tag:blogger.com,1999:blog-36164718Thu, 07 May 2026 06:56:01 +0000New Technologymarketing technologyContextual advertisingword of mouthTechnology Marketingsocial networkingmobileuser generated contentOutdoor mediaThat's interestingRelevanceInteractiveOnline MarketsTechnologylocation based marketingSearchtrust networksBehavioural targetingViralPrivacyRFIDconvergencefragmentationTVDigitalReview of Marketing Technology, Technological Trends in Marketing and the changes in the media world. What will the effects on consumers, media owners and advertising be ?http://onehandshake.blogspot.com/noreply@blogger.com (Trevor Attridge)Blogger174125tag:blogger.com,1999:blog-36164718.post-3447589211718253600Fri, 14 Oct 2016 11:51:00 +00002016-10-14T12:51:38.073+01:00 Technology for Marketing (TFM) is no DMExco in scale or breadth of coverage from a media technology landscape. Where DM is oriented towards the new media world with organisations such as Facebook and Google in attendance, impressive auditoriums with presentations from digital prophet and vertically challenged Australian Shingy, TFM positions itself in the more traditional world of performance http://onehandshake.blogspot.com/2016/10/technology-for-marketing.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-8728952766287403407Fri, 13 Mar 2015 20:21:00 +00002015-03-13T20:21:50.152+00:00Over the next 18 months we are again set to see some significant changes in marketing and how advertisers engage with the consumer. The impact and opportunities wearable technology’s such as Fitbit and Jaw bone present and conversely the potential risks associated with these types of tracking and data collection along with changes to laws around how this data can be used means we are set for a http://onehandshake.blogspot.com/2015/03/the-perpetually-connected-consumer.htmlnoreply@blogger.com (Trevor Attridge)4tag:blogger.com,1999:blog-36164718.post-1978183344179503735Fri, 04 Apr 2014 15:40:00 +00002014-04-04T16:40:14.483+01:00Over the past 12 months there has been considerable amount of press around cookies and tracking of users with the likes of Microsoft and Mozilla blocking unrelated 3rd parties from tracking users as they browse and tools&nbsp;blocking altogether.&nbsp; While there needs to be a move away from the wild west that went before us (which will ultimately benefit the consumer and advertisers alike) http://onehandshake.blogspot.com/2014/04/the-cookie-conundrum.htmlnoreply@blogger.com (Trevor Attridge)1tag:blogger.com,1999:blog-36164718.post-5050203903711064574Fri, 28 Mar 2014 13:36:00 +00002014-03-28T13:37:20.139+00:00<!--[if gte mso 9]> <![endif]--> <!--[if gte mso 9]> Normal 0 false false false EN-GB X-NONE X-NONE <![endif]--><!--[if gte mso 9]> http://onehandshake.blogspot.com/2014/03/simplicity.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-4244618255171590592Thu, 20 Jun 2013 11:31:00 +00002013-06-21T19:45:13.195+01:00 Microsoft’s new home gaming console – the X-Box One again pushes the boundaries of gaming entertainment combined with the all-important Kinect motion sensor. Since launch, the Kinect has been hacked to self-drive a mini car to powering a real time light sabre; use cases beyond anything MSFT had imagined when they conceived the device Now with new enhanced compute power and an upgraded Kinect http://onehandshake.blogspot.com/2013/06/engagement-are-you-paying-attention.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-2147486417599649463Tue, 16 Apr 2013 11:03:00 +00002013-04-16T12:03:20.292+01:00 Just this week we spent a great couple of days in Chicago at the Pass Business Analytics conference, presenting our thoughts and technology around digital attribution.&nbsp; &nbsp; In the space of 'Big Data' scale does have its advantages – especially in modelling with the ability to keep those "outliers" in the data set, however there are key principles that still apply when working with 'http://onehandshake.blogspot.com/2013/04/big-data-keeping-it-real.htmlnoreply@blogger.com (Trevor Attridge)2tag:blogger.com,1999:blog-36164718.post-228138103729101127Mon, 25 Mar 2013 11:37:00 +00002013-03-25T11:46:24.675+00:00What we share and reveal about ourselves, either consciously through social media or through our browsing habits all contributes to our digital fingerprint – a fingerprint that is then used to categorise us into ‘buckets’ for targeting of marketing activity. &nbsp; How this fingerprint is constructed is always under scrutiny – with a balance of user privacy and the needs of the publisher to http://onehandshake.blogspot.com/2013/03/thunderstorms-and-curly-fries-youre.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-5634250434081425065Tue, 12 Mar 2013 12:56:00 +00002013-03-25T17:29:38.228+00:00Kinetic from Microsoft raised the bar in gesture control, but a new invention from Canadian startup Thalmic Labs is set to raise the roof, drone or any other device that is connected &nbsp;to this new gesture control system. Looking like a large sweat band it detects the electrical activity from muscles as they contract and relax.&nbsp;&nbsp; These signals are transmitted wirelessly to http://onehandshake.blogspot.com/2013/03/kinetic-from-microsoft-raised-bar.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-2340045510731126056Tue, 02 Oct 2012 10:21:00 +00002012-10-13T09:15:10.840+01:00 This week sees the first Mobile Marketing Live conference in London’s Angel district.&nbsp; Spread over two days a combination of seminars and the standard exhibition space it’s a chance to reacquaint yourself with this ubiquitous platform, that in reality is overlooked in terms of both marketing spend and also as part of the engagement with your customers. Some information “snacks” from my http://onehandshake.blogspot.com/2012/10/mobile-marketing-live-snacks.htmlnoreply@blogger.com (Trevor Attridge)2tag:blogger.com,1999:blog-36164718.post-619035481956992770Thu, 28 Jun 2012 13:34:00 +00002012-06-28T14:34:15.225+01:00New marketing campaign from Microsoft to promote Bing encourages users to enter a search term 'Bing is for doing' and then an activity they would like to try 'more than anything in the world'. &nbsp; The campaign originally launched on Facebook then 'brings to life' some of these ideas, currently Ines from London climbing up a very big tree in the Amazon - good for Ines, could not think of http://onehandshake.blogspot.com/2012/06/bing-is.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-8650249486745164289Wed, 13 Jun 2012 08:58:00 +00002012-06-13T09:58:39.644+01:00mobileJapan leads the pack with mobile internet usage,&nbsp;Android&nbsp;continues to grow and dominate For data and information covering key markets between 2011 - 2012&nbsp;go to&nbsp;Ourmobile planet which contains research commissioned by Google covering areas such as mobile usage,&nbsp;behaviour and&nbsp;technology across 40 countries.http://onehandshake.blogspot.com/2012/06/empire-of-mobile-internet.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-7530093270547511944Wed, 06 Jun 2012 14:10:00 +00002012-06-06T15:10:51.311+01:00Two fun ideas to engage with people, when they are at their (ahem) most focused.&nbsp; "Toylet" from Sega "Guitar Pee" - Jimmy Hendrix, without the hands....&nbsp;http://onehandshake.blogspot.com/2012/06/dwell-time.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-4165991850023590501Sun, 03 Jun 2012 09:59:00 +00002012-06-03T21:58:13.635+01:00New Technology Trying to&nbsp;gauge peoples level of interest, attention and overall&nbsp;engagement with content (be it programming or advertising) &nbsp;has traditionally been the realm of surveys and panels. Answering surveys can be notoriously biased with the respondent either answering how they 'think' they should answer&nbsp;questions, being influenced by the questions themselves or other&nbsp;factorshttp://onehandshake.blogspot.com/2012/06/are-you-paying-attention.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-4993446424547170792Sun, 03 Jun 2012 08:41:00 +00002012-06-03T21:58:41.836+01:00Online MarketsI'm&nbsp;surprised&nbsp;it's taken this long, but digital revenue from music has finally overtaken traditional CD sales for the first time (UK) Of even more significance is revenue from music subscription services such as Spotify were higher than CD sales alone - highlighting the steep decline in our preference for physical media and the need for the continued embrace of differing licensing http://onehandshake.blogspot.com/2012/06/music-to-your-ears-if-your-tim-cook.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-7102798124225447335Wed, 23 May 2012 08:56:00 +00002012-06-03T21:59:13.188+01:00New TechnologyThat's interesting Hand Signals The continued drive for alternative methods of controlling devices gives rise to this neat looking unit from Leap Motion. It differs itself from other motion gesture peripherals such as Kinetic by being more sensitive to movements, lending itself to more intricate interactions more suited to design and modelling applications. more :&nbsp;http://www.leapmotion.com/http://onehandshake.blogspot.com/2012/05/hand-signals-continued-drive-for.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-2634987149457073118Fri, 06 Apr 2012 20:57:00 +00002012-04-06T22:08:18.360+01:00InteractiveOutdoor mediaRecent Ad campaign from Mercedes promoting their latest van passers by are encouraged to point their car keys at the electronic billboard. Activating your keys opens the vans doors, with different people exiting from the vehicle.A great example of using technology to change a non interactive medium into a engaging interactive creative.http://onehandshake.blogspot.com/2012/04/interactive.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-5917603042290653866Tue, 03 Apr 2012 20:22:00 +00002012-04-04T09:19:23.334+01:00DigitalPenny for your thoughts Launched last week Google consumer surveys allows publishers to create micro survey's on their sites which act as a "survey wall" to premium content. Users completing the survey are allowed access to the premium content, with a payment kickback to the publisher. This is a neat idea, especially when you consider the monetization of content has been fraught with challenges. http://onehandshake.blogspot.com/2012/04/survey-walls.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-5635824910167519410Sat, 17 Mar 2012 20:05:00 +00002012-03-17T20:29:20.168+00:00location based marketingmobile Angry birds - taking more than just your time.....marketingBattery life on smart phones is notoriously short, but when you consider there is more processing power in these devices than the computers that planted Neil Armstrong on the moon, or early Cray supercomputers which weighed in at over 5 tons, then it’s a small price to pay for such processing speed.technologyHowever it does not detract http://onehandshake.blogspot.com/2012/03/angry-birds-taking-more-than-just-your.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-3107762951175133710Sun, 15 Jan 2012 11:02:00 +00002012-01-21T22:06:51.212+00:00InteractiveThat's interestingPublic technology, such as table top interactive screens offer a great way to collaborate, work in groups and access information in an intuitive fashion.Personalising content to these devices is difficult, either requiring users to login via screen input or the use of proximity based ID which the users carry on their person. Other methods such as face recognition have been used in the past - http://onehandshake.blogspot.com/2012/01/new-shoes.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-5358080523057695949Sat, 05 Nov 2011 20:25:00 +00002011-11-08T15:08:55.848+00:00New TechnologyThat's interestingAs devices continue to shrink in size the challenge of controlling and inputting information is becoming more of an issue.With Apple’s introduction of Siri and Googles continued efforts in voice recognition pointing to an appreciation that the traditional keypads days are numbered. Chris Harrison, the man who brought you "skinput" - a technology that allows you to tap parts of your body to http://onehandshake.blogspot.com/2011/11/touchscreen-goes-virtual.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-7001654910410507837Tue, 25 Oct 2011 21:57:00 +00002011-10-26T23:18:47.899+01:00Online Marketssocial networkingInteresting insights from Bit.ly - the URL shortening company. The question : Do links posted on Facebook last longer than they do on twitter? To do this Bit.y performed analysis of over 1,000 URL links to determine their half life - " the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak " - in effect, it's shelf life.The analysis http://onehandshake.blogspot.com/2011/10/earth-quakes-vs-kittens.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-6537504166120344744Fri, 05 Aug 2011 21:33:00 +00002011-08-09T09:28:31.232+01:00Online Markets Timing is everything, especially when deciding when to purchase a product or service. Currently today there are many price comparison sites that will offer to find you the best 'deal' - using techniques to aggregate offers and price information into one place. Other websites show you historical data on product and category price, but wouldn't it be great if you could also understand the best "http://onehandshake.blogspot.com/2011/08/timing-is-everything.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-6526622629578849074Sun, 26 Jun 2011 20:41:00 +00002011-06-26T22:15:31.184+01:00Outdoor mediamarketingHow do you penetrate a new market, one that has established brands and organisations who have years of local knowledge, a market that has limited opportunity for real estate expansion.The answer is easy - virtual stores, in physical locations.Positioning screens in subway stations across Korea Tesco customers use their mobile phones to scan QR codes of products to be delivered later to http://onehandshake.blogspot.com/2011/06/tesco-express-train.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-6982107600894700932Mon, 06 Jun 2011 20:35:00 +00002011-06-07T09:49:47.163+01:00Viralword of mouth A neat example of highjacking facebook to not only provide the content, but also the vehicle to spread your brand message.e http://onehandshake.blogspot.com/2011/06/its-all-about-me.htmlnoreply@blogger.com (Trevor Attridge)0tag:blogger.com,1999:blog-36164718.post-7239825348779766302Fri, 13 May 2011 19:58:00 +00002011-05-13T21:53:05.388+01:00Outdoor mediaSimply walking through a busy city centre in London or New York and you cannot help but notice the amount of advertising. Billboards, neon signs, the sides of buses, stairs - you name it, if it can take an advert - it will be sold for that very purpose. It's a fact - space is a premium and even more so in central places such as Times Square or Piccadilly Circus, so what opportunities exist in http://onehandshake.blogspot.com/2011/05/every-square-inch.htmlnoreply@blogger.com (Trevor Attridge)0