<?xml version='1.0' encoding='UTF-8'?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:openSearch="http://a9.com/-/spec/opensearchrss/1.0/" xmlns:blogger="http://schemas.google.com/blogger/2008" xmlns:georss="http://www.georss.org/georss" xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr="http://purl.org/syndication/thread/1.0" version="2.0"><channel><atom:id>tag:blogger.com,1999:blog-1197007075734181264</atom:id><lastBuildDate>Thu, 24 Apr 2025 06:19:03 +0000</lastBuildDate><category>Marketing Tips</category><category>International Marketing</category><category>Viral Marketing</category><category>MLM</category><category>Press Releases</category><category>Social Marketing</category><title>Marketing Social | Marketing Tips</title><description>Free online Articles about social marketing, international marketing, marketing tips, Multi Level Marketing, press release and viral marketing</description><link>http://marketing-dens.blogspot.com/</link><managingEditor>noreply@blogger.com (Unknown)</managingEditor><generator>Blogger</generator><openSearch:totalResults>201</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-3598614754877639417</guid><pubDate>Tue, 26 Jun 2012 07:11:00 +0000</pubDate><atom:updated>2012-06-26T00:11:25.518-07:00</atom:updated><title>How Internet Marketing Puts Money in Your Pocket</title><description>&lt;h1 itemprop=&quot;name&quot; style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;

&lt;span style=&quot;font-size: small;&quot;&gt;Author : William Souza&lt;/span&gt;&lt;/h1&gt;
&lt;h1 itemprop=&quot;name&quot; style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&amp;nbsp;&lt;span style=&quot;font-weight: normal;&quot;&gt;There was a time when Internet marketing didn&#39;t matter. All you 
needed to have a successful business was your name in the phonebook and 
an ad in the newspaper. Times have changed. Not only do customers expect
 all brick-and-mortar businesses to have a website, but now you can make
 a fortune with a business that&#39;s entirely online, no storefront 
necessary. If you want to expand your business and get more customers, 
the Internet is the place you need to be.&lt;/span&gt;&lt;/span&gt;&lt;/h1&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;Like traditional marketing, Internet marketing is about finding 
people who are genuinely interested in or need your product or service, 
and for whom your product or service solves their problem or desire. 
It&#39;s no different than walking into a room of people and asking, &quot;Who&#39;s 
hungry?&quot; The people who raise their hands are interested in what you 
might offer. If you could give them food or tell them where they could 
find it, you just filled their need.&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;How does Internet marketing help you?&lt;/strong&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;Internet marketing takes your business to the next level. It helps you…&lt;/span&gt;&lt;/div&gt;
&lt;ul style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;Reach people anywhere in the world.&lt;/strong&gt; Internet 
marketing helps you reach a global audience inexpensively. As long as 
someone has Internet access, they can find you. All you need is a domain
 name, a web host, and a website. It can cost you less than $100 a year.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;Get better visitors to your website.&lt;/strong&gt; Internet 
marketing increases the traffic to your business&#39; website, adds 
potential customers and increases the number of quality leads you have. 
Basically, it makes your business better.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;&lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD1&quot;&gt;Make your website&lt;/span&gt; work for you.&lt;/strong&gt; &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD3&quot;&gt;Internet marketing tools&lt;/span&gt;
 can do everything from finding the place on your website that gets the 
most traffic to making sure you have the top rank on Google. They can 
even let you know if one of the pages on your website isn&#39;t working 
right. They do all the work so you don&#39;t have to.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;Be able to &quot;upsell&quot; customers. &lt;/strong&gt;Whenever your 
customers are making a purchase, you can offer them more expensive 
add-ons or upgrades to get them to spend more money. This is McDonald&#39;s 
&quot;Would you like fries with that? And anything to drink?&quot; After your 
customers tell you what they want, you ask them if they would like one 
more thing…and one more too.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;What does Internet marketing Involve?&lt;/strong&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;Internet marketing can include a number of strategies, such as:&lt;/span&gt;&lt;/div&gt;
&lt;ul style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;Website.&lt;/strong&gt; This is the most critical component of 
Internet marketing because today people expect all businesses to have a 
website. Your website tells people about you and what products or 
services you offer. Everything from how it looks to how it works should 
be a part of your Internet marketing strategy.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;Search Engine Optimization (SEO).&lt;/strong&gt; This is about getting your ranking to the very top of &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD2&quot;&gt;the page&lt;/span&gt; in search engines. The closer you are to the top, the more traffic your site will get…and the more money you can make.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;Email Marketing. &lt;/strong&gt;Email marketing is the equivalent 
of mailing someone a flyer or a brochure through the mail, except you&#39;re
 doing it through email.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;Text and Banner Advertising.&lt;/strong&gt; This is placing ads for your business on a website. It&#39;s similar to placing ads in newspapers or magazines.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;Online Press Release. &lt;/strong&gt;Whenever you have a story 
about your company, your employees, and/or your products or services, 
you can give it to an online wire service.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;strong&gt;Social Media Marketing&lt;/strong&gt;. This involves communicating with your customers through social networks like Twitter and Facebook.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt;Internet marketing allows you to stay in touch with your customers 
24/7. Whether your customers are finding out what time you open or 
making purchases online, Internet marketing gives you the ability to 
make money while you sleep. It doesn&#39;t matter whether you&#39;re an &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD4&quot;&gt;affiliate marketer&lt;/span&gt;, a stay-at-home-mom, or a corporate executive…Internet marketing will put more money in your pocket.&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-family: Verdana,sans-serif; font-size: small;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;h1 itemprop=&quot;name&quot; style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: small;&quot;&gt; &lt;/span&gt;&lt;/h1&gt;</description><link>http://marketing-dens.blogspot.com/2012/06/how-internet-marketing-puts-money-in.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>9</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-7923843379203384584</guid><pubDate>Tue, 26 Jun 2012 07:04:00 +0000</pubDate><atom:updated>2012-06-26T00:33:09.434-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">International Marketing</category><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><category domain="http://www.blogger.com/atom/ns#">Social Marketing</category><title>Why Great Content Is More Than Telling People What They Want To Hear</title><description>&lt;b&gt;Author : &lt;b&gt;&lt;a href=&quot;http://www.articlesbase.com/authors/jeremy-durant/707114&quot; itemprop=&quot;author&quot; rel=&quot;author&quot; title=&quot;Jeremy Durant&#39;s Articles&quot;&gt;Jeremy Durant&lt;/a&gt;&lt;/b&gt;&lt;/b&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
While creating customer facing content is important to your internet 
marketing efforts, it&#39;s not a panacea. You shouldn&#39;t just be developing 
content because someone on a blog told you to. You can use the word 
&#39;you&#39; a lot - but at the end of the day - if sincerity is lacking in the
 tone of the content, customers will be turned off. It&#39;s one thing to 
say &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD2&quot;&gt;the right&lt;/span&gt; things. It&#39;s another thing for customers to believe you&#39;re saying the right thing.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
Long story, short: Valuable content is values-driven. Write about 
what you believe in because you believe in it - not because you think 
it&#39;s something you should be saying.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;i&gt;&lt;b&gt;It&#39;s not just about believing it, it&#39;s about doing it.&lt;/b&gt;&lt;/i&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
Great content helps people do things, solve problems, meet goals, 
etc. But do you know what else it says? It says a lot about how you do 
business. It says that you are a giver. It says that the customer is 
important. It says that you&#39;re willing to change, evolve and adapt to 
meet their needs. If your actions don&#39;t reflect the tone you set in your
 communications, the consequences could be serious. It&#39;s not about 
rushing people &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD3&quot;&gt;in the door&lt;/span&gt; and 
making tons of money. It&#39;s about creating value in your business by 
cultivating long term, genuine relationships. The way you do business 
should be reflected in your content. It&#39;s an essential part of your 
branding.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;&lt;i&gt;Being genuine means more than you&#39;ll know.&lt;/i&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
Insincere content sticks out like a sore thumb. We&#39;ve all read &quot;The 
top 10 reasons to do &lt;insert catchy=&quot;&quot; thingy=&quot;&quot;&gt;&quot; posts. We&#39;ve all read
 &quot;How to rocket your profits&quot;... Basically, we know when we&#39;re being 
sold. &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD4&quot;&gt;Direct sales&lt;/span&gt; copy is 
customer facing, but it&#39;s also hugely distinguishable and easy to tell 
you&#39;re being sold a bill of goods. People are becoming increasingly 
skeptical of this kind of prose and are beginning to tune it out. Sure, 
it&#39;s well written, sure it addresses pain points and all the other good 
fundamental rules of making the sale. But it&#39;s beginning to fail because
 it lacks sincerity. People crave authenticity in their relationships 
more and more these days and the more sales-driven your content becomes,
 the less likely they are to think that you&#39;re on their side. Don&#39;t 
relentlessly sell to people. Listen, dialogue, provoke conversation, and
 ask questions. Inclusion in today&#39; digitally driven world can be the 
best marketing strategies you can employ.&lt;/insert&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;&lt;i&gt;Good content isn&#39;t about giving answers. It&#39;s about creating conversations.&lt;/i&gt;&lt;/b&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
Remember the old saying &#39;&quot;it&#39;s about the journey, not the 
destination?&quot; More often than not, that&#39;s exactly what is at the heart 
of &lt;a href=&quot;http://www.bopdesign.com/services/copywriting/&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot;&gt;good content&lt;/a&gt;.
 While it&#39;s great to divulge secrets and provide answers where you can, 
the copy that will resonate the most with your readers is that which 
provokes conversation, encourages dialogue and requires participation.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
Customer-facing content is important, but making it effective goes 
well beyond writing about what they want to hear. Tone, disposition, 
intent and action mean a lot and are important &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD1&quot;&gt;marketing tactics&lt;/span&gt;. Be genuine, be sincere and most of all, be yourself.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;i&gt;&lt;b&gt;About the Author :&lt;/b&gt;&lt;/i&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;i&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/i&gt; &lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;i&gt;Jeremy Durant, Business Principal at Bop Design&lt;br /&gt;Bop Design is a &lt;a href=&quot;http://www.bopdesign.com/services/san-diego-internet-marketing-services/san-diego-web-design-services/&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot; title=&quot;San Diego Web Design&quot;&gt;San Diego Web Design&lt;/a&gt; and Marketing Agency&lt;br /&gt;Bop
 Design is a boutique marketing communications firm. We express your 
business&#39; values through branding, advertising, print design and custom 
web design and development. We also help attract your ideal customer 
through affordable seo services and search engine marketing. Our focus 
is on small businesses that want an external team of marketing 
specialists to help give their brand an edge in the marketplace.&lt;/i&gt;&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;</description><link>http://marketing-dens.blogspot.com/2012/06/why-great-content-is-more-than-telling.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>1</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-384900007933391719</guid><pubDate>Thu, 21 Jun 2012 05:55:00 +0000</pubDate><atom:updated>2012-06-20T22:55:47.842-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><category domain="http://www.blogger.com/atom/ns#">Social Marketing</category><title>12 Ways to Attract Clients With Your No Cost Offer</title><description>&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;Author : &lt;/b&gt;&lt;strong&gt;&lt;a href=&quot;http://www.articlesbase.com/authors/jeannie-spiro/1248417&quot; itemprop=&quot;author&quot; rel=&quot;author&quot; title=&quot;Jeannie Spiro&#39;s Articles&quot;&gt;Jeannie Spiro&lt;/a&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD1&quot;&gt;Once upon a time&lt;/span&gt; you could entice
 people to sign up for your newsletter without offering any type of 
offer. All it took was your great content and you were well on your way 
to a captive audience. But an email address is &quot;online currency&quot; and the
 best way to encourage your prospects to offer you theirs is to provide 
them something they really want.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;strong&gt; &lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
How do you do it? You need a Fabulous Free Offer.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
I&#39;m often asked two questions, &quot;&lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD4&quot;&gt;How do I&lt;/span&gt; know what to offer?&quot; and &quot;What should I offer?&quot;.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
To answer the first, you must know what will trigger your client to 
buy. What is the main problem they have that you know you can solve? 
Once you know what that is, you need to have a Call to Action such as an
 Opt In and Sign Up box on your website to capture their name and email 
in exchange for your wonderful offer to solve their problem.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&quot;But what exactly should I give and how much information should it include?&quot;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
There are a variety of ways you can serve your prospects so they can 
get to know you and see if they like what you offer. But before you do 
that you must first, have a gripping Call to Action for a title of your 
offer. I often recommend doing some research, go to a variety of sites, 
check out their free offers and see how you can model them for your 
giveaway. Chances are that if the Call to Action is good enough for you 
it will be good enough for your prospects too. Then simply twist it into
 your own words to match what you will offer.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
With regard to what to offer, here are 12 ideas to get you started:&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
1. A 2-5 page report on a relevant topic in your field-usually a hot topic&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
2. A &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD3&quot;&gt;checklist&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
3. A teleseminar of a program you once offered&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
4. A Video Series of &quot;How tos&quot;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
5. A &quot;&lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD2&quot;&gt;Top 10&lt;/span&gt;&quot; Recommendations lis&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
6. A compilation of 5 of your best blog posts&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
7. An audio recording/Mp3 of &quot;How to&quot; tips&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
8. A workbook&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
9. A multi part eCourse&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
10. An assessment&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
11. A discount for one of your products&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
12. An Mp3 or recording of you being interviewed-send a CD to up the juicy offer&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;strong&gt;Assignment:&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
If you don&#39;t currently have a Fabulous Free Offer or the one you have
 is getting low opt in&#39;s then take a look at what you have now and see 
how you can enhance it. Don&#39;t be afraid to spice it up. Make the title 
attractive, the content good and don&#39;t forget to include a Call to 
Action (how they can learn more about you), within the offer.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;About the Author :&lt;/b&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;i&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;em&gt;Jeannie Spiro, The Employee to Solopreneur Breakthrough Mentor, 
teaches professional employees and those who have left the corporate 
grind how to start their solo business, attract their ideal clients, 
develop multiple streams of income, and create the life of their dreams.
 For FREE tips on how to create and expand your own solo business, even 
if you&#39;re still on the job, visit&lt;/em&gt; &lt;a href=&quot;http://shesconfident.com/&quot; rel=&quot;nofollow&quot;&gt;http://ShesConfident.com&lt;/a&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
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&lt;strong&gt; &lt;/strong&gt;&lt;/div&gt;</description><link>http://marketing-dens.blogspot.com/2012/06/12-ways-to-attract-clients-with-your-no.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-6948011698126640716</guid><pubDate>Thu, 21 Jun 2012 05:51:00 +0000</pubDate><atom:updated>2012-06-20T22:51:44.624-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><category domain="http://www.blogger.com/atom/ns#">Social Marketing</category><title>Is your business marketing working for you?</title><description>&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;Author :&lt;/b&gt; &lt;strong&gt;&lt;a href=&quot;http://www.articlesbase.com/authors/michelle-pavel/1344183&quot; itemprop=&quot;author&quot; rel=&quot;author&quot; title=&quot;Michelle Pavel&#39;s Articles&quot;&gt;Michelle Pavel&lt;/a&gt;&lt;/strong&gt;&lt;/div&gt;
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It recently occured to me that I was missing out on attracting customers to my site because a majority of searchers are looking &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD4&quot;&gt;for business&lt;/span&gt;
 marketing, regardless if they operate a cafe, coffee shop or restaurant
 style business. They are generically typing in business rather than 
cafe or coffee shop, which is a huge problem because I haven&#39;t optimised
 my site for that target audience. So my post today is to help you with 
your &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD1&quot;&gt;online marketing&lt;/span&gt; strategy, 
and to help me attract those customers looking for &#39;business marketing&#39; 
strategies that own cafes, coffee shops and takeaways.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;strong&gt; &lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
When is the last time you &lt;img alt=&quot;&quot; border=&quot;0&quot; src=&quot;http://cafeownersguide.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif&quot; title=&quot;More...&quot; /&gt;looked
 at your business from a different angle? For example my business 
totally relates to cafe marketing (and associated business types). Yes 
it is specific to that, however, how many of my potential customers are 
actually looking for this type of information, but searching for it 
under a different set of keywords, therefore, they are not able to find 
me :(&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
How many of your potential customers are searching for your business 
using keywords you are familiar with, but they are not? For example: you
 know the name of your cafe, but do they, could they spell it wrong?&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
What else could they get wrong or be using to locate your business? 
What if you are missing out of hundreds of new visitors every month 
because you have not setup your online marketing to meet their needs or included it in any local &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD3&quot;&gt;Google&lt;/span&gt; searches.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
If you found this page today through Google, did you search for &#39;business marketing&#39; or &#39;cafe marketing&#39;.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;strong&gt;So your task today is to go and do some research.&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
Open a blank Google search page and do a search for some of things 
that may not be so obvious to your customers. Even something like the 
brand name of the coffee and location could have significant impact (ie.
 Vivo Albion = Sweet Delicious = perfect match) but there could be other
 cafes in Albion selling the same coffee brand but because Sweet 
Delicious is at the top of the &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD2&quot;&gt;listing&lt;/span&gt; it is obvious for choice.&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
Take a look at your competitor websites, what have they got on their 
site that you could use in your keywords. Then start optimising your 
website with those keywords. I have done this with my site by including 
cafe marketing, coffee shop marketing, business marketing, marketing 
strategy and heaps more that are relevant keywords.&lt;/div&gt;
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Help your potential customers find you.&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;About the Author :&lt;/b&gt;&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;i&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;Let me know if you need help with this, happy to chat over skype or email.&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;i&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;Cheers&lt;br /&gt;Michelle Pavel&lt;br /&gt;Profit Strategist&lt;br /&gt;&lt;a href=&quot;http://www.cafeownersguide.com/&quot; rel=&quot;nofollow&quot;&gt;www.cafeownersguide.com&lt;/a&gt;&lt;br /&gt;&lt;a href=&quot;http://www.fasterprofits.com.au/&quot; rel=&quot;nofollow&quot;&gt;www.fasterprofits.com.au&lt;/a&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
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&amp;nbsp;&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;</description><link>http://marketing-dens.blogspot.com/2012/06/is-your-business-marketing-working-for.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-899539484049365667</guid><pubDate>Thu, 21 Jun 2012 05:47:00 +0000</pubDate><atom:updated>2012-06-20T22:47:14.038-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">International Marketing</category><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><category domain="http://www.blogger.com/atom/ns#">Press Releases</category><category domain="http://www.blogger.com/atom/ns#">Social Marketing</category><title>&quot;The Most Important Piece Of Your Marketing Puzzle As A Plastic Surgeon&quot;</title><description>&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;Author :&lt;/b&gt; &lt;strong&gt;&lt;a href=&quot;http://www.articlesbase.com/authors/paul-mcgraw/1338608&quot; itemprop=&quot;author&quot; rel=&quot;author&quot; title=&quot;Paul McGraw&#39;s Articles&quot;&gt;Paul McGraw&lt;/a&gt;&lt;/strong&gt; &lt;/div&gt;
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Have you ever wondered what sets good companies apart from great 
ones?&amp;nbsp; There is a key that isn&#39;t as easy to find as we all would like 
but, nevertheless, it&#39;s there to be found.&amp;nbsp;&amp;nbsp;&lt;strong&gt;You see business is all about differences.&lt;/strong&gt;&amp;nbsp;
 If you are the same or try to fit in with other businesses you can 
never have a great business.&amp;nbsp; Your business will just be a commodity 
that everyone will try to get the lowest price on every time.&lt;/div&gt;
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If you don&#39;t give your prospective patients any other reason to 
choose you other than price, than you can&#39;t expect them to &quot;hunt&quot; for a 
reason.&amp;nbsp; Or figure out that you are a better surgeon than the cheap 
discount doc in Costa Rica.&lt;/div&gt;
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The problem is that all consumers, including your prospective 
patients, want to turn everything into a commodity like buying beans at 
the supermarket.&amp;nbsp; Just look for the lowest price then there is no 
thinking required.&amp;nbsp; People do not want to think…but they will if they 
think it will help them avoid pain.&amp;nbsp; In your case, the pain of making a 
bad decision and not getting the results they wanted or could have 
gotten.&lt;/div&gt;
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So how do we differentiate ourselves from the rabble?&amp;nbsp;&amp;nbsp;&lt;strong&gt;You must have a compelling USP (Unique Selling Proposition).&amp;nbsp;&lt;/strong&gt;&amp;nbsp;What
 is that you say?&amp;nbsp; It&#39;s the reason that prospective patients should 
choose you when compared to all other options available to them.&lt;/div&gt;
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This is not easy.&amp;nbsp; It will take some thought and research of your 
competition, but the return on your time invested will be astronomical.&lt;/div&gt;
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Just think about Dominoes Pizza when it first started growing like a 
weed (which is an interesting comparison since &quot;weed&quot; also helped 
Dominoes grow because of their late hours and close proximity to college
 dorms…)&amp;nbsp; Tom Monaghan caused this growth with the best USP in his 
business, &quot;Fresh, Hot Pizza Delivered In 30 Minutes Or It&#39;s Free.&quot;&amp;nbsp; His 
USP was made possible by limiting his delivery radius of each store to 
make it easy for his employees to achieve.&lt;/div&gt;
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&lt;strong&gt;Here&#39;s a list to consider when thinking up your USP:&lt;/strong&gt;&lt;/div&gt;
&lt;ol style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;li&gt;&lt;strong&gt;What awards have you received?&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;How many of each type of procedure have you performed?&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Do you have equipment no other Doctor in &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD3&quot;&gt;your state&lt;/span&gt; has?&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Can you create a unique experience that no other competitor has for your patients?&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;What treatments can you package together that no one else is?&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;What local celebrities can you get to endorse your practice?&lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;
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And the list goes on and on.&amp;nbsp; The point is to be unique.&amp;nbsp; Snooki is not &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD1&quot;&gt;making more money&lt;/span&gt;
 than the other girls on the Jersey Shore because she&#39;s so incredibly 
gifted or talented or even smart…because she&#39;s definitely none of 
those.&amp;nbsp; She&#39;s &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD2&quot;&gt;making money&lt;/span&gt; because she is so different and controversial.&lt;/div&gt;
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As my wife&#39;s due date draws ever closer, we have been looking for 
hospitals to deliver in and I shake my head because few have any answers
 for me when I ask why we should use their hospital.&amp;nbsp; There was one 
hospital that posts their ER wait time on the freeway billboards which 
is a decent USP.&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
But what sold my wife was one that provided a &lt;span class=&quot;IL_AD&quot; id=&quot;IL_AD4&quot;&gt;jetted tub&lt;/span&gt;.&amp;nbsp;
 No other hospital provided such a nice tub.&amp;nbsp; Now just think of all the 
pregnant women that would line up to have their babies at this hospital 
if they just advertised that one fact…I just shake my head.&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;strong&gt;Remember, business is no place to be the same…unless you have no interest in staying in business.&lt;/strong&gt;&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;strong&gt;About the Author :&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;i&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;Paul McGraw has helped more than 300+ doctors and business owners grow 
their businesses for the last 12 and a half years now. &amp;nbsp;He has lectured 
on marketing strategy in schools and for the community. &amp;nbsp;He is currently
 the President of thewealthyplasticsurgeon.com. &amp;nbsp;He is also the author 
of &quot;How To Predictably Grow Your Practice 22-36% Each Year Without 
Having To Compromise Your Ethics&quot; which is a book and CD mini-course 
available at www.thewealthyplasticsurgeon.com. &amp;nbsp;&lt;/span&gt;&lt;/i&gt;&lt;strong&gt;&lt;i&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt; &lt;/span&gt;&lt;/i&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;</description><link>http://marketing-dens.blogspot.com/2012/06/most-important-piece-of-your-marketing.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-5673163240858690710</guid><pubDate>Thu, 21 Jun 2012 05:39:00 +0000</pubDate><atom:updated>2012-06-20T22:40:32.524-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">International Marketing</category><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><category domain="http://www.blogger.com/atom/ns#">MLM</category><category domain="http://www.blogger.com/atom/ns#">Social Marketing</category><title>MLM Strategies To Help You Succeed</title><description>&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;Author :&lt;/b&gt; &lt;b&gt;&lt;a href=&quot;http://www.articlesbase.com/authors/dario-montes-de-oca/512270&quot; itemprop=&quot;author&quot; rel=&quot;author&quot; title=&quot;Dario Montes de Oca&#39;s Articles&quot;&gt;Dario Montes de Oca&lt;/a&gt;&lt;/b&gt;&lt;/div&gt;
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Hey... it makes sense, just get your recruits to make a lot of sales, 
and you can sit back and collect a lot of money. However... it really 
does require a lot of work to do well, and you need ot have a solid 
plan. What follows now are some methods that have been used by others to
 achieve success with MLM.&lt;br /&gt;
&lt;br /&gt;
Painful fact: You need to spend some 
money in business. There are various business-related expenses, however 
we&#39;ll say that you should not have to pay a business just to be able to 
promote it. Be prepared to pay for marketing/advertising related 
expenses and office supplies for admin tasks. However, if you&#39;re doing 
business on the net, usually a lot of costs are much cheaper. Ok, it&#39;s 
always best to at least have some awareness of what will come down the 
road. You may want to put some funding aside now for later when these 
expenses occur. &lt;br /&gt;
&lt;br /&gt;
Always approach this business as being a serious
 and real business. You will operate more efficiently if you take the 
time to clearly organize a plan for your marketing and other business 
matters. Also create and write down your goals because this will help 
you to stay focused. Hold yourself to your deadlines, and make your 
goals achievable and realistic. Don&#39;t let your efforts fall behind 
because it can easily become habitual, and that will only slow you, or 
kill your business. You will not get to where you want to be unless 
you&#39;re willing to work hard at it.&lt;/div&gt;
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The best practice with your associates is to be honest with them about 
everything. Don&#39;t promise them megabucks right out of the gate. Best to 
be upfront right from the start, let them know they&#39;ll be expected to 
put in a good effort and work to make money, etc. If you promise them 
high dollar amounts too soon they will get discouraged and quit. It&#39;s 
doubtful that you want to become a professional recruiter because you&#39;re
 always filling in the gaps after people quit. So it&#39;s really good to be
 totally open and honest with prospects. And your downline will 
appreciate you even more. If you&#39;re new to business, it all can seem a 
little bit intimidating. It&#39;s possible you got involved because you 
heard you could make money quickly and easily. But now maybe you 
understand that this requires a solid work ethic. Multi level marketing 
is, at its core, a business just like every other internet marketing 
venture you&#39;ve taken on. But you can do these things the right way and 
begin earning the money you thought you would.&lt;br /&gt;
&lt;br /&gt;
If you have done even a little reading on &lt;a href=&quot;http://www.dariomontesdeoca.com/&quot; rel=&quot;nofollow&quot;&gt;&lt;b&gt;&lt;u&gt;&lt;i&gt;Home Business&lt;/i&gt;&lt;/u&gt;&lt;/b&gt;&lt;/a&gt;
 thus far, you know it involves so many people, everywhere. It is 
completely normal for all of us to just go along with life until 
problems begin to arise, and then we take notice.&lt;br /&gt;
&lt;br /&gt;
Probably the 
best defense against such situation is paying attention to your thoughts
 and keeping your eyes wide open. The interesting thing about us humans 
is we usually do not pay a lot of attention to prevention. Have you not 
ever noticed that about people or even your self? It does seem to be 
very prevalent in our opinion. If you can put things in place that will 
help you, then that is smart; and we mean becoming more aware about it. &lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;About the Author :&lt;/b&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;i&gt;Dario Montes de Oca is an &lt;a href=&quot;http://www.bestmarketingblueprint.com/&quot; rel=&quot;nofollow&quot;&gt;affiliate marketing&lt;/a&gt; expert who is currently giving 125 Page Rank 7 (and higher) &lt;a href=&quot;http://www.powerfulonlineprofits.com/backlinks&quot; rel=&quot;nofollow&quot;&gt;backlinks&lt;/a&gt; you can use right away to catapult your rankings on the search engines:&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;i&gt;&lt;a href=&quot;http://www.bestbacklinksever.com/&quot; rel=&quot;nofollow&quot;&gt;http://www.BestBacklinksEver.com&lt;/a&gt;&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;i&gt;&lt;a href=&quot;http://www.bestmarketingblueprint.com/&quot; rel=&quot;nofollow&quot;&gt;http://www.BestMarketingBlueprint.com&lt;/a&gt;&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;</description><link>http://marketing-dens.blogspot.com/2012/06/mlm-strategies-to-help-you-succeed.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-6449518714861260662</guid><pubDate>Thu, 21 Jun 2012 05:35:00 +0000</pubDate><atom:updated>2012-06-20T22:35:55.453-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><category domain="http://www.blogger.com/atom/ns#">MLM</category><category domain="http://www.blogger.com/atom/ns#">Social Marketing</category><title>How To Avoid Failure and Embarrassment in Multi-Level Marketing</title><description>&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;Author :&lt;/b&gt; &lt;strong&gt;&lt;a href=&quot;http://www.articlesbase.com/authors/dario-montes-de-oca/512270&quot; itemprop=&quot;author&quot; rel=&quot;author&quot; title=&quot;Dario Montes de Oca&#39;s Articles&quot;&gt;Dario Montes de Oca&lt;/a&gt;&lt;/strong&gt; &lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
Your success will be helped a great deal if you have the attitude that&#39;s
 is a legitimate and real business. Never treat this as a hobby. This is
 not something you just &quot;squeeze in&quot; when you can despite what others 
may believe. You&#39;ll have a hard time achieving the success you want if 
you treat it as some hobby. Everything is different when you&#39;re serious;
 you&#39;ll learn more and know more about how to market yourself and your 
business. You can distinguish yourself from the crowd by being willing 
to work hard and smart, and success will usually follow. &lt;br /&gt;&lt;br /&gt;You 
know there will be those who cannot be motivated, so don&#39;t waste any 
time with them. Here&#39;s a typical scenario: people are excited, they 
sign-up, they see how hard it is, they stop/leave.&lt;br /&gt;&lt;br /&gt;Some people 
simply think they can cruise along and let others do the work for them. 
Do not waste your time with these people. If someone on your down line 
is consistently slacking off, cut them loose. People who want to succeed
 will be motivated and be willing to do work.&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
It&#39;s really best to be sincere and open with the people you recruit. 
Avoid the &#39;high dollar&#39; earnings hype for others. Let them know very 
simply and clearly that they have to put the work in if they ever hope 
to get anywhere. People can easily become discouraged if the goals or 
expectations are artificially high. You do not want to be spending all 
your time looking for replacements in your downline. That&#39;s why you 
always want to be completely straight about everything. Your recruits 
will actually work harder for you if they know you&#39;re totally open with 
them. Some people feel a bit timid when they first get started. Perhaps 
you did this because you thought the money would come rolling in. But as
 you know, it takes time and a lot of work. MLM really is exactly like 
other businesses that require work. If you&#39;re willing to do what you 
need to do, those promises you heard in the beginning can come to pass.&lt;br /&gt;&lt;br /&gt;There are any number of things that can cause unique challenges any time you are trying to learn more about &lt;a href=&quot;http://www.dariomontesdeoca.com/&quot; rel=&quot;nofollow&quot;&gt;&lt;strong&gt;&lt;u&gt;&lt;em&gt;Home Business&lt;/em&gt;&lt;/u&gt;&lt;/strong&gt;&lt;/a&gt;
 or anything else. There has really never been a lack of content, or 
information, and the web has only just made it more readily available 
plus encouraging people to produce more. The more something becomes 
subjective, or reliant on interpretation, that is when you will see 
conflict. These tips are something that almost demand that your 
information and sources be authoritative. &lt;br /&gt;&lt;br /&gt;Everyone wants to and 
needs to have solid information, and so then you just have to do what is
 necessary when you need to know the truth. &lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;b&gt;About the Author :&lt;/b&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif; text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
Dario Montes de Oca is an &lt;a href=&quot;http://www.bestmarketingblueprint.com/&quot; rel=&quot;nofollow&quot;&gt;affiliate marketing&lt;/a&gt; expert who is currently giving 125 Page Rank 7 (and higher) &lt;a href=&quot;http://www.powerfulonlineprofits.com/backlinks&quot; rel=&quot;nofollow&quot;&gt;backlinks&lt;/a&gt; you can use right away to catapult your rankings on the search engines:&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;a href=&quot;http://www.bestbacklinksever.com/&quot; rel=&quot;nofollow&quot;&gt;http://www.BestBacklinksEver.com&lt;/a&gt;&lt;/div&gt;
&lt;div style=&quot;font-family: Verdana,sans-serif;&quot;&gt;
&lt;a href=&quot;http://www.bestmarketingblueprint.com/&quot; rel=&quot;nofollow&quot;&gt;http://www.BestMarketingBlueprint.com&lt;/a&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;</description><link>http://marketing-dens.blogspot.com/2012/06/how-to-avoid-failure-and-embarrassment.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-9214770425240280716</guid><pubDate>Fri, 22 Aug 2008 05:52:00 +0000</pubDate><atom:updated>2008-08-21T22:56:51.495-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>The Public Relations Grand Slam</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Anthony Mora&lt;br /&gt;&lt;br /&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It&#39;s going to change their lives. That one story will turn it all around. All of their problems will be over. Millions will pour in, they&#39;ll be able to move to the Bahamas and retire. Well, it doesn&#39;t happen that way. So you best come back to earth with the rest of us. You are launching a professional media relations campaign, not playing the lottery. I have had clients who have called, furious that their appearance on a national talk show or in a national magazine did not result in thousands of calls. One particular client was especially disappointed when her national TV spot only resulted in a couple of hundred calls in two days. Personally I thought a couple of hundred calls off one segment, in that amount of time, was great. Even though those calls paid for my service many times over, they did not fulfill her grand slam expectations. It was not the super-jackpot, over-night, life-altering event she had hoped for.&lt;br /&gt;&lt;br /&gt;Then again, grand slams do happen. There is the other side of the coin. Sometimes you&#39;ll hit a home run when you least expect it. Be prepared. There are times when, what you think will be a small piece will turn into a major article or TV segment. So, even though you don&#39;t spend your time dreaming of hitting a grand slam, you had better prepare for when you hit one.&lt;br /&gt;&lt;br /&gt;Not long ago I worked with a small, struggling company that barely made enough to stay afloat. We were able to place what turned out to be a seven-minute segment on their product on a national TV program. The segment was perfect. We couldn&#39;t have done a better job of presenting the product in a positive light ourselves. Well, the piece struck a chord. It hit, and hit big. Calls poured in from all over the country. The demand was overwhelming, so much so that their phone lines blew. They were not prepared to capitalize on what could have been a grand slam. Still, although they were unable to take full advantage, it did launch their business.&lt;br /&gt;&lt;br /&gt;The moral is, you never know. So, do your best, get the interviews done, and then let &#39;em go. If it&#39;s not exactly what you wanted, it has added to your PR resume. It did its job. Use that one quote, or that one sentence, or whatever you come away with, in your press releases, and bios. PR is a cumulative process, use what you can from each media placement and keep moving forward.&lt;br /&gt;&lt;br /&gt;Copyright © Anthony Mora 2008&lt;br /&gt;&lt;br /&gt;For further information visit:&lt;br /&gt;&lt;a rel=&quot;nofollow&quot; href=&quot;http://www.anthonymora.com/&quot;&gt;www.AnthonyMora.com&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;Anthony Mora began his media career as a freelance journalist for such&lt;br /&gt;publications as Us, Rolling Stone and other local and national&lt;br /&gt;publications. He served as editor-in-chief of two Los Angeles-based&lt;br /&gt;entertainment and lifestyle-oriented publications, and co-founded Phillips &amp;amp; Mora Entertainment, a public relations and personal management company, which ventured into video and film production.&lt;br /&gt;&lt;br /&gt;In 1990, Anthony formed Anthony Mora Communications, Inc. a Los&lt;br /&gt;Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets.&lt;br /&gt;&lt;br /&gt;Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, &quot;Spin to Win,&quot; is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, &quot;Spin to Win&quot; can be utilized by heads of major corporations, small business owners, and entrepreneurs.&lt;/span&gt;  &lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;span style=&quot;font-size:78%;&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/public+relations&quot; rel=&quot;tag&quot;&gt;public relations&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/business&quot; rel=&quot;tag&quot;&gt;business&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/internet+marketing&quot; rel=&quot;tag&quot;&gt;internet marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing&quot; rel=&quot;tag&quot;&gt;marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/advertising&quot; rel=&quot;tag&quot;&gt;advertising&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/advice&quot; rel=&quot;tag&quot;&gt;advice&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/media+training&quot; rel=&quot;tag&quot;&gt;media training&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/media+relations&quot; rel=&quot;tag&quot;&gt;media relations&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/pr&quot; rel=&quot;tag&quot;&gt;pr&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/public+relations+campaign&quot; rel=&quot;tag&quot;&gt;public relations campaign&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/staying+on+course&quot; rel=&quot;tag&quot;&gt;staying on course&lt;/a&gt;&lt;/span&gt;&lt;/i&gt;&lt;br /&gt;&lt;span style=&quot;font-size:78%;&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://marketing-dens.blogspot.com/2008/08/public-relations-grand-slam.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-1724114241423501445</guid><pubDate>Mon, 30 Jun 2008 21:04:00 +0000</pubDate><atom:updated>2008-06-30T14:11:54.018-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>10 Ways to Get Customers Referring Your Business</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Fiona Adler&lt;br /&gt;&lt;br /&gt;&lt;p&gt;Most businesses know that the best way to get new customers is through word-of-mouth recommendations. Almost all of us base a lot of decisions on recommendations because we tend to believe someone who is not trying to sell to us. (Think about the last few purchasing decisions you made – whether it’s choosing a restaurant, a tradesperson, or a hairdresser, most of us rely on word-of-mouth to some extent.)&lt;/p&gt; &lt;p&gt;But the tricky part about word-of-mouth, is that it’s largely out of your hands. However, there are several things you can do to encourage your customers to recommend you to others.&lt;br /&gt;&lt;/p&gt; &lt;ol&gt;&lt;li&gt;&lt;strong&gt;Make sure customers are happy with your service&lt;/strong&gt;&lt;br /&gt;This is literally as simple as asking them what they thought of your service. For some businesses it might mean making it policy to ask how the customer’s meal was, or calling a few days after a service has been completed to make sure everything is ok. If there was any problem, this gives you the opportunity to find out about it.&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Ask them to rate you on the web&lt;br /&gt;&lt;/strong&gt;For some businesses this sounds scary but if your customers are happy with you, all you need to do is ask if they’d mind posting a rating on the web for your business. Most people love to feel needed and if they’re happy with your service and you’ve developed some level of rapport with them, they’ll be more than happy to help you out. Misty’s Diner has been doing this for several months and at the time of writing has 120 customer ratings in WOMOW.&lt;br /&gt;&lt;br /&gt;Obviously we suggest you use &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.womow.com.au/&quot; target=&quot;_blank&quot; title=&quot;WOMOW&quot;&gt;WOMOW.com.au&lt;/a&gt; but the key is to have your customer ratings in a public forum run by an objective third party. That’s what makes them believable!&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Ask for personal referrals&lt;/strong&gt;&lt;br /&gt;At first glance this can look desperate, but all it means is letting your customers know that your business is built on word-of-mouth and if they know anyone that would be interested in your product/service, to point them in your direction. Later, when they’re having dinner with friends, hopefully they’ll remember this simple prompt and it’s amazing how often a referral will come about.&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Let them know some inside secrets&lt;/strong&gt;&lt;br /&gt;Give customers something interesting to say to other people. It doesn’t have to be particularly ground-breaking stuff either. It could be something about yourself and why you got into this business, the types of clients you deal with, something about a major project you’re working on, really anything that gives them the opportunity to tell someone else something they don’t already know.&lt;br /&gt;&lt;br /&gt;Imagine the difference between saying:-&lt;br /&gt;&quot;I know a great plumber who might be able to help you out with that&quot;&lt;br /&gt;and:-&lt;br /&gt;&quot;I know a great plumber who specialises in grey water solutions. He was just telling me about a job he just finished where…&quot;&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Keep in contact&lt;/strong&gt;&lt;br /&gt;Your customers could be in a position to give you a recommendation at any time, but if they haven&#39;t heard from you in years its not likely they&#39;ll remember you. The key is to stay in touch through personal phone calls, mailouts, newsletters, emails, lunches, whatever it takes to make sure that when the opportunity arises and a friend asks &quot;do you know a good accountant around here?&quot;, your name will be the first they mention.&lt;br /&gt;&lt;br /&gt;One way to achieve this and combine with point 2 above is to email your clients saying that you&#39;d like their feedback. Let them know that you&#39;re using a website to collect feedback and would really appreciate it if they could rate you (if you want to use WOMOW just include a link to your WOMOW page).&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Dare to be different&lt;br /&gt;&lt;/strong&gt;Another way to ensure your customers remember you is to be different in some way. There&#39;s any number of ways you could do this but some businesses I’ve come across that do this use things like bright uniforms, posting a quote of the day, asking customers to pay what they think is a fair price instead of using a price list, use dramatic packaging, provide a mobile service (instead of in an office), or serve each customer a fresh muffin on arrival. Really this is marketing 101 in terms of setting yourself apart from your competitors, but think of it not just as a way of being better, but as a way of being remembered and talked about.&lt;br /&gt;&lt;/li&gt;&lt;br /&gt;&lt;li&gt;&lt;strong&gt;Let everyone know about your ratings&lt;/strong&gt;&lt;br /&gt;When people are checking out your website or in the midst of the sales process, let them know what your other customers say about you by showing them customer ratings or testimonials. These could be printed out in your office, a link to you WOMOW listing from your website, or included in your written quotes (eg &quot;See what customers are saying about us here www.womow.com.au/biz/xxxx&quot;)&lt;br /&gt;&lt;/li&gt;&lt;br /&gt;&lt;li&gt;&lt;strong&gt;Thank people for their recommendations&lt;/strong&gt;&lt;br /&gt;When you do get a recommendation, make sure you thank the person and let them know how much it means to you. This could mean phoning the customer that just sent their colleague to visit you, sending a box of chocolates or bottle of wine. When you get ratings on WOMOW, you can post a comment on their rating thanking them for their rating and for using your service – they’ll be more inclined to give you more recommendations, plus for everyone else reading, it looks like you really care. And unless the rating is anonymous, you can send them a private email too with a personalised thank-you.&lt;br /&gt;&lt;/li&gt;&lt;br /&gt;&lt;li&gt;&lt;strong&gt;Above all, provide great service&lt;/strong&gt;&lt;br /&gt;This underpins everything else, but I can’t let it go unmentioned. Sometimes it’s easy to get caught up in the mechanics of the business and forget about the customer experience. Be a customer for a day and put yourself in their shoes. What’s it like to phone your company, walk into the waiting room, email you, visit your website for the first time? Is there anything you could be doing better? Are there any basics that you’re missing? Once you get a few ratings, you’ll soon know what aspects of your business customers value the most.&lt;br /&gt;&lt;/li&gt;&lt;br /&gt;&lt;li&gt;&lt;strong&gt;Go one step extra&lt;/strong&gt;&lt;br /&gt;If it&#39;s at all possible, make it a policy to do something extra that customers wouldn’t expect. Call the next day to see how everything is working out, remember their order from their last visit (or set up a system that does), give them a coffee / wine / mineral water / chocolate on arrival, set up a TV with relevant DVD&#39;s in your waiting room, offer a free fitting service, write to them and offer a free maintenance check, give them a free air-fragrance with your service, or allow them to keep something else associated with your business.&lt;br /&gt;&lt;br /&gt;I know of one car dealership that provides a lifetime of free carwashing to anyone that buys a car from them. Not only does this provide a great talking point, it ensures the customer remembers them next time they’re looking to buy a new car.&lt;br /&gt;&lt;br /&gt;If there&#39;s something you can do to really wow your customers, they&#39;ll be so grateful, they&#39;ll look for opportunities to even the score. As they say, the difference between extraordinary and ordinary is the &quot;extra&quot;!&lt;/li&gt;&lt;br /&gt;&lt;/ol&gt;&lt;p&gt;Once you start regularly implementing just some of these ideas, the referrals will start flooding in. It&#39;s a great way to do business!&lt;/p&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;Fiona is one of the founders of &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.womow.com.au/&quot; target=&quot;_blank&quot;&gt;www.WOMOW.com.au&lt;/a&gt;&lt;br /&gt;WOMOW stands for Word Of Mouth On the Web and it&#39;s an Australian website where people share their recommendations with each other. It uses word-of-mouth to help people find the best businesses and avoid the worst, while helping good businesses stand out from the crowd.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/customer+service&quot; rel=&quot;tag&quot;&gt;customer service&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/word-of-mouth&quot; rel=&quot;tag&quot;&gt;word-of-mouth&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/customer+referrals&quot; rel=&quot;tag&quot;&gt;customer referrals&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/word+of+mouth&quot; rel=&quot;tag&quot;&gt;word of mouth&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/wom&quot; rel=&quot;tag&quot;&gt;wom&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/customer+recommendations&quot; rel=&quot;tag&quot;&gt;customer recommendations&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/womow&quot; rel=&quot;tag&quot;&gt;womow&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/10-ways-to-get-customers-referring-your.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-8541392906854725173</guid><pubDate>Mon, 30 Jun 2008 21:01:00 +0000</pubDate><atom:updated>2008-06-30T14:03:14.611-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Viral Marketing</category><title>Biosignia Honored in Business Leader Media’s Healthiest Company Competition</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Alison Beckwith&lt;br /&gt;&lt;br /&gt;Research Triangle Park, N.C. - BioSignia, a predictive modeling company delivering innovative healthcare solutions, was honored in the 2008 Healthiest Company Competition, sponsored by Rex Healthcare and Business Leader Media. BioSignia’s recognition is due in part to its work in developing Know Your Number®, the first disease-specific risk assessment tool to predict an individual’s risk of developing chronic preventable diseases such as diabetes and heart disease. This revolutionary testing tool isn’t just benefitting BioSignia’s clients, but keeping its employees healthy too.&lt;br /&gt;&lt;br /&gt;“We are honored to be recognized as one of the top companies in the area for our healthy-minded practices,” says Tim Smith, president and COO of BioSignia. “Through our work with Know Your Number, our employees live and breathe the message our disease-specific risk assessment tool sends and you can see it when you walk through our offices.”&lt;br /&gt;&lt;br /&gt;In 30 minutes or less, the Know Your Number assessment takes an individual’s information such as their weight, blood pressure, family history, lifestyle habits and key blood values. Then, it uses a proprietary technology called Synthesis Analysis™ to produce a detailed report on your risks of developing specific chronic preventable diseases. It’s unlike any other health risk assesment tool because it uses a multi-dimensional approach by isolating individual and aggregate data on a multitude of risk factors.&lt;br /&gt;&lt;br /&gt;Smith says each BioSignia employee has taken the Know Your Number test to learn how to reduce their risks of developing chronic preventable diseases -- for some employees it’s been a life-changing experience. BioSignia was one of 24 Triangle companies recently recognized in the Healthiest Company Competition.&lt;br /&gt;&lt;br /&gt;“Companies can really help motivate their employees to target their specific disease risks and adopt healthier habits,” adds Smith. “And that’s top on our list at BioSignia.”&lt;br /&gt;&lt;br /&gt;To learn more about Know Your Number, visit: http://www.knowyournumber.com&lt;br /&gt;&lt;br /&gt;***&lt;br /&gt;&lt;br /&gt;About BioSignia, Inc&lt;br /&gt;&lt;br /&gt;Headquartered in Research Triangle Park, N.C., BioSignia is a leading technology&lt;br /&gt;&lt;br /&gt;company focused on bringing innovative predictive modeling solutions to the preventive&lt;br /&gt;&lt;br /&gt;health and life insurance markets. At the core of BioSignia’s flagship solution, Know&lt;br /&gt;&lt;br /&gt;Your Number is the company’s proprietary synthesis modeling approach to chronic&lt;br /&gt;&lt;br /&gt;disease risk prediction. In 2004, BioSignia received the Disease Management Association&lt;br /&gt;&lt;br /&gt;of America’s prestigious award for Best Enabling Tool for Disease Management. Since&lt;br /&gt;&lt;br /&gt;then, the company’s talented R&amp;amp;D team has continued to advance synthesis modeling,&lt;br /&gt;&lt;br /&gt;continuously updating it to reflect the ever expanding need for effective chronic disease&lt;br /&gt;&lt;br /&gt;prevention, management and treatment. For more information, visit: www.biosignia.com&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;CONTACT: Alison Bechwith, abeckwith@919marketing.com, 919.459.8157&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/healthcare&quot; rel=&quot;tag&quot;&gt;healthcare&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/chronic+diseases&quot; rel=&quot;tag&quot;&gt;chronic diseases&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/preventative+diseases&quot; rel=&quot;tag&quot;&gt;preventative diseases&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/healthy+company&quot; rel=&quot;tag&quot;&gt;healthy company&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/biosignia-honored-in-business-leader.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-4291697902644628424</guid><pubDate>Thu, 05 Jun 2008 17:57:00 +0000</pubDate><atom:updated>2008-06-05T11:01:16.483-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Viral Marketing</category><title>Referral Marketing - How To Generate Massive Traffic</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Allen Jesson&lt;br /&gt;&lt;br /&gt;Referral marketing originated when the Internet first entered the commercial marketplace. By creating a network of similar sites that defer traffic and potential customers upon one another, revenue and customer interest rose for participating sites.&lt;br /&gt;&lt;br /&gt;Since then, the process of referral marketing has become a mainstay of web site design. Revenue generated through referral efforts has risen to become a multi-million dollar industry that has penetrated every nation in the world.&lt;br /&gt;&lt;br /&gt;To institute a referral marketing campaign on your site, you must first institute a program for providing the materials other designers require in order to initiate a referral exchange. Typically, this constitutes HTML code to insert into a site that creates either a link or banner image that is optionally hosted on your server.&lt;br /&gt;&lt;br /&gt;If you choose to provide a banner image, you must consider the pixel size and content of the images to allow for widespread adoption of your referral process.&lt;br /&gt;&lt;br /&gt;If you can afford to invest in incentives to provide to potential participants in your referral network, proceed to do so through automated software hosted through the web.&lt;br /&gt;&lt;br /&gt;You can choose to reward your referrers through the number of click-throughs they generate or by the number of sales generated through visitors who registered as a result of using your link.&lt;br /&gt;&lt;br /&gt;The more attractive the incentive you provide, the more likely it is your fellow web masters will adopt your referral campaign.&lt;br /&gt;&lt;br /&gt;You can also benefit from mutual referral exchanges. Providing a site banner for a companion site that sells similar products or services is beneficial so long as they act in kind.&lt;br /&gt;&lt;br /&gt;Once mutual referrals begin to flow, you might consider pursuing other opportunities for combination sales and marketing arrangements.&lt;br /&gt;&lt;br /&gt;Referral marketing can help to increase web site traffic and sales without causing a major impact on your bottom line. Through the use of a few well placed web site links and banners, customers can spread brand awareness and become incentivized to purchase your products and services.&lt;br /&gt;&lt;br /&gt;Actively recruiting other web masters to participate in your referral program is often a painless exercise in good, mutual business relationship building.&lt;br /&gt;&lt;br /&gt;Understanding the process of referral marketing is half the battle. Organizing your time and actually spending time on this aspect of internet marketing can really make a huge difference to your website traffic and the sales that follow. Referral marketing is a simple process that spreads the word about your site.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;Allen Jesson is a &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.tellafriendzy.com/&quot;&gt;word of mouth marketing&lt;/a&gt; expert and has developed a new &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.tellafriendzy.com/&quot;&gt;tell a friend&lt;/a&gt;&lt;a rel=&quot;nofollow&quot; href=&quot;http://www.internetmarketingsense.com/&quot;&gt;internet marketing&lt;/a&gt;&lt;/span&gt; application that dramatically increases the viral marketing appeal of any web-site. Allen is also an expert in &lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/internet+marketing&quot; rel=&quot;tag&quot;&gt;internet marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/word+of+mouth+marketing&quot; rel=&quot;tag&quot;&gt;word of mouth marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/viral&quot; rel=&quot;tag&quot;&gt;viral&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/tell+a+friend&quot; rel=&quot;tag&quot;&gt;tell a friend&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/refer+a+friend&quot; rel=&quot;tag&quot;&gt;refer a friend&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/referal+marketing&quot; rel=&quot;tag&quot;&gt;referal marketing&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/referral-marketing-how-to-generate.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-7588622391569013936</guid><pubDate>Thu, 05 Jun 2008 17:52:00 +0000</pubDate><atom:updated>2008-06-05T10:55:07.609-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Viral Marketing</category><title>Viral Video Marketing Your Way To Success</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Todd Ash&lt;br /&gt;&lt;br /&gt;The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites. Brick Marketing&#39;s viral video marketing is a service that combines the creation of a viral video and online video marketing.&lt;br /&gt;&lt;br /&gt;Viral video marketing is a super way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it&#39;s about more than just traffic.&lt;br /&gt;&lt;br /&gt;The amateurs like &quot;Brookers&quot; and &quot;Lonelygirl&quot; publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces results.&lt;br /&gt;&lt;br /&gt;Todays youth now spend more time online that watching television. It&#39;s all about pageviews and favourites and bookmarks and links on blogs. Your YouTube video can assume viral status and be passed on via emails and blogs. Even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is. That is where StudioX comes in.&lt;br /&gt;&lt;br /&gt;This piece also includes a best practices rundown by Justin Kirby, managing director of viral marketing company DMC, who did the planning, seeding and tracking for this campaign. The creative was produced by Maverick Media.&lt;br /&gt;&lt;br /&gt;People aren&#39;t just watching video online, either. They&#39;re taking it with them by downloading video clips to their handheld devices like the video iPod and Sony&#39;s video game console, the PlayStation Portable. Now cell phones have the ability to watch YouTube videos.&lt;br /&gt;&lt;br /&gt;For the online entrepreneur (the web site owner seeking to make money online) the purpose of your you tube video is to bring traffic to your site. The You tube video site is a phenomenon which has taken the internet by storm and unless you&#39;ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site such as Tyson the roller-skating dog. Did you know that You Tube gets twice as much traffic as Google. That means that you tube alone, gets one million hits a day.&lt;br /&gt;&lt;br /&gt;Do a video contest because everyone else is. This online-video &quot;contest&quot; fad will continue, and it will become more difficult to activate consumers to promote your product. Do a search for &quot;video contest&quot; on Google and you&#39;ll see four or five different ads for contests.&lt;br /&gt;&lt;br /&gt;The David Chappelle video contest is a good example of a nice idea with some executional flaws. First, it didn&#39;t initially promote the contest on its own website because it wanted to focus people on buying the DVD. Second, it petered out. Contest winners weren&#39;t announced and insufficient media budget promoted the contest. To give you an idea of how abused contests are getting, there was a summer promotion for a mayonnaise manufacturer looking for videos about may recipes.&lt;br /&gt;&lt;br /&gt;However their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales &quot;revenue sharing is just one aspect of earning money through the use of online video.&lt;br /&gt;&lt;br /&gt;Viral video marketing is the gift that keeps on giving. Internet video marketing is going to be the next big thing in SEO. The &quot;on-demand&quot; characteristic of video marketing is another great benefit. Why video marketing is the most powerful and effective method to earn profits The truly simple steps to get setup in a flash and add videos to your web pages Why you&#39;re suffering, even if you don&#39;t know it, if you&#39;re only using other advertising and promotion techniques. The big reasons why video marketing is so effective and how you can capitalize on them and so much more.&lt;br /&gt;&lt;br /&gt;Viral videos are those videocam recordings that get spread around the internet like wild fire. Without anyencouragement, people share a video clip with everyone they know. And within days, thousands of people have seen the video clip.&lt;br /&gt;&lt;br /&gt;Facebook: Share, share, share. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.&lt;br /&gt;&lt;br /&gt;Look at the evolution from where the internet first started. It started out with everything being free. Natural search was first starting. You could actually go to the top of a natural search engine within a day or two of launching a site and start getting traffic almost immediately.&lt;br /&gt;&lt;br /&gt;Kevin Nalts is one of the most-viewed YouTube comedians with more than 650 short online videos seen more than 25 million times. By day he&#39;s a Marketing Director at a Fortune 100 company, and he speaks, writes and consults in the area of online marketing and viral video.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About Succeeding Online &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.toddash.com/&quot;&gt;Click Here To Visit Toddash.com For Free Information&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/youtube&quot; rel=&quot;tag&quot;&gt;youtube&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/video&quot; rel=&quot;tag&quot;&gt;video&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/viral+video&quot; rel=&quot;tag&quot;&gt;viral video&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/video+marketing&quot; rel=&quot;tag&quot;&gt;video marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/facebook&quot; rel=&quot;tag&quot;&gt;facebook&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/tagging&quot; rel=&quot;tag&quot;&gt;tagging&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/viral+video+marketing&quot; rel=&quot;tag&quot;&gt;viral video marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/david+chappelle&quot; rel=&quot;tag&quot;&gt;david chappelle&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/viral-video-marketing-your-way-to.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-4995814810430394655</guid><pubDate>Thu, 05 Jun 2008 17:49:00 +0000</pubDate><atom:updated>2008-06-05T10:51:58.858-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Viral Marketing</category><title>Video Marketing To Create Free Website Traffic</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Todd Ash&lt;br /&gt;&lt;br /&gt;How to get web traffic, especially free web traffic, is always a million dollar question to every Internet marketer and online business owner. After all, no matter how good your products or services that you offer in your site are, they have no buyers if nobody comes to your site. Hence traffic is very crucial for your online business.&lt;br /&gt;&lt;br /&gt;There are many ways to use video on the Internet to market your practice. The first is adding video to your exisiting website and the second is building a direct marketing dental video website from scratch. Every dentist that wants to compete for business on the Internet will eventually have to have some form of video content on their dental websites to maintain the standards that are currently being reached by some on the Internet. By building a dental video website from scratch you will be able to take full advantage of the technology available to you to create a unique and custom website that meets its objectives.&lt;br /&gt;&lt;br /&gt;Internet video marketing can increase your web site traffic almost instantly once you post the right video. The best part of video marketing is that except for the cost of producing the video it&#39;s all free. You can increase your web site traffic by thousands all for the cost of the video. And some videos are so low tech they can be made with a small digital camera or even a camera phone.&lt;br /&gt;&lt;br /&gt;Using an Internet video marketing campaign along with search engine optimization and search engine marketing is the best way to advertise your website and increase your web site traffic. Forget about expensive web advertising that doesn&#39;t work.&lt;br /&gt;&lt;br /&gt;You can use the free social networking and marketing tools on the Internet to increase web site traffic and take your business to the next level and double or triple the number of hits that you get on your website everyday. A few words of caution though - when you&#39;re producing internet videos don&#39;t make them too high tech or over produced.&lt;br /&gt;&lt;br /&gt;Keep in mind that some people will be viewing the video on a slow internet connection. Make a video that will load quickly and play fast so that people can view it even if they don&#39;t have a high speed Internet connection or offer two versions of the video with one optimized for high speed connections and one optimized for slower connections.&lt;br /&gt;&lt;br /&gt;Some of the ways that website promotion occurs and that can increase website traffic is through the use of SEO, viral marketing, and internet campaigns which each play a significant part in creating a successful web presence. SEO techniques help to build page ranking and increase website traffic through the use of things like back linking, and directory submissions.&lt;br /&gt;&lt;br /&gt;The use of viral marketing, mailing lists, word of mouth and video marketing helps to increase website traffic by reaching out and using existing social networks and structures for website promotion. In addition, Internet campaigns help places ads on relevant sites or keyword related sites in order to help increase traffic, promotion and can create an additional source of revenue from your site.&lt;br /&gt;&lt;br /&gt;Obviously it is of no benefit to have a strong web site marketing campaign, including a powerful_streaming_video_advertisement, if your web site has limited internet visibility. Everyone today focuses on search_engine_optimization which can have significant benefits when done properly. But unfortunately the complexity coupled with the dynamic structure where the rules are constantly changing, make it almost impossible for a business owner to effectively run a successful SEO campaign. Obviously you can hire a firm to do it for you but beware because many of these firms charge an excessive fee while offering little in terms of results.&lt;br /&gt;&lt;br /&gt;When it comes to taking your online business to the next level, break free from the chains of one-dimensional selling. Studies have shown that online video significantly increases conversion rate over sales copy alone. Remember?Use the same sales strategies that you use with sales copy. Sell the sizzle not the steak, and end with a strong call to action that gives your website visitor a strong incentive to buy.&lt;br /&gt;&lt;br /&gt;Submit your internet marketing videos to the venues computer turn to for videos, such as YouTube, Google Videos and Yahoo! One great benefit to submitting with one or all of these is that your video will be hosted for free, keeping your website bandwidth for your customers.&lt;br /&gt;&lt;br /&gt;Videos and video marketing are not just here to stay, they are the future of online marketing. As the larger corporations including TV and movie makers are now using his medium, it makes sense to join the party. Video marketing is one of the fastest growing online tactics with an audience that is hungry for more - so long as it is reasonable good quality and entertaining.&lt;br /&gt;&lt;br /&gt;Video marketing can be an excellent way to generate web site traffic. Video marketing is essentially free (other than the cost of the camera to shoot the video) and can be a very powerful strategy in getting targeted traffic back to your site, as well as in other facets of the marketing process like building relationships and branding yourself.&lt;br /&gt;&lt;br /&gt;Proper website promotion is the key to creating increase web traffic results, page ranking, and the increase in revenue that every business desires when establishing a website. Using the Internet as a media to reach a potential 729 and 785 million customers, can be a large boost to any company?s consumer reachable market and potential revenue possibilities. Thousands of businesses cannot be wrong so consider what Internet marketing can do for you and your business today.&lt;br /&gt;&lt;br /&gt;Video marketing is like a double edged sword. You gain views from people who look at your video and you gain search engine visibility. This is what has every Internet Marketer and online guru going crazy. Online Video Marketing has double impact in a short period of time.&lt;br /&gt;&lt;br /&gt;Look at the evolution from where the internet first started. It started out with everything being free. Natural search was first starting. You could actually go to the top of a natural search engine within a day or two of launching a site and start getting traffic almost immediately.&lt;br /&gt;&lt;br /&gt;Where you place your video on your website can mean the difference between success and failure. You want to make sure that you put it where it will be seen. It should get prominent placement.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About Succeeding Online &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.toddash.com/&quot;&gt;Click Here To Visit Toddash.com For Free Information&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/free&quot; rel=&quot;tag&quot;&gt;free&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/seo&quot; rel=&quot;tag&quot;&gt;seo&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/youtube&quot; rel=&quot;tag&quot;&gt;youtube&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/google&quot; rel=&quot;tag&quot;&gt;google&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/website+traffic&quot; rel=&quot;tag&quot;&gt;website traffic&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/business+promotion&quot; rel=&quot;tag&quot;&gt;business promotion&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/free+website+traffic&quot; rel=&quot;tag&quot;&gt;free website traffic&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/video+marketing&quot; rel=&quot;tag&quot;&gt;bideo marketing&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/video-marketing-to-create-free-website.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>1</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-6820757931861278291</guid><pubDate>Thu, 05 Jun 2008 17:46:00 +0000</pubDate><atom:updated>2008-06-05T10:49:33.558-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Press Releases</category><title>Autousa Has a Write-up on the Oregon Trail Rally</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Peter Collins&lt;br /&gt;&lt;br /&gt;Ft. Lauderdale, FL - The Oregon Spring Trail is a three-day racing contest held every summer, near Portland, OR. This year’s event, its eleventh, commenced on April 20 at Portland International Raceway.&lt;br /&gt;&lt;br /&gt;Crowd favorites&lt;br /&gt;&lt;br /&gt;Rally America points leader Travis Pastrana, and his navigator Christian Edstrom were the fan favorites. They drove an Open Class 2007 Subaru Impreza WRX STi. Tanner Foust and co-driver Christine Beavis, another favorite, took an early lead on the first day driving a Rockstar Energy Drink Subaru.&lt;br /&gt;&lt;br /&gt;Weather plays truant&lt;br /&gt;&lt;br /&gt;The notorious Oregon weather, which produces heavy rain at this time of the year, makes this race a test of endurance as much as of skill. On the second day, due in part to Tanner Foust’s flat tire, Andrew Pinker and teammate, Patrick Walsh, driving a Jack Daniels Subaru took the lead on the slippery surface.&lt;br /&gt;&lt;br /&gt;Final result&lt;br /&gt;&lt;br /&gt;By the time the rally reached its final stages, only 44 of the 75 racers remained to cross the finish line. The final result showed Pinker on top; Ken Block second and Foust third. All the top three places went to a Subaru.&lt;br /&gt;&lt;br /&gt;Soaring popularity&lt;br /&gt;&lt;br /&gt;The popularity of this event has reached such a level that the X Games were introduced to it in 2006. Today, these games are broadcast live to millions on ESPN and ABC.&lt;br /&gt;&lt;br /&gt;One difference between NASCAR and this is that here, all cars must be street-legal, and Oregon Trail racers are protected by working windshield wipers and headlights and should have license plates.&lt;br /&gt;&lt;br /&gt;For further information please visit: http://www.autousa.com/content/oregan-trail.jsp&lt;br /&gt;&lt;br /&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;Contact:&lt;br /&gt;&lt;/strong&gt;AutoUSA&lt;br /&gt;110 SE 6th Street&lt;br /&gt;Ft. Lauderdale, Florida, US&lt;br /&gt;Ph: 954-769-6659&lt;br /&gt;Website: &lt;a href=&quot;http://www.autousa.com/&quot; target=&quot;_blank&quot; onclick=&quot;javascript:urchinTracker(&#39;/outgoing/article_exit_link&#39;);&quot;&gt;http://www.autousa.com/&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/auto&quot; rel=&quot;tag&quot;&gt;auto&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/cars&quot; rel=&quot;tag&quot;&gt;cars&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/racing&quot; rel=&quot;tag&quot;&gt;racing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/automotive&quot; rel=&quot;tag&quot;&gt;automotive&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/oregon&quot; rel=&quot;tag&quot;&gt;oregon&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/oregon+rally&quot; rel=&quot;tag&quot;&gt;oregon rally&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/racing+contest&quot; rel=&quot;tag&quot;&gt;racing contest&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/trail+rally&quot; rel=&quot;tag&quot;&gt;trail rally&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/autousa-has-write-up-on-oregon-trail.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-7871805664267794387</guid><pubDate>Thu, 05 Jun 2008 17:44:00 +0000</pubDate><atom:updated>2008-06-05T10:46:16.697-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>Xsitepro 2 Review-do You Really Need It?</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Mark Myers&lt;br /&gt;&lt;br /&gt;Have you ever tried to build a website? Is a Blogger template the best you can hope for? Do you have enough trouble with English, let alone an entirely new HTML language? Do you have any clue what a CSS stylesheet is? Don&#39;t worry, it is about to get simple.&lt;br /&gt;&lt;br /&gt;Ok, I have a confession. I have put up over 100 websites, and I barely know either. Yes using blogs and free WYSIWYG editors (That&#39;s what you see is what you get) I have had to learn some HTML. When I started using Frontpage and Dreamweaver I had to learn way more than I knew. I knew I was relegated to using sorry templates that I could not change forever. So I struggled putting up my first 10 sites. They were all horrible, are still up and barely pay for the hosting and domain names.&lt;br /&gt;&lt;br /&gt;I knew to step up my profits, I quickly had to find another solution. I was reading through a free bonus report on web marketing and the author mentioned a product I had never heard of, XSitePro. I surfed around read some reviews, and thought it might be the answer to my prayers, so I bought it and tried it. WOW, it was almost as easy to put up a professional looking site as a my space page!&lt;br /&gt;&lt;br /&gt;I started churning out web sites. I could build and publish a professional high ranking optimized site as quick as an article. I was in heaven, my sites were all search engine friendly user friendly, and I could go back to marketing my sites for income. I could keep using XSitePro for two more years if I had to, but there were limitations.&lt;br /&gt;&lt;br /&gt;Web 2.0. Video, adsense, music, dynamic pages, interaction. Make no mistake,I do well for myself with my limited sites, and do not have a clue how to do any of these, but I know that is what the future will demand. In steps XSitePro 2. If you can think of any feature you would want a piece of software to do on building a website. It does it. Half of the things listed in the benefits, I do not understand.&lt;br /&gt;&lt;br /&gt;What I do know is XSitePro 2 is leading the pack. With all the intuitive features it comes with, I am sure I will be able to double the number of sites I have making me money in six months. If you have never published your first site, or you are a seasoned pro and want to spend more time having fun than writing websites, XSitePro 2 is exactly what the doctor ordered. Construct two sites and call me in the morning!.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;For more information on &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.squidoo.com/XSitePro_2&quot;&gt;XSitePro 2&lt;/a&gt;click here.&lt;br /&gt;&lt;br /&gt;To order XSitePro 2 &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.xsitepro.com/cmd.php?af=785064&quot;&gt;Click Here!&lt;/a&gt;&lt;/span&gt; &lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/xsitepro&quot; rel=&quot;tag&quot;&gt;xsitepro&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/web+2.0&quot; rel=&quot;tag&quot;&gt;web 2.0&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/xsitepro+2+review&quot; rel=&quot;tag&quot;&gt;xsitepro 2 review&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/xsitepro+2&quot; rel=&quot;tag&quot;&gt;xsitepro 2&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/xsitepro-2-review-do-you-really-need-it.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-939906143638542748</guid><pubDate>Thu, 05 Jun 2008 17:40:00 +0000</pubDate><atom:updated>2008-06-05T10:43:28.338-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>What You Say and How You Say it Can Make or Break Your Business</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Beryl Powell&lt;br /&gt;&lt;br /&gt;In a conversation, your response to the question “What do you do?” will determine if the conversation continues. The first paragraph on your web site determines if a visitor will stay to learn more about you or leave.&lt;br /&gt;&lt;br /&gt;The marketing messages you deliver to your audience should clearly state the results your clients will achieve by working with you, and distinguish you as the solution to their problems. Your marketing messages should also show your uniqueness.&lt;br /&gt;&lt;br /&gt;There are six messages you must have in your marketing arsenal:&lt;br /&gt;&lt;br /&gt;   * Tagline – a few words that sets your perceived image.&lt;br /&gt;&lt;br /&gt;   * Elevator Speech – a 3.5 second message that tells what you help your clients achieve.&lt;br /&gt;&lt;br /&gt;   * Compelling Marketing Message – your main message that speaks directly to your target market; it shows you understand their problems and are the perfect solution to solve their problem.&lt;br /&gt;&lt;br /&gt;   * Your Story – a statement that tells your ideal client what drives you to do what you do and why you are choice they should choose to solve their problems.&lt;br /&gt;&lt;br /&gt;   * A Reason to Buy Now – a statement that tells your ideal client why they should buy what you are selling, and why they should buy now instead of later.&lt;br /&gt;&lt;br /&gt;   * Call to Action – a statement that tells your listener or reader the actions to take so they can take advantage of what you are offering.&lt;br /&gt;&lt;br /&gt;Each marketing message should be able to be delivered individually, and as one conversation.&lt;br /&gt;&lt;br /&gt;Your marketing messages should come from the client’s point of view and highlight the value you provide to the client,so when you create your messages use words that focus on the client’s problems and the solutions they are looking for. Start by asking yourself a few questions like:&lt;br /&gt;&lt;br /&gt;   * What do you help your clients achieve?&lt;br /&gt;&lt;br /&gt;   * What value do you bring to your client’s business?&lt;br /&gt;&lt;br /&gt;   * What or how do your services allow your client to exist, perform or behave?&lt;br /&gt;&lt;br /&gt;   * If your client was telling one of their clients about you and your business, what do want them to say?&lt;br /&gt;&lt;br /&gt;   * What impact do your services have on your client’s business and life?.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;© 2008 Beryl Powell, Small Business Advisor, helps Solopreneurs live the lifestyle of their dreams by providing innovative business and marketing tactics, strategies and resources to help you build your business to sustain your lifestyle. Get a free copy of her OperateItRight Success Kit at &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.operateitright.com/&quot; target=&quot;_blank&quot;&gt;www.OperateItRight.com&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/business&quot; rel=&quot;tag&quot;&gt;business&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing+messages&quot; rel=&quot;tag&quot;&gt;marketing messages&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/what-you-say-and-how-you-say-it-can.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-3658678098572179514</guid><pubDate>Thu, 05 Jun 2008 17:36:00 +0000</pubDate><atom:updated>2008-06-05T10:40:30.264-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>If You Want Your Marketing to be a Remarkable Success, Adopt These 2 Invaluable Tippps</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Daniel St-jean&lt;br /&gt;&lt;br /&gt;First, let me share with you a definition of marketing I found on Wikipedia: “Marketing is a societal process which discerns consumers&#39; wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.” (aka selling)&lt;br /&gt;&lt;br /&gt;That sounds about right. Let me follow that with a brilliant observation from Donald Cooper, one of America’s top professional speaker and corporate trainer: “We are all human beings selling something to other human beings. How damn complicated should that actually be?”&lt;br /&gt;&lt;br /&gt;Apparently, complicated enough. The facts are: businesspeople are selling all the time, and consumers are buying all the time. The question is: are they buying YOUR products, services, subscription, business opportunity, expertise, concepts or ideas? If not, WHY NOT? Well, I don’t have ALL the answers to that last question, but I have some.&lt;br /&gt;&lt;br /&gt;My signature says I’m a “BizzBooster” and an Internet Marketing Advisor. That’s true. My wife (the other BizzBooster) and I teach businesspeople how to boost their business, particularly on the Internet. We are teachers.&lt;br /&gt;&lt;br /&gt;To be effective teachers, we need to be good students. We are. We study marketing 24/7 (pretty much) and we make good notes of the harmful mistakes people make in their marketing strategies for the purpose of teaching our customers and clients how to avoid those mistakes in order to boost their business.&lt;br /&gt;&lt;br /&gt;By “boosting their business”, we mean making things easier, saving time, saving money, beating the competition, generating more leads, prospects and customers, making more sales, more money, and ultimately, more profit!&lt;br /&gt;&lt;br /&gt;If those are results you aspire to in your business, read on because the 2 marketing tips (we call them TIPPPS™) I will talk about here will help you avoid two of the god-awful mistakes we observe all the time that cause businesspeople to fail—or at least underachieve. I promise you that marketing any business successfully will be a lot easier when you apply those 2 expert TIPPPS™ Thoughts Ideas Principles &amp;amp; Practices for Professional Success).&lt;br /&gt;&lt;br /&gt;Here’s the first TIPPPS™: “Everything people do, they do either out of their need to avoid/reduce pain, and/or their desire to gain/increase pleasure.”&lt;br /&gt;&lt;br /&gt;Or as Jeremy Bentham once wrote, “Nature has placed mankind under the government of two sovereign masters, pain and pleasure; they govern us in all we do, in all we say, in all we think: every effort we can make to throw off our subjection, will serve but to demonstrate and confirm it.”&lt;br /&gt;&lt;br /&gt;It is crucial for the success of your marketing endeavors that you understand the pain and pleasure motivators, and how to use that knowledge when designing marketing material, of any kind.&lt;br /&gt;&lt;br /&gt;Most people in marketing and psychology agree that the first motivator – pain – is more powerful than the second. For example: Joe will be quite willing to work 50 or even 60 hours a week in his business so he can buy the BMW he’s been dreaming about (aka pleasure).&lt;br /&gt;&lt;br /&gt;Now, imagine that Joe needs to make a lot of money in order to keep the IRS from seizing his store and his house and throwing him and his family out on the street (pain). Joe will be willing to work a LOT harder (80 hours a week?) to avoid that pain than he would be to gain the pleasure of owning a fancy car.&lt;br /&gt;&lt;br /&gt;People will do things to avoid pain they would not even consider if it were merely to gain some pleasure. What that means to you is that to get the maximum results from your marketing materials, you should use what is known as the AIDA formula: Attention, Interest, Desire, Action – where the word Interest features pain and problems.&lt;br /&gt;&lt;br /&gt;With that in mind, “most” of your marketing should follow along the easy path of answering these questions:&lt;br /&gt;&lt;br /&gt;1-Are you getting ATTENTION with your opening?&lt;br /&gt;&lt;br /&gt;2-Are you stating a problem (pain) your prospect is INTERESTED in?&lt;br /&gt;&lt;br /&gt;3-Are you offering a solution your prospect DESIRES?&lt;br /&gt;&lt;br /&gt;4-Are you asking your prospect to take ACTION?&lt;br /&gt;&lt;br /&gt;Of course, I had to use the word “most” above because there are instances where it’s all about pleasure; dance classes, cooking courses and piano lessons are 3 examples.&lt;br /&gt;&lt;br /&gt;Back to AIDA: If you sell products that help people who suffer from sore feet (for example), the best opening to get attention would probably be “Sore Feet?” (pain) as opposed to “Want foot relief?” (pleasure).&lt;br /&gt;&lt;br /&gt;Bottom line, walk in your customers’ shoes for a while (pun intended), find out what his “pain” is, what his problems are, use that to get his attention, and then present your product or service as THE solution that will rid him of that pain and you will do exceedingly well. For Internet marketers, remember that the vast majority of people go online to find a solution to a problem. Focus on solving that problem and you’ll smile all the way to the (virtual) bank.&lt;br /&gt;&lt;br /&gt;In other words (and this is the second TIPPPS™): “To have success, it is necessary that you bait the hook to suit the fish.”&lt;br /&gt;&lt;br /&gt;I don’t mean any disrespect to shoppers, leads, prospects and customers by using the word “fish” This is actually a recommendation from Dale Carnegie in his famous book How To Win Friends And Influence People.&lt;br /&gt;&lt;br /&gt;Here’s what he said: “I often went fishing up in Maine during the summer. Personally I am very fond of strawberries and cream, but I have found out that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with strawberries and cream. Rather, I dangled a worm in front of the fish and said: ‘Wouldn’t you like to have that?’&lt;br /&gt;&lt;br /&gt;Why not use the same common sense approach when fishing for people? When someone asked Lloyd George, then Great Britain’s Prime Minister how he managed to stay in power, he replied that if his staying on top might be attributed to any one thing, it would be to his having learned that it was necessary to bait the hook to suit the fish.&lt;br /&gt;&lt;br /&gt;The only way on earth to influence other people is to talk about what they want and show them how to get it.”&lt;br /&gt;&lt;br /&gt;And as was pointed out earlier, what people want more than pleasure are ways, methods, strategies, tools, products and services that will help them avoid pain or at least reduce it. Bait your marketing “hook” with a solution, and the “fish” will bite.&lt;br /&gt;&lt;br /&gt;I hope the “knowledge” you gleaned from this article will be helpful. Remember though that knowledge is power ONLY when it’s combined with ACTION! If you think the TIPPPS™ above are valuable, DO something with them, and seek out more of them.&lt;br /&gt;&lt;br /&gt;Daniel G. St-Jean, BB, IMA, AMA&lt;br /&gt;&lt;br /&gt;(BizzBooster, Internet Marketing Advisor, Article Marketing Alchemist)&lt;br /&gt;&lt;br /&gt;P.S.: This article was inspired by a very informative and enlightening 5,500-word article which you can read by following the link listed in the Resource Box.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;Daniel G. St-Jean and Laurel R. Simmons are better known as The BizzBoosters. With 50 years of business experience between them, they are fully equipped to help anyone who runs a business from home market themselves and their business more effectively. Visit their user-friendly website at &lt;a href=&quot;http://www.the-best-help-for-home-business-success.com/&quot; target=&quot;_blank&quot; onclick=&quot;javascript:urchinTracker(&#39;/outgoing/article_exit_link&#39;);&quot;&gt;http://www.the-best-help-for-home-business-success.com&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/marketing techniques&quot; rel=&quot;tag&quot;&gt;marketing techniques&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing&quot; rel=&quot;tag&quot;&gt;marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/business marketing&quot; rel=&quot;tag&quot;&gt;business marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/email marketing&quot; rel=&quot;tag&quot;&gt;email marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing+tips&quot; rel=&quot;tag&quot;&gt;marketing tips&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing+help&quot; rel=&quot;tag&quot;&gt;marketing help&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing+strategy&quot; rel=&quot;tag&quot;&gt;marketing strategy&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing+tools&quot; rel=&quot;tag&quot;&gt;marketing tools&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing+ideas&quot; rel=&quot;tag&quot;&gt;marketing ideas&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing+success&quot; rel=&quot;tag&quot;&gt;marketing success&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/e+marketing&quot; rel=&quot;tag&quot;&gt;e marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/sales+and+marketing&quot; rel=&quot;tag&quot;&gt;sales and marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/product+marketing&quot; rel=&quot;tag&quot;&gt;product marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing+solution&quot; rel=&quot;tag&quot;&gt;marketing solution&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/if-you-want-your-marketing-to-be.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-4210323434488211371</guid><pubDate>Thu, 05 Jun 2008 17:31:00 +0000</pubDate><atom:updated>2008-06-05T10:36:11.537-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>Telemarketing - a Few Tips to Get it Right</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Tony Savour&lt;br /&gt;&lt;br /&gt;Telemarketing is a worldwide proven method to gaining more sales effectively and efficiently. It involves the process of calling up potential prospects and trying to sell them your product or service. As well as contacting new potential clients it is a method of contacting your existing customers and selling them other or new products or services that you offer.&lt;br /&gt;&lt;br /&gt;Telemarketing is the next stage in your sales campaign after you have generated leads (not covered in this article) and the effectiveness depends on how you and your staff hold yourselves on the phone and how you come across. A major factor in telemarketing is how you come across to the prospect on the phone because a lazy rude telemarketer will never make it in the industry.&lt;br /&gt;&lt;br /&gt;Right now let&#39;s get on to some tips that will help you increase your sales and potentially maximize your telemarketing campaign.&lt;br /&gt;&lt;br /&gt;Firstly when you make a call to a prospect you have very little time to grab their attention and give them a good impression to keep them on the line. If you want to make a good impression you will need to plan your calls carefully and get yourself prepared to take on the challenge. You will need to be nice and friendly and enthusiastic on the phone and give the pitch of a lifetime every time. You need to keep the prospects interest and try to get them involved, this is how telemarketing work..&lt;br /&gt;&lt;br /&gt;Try and keep your office and/or desk tidy and clean so as to not distract you from the call you are making, also try and make sure that it doesn’t have anything from your lunch break on or magazines etc as these may not seem distracting but can really put you off course. Telemarketing can be tiring work so you will not want to be distracted as it can completely throw you off.&lt;br /&gt;&lt;br /&gt;Before you start you are going to need a script for you to read off of each time, you can experiment with these and change them to find out which one has the best effect of prospects. The good thing about scripts is that you can always change them and it is always good to not read directly from the script but to work off of it and expand it as you go, this way you will be able to work out the best telemarketing method for you.&lt;br /&gt;&lt;br /&gt;Also remember that you should not be practising or warming up on real prospects as these can result in petty sale losses which should not have occurred. If you really need to warm up and prepare yourself which you most likely will, the best way of doing this is to get somebody to run through the script with you or play the role of a prospect before you start your rounds. Telemarketing can be a harsh business where prospects can be rude or aggressive down the phone to you, if this occurs you must be able to control yourself and handle the matter professionally, so always be prepared for any outcome.&lt;br /&gt;&lt;br /&gt;Always keep records of your daily calls and make sure that write down who you called and whether successful or not as from these results you can see prospect patterns which you will be able to work from in future to enhance your sales.&lt;br /&gt;&lt;br /&gt;Also the last tip for this article is to make sure that you ask questions to the prospect to try and find out what the want and then offer your products or services accordingly. If you try to tell the prospect what they need and try to force the product or service you can pretty much guarantee no sale is going to happen.&lt;br /&gt;&lt;br /&gt;I hope that these tips have helped you and that you use the effectively.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;Click for more &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.needmoresales.co.uk/&quot; target=&quot;_blank&quot;&gt;Telemarketing services and information&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/telemarketing&quot; rel=&quot;tag&quot;&gt;telemarketing&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/telemarketing-few-tips-to-get-it-right.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-807639674541567376</guid><pubDate>Thu, 05 Jun 2008 17:29:00 +0000</pubDate><atom:updated>2008-06-05T10:31:49.207-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">International Marketing</category><title>No More Retreat. We Must Admit to Advertising’s Failure!</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Paul Ashby&lt;br /&gt;&lt;br /&gt;The £500,000 Honda waste of money on “live” television advertising is perhaps, the final straw in the acceptance of advertising as a means of “communicating” with consumers.&lt;br /&gt;&lt;br /&gt;Our unwillingness to admit to the huge failings of advertising are reflected in our business institutions suffering from a loss of nerve to admit that advertising has become a total travesty, and amount to a national moral funk. We have let advertising standards fall in almost everything and especially in understanding the true meaning of the word communication.&lt;br /&gt;&lt;br /&gt;Our claims that “advertising works” reflect an unwillingness to look rather more closely at the “evidence” touted by the various bodies representing advertising (and media) self interest!&lt;br /&gt;&lt;br /&gt;It would appear that sometimes a decision taken by Media/Agency/Client is so lacking in common sense that the only appropriate reaction is to bang one’s head against a brick wall. However a blinkered advertising campaign, such as Hondas’, is so bad that the outcome can be truly toxic. There are more and more grotesque examples of such decisions, decisions lacking in any knowledge of the communications process, emerging as advertisers try to cut through the clutter, attract consumers’ attention etc.&lt;br /&gt;&lt;br /&gt;I guarantee that the £500,000 could have been far more effectively spent with total accountability. All is revealed in my book “Television killed advertising” out end September.&lt;br /&gt;&lt;br /&gt;Advertising people don’t understand the real world, they don’t understand the meaning of the word “communication”, and with the decision to split the creative role and the media role, there has been a proliferation of “experts” who still don’t understand communication. Between them issues forth a startling amount of opinions as to what constitutes “good” advertising, never for once realising that there is no such thing. Advertising people are subhuman living in a fantasy world in which communications can be controlled by “creativity” and supposedly sophisticated readership/viewing habits can instruct customers to read./watch their advertisements...they don&#39;t of course! The world we live in is vastly different from the world they think we live in.&lt;br /&gt;&lt;br /&gt;Perhaps the change to reality is already starting! “US retailer quits TV for instore promotions”! Although only a casuist would draw hard and fast conclusions from such sparse data, it isn&#39;t good news for the US TV industry that a major retailer like Gap boosted its bottom line after quitting the medium in favour of instore merchandising for several successive quarters.&lt;br /&gt;&lt;br /&gt;The switch trimmed 18% off the firm&#39;s marketing expenditure during its most recent quarter, contributing to a 40% year-on-year leap in profits.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;So…no more retreat, let us rediscover the true meaning of communication and then start to provide our clients with the sort of marketing communication they deserve in the 21st Century.&lt;br /&gt;&lt;br /&gt;Advertising has set no standards for the effective, accountable marketing communication of products/services matched only by the total lack of relentless curiosity! The history of advertising is also one of constant rejection towards anything that questioned the supremacy of advertising, despite the fact that the alternative on offer was substantially more effective and less expensive than advertising itself.&lt;br /&gt;&lt;br /&gt;1. In a nutshell: marketing as we know it is a construct of the last century or so. Markets, on the other hand, have been around for thousands of years.&lt;br /&gt;2. Interactive communication is not the same as online/digital. Truly interactive is &quot;letting customers into the heart of your business&quot;&lt;br /&gt;3. In markets (as opposed to marketing) the sale was merely the exclamation mark at the end of the sentence. The rest was conversation and relationship.&lt;br /&gt;4.&quot;Listen. Measure. Respond.&quot;&lt;br /&gt;5. &quot;Why&quot; is more important than &quot;how&quot;.&lt;br /&gt;6. At the farmer’s market, the farmers let you taste the fruit. How can your customers &quot;taste your fruit&quot;?&lt;br /&gt;&lt;br /&gt;So let us define Interactive Marketing communication. Interaction can be defined simply as straightforward communication between two parties. Presently we are in danger of losing the real meaning of interaction, as we tend to focus discussions on the emerging technologies and neglect the communication process itself.&lt;br /&gt;&lt;br /&gt;With an understanding of the real meaning of Interactive Communication, existing media can be made interactive, and subsequently far more cost effective.&lt;br /&gt;Interactive Marketing Communication turns passive advertising into active advertising and actually alters behaviour during the communication and learning process.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;In my book “Television killed advertising” to be published end September 2008, I detail just how much more effective&lt;br /&gt;Interactive communication is when compared to conventional advertising and details the results of a research investment in excess of £5 m.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive &quot;event&quot; is far more effective in all key measurements, than traditional advertising. Paul made this investment because his company, Effective . Accountable . Communication is predicated on being totally accountable to its Clients. You can contact Paul at: &lt;a rel=&quot;nofollow&quot; href=&quot;mailto:paul.ashby@yahoo.com&quot;&gt;paul.ashby@yahoo.com&lt;/a&gt;&lt;br /&gt;Discover more on &lt;a href=&quot;http://interactivetelevisionorinteractivetv.blogspot.com/&quot; target=&quot;_blank&quot; onclick=&quot;javascript:urchinTracker(&#39;/outgoing/article_exit_link&#39;);&quot;&gt;http://interactivetelevisionorinteractivetv.blogspot.com&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/sales&quot; rel=&quot;tag&quot;&gt;sales&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing&quot; rel=&quot;tag&quot;&gt;marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/communication&quot; rel=&quot;tag&quot;&gt;communication&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/advertising&quot; rel=&quot;tag&quot;&gt;advertising&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/interactive&quot; rel=&quot;tag&quot;&gt;interactive&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/customers&quot; rel=&quot;tag&quot;&gt;customers&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/client&quot; rel=&quot;tag&quot;&gt;client&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/honda&quot; rel=&quot;tag&quot;&gt;honda&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/media&quot; rel=&quot;tag&quot;&gt;media&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/clutter&quot; rel=&quot;tag&quot;&gt;clutter&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/agency&quot; rel=&quot;tag&quot;&gt;agency&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/decisions&quot; rel=&quot;tag&quot;&gt;decisions&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/accountability&quot; rel=&quot;tag&quot;&gt;accountability&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/standards&quot; rel=&quot;tag&quot;&gt;standards&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/gap&quot; rel=&quot;tag&quot;&gt;gap&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/toxic&quot; rel=&quot;tag&quot;&gt;toxic&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/personalize&quot; rel=&quot;tag&quot;&gt;personalize&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/travesty&quot; rel=&quot;tag&quot;&gt;travesty&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/humanize&quot; rel=&quot;tag&quot;&gt;humanize&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/grotesque&quot; rel=&quot;tag&quot;&gt;grotesque&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/06/no-more-retreat-we-must-admit-to.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-1468197505243660890</guid><pubDate>Wed, 28 May 2008 02:10:00 +0000</pubDate><atom:updated>2008-05-27T19:13:51.579-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>Standing Out in the Crowd</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Kaitlyn Miller&lt;br /&gt;&lt;br /&gt;I know I’m either going to show my age with what I’m about to say or, worse, brand myself as hopelessly anachronistic. Regardless, I’ve found our current business culture to be increasingly impersonal. If you have any doubt about this, feel free to pick up a phone, dial up any of your service providers and try to get an honest to goodness living, breathing human being to talk to on the line. Sure, you may indeed get one, but you’ll wear the skin off your index finger pushing the number pad trying to get through the automated prompts and you’re likely to spend the better part of an hour waiting on hold waiting.&lt;br /&gt;&lt;br /&gt;I probably shouldn’t be using that example. I know, I’ve sold my fair share of those automated attendants in my time, but I wanted to make a point. We’ve become reliant on technology and doing business through computer proxy. It’s the norm. Exceeding limitations means breaking out of the norm, though. Expanding your business takes more than doing what the rest of the crowd is doing. With that in mind, let me make a radical suggestion that really shouldn’t be that radical, advertising with a personal touch.&lt;br /&gt;&lt;br /&gt;No, you don’t have to personally answer every single call that comes into your office. What I’m suggesting is to print business cards (if you’ve got out of date or monotone cards, update your wallet with professional, color business cards) and brush up on your social networking skills. I’m not talking about knocking on doors and hitting people with aggressive sales pitches. What I’m talking about is actively engaging people in your community. You shouldn’t lead with your card, either. Save the business card for the tail end of your conversation, after you’ve made a personal connection. In the process, you’ll make some friends, find new customers and become a more prominent and recognizable face in your community.&lt;br /&gt;&lt;br /&gt;That’s the key. When you put a human face on your business, people will feel more comfortable spending their money with you. Given the choice, most consumers would rather deal with someone they know in their community than another cold, faceless corporate entity. This works both ways too. Since your customers will be friends and neighbors instead of walking dollar signs, you’ll find that your levels of service and commitment to delivering on your promises will increase, which will further bolster your customer base.&lt;br /&gt;&lt;br /&gt;It’s a win/win situation that requires a very minimal investment - just the cost of business card printing and a small expenditure of your time. It could be the thing that finally makes your business an enduring, local institution. Who knows, it might even inspire you to turn off the automated attendant and answer your phone when a customer calls. Hey, I can always dream, right?&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;For more information, you can visit this page on &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.printplace.com/printing/business-card-printing.aspx&quot;&gt;business card printing&lt;/a&gt; and &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.printplace.com/printing/color-business-cards.aspx&quot;&gt;color business cards&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/business+card+printing&quot; rel=&quot;tag&quot;&gt;business card printing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/color+business+cards&quot; rel=&quot;tag&quot;&gt;color business cards&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/print+business+cards&quot; rel=&quot;tag&quot;&gt;print business cards&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/05/standing-out-in-crowd.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-8632457214063085572</guid><pubDate>Wed, 28 May 2008 02:08:00 +0000</pubDate><atom:updated>2008-05-27T19:10:42.759-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>A Complex Environment Demands Entrepreneurial Freedom</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Alien&lt;br /&gt;&lt;br /&gt;This shift in our view of the world is so striking that a new field of science has emerged devoted to the study of complexity and chaos. Where once managers thought their work was amenable to analysis and control, now they flounder in an unpredictable flux of what the great economist Schumpeter called &quot;creative destruction.&quot;&lt;br /&gt;&lt;br /&gt;Entire industries are being transformed, as in the convergence of the computer, communication, and entertainment fields. Roughly half of all jobs are being eliminated by automation, leaving masses of workers floating in temporary positions. Consumer markets are splintering into an endless assortment of unique cultural subgroups-from eco-feminists to Rush limbaugh fans. And get ready for more competition among utilities that will make today&#39;s bruising battles between AT&amp;amp;T, MCI, and Sprint seem mild; all of the &quot;Baby Bells&quot; are likely to enter the fray, and a free market energy system is evolving in which users choose among competing power suppliers.&lt;br /&gt;&lt;br /&gt;Naturally, this upheaval has led to a reshuffling of economic structures. U.S. corporations completed more than 42,000 mergers and acquisitions between 1976 and 1993, and large organizations, such as IBM, are disaggregating into decentralized units, which in turn form alliances with other firms. The effects have been dynamic. For instance, the undisputed American lead in computers is a direct result of these flourishing business alliances among small enterprises that constantly realign talent, knowledge, and resources into productive new combinations.&lt;br /&gt;&lt;br /&gt;Meanwhile, the constant advance of information systems is encouraging even more restructuring by making it easier and more efficient. The Internet, for example, has become famous for creative change, but this is just the beginning of an enormous explosion in electronic interaction as open-system architectures makes all types of hardware and software compatible. We may soon see the decline of Microsoft&#39;s monopoly in PC operating systems, just as IBM&#39;s monopoly of mainframes ended earlier.&lt;br /&gt;&lt;br /&gt;The conclusion: all this electrifying communication across shifting economic markets is short-circuiting the old chain of command. As we will see in Chapter &quot;Knowledge Enterpreneurs&quot;, the rapid growth of teleworking is producing changing assemblies of people and enterprises that constantly form and reform on the grid of global cyberspace to cut across hierarchies everywhere. Business­Week described the result as &quot;electronic corporations made up of individuals and groups scattered all over the world.&quot; Where the Industrial Age produced firms organized by &quot;vertical integration,&quot; the Information Age is creating &quot;virtual integration.&quot; John Hagel, a partner at McKinsey &amp;amp; Company, put it this way:&lt;br /&gt;&lt;br /&gt;As the costs of using IT systems fall, we&#39;re going to see a widespread disintegration of U.S. business and the emergence of very different corporate entities.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;a rel=&quot;nofollow&quot; href=&quot;http://www.amazon.com/gp/pdp/profile/A1DUIWDZCNJIHA&quot;&gt;Simon Slade&lt;/a&gt; is an online auction enthusiast and entrepreneur. In his spare time, &lt;a rel=&quot;nofollow&quot; href=&quot;http://simonslade.com/about/&quot;&gt;Mr. Slade&lt;/a&gt; enjoying hiking, sports and fitness.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;span style=&quot;font-size:78%;&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/entrepreneurial+freedom&quot; rel=&quot;tag&quot;&gt;entrepreneurial freedom&lt;/a&gt;&lt;/span&gt;&lt;/i&gt;&lt;br /&gt;&lt;span style=&quot;font-size:78%;&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://marketing-dens.blogspot.com/2008/05/complex-environment-demands.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-2188371534107981728</guid><pubDate>Wed, 28 May 2008 02:05:00 +0000</pubDate><atom:updated>2008-05-27T19:07:57.739-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>Gundagai, New South Wales: a Historic Town Along the River</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; dusty road&lt;br /&gt;&lt;br /&gt;Gundagai is a town in the Australian state of New South Wales located along the big Murrumbidgee River at the foot of Mt Parnassus. Just a stone’s throw away from the Muniong and Yambla Mountain ranges, Gundagai is popular for its old bridges, monuments, and memorials.&lt;br /&gt;&lt;br /&gt;The town’s colourful history has made it a favourite topic of a number of poets, musicians, and writers. Some believe that one reason for this is because the Five Mile Creek north of Gundagai used to be a popular point of rendezvous among teamsters, drovers, shearers, and bush travellers.&lt;br /&gt;&lt;br /&gt;Gundagai was first discovered by Australian-born Hamilton Hume and Briton William Hovell in 1824, when the Wiradjuri Aborigines dominated the area. Europeans first arrived two years later. In the 1830s, a village was formed until the Gundagau was gazetted as a town in 1840.&lt;br /&gt;&lt;br /&gt;The town was ravaged by a flood in 1844 resulting in the deaths of around 83 people. A local Aborigine, Yarri, was commended for his heroism during the incident. He was among those who saved stranded residents using his bark canoe. A marble headstone was erected in his memory at the Gundagai cemetery where he was buried in 1880.&lt;br /&gt;&lt;br /&gt;A 15-year gold rush swept the town in the 1850s before another “gold fever” resurfaced in 1894. The most famous historical mines include the Robinson and Rice’s Mine southwest of Gundagain and the Prince of Wales Mine a few mile west of the town.&lt;br /&gt;&lt;br /&gt;Some of the most popular historical tales in Gundagai were of bushrangers who killed two policemen. The Ben Hall bushranging gang killed Sgt Edmund Parry while holding up a mail coach near Jugiong in the 1860s. Another gang led by “Captain Moonlite” killed Senior Constable Webb-Bowen during a hostage incident at a farm in 1879. The remains of the two policemen are interred at the Gundagai cemetery.&lt;br /&gt;&lt;br /&gt;Must-See Places:&lt;br /&gt;&lt;br /&gt;? The Dog on the Tuckerbox bronze sculpture is perhaps the icon most closely associated with the town. It is situated across a restaurant and gift shop complex 8km north of the town on the Hume Highway. Opposite the Dog on the Tuckerbox, which is part of Australian folklore, is the Snake Gully Tourist Centre.&lt;br /&gt;&lt;br /&gt;? The Marble Masterpiece was completed by mason Frank Rusconi for 28 years. It is a miniature Baroque Italian palace standing 1.2 metres high within a formal square. Each of the 20,948 pieces of marble gathered throughout New South Wales was cut, turned, and polished by hand. The centre also featured a replica of St Marie’s Cathedral located in the outskirts of Paris.&lt;br /&gt;&lt;br /&gt;? The Gundagai Historical Museum displays old coins and crockery retrieved from the original townsite, which was ravaged by the flood. A T-model Ford, wagons, machinery and equipment, clothing, gold scales, and a sundial are among the collection.&lt;br /&gt;&lt;br /&gt;? The Gundagai Courthouse is one of the town’s oldest buildings. It was where “Captain Moonlite” was tried.&lt;br /&gt;&lt;br /&gt;? The Niagara Café is an old Greek restaurant established in 1942. It was once visited and commended by former Prime Minister John Curtin.&lt;br /&gt;&lt;br /&gt;? The Mt Parnassus peak has fine views of the town and river beds. Magnificent lookout spots also include the Rotary Lookout, Mt Kimo, and Reno.&lt;br /&gt;&lt;br /&gt;Gundagai Bridges:&lt;br /&gt;&lt;br /&gt;? Prince Alfred Bridge – believed to be the first truss bridge in Australia&lt;br /&gt;&lt;br /&gt;? The Sheahan Bridge – Australia’s second-longest bridge after the Sydney Harbour Bridge. It is made of concrete and steel&lt;br /&gt;&lt;br /&gt;? The Railway Bridge was completed in 1869. It has sections made of timber and sections made of iron. It used to be part of the old Hume Highway but at present, it is only open to pedestrian traffic.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;I am a constant traveller to Australia and had a memorable stay at  a &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.sovereigninngundagai.com/&quot;&gt;Gundagai Accomodation&lt;/a&gt;&lt;/span&gt; motel while going to the Riverina Highlands.&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/motel+gundagaimotel+gundagai&quot; rel=&quot;tag&quot;&gt;motel gundagaimotel gundagai&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/gundagai+accommodation&quot; rel=&quot;tag&quot;&gt;gundagai accommodation&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/gundagai+motel&quot; rel=&quot;tag&quot;&gt;gundagai motel&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/motel+accommodation gundagai&quot; rel=&quot;tag&quot;&gt;motel accommodation gundagai&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/motel+in+gundagai&quot; rel=&quot;tag&quot;&gt;motel in gundagai&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/05/gundagai-new-south-wales-historic-town.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-74407175796089303</guid><pubDate>Wed, 28 May 2008 02:03:00 +0000</pubDate><atom:updated>2008-05-27T19:05:41.178-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>How to Capture Great Images Ready for Digital Printing Online</title><description>&lt;span style=&quot;font-weight: bold;&quot;&gt;Author:&lt;/span&gt; Joel Owens&lt;br /&gt;&lt;br /&gt;Technology today has given us the comfort of doing almost everything in the convenience of our own homes. Printing your own pictures is just one of the many conveniences we can do today without leaving our house. Digital printing is now as easy as taking your pictures with you digital cameras.&lt;br /&gt;&lt;br /&gt;Taking pictures is the easiest way to preserve your most-cherished moments. Yet if you want them to truly last, print your images beyond your desktop printer. Quality photos which you would want to translate to canvas can be easy. If you want them sent out to friends and family, you can easily convert to postcards and so on.&lt;br /&gt;&lt;br /&gt;Printing on Your Own&lt;br /&gt;Believe that you are capable of printing out your own pictures into professional prints through web-to-print technologies. Just look for a printing company online and you can access array of print possibilities that await your precious photos. Here then are some tips on digital printing that could very well help you.&lt;br /&gt;&lt;br /&gt;1. Good Pictures&lt;br /&gt;Having great pictures are a very big factor in order for you to have nice printouts. It is already very obvious that you would not get high quality print-outs without high quality pictures. It would help if you have high resolution pictures because this would ensure that once you print them, they would not come out pixilated.&lt;br /&gt;&lt;br /&gt;2. Crop&lt;br /&gt;You must edit out objects not really included in the picture because it would be senseless to leave it there. In order to get the best picture and make the most out of your digital printing, screen and focus on the image that you want to emphasize. Remove any unnecessary objects or elements that do not do anything for the picture.&lt;br /&gt;&lt;br /&gt;There are editing tools that could be found on many design software. The cropping tool is one of the most basic. It allows you to capture the detail and angle you want and preserve it.&lt;br /&gt;&lt;br /&gt;However, you must always remember to save the original picture so that if something goes wrong while you are cropping, you could start all over again. It is always good to be play it safe.&lt;br /&gt;&lt;br /&gt;3. Printer&lt;br /&gt;You must find a good printer to produce your pictures with because you would only need the best for the best. You should base the capacity of the printer according to your needs.&lt;br /&gt;&lt;br /&gt;You can easily reproduce a print you want and blow it up to decorate your home with momentous and warming portraits of couples, children, and so on.&lt;br /&gt;&lt;br /&gt;4. Composition&lt;br /&gt;Print one more than picture on whole sheet if you do not like a really large picture. You can make a collage of sorts and organize all your pictures. Take for example of poster sized sheet – fill it with images that id about your vacation, print another large sheet depicting your children and so on.&lt;br /&gt;&lt;br /&gt;5. Paper&lt;br /&gt;Select the best photo papers for your pictures. Study the stocks provided by printers for the best photo-quality reproductions and color accuracy. The paper that is best for your printer would produce pictures with the best colors, prolonging the lifespan of your picture.&lt;br /&gt;&lt;br /&gt;You must also consider the use of the pictures of your paper in determining the thickness of your paper.&lt;br /&gt;&lt;br /&gt;Now that all has been said and done, there is no reason why you should be afraid of printing pictures yourself because if the digital printing companies can do it, so can you online.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;Owen loves to read and talk anything under the sun. From current events, magazines, social life, metro lifestyles, traveling etc. Not a born writer but experience could make a difference. He also loves to eat especially travel in different places. Going to beaches and mountains really completes his life.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;For more details you may check out &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.digitalroom.com/Digital-Printing.html&quot;&gt;Digital Printing Online&lt;/a&gt;&lt;/span&gt;   &lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/photo&quot; rel=&quot;tag&quot;&gt;photo&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/marketing&quot; rel=&quot;tag&quot;&gt;marketing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/printing&quot; rel=&quot;tag&quot;&gt;printing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/digital&quot; rel=&quot;tag&quot;&gt;digital&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/paper&quot; rel=&quot;tag&quot;&gt;paper&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/pictures&quot; rel=&quot;tag&quot;&gt;pictures&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/printer&quot; rel=&quot;tag&quot;&gt;printer&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/prints&quot; rel=&quot;tag&quot;&gt;prints&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/online&quot; rel=&quot;tag&quot;&gt;online&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/05/how-to-capture-great-images-ready-for.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-7014242263908482258</guid><pubDate>Wed, 28 May 2008 01:56:00 +0000</pubDate><atom:updated>2008-05-27T19:03:37.486-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>Why Marketing and Offset Color Printing is Essential to Your Biz</title><description>&lt;strong&gt;Author:&lt;/strong&gt; &lt;a title=&quot;Rachelle Ann&quot; href=&quot;http://www.articlesbase.com/authors/rachelle-ann/55834.htm&quot;&gt;Rachelle Ann&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Hitting it big in the business world cannot be done in a day or two. Even if you think that you have the best product among all your competitors, it is not a guarantee that you will be successful. It takes so much more than claims. You have to advertise using the best methods like offset &lt;a id=&quot;KonaLink0&quot; target=&quot;_new&quot; class=&quot;kLink&quot; style=&quot;text-decoration: underline ! important; position: static;&quot; href=&quot;http://www.articlesbase.com/marketing-tips-articles/why-marketing-and-offset-color-printing-is-essential-to-your-biz-427785.html?utm_source=newsletter&amp;amp;utm_medium=email&amp;amp;utm_campaign=updates#&quot;&gt;&lt;span style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;color:#009900;&quot; &gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;color &lt;/span&gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;printing&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; or the broadcast medium or going digital if you have to.&lt;br /&gt;&lt;br /&gt;Your business lies on how you market it. You can have a very simple set-up. But through words, you can create a very different world enough to lure people to try you out. And that is the magic that you want to happen. That is something that you want to achieve through advertising.&lt;br /&gt;&lt;br /&gt;But you may be hearing about marketing since the day you thought of opening up a biz. If you will ask people around for advices on how to hit it big, this will surely be always included in it. To get a better view of things, think about you as the customer. Ask yourself these questions.&lt;br /&gt;&lt;br /&gt; • What did I recently buy?&lt;br /&gt; • Why did I buy it?&lt;br /&gt; • Was I influenced by how it was advertised?&lt;br /&gt; • How was the product advertised?&lt;br /&gt;&lt;br /&gt;These questions can also be your guideline in coming up with your own ads. If you are new in the marketing territory, you can follow these tips to be able to step up in the field.&lt;br /&gt;&lt;br /&gt;1. Think about the print medium. You have a lot of choices on that avenue. Just make sure that you have your materials professionally done. Try offset color printing to give out vivid colors to your materials.&lt;br /&gt;&lt;br /&gt; 2. A &lt;a id=&quot;KonaLink1&quot; target=&quot;_new&quot; class=&quot;kLink&quot; style=&quot;text-decoration: underline ! important; position: static;&quot; href=&quot;http://www.articlesbase.com/marketing-tips-articles/why-marketing-and-offset-color-printing-is-essential-to-your-biz-427785.html?utm_source=newsletter&amp;amp;utm_medium=email&amp;amp;utm_campaign=updates#&quot;&gt;&lt;span style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;color:#009900;&quot; &gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;business &lt;/span&gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;card&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; is a must for every business person. A professional-looking one will help you go places as long as you have your cards with you wherever you go. You must come up with the card whenever someone asks for it. You must be always ready to provide for someone’s clamor to avail your service.&lt;br /&gt;&lt;br /&gt; 3. Direct mailing your postcards is also a good way to introduce your biz to your &lt;a id=&quot;KonaLink2&quot; target=&quot;_new&quot; class=&quot;kLink&quot; style=&quot;text-decoration: underline ! important; position: static;&quot; href=&quot;http://www.articlesbase.com/marketing-tips-articles/why-marketing-and-offset-color-printing-is-essential-to-your-biz-427785.html?utm_source=newsletter&amp;amp;utm_medium=email&amp;amp;utm_campaign=updates#&quot;&gt;&lt;span style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;color:#009900;&quot; &gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;target &lt;/span&gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;market&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;. Take note of your clients’ profiles. If people have already availed from you, you can then use the postcards to make follow ups or send out greetings.&lt;br /&gt;&lt;br /&gt;Your hope is to develop loyal clients. You can do that by giving them the right service as well as making them feel important all the time.&lt;br /&gt;&lt;br /&gt; 4. Create a company web site. It will help you boost sales because more and more people are becoming adept with the cyberspace.&lt;br /&gt;&lt;br /&gt;5. You can also pay for spaces in magazines and newspapers for your press releases. Just make sure that your material is written by a professional.&lt;br /&gt;&lt;br /&gt;6. If you have the budget, it is also good to try out the broadcast medium. Create an ad that will be interesting even if the TV is on mute or the person who is watching it is fast forwarding through the commercial gaps.&lt;br /&gt;&lt;br /&gt;Aside from those on the list, you can also try radio, digital billboards, moving vehicles and a lot more. You really have a lot of option aside from getting the best offset color printing. The idea is to start your &lt;a id=&quot;KonaLink3&quot; target=&quot;_new&quot; class=&quot;kLink&quot; style=&quot;text-decoration: underline ! important; position: static;&quot; href=&quot;http://www.articlesbase.com/marketing-tips-articles/why-marketing-and-offset-color-printing-is-essential-to-your-biz-427785.html?utm_source=newsletter&amp;amp;utm_medium=email&amp;amp;utm_campaign=updates#&quot;&gt;&lt;span style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;color:#009900;&quot; &gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;marketing &lt;/span&gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;campaigns&lt;/span&gt;&lt;/span&gt;&lt;/a&gt; as soon as possible.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;The author is a very energetic person. She loves to play badminton and volleyball. She likes taking care of dogs. She is an outgoing person. She always wants to have fun in everything she does.&lt;br /&gt;Please visit our website &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.colorprintingwholesale.com/offset-color-printing.html&quot;&gt;Offset Color Printing&lt;/a&gt; for further information. For other inquiries and services please visit &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.colorprintingwholesale.com/&quot;&gt; Color Printing Services &lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/color+printing&quot; rel=&quot;tag&quot;&gt;color printing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/offset+printing&quot; rel=&quot;tag&quot;&gt;offset printing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/offset+color+printing&quot; rel=&quot;tag&quot;&gt;offset color printing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/offset+color&quot; rel=&quot;tag&quot;&gt;offset color&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/color+print&quot; rel=&quot;tag&quot;&gt;color print&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/05/why-marketing-and-offset-color-printing.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item><item><guid isPermaLink="false">tag:blogger.com,1999:blog-1197007075734181264.post-8412752277995209523</guid><pubDate>Wed, 28 May 2008 01:44:00 +0000</pubDate><atom:updated>2008-05-27T18:55:49.820-07:00</atom:updated><category domain="http://www.blogger.com/atom/ns#">Marketing Tips</category><title>How to Formulate Formidable Statements for Ads Done Through Offset Printing</title><description>&lt;strong&gt;Author:&lt;/strong&gt; &lt;a title=&quot;Rachelle Ann&quot; href=&quot;http://www.articlesbase.com/authors/rachelle-ann/55834.htm&quot;&gt;Rachelle Ann&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Have you ever written advertisement copies for your products? A bad copy will not look good even if you use offset printing for the materials that contain such.&lt;br /&gt;&lt;br /&gt; There are three parts of the body of your &lt;a id=&quot;KonaLink0&quot; target=&quot;_new&quot; class=&quot;kLink&quot; style=&quot;text-decoration: underline ! important; position: static;&quot; href=&quot;http://www.articlesbase.com/marketing-tips-articles/how-to-formulate-formidable-statements-for-ads-done-through-offset-printing-427779.html?utm_source=newsletter&amp;amp;utm_medium=email&amp;amp;utm_campaign=updates#&quot;&gt;&lt;span style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;color:#009900;&quot; &gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;ad &lt;/span&gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;copy&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;. These are the lead, the proving statements and closing lines.&lt;br /&gt;&lt;br /&gt;Among the three, the first and last part are the most easy to do. When you are doing your lead, you follow certain styles to come up with a catchy one.&lt;br /&gt; • You can ask questions.&lt;br /&gt; • You can cite a witty sample.&lt;br /&gt; • You can quote a famous line.&lt;br /&gt; • You can crack a joke.&lt;br /&gt;You will plant something with your lead and answer that on your closing line. The lead will help the client decide if they want to read the ad further. That means your ad is a success if its recipient get to the closing line part.&lt;br /&gt;&lt;br /&gt;And that is the pressure that lies on the proving statements. Your clients have gone that far. But they still have the option to put the ad down if they find it full of crap. So do not fall on this trap. Let your proving statements prove that you have good products. Let it make a mark and leave a positive impression enough for the client to read all through the closing line.&lt;br /&gt;&lt;br /&gt; Proving Statements&lt;br /&gt;It is given that your clients are holding your ad. That means that they are not really expecting that you will say anything bad about &lt;a id=&quot;KonaLink1&quot; target=&quot;_new&quot; class=&quot;kLink&quot; style=&quot;text-decoration: underline ! important; position: static;&quot; href=&quot;http://www.articlesbase.com/marketing-tips-articles/how-to-formulate-formidable-statements-for-ads-done-through-offset-printing-427779.html?utm_source=newsletter&amp;amp;utm_medium=email&amp;amp;utm_campaign=updates#&quot;&gt;&lt;span style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;color:#009900;&quot; &gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;your &lt;/span&gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;own &lt;/span&gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;business&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;. You won’t use offset printing for your materials if you will only ruin them by your words.&lt;br /&gt;&lt;br /&gt; So how do you strategize in making those statements?&lt;br /&gt;&lt;br /&gt; 1. You can cite testimonials.&lt;br /&gt;You can use those positive testimonials that your previous clients have told you or written you about. This will be more effective if a known person will testify as to how effective your product is or how good the people are in your company.&lt;br /&gt;&lt;br /&gt; Do not go overboard though. Do not invent the words for the sake of the ad. You still have to be true and sincere.&lt;br /&gt;&lt;br /&gt; 2. You can use endorsements.&lt;br /&gt; This will require an additional cost. But if you’ve got the right person to commend your products to your &lt;a id=&quot;KonaLink2&quot; target=&quot;_new&quot; class=&quot;kLink&quot; style=&quot;text-decoration: underline ! important; position: static;&quot; href=&quot;http://www.articlesbase.com/marketing-tips-articles/how-to-formulate-formidable-statements-for-ads-done-through-offset-printing-427779.html?utm_source=newsletter&amp;amp;utm_medium=email&amp;amp;utm_campaign=updates#&quot;&gt;&lt;span style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;color:#009900;&quot; &gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;target &lt;/span&gt;&lt;span class=&quot;kLink&quot; style=&quot;color: rgb(0, 153, 0) ! important; font-family: Verdana,Arial,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;&quot;&gt;market&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;, then by all means, do so. You can get a celebrity, a known individual and an expert in your field.&lt;br /&gt;&lt;br /&gt; 3. Be proud of your awards.&lt;br /&gt;Not all companies may have these. So if you have a lot, especially from credible award giving bodies that have something to do with the industry, then use such tool. This will play an important role in convincing your clients.&lt;br /&gt; 4. Business background&lt;br /&gt;Are you affiliated with any larger companies? Or maybe you have been in the business for so many years already. Or you may also be part of a group of renowned businesses. You can boast all those to the people who will be getting your ads.&lt;br /&gt;&lt;br /&gt;You have so many things to say. You just have to know how to say them right through your ads. Match those words with offset printing and your ads and your business will surely go a long, long way.&lt;br /&gt;&lt;br /&gt;&lt;div id=&quot;AuthorBox&quot;&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;&lt;strong&gt;About the Author:&lt;/strong&gt;&lt;br /&gt;&lt;/span&gt;&lt;p&gt;&lt;span style=&quot;font-size:85%;&quot;&gt;The author is a very energetic person. She loves to play badminton and volleyball. She likes taking care of dogs. She is an outgoing person. She always wants to have fun in everything she does.&lt;br /&gt;Please visit our website &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.colorprintingwholesale.com/Offset-Printing.html&quot;&gt;Offset Printing&lt;/a&gt; for further information. For other inquiries and services please visit &lt;a rel=&quot;nofollow&quot; href=&quot;http://www.colorprintingwholesale.com/&quot;&gt; Color Printing Services &lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;br /&gt;&lt;br /&gt;&lt;p&gt;&lt;i&gt;&lt;font size=&quot;1&quot;&gt;Technorati Tags:&lt;a href=&quot;http://www.technorati.com/tag/printing&quot; rel=&quot;tag&quot;&gt;printing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/print&quot; rel=&quot;tag&quot;&gt;print&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/offset&quot; rel=&quot;tag&quot;&gt;offset&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/offset+printing&quot; rel=&quot;tag&quot;&gt;offset printing&lt;/a&gt;, &lt;a href=&quot;http://www.technorati.com/tag/offset+prints&quot; rel=&quot;tag&quot;&gt;offset prints&lt;/a&gt;&lt;/font&gt;&lt;/i&gt;&lt;br&gt;&lt;font size=&quot;1&quot;&gt;Generated By &lt;a href=&quot;http://www.gospelrhys.co.uk/&quot; target=&quot;_blank&quot;&gt;Technorati Tag Generator&lt;/a&gt;&lt;/font&gt;</description><link>http://marketing-dens.blogspot.com/2008/05/how-to-formulate-formidable-statements_27.html</link><author>noreply@blogger.com (Unknown)</author><thr:total>0</thr:total></item></channel></rss>