Jennifer Jones & Partners

Jennifer Jones & Partners Named “Best Communications Firm” in the Venture Capital and Private Equity Industries in North America for Second Consecutive Year

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Sun, 22 Apr 2012 00:07:24 +0000

DealMakers Monthly Magazine Cites “Exceptional” Performance Amid Very Difficult Economic Environment

WOODSIDE, CA–(Marketwire – Apr 19, 2012) – Jennifer Jones & Partners (JJ&P), a marketing advisory firm that provides branding, positioning and strategic counsel for venture capital and private equity firms, has been named “the best communications firm” in venture capital and private equity in North America in 2012 for the second year in a row by DealMakers Monthly Magazine.

The DealMakers Private Equity Awards 2012 recognizes select venture capital and private equity firms and their professional advisors “that have performed to exceptional levels during the most difficult period that the global economy has experienced for decades.”

JJ&P previously won the DealMakers Annual Awards 2011, which awarded firms that continually displayed a huge degree of quality, tenacity and strategic ability in venture capital, private equity and related fields.

Winners of both rewards were selected via a readership survey of 81,500 individuals and businesses who subscribe to the magazine in print or online. DealMakers Monthly is based in Essex, England.

“My clients get to work with the best and the brightest in venture marketing,” said Jennifer Jones, president and CEO of Jennifer Jones & Partners. “I have been involved in the venture world since 1989, so I have really seen many ups-and-downs and have marketed many types of venture firms in the last 23 years. This award is wonderful recognition for my firm’s hard work.”

ABOUT Jennifer Jones & Partners (JJ&P) has been a leading firm providing marketing advisory and marketing communications expertise since 1989. The firm’s clients primarily include many of the nation’s top venture capital and private equity firms and their portfolios of technology and healthcare companies. JJ&P has worked with 25 firms during the last two decades including Menlo Ventures, Mayfield Fund, Goldman Sachs, GSR Ventures, Psilos Group, Scale Venture Partners, and Versant Ventures. For more information, visit www.jenniferjones.com or contact Jamila Khan at Jamila@jenniferjones.com or 916-333-1552.

Jennifer Jones & Partners Named “Best Communications Firm” in The Venture Capital and Private Equity Industries In North America by DealMakers Monthly Magazine My firm won an award today I was told for...

Jennifer to present Fundraising Fundamentals at NVCA Annual Meeting

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 20 Apr 2012 08:24:08 +0000

Fundraising Fundamentals at

NVCA Annual Meeting

April 23 2012

Santa Clara California.

Fundraising Fundamentals: NCVA presentation April 2012

View more PowerPoint from the Hartsook Letter

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Friend2Friend CEO Roger Katz: Speaking Out On Social Commerce And Social Media Marketing (7:47)

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 23 Mar 2012 01:04:07 +0000

Roger Katz founded Friend2Friend in 2006, believing that the social graph of Facebook was an incredible opportunity for brands and products to ignite true “word of mouth” marketing online. Friend2Friend meets the social media marketing challenges facing brands and agencies today — building scalable personalized solutions—that go beyond Facebook to include YouTube, Twitter and mobile platforms. Marketing Voices talks to him about what his company does and some ideas of how he views the market landscape today.

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Mobile Marketing: Latest Trends And Applications By Dorrian Porter CEO Of Mozes

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 07 Nov 2011 14:51:25 +0000

Mozes, a leader in mobile audience engagement, works with companies who are interested in sophisticated mobile marketing. CEO Dorrian Porter and I discuss what he views as the mobile marketing market and how smart brands are utilizing mobile. Dorrian Porter is the founder and CEO of Mozes. He is an entrepreneur who co-founded highermarkets, an on-demand software company in march 2000. He later became CEO and led it to its acquisition by a NASDAQ listed company in 2002. Dorrian worked with the combined company until July 2005, where he helped significantly grow the business and shape the company’s product offerings. Previously, Dorrian practiced law at Wilson Sonsini Goodrich & Rosati in Palo Alto, California where he represented a wide range of tech companies. Prior to joining WSGR, he worked in Canada as an associate at McCarthy Tetrault, an analyst at Harrowston, Inc. (now TD Capital) and at the Canadian Parliament, including the prime minister’s office. Mozes blog is at www.Mozes.com.

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Jennifer Jones & Partners Named “Best Communications Firm” in The Venture Capital and Private Equity Industries In North America by DealMakers Monthly Magazine

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 01 Nov 2011 16:26:36 +0000

My firm won an award today I was told for Best Communications Firm” in The Venture Capital and Private Equity Industries In North America by DealMakers Monthly Magazine. I am excited as I did not even know I was “up” for the award and so it is extra special! I owe enormous thanks to all my clients over the last 22 years. Plus all my partners who are currently helping me and have supported my clients. It’s cool to be a small firm and win something that was voted on by more than 80,000 people.

See press release.

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Facebook Friends Become Most Important To Marketers: 33Across’s CEO Eric Wheeler Speaks Out On Their Strategy

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 10 Oct 2011 01:21:37 +0000

33Across, a social targeting platform, has developed new technology called SocialDNA that uses social graph data to dramatically improve online marketing.. The firm’s customers are Fortune-500 brands and 33Across helps these companies understand how Facebook fans have become irrelevant to marketers today but instead marketers are targeting Facebook’s friends of friends. Eric Wheeler talks about how 33Across is implementing their strategy.
See retail brand graph (PDF)
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XA CEO Rob Leathern On Building Better ROI With Advertising

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 10 Oct 2011 01:02:04 +0000

XA.net has deep expertise and legacy experience in display having managed all of Zynga’s display advertising and believes the world of display and social advertising will merge into one ecosystem. Marketing Voices interviewed Rob Leathern, CEO and Founder of XA.net and gets his insights on the world he knows well. For a free trial go to www.optim.al and see what they have to offer.
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Social Media Week LA – September 19-23 Social Media Week LA to Feature Robert Tercek, Chris Gebhardt,...

Social Media Week LA – September 19-23

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 16 Sep 2011 23:00:50 +0000

Social Media Week LA to Feature Robert Tercek, Chris Gebhardt, Eric Schwartzman, Celebrities, Emmy Panel, And More Than 75 Events Across Los Angeles from September 19-23
Paley Center, V Lounge, Ogilvy and Bergamot Station Form Hubs for Multi-Venue, Weeklong Event Celebrating Social Media With Panels, Book Signings, Keynotes, Parties and More; VIP and “Fast Check-in” Passes Available for First Time
LOS ANGELES – September 15, 2011 – The second annual Social Media Week Los Angeles (http://socialmediaweek.org/losangeles/) seeks to break all records with more than 75 events, a 500-person opening party, celebrities, social media experts and enthusiasts gathering across Los Angeles from September 19-23. This year’s event is expected to shatter last year’s attendance of 4,000 people, according to city partner and conference producer, SocialRadius.
Monday, September 19, the conference will kick off at the Paley Center in Beverly Hills at 8:15 am with a conference preview and continental breakfast hosted by conference organizers SocialRadius, followed by a keynote speech at 9:00 am by digital pioneer Robert Tercek who, among his many accomplishments, is perhaps best known as the person who put Oprah Winfrey on Twitter in 2009 as then-head of digital for Oprah Winfrey Networks. Oprah generated more than one million followers in record time, marking a change in the Twitter landscape from being a techie network to one now dominated at the top by media and celebrities. His panel, “The Mobile Social Tsunami: Welcome to Life After Mass Media,” will set the groundwork for the five days of events throughout the city.
The all-day program at Paley Center also includes panels curated by Music Choice, the Public Relations Society of America (PRSA), and a panel on celebrities in social media featuring actor Kevin Pollak, former Lakers star Rick Fox, and top music industry attorney Ken Hertz. Monday’s festivities move slightly further west at 6:00 pm for the 500-person opening party at the V Lounge, 2020 Wilshire Blvd., Santa Monica. In total, Monday features 13 events at six locations, the vast majority of which, including the opening party, are free and open to the public on a first-come basis at www.socialmediaweek.org/losangeles.
Tuesday, the focus shifts to social media and advertising with two days of content at Ogilvy, Culver City, and to social gaming, with a Gaming Power Panel moderated by serial entrepreneur and father of virtual currency, Brock Pierce, with a panel of gaming companies including Xfire, GamersFirst and Gamezee, followed by a Silicon Beach Meet-up and Reception. The panels at Ogilvy include sessions on Social Engagement Advertising, hosted by SocialVibe, QR Codes and Automotive and Social. Ogilvy is also hosting a panel called, “Mobile Goes Social at the Primetime Emmys,” that features a behind-the-scenes look at the role mobile and social technologies have played at this Sunday’s upcoming Emmys. Tuesday is another busy day, with 18 sessions scattered across 13 venues.
Wednesday, in addition to the second day of advertising panels at Ogilvy, will feature another half-day of content at the Paley Center, from 9:00 am – noon, featuring a two-hour breakfast panel by Experian titled “When Integrated Marketing Met Social: Love at First Like.” The morning session concludes with a panel on Facebook marketing by leading Facebook statistics portal and social media marketing platform, Socialbakers. The afternoon will also feature a social entertainment panel at Ogilvy with BuzzFeed and Funny or Die, as well as a social media and fashion event at Rockwell, 1714 Vermont St. Capping off the evening will be parties by Digital LA at the V Lounge on Social Media and Social Good, as well as an iHollywood Forum panel and mixer at Bedford Parc in Baldwin Hills. In all, there are 19 events on Wednesday at 14 venues.
Thursday kicks off with a Social Media Breakfast at the Coupa Café in Beverly Hills, and then the focus turns to the Bergamot Station hub in Santa Monica, where four panels tackle social media and social good. The evening’s events include the Schmoozd Tech and Startup Job Fair at Wokcano in Santa Monica, and a Tubefilter Meetup at theStream.tv Hollywood Studios. Overall, there are 13 events on Thursday at 10 venues.
Friday, the focus moves back to the Paley Center, where social media author Eric Schwartzman will present a keynote and panel on social media for small business, followed by “We First” author Simon Mainwaring and other thought leaders to be announced on a panel called “Brands in Action: The New Social Media Promise.” The week wraps up with a VIP closing party on the rooftop of the Paley Center on Friday night.
Ongoing schedules will be updated on the SMWLA website – as well as on Twitter (@smwla) and Facebook.
VIP Passes and Fast Check-in
Most of the 75 events and parties are free and available on a first-come/first-serve basis. One must sign up at www.socialmediaweek.org/losangeles for every event one wishes to attend. For those who would like to skip ahead of the lines, the conference is offering a “Fast Check-in” pass for $49 that will allow access into any free, non-VIP event (60+ in all) without signing up dozens of times.
In addition, there will be two levels of VIP passes available. For $149, attendees will receive a Fast Check-in pass, plus will be allowed guaranteed entry into a special VIP lounge at the four of the parties (Opening Party, Media Hub Reception, Gaming Power Panel, and Social Media for Social Good). A small number of VIP-Plus passes will also be available for $225 and additionally include entry to the VIP Closing Party.
For more information, please go to http://smwlavip.eventbrite.com/.
About Social Media Week
Globally, Social Media Week is a 13-city experience that has become the world’s largest simultaneous distributed conference of any kind. Los Angeles is just one of two US cities taking part of the week-long global effort, which will also include simultaneous week-long events in Beirut, Berlin, Chicago, Glasgow, Milan, Moscow, Rio de Janeiro, Sao Paolo and Vancouver.
About SocialRadius
One of the very first social media marketing agencies, SocialRadius (www.socialradius.com) has established itself as one of the world’s premier boutique firms. The Firm crafts unique, dedicated solutions to each client’s individual requirements, including blog creation and optimization; blogger outreach and promotion; lead generation using social media; physical and virtual events to engage top bloggers; Twitter strategy and execution; viral video strategy, creation and outreach; and social network strategy and marketing.
About Crowdcentric Media
Social Media Week is owned and operated by Crowdcentric Media LLC and is a global platform connecting people, content, and conversation around emerging trends in social and mobile media. Delivered primarily through a network of internationally hosted conferences and online through social media, Social Media Week literally connects hundreds of thousands of people every year through learning experiences that aim to advance our understanding of social media’s role in society. To learn more, visit www.socialmediaweek.org.
# # #
Media Contact: Kathy Kwon, 310-862-6315, Kathy@socialradius.com
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Google+ Request to Brands regarding Google+

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 11 Jul 2011 22:43:30 +0000

I ran across this video and request from Google regarding their new service and thought you might be interested in seeing the video and copy from Click Z.
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Virtual Marketing: What Works? Insights Of Expert Joerg Rathenberg Of Intercall

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 11 Jul 2011 09:03:17 +0000

Joerg Rathenberg VP of Product for Intercall talks with me about the latest in virtual marketing. Intercall just completed a study of 60,000 and 550 responded and he shares the latest on trends in virtual. He also delves into the best practices. If you wish to get in touch with him here’s his contact information: Joerg Rathenberg: LinkedIn; Twitter: @jrathenberg
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Fortune Press By Dan Primack For Client GSR Ventures: Baidu Investment Of $306 Million

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 24 Jun 2011 18:11:40 +0000

Full store here
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How To Gauge Social Marketing Success Today: Ceo Brad Klaus Of Extole

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 13 Jun 2011 11:33:57 +0000

2011 is the year that 70% of marketers plan to increase their social marketing budget by more than 10% according to a Mashable/Effie poll by agencies. 87% said social media most important to achieving success. Brad Klaus CEO of Extole tells listeners more about how to view Facebook “Likes” and what the future holds in social media. Klaus also expounds upon the importance of ROI.
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Erik Luhrs Author of “Be Do Sale” Says The USP Is Dead: What’s Next?

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 13 May 2011 23:30:48 +0000

Marketer and author Erik Luhrs believes that the USP is dead. USP stands for unique selling proposition, and Erik believes it’s being replaced by the Unique Sales Persona. It’s all about branding yourself today. Companies can utilize the USP too. Erik delves into how on marketing voices. Connect with Erik at @erikluhrs on twitter or get the book Be Do Sale on Amazon.
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Marketing Strategy for Venture Roundtable

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Sun, 08 May 2011 22:39:38 +0000

September 2011
Dow Jones Private Equity Event
leader: Jennifer Jones
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Turbo Talks – Claremont Creek Ventures

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 26 Apr 2011 06:29:10 +0000

April 2011
Claremont Creek Ventures held its third Turbo Talks event for CEOs of the companies that they have funded. Claremont Creek hosts a couple of these events each year for their portfolio company CEOs to network with and learn from each other.

Typically they focus each event around a theme and gather for dinner at the Epic Roasthouse in San Francisco to discuss “Hiring and Building Great Startup Teams”. To kick off a conversation we posed two scenarios. One dealt with a newly funded “Series A” company which would be hiring across many functions in a competitive market. The second was a startup–several years into its business– managing issues of growth and trying to retain great performers who are often substantially vested in their equity. It’s tremendous to experience the quality of conversation and ideas that emerge when you get a talented and diverse group together. The CEOs in attendance quickly got into a discussion about what characteristics to look for in candidates, how company culture factors into hiring, and when (or even whether) to consider paying a premium for certain candidates. Everyone in the room recognized elements from his own experience and the discussion quickly took off with CEOS sharing specific examples of what they had seen work well, or sometimes not so well.
What emerged was a spirited debate and a great deal of fun. We certainly enjoyed it and hope all of the CEOs who joined us did as well. In fact, we’d love to bring everyone together even more frequently, but that’s just difficult to do when you confront the practical realities of twenty startup CEOs each with overbooked calendars. However, we recognize it is “lonely at the top”. Hopefully events like this offer a chance for these entrepreneurs to take just a brief step back from running their companies to enjoy connecting with their peers. Check out a few photos of everyone gathering before dinner.

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Home page

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Sat, 09 Apr 2011 22:38:35 +0000

JJ&P: Marketing Smarts For Venture Capital and Private Equity
Our clients include the nation’s renowned venture capital and private equity firms who are investing in technology, and healthcare companies.
Founder and President, Jennifer Jones is also the creator and host of a successful weekly podcast called Marketing Voices. This podcast gives thoughtful insight regarding how social media is impacting strategic marketing today for businesses worldwide.
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Jennifer Jones and Guy Kawasaki Churchill Club: Enchantment Defined

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 08 Apr 2011 22:58:42 +0000

April 2011
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Social Network Integration

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Wed, 06 Apr 2011 21:40:05 +0000

We connect you to you clients through the social networks they use.
Facebook
Twitter
Linkedin

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Content Development

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Wed, 06 Apr 2011 21:38:40 +0000

We see projects through to completion, producing materials in digital media or print and always creating content that tells a compelling story for its target audience. Our content development work includes:
White papers and brochures
Sales collateral
Website development
Website content
Bylined articles
Executive presentations and videos
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Marketing Programs

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Wed, 06 Apr 2011 21:37:59 +0000

Bringing a clear vision and setting measurable goals, we help our clients translate high-level business objectives into creative marketing programs that change perceptions and capture emerging opportunities. Services include:
Executive thought leadership
Customer marketing and case studies
Public relations
Events
Partner marketing
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Marketing Strategy

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Wed, 06 Apr 2011 21:37:02 +0000

Effective marketing strategy begins with a sound strategic foundation. Rainmaker helps companies identify their position of strength in the market and plan for success. Services include:
Corporate and product positioning and messaging
Marketing and communications planning
Branding and identity development
Market research
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Social Marketing to the Business Customer: Eric Schwartzman’s Newest Book

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 01 Apr 2011 07:28:16 +0000

Eric Schwartzman released a new book a few months ago called Social Marketing to the Business Customer. Eric speaks to how B2B is hot now, and growing by leaps and bounds as every type of business is using social media. Law firms, mom and pop stores, consulting firms, and others are figuring out how to market using new tools. Eric tells how it’s not about making a splash with a YouTube video but how to swim a marathon. His favorite tool is slideshare and his new book discusses just how to best build a business to business social media strategy. It’s a practical guide to finding and engaging niche audiences with social media, and the first title devoted exclusively to using Twitter, Facebook and Linkedin for B2B communications.
See also:
B2B social media
Social Marketing to the Business Customer is available through Amazon, Barnes & Noble and Borders.
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Guy Kawasaki’s Newest Book: Enchantment: How Can You Become More Influential?

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 07 Mar 2011 09:34:33 +0000

Enchantment– captivation: a feeling of great liking for something wonderful and unusual. How can you become more enchanting? In his newest book Enchantment, Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction. Enchantment’s fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them. This is not the 2011 version of the “EST Standard Training” but Guy has done social research and now talks provocatively about how learning how to enchant can maneuver through difficult decisions, break people’s entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. This book will most likely become a best seller. Check out all these links to hear and see more about Enchantment.
Links from this podcast:
Photo contest
Speech video
Web quiz
Facebook quiz
Facebook fan page
Bio and background
Pictures
Badges
Infographic
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Jeremiah Owyang of Altimeter Group: Career Path of the Corporate Social Strategist

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 28 Feb 2011 10:49:51 +0000

The corporate social strategist role is at a crossroads. They have challenges that are hurting their progress. In a recent report by Jeremiah Owyang, a partner at Altimeter Group, he discusses his these challenges after surveying more than 140 professionals in numerous corporations about their jobs. Check out the full report at: www.web-strategist.com.
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Breakfast Meeting with Social Marketing Experts including Guy Kawasaki in January 2011

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Wed, 12 Jan 2011 05:48:57 +0000

I met with marketing guru, Guy Kawasaki and numerous others to discuss the launch of Guy’s newest book: Enchantment.
Here Guy is showing the swallowtail butterfly he had created for the book’s cover.
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Bullhorn: Reaching staffing and recruiting executives online

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 10 Dec 2010 06:05:40 +0000

Art Papas, founder and CEO of Bullhorn, a global leader in online staffing and recruiting software, discusses the company’s newest offering, Bullhorn Reach. Bullhorn Reach is an online service that helps recruiting agencies harness search engines and social media to build new client and candidate relationships. It automatically promotes recruiters’ ongoing activities such as new jobs, new placements, and industry insights to LinkedIn, Twitter, Facebook, Google, Bing, Yahoo and more—all from one source.
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Keynote Branding Venture Firms: Jennifer Jones NVCA/PWC CFO event

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 08 Oct 2010 23:05:29 +0000

October 2010
Jennifer gave a keynote on the branding of a venture firm to more than a hundred CFOs of venture firms. She also moderated a discussion with James Beck, MD and COO of Mayfield Fund, and Spencer Punter, Managing Director of Capital Dynamics.
You can download a copy of the presentation in PDF format
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Ernst & Young Venture Capital CFO Leadership Summit: How will you help build your firm’s future?

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Thu, 07 Oct 2010 03:27:37 +0000

I am excited to be giving a luncheon presentation on marketing at the Ernst & Young CFO networking event. www.seeuthere.com/vc_cfo_conference
Here’s where you can find me on Thursday. I will be discussing why marketing matters in today’s incredibly competitive venture environment. Believe it or not, the world for venture capitalists who want to get money from their limited partners today are facing one of the most competitive worlds in decades. So marketing really matters in this economy. I will talk about strategies I have used for the last twenty years to market venture firms I work with and their portfolio companies. I will post the presentation after Thursday the 7th.
October 6, 2010 – Cocktails & Networking Dinner
October 7, 2010 – Full Day Content Session & Networking Reception
Garden Court Hotel
Palo Alto, CA
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The Social Media Informer Badge

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Thu, 16 Sep 2010 09:45:33 +0000

To all Marketing Voices listeners and readers, you may have noticed the Social Media Informer badge on my site. I was asked to participate in the launch of the new site which appears to have an interesting strategy for aggregating and distributing social media content. As a supporter of their site, I find myself in the company of social media experts Tom Pick, Paul Dunay, J-P De Clerck, Tony Karrer and Chris Brogan as well as many others.
Social Media Informer seems unique in several respects. The content is organized by topics and themes so visitors can read related items, and learn about blogs and bloggers who write about what interests them, but what’s more appealing is that Social Media Informer is designed to drive people who like posts of a particular site back to that site. I suggest you check out social media informer.
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Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Thu, 02 Sep 2010 10:35:29 +0000

A polymath is someone who excels in many disciplines. Lots of technology and biotech people are polymaths. Author Vinnie Mirchandani describes the characteristics of them and how he views their personalities. He tells me the advice he would offer to today’s teen or college student is to stay curious and aim high. Great thoughts from this successful author. A different type of interview for Marketing Voices but well worth the listen.
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Virtual Agents: Making Customer Interaction on the Web More Personal and Efficient

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 17 Aug 2010 19:20:03 +0000

Mark Gaydos, VP of Worldwide Marketingof VirtuOz discusses the power of virtual agents and future trends for their use in marketing. Gartner is predicting that the virtual agent market will hit $180M in 2010 and VirtuOz is a provider of the artificial intelligence technology that makes them a leader in the space.
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Vocus: A New Social Media Monitoring Product

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 09 Aug 2010 07:01:04 +0000

Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Despite the heavy competition in the marketplace, the product is doing well. I caught up with Kye Strance and discussed the new product, its target audience and how it’s selling.
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Virtual Events: A Great Way to Get Sales Leads Says Unisfair

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 03 Aug 2010 04:30:55 +0000

Lead generation is the top priority for marketing executives. Virtual events are the best way to get leads according to a Unisfair marketing study. Unisfair is a virtual event and environment company and recently talked to Marketing Voices. We discussed the difference between a virtual event and a webinar and how companies are using virtual events today. Joerg Rathenberg, the Senior Director of Marketing told me that companies like Oracle and Novartis are seeing impressive sales leads from virtual events. Unisfair is backed by Sequoia Capital and other venture firms.
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Customer Service Megatrends: Social Media Won’t Be A Differentiator

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 19 Jul 2010 06:29:01 +0000

Bruce Temkin, customer service expert and head of his own consulting firm, Temkin Group talks about his newest findings from his research. Formerly a Forrester Research expert, Temkin now is discussing what the current state of customers (broadly speaking) is. He looked at the megatrends affecting customer service over the next five years and has a prescription for success which he discusses. Within a few years, he believes social media won’t be a differentiator for businesses.
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Brian Solis: Author of Engage: The Social Media Style Guide

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 16 Jul 2010 23:40:41 +0000

Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to define the voice, personality and criteria of a brand. Check out his book Engage! and learn what you need to do to establish the rules of engagement.
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Do’s and Don’ts of Social Media for Business

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 25 Jun 2010 06:14:42 +0000

I found this infographic well constructed and informative. David Steel is a speaker, author and coach in social media, and commissioned this work. Feel free to share it with your followers and friends.

Via: The Steel Method
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Obama, Apple, Cisco and Charlene Li of Altimeter Group on Open Leadership – Part 3 of 3

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 15 Jun 2010 07:01:24 +0000

Obama got elected for his open leadership style. No matter what your political leanings, people in marketing have to admire how he used social marketing and open leadership to get elected. Charlene Li Founder of Altimeter Group and her latest book called Open Leadership discusses Obama’s style of leadership, and a couple of companies’ style including Cisco, and Apple. Charlene also gives her perspective on leadership in China.
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Charlene Li on Open Leadership: The Sandbox Covenant – Part 2 of 3

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Sun, 13 Jun 2010 07:01:29 +0000

Charlene Li, Founder Altimeter Group, describes how important it is for leaders to have a sandbox covenant. She also describes the steps for an open environment with me. Her latest book, Open Leadership is a best seller in the first month of its release.
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Charlene Li on Open Leadership: How to Win By Letting Go – Part 1 of 3

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 11 Jun 2010 23:40:35 +0000

In her new book called Open Leadership, Charlene Li Founder of Altimeter Group discusses the importance and difficulty of being open as a leader. In this first of three podcasts, we delve into what it means to be an open leader. Can open leadership be learned, and will GEN Y change the way corporations are run because they are more transparent are some of the topics we tackle.
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BroadVision Launches Clearvale and Giovanni Rodriquez, the new CMO talks about the product, his role and the company’s direction

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 25 May 2010 13:00:23 +0000

Giovanni Rodriquez recently joined public company BroadVision as their Chief Marketing Officer. Rodriquez describes how he views BroadVision’s challenge and market position, and speaks a bit about the new product, Clearvale. Rodriquez has only been in the job a couple of months, having transitioned from his role as Partner at The Conversation Group.
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Jen McClure: What’s Happening in Social Marketing Roles Within The Corporation?

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Tue, 11 May 2010 08:12:28 +0000

Jennifer McClure, founder of the Society of New Communications Research, abbreviated to SNCR for those in the know, talks about how corporations today are setting up their social marketing practices. A discussion is being held among many corporations according to Jennifer on who “owns social media and marketing”. Normally relationship oriented positions are managed by public relations but that’s changing says Jennifer. New titles and functions abound that did not exist 5 years ago.
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Jeremiah Owyang’s Perspective on the Facebook f/8 Announcement (sound is a bit defective)

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Sat, 01 May 2010 00:55:29 +0000

As a voice of reason over all the hype about Facebook, I always want to check in with Jeremiah Owyang Partner at Altimeter Group. They’re based in Silicon Valley. Jeremiah gives me the straight scoop on their latest announcement. To all my listeners, sorry the sound is not great. I wanted to share the content anyway.
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David Hornik of August Capital describing the “must attend” event for entrepreneurs called The Lobby. Part 3 of 3

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 19 Apr 2010 07:01:16 +0000

Who would have ever known that David Hornik’s son made a puppet “Little David” for his birthday? David Hornik is happy to mention it to provide a perspective of himself. Hornik also talks to me about an An August Capital event called the Lobby. It’s part TED (Technology, Entertainment And Design) and part Foo Camp (Friends of O’Reilly). David Hornik Partner at August tells Marketing Voices listeners what the Lobby is, and why it is so successful. IT is an invite-only event, so despite the great insights Hornik provides on this podcast, it takes initiative to get invited to the Lobby. But don’t give up pursuing it, if you want to go. He is waiting for those who show the most initiative. Keep pursuing David Hornik at August Capital.
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David Hornik Of August Capital: Venture Capitalist – How do you get his attention? Part 2 of 3

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 12 Apr 2010 07:01:04 +0000

Hundreds of thousands of people are trying today to get to see David Hornik. He is a celebrated venture capitalist who is based in Menlo Park in the heart of Silicon Valley. How do you get his attention when you are seeking funding as an entrepreneur? You have to either have such a compelling idea that he will listen to you or even better be introduced by someone he trusts and knows. He likes smart people who don’t waste his time, and come with the uncommon idea that he finds so unique he has to talk to you. David is a celebrated and successful VC who funds companies in social media and marketing like SixApart, Stumbleupon and VideoEgg.
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Conversation with David Hornik, Venture Capitalist Extraordinaire with August Capital: Part One of Three Interviews

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Thu, 08 Apr 2010 23:35:56 +0000

David Hornik is renowned in the venture industry for his unusual perspective on social media. He is an investor in Six Apart, Stumbleupon and VideoEgg. His VentureBlog is one of the most highly read blogs in the industry and his podcast VentureCast, is educational and fun. David talks to me about his latest thinking on the social media world and explains why he feels Facebook is the most amazing platform today. We also discuss Twitter and the future for mobile. This is just part one of three podcasts from David Hornik that will air on Marketing Voices.
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iPhone OS Platform Must Be Understood By Marketers Says Wildly Successful Tapulous Ceo Bart Decrem

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Thu, 08 Apr 2010 07:57:22 +0000

Planning to make Tapulous repeat its Tap Tap Revenge iPhone and iPod success on the iPad with its game called Radiation, Bart Decrem tells me how he believes marketers should understand the iPhone OS platform. Tapulous has one of the most successful games for the iPhone OS and Decrem believes marketers should leverage the success of the platform.
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Comverse Americas Mobile Advertising: Using Sponsored Advertising To Get The Recipients More Involved

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 29 Mar 2010 20:23:24 +0000

Mark Pendergast, the channel marketing director for mobile advertising at Comverse Americas explores the power of mobile advertising as an extension of brands via mobile devices. Mark explains how teens and adults send advertising which gets their friends more personally engaged in the advertising and makes them buy into the brands more emotionally.
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Kudos From Renowned August Capital Venture Capitalist David Hornik

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Thu, 25 Mar 2010 03:06:22 +0000

I was extremely complimented to discover a blog post about venture branding that gave me great kudos in my work with clients. Although August Capital is not currently a client of my firm, David Hornik a general partner there wrote about his impressions of what it takes to great venture branding and felt I did an excellent job.
As we all know, having others think well of your work is the best, so I am very happy to share that with my Marketing Voices listeners.
Given the 20 some years I have been doing this venture marketing work, it’s nice to know that I am impressing some of the people who most inspire me. David Hornik is certainly one of those people so I was especially thrilled to know he thinks I do great work!
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Steve Rubel: Edelman’s Digital Maven Talks of Communicating in the Age of Streams

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Mon, 22 Feb 2010 08:33:07 +0000

Digital technologies in people’s personal lives is carrying into the workplace and vice versa. It’s hard to separate the two says Senior VP of Edelman Public Relations, Steve Rubel. The competition to capture peoples’ attention is at an all-time high and continues to grow. The average American now visits 111 different Web site domains each month and only reads about 20 percent of an email or Web page says Edelman Public Relations. Rubel talks about how this type of communication affects marketers today. On this podcast he discusses strategies to deal with this massive amount of information.
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How Marketers are Using Facebook: New Study by Marketing Profs Director of Research Tim McAtee – Part 2

podcast_info@ConnectedSocialMedia.com (Jennifer Jones) — Fri, 12 Feb 2010 22:26:30 +0000

Facebook takes the work of navigating the web out of the hands of the user and that’s one reason why it is having success with marketers says Tim McAtee, Director of research for Marketing Profs. Facebook is seeing enormous usage by corporate marketers and yet it’s truly still the early days of sophisticated use says McAtee. Marketers are mainly using Facebook to drive traffic to get to their corporate websites. For B2C marketers, Facebook is a more effective tool than for B2B marketers. To find out more about the study go to marketingprofs.com.
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