Key to eMarketing Success

Social Media’s Impact on the Sales Channel

Ann Liu — Mon, 20 Feb 2012 15:41:38 +0000

Social media is dramatically influencing the way we view the sales funnel. We might not see it so clearly in the past few years, but as it transforms the relationship that consumers have with the brand, the product, and with each other, the game is definitely changing. Whomever said “Social media is not making us [...]

Interesting Finding about Email from 5 Million Emails

Ann Liu — Tue, 14 Feb 2012 11:35:36 +0000

How many email you receive every day? How many of them you actually open to read? And how many email you just delete without bother to look into further? According to a recent interesting study that conducted by Baydin, it said the average email user receives 147 messages every day (that’s a lot of email [...]

How Social Influence Millennials Shopping Decision

Ann Liu — Tue, 07 Feb 2012 01:00:39 +0000

Millennials, you’re not the younger generation anymore. For the past decade, you were the ones to watch. But now, as the eldest among you are fast approaching 30, there’s a new group just begging for some attention. As it said, by 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have [...]

Marketing is Impossible Without Great Content

Ann Liu — Thu, 02 Feb 2012 05:16:57 +0000

It’s really important to deliver content that’s engaging, practical and not just necessary to drive sales. 2012 seems to be the year of content marketing, a year for story telling. If you pay attention, you can see many people talking about content marketing and you can see it almost everywhere. What is Content Marketing? It [...]

More Consumers Use SmartPhone for Internet Access than a Computer

Ann Liu — Sun, 29 Jan 2012 03:49:31 +0000

The mobile Internet is today’s main driver of growth in time spent online, consumers are increasingly using their smartphones for Internet access. The rapid consumer adaptation creates opportunities for businesses to engage with consumers. Gaining deep insight into consumer’s usage patterns provides marketers the base and starting point of offering products, services as well as [...]

Infographic – Social Login Increases in Time Spent and Engagement

Ann Liu — Tue, 24 Jan 2012 11:12:43 +0000

“Web surfers who log into third-party sites with Facebook Connect spend an average of 50% more time on those sites, and view twice as many pages.” according to Gigya‘s research. Based on the study results, it seems like that users who like to log into sites through using their social network credentials also like to [...]

3 Marketing Makeover Tips Help You Marketing Your Business

Ann Liu — Wed, 18 Jan 2012 15:53:16 +0000

Have you heard this saying “Instead of picking resolutions, pick one word you want to live by.” A new idea going around this year for setting resolutions. If you want to make more revenue, gain more profit, attract more customers, want to have the best year for your business and your life, that one word [...]

Facebook Page Data Averages Key Findings

Ann Liu — Fri, 13 Jan 2012 07:49:38 +0000

Guess what? Massive numbers of likes (fans) is not necessarily the name of the game on Facebook! Because, “the more Likes a page has, the harder it is to get high engagement.” According to the study by the folks at Zuum Social. Knowing how your Facebook pages perform really adds significant insight to making your [...]

Integrate Social Media into Companies’ Marketing Mix

Ann Liu — Fri, 06 Jan 2012 02:00:13 +0000

For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era. From a business and revenue perspective, many businesses learned a lot of lessons – sometimes the hard way – about how social media and online communities work. But now that we [...]

Infographic: Facebook Attack Trends

Ann Liu — Tue, 03 Jan 2012 02:00:39 +0000

If your computers have been attacked by virus, did you ever wonder why and where those worms come from? The usual suspects that will pop up in the mind are – from file sharing, clicking on suspicious links, hanging online with an unsavory crowd and so forth to cause turns out getting a virus. Or [...]