Marketing Automation: Is the CRO the link between marketing and sales?

B2B Marketing — Wed, 01 Feb 2012 18:41:31 +0000

According to Paul Albright, CRO at marketing automation provider Marketo, one in 10 B2B companies already has a CRO, and there is a compelling reason for the other nine to follow suit.

CRM Watchlist 2012 Winners – The Marketing Mavens

ZDNet.com — Tue, 24 Jan 2012 22:49:28 +0000

In one year Marketo went from an up and coming marketing automation company to a powerhouse leader in what they and Eloqua call revenue performance management (RPM). This rather impressive rise is something they have every right to be proud of.

Are Physical Sales Seminars Still Relevant?

Rolling Thunder — Tue, 03 Jan 2012 18:45:02 +0000

We are shamelessly proud to have been the first investors in Marketo when Phil and his team had nothing more than a vision and a powerpoint presentation. Today, with more than 1500 customers in the US and Europe, Marketo has done a great job helping companies to transform the role of marketing.

Marketo’s Rock Star Roadshow

The Revenue Marketer Blog — Mon, 19 Dec 2011 18:32:22 +0000

For someone who’s been around Marketo for over 3 years, it was exciting to see just how much the customer base has grown. Here are a few highlights from the last Marketo Rock Star Roadshow for the year in Redwood City, CA.

Tips to Make Your Mark in Sales, From Sales Awards Winner Bill Binch

The Stevie Awards Blog — Thu, 15 Dec 2011 21:27:12 +0000

Bill Binch, the upcoming Stevie Awards Chair of the Sales & Customer Service Awards Sales Individuals judging committee, discusses his top tips on how to make your mark in Sales in the most recent issue of the Stevie Awards blog.

Metrics Must Show Impact of Marketing on Revenue

Direct Marketing News — Thu, 01 Dec 2011 18:32:40 +0000

In this piece written by Marketo CRO Paul Albright, about the need for marketers to increasingly prove (and improve) program ROI, Paul shares his secrets for success in making marketing a revenue-driving department of any company.