Marketing Theory

When Your Eyes Tell Your Hands What to Think: You’re Far Less...

Sat, 29 Sep 2012 21:11:28 -0400

When Your Eyes Tell Your Hands What to Think: You’re Far Less in Control of Your Brain Than You Think

You’ve probably never given much thought to the fact that picking up your cup of morning coffee presents your brain with a set of complex decisions. You need to decide how to aim your hand, grasp the handle and raise the cup to your mouth, all without spilling the contents on your lap.

A new Northwestern University study shows that, not only does your brain handle such complex decisions for you, it also hides information from you about how those decisions are made.

“Our study gives a salient example,” said Yangqing ‘Lucie’ Xu, lead author of the study and a doctoral candidate in psychology at Northwestern. “When you pick up an object, your brain automatically decides how to control your muscles based on what your eyes provide about the object’s shape. When you pick up a mug by the handle with your right hand, you need to add a clockwise twist to your grip to compensate for the extra weight that you see on the left side of the mug.

“We showed that the use of this visual information is so powerful and automatic that we cannot turn it off. When people see an object weighted in one direction, they actually can’t help but ‘feel’ the weight in that direction, even when they know that we’re tricking them,” Xu said.

youmightfindyourself: Gartner’s Hype Cycles 2011 Technology...

Tue, 17 Jul 2012 15:50:50 -0400

youmightfindyourself:

Gartner’s Hype Cycles 2011

Technology Trigger: A tech breakthrough gets the ball rolling. Commercial viability is uncertain.

Peak of Inflated Expectations: Early publicity and a few success stories create buzz. Most implementations do not succeed, however.

Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Lots of companies fail.

Slope of Enlightenment: 2nd and 3rd generation versions start to emerge and bigger companies start to fund pilots.

Plateau of Productivity: Mainstream adoption starts to take off. The technology’s broad market applicability and relevance are clearly paying off.

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Thu, 19 Jan 2012 08:06:05 -0500

ralfchille: ThoughtsThis is my idea of how a brand story...

Wed, 18 Jan 2012 16:15:05 -0500

ralfchille:

Thoughts
This is my idea of how a brand story grows.