CEO Phil Fernandez named a Stevie Award Finalist for Executive of the Year – Computer Software, in the 10th Annual American Business Awards.

2012 Stevie Award Executive of the Year Finalist was posted at Marketo News. | http://www.marketo.com/about/news

Spark by Marketo recognized as the Best Marketing Solution in the Software & Information Industry Association’s 27th annual CODiE Awards.

2012 CODiE Winner: Spark by Marketo was posted at Marketo News. | http://www.marketo.com/about/news

Spark, by Marketo named a Silver winner in Small / Medium Business Product of the Year category in Best in Biz Awards 2012 EMEA.

Spark Silver Winner in Best Biz Awards 2012 – EMEA was posted at Marketo News. | http://www.marketo.com/about/news

Phil Fernandez, squarely explains how a historical failure in sales and marketing alignment along with a disruptive change in the way buyers buy creates a revenue dysfunction that stifles revenue growth. In his new book, Revenue Disruption, he also shows how to cure this ill using new thinking and Revenue Performance Management.

Thought Leader Phil Fernandez In His Own Words – on Revenue Disruption (Podcast) was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – May 8, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the appointment of Susan Bostrom to its Board of Directors. The former executive vice president and chief marketing officer at Cisco Systems, Bostrom brings more than 25 years of enterprise-level strategic marketing experience to Marketo’s board.

Bostrom will be keynoting this year’s Marketo User Summit, guiding customers towards RPM success by tackling “Marketing and Sales in a Brave New World” on May 23 in San Francisco.

At Cisco Systems, Bostrom was responsible for developing and communicating Cisco’s unique vision and strategy through positioning, branding, advertising and product marketing. She also had responsibility for the Worldwide Government Affairs organization and Cisco’s Small Business Council. Bostrom also built Cisco’s Internet Business Solutions Group with responsibility for advising global business and government leaders on the use of Internet applications. Bostrom currently serves on the Board of Directors for Varian Medical Systems, Cadence Design Systems, Stanford Hospital & Clinics and Georgetown University in Washington, D.C. She also serves on the advisory board of the Stanford Institute for Economic Policy Research (SIEPR) and the Stanford Graduate School of Business Advisory Council.

“Sue has an incredible track record leading the marketing strategies of technology companies and has seen firsthand the need for a revenue performance management solution,” said Phil Fernandez, president and CEO, Marketo. “Her keen insight into the challenges that enterprise marketing and sales departments face on a daily basis will be a fantastic addition to our board.”

“Marketo is fundamentally changing the way companies think about generating revenue. It allows CMOs to balance the art of marketing with the science of creating and fulfilling demand,” said Bostrom. “I’ve been impressed with Marketo’s continuous innovation in the emerging software-as-a-service space as well as its remarkable growth. The decision to join this board was an easy one.”

Bostrom joins Marketo’s current board members Wes Wasson, Chief Marketing Officer of Citrix Systems; Doug Pepper, General Partner of InterWest Partners; Tae Hea Nahm, General Partner of Storm Ventures; Robin Vasan, Managing Director of Mayfield; Norm Fogelsong, General Partner of Institutional Venture Partners; Neeraj Agrawal, General Partner of Battery Ventures; Roger Siboni, former CEO of Epiphany and COO of KPMG; and CEO Fernandez.

Bostrom holds an MBA from the Stanford Graduate School of Business and BS in marketing from the University of Illinois.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy. Marketo acquired Crowd Factory in April, 2012 to deliver the world’s first integrated solution for social marketing automation.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Susan Bostrom, Former CMO of Cisco, Joins Marketo’s Board of Directors was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, CA – May 7, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the expansion of its leadership team after the acquisition of the leading social campaign management platform, Crowd Factory. These social business visionaries will forward the company’s goals of redefining marketing automation and sales effectiveness by integrating social marketing as a vital part of every online marketing initiative.

Sanjay Dholakia, former CEO of Crowd Factory, is now Marketo’s senior vice president of product marketing and corporate development. He will focus on extending Marketo’s product leadership, developing business segments and establishing a new solution ecosystem to increase the company’s reach.

As vice president of revenue optimization, David Cain will lead new alignment and growth initiatives across sales and marketing worldwide. He will further develop the metrics and reporting of Marketo investments showing the revenue impact by campaign and by business segment over time as Marketo continues to deliver stellar results by leveraging Marketo products. David will work with executives to continue building a world-class revenue organization and share Marketo best practices with customers, so they see maximum revenue growth acceleration through the company’s products and services.

Shaun Klopfenstein, vice president of engineering, will lead Marketo’s product development efforts. He will focus on driving continual innovation across Marketo’s product line and advance integration efforts to deliver more new products faster.

As Marketo’s new chief architect, Eric Kienle will play a key architectural leadership role across Marketo’s full product portfolio. Alexander Mouldovan, vice president of product management, will be responsible for product planning, requirements, roadmaps and product release management for the company.

“Crowd Factory’s leadership team built a world-class social campaign management platform, and we’re thrilled to welcome their creativity, innovation and talent to the Marketo executive team,” said Phil Fernandez, president and CEO, Marketo. “Our innovation has repeatedly reset the standard for marketing solutions, and we’re at it again with the recent revolutionary development in social marketing automation. The addition of these extraordinary executives to our leadership team will add fuel to our already dramatic growth.”

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy. Marketo acquired Crowd Factory in April 2012 to deliver the world’s first integrated solution for social marketing automation.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Expands Executive Team to Fuel a New Era of Social Marketing Automation was posted at Marketo News. | http://www.marketo.com/about/news

Listen to CEO Phil Fernandez chat with NPR’s Kai Ryssdal about Facebook’s upcoming IPO and the roadshows that will lead to it.

Facebook Set To Go on an IPO Roadshow was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – May 1, 2012 – Growth is the number-one challenge facing corporations and their management teams worldwide. Yet revenue creation – arguably the most important thing any business does to facilitate growth – remains one of its most expensive and inefficient processes.

“Companies today must undertake a fundamental change in the way they create, manage, and generate revenue,” warns Phil Fernandez, CEO of Marketo, in his new book, REVENUE DISRUPTION: Game-Changing Sales And Marketing Strategies To Accelerate Growth (Wiley, May 2012). “Most organizations will likely spend 20 to 30 percent of their total revenue on marketing and sales to create more revenue. This means that even a small improvement in the productivity and effectiveness of these processes can boost any company’s competitiveness, growth, and profitability,” he continues.

In REVENUE DISRUPTION, Fernandez shows readers how to enhance productivity by discarding obsolete sales and marketing models, and replacing them with Revenue Performance Management, or RPM. This groundbreaking process is based on the cold truth that when it comes to sales, the power has forever shifted from seller to buyer. With the help of the Internet and related technologies, today’s buyers can easily research companies and products, determine their own brand preferences, ask friends about vendor qualifications, learn about pricing, and consent to talk to a salesperson only when they want to.

Therefore, instead of searching for customers, businesses now need to make it easy for customers to find them. This means that the marketing and sales functions must become so aligned that they’re able to engage together with the buyer – on his or her own terms. According to Fernandez, “Every sale starts with the marketing department, only later does it find its way over to the sales team. A salesperson might think they’ve initiated a sales cycle by placing a cold call; however, the buyer has almost certainly been primed to take the call as a result of his or her earlier interaction with a website, an ad, or some other marketing-sponsored activity.”

By implementing RPM, companies not only transform the way their marketing and sales teams function, but they are able to monitor each step in the revenue process. This starts when a prospective buyer is just learning about a brand or product, and continues to the moment when a salesperson earns the deal, and even beyond that, through the full customer lifecycle.

Although in concept, a company can implement RPM without using technology, Fernandez reminds readers of the beloved I Love Lucy episode when Lucy and Ethel get jobs working in a candy factory. As the assembly line speeds up, they are overwhelmed and the process breaks down. The same is true with RPM. “While it’s theoretically possible to manage marketing leads and programs manually, the Internet-driven acceleration and the volume of lead data require help from automation,” Fernandez explains. Moreover, with the proper technology, RPM becomes a complete business process with defined, repeatable steps that affect the entire revenue cycle.

Throughout REVENUE DISRUPTION, Fernandez concentrates on the human side of implementing RPM, recognizing that it can seem like a daunting and overwhelming task. He provides reassurance for both marketing and sales professionals, showing how the process will enhance their capabilities, emphasizing that the arts of branding, creating great content, and selling are still very much alive. No amount of technology will take these away. REVENUE DISRUPTION explains why these skills must be supported by a new process and technology framework.

Fernandez also calls on CEOs and other C-level executives to lead the RPM journey, suggesting that companies appoint a Chief Revenue Officer, or CRO. That person would be responsible for overall revenue performance, from meeting prospective buyers, through creating awareness and nurturing leads, on to closing the sale and beyond – to managing the full life cycle of customer retention and renewals.

REVENUE DISRUPTION is the complete guide to breaking through the last frontier of outdated business processes, and fundamentally transforming the way corporations create, manage, and accelerate their revenues. As Marc Benioff, chairman and CEO of salesforce.com, says, “A social revolution is underway. Companies must change the way they market to leverage the increased importance of search and social engagement. In REVENUE DISRUPTION, Phil opens the door for the next generation of global leaders as he explains how to harness this revolution to transform businesses.”

To learn more about REVENUE DISRUPTION or to order a copy please visit: http://www.revenuedisruption.com/.

REVENUE DISRUPTION Webinar

Today at 10:00am PT, Fernandez will also host a webinar about REVENUE DISRUPTION as part of Marketo’s popular Spring 2012 Revenue Masters Webinar Series. He will discuss how the rise of the Internet and the ability to accurately track and measure customer behaviors has made it possible to organizations to dramatically increase their revenue, as well as how business leaders can seize the opportunities created to drive growth.

To register, please visit http://pages2.marketo.com/revenue-disruption.html.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,800 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Marketo, Spark by Marketo and the respective logos are trademarks of Marketo, Inc.

All other trademarks are the property of their respective owners.

About Phil Fernandez

Phil Fernandez is the cofounder, president and CEO of Marketo, a global leader in Revenue Performance Management solutions, recently named one of “America’s Most Promising Companies” by Forbes. A Silicon Valley veteran, Phil has more than 30 years of experience in building and managing breakout technology companies. Prior to Marketo, Phil was president and COO of Epiphany, a public enterprise software company known for its visionary marketing products. For each of the last three years, the Sales Lead Management Association named him one of the “50 Most Influential People in Sales Lead Management.”

Press Contact:
Sara Schulte or Emilie Cole
LaunchSquad for Marketo
415-625-8555
marketo [at] launchsquad [dot] com

New Book from Marketo CEO Phil Fernandez Challenges Outdated Sales and Marketing Practices, Ignites a Revenue Revolution was posted at Marketo News. | http://www.marketo.com/about/news

The combination of Marketo and CrowdFactory gives the combined company greater ability to play in the strategic as opposed to tactical realm.  I can see Marketo as more of a B2B play and CrowdFactory as more of a B2C offering.

Marketo Bought Crowd Factory was posted at Marketo News. | http://www.marketo.com/about/news

We were delighted to be asked to speak at Marketo‘s Revenue Rockstar Unplugged Tour when it rolled up to Dublin earlier this week!

Why Working with Marketo Works for Us: Technology that Delivers Results was posted at Marketo News. | http://www.marketo.com/about/news