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Facebook Set To Go on an IPO Roadshow

NPR KQED, 91.5 FM — Wed, 02 May 2012 19:05:24 +0000

Listen to CEO Phil Fernandez chat with NPR’s Kai Ryssdal about Facebook’s upcoming IPO and the roadshows that will lead to it.

Why Working with Marketo Works for Us: Technology that Delivers Results

eSpatial Blog — Thu, 26 Apr 2012 18:50:09 +0000

We were delighted to be asked to speak at Marketo‘s Revenue Rockstar Unplugged Tour when it rolled up to Dublin earlier this week!

Got IPO Fever? Why It’s Not an Exit Strategy & How You Should Prepare for It

OpenView Labs — Tue, 24 Apr 2012 22:19:16 +0000

Phil Fernandez guest posts, “When I hear entrepreneurs suggest that their companies’ exit strategy is an IPO, I can’t help but cringe. Why? Because an IPO is not an exit. It’s a funding event.”

Marketo Acquires Crowd Factory for Marketing Automation

TMC.net — Mon, 23 Apr 2012 18:25:30 +0000

Though this acquisition, both the companies believe that marketers can now have a breakthrough solution that unifies Marketo’s broad platform for marketing automation, sales effectiveness, and analytical reporting with Crowd Factory’s platform for rapidly creating and deploying social campaigns like customer referrals or sweepstakes.

Marketo and CrowdFactory combine for a Social Marketing Suite

Search CRM — Thu, 19 Apr 2012 19:03:43 +0000

Denis Pombriant writes, “Marketo Inc. and CrowdFactory are joining forces to produce an integrated social marketing suite. The deal was announced Wednesday. Here are my takeaways.”

Marketo Buys Social Marketing App Developer Crowd Factory

TechCrunch — Wed, 18 Apr 2012 21:11:19 +0000

Marketo has acquired Crowd Factory, a startup that creates white-label social marketing applications. Crowd Factory, says Marketo CEO Phil Fernandez, fills in the missing social link. With the addition of social campaigns to the Marketo family, the company is able to offer a more comprehensive platform for online marketing.