It will probably stay on hold while the rest of the redesign is completed.

Other posts such as the video series will continue as planned.

Overall, it was a slow news week. It doesn’t happen often. Hope you enjoyed it.

Subscribe to get free updates via RSS

AFFILIATE
14 Ways to Recruit 12 Types of Affiliates [getelastic.com]
Take the 2012 AffStat Affiliate Marketing Survey [affiliatetip.com]
Up Next: Affiliate Summit Central & ShareASale ThinkTank [webmasterradio.fm]

ANALYTICS
Better Insights with Flow Visualization Enhancements [blogspot.com]
Why HTTPS sites don’t send traffic (says Google Analytics) [webanalyticsworld.net]
How To Become a Google Analytics Certified Partner [youtube.com]

BLOGGING
Get More Comments: Write Unfinished Blog Posts [problogger.net]

DOMAINS
Diversifying your Domain Name Portfolio [webmasterradio.fm]

E-COMMERCE
10 Principles of Effective Pricing Pages [conversionxl.com]
9 Things to Know About Influencing Purchasing Decisions [conversionxl.com]
Social Buttons in E-commerce at Top Retailers [searchenginewatch.com]

EMAIL
Email census: only 3% of companies optimise for priority inbox [econsultancy.com]

LOCAL
Google Places Ranking Factors – The PhD Version [searchengineland.com]

MOBILE
m.CRO: Conversion Optimization on Mobile Sites [clickz.com]

PPC
Project Management Software for Managing PPC Accounts [certifiedknowledge.org]
New Features on Google and MSN [webmasterradio.fm]

PPC :: ADWORDS
Diagnose Ads Faster With New Status Insights Icon [blogspot.com]
Introduction to the Google Display Network [youtube.com]

SEO
The Latest & Greatest On SEO Pagination [searchengineland.com]
New Features on Google and MSN [webmasterradio.fm]

SEO :: GOOGLE
Upcoming changes in Google’s HTTP Referrer [blogspot.com]
How Sitelinks Are Quietly Costing You Conversions [seomoz.org]
Crawl Errors: How To Get Detailed Data From the API [searchengineland.com]
The Future of SEO: How To Conquer Panda [youtube.com]

SOCIAL MEDIA
Capturing The Value Of Social Media Using Google Analytics [analytics.blogspot.com]
Inside the New Google Analytics Social Reports [searchenginewatch.com]
How Google+ Ripples Provides Social Sharing Insights [socialmediaexaminer.com]
8 Ways to Drive Traffic to Your Site With Google+ [socialmediaexaminer.com]
9 Social Media Marketing Tips From the Pros [socialmediaexaminer.com]

SOCIAL MEDIA :: FACEBOOK
Facebook Timeline for Pages Tutorial – Getting Started [youtube.com]
Facebook Landing Page (on TIMELINE) [youtube.com]

VIDEO & MEDIA
How to Rank on the First Page of Google Through Videos [quicksprout.com]
3 Ways to Take Advantage of the YouTube Algorithm Change [lunametrics.com]
11 Pro Tips for Unmissable Talking Head Videos [problogger.net]
Three Easy Video Formats for First-time Vloggers [problogger.net]
The Vlogger Interviews: Ryan Abe of ForSkitsAndGiggles [socialmediatoday.com]
The 3-Step Formula to Launch a Web Show [therisetothetop.com]

WEB DESIGN
Measure Your Site’s Performance With Improved Site Speed Reports [blogspot.com]

ENTREPRENEUR
Founder Institute: The Agony And Ecstasy Of Entrepreneurship [mixergy.com]
Lessons Learned By A Solo Entrepreneur [mixergy.com]

EVENTS
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 16-17 Hero Conf (PPC) (Indianapolis, IN)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
Apr. 22-25 – Search Insider Summit (Captiva Island, FL)
Apr. 25-28 – Email Insider Summit (Captiva Island, FL)
May 4-6 – SOBCon (Chicago, IL)
May 15-16 – Affiliate Summit Central (Austin, TX)
see all event listings: Internet Marketing Conferences 2012

BOOKS
The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin
more Internet Marketing books: Best Sellers | New Releases

BEHIND-THE-SCENES
Features applied this week:

• Scanned the blogosphere.
• Selected "action" items.
• Ignored fluffy linkbait.
• Grouped into categories.
• Filtered duplicate items
• Shortened some titles.
• Sorted items by must-see.
• Added icons to all items.

GUIDE TO SYMBOLS
Actual News
Audio Content
Video Content
Excel Related
Adobe .PDF
Checklist / Guide
Graph / Statistics
Ideas / Examples
Technical / Code
Tips / General
The Basics
Questioning
Inflammatory
Official Google
Official Microsoft
Amazon (books)
Affiliate Links

GET THIS NEXT WEEK

Did this help you find valuable information you would have missed otherwise?

Subscribe to get free updates via RSS

Check to make sure none of your conference registrations are sneaking up on you!

Discount Deadlines are the ending dates for various "Early Bird" packages.

Discount Amounts are "marginal discounts" — what you’d lose if you book a day later.

Eventually this information will find it’s way into the Weekly Wrapup posts.

This is the way I process everything that flies by during the week.

If you’re an experienced marketer, you probably read or know much of this stuff, at least in some areas. Perhaps the categories and icons can help you zoom in on things you missed.

If you’re a new marketer, or someone outside marketing who is eager to learn, this is a great place to "level up" quickly. Only the best resources are included, so you can’t go wrong.

Either way, this is one of the best places to find audio podcasts and video content. Tired of the music on your morning commute? Load up some podcasts and learn something new.

Subscribe to get free updates via RSS

OUR POSTS:
How-To Use Google Analytics: Videos & Podcasts [marketingterms.com]

ADVERTISING
The Future of Retargeting, Remarketing and Remessaging [marketingland.com]
Retargeting Case Study: Should You Use Frequency Caps? [getelastic.com]

AFFILIATE
FTC Orders Stronger Policing of Affiliates [shoemoney.com]
Most Popular WordPress Themes for Affiliate Marketers [affiliatetip.com]
The Technology You Need to Succeed [webmasterradio.fm]
Affiliate Summit Webinar: Affiliate Marketing 101 [youtube.com]
Webinar: When Pinterest Met Affiliate Marketing [youtube.com]

ANALYTICS
Live Google Analytics Webinar March 21 [blogspot.com]
Summary of Proposed EU Data Protection Regulation [webanalyticsworld.net]
Tracking Pinterest with Event Tracking [lunametrics.com]
Google Analytics: Episode #24 – Web Analytics TV [youtube.com]

BLOGGING
How to Get Bloggers to Reply to Your Comments [quicksprout.com]
Guide to Publishing Your eBook on Amazon’s Kindle [copyblogger.com]
10 Types of Killer Filler Content for Your Blog [problogger.net]
3 Myths of Guest Writing for Big Websites [copyblogger.com]
17 Foolish Mistakes to Avoid as a Guest Blogger [hubspot.com]
How Chris Brogan Built His Content Platform [copyblogger.com]
5 Awesome Content Ideas for Boring Niches [seomoz.org]

DOMAIN NAMES
254 Have Applied for a Top Level Domain [marketingvox.com]
Study suggests 44% of brands will apply for ‘dot brand’ domains [econsultancy.com]
Surveying the Domain Industry [webmasterradio.fm]

E-COMMERCE
Conversion Assists: How to Use Your Site’s Most Influential Pages [hubspot.com]
6 Interview Questions For Conversion Optimization Hires [searchengineland.com]

E-COMMERCE
A Marketer’s Guide to Accumulating Awesome Online Reviews [hubspot.com]
7 Places You Need to Publish Content (Beyond Your Blog) [hubspot.com]
How to Reduce Ecommerce Shipping Costs [practicalecommerce.com]
Credit Card Processing: Red Flags, Part 2 [practicalecommerce.com]
Interview with Paul Skelton from Internet Retailing Expo [sitevisibility.co.uk]

LOCAL
Understand and Rock the Google Venice Update [seomoz.org]
Creating Local Search Strategies [sitevisibility.co.uk]

MOBILE
Dayparting by Device: Best Times to Reach New iPad Users [rimmkaufman.com]

PPC
3 Reasons You Should be Using Broad Match Keywords [lunametrics.com]
9 Dangers of Unmanaged Paid Search Campaigns [searchenginejournal.com]

PPC :: ADWORDS
Announcing AdWords Campaign Limits Increase [blogspot.com]
Google: Making our ads better for everyone [blogspot.com]
AdWords Editor Shortcuts: Cheat Sheet [ppchero.com]

PPC :: ADCENTER
Coming: Unique URLs for Each Keyword Match Type [microsoftadvertising.com]

SEO
Google’s Working On An "Over-Optimization" Penalty [searchengineland.com]
SEO Buyer’s Guide: Components of a Work Agreement [searchenginewatch.com]
How to Train an SEO in 5 Days [searchenginewatch.com]
10 Tips for Pinterest Search Engine Optimization [clickz.com]
Tips For Growing Keyword Seeds With Excel Formulas [searchengineland.com]
How To Get The IT Team On Your Side [searchengineland.com]
10 Keys to Ranking During Breaking News Events [searchenginewatch.com]
A Visual Guide to Rich Snippets [seomoz.org]
Report: Organic Search Significantly Undervalued [searchengineland.com]
WSJ Says Big Google Search Changes Coming? [searchengineland.com]
How Garbage Ranks in the SERPs: a Case Study [seomoz.org]
Google Search Quality; Linkbuilding Value of Redirects… [webmasterradio.fm]
The Evolution of Search: Interview with Danny Sullivan [sitevisibility.co.uk]
Meaningful SEO Metrics: Track & Measure Your Way to Success [youtube.com]
How Google’s "Search Suggest" (Instant) Works [seomoz.org]
Pagination and SEO [youtube.com]

SEO :: GOOGLE
Crawl Errors: The Next Generation [googlewebmastercentral.blogspot.com]
GWT Revamps Crawl Errors, But Is It For The Better? [searchengineland.com]
Recovering (Not Provided) Keyword Data [searchenginewatch.com]
Implementing Pagination Attributes Correctly For Google [searchengineland.com]
Video of a Google Search Quality Meeting [searchengineland.com]

SEO :: LINK BUILDING
How To Use Memes to Build EASY Backlinks & Traffic [seomoz.org]
17 More Unconventional Link Building Strategies [searchenginejournal.com]
Link Building Tools We Use at Distilled [seomoz.org]
Link Building Strategies for 2012 and Beyond with Arnie Kuenn [youtube.com]

SOCIAL MEDIA
8 Tips for Training Social Media Marketers [socialmediaexaminer.com]
Why Major Marketers Are Moving to Google+ [socialmediaexaminer.com]
Twitter acquires Posterous: the experts’ view [econsultancy.com]
Are Social Advertisements a Game Changer [socialmediaexplorer.com]
Don’t Let Shiny New Objects Distract You [marketingland.com]
Google+ a Party No One Came to, Says Ex-Google Engineer [clickz.com]
Former Googler Opens Up About Google +, Privacy [webmasterradio.fm]
Audio Archive: Does Pinterest Have a Future? [socialmediatoday.com]

SOCIAL MEDIA :: FACEBOOK
Marketer’s Guide to the New Facebook Pages [quicksprout.com]
Optimize Organic Facebook Posts for Page Post Ads [acquisio.com]
9 Examples of Brands Using Facebook’s New Page Design [hubspot.com]
12 Platforms to Set Up Shop on your Facebook Page [socialmediatoday.com]

VIDEO & MEDIA
Top YouTube Earners Earning Over 100K in Ad Revenue [youtube.com]

WEB DESIGN
12-Point Checklist for Your Next Website Redesign and Migration [clickz.com]
Symptoms Of An Epidemic: Web Design Trends [smashingmagazine.com]

PRODUCTIVITY
The Must Have Project Management Tool – Trello [seomoz.org]
Impressions of the New Basecamp [jheflindesign.com]

CAREER
The Power of Habits: Are They Destroying Your Business? [webmasterradio.fm]
How do I switch careers to a more creative field? [youtube.com]

ENTREPRENEUR
What You Need To Know About Profitable Podcasting [mixergy.com]
Tips and Tricks to Shoot Amazing Videos with Your iPhone [therisetothetop.com]
InsuranceAgents: seemingly-overnight reached $12 million sales [mixergy.com]

EVENTS
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
Apr. 22-25 – Search Insider Summit (Captiva Island, FL)
Apr. 25-28 – Email Insider Summit (Captiva Island, FL)
May 4-6 – SOBCon (Chicago, IL)
May 15-16 – Affiliate Summit Central (Austin, TX)
see all event listings: Internet Marketing Conferences 2012

BOOKS
Optimize (Integrating SEO, Social Media and Content Marketing) by Lee Odden
Social Media Marketing: An Hour a Day by Dave Evans
Content Strategy at Work by Margot Bloomstein
more Internet Marketing books: Best Sellers | New Releases

BEHIND-THE-SCENES
Features applied this week:

• Scanned the blogosphere.
• Selected "action" items.
• Ignored fluffy linkbait.
• Grouped into categories.
• Filtered duplicate items
• Shortened some titles.
• Sorted items by must-see.
• Added icons to all items.

GUIDE TO SYMBOLS
Actual News
Audio Content
Video Content
Excel Related
Adobe .PDF
Checklist / Guide
Graph / Statistics
Ideas / Examples
Technical / Code
Tips / General
The Basics
Questioning
Inflammatory
Official Google
Official Microsoft
Amazon (books)
Affiliate Links

GET THIS NEXT WEEK

Did this help you find valuable information you would have missed otherwise?

Subscribe to get free updates via RSS

Removing the clutter so you can focus on what actually matters, and act on it.

ADVERTISING
How to Choose a Retargeting Vendor [getelastic.com]

AFFILIATE
Why Every Affiliate Needs To Use Sub-Campaign Tracking Codes [marketingland.com]
How to Leverage Groupon’s Affiliate Model to Grow Your Business [quicksprout.com]
Inside the Affiliate Marketing Answer Book [webmasterradio.fm]

ANALYTICS
Share your custom reports, advanced segments and dashboards [blogspot.com]
Product Update: Better insights with Multi-Channel Funnels [blogspot.com]
Maximizing Google Analytics Insight for SEO with Custom Reports [seobook.com]
5 Things We Love About The Newest Google Analytics Interface [lunametrics.com]
Advanced Google Analytics: Interview with Dara Fitzgerald [sitevisibility.co.uk]

BLOGGING
12 Things That Will Kill Your Blog Post Every Time [seomoz.org]
9 Questions You MUST Ask Before Hiring a Freelance Blogger [hubspot.com]
Mastering Blogger Outreach: Tips & Tools to Find the Right Contact Info [blueglass.com]

CONTENT MARKETING
17 Tips For Choosing a B2B Content Marketing Agency [econsultancy.com]
5 Reasons Your Content Marketing Must Address Price [socialmediaexaminer.com]
Top 50 Brands in Content Marketing [clickz.com]

CONVERSION
Web Testing and Moving Beyond the Landing Page (infographic) [econsultancy.com]

DOMAIN NAMES
State of the Domain Industry for 2011/2012 [webmasterradio.fm]

E-COMMERCE
Configuring an E-com Site for International Orders; 8 Tips [practicalecommerce.com]
SmartSourcing: Identifying and Selecting Products That Sell! [webmasterradio.fm]

EMAIL
Optimizing Your Online Email Sign-Up [clickz.com]
Best Email Practices and Why Companies Don’t Adopt Them [marketingvox.com]
The Basics: Numbers That Matter In Email Marketing [marketingland.com]

PPC
PPC News, Tips & Tools From SMX West [searchengineland.com]
PPC Ad Optimization: 6 Top Elements to Test [searchenginewatch.com]
PPC Trends to Watch [webmasterradio.fm]

PPC :: ADWORDS
Introducing the Learn with Google Webinar Program [adwords.blogspot.com]
Opportunities Tab Now Shows Potential Sitelinks Clicks [adwords.blogspot.com]
The Definitive Guide to AdWords Display Targeting [searchenginewatch.com]
10 Changes For Your AdWords Campaign To Boost CTR [ppchero.com]

PPC :: ADCENTER
Exciting Changes in adCenter [ppchero.com]

SEO
Where Should In-House SEO Reside? [searchenginewatch.com]
Webinar Replay: WordPress SEO With Joost de Valk [seobraintrust.com]

SEO :: GOOGLE
Safely share access to your site in Webmaster Tools [blogspot.com]
Top Google Algorithm Changes of 2011 [ppc.org]
The New PageRank, Same as the Old PageRank? [seobythesea.com]
Google Encrypted Search Going Global [searchenginewatch.com]
SEO 101: Google Panda 3.3 Update Overview [webmasterradio.fm]

SEO :: BING
Bing Testing New SERPs Design, Local Search Layouts [searchenginewatch.com]
Bing Launches New "Search Quality Insights" Series [searchengineland.com]

SEO :: LINK BUILDING
When The Going Gets Tough, The Links Get Blamed [searchengineland.com]
The Link Prospector’s Guide to the Tilde [searchenginewatch.com]

SOCIAL MEDIA
Influencer Marketing – What it is, and Why You Need it [seomoz.org]
How To Create a Killer Authority Outreach Map [econsultancy.com]
How To Archive/Analyze Twitter Searches in a Google Spreadsheet [seomoz.org]
Webinar Replay – from Social Media to Paying Customers [marketingsherpa.com]

SOCIAL MEDIA :: FACEBOOK
Facebook Launches ‘Interest Lists’ (Why Marketers Should Care) [hubspot.com]

WEB DESIGN
10 Useful Findings About How People View Websites [conversionxl.com]
10 Best WordPress Social Sharing Plugins of 2012 [webdesignledger.com]

BUSINESS
Putting Ourselves Out of Biz With "How To" Posts? [searchenginejournal.com]
Visualizing the Marketing Funnel – Whiteboard Fridays [seomoz.org]

CAREER
Students and graduates: 7 ways to boost your digital skills [econsultancy.com]

EVENTS
Mar. 17-21 – AffCon Digital Marketers Cruise (Fort Lauderdale, FL)
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
Apr. 22-25 – Search Insider Summit (Captiva Island, FL)
Apr. 25-28 – Email Insider Summit (Captiva Island, FL)
May 4-6 – SOBCon (Chicago, IL)
see all event listings: Internet Marketing Conferences 2012

BOOKS
The Zen of Social Media Marketing: 2012 Edition by Shama Kabani, Chris Brogan
more Internet Marketing books: Best Sellers | New Releases (affiliate)

ENTREPRENEUR
How Does a Podcast Charge for Content That Used To Be Free? [mixergy.com]
The Ultimate Webinar Marketing Guide – with Lewis Howes [mixergy.com]
Escrow.com: $1 Billion In Online Transactions? [mixergy.com]

BEHIND-THE-SCENES
Features applied this week:

• Scanned the blogosphere.
• Selected "action" items.
• Ignored fluffy linkbait.
• Grouped into categories.
• Filtered duplicate items
• Shortened some titles.
• Sorted items by must-see.
• Added icons to all items.

GUIDE TO SYMBOLS
Actual News
Audio Content
Video Content
Excel Related
Adobe .PDF
Checklist / Guide
Graph / Statistics
Ideas / Examples
Technical / Code
Tips / General
The Basics
Questioning
Inflammatory
Official Google
Official Microsoft
Amazon (books)
Affiliate Links

GET THIS NEXT WEEK

Did this help you find valuable information you would have missed otherwise?

Subscribe to get free updates via RSS.

You know you need to know (a lot) more about it.

But there’s only so many hours in the day.

Plus, your time at the keyboard is valuable. Too much input means not enough output.

The Solution: give your fingers a break, maybe get away from a keyboard altogether.

We searched high and low to find the most interesting, most reputable video and audio resources for learning about Google Analytics and web analytics, and put them all into one easy-to-use post. If you know everything contained in this page, you’re officially dangerous.

This is the second in an ongoing series of posts.
If you want to get the new ones, click here for our RSS feed

Google Analytics: Basic

Not every video on this page will relevant for every person. If you’ve already setup your Google Analytics, you probably won’t need the next couple videos, but they could be useful to send to people who need exposure to the basic concepts.

Webinar: Reaching Your Goals with Google Analytics | googleanalytics

The most drop-dead simple introduction to Google Analytics and how to get started. Sections include: how do you define success, setting up goals, setting up e-commerce, linking AdWords and Google Analytics, new opportunities using goals.

Google Analytics and Conversions | VMVertical

Overview of Google Analytics for beginner to intermediate. Covers key features in GA and the key points about them. Also includes an intro to Google Website Optimizer.

Google Analytics: In-Depth

The videos above are fine for small business owners who want to get GA installed.

For internet professionals who need to go deeper into GA, there’s this from Google.

Google Analytics IQ Lessons a.k.a. "Conversion University"

Google says, "Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user." It’s probably a good idea to go through the lessons at least twice.

click here for the outline and all the lessons (google.com)

Google Analytics for Digital Agencies

In addition to the "Analytics IQ" series above, Google also has a six-part "Analytics for Agencies" series on YouTube. Although these videos are geared towards digital agencies, they contain information that are useful for most marketers.

Analytics For Agencies #1 – Introducing the New Version of Google Analytics

Product walkthrough of the new version for online agency media planners, creators and buyers. This does not cover analysis techniques, implementation, campaign tracking, etc. Explains where a lot of the old features are located on the new version.

Analytics for Agencies #2 – Exciting Insights with Light Speed Analysis

The second video in this series gets into more details. Goes more in-depth on Segments, Secondary Dimensions, Filters.

Analytics for Agencies #3 Measuring Multi-Channel Media

All about campaign tagging. There are a few jarring audio disturbances, but other than that the recording is ok.

Analytics for Agencies #4 – Optimizing AdWords & Search

"Follow along as you are guided through key reports, and analysis functions you can perform to learn about your Paid Search visitors."

Analytics for Agencies #5 – GA for Display & Social Insight

"Just because a channel doesn’t convert directly doesn’t mean it didn’t have a positive impact, this webinar will help you make that case to your clients."

Analytics for Agencies #6 – Measuring Customer Engagement

"If your analysis has ever fallen short because the right data wasn’t there when you needed it, then this webinar is for you. It will include tips on common and advanced uses for all of the tags in GA (especially Events & Custom Variables)"

Web Analytics Philosophy

Knowing how to setup your analytics package and being familiar with its reports are only the beginning. You need to maintain clarity of purpose and avoid "report surfing"… aimlessly consuming data, without asking questions or taking action.

Think Marketing with Google: Agile, Outcomes Driven, Digital Advertising | GoogleBusiness

Avinash Kaushik talks about analytics with a religious fervor that will inspire you to look at your data differently. Plus, it’s just fun to listen to Avinash, and you’ll be left with a buzz of energy you can use for anything you want.

KEYNOTE SESSION ( Digital Analytics ) Clickasiasummit

"This is not Analytics 101." Gillian Muessig, founding president of SEOmoz (nickname SEOmom), gives an energetic keynote on the big picture of web analytics. It starts off a little slow, but picks up after 5 to 10 minutes.

QUESTIONS: Panel Discussions & Q&A Sessions

If you’ve come this far and still want more, Q&A sessions can round out your knowledge. You won’t know everything about everything (yet). But you’ll know what topics exist, the first steps towards solving problems, and how to search for additional information.

Web Analytics TV With Avinash Kaushik and Nick Mihailovski | googleanalytics

This series from Google has great hosts and a sharp audience.  Each show covers roughly ten questions, with an average ~2 minutes per answer.

Web Analytics TV: Episode #23

Web Analytics TV: Episode #22

Web Analytics TV: Episode #21

20 more episodes in this series can be found at http://www.youtube.com/user/googleanalytics

Web Analytics – February 2009 (ultralightstartups)

This is a little older, but it’s a Q&A session with a high-quality panel. The audience is startups and the issues raised are fairly common.

Advanced Web Analytics — B2B

Beyond the specifics of Google Analytics, these videos explore the issues faced by large companies who need to tie web analytics into the broader marketing and business concerns.

Multi-Channel Funnels Webinar with Bill Kee | googleanalytics

This webinar provides an excellent introduction to the Multi-Channel Funnel reports available in GA and some of the more common use cases.

Demandbase Webinar: Wake Up Your Analytics – Turning Data Into Action 12/13/2011 | DemandbaseMarketing

Discussion of how advanced segmentation on any analytics platform can turn data in actionable insight. Talks about what type of advanced reporting is possible and what you need to do to get it up and running.

The Definitive Guide to Marketing Metrics and Marketing Analytics Webinar Recording | MarketoB2B

Similar to the Demandbase webinar, but by a competing vendor, Marketo. Talks about how companies can use sophisticated analytics to meet business objectives.

Beyond the Click: Metrics to Measure (MarketoB2B)

Roundtable discussion of how web analytics works with the rest of the organization. Could be useful for agency folks and in-house marketers at decent-size companies.

Audio Podcasts on Google Analytics and Web Analytics

Sometimes the easiest way to find time for learning is while commuting, exercising, etc.

Below we’ve gathered ten of the best podcast episodes, plus a special section on careers.

You can find the audio at the links below, or by searching directly in iTunes.

All About Google Analytics

56 minutes | Using Google Analytics for Google AdWords | 2012 February

55 minutes | Understand Google Analytics & Increase Your Website Leads | 2011 April

33 minutes | Google Analytics Deep Dive with Justin Cutroni – Part 1 | 2011 June

30 minutes | Google Analytics Deep Dive with Justin Cutroni – Part 2 | 2011 June

20 minutes | Are you up to speed with the New Google Analytics? | 2011 December

More About Web Analytics

70 minutes | Avinash Kaushik SES New York 2010 Keynote | 2011 March

32 minutes | 4 Ways Search Analytics Reports Suck (And How To Fix Them) | 2010 June

49 minutes | Importance of Setting Proper KPIs and Goals | 2010 November

46 minutes | Web Analytics In Depth | 2010 August

31 minutes | How to Track Phone Calls | 2012 February

Careers in Web Analytics

Think you might be interested in a career in web analytics? What kinds of jobs are out there? What kinds of skills do you need? Beyond Web Analytics, the most in-depth analytics podcasts, covers this topic every so often.

43 minutes | Web Analytics Career Development – Part 1 | 2010 October

52 minutes | Web Analytics Career Development – Part 2 | 2010 November

38 minutes | How to Find/Keep a Job in Web Analytics | 2010 February

41 minutes | Staffing For Web Analytics | 2009 December

More Advanced Topics…

These all are the significant podcasts we found with one big exception.
Beyond Web Analytics has dozens more episodes on a variety of topics.

The Video How-To Series

This was the second post in an ongoing series.
So far, we’ve got two dozen posts in the works.
If you want to see the next ones, get our RSS

Removing the clutter so you can find the news and resources that actually matter.

This week, I’m experimenting by adding icons for all items. In theory, you can use these to quickly identify posts you want to click or ignore. Especially if you notice yourself clicking all the items with a certain icon, while ignoring everything with another icon. It definitely makes me think twice about the purpose of each item, and if they have a strong enough purpose. But is it too much? In prior weeks, I just had icons for things like audio and video.

PICK OF THE WEEK
2012 Online A/B Testing Awards Winners [whichtestwon.com]
See the best recent tests – free access to dozens of cases studies.

ADVERTISING
IAB Releases New Standard Ad Unit Portfolio [iab.net]
AOL Launches Self-serve Ad Platform [marketingvox.com]

AFFILIATE
Hotels.com Launches 1st In-Facebook Affiliate Program [socialcommercetoday.com]

ANALYTICS
Refining the new Google Analytics [analytics.blogspot.com]
Making Google Analytics Even Speedier [analytics.blogspot.com]
11 Google Analytics Tricks to Use for Your Website [seomoz.org]

BLOGGING
Guest Blogging Strategies: Whiteboard Friday [seomoz.org]

E-COMMERCE
10 Most Important Features of Ecommerce Product Pages [practicalecommerce.com]
Best Practices for E-Commerce Consumer Surveys: Part 2 [econsultancy.com]

EMAIL
Free 2012 Email Marketing Handbook Excerpt [marketingsherpa.com]

LOCAL
Could Check-Ins Be (or Become) a Local Ranking Factor [searchengineland.com]
Interview with Local Marketing Experts Jake Puhl & Adam Zilko [seobook.com]
This Week in Location Based Marketing: Google Latitude Leaderboard [youtube.com]

MOBILE
Page Abandonment Rate vs. Download Speed on Mobile [econsultancy.com]

PPC
How to Optimize PPC for Tablets vs. Smartphones [searchenginewatch.com]

PPC :: ADWORDS
Display Ad Builder Now Auto Creates Suggested Image Ads [adwords.blogspot.com]
Ultimate Guide to Inheriting PPC Accounts [ppchero.com]
Using Image Search Ads in Google [ppchero.com]
Dynamic Keyword Insertion: Did You Know These 9 Things? [searchenginejournal.com]
Intro to the Google AdWords Display Ad Builder Tool [youtube.com]

PPC :: ADCENTER
February 2012 #adCenter Desktop Upgrade: Streamlined [microsoftadvertising.com]

PR
92 Ways to Get (and Maximize) Press Coverage [seomoz.org]

SEO
Tracking Micro Conversions with Event Tracking for Better SEO [seobook.com]
Social Search Result Rankings for Top 500 Tech Writers [searchenginewatch.com]
Create Crawlable, Link-Friendly AJAX Websites Using pushState() [seomoz.org]
12 Google Link Analysis Methods That Might Have Changed [seobythesea.com]

SEO :: GOOGLE
Search Quality Highlights: 40 Changes for February [insidesearch.blogspot.com]
SEO Rockstars: Google Panda 3.3 Update Breakdown [webmasterradio.fm]
ECom Experts: Google Panda 3.3 Updates [webmasterradio.fm]
Affiliate Buzz: Google Panda Update [webmasterradio.fm]

SEO :: BING
Exploring the New Features in Bing Webmaster Tools [seomoz.org]

SEO :: LINK BUILDING
How To Creatively Build Links Using Public Data [searchengineland.com]
An Example of Stealth Link Marketing [searchenginewatch.com]

SOCIAL MEDIA
How to Setup Campaign Variables for Social Media Tracking [marketingland.com]
Social Customer Service: a Best Practice Checklist [econsultancy.com]
Google+ Users Spend 3 Minutes/Month, ComScore Tells WSJ [marketingland.com]
What Answers Are Marketers Seeking From Social Research? [mpdailyfix.com]
Trend Watch: Social Media Pruning [socialmediatoday.com]

SOCIAL MEDIA :: FACEBOOK
Facebook Timeline Brand Pages Are Here (includes pictures) [mashable.com]
Facebook Launches Real Time Analytics [econsultancy.com]
Facebook Finally Brings Ads To Mobile Devices [marketingland.com]
Facebook Interest Lists Spotted, Then Quickly Removed [marketingland.com]
New Facebook Brand Pages Guide [searchenginewatch.com]
Complete Guide to Setting Up the New Facebook Page Design [hubspot.com]
New Facebook Premium Ad Features Offer Marketers 3X the ROI [hubspot.com]
Your Average Facebook Post Only Reaches 16% Of Your Friends [techcrunch.com]
Q&A Interview with Payvment CEO on F-Commerce [econsultancy.com]

VIDEO & MEDIA
How to Implement Video Microdata for Google & Schema.org [searchenginewatch.com]

WEB DESIGN
21 Examples of Fixed Position Menus [webdesignledger.com]
8 Things That Grab and Hold Website Visitor’s Attention [conversionxl.com]

PRODUCTIVITY
Resources for Stocking Your Internet Marketing Toolkit [webmasterradio.fm]

CAREER
Top 10 In-Demand Social Media Jobs & Services [socialmediatoday.com]

EVENTS
Mar. 4-9 – eMetrics San Francisco (San Francisco, CA)
Mar. 4-10 – Predictive Analytics World (San Francisco, CA)
Mar. 5-6 – Conversion Conference (San Francisco, CA)
Mar. 5-7 – DemandCon (San Francisco, CA)
Mar. 8-9 – GAUGE (Google Analytics) (San Francisco, CA)
Mar. 9-13 – SXSW Interactive (Austin, TX)
Mar. 17-21 – AffCon Digital Marketers Cruise (Fort Lauderdale, FL)
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
Apr. 22-25 – Search Insider Summit (Captiva Island, FL)
Apr. 25-28 – Email Insider Summit (Captiva Island, FL)
see all event listings: Internet Marketing Conferences 2012

BOOKS
B2B Digital Marketing by Michael Miller
Social TV by Mike Proulx, Stacey Shepatin
Future-Proof Web Design by Alexander Dawson
more Internet Marketing books: Best Sellers | New Releases (affiliate)

ENTREPRENEUR
How Unbounce Grew to 2,500 Paying Customers [foundville.com]
How to Build a Huge Marketplace (SkillPages) [mixergy.com]
Skimlinks, How It Turns Online Content Into Revenue [mixergy.com]
How To Recruit A-Players — with Jeff Hyman [mixergy.com]

BEHIND-THE-SCENES
Features applied this week:

• Scanned the blogosphere.
• Selected "action" items.
• Ignored fluffy linkbait.
• Grouped into categories.
• Filtered duplicate items
• Shortened some titles.
• Bolded some key words.
• Sorted items by must-see.
• Added icons to all items.

GUIDE TO SYMBOLS
Actual News
Audio Content
Video Content
Excel Related
Adobe .PDF
Checklist / Guide
Graph / Statistics
Ideas / Examples
Technical / Code
Tips / General
The Basics
Questioning
Inflammatory
Official Google
Official Microsoft
Amazon (books)
Affiliate Links

GET THIS NEXT WEEK

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Pareto says, "1% of all internet marketing posts contain 99% of the actionable insight."

If you agree, here’s your cheatsheet of last week’s news. And here’s the link for next week.

Only the top posts, podcasts, videos, events & books revelant to internet marketers.

INTERVIEWS
Make Six Figures with eBooks on Amazon? (Jim Kukral) [therisetothetop.com]
How Does an Evernote Fan Sell Over 10,000 eBooks [therisetothetop.com]
SEO Consultant Makes Extra $100,000 From Watching Mixergy [mixergy.com]
How Prezi (8 million users) is Redefining Presentation Tools [foundville.com]

AFFILIATE
How To Develop eBooks for Opt-In Offers and for Profit [webmasterradio.fm]
Affiliate Marketers Still Have Not Embraced Video [affiliatetip.com]
Size of Affiliate Marketing Industry Worldwide [amnavigator.com]

ANALYTICS
Google Analytics Certification – How to Pass the GAIQ Test [seomoz.org]
How-To: Actionable SEO Dashboards in the new Google Analytics [seobook.com]
The Biggest Mistake Web Analysts Make… And How To Avoid It! [kaushik.net]
Google Analytics Market Share [advanced-web-metrics.com]

BLOGGING
How to Get 40,000 Readers Without Guest Blogging [kikolani.com]
Case Study: How to Create a Website and Sell It for Six Figures [techipedia.com]
My 17-Point Checklist For Good Writing and Blogging [searchenginejournal.com]
22 Ways to Create Compelling Content (Infographic) [copyblogger.com]
The Path to a Legendary Copywriting Career [copyblogger.com]

E-COMMERCE
How to Write Call-to-Action Copy That Gets Visitors Clicking [hubspot.com]
Identifying Conversion Problems from the Product Page [practicalecommerce.com]
How to Compete on Price Against Large Companies [practicalecommerce.com]
10 Low-Budget Ways to Sell Internationally [practicalecommerce.com]
10 Innovative Ecommerce Sites [practicalecommerce.com]

3D Printing of Physical Goods [getelastic.com]

DOMAINS
Domain Industry Headlines; plus DomainFest Global 2012 [webmasterradio.fm]

EMAIL
Everything Email Marketers Need to Know About Sender Score [hubspot.com]
Lead Magnets: Email List Building on Steroids [conversionxl.com]

LOCAL
Facebook Testing Discount Deals Again (Screenshots) [socialcommercetoday.com]
Google quietly launches Latitude Leaderboards, threatens Foursquare [engadget.com]
Google HUD Glasses: Possible Implications for Marketers [searchenginewatch.com]

MISC.
What is Inbound Marketing? [sitevisibility.co.uk]

MOBILE
How-To Get Visitors to Save Your Site as a Mobile Shortcut [socialmedia.biz]
Finger-Friendly Design: Ideal Touchscreen Target Sizes [smashingmagazine.com]
Less Than 10% Of The Web In 2012 Is Mobile Ready [searchengineland.com]

PPC
Quality Score on Google [webmasterradio.fm]
13 Popular PPC Campaign Tactics That Will Ruin You [ppchero.com]
How To Run Your PPC Accounts Like A Project [searchengineland.com]
A/B Test: 259% Increase in Conversions for Hotel [boostctr.com]
The PPC management click funnel strategy is a lie [certifiedknowledge.org]
Ad Writing and Testing (Webinar Recording) [ppchero.com]

PPC :: ADWORDS
Taking Automated Rules to the next level: Now in MCC [adwords.blogspot.com]
Text Ad Strategies to Complement Enhanced Ad Sitelinks [acquisio.com]
Google AdWords Display Ad Builder Made Easier [ppchero.com]
Google AdWords Enables Block Site Feature [searchengineland.com]
Google Shutting Down Hosted AdSense For Domains [marketingland.com]
Advanced AdWords Tools: Tips from The Experts (webinar) [youtube.com]

PPC :: ADCENTER
Location Targeting Changes Coming Soon to adCenter [microsoftadvertising.com]

SEO
How To Write Title Tags for SEO [searchenginewatch.com]
Nine Best Practices For Optimized < title > Tags [searchengineland.com]
Rank Above the Fold = Increase Your CTR: 8 How-To Tips [quicksprout.com]
Advanced Guide to an Effective SEO Commenting Strategy [quicksprout.com]
Web Site Migration Guide – Tips for SEOs [seomoz.org]
Check for XML Sitemap Errors with this Excel Tip [seogadget.co.uk]

SEO :: GOOGLE
One-Year "Pandaversary" Infographic: All About Panda [seobook.com]
Google Bypassing User Privacy Settings [webmasterradio.fm]
Matt Cutts talks about Paid Directories [youtube.com]

SEO :: LINK BUILDING
Link Building Strategies – The Complete List [pointblankseo.com]
13 Unconventional Link Building Strategies [searchenginejournal.com]
Buying Links is Shallow, Buying Blogs is a Strategy [seomoz.org]
How To Find Link Prospects Without Using Google [searchengineland.com]
Competitor Backlink Analysis for the Web Strategist [clickz.com]
Link Building and Analytics [webmasterradio.fm]

SOCIAL MEDIA
13 Tools to Simplify Your Social Media Marketing [socialmediaexaminer.com]
The Viral Guide to Pinterest Marketing [colbyalmond.com]
Pinterest Squatting Affects 90% of "Top 50" Brands [econsultancy.com]
LinkedIn Advertising Tips For Beginners [searchenginewatch.com]

SOCIAL MEDIA :: FACEBOOK
Facebook to Offer Verified Accounts to Top Users [marketingland.com]
New Facebook Advertising Broad Targeting Options [searchenginewatch.com]
The Experts Debate: F-Commerce: Fail or Fan-tastic? [socialcommercetoday.com]
Fallacy of Facebook Commerce [webmasterradio.fm]

VIDEO & MEDIA
Case Studio: Big Brand’s Upload vs. YouTube Optimized [convinceandconvert.com]
Posting Video on Your Blog: 4 Mistakes You Make [convinceandconvert.com]

WEB DESIGN
12 Ways to Create a User-Friendly Website Registration Process [hubspot.com]
The Product Page 2012: 7 Must-Test Elements [clickz.com]
Lings Cars and the Art of Persuading Visitors to Buy [econsultancy.com]

BUSINESS
How Offering Workshops Can Bring In Clients [searchenginejournal.com]
The Inbound Way to Do Trade Show Marketing [hubspot.com]

CAREER
Should Digital Marketers be Generalists or Specialists? [econsultancy.com]

EVENTS
Feb. 27-Mar. 1 – eTail West Palm Springs (Palm Desert, CA)
Feb. 28-Mar. 1 – SMX San Jose (San Jose, CA)
Feb. 28-29 – Inbound Marketing Summit (New York, NY)
Feb. 28-29 – LeadsCon (Las Vegas, NV)
Mar. 1 – paidContent (New York, NY)
Mar. 4-9 – eMetrics San Francisco (San Francisco, CA)
Mar. 4-10 – Predictive Analytics World (San Francisco, CA)
Mar. 5-6 – Conversion Conference (San Francisco, CA)
Mar. 5-7 – DemandCon (San Francisco, CA)
Mar. 8-9 – GAUGE (Google Analytics) (San Francisco, CA)
Mar. 9-13 – SXSW Interactive (Austin, TX)
Mar. 17-21 – AffCon Digital Marketers Cruise (Fort Lauderdale, FL)
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
Apr. 22-25 – Search Insider Summit (Captiva Island, FL)
Apr. 25-28 – Email Insider Summit (Captiva Island, FL)
see all event listings: Internet Marketing Conferences 2012

NEW BOOKS
Content Strategy for the Web (2nd Ed.) by Kristina Halvorson, Melissa Rach
This is Social Commerce: Turning Social Media into Sales by Guy Clapperton
Global Search Engine Marketing by Anne F. Kennedy, Kristjan Mar Hauksson
more Internet Marketing books: Best Sellers | New Releases (affiliate)

BEHIND-THE-SCENES
Features applied this week:

• Scanned the blogosphere.
• Selected "action" items.
• Ignored fluffy linkbait.
• Grouped into categories.
• Filtered duplicate items
• Shortened some titles.
• Bolded some key words.
• Sorted items by must-see.
• Added audio/video icons.
• Added some more icons.

GUIDE TO SYMBOLS
Affiliate Links
Audio Content
Video Content
Excel Related
Inflammatory

FEEDBACK
What do you think?

We’re staying with the mad scientist image for now, because everything is still a work in progress. We’re working hard in pursuit of two major goals:

• Uncover more hard-to-find unique content
• Refine the design for maximum efficiency

If you have ideas on the content or design, let us know.

OUR POSTS
Viral Marketing: Ultimate Archive of Videos & Podcasts [marketingterms.com]

AFFILIATE
5 Tips to Help SEO Based Affiliates Evaluate A Niche [marketingland.com]
Drawing Out Your Affiliate Program Marketing Plan [marketingland.com]
8 Ways to Get Advice on Affiliate Program Management [amnavigator.com]

ANALYTICS
Analytics Problems Won’t Die [clickz.com]

BLOGGING
How Gordon Ramsay Can Increase Your "Expert" Value by 23,900% [problogger.net]
4 Critical Mistakes that Cost me 1000′s of Subscribers, Fans and Followers [kikolani.com]
7 Powerful Ways to End Your Next Blog Post [problogger.net]
Repurposing Content to Extend Reach and Authority [affiliatetip.com]

CONVERSION
Useful Value Proposition Examples (How to Create a Good One) [conversionxl.com]
5 Freemium Survey Tools for User Testing, Customer Satisfaction [seogadget.co.uk]
"Read More" vs "Find Out More" – Which Button Got More Orders? [whichtestwon.com]

DOMAINS
DomainFest Global 2012 Recap [webmasterradio.fm]

E-COMMERCE
Credit Card Processing: Red Flags for Ecommerce Merchants [practicalecommerce.com]
Guide to Link Building for Ecommerce [getelastic.com]
11 Ways to Give and Get Customer Love [hubspot.com]
Whitepaper Summary: "F-Commerce" Selling on Facebook [socialcommercetoday.com]
Fulfillment by Amazon Explained [webmasterradio.fm]

EMAIL
Email Summit 2012: Top 5 Takeaways From the Event [marketingsherpa.com]
Increasing the Reach of Your Email Marketing [sitevisibility.co.uk]
How-To Best Serve Email Subscribers: The Customer Lifecycle [youtube.com]

LOCAL
Groupon Tests a Paid Loyalty Program [internetretailer.com]
Mobile Local Data Galore: xAd Reports Network Activity [kelseygroup.com]

MOBILE
App Store Optimization [searchenginewatch.com]

PPC
How to Make PPC Count Without Conversion Tracking [searchenginewatch.com]
Interview with David Rodnitzky, founder of PPC Associates [ppcian.com] [part 2]

PPC :: ADWORDS
Google Announces Enhanced Ad Sitelinks [adwords.blogspot.com]
How to Prepare your AdWords Account for Enhanced Sitelinks [lunametrics.com]
Mix & Match Targeting in the Google Display Network [marketingland.com]
AdWords Help Forum Moves to AdWords-Community.com [searchengineland.com]

SEO
Everything About SEO Web Structure & Internal Links [searchengineland.com]
Be Careful Using AdWords for Keyword Research [seomoz.org]
Why Wikipedia is #1 at SEO (note: see the traffic tool) [econsultancy.com]

SEO :: GOOGLE
Big Data at Google [seobythesea.com]

SEO :: LINK BUILDING
Finding Link Building Opportunities with Free Alerts [seomoz.org]
Quick Queries for Link Wins [seerinteractive.com]
Broken Link Building Guide: From Noob to Novice [seomoz.org]
How to Systematically Build a Mountain of Links [problogger.net]
Understanding Ranking Lag Time For New Links [searchengineland.com]
Power Guest Posting for SEO [searchenginewatch.com]

SOCIAL MEDIA
Round two for forums and message boards? [socialmedia.biz]
Is My Site Doomed Because I Won’t Go Social? [webmasterworld.com]
11 LinkedIn Marketing Gems You’re Missing Out On [hubspot.com]
StumbleUpon Brings Back Source Links and More [searchenginejournal.com]
Want to Become a Thought Leader and Influencer? [therisetothetop.com]

SOCIAL MEDIA :: FACEBOOK
Facebook Advertisers Test New Actions in Sponsored Stories [clickz.com]
5 Ways to Increase Your Facebook Fan Engagement [socialmediaexaminer.com]

SOCIAL MEDIA :: TWITTER
Twitter Opens Self-Serve Ad Platform to 10,000 Small Businesses [adage.com]
3 Twitter Browser Extensions for Better Social Management [socialmediaexaminer.com]

SOCIAL MEDIA :: GOOGLE+
Adding Credentials To Your Google+ Page [marketingland.com]
Google+ Can’t Put Questions about Engagement to Rest [marketingvox.com]
Google+ Brand Pages: 20 of the Best Photo Strips [econsultancy.com]

VIDEO & MEDIA
How To Make Your YouTube Channel Look Professional [youtube.com]

WEB DESIGN
The Website Redesign Process, Part 2: Analysis [searchenginepeople.com]
How to Master the Design of Compelling Calls-to-Action [hubspot.com]
How to become a WordPress Ninja in 15 minutes [seotakeaways.com]
Are You Making These 7 Mistakes with Your About Page? [copyblogger.com]
13 Inspiring Typography Videos [webdesignledger.com]

BUSINESS
Roles & Responsibilities of a Web Marketing Team [seomoz.org]
Social Media for Events – Podcast [sitevisibility.co.uk]

CAREER
Having A Smart Exit Strategy Out of the Wrong Job [kikolani.com]

PRODUCTIVITY
Pat Flynn Asks "How To Hire A Virtual Assistant?" [youtube.com]

EVENTS
Feb. 27-Mar. 1 – eTail West Palm Springs (Palm Desert, CA)
Feb. 28-Mar. 1 – SMX San Jose (San Jose, CA)
Feb. 28-29 – Inbound Marketing Summit (New York, NY)
Feb. 28-29 – LeadsCon (Las Vegas, NV)
Mar. 1 – paidContent (New York, NY)
Mar. 4-9 – eMetrics San Francisco (San Francisco, CA)
Mar. 4-10 – Predictive Analytics World (San Francisco, CA)
Mar. 5-6 – Conversion Conference (San Francisco, CA)
Mar. 5-7 – DemandCon (San Francisco, CA)
Mar. 8-9 – GAUGE (Google Analytics) (San Francisco, CA)
Mar. 9-13 – SXSW Interactive (Austin, TX)
Mar. 17-21 – AffCon Digital Marketers Cruise (Fort Lauderdale, FL)
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
see all event listings: Internet Marketing Conferences 2012

NEW BOOKS
Facebook Marketing For Dummies by John Haydon, Paul Dunay, Richard Krueger (aff)
more Internet Marketing books: Best Sellers | New Releases (aff)

INTERVIEWS
Thought Leadership & Influence. Interview with Brian Solis [therisetothetop.com]
How did a company with so much going for it shut down? [mixergy.com]
Repairing iPhones Generates Over $1M In Sales?! [mixergy.com]
An Information Diet for Founders [mixergy.com]
Making Big Sales in a Tough Economy [mixergy.com]
Luck, perseverance and a $35 million exit [foundville.com]

BEHIND-THE-SCENES

Features applied this week:

• Scanned the blogosphere.
• Selected "action" items.
• Ignored fluffy linkbait.
• Grouped into categories.
• Filtered duplicate items
• Shortened some titles.
• Bolded some key words.
• Sorted items by importance.
• Added icons for audio/video.

Featured not applied (yet):

• Icons for post type.
• Pick Of The Week.
• Hot Topic sections.
• Embedded video.
• A lot more audio.
• Publish by Friday.

FEEDBACK
What do you think? What parts of this did you find useful? What is missing?
If someone made your perfect news summary, what would it look like?

Now the focus is on the day-to-day issues faced by internet marketers in the trenches. Our mission is to bring together data, analysis, experts, tutorials & tools in a way that helps you do one thing: get things done.

Due to the size of the posts, frequency will be sporadic. If you see something you like, subscribe to the RSS feed.