tag:blogger.com,1999:blog-70124622025-07-20T07:24:17.876-05:00Test your Marketing Witz. Discuss strategic marketing issues. Branding, brand marketing, ROI on marketing and branding investments are areas of interest in this Blog for marketers, communicators and brand professionals. <a href="mailto:witzm@aol.com"> E-Mail MarketingWitz</a>Unknownnoreply@blogger.comBlogger83125tag:blogger.com,1999:blog-7012462.post-33960444441434712512011-07-31T20:21:00.003-05:002011-07-31T20:37:19.287-05:00

Here we are, apparently on the edge of a default on our national debt as the U.S. Congress tries to forge legislation to increase the credit limit while including more than trillion dollars in immediate expense reductions. A solution may also be close. My question for the MarketingWitz fans: which party is doing a better job managing its brand during these legislation squabbles? Regardless of

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com13tag:blogger.com,1999:blog-7012462.post-44410690005952104862010-01-31T20:31:00.003-06:002010-01-31T20:36:54.286-06:00

For all those marketers trying to figure out how the best return on marketing metrics for social media, MarketingWitz strongly recommends the Internet Advertising Bureau overview of social media marketing metrics. Good stuff.

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-59288368212059100322010-01-17T16:55:00.003-06:002010-01-17T17:15:05.531-06:00

Marketing campaign performance has been measured since the first ad was posted, but the complexity of return on marketing investment metrics has increased exponentially along with the complexity of campaigns. ROMI, return on marketing investment, is increasingly difficult to assess as the marketing toolbox of available marketing tactics continues to expand and as technology allows increasingly

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com1tag:blogger.com,1999:blog-7012462.post-30693153109774619842009-12-20T21:50:00.005-06:002009-12-20T22:07:57.173-06:00

Is Tiger Woods good for your brand? Before this month almost any brand might have said "yes: to a Tiger Woods endorsement. Today, the answer isn't so clear. Accenture has apparently ended it's Tiger Woods campaign. Nike remains a supporter of Tiger. Gillette has backed off. So, the question is, how would you determine whether to keep Tiger Woods or dump him? David Vinjamuri of

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-45027686885991723992009-12-20T21:37:00.003-06:002009-12-20T21:42:11.900-06:00

Integrated Media. I've shared this defintion before, but it's so funny that it's worth sharing again. I first saw this published in Media Magazine:"integrated agency: n., pl. -cis.(Lat. Integrate, to make whole - integer, complete - (Med. Lat. agentia (agens, effective) 1. An agency that does all the things a regular, ordinary agency does, but with the addition of a superfluous modifier."

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-88400256942528288852009-10-28T19:48:00.005-05:002009-10-28T20:06:53.096-05:00

I love it when an ad campaign comes along that delivers both competitive insight and creativity in a way that grabs my attention. The Apple "Mac vs. PC" ads are an example, and the Microsoft "I'm a PC" response campaign is also a terrific example. Rarely does a response ad campaign work. I think the Microsoft advertising works well to blunt the Apple ads, but Apple still wins on overall

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com2tag:blogger.com,1999:blog-7012462.post-67944857077061632372009-10-01T19:05:00.004-05:002009-10-01T19:16:42.022-05:00

Marketing measurement and key marketing metrics will change dramatically over the next 5 years. A recent study on the future of advertising conducted by IBM suggests that "the next 5 years will hold more change to the advertsing world than the past 50 years." These changes wil necessitate changes in traditional marketing metrics. Impressions and reach will diminish in value as metrics while

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com6tag:blogger.com,1999:blog-7012462.post-67894603561643465552009-09-04T15:37:00.004-05:002009-09-04T15:41:51.464-05:00

Moving from a broad strategic marketing post (see previous post) to something more tactical, do you know how strong the SEO effort is for your brand web site? I came across this web post and it is a simple overview of key issued related to link buidling for SEO. A quick read with references to other sources. Utlimately it's about increasing the ROI of your online marketing efforts.

Unknownnoreply@blogger.com14tag:blogger.com,1999:blog-7012462.post-79163872580904096992009-08-29T12:00:00.004-05:002009-08-29T12:13:11.324-05:00

A marketing definition that is often overlooked:"Because its business is to find and keep customers, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'." (Peter Drucker)Theodore Levitt said it differently, but a nice comparison of the selling versus marketing."The difference between

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7012462.post-31389665210704738702009-08-08T17:36:00.005-05:002009-08-08T17:45:59.017-05:00

Jet Blue and United have starting using Twitter for discount air fare promotions. This is an interesting test of an approach to generate marketing ROI from Twitter. As reported in this USA Today article, Jet Blue is sending out Tweets, typically on Mondays, announcing reduced airfares on unsold seats. The trick is that followers must react quickly to capture these discounted rates. (By the way

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-1024654722743615982009-07-23T21:58:00.005-05:002009-07-23T22:16:46.560-05:00

Chris Anderson, Wired Magazine, has just published "Free: The Future of a Radical Price" suggesting that the declining cost of technology will drives digital products to be free because the marginal cost of product approached zero. The application of Moore's law, which suggests that the amount of memory delivered for a given cost will double every two years (a rough statement of the law, not a

Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-7012462.post-83091168188992388382009-07-23T21:41:00.006-05:002009-07-23T21:57:22.479-05:00

Amazon is acquiring Zappos.com for $847 Million. With over a billion in revenue (See Forbes article) and reportedly earning $40MM, Zappos has clearly shown that there is profit is shoes. Not only profit, but equity value as well. Where does all that value come from? Customer service. Zappos has differentiated itself among all shoe sellers by devoted, passionate, exceptional customer service.

Unknownnoreply@blogger.com17tag:blogger.com,1999:blog-7012462.post-38916868095696615672009-07-22T16:15:00.003-05:002009-07-22T16:23:06.408-05:00

Time for another reality business show. We've already seen Trump's "You're Fired" and Richard Branson gave it a show. This time it's Shark Tank, produced by Sony. Entreprenuer wannabes meet succesful entrepreneurs to pitch thier ideas. It may be entertaining, but will it paint a picture close to the reality faced by most entrepreneurs trying market their business? Here are some other blog

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-2806214510035984422009-07-14T08:26:00.003-05:002009-07-14T08:44:04.467-05:00

Albert Pujols didn't win the Home Run Derby at the All-Star game festivities last night. The event was won by Prince Fielder of the Milwaukee Brewers, son of former major-leaguer Cecil Fielder. But the real question is, did the marketers win? Pepsi, State Farm and others were the paying sponsors. Did they generate a favorable ROI on their All-Star investment? Probably not, at least in terms

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7012462.post-25338073201251708582009-07-03T14:12:00.002-05:002009-07-03T14:26:01.780-05:00

Well, it seems that it's been all Twitter in the news lately (or Michael Jackson). Brand marketers are still trying to figure out how work with Twitter. Many wonder if it's worth the effort at all. With the evolution of Web 2.0 social media tools, brand conversations are happening faster and in more places. This challenges marketers who traditionally spend time trying to manage communications

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-89890490279527204512009-06-13T09:50:00.005-05:002009-06-13T09:54:35.040-05:00

As a quick followup to the previous post, Seth Godin is interviewed by Thomas White on Business Matters radio show. Worth listening.

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-70814296628528052992009-05-25T11:37:00.003-05:002009-05-25T11:44:47.113-05:00

Seth Godin recently posted a comment about the need for publishing models that allow writers to benefit from their writing. With digital publising eleminating the historical barriers of printing and publishing content, anyone today can publish their thoughts and writing. (Heck, look at this blog post itself.) For the serious "professional" writer, it now becomes more challenging to stand out

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-70610799452552088972009-05-03T15:07:00.003-05:002009-05-03T15:11:41.199-05:00

A statement made by Gill Wagner last week has been sticking in my mind. Talking about sales and marketing in the current economy, Gill said, "There's no such thing as bad, as long you can sell." Too many marketers and sales people are bemoaning the poor state of the economy, but those that keep their eye on the prize continue to do well. Is your brand strong? Is your sales team motivated?

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7012462.post-88887859079605002622009-04-15T12:46:00.003-05:002009-04-15T12:54:17.351-05:00

In an article by Jack Neff in Ad Age, he reports on a presentation by Simon Clift, CEO of Unilever discussing the role of brands and how social media impacts brand strategy. Below are the five new rules for marketing by as presented by Ag Age. Good stuff. Five new rules for marketingThe flat-earth, digitized world described by Unilever CMO Simon Clift is one in which the marketing norms have

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-84547195941730010512009-04-08T14:06:00.002-05:002009-04-08T14:10:50.521-05:00

The following quote appeared in today's SmartBrief eNewsletter: "...I will mention in passing that the CEO of Reuters spoke out last night, raising the question of why does the Times still need 6-700 journalists? Tom Glocer, chief executive of Thomson Reuters, is quoted by Gillian Reagan of the New York Observer, as arguing that newspapers like The Times should trim costs and focus their coverage

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7012462.post-5439478630707679282009-04-06T13:41:00.004-05:002009-05-01T14:16:23.892-05:00

Any fans of The Apprentice out there? I don't watch regularly but happening to see the last half of the show on Sunday evening. Social media has infiltrated reality TV. Very strange. Two teams are challenged by Trump to create a viral commercial for All dishwash detergent. Both teams fail miserably based on the judging of the brand marketing team for All. One team took a "tease them with

Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-7012462.post-41731479249284305882009-04-01T13:14:00.004-05:002009-04-01T13:18:33.032-05:00

Marketers wondering about the future return on marketing investment between newspapers and internet advertising investments will love this hilarious interview between Mr. Colbert of Comedy Central and the head of the NAA (Newspaper Association of America). Be sure to watch through the exercise where the Colbert hands him three newspapers and challenges him find the current Dow index and the

Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-7012462.post-71120951730002970142009-03-29T14:08:00.003-05:002009-03-29T14:13:33.521-05:00

I really dislike the current Coke ad campaign from Coke Zero. The ads feature a pair of actors portraying Coke brand managers upset with the Coke Zero brand. The ad campaign has succeeded at delivering the message that Coke Zero tastes like Coke. For that, nicely done. But I wonder about the damage being done to the core Coke brand by portraying the Coke team as a couple of buffoons. I'm

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-74804169215968705492009-03-21T10:22:00.004-05:002009-03-27T10:39:31.690-05:00

There is a change happening before our eyes that will impact the way marketers view their role. It will change the way marketers define and measure return on marketing investment. This fundamental change in society is the evaporation of the distinction between consumers and producers.For decades our society has been based on the proposition that a limited set of producers distribute and make

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com0tag:blogger.com,1999:blog-7012462.post-58971416976765941412009-03-17T22:11:00.001-05:002009-03-17T22:11:57.302-05:00

Has anyone noticed that the "killer app" of the 1990s (eMail) isn't really used at all by anyone under 21? 'nuf said.

Mwitzhttp://www.blogger.com/profile/11410360401596977715noreply@blogger.com0