WFU Marketing Summit 2012

YouTube Channel and Video Bloopers!

eric — Tue, 21 Feb 2012 05:32:56 +0000

This year we’ve introduced a brand new dimension to MarketingSummitLive; take a look at our YouTube channel for a plethora of footage from our on-the-scene Student Video Group.

Relive some of the more candid Marketing Summit moments from the weekend, and catch anything you may have missed by subscribing to our YouTube channel at https://www.youtube.com/user/MarketingSummit2012/featured

See you there!

Information for Next Year’s Competition!

eric — Tue, 21 Feb 2012 05:23:20 +0000

The 22nd Annual WFU Marketing Summit Competition has come to a close, and it was the biggest Marketing Summit yet! A record $106,000 in cash prizes were awarded to six highly talented marketing teams, and one particularly impressive individual for the John A. Scarritt MVP Award. Thank you to all of the teams that participated; we at Wake Forest are honored to have been able to host such a distinguished group of MBA candidates from many of the top business schools in the world.

For those of you who just can’t wait and are interested in applying for next year’s competition, we will begin accepting applications in Fall 2012, around October and November. As we get closer to that date, be sure to check http://business.wfu.edu/marketingsummit regularly for registration details to prepare for another exciting Marketing Summit next February! Customarily the application process consists of answering a practice case, submitting the resumes of your Marketing Summit team, and submitting a team video introducing your school’s team.

Thanks for helping us to make this year’s Marketing Summit one of the biggest and best yet, and we look forward to seeing you again next year!

Winning Teams – Photos

Webmaster — Sun, 19 Feb 2012 19:11:38 +0000

Representatives from BB&T and Hanes present the awards to the top three undergraduate and MBA case teams. The top undergraduate team from University of Pennsylvania took home $10,000 and the team from University Chicago won the $75,000 prize. Additionally, the MBA team from BYU was voted fan favorite and Christina Maria DesVaux from Chicago Booth was the first recipient of the new MVP award.

Be sure to check out our blog post announcing the winners.

Gala – Photos

Webmaster — Sun, 19 Feb 2012 18:16:59 +0000

Teams, executives, faculty and VIPs were welcomed to the Millennium Center in downtown Winston Salem, NC for the conclusion of the 22nd annual Wake Forest Schools of Business Marketing Summit. The night included awards, laughs and lots of dancing.

Winners Announced

Webmaster — Sun, 19 Feb 2012 03:29:22 +0000

This year’s $75,000 top prize goes to The University of Chicago for winning the graduate level case study at the 2012 Marketing Summit.

The team secured the victory after 36 hours of preparation and an intense competition against seven other teams to address a problem posed by Hanesbrands.

The University of California, Los Angeles finished second, followed by the MBA team from the University of Pennsylvania.

In the undergraduate competition, the University of Pennsylvania won the first-place prize for their marketing plan. For undergraduates, University of Maryland placed second, followed by Wake Forest University.

Christina Marie Desvaux from University of Chicago has won the first-annual Scarritt MVP award.

Finally, in our “Fan Favorite” competition, the MBA team from Brigham Young University has won with 27% of the vote.

Now is the time to celebrate!

View our Winning Teams Photo Gallery and our Gala Photo Gallery.

Keynote Speech (Video)

Webmaster — Sat, 18 Feb 2012 23:24:41 +0000

Hanesbrands CEO Richard Noll talks about megatrends and globalization.

2012 Marketing Summit Lecture with Richard Noll from WFU Schools of Business on Vimeo.