Barry A. Densa, the Marketing Wit & Wisdom of a Wise-Ass Copywriter

Google Slaps SEO Professionals

Barry Densa — Mon, 26 Mar 2012 19:21:44 +0000

It happens all the time… your website finally secures a starring role on the first page of a Google SERP. And then… KAPOW! Google “slaps” your website, sending it into virtual purgatory (SERP page 1,398,530 or beyond) – effectively flushing your web-based income down the toilet. Google’s infamous slaps strike without warning, [...]

3 Email and Autoresponder Writing Rules for Hard-Pressed, Stressed-Out Entrepreneurs and their Employees

Barry Densa — Tue, 13 Mar 2012 16:43:30 +0000

The 3 things you must absolutely do when writing emails – if you want to sleep well at night, and vacation monthly on tropical white sand beaches.

5 Ways to Tell a Good Copywriter From a Bad One

Barry Densa — Wed, 07 Mar 2012 00:38:47 +0000

Kevin K. recently wrote and asked me: “How would you suggest I evaluate a copywriter? “I am completely on board that copywriting is a valuable skill but being that I don’t have experience in the field I have no way to determine a $500 writer from a $5,000 writer.” Kevin wanted to hire [...]

Copywriting Deal: A Squeeze-Page Makeover

Barry Densa — Wed, 29 Feb 2012 01:27:14 +0000

To state the terrifyingly obvious, these are difficult and trying times for many American companies. While the stock market flirts with its previous highs (the Dow today is above 13,000 again), too many marketers face an uncertain economic future. Note: Military action against Iran, barring a miracle, is inevitable before the year is out. [...]