Fergus Gloster, Managing Director EMEA shares 3 reasons why many B2B marketers overlook the importance of social media in their 2012 budgets and 5 suggestions to get you started with social, leveraging existing marketing strategies.

Where Does Social Media Fit in Your 2012 Budget? was posted at Marketo News. | http://www.marketo.com/about/news

Vice President of Marketing, Jon Miller, ranks #30 on Kapost’s: The Content Marketer’s 50 marketers to watch in 2012.

The Marketeer 50: Marketers to Watch in 2012 was posted at Marketo News. | http://www.marketo.com/about/news

CEO Phil Fernandez named 87th on Business Insider’s Silicon Valley 100 List; Names Marketo “one of the valley’s new enterprise darlings.”

Business Insider’s Silicon Valley 100 was posted at Marketo News. | http://www.marketo.com/about/news

Spark by Marketo named a finalist in the new product and services category in the sixth annual Stevie Awards for Sales & Customer Service.

Spark by Marketo: 2012 Stevie® Award Finalist was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – February 2, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced that its marketing automation solution for small businesses, Spark by Marketo, has been named a finalist in the new product and services category in the sixth annual Stevie Awards for Sales & Customer Service.

Spark by Marketo is a new brand of marketing automation and sales effectiveness solutions that help small businesses – the fastest-growing and largest segment of today’s economy – grow revenue faster.  Spark creates meaningful, cost-effective marketing campaigns using inbound marketing, search, email, events and social media; automates lead nurturing efforts; and accurately scores leads, so salespeople can focus on the right opportunities to bring in more revenue. In December, Spark received a 2011 Product of the Year Award from Customer Interaction Solutions magazine, and was the only RPM and marketing automation solution to receive this critical award.

More than 1,000 entries from organizations of all sizes and in virtually every industry were submitted to this year’s Stevie’s competition, an increase of almost 30% from 2011. Finalists were determined by the average voting scores of 93 professionals worldwide, acting as preliminary judges. Alongside Spark as finalists in the subcategory Marketing Solution – New include enterprise cloud computing company salesforce.com and multi-channel communication platform LivePerson.

“We are thrilled Spark has been recognized by this prestigious awards program and represented alongside many innovative nominees,” said Paul Albright, chief revenue officer, Marketo. “We developed Spark to fuel dramatic growth for emerging businesses. Powerful, affordable marketing automation software gives them the freedom to get back to what’s most important: running their businesses and growing fast.”

“We’re delighted to kick off our celebration of the 10^th year of the Stevie Awards movement with the 2012 Stevie Awards for Sales & Customer Service, which will be the first program in which we’ll bestow Silver and Bronze Stevie Awards,” said Michael Gallagher, president and founder of the Stevie Awards.  “It’s gratifying and inspiring to have received so many remarkable entries for this year’s competition.  I know the final judges have a tough task ahead of them to determine the Stevie Award placements.”

Nicknamed the Stevies for the Greek word “crowned,” the final results will be announced during a gala banquet on Monday, February 27 at Caesars Palace in Las Vegas, Nevada.  Finalists from the U.S.A. and several other nations are expected to attend.

Details about the Stevie Awards for Sales & Customer Service and the list of Finalists in all categories are available at www.stevieawards.com/sales.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at www.stevieawards.com.

Sponsors and supporters of the 6^th annual Stevie Awards for Sales & Customer Service include American Support, Coloredge Los Angeles * New York, Competence Call Center, SDL and ValueSelling Associates.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketing Automation Solution “Spark by Marketo” is 2012 Stevie® Awards Finalist was posted at Marketo News. | http://www.marketo.com/about/news

Senior Director of Marketing, Maria Pergolino selected by Women’s Leadership Coaching as a 2012 Emerging Leader.  The award recognizes female role models who are confident, authentic, and take the lead in their own career, while engaging, motivating and inspiring others.

Women’s Leadership Coaching Emerging Leader was posted at Marketo News. | http://www.marketo.com/about/news

According to Paul Albright, CRO at marketing automation provider Marketo, one in 10 B2B companies already has a CRO, and there is a compelling reason for the other nine to follow suit.

Marketing Automation: Is the CRO the link between marketing and sales? was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – January 30, 2012 – Marketo, the fastest-growing provider in Revenue Performance Management (RPM) technology, announced today it has been named a top marketing solution by CRM thought leader Paul Greenberg on the 2012 CRM Watchlist. The company has won this prestigious recognition for two consecutive years. Marketo’s marketing automation and sales effectiveness solutions power the revenue growth of several fellow 2012 CRM Watchlist winners, including FinancialForce.com, the Pedowitz Group and Zuora.  The honor comes on the heels of Marketo’s recent recognition by Forbes on its annual America’s Most Promising Companies list and the Silicon Valley Business Times naming Marketo the fastest-growingcompany in Silicon Valley.

Paul Greenberg, author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, praised Marketo’s presence in the fast-moving marketplace.  In his ZDNet “Social CRM: The Conversation” column, Greenberg writes:

“Marketo started out in the small and medium business (SMB) marketing automation space. But responding to the increased interest of the enterprise in marketing automation and at the same time, recognizing that there was a gap in thought leadership that could be filled, they moved quickly to focus on the enterprise as their key market and at the same time, grab the thought leadership in order to capture the mindshare that was necessary in a fast moving market.”

The full article devoted to Marketing Mavens in the 2012 CRM Watchlist is available here.

Marketo is committed to transforming the CRM environment – a place where sales and marketing professionals spend the majority of their day – into the ultimate dashboard of revenue performance, by giving everyone from executives to on-the-ground professionals the ability to center every activity on the goal of driving more revenue.

“Everything we do is laser-focused on empowering any business to grow revenue in completely measurable and unprecedented ways,” said Phil Fernandez, Marketo’s CEO. “We are grateful to be recognized on the CRM Watchlist for our thought leadership in this area, as well as for our technology. If you look at any company making revenue-growth headlines, odds are they are a happy Marketo customer,” said Fernandez. “This year, we’re aiming to perfect those odds.”

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Named CRM Watchlist Winner Two Years Running was posted at Marketo News. | http://www.marketo.com/about/news

DemandGen Report recaps Marketo’s incredible 2011 including, nearly doubling its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Additionally, Marketo said it grew its revenue more than 130% year-over-year and nearly doubled its employee count.

Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth was posted at Marketo News. | http://www.marketo.com/about/news

In one year Marketo went from an up and coming marketing automation company to a powerhouse leader in what they and Eloqua call revenue performance management (RPM).  This rather impressive rise is something they have every right to be proud of.

CRM Watchlist 2012 Winners – The Marketing Mavens was posted at Marketo News. | http://www.marketo.com/about/news