tag:blogger.com,1999:blog-7981794991440422863Fri, 17 Feb 2012 03:37:10 +0000design elementstwitter marketingeco-friendly marketingonline videomultimedia marketingcall-to-actiongreen marketingmarketing colorssmall business marketingsustainabilityBingonline marketingbrochure designSEOmarketing ROIsocial media marketingmarketing designvideo marketingonline advertisingsearch engine marketingsocial marketingbloggingeMarketingYahoomarketing fliersFisher Marketing helps small &amp; medium-sized businesses generate new revenue through creation and implementation of impactful marketing initiatives. Fisher Marketing offers end-to-end marketing services including eMarketing programs, tactical sales tools, effective public relations, and social media strategies. Headquartered in Newburyport, MA with a focus on B2B and B2C organizations in high tech, healthcare, pharmaceutical, real estate and green/sustainable markets. www.bfisher.comhttp://fishermarketing.blogspot.com/noreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)Blogger10125tag:blogger.com,1999:blog-7981794991440422863.post-4724614834837984652Tue, 30 Nov 2010 16:42:00 +00002011-02-08T11:56:57.064-08:00multimedia marketingvideo marketingonline video Video communications transform the way you communicate with your customers and prospects - they are underused digital marketing tools that are ideal for product showcases and customer testimonials. Furthermore, as the proliferation of video content continues across the Internet, consumers have become accustomed to viewing video to learn more about companies and products. At first glance, http://fishermarketing.blogspot.com/2011/01/using-video-to-promote-unique-products.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0tag:blogger.com,1999:blog-7981794991440422863.post-5552904789340930594Mon, 01 Nov 2010 19:43:00 +00002011-02-08T13:14:06.895-08:00 MarketingSherpa Summit in Waltham, MA Last week, I attended MarketingSherpa's Marketing Summit in Waltham, MA. I originally marked this Summit on my calendar for the networking opportunities and educational sessions on social media trends and lead nurturing...And the fact that the Summit took place in Waltham didn't hurt, either. Overall, I found the Summit to be well attended by mid-level http://fishermarketing.blogspot.com/2010/11/marketing-summit-social-media-and-video.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0tag:blogger.com,1999:blog-7981794991440422863.post-7150460045834144177Wed, 25 Aug 2010 14:21:00 +00002010-12-10T13:16:56.609-08:00BingSEOsearch engine marketingYahooIn today's online marketing news, Yahoo! search executives announced that U.S. and Canadian organic search results are now powered by Microsoft Bing. What does the Yahoo! / Bing relationship mean for small- and medium-sized businesses? First, let's take a look at some numbers. As recently as June 2010, Yahoo! held a 7% market share in overall search volume. While Google remained in the 65% http://fishermarketing.blogspot.com/2010/08/yahoo-organic-search-results-are-now.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0tag:blogger.com,1999:blog-7981794991440422863.post-660703637416506250Mon, 16 Aug 2010 17:59:00 +00002010-12-10T13:18:01.238-08:00design elementsmarketing colorsmarketing design"The use of [the color] orange in online ads is definitely increasing..." I recently attended a design conference centered around the use of Adobe InDesign and Flash for print and online advertisement creation. During one conversation, an Adobe representative made the statement above, implying the increasing use of the color orange within online advertising. I figured I would investigate http://fishermarketing.blogspot.com/2010/08/use-of-colors-in-online-and-print.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0tag:blogger.com,1999:blog-7981794991440422863.post-2539779328957912050Tue, 17 Nov 2009 20:02:00 +00002011-02-08T12:16:19.241-08:00social marketingbloggingsocial media marketingtwitter marketing In a local story of interest, the University of New Hampshire (UNH) now offers an undergraduate marketing course focusing on social media strategies and best practices. As local business owners continue to embrace the "micro-communications" that social media provides, I'm sure we'll see more of these types of educational courses pop-up throughout our communities. As with any College course http://fishermarketing.blogspot.com/2009/11/twitter-posts-college-credits.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0tag:blogger.com,1999:blog-7981794991440422863.post-8678692230354379254Tue, 02 Jun 2009 18:57:00 +00002009-11-10T08:33:38.580-08:00sustainabilityeco-friendly marketinggreen marketingYesterday, Newmarket Properties chose to work with Fisher Marketing to help promote their low energy, eco-savvy Boston-area properties. The company specializes in multi-family renovations to create energy efficient homes in the Boston/Cambridge/Somerville area. For those not familiar with these neighborhoods, most of these properties were built in the early 1900's and updated periodically using http://fishermarketing.blogspot.com/2009/06/testing-this-new-feature.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0tag:blogger.com,1999:blog-7981794991440422863.post-3258027242277107813Sat, 20 Dec 2008 19:48:00 +00002011-02-08T11:56:30.050-08:00eMarketingonline marketingonline advertisingI noticed this interesting chart from Marketing Sherpa this morning that highlights average click-through rates for online ads, as determined by ad size (pixels). There were not references made to the quality of the ad, animation, or call-to-action, so I take this with a grain of salt. However, this does provide a good baseline from which to start comparisons for your own online marketing http://fishermarketing.blogspot.com/2008/12/online-advertising-average-click.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0tag:blogger.com,1999:blog-7981794991440422863.post-4885305650591388607Thu, 04 Dec 2008 18:42:00 +00002011-02-08T12:22:43.197-08:00marketing fliersbrochure designcall-to-actionIt must be December. Sure enough, yesterday I found the fifth single-page flier promoting various snow removal services just in time for the first flakes of the season. That wasn't too surprising considering that here in the New England, it's pretty common to receive at least a few offers to move the white stuff and save my aching back. The one thing that did surprise me about the flier is that http://fishermarketing.blogspot.com/2008/12/season-of-snowplow-flier.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0tag:blogger.com,1999:blog-7981794991440422863.post-9127224800433113145Tue, 25 Nov 2008 19:13:00 +00002011-02-08T11:55:55.587-08:00marketing ROIonline marketingI just happened to run into a very interesting report from Marketwire entitled "Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources" that summarizes various marketing strategies, with data and case examples to back them up. This is really good reading for the small business owner. You may see the report here (basic registration is required): http://http://fishermarketing.blogspot.com/2008/11/marketing-during-recession-rethinking.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0tag:blogger.com,1999:blog-7981794991440422863.post-5527004828346355086Sat, 22 Nov 2008 18:47:00 +00002008-11-22T11:16:18.822-08:00small business marketingWelcome to the Fisher Marketing blog, a community forum to discuss marketing best practices for small businesses and entrepreneurs.We are very excited to launch this blog, and look forward to valuable contributions from our internal and external contributors and most importantly - you. Our objective with this blog is to grow a forum where all folks with an interest in small business marketing http://fishermarketing.blogspot.com/2008/11/upgrade-your-small-business-marketing.htmlnoreply@blogger.com (<strong>Bill Fisher<br>Principal<br>Fisher Marketing</strong>)0