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	<title>Marketing Strategy Thoughts</title>
	
	<link>http://www.websitemarketingplan.com/strategy</link>
	<description>from Bobette Kyle of Website Marketing Plan .com</description>
	<pubDate>Mon, 08 Feb 2010 13:42:42 +0000</pubDate>
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		<title>Are Big Super Bowl Ad Spends Logical?</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/kmEsGopjpsw/</link>
		<comments>http://www.websitemarketingplan.com/strategy/strategy/are-big-super-bowl-ad-spends-logical/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 13:42:42 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Marketing &#038; Management Articles]]></category>

		<category><![CDATA[Marketing Methods]]></category>

		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[PR & MarCom]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[Super Bowl Commercials, Advertising & Marketing]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[Super Bowl]]></category>

		<category><![CDATA[Super Bowl Ads]]></category>

		<category><![CDATA[Super Bowl Commercials]]></category>

		<category><![CDATA[Superbowl]]></category>

		<category><![CDATA[Superbowl Ads]]></category>

		<category><![CDATA[Superbowl advertising]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=464</guid>
		
			<content:encoded><![CDATA[According to CBS, in 2010 a 30-second Super Bowl ad spot cost $2.5-$3.0 million. To those of us whose sales are far lower, this seems wildly excessive. Why would companies continue to set aside mega-budgets for their commercials to be seen on Super Sunday? There is much exposure on game day, of...<br/>
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		<item>
		<title>Super Bowl 2010 Commercials: Consumer Goods, Orgs</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/eYOx4Cs9UvU/</link>
		<comments>http://www.websitemarketingplan.com/strategy/strategy/super-bowl-2010-commercials-consumer-goods-orgs/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 20:38:27 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Marketing Methods]]></category>

		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[Super Bowl Commercials, Advertising & Marketing]]></category>

		<category><![CDATA[Super Bowl Ads]]></category>

		<category><![CDATA[Super Bowl Commercials]]></category>

		<category><![CDATA[Superbowl advertising]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=454</guid>
		
			<content:encoded><![CDATA[I&#8217;m putting together a master list of Super Bowl XLVI ads, along with links to each advertiser&#8217;s Facebook and Twitter pages. Here&#8217;s what I have so far in the categories of consumer goods (non beverage&#8230;beer and soda has its own category&#8230;more to come) and league /...<br/>
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		<item>
		<title>Learning from Super Bowl Music &amp; Entertainment</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/8fJwSZbCTwM/</link>
		<comments>http://www.websitemarketingplan.com/strategy/marketing-plan-thoughts/super-bowl-entertain-music/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 20:29:32 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Marketing &#038; Management Articles]]></category>

		<category><![CDATA[Marketing Methods]]></category>

		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[Super Bowl Commercials, Advertising & Marketing]]></category>

		<category><![CDATA[Super Bowl]]></category>

		<category><![CDATA[Superbowl]]></category>

		<category><![CDATA[Superbowl marketing]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=451</guid>
		
			<content:encoded><![CDATA[Besides the game itself and the commercials, another big attraction surrounding the Super Bowl are the musical performances. Each year, big names perform during half time shows. (On an irrelevant note, The Who are the entertainment for XLIV. Has anyone else noticed the network &#8220;playing it...<br/>
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		<item>
		<title>Learning from Super Bowl Tourism Effect</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/yPnB6vOvU10/</link>
		<comments>http://www.websitemarketingplan.com/strategy/strategy/learning-from-super-bowl-tourism-effect/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 18:22:37 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Marketing &#038; Management Articles]]></category>

		<category><![CDATA[Marketing Methods]]></category>

		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[Super Bowl Commercials, Advertising & Marketing]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Super Bowl]]></category>

		<category><![CDATA[Superbowl]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=447</guid>
		
			<content:encoded><![CDATA[It is no coincidence that each year&#8217;s Super Bowl location is awarded years before anyone knows which teams will be playing. The influx of vacationers and fans is a windfall to the city. The tourism, restaurant, souvenir, and entertainment industries (to name a few) all benefit.
Your small...<br/>
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		<item>
		<title>Biz Lessons from Super Bowl Parties</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/_izQWwgH1Hg/</link>
		<comments>http://www.websitemarketingplan.com/strategy/strategy/biz-lessons-from-super-bowl-parties/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 16:22:17 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Marketing &#038; Management Articles]]></category>

		<category><![CDATA[Marketing Methods]]></category>

		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[Super Bowl Commercials, Advertising & Marketing]]></category>

		<category><![CDATA[Super Bowl Ads]]></category>

		<category><![CDATA[Superbowl]]></category>

		<category><![CDATA[Superbowl advertising]]></category>

		<category><![CDATA[Superbowl marketing]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=443</guid>
		
			<content:encoded><![CDATA[Do you-as a marketer or business manager-look at all the hub-bub surrounding the Super Bowl and wonder how you can get in on the action? There are ways that do not require a Super Bowl-commercial-sized budget. My latest article, Super Bowl Parties and Entertainment. How Your Business Can Benefit,...<br/>
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		<item>
		<title>Accepting Credit Card Payments Online</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/-f1nvgn-Gq8/</link>
		<comments>http://www.websitemarketingplan.com/strategy/strategy/accepting-credit-card-payments-online/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 04:49:31 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[Web Marketing]]></category>

		<category><![CDATA[eCommerce]]></category>

		<category><![CDATA[credit cards online]]></category>

		<category><![CDATA[payment processors]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=438</guid>
		
			<content:encoded><![CDATA[As the Internet becomes a part of daily living for more and more people so does making purchases&#8211;and using their credit cards&#8211;online. Consequently, if you marketing products or services from a Website, it is increasingly critical that you accept credit cards from that Website as...<br/>
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		<item>
		<title>The importance of prequalified Website visitors.</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/Gwc6cchDqt0/</link>
		<comments>http://www.websitemarketingplan.com/strategy/strategy/the-importance-of-prequalified-website-visitors/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 22:58:47 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Daysteps]]></category>

		<category><![CDATA[Marketing Methods]]></category>

		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[PR & MarCom]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[Web Marketing]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[day planner]]></category>

		<category><![CDATA[Internet marketing]]></category>

		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=433</guid>
		
			<content:encoded><![CDATA[It&#8217;s quite entertaining to track the number of Website visitors and celebrate increases in traffic. While number of visits and page views are important, they aren&#8217;t the end objectives. Ultimately, you want those visitors to answer your call to action, whether that be purchase,...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingStrategyThoughts/~4/Gwc6cchDqt0" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Pricing Discounts and Profit</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/79AAyDxAcGY/</link>
		<comments>http://www.websitemarketingplan.com/strategy/strategy/pricing-discounts-and-profit/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 23:04:53 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Marketing &#038; Management Articles]]></category>

		<category><![CDATA[Marketing Methods]]></category>

		<category><![CDATA[Marketing Planning]]></category>

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		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[Web Marketing]]></category>

		<category><![CDATA[discounts]]></category>

		<category><![CDATA[Internet marketing]]></category>

		<category><![CDATA[Marketing Plan]]></category>

		<category><![CDATA[pricing]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=430</guid>
		
			<content:encoded><![CDATA[As small business owners, managers, and marketers one of the issues we must confront each holiday season is whether or not to give price discounts as part of your planned marketing programs. The uncertainty can seem enormous. How much should the discount be? When should you run it? In what...<br/>
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		<item>
		<title>2010 Planner for Women (Coupon)</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/3k87kNfykYk/</link>
		<comments>http://www.websitemarketingplan.com/strategy/small-business/2010-planner-for-women-coupon/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 20:57:41 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Daysteps]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[2010 planner]]></category>

		<category><![CDATA[2010 planner for women]]></category>

		<category><![CDATA[day planner]]></category>

		<category><![CDATA[life balance]]></category>

		<category><![CDATA[work life balance]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=424</guid>
		
			<content:encoded><![CDATA[You&#8217;ve probably guessed by now I&#8217;m especially excited about a current project, Daysteps LLC. Our mission is to help you live a more balanced, peaceful, and successful life. AND my readers are eligible for a discount on our first product, a 2010 Planner for Women. The Daysteps Personal...<br/>
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		<item>
		<title>Know the Customer, BE the Customer (The Daysteps Story)</title>
		<link>http://feedproxy.google.com/~r/MarketingStrategyThoughts/~3/aiBadwiWMhU/</link>
		<comments>http://www.websitemarketingplan.com/strategy/strategy/know-the-customer-be-the-customer-the-daysteps-story/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 22:20:11 +0000</pubDate>
		<dc:creator>Bobette Kyle</dc:creator>
		
		<category><![CDATA[Daysteps]]></category>

		<category><![CDATA[Marketing Strategy]]></category>

		<category><![CDATA[Small Business]]></category>

		<category><![CDATA[customers]]></category>

		<category><![CDATA[life balance]]></category>

		<category><![CDATA[Marketing Planning]]></category>

		<category><![CDATA[target customers]]></category>

		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.websitemarketingplan.com/strategy/?p=401</guid>
		
			<content:encoded><![CDATA[If you have been following along on the Daysteps blog, you know my current project is a planner developed for women to achieve balance, inspiration, and fulfillment in their lives. I have to admit it was a great challenge because it&#8217;s for people with very different priorities and viewpoints...<br/>
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