NASDAQ Welcomes Marketo [MKTO] to The NASDAQ Stock Market was posted at Marketo News. | http://www.marketo.com/about/news

Goldman, Sachs & Co. and Credit Suisse Securities (USA) LLC are acting as lead book-running managers for the offering. UBS Securities LLC, Canaccord Genuity Inc., Raymond James & Associates, Inc. and JMP Securities LLC are acting as co-managers.

The offering is being made only by means of a prospectus. A copy of the final prospectus related to the offering may be obtained, when available, from Goldman, Sachs & Co., Attention: Prospectus Department, 200 West Street, New York, NY 10282, telephone: 1-866-471-2526 or by emailing prospectus-ny@gs.com; or from Credit Suisse Securities (USA) LLC, Attention: Prospectus Department, One Madison Avenue, New York, NY, 10010, by phone at (800) 221-1037, or by e-mail at newyork.prospectus@credit-suisse.com.

A registration statement relating to these securities has been filed with, and declared effective by, the Securities and Exchange Commission. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

###

Investor Relations contact:

The Blueshirt Group

Erica Abrams

415.217.5864

erica@blueshirtgroup.com

Marketo Announces Pricing of Initial Public Offering was posted at Marketo News. | http://www.marketo.com/about/news

Webinar: Graduating from Email to Marketing Automation – Israel was posted at Marketo News. | http://www.marketo.com/about/news

Marketo has been recognized as the Best Social Business Solution in the Software & Information Industry Association’s annual CODiE Awards.

2013 SIIA CODiE Award Winner was posted at Marketo News. | http://www.marketo.com/about/news

SAN MATEO, Calif. – May 08, 2013 – Marketo, the provider of a leading cloud-based marketing software platform, announced today that Point It has selected Marketo’s software solutions to propel their marketing automation efforts and fuel increased growth.  Point It also aims to take advantage of the many new opportunities in digital marketing to generate new revenue streams by offering differentiated agency services powered by Marketo that increase service levels and customer loyalty.

Point It, recently listed as one of Puget Sound Business Journal’s 100 Fastest-Growing Private Companies manages over 40 million dollars in search media annually. The company is one of Washington State’s largest independent search marketing agencies.  Point It offers solutions for growth-oriented companies who want to achieve significantly better results with interactive marketing, including PPC, SEO, Website Development and Marketing Automation. Over the last three years, the company has experienced explosive growth, and was recognized in the 2012 Inc. list of 5,000 fastest growth companies.

“We’ve realized ourselves as a B2B company that managing webinars, landing pages and leads with automation is necessary in today’s ever-changing online landscape,” said Preston Parshall, Director of Business Development at Point It. “It’s all about closing the loop. You can drive clicks and drive leads, but converting them at a higher rate is what creates real success. We chose Marketo to help us in these strategies and to achieve our aggressive customer acquisition and revenue goals for 2013 and beyond.”

As a Marketo agency partner, Point It is proactively managing changing buyer habits and leveraging the increasing trend toward outsourcing digital marketing services. In an effort to bolster its own marketing efforts, Point It is also looking to build relationship-marketing practices powered by Marketo’s software and share those with their growing client base. By partnering with Marketo, the company joins the Marketing Nation™ community of over 30,000 marketers enabling them to successfully acquire and preserve client relationships.

Interested in accelerating growth at your agency? Watch the Marketo demo and learn how to turn your marketing efforts into revenue.

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo, the Marketo logo and Marketing Nation are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

###

PR Contact:

Mary Jo Rose
Marketo
650-539-3734
maryjo [at] marketo [dot] com

Leading Agency Point It Selects Marketo to Accelerate Revenue Goals was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – May 7, 2013 – Marketo, the provider of a leading cloud-based marketing software platform, today announced the availability of its new managed service program for marketing agencies. The “Marketo Agency Program,” already 50 partners strong and growing, was developed to help agencies take advantage of new opportunities in digital marketing.

Rapid technology innovation, changing buyer habits and an increasing trend toward outsourcing digital marketing services have all led to an opportunity for agencies to expand their businesses. Marketo Agency Partners benefit from new revenue streams and differentiated services that are stickier with clients. Agency clients experience the benefits of marketing automation software delivered as a service, amplified by the agency’s best practices and industry expertise.

“Businesses engaged in digital marketing will seek a new generation of service provider — one that combines technology competence with marketing strategy and digital creativity,” wrote Peter O’Neill, VP, principal analyst at Forrester Research in the January 2012 report, The Emergence Of The Digital Marketing Service Provider. “Forrester’s data shows that digital marketing is a fast-growing market and represents a huge opportunity for those players that adapt to seize it, including service providers.

Powering the Agency of the Future

Because many agencies today use multiple tools to deliver marketing services, campaigns are often focused on a specific communication channel, which creates a disjointed experience for customers that move freely across channels in their daily habits. Additionally, without knowledge of where the target is in their purchase consideration, delivering relevant messages and content is a matter of luck. This can result in programs that lose effectiveness over time and lead to client churn.

In contrast, Marketo’s new program provides agencies with a unified marketing automation platform that supports the effective conduct, management and analytical measurement of relationship marketing activities. With it, agency partners can provide services in new areas such as:

• Improving Existing Digital Marketing Services: Move beyond the ‘email blast’ to relationship marketing programs; make social a part of every campaign and deliver the content buyers want when they want it.
• Maximizing Website Launch Results: Take a website launch effort all the way – manage and track each lead’s interaction and use the information for behavioral targeting to deliver relevant messages.
• Optimizing Outsourced Sales Programs: Increase sales team effectiveness by focusing their time on sales-ready leads nurtured with relevant content and prioritized with custom lead scoring, which takes into account demographic and behavioral information.

“Our expertise with Marketo’s platform enables our lead nurturing team and methodology to truly reach our clients’ potential for creating sales-ready leads,” said Vaughn Aust , vice president of digital solutions at MarketStar, an Omnicom agency. “For example, MarketStar was able to nurture and expand leads from 400 to 45,000 for one client and qualify more than $3 million in incremental opportunities within six months.”

Flexible Program Powered by the Marketing Nation^TM Community

Advantages of the Marketo Agency Program include:

• Agency-Owned Relationship: Agencies can structure and manage customer interactions to ensure that relationships are maintained to increase the value of services delivered.
• Capacity-Based Pricing: The pricing model is designed help agencies accelerate revenue growth and to benefit from economies of scale to sustain increased growth.
• Flexible Business Model: The licensing model enables agencies to transfer licenses from one client to another as projects begin or end.
• Training & Certification: Training and certification program to develop agency team members as Marketo Certified Experts.
• Guidance & Collateral: Benefit from the collective experience of working with agencies of all shapes and sizes; white-labeled marketing automation collateral powers the promotion of new services quickly.

In addition, the Marketo Agency Program provides agencies with access to the Marketing Nation^TM community.

“The Marketing Nation is a network of marketers, resources, and expertise that can help our customers and partners get successful faster,” said Sanjay Dhlolakia, CMO at Marketo. “By combining our marketing platform with the power of Marketing Nation, we can help agencies deliver more value for their clients.”

To apply for the Marketo Agency Program, please visit: http://www.marketo.com/partners/marketo-for-agencies.php. For more on MarketStar’s use of Marketo, please visit: http://blog.marketo.com/blog/2013/05/agencies-anonymous-6-step-program-to-overcoming-lead-nurturing-failures.html.

Register for Marketo’s May 14 webinar with Peter O’Neill of Forrester to learn more about how your agency can create new opportunities – or download the white paper, Technology and the Evolution of the Marketing Agency.  

About Marketo: Marketing Software. Easy, Powerful, Complete.

Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo, the Marketo logo and Marketing Nation are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

###

PR Contact:

Kei Hoshino or Sara Schulte
415.625.8555
marketo [at] launchsquad [dot] com

Marketo Agency Program Helps Agencies to Meet Surging Demand for Outsourced Digital Marketing Services was posted at Marketo News. | http://www.marketo.com/about/news

Ricoh Receives Marketo Revvie Award For Outstanding Achievements And Leadership In Marketing Innovation was posted at Marketo News. | http://www.marketo.com/about/news

“Two thousand customers of all sizes use Marketo to seek to grow their revenue faster and improve marketing ROI. We believe recognition in the Leaders quadrant validates our position as the essential platform for successful marketers,” said Phil Fernandez, President and CEO of Marketo. “Using Marketo’s easy, powerful and complete marketing software, companies can rapidly see greater sales productivity with deeper insight into the performance of their marketing programs across all channels.”

In today’s data centric, multi-channel business environment, marketing professionals are driven to fundamentally change how they engage and interact with prospects and customers. Marketo’s software platform is designed to enable the effective conduct, management and analytical measurement of relationship marketing activities, enabling organizations to acquire new customers more efficiently, build stronger relationships with existing customers, improve sales effectiveness and drive faster revenue growth.

“At Ricoh, we’re focused on using emerging technologies that enable us to communicate with current and potential customers in a relevant way,” said Dominic Pontrelli, Senior Vice President, Marketing, Ricoh Americas Corporation. “Implementing Marketo with our sales force automation system has created more dynamic communication through various channels and constantly provides real-time information to sales for prioritizing opportunities and increasing productivity.”

Marketo continually sets the standard in advanced marketing practice with products such as Marketo Revenue Cycle Analytics, which enables marketers to forecast future revenue based on current lead volume and quality, and Marketo Sales Insights, which offers lead visibility within a salesforce.com or Microsoft Dynamics interface. Last month, the company introduced the new Marketo Social Marketing to help companies go from “likes” to lifetime value by tightly integrating social marketing activities into traditional digital and offline marketing activities.

Download a complimentary copy of the Gartner Magic Quadrant for CRM Lead Management on Marketo’s website, or to learn how to grow revenue using Marketo, view the Marketo demo.

* Gartner, Inc., Magic Quadrant for CRM Lead Management, by Chris Fletcher, April 23, 2013.

Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

###

PR Contact:

Kei Hoshino or Sara Schulte
415.625.8555
marketo [at] launchsquad [dot] com

Marketo Named a Leader in Gartner Magic Quadrant for CRM Lead Management was posted at Marketo News. | http://www.marketo.com/about/news

Marketo unveiled a new certification program at the 2013 Marketo User Summit this week to recognize expert users of the vendor’s marketing automation software.

Marketo Launches New Certification Program At Summit 2013 was posted at Marketo News. | http://www.marketo.com/about/news

Marketo Summit 2013, SAN FRANCISCO, Calif. – April 10, 2013  – In this morning’s keynote at Marketo Summit 2013(#MUS13), Marketo was joined by Titanium sponsors Datarati and LeadMD and Platinum sponsors Microsoft, SAP and Salesforce.com to reveal the winners of the third annual Marketo Revvie Awards. The awards recognize customers and partners in the Marketing Nation who are creating dramatic business impact with their innovative uses of Marketo’s marketing software solutions to rise above the competition.

Winners of the 2013 Marketo Revvie Awards include:

• SmartBear: Most Dramatic Business Impact, Small and Mid-Size Business
• Vantiv: Most Dramatic Business Impact, Enterprise
• Crain Business Insurance: Most Dramatic Business Impact, Financial Services & Healthcare
• TASER International: Most Dramatic Business Impact, Business-to-Consumer (B2C)
• Navitas – Most Successful Global Revenue Execution
• RICOH – Exceptional Product Usage
• SunGard Availability Services – Most Dramatic Improvement from Switching to Marketo
• New Relic – Most Innovative Integration with Marketo
• RelayHealth – Most Impactful Use of Marketing Metrics
• Deluxe – Social Media Marketing Maven
• Adam Waterson of Planon Software – Most Dramatic Career Growth
• Angela Hills of Pinstripe – Most Visionary Executive
• The Pedowitz Group  – Partner Excellence
• Kapost  – LaunchPoint Evangelist
• Kimi Fowler of Hyland Software  – Champion of the Year

“This year we were blown away by the success stories highlighted in the dozens of submissions we received,” said Sanjay Dholakia, CMO at Marketo. “It was incredibly difficult to select winners, however our 2013 Revvie winners shone through as true thought leaders. By successfully tapping into the power of the Marketing Nation, they have proven the ability to execute at the speed and level of the best marketers in the world. Congratulations to all of our well deserved winners.”

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

###

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Announces Winners of The 2013 Revvie Awards was posted at Marketo News. | http://www.marketo.com/about/news