tag:blogger.com,1999:blog-2209222142482040882014-06-03T13:12:08.648-07:00Author -- Rishi Dwesarnoreply@blogger.comBlogger25125tag:blogger.com,1999:blog-220922214248204088.post-69148369498656477412013-10-01T05:13:00.001-07:002013-11-19T21:36:09.474-08:00

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); Gone are those days when car was considered to be a luxury, with the changing time and technology, needs and

Author -- Rishi Dwesarnoreply@blogger.com0India20.593684 78.962880000000041-8.5815185000000014 37.654286000000042 49.7688865 120.27147400000004tag:blogger.com,1999:blog-220922214248204088.post-68085693040209044152013-08-26T22:10:00.000-07:002013-08-26T22:18:12.494-07:00

Pepsodent targets Colgate using a Frontal Attack (Purely Offensive One), claiming it has 30 percent more "Germ  Attack Power" and fights against cavities continuously. Though, Colgate Palmolive filed a legal suit against Pepsodent, their plea was rejected. The court made following claims supporting its decision, "The court is not persuaded to hold at this stage that the impugned TV

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-77123616930189450822012-12-14T02:07:00.002-08:002012-12-14T02:13:46.272-08:00

To some extent we all wish to know, "how much do consumers trust in social media?" Here are the findings: .

Author -- Rishi Dwesarnoreply@blogger.com1tag:blogger.com,1999:blog-220922214248204088.post-24944289839935488132012-05-19T11:48:00.001-07:002012-05-19T11:54:54.088-07:00

The unpacking of Velbon CX440. Can any ad be more effective than this?? Enjoy the Video...

Author -- Rishi Dwesarnoreply@blogger.com2tag:blogger.com,1999:blog-220922214248204088.post-40347656730841058962012-05-14T13:40:00.001-07:002012-06-13T03:01:07.503-07:00

Imagine if you had a superpower that would allow you to peer into the future of the Internet? It's a pretty nerdy power compared to Spider-Man's web-slinging, but you could use this superhuman ability to see what would be popular soon, and in some instances, change the future. Facebook actually has this power. Because it connects Facebook users to more than 9 million apps and services

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-73543836943272302302012-05-14T13:11:00.000-07:002012-05-14T13:11:24.030-07:00

Television channels will not be able to show advertisements for more than twelve minutes in an hour as per the latest regulations issued by the Telecom Regulatory Authority of India today.  In a statement, TRAI said as per the Standards of Quality of Service Regulations 2012, "The duration of advertisements in the TV channels is to be limited to 12 minutes per clock hour." Any

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-88491652924518086622012-04-23T23:45:00.000-07:002012-04-23T23:55:35.429-07:00

  Wow, Google takes a further leap in online advertising analytics by adding new features like Google's Active View (tells whether if the ad is seen by the user, what percentage is viewed, and for how much time) and Active GRP (tells reach and frequency for a particular ad campaign, similar to television media.)  Not only this, the new feature which has made advertising more measurable

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-82490756192723796882012-04-22T23:07:00.001-07:002012-04-25T15:31:22.812-07:00

Coming this week, for many, Star Plus would be the main item of Sunday morning brunch. As "Satyamev Jayate" a program on social issues grappling India would be aired simultaneously on many channels of Star Network and Doordarshan. at 11 AM. But icing on the cake is the host of serial, the mass appealing Aamir Khan. It is sure that Aamir effect along with both content and strategic timing

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-36610264965638261342012-03-31T04:32:00.000-07:002012-03-31T04:32:35.445-07:00

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-92188020163250829902012-03-31T03:25:00.000-07:002012-03-31T04:47:01.529-07:00

Courtesy: Economic Times, March 31, 2012  At Bharti Airtel, it's not uncommon to see a CXO sitting in the canteen, in avid conversation with a young executive many levels his junior. They're likely to have an intense look on their faces and every now and then, they might punch the keys on a PC open before them. Those who know about such things might guess this is some kind of mentoring

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-59032184843819604252012-02-16T23:35:00.000-08:002012-04-22T23:11:36.404-07:00

It's January 2012. Facebook will have 1 Billion users in just a few months.  Google just zoomed by 90 Million of it's own.  Bloggers and writers are opining about Timeline, how to use G+ Hangouts, and trying to sort out what works and what doesn't for social business. So, I decided to do a "test." The purpose was simple: To compare the engagement levels by users on Google+ and Facebook. 

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-51384162787946542062012-02-16T21:40:00.000-08:002012-02-16T21:57:07.548-08:00

Source: afaqs!, Mumbai, February 17, 2012 Facebook now allows brands to chalk out their story in a more visually appealing manner; experts believe that it will take some time for one to get used to a brand's Timeline.Introducing plans to gradually roll out the Timeline format for brands,Things are barely static in the social media space. And, it is just as well, with interfaces of social

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-67714830620882762612010-07-17T08:13:00.000-07:002010-07-17T08:28:50.734-07:00

The way advertisers are communicating and reaching out to costomer has been on a constant drift. From the tuk tuk's carring loud speakers and posters for the movies in the theaters around, now its the time of internet and digital technologies. The cluttered advertising space has been annoying consumers since decades for now, but now has taken new heights specialy when it comes to

Author -- Rishi Dwesarnoreply@blogger.com1tag:blogger.com,1999:blog-220922214248204088.post-6495295754281667082010-06-23T05:32:00.000-07:002010-07-17T03:18:16.200-07:00

Pepsi and Coke have again a new game to play, this time initiated by Pepsi though. Already the "Black Cola" is having maximum variants from both the companies, be it thumbs up, coke, diet coke from Coca Cola or Pepsi, Diet Pepsi from Pepsi.  Pepsi is now ready to take on thumbs up, with launching Pepsi Max in India, a Cola variant already present globally. Though a low calorie diet, it would be

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-79853286646089501452009-03-22T20:30:00.000-07:002009-03-22T20:37:41.219-07:00

To break the market leader status of Coke's Thums Up...Pepsi is adopting a new taste... Looks like they are test marketing it in AP as of now... but if they feel its works well they may extend it to PAN India.. But just imagine.. you will get a new taste of Thums Up in AP and different taste in rest of the country isn't that a little funny. Time will tell now where does this leads Pepsi too in

Author -- Rishi Dwesarnoreply@blogger.com5tag:blogger.com,1999:blog-220922214248204088.post-13322778818937622682009-03-20T02:24:00.000-07:002013-09-27T01:36:42.698-07:00

PepsiCo has drawn up an intensive consumer activation campaign to market Nimbooz. The 360 degree marketing communication plan will build awareness through multi-city launches and road shows, 3D activation, leveraging Out-of-Home (OOH) media, radio, press and outdoors. The on-ground initiatives will be supported by a TV commercial that reflects Nimbooz’s ‘Ekdum Asli Indian’ proposition. The film

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-22900983060574650532009-03-11T07:45:00.000-07:002010-07-17T03:21:39.552-07:00

The conventional or the mass media advertising methods have been aggressively used in the past, but the current industry is undergoing a major shift. Now most of the companies are keen to spend more on BTL activities with a special focus on Experiential Marketing and on ground activities. This trend is common among almost all the products and services which are used by mass markets. Definitely

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-24530271168585059932009-03-09T11:27:00.001-07:002009-03-09T11:28:45.248-07:00

From ET "Business of Brands" dated 9th march 09.....WHEN Amit Singh joined Bharti Airtel a year ago, he didn’t even dream he would make it to the corner room of the billiondollar telco in such a short span. Well, the 28-year-old is not yet the CEO, but he mostly spends his time in the president’s cabin. These days, the avid Formula One fan mentors Bharti Airtel president Sanjay Kapoor on all

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-79041504991726097892009-02-25T03:04:00.001-08:002009-02-25T03:12:57.287-08:00

(Click on the Image to enlarge)Sections A & B refer to High-class- constitutes over a quarter of urban populationSec C refers to Middle-class-- constitutes 21% of the urban populationSections D & E refer to Low-class-- constitutes over half the urban population

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-57969681415083197702008-12-10T11:45:00.000-08:002008-12-10T11:49:37.607-08:00

ACORN, acronym for A Classification Of Residential Neighborhoods, is the first lifestyle segmentation system using multivariate analysis to accurately predict customer lifestyle and behaviors. Understanding the demographic characteristics, lifestyle, behaviors and buying patterns of your prospects is an invaluable tool to maximize your profits. ACORN is a neighborhood segmentation analysis which

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-63324597869978120162008-09-15T03:08:00.000-07:002008-09-28T12:49:52.290-07:00

First let me simply put across what is pester power. Pester power is children's ability to persuade their parents buy something or do something for them by continual asking until the parents agree to do it. Hilariously, there is noting new about it. Children have been doing this since ages. However this power has reached its pinnacle in recent times in India in the field of marketing and

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-50391680017613737562008-09-15T00:28:00.000-07:002008-09-15T03:00:34.594-07:00

Green Marketing is the marketing of "environmentally friendly" products; marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc. Green marketing comes from products and services which are developed using "Green Technology" which focus on efficient power consumption, recyclable/reusable

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-31782378344622128382008-09-14T23:21:00.000-07:002008-09-14T23:24:39.504-07:00

360 Degree Guerrilla Marketing Here's the problem: Your prospects and customers have short attention spans and millions of businesses attempting to attract their attention. Here's the solution: 360 degree guerrilla marketing. It communicates with your prospects and customers from all directions and

Author -- Rishi Dwesarnoreply@blogger.com0tag:blogger.com,1999:blog-220922214248204088.post-33481287564048251052008-07-30T22:42:00.000-07:002008-07-30T22:43:22.490-07:00

Promotion can be loosely classified as "above the line" and "below the line" promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion.The terms 'below-the-line' promotion or communications, refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly

Author -- Rishi Dwesarnoreply@blogger.com1tag:blogger.com,1999:blog-220922214248204088.post-83239247081803611312008-07-30T22:25:00.000-07:002008-07-30T22:27:45.835-07:00

Funnel Management (Issue 1) Introduction As you already know, The Lead Generator provides the best quality sales leads available, but that's not all there is to successful selling. This ezine is designed to provide you with additional practical methods to help you be more successful in sales. Funnel Management Prioritizing your work is the key to effective time management, but the question

Author -- Rishi Dwesarnoreply@blogger.com0