Marketing "Fun"damentals

At Google X, a Top-Secret Lab Dreaming Up the Future - NYTimes.com

2011-11-14T07:00:00.000-08:00

At Google X, a Top-Secret Lab Dreaming Up the Future - NYTimes.com:

'via Blog this'

List of Ultrabooks « Ultrabook News

2011-11-14T03:17:00.000-08:00

List of Ultrabooks « Ultrabook News:

'via Blog this'

Indian Market for Mobile Phones

2011-10-31T07:01:00.001-07:00

2011-08-22T11:09:00.001-07:00

General government debt as percent of GDP

2011-06-02T08:09:00.000-07:00

Data from: Eurostat

Last updated: May 27, 2011

What is Marketing?

2011-03-23T08:25:00.000-07:00

Thank you industrialization, thank you steel meal, thank you power station and thank you chemical processing industry that gave us time to read books.

2011-03-23T03:57:00.000-07:00

Go Sleeveless - Co-creation at Unilever

2011-02-07T10:50:00.000-08:00

Go Sleeveless

Paul Polman - Unilever CEO

2011-02-07T09:52:00.001-08:00

http://www.mckinseyquarterly.com/McKinsey_conversations_with_global_leaders_Paul_Polman_of_Unilever_2456?pagenum=1#interactive

Sartre programme - The future that has already happened.

2011-02-01T12:51:00.000-08:00

The Economist - Charts, maps and infographics

2011-01-14T05:12:00.001-08:00

Major brand owners go green

2011-01-04T07:44:00.001-08:00

NEW YORK: Brand owners such as Procter & Gamble, Nike and Microsoft are focusing on enhancing their green credentials.

Procter & Gamble, the FMCG giant, has established targets like powering plants solely with renewable energy, only utilising renewable or recycled materials in manufacturing and reducing the waste going to landfill to zero.

"It was in 1956 that we published our first paper evaluating the environmental safety of the products we were using at the time. We pioneered the concept of life-cycle development," Len Sauers, Procter's vp, global sustainability, told The National.

Looking ahead, the maker of Tide and Pampers believes several significant trends could pose substantial future obstacles.

"By 2050, we estimate that there will be 9bn people on the planet," said Sauers. "P&G will have to change to meet the challenges of solid waste, climate change and water availability."

PepsiCo's US beverage arm is seeking to recycle 20m pounds of bottles and cans this year through the Dream Machine programme.

It is also rolling out new, low-carbon agricultural techniques when growing oranges included in Tropicana, and extending its use of recycled content for containers.

Tim Carey, director of sustainability and technology at PepsiCo Americas Beverages, argued greater numbers of shoppers would soon make buying decisions based on the environmental record of companies.

"Sustainability at PepsiCo has evolved over the past few years to be something that we consider, measure and apply in a way that reaches every aspect of our business - from how we develop packaging, to how we bring our products to market, to how we engage our consumers," he said.

Elsewhere, Microsoft has embarked on a similar process to integrate the sustainability agenda into each element of corporate governance.

"In just a few years, we went from seeing sustainability as an area of interest to being embedded in everything we do," said Rob Bernard, Microsoft's chief environmental strategist.

But Bernard suggested further work is still required by big industry players to make a difference in the long term.

"A year won't be enough time for all the changes needed to ensure sustainability. If asked what story I'd like to tell in 2022, I'd say that I envision a radical evolution of the entire energy infrastructure," he said.

Sportswear specialist Nike has sought to foster a collective response by building the GreenXChange, an information-sharing hub, and the Environmental Apparel Design Tool, assessing the ecological impact of potential launches.

"These are market-based solutions that address sustainability challenges," said Hannah Jones, Nike's vp, sustainable business and innovation.

"Our hope is that by releasing our tools we will spur collaboration and create global standards to level the playing field and fast track sustainable innovation."

Method has been a trailblazer in the eco-friendly sector, selling a range of cleaning goods in stylish packaging closer to the cosmetics than household category.

"We have built analytical tools, taught techniques and created incentives in everyone's job … that really allows sustainability to manifest in many more ways than is typical in a company," said co-founder Adam Lowry.

"Where we sit today is with a highly differentiated product line that people appreciate for being truly better, and greener."

Indeed, Warren Wilson, a senior analyst at research firm Ovum, agreed there are tangible advantages to this kind of approach.

"Adopting more efficient processes can reduce energy costs and wastes, and also can deliver top-line improvements by strengthening the brands of those companies that are committed to the green economy," he said.

Data sourced from The National/Green Biz;

CEO Dr. Cliff Reid Discusses Complete Genomics' IPO

2010-12-13T14:03:00.000-08:00

Peter Diamandis at TEDMED 2009

2010-12-13T13:55:00.000-08:00

The 50 Best Inventions of 2010

2010-11-15T12:40:00.001-08:00

Flying cars! Jet packs! Lasers that zap malaria-carrying mosquitoes! Here are the year's biggest (and coolest) breakthroughs in science, technology and the arts

Read more: http://www.time.com/time/specials/packages/completelist/0,29569,2029497,00.html#ixzz15NyONYLu

Grow different, not bigger (The Drucker Institute)

2010-10-21T09:52:00.001-07:00

RSA Animate - Changing Education Paradigms (Sir Ken Robinson)

2010-10-18T04:59:00.000-07:00

Global Debt Clock

2010-10-09T10:26:00.000-07:00

http://www.economist.com/node/21011544

Text Messaging

2010-10-03T14:54:00.000-07:00

Via: CellPhones.org

Fisher-Price recalls millions of toys

2010-09-30T06:14:00.000-07:00

(CNN) -- Toy manufacturer Fisher-Price announced Thursday that it has recalled about 10 million toys because they were dangerous to children.

The toy maker said it has recalled about 2.8 million of several types of baby play areas with inflatable balls because of problems with choking. It also recalled 125,000 of the toys in Canada.

The company found that a valve from the inflatable ball can come off and become a choking hazard.

Fisher-Price said it knew of 46 reports where the valve came off in the U.S. and eight incidents in Canada.

http://edition.cnn.com/2010/BUSINESS/09/30/fisher.price.recalls/index.html?eref=mrss_igoogle_cnn

WHERE GOOD IDEAS COME FROM by Steven Johnson

2010-09-29T07:46:00.000-07:00

"Different" by Youngme Moon

2010-09-26T08:15:00.000-07:00

Ghana coffin art

2010-09-26T04:20:00.001-07:00

Body modifications of the amazon tribes

2010-09-26T04:13:00.001-07:00

Tablets Will Be Outselling Netbooks by 2012

2010-07-01T08:37:00.000-07:00