Marketing Voices

HubSpot: New Marketing Tool with Insights By Scale Venture Partners’ Rob Theis

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Wed, 11 Nov 2009 08:58:30 +0000

HubSpot is an inbound marketing system helping small and medium sized businesses get found on the Internet by the right people and convert them to new sales. Rob Theis, Managing Director of Scale Venture Partners just invested in HubSpot and joined their Board. He talks about what he feels is so special about his new investment.

Twitterville: Author Shel Israel Discusses His Book

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 26 Oct 2009 08:12:12 +0000

Shel Israel and I sat down at his house and talked about his latest book, Twitterville. So far the book is selling really well, and is on a path to sell at least as well as Shel’s first book, Naked Conversations. Shel feels Twitter has had a transformational impact on the lives of millions. His book delves into stories of businesses, individuals and others who have used Twitter successfully.

Guy Kawasaki On Twitter Strategies For Building A Huge Following

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 19 Oct 2009 07:01:14 +0000

The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He talks about how there is no correct or incorrect way to use Twitter despite the challenging criticisms he gets from his followers on his strategy. He uses Twitter mostly promotionally just to build Alltop, a company he co-founded and loves dearly. Guy talks about how he is a broadcast network—more like PBS– as he educates his readers with his content-rich tweets. He uses ghost writers and discusses his transparency and tricks-of-the-trade.

BlogWorld and New Media Expo – Las Vegas 2009

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Wed, 07 Oct 2009 06:31:01 +0000

From Connected Social Media:

BlogWorld and New Media Expo, the world’s largest social media conference is coming to Las Vegas October 15-17, 2009.

The over 280 speakers includes keynotes by: Guy Kawasaki, Kara Swisher, Chris Brogan, Laura Fitton, Jeremiah Owyang, Scott Monty, Brian Solis, Wendy Piersall, Ted Murphy, Chad Vader, Don Lemon, Leo Laporte, Joanna Drake Earl, Kevin Pollak, and Jay Rosen.

The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit” conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities.

In addition to the only industry-wide new media industry exhibition, BlogWorld & New Media Expo features the largest new media conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business.

If you are currently blogging, podcasting, vlogging, producing other forms of new media content, entering the new media industry, or researching ways to leverage new media for your large or small company, then you need to be at the only comprehensive new media convention–BlogWorld & New Media Expo. Located in the South Hall of the Las Vegas Convention Center at: 3150 Paradise Road, Las Vegas, NV 89109

Social Media Is Like Air Says Business Marketing Expert Charlene Li

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Wed, 30 Sep 2009 07:01:20 +0000

Charlene Li, founder of Altimeter Group and formerly the key social media analyst at Forrester Research, talks to Marketing Voices about the latest trends in social media and marketing. Charlene provided these insights:

1. Social media will be like “air.” It will be everywhere and used by everyone. No one will be afraid to use the tools like Facebook, LinkedIn, and Twitter—sharing information will be second nature.

2. Every employee can be a marketer. From the manufacturing floor to the executive offices of large and small companies, everyone in the company will be using social marketing tools as a way to build brand and visibility.

3. Everyone can be a marketing channel for you. What’s most important is whether these bloggers have the right audiences and have captured the minds and hearts of others.

4. People are putting the technologies (for example, Twitter and Facebook) first—not the business objective. People must first determine what they want to accomplish rather than learn how to use these technologies.

She is writing a new book that will be published early 2010 that is called Open: How Leaders Win by Letting Go. In this book, she explains how leaders in today’s businesses need to understand the need for communication transparency, letting go and not be so controlling in order to succeed.

Social Media Use By The Navy Today

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 07 Sep 2009 07:32:49 +0000

Dennis Hall, founder of Avere Group, a multimedia company and also a volunteer who coordinates the public affairs offices of the 7 military services, sat down with Marketing Voices at the Woodside Bakery and talked about the status of social media in the Navy today. With diners buzzing in the background, we talked about how the Navy is using Facebook, YouTube, and Ning to build communities for the navy recruits and others. It is helping keep thousands of people connected in this tough wartime.

PRWeb’s Perspective On Social Media News Release Trends

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 31 Aug 2009 07:21:32 +0000

Talking to Sophie Shiatis, Vice President of Ecommerce Strategies at PRWeb, I learned about the latest trends they are seeing given the hundreds of clients they are servicing. Adding images, and sound either through video or podcasts is becoming the norm for press releases today. People are not using press releases to drive media results, but instead drive understanding by using different forms of communication. Video is proliferating and as Sophie explains, it is not expensively created video, but instead using inexpensive cameras to improve text content.

Public Relations Leads Social Media Engagement In Most Organizations Says Eric Schwartzman

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 24 Aug 2009 07:01:56 +0000

Social Media Strategist, Eric Schwartzman talked to Marketing Voices about his newly released study highlights, and the findings were enlightening.

Public relations professionals (not the marketing pros) at corporations are taking the lead in managing the organizations use of social media communications channels, in this 13 minute podcast, Eric discusses other salient findings from the study by iPressroom, PRSA, Trendstream and Korn Ferry International.

KickApps: Michael Chin, SVP Marketing Describes Lea and Perrins and Ovation TV social media campaigns

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 10 Aug 2009 07:01:02 +0000

KickApps is a social CRM platform that enables companies to create online engagement experiences, used by marketers, customer support and product development teams. Michael Chin, a repeat interview for me on Marketing Voices, talked about his latest campaigns for Lea and Perrins and Ovation TV. Lea and Perrins used a $5,000 prize contest to drive engagement and Ovation TV held a Battle of the Nutcracker Contest. Chin also tells me that despite the recession, KickApps business is going gangbusters. Good to hear for social media and marketing!

Building A Multi-Million Dollar Business By Using Social Media: Mom Blogger Stacey Kannenberg

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 03 Aug 2009 07:01:02 +0000

I was intrigued about how a mom blogger, author, publisher, consultant built her business into a multi-million dollar entity using social media.. Talking to Stacey Kannenberg who lives in Wisconsin, I learned that she started with a blog then built from there, and has now sold more than 60,000 books all through using social media. She is a real success story about how to use social media wisely. Find her at:
cedarvalleypublishing.com

Word of Mouth Marketing Expert: Andy Sernovitz: Best Selling Author and Blogger

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 27 Jul 2009 07:29:39 +0000

I met Andy Sernovitz on my USS Nimitz Trip and I was so impressed with his thoughts on word of mouth marketing. He is truly a WOM expert. This podcast talks about the four most relevant points for WOM: be interesting, make people happy, make it easy and earn trust. Andy talked to me on the show about how he does this for big brands. Find his book on Amazon, or check out his blog: Damn I wish I’d Thought of that.

Jeremiah Owyang’s 3 Top Tips for Marketers Today

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Thu, 23 Jul 2009 14:17:38 +0000

Forrester Social Marketing Expert Jeremiah Owyang believes that the future of the social web is entering the era of social colonization. Given these insights, Jeremiah offered his perspective on the best strategies marketers have to implement to be successful. Of all the largest corporate brands, Jeremiah believes Dell is doing the best job in social media today. When asked what an average corporation spends on social media today, Jeremiah said the budget was around $100,000.

Using Social Media in Recruiting: Insights From Hollister

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 13 Jul 2009 07:48:07 +0000

Recruiting is an industry that needs more edgy marketing. Having worked with some recruiters over the years, I was curious to learn from Hollister about social media techniques they have employed. Meg Toland of Hollister and I spoke about new ideas they are using including Twitter, Facebook and other tools.

Using Social Media Tools To Launch A Book: Pam Slim Author And Blogger

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 06 Jul 2009 07:01:03 +0000

I recently met Pam Slim, a successful author and blogger on the USS Nimitz trip in late May 2009. I was so impressed with her ability to speak four languages, juggle two kids and write a successful blog and now a new book that I had to interview her. Her book Escape From Cubicle Nation is gaining momentum and is found in bookstores and on Amazon.com. Check it out. In the meantime, listen to how Pam tells me what she did to launch her new book with social media tools. She especially loves Twitter. Who doesn’t these days?

Social Media Tools For Small and Medium Sized Businesses: Taleo Insights

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 30 Jun 2009 08:38:50 +0000

Given the recession, and the proliferation of small and medium sized businesses, I spoke to Duncan Egan recently, the Senior Director of Marketing for Taleo, an on-demand talent management solution company. Egan knows tons about small and medium sized businesses and told me the social media tools he finds most effective are Ning, Twitter and Facebook. He tells me that Ning is great community site platform and discusses how to use Facebook and Twitter so they leverage each other.

Admiral John Miller Aboard The USS Nimitz Gives Dramatic Briefing To Bloggers

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 22 Jun 2009 06:29:52 +0000

One night while on board the USS Nimitz, and sitting in Read Admiral John Miller’s “office”, the bloggers and I listened while he explained the important role the USS Nimitz, the strike group and the Navy play. Admiral Miller explained to the group how the Nimitz was ready to go on a deployment, and he describes where they could go and the role of the Navy in other parts of the world. The sounds of the fighter jets taking off and landing provides interesting background audio. The podcast is 12 minutes.

In the Mess Hall with Petty Officer John Hardy: Insights About His Life In The Navy

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 16 Jun 2009 06:37:10 +0000

It’s 7:30AM on our second day on the USS Nimitz and the 15 bloggers and I joined lots of the enlists for breakfast. After eating eggs, bacon and juice, I captured Petty Officer John Hardy for a short conversation. Petty Officer Hardy has been in the navy 10 years, and is a maintenance worker repairing guns and the aircraft. From Grand Rapids Michigan, Hardy joined the Navy to get a college education and grow up with more opportunities. He talks to me about the challenges of his work as well as his travel to Dubai. Photo credit of mess hall: Guy Kawasaki

USS Nimitz Interview With Lia Reynolds – Corporate Staff Judge Advocate For Carrier Strike Group 11

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 08 Jun 2009 07:31:49 +0000

At midnight while on board of the USS Nimitz, I caught up with Lia Reynolds, the Corporate Staff Judge Advocate. She’s been in the Navy for 12 years, and her “primary client” is the US Navy. She’s in love with her work, and is happy to not work in the world of corporate law. She sees herself with the Navy for at least another 8 years.

A Candid Perspective From Fighter Pilot Lieutenant Luis Delgado

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Sat, 06 Jun 2009 07:41:03 +0000

With amazing candor, Luis Delgado, talked to me about his most intense thoughts as a F-18 pilot. Flying off the USS Nimitz at night into a pitch blackness that can scare him so much he screams into his mask, Delgado admitted to me that he feels like he “dies a little death every day”. Delgado loves his work, but has such tension that he suffers from insomnia. He admits that these feelings are not unusual for fighter pilots, and that the Navy cannot really train the pilots to deal with the fear, but can only hope that they can learn the skills to get the job done. Talking to him made me happy to have pilots like Delgado protecting our country.

This video is also on YouTube in the TallSky Channel, a great source of Navy content.

Bloggers Aweigh

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 02 Jun 2009 06:57:15 +0000

U.S. based bloggers including Guy Kawasaki, Robert Scoble, and Charlene Li among many others joined an expedition sponsored by the Navy to view the USS Nimitz and its operations. On May 29-30th, these bloggers met many of the 5000 person Nimitz crew and were treated to tours of the ship and conversations with the officers and pilots. The goal of the Navy was to expose these bloggers to the real-life situations faced by many of the crew and to learn more about social media.

Blogger’s Embark photos from the USS Nimitz are available on Flickr.

USS Nimitz Flightdeck With Landing Jet

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Sun, 31 May 2009 20:29:37 +0000

What an incredible 24 hours I had on the USS Nimitz. I have many podcasts that I am editing that I will post over the next week, but here is one short video clip taken by Guy Kawasaki of what it was like standing on the flight deck of the Nimitz. Guy invited me on this trip which was just the most exciting adventure I had. It also began on my birthday, May 28 so what a present!

Learning Navy & Marine Corps Terms for Bloggers’ Embark

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Wed, 27 May 2009 06:37:34 +0000

In preparation for the embark for the USS Nimitz trip, I was sent the following terms to learn by Dennis Hall. Dennis is the man in the middle of the picture here along with Guy Kawasaki and Bill Reichert of Garage Technology Ventures, a venture capital firm founded by Guy. We embark on Thursday May 29th from San Diego and return May 30th. I am a bit nervous as I don’t know what to expect despite having been well prepared by the Navy and Dennis Hall.

Navy & Marine Corps terms:
Activity = Evolution
Arresting Cable
Arresting Hook
Back of Ship = Stern
Bed = Berth
Bed = Rack
Blue Angels = Navy Air Demonstration Squadron fly F-18s
Bolter = Pilot missed arresting cable on landing attempt
Bow = Front of Ship
Bridge = Commanding Officers’ station
Brig = Jail
Call sign, e.g. “Daddy”, “Garage”, “Slick”, “Woz”
Carrier Onboard Delivery = COD aircraft or C-2 Greyhound
Catapult Launch = “Cat launch”
Commander, Naval Air Forces – Pacific = COMNAVAIRPAC
Commanding Officer = CO
CO = Commanding Officer
CVN = “aircraft carrier, fixed wing, nuclear powered”
Executive Officer = XO
Dining = Mess
Dining Area = Mess Deck
Distinguished Visitor = “DV”
Drink = Pacific Ocean’s water
DV = Distinguished Visitor
Food = Chow
Front of Ship = Bow
General Quarters
Hallway = Passageway
Jail = Brig
Landing = “Trap”
Landing = Recovery
Left = Port
Left side of ship = Portside
Manifest = Boarding Pass
Marines or Marine
Meal = Chow
Mess = Dining
Mess Deck = Dining Area
Military Occupational Specialty (military job) = MOS
MOS = Military Occupational Specialty (military job)
Pace = Operational Tempo or “Ops Tempo”
PAO = Public Affairs Officer
Personnel … Enlisted … Petty Officer … Officer
Public Affairs Officer = PAO
Right side of ship = Starboard side
Sailor = Warrior
Semper fi = Semper fidelis
Stack
Starboard = Right
Stern = Back of ship
Training Officer = TO
Take-off = Catapult Launch if fixed-wing aircraft
Tired = Beat
Window = Porthole
Windshield = Wind screen
XO = Executive Officer
You = Distinguished Visitor or “DV”

Bloggers Embark: USS Nimitz Plans To Receive 16 Podcasters, Bloggers and Others for May 29-30, 2009

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 19 May 2009 23:01:32 +0000

On May 29th, 2009 a group of bloggers including Guy Kawasaki, Robert Scoble, and Charlene Li (in addition to me) will be flying via a navy plane to the USS Nimitz. The ship holds 5,000 people and will be out in the middle of the Pacific Ocean. The Bloggers and I will join the crew and captain for 20 hours of “ship bonding”. Why is the Navy doing this? I asked Dennis Hall, the group’s organizer and volunteer who nominates civilians to the Public Affairs Officers of the 7 military services. They are doing it to have the Navy get better “word of mouth” marketing among the world. Dennis also explains the entire trip to the Marketing Voices audience which will include a fast stop of the airplane as it lands and moves from 140 mph to 0 mph in just one second. Dennis says the people’s bodies on the plane will feel like a pufferfish.

To contact Dennis Hall, who is featured in this podcast, please go to AvereGroup.Wordpress.com or call: 916-541-1992

Channels.com: Video Syndication Tools for the Web

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 18 May 2009 07:01:34 +0000

Web video publishers need to build communities of subscribers and video is becoming the preferred means for visual communications. Channels.com just announced a series of enhancements that make it easier than ever for people to subscribe to video feeds and video podcasts. Marketing Voices talked to Sean Doherty, President and CEO of Channels.com about their services and best practices.

Managing A Brand’s Social Media Presence From One Platform: Direct Message Labs

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 04 May 2009 07:01:25 +0000

Trying to manage social media channels like Twitter, Facebook and LinkedIn is tough today. Brands want to communicate but really ensuring they are managing what is being said and where it is being said is impossible. A relatively new company is trying to address this need for communication control, and it’s called Direct Message Labs. Marketing Voices talked to CEO Steven Plous of Direct Message Labs, and learned they are approaching social media from a marketing, lead generation and new customer acquisition perspective. They gather data across all the social media environments and provide unique insight into customers and their behavior. Most of their customers are Fortune 500 brands.