San Mateo, Calif. – February 2, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced that its marketing automation solution for small businesses, Spark by Marketo, has been named a finalist in the new product and services category in the sixth annual Stevie Awards for Sales & Customer Service.

Spark by Marketo is a new brand of marketing automation and sales effectiveness solutions that help small businesses – the fastest-growing and largest segment of today’s economy – grow revenue faster.  Spark creates meaningful, cost-effective marketing campaigns using inbound marketing, search, email, events and social media; automates lead nurturing efforts; and accurately scores leads, so salespeople can focus on the right opportunities to bring in more revenue. In December, Spark received a 2011 Product of the Year Award from Customer Interaction Solutions magazine, and was the only RPM and marketing automation solution to receive this critical award.

More than 1,000 entries from organizations of all sizes and in virtually every industry were submitted to this year’s Stevie’s competition, an increase of almost 30% from 2011. Finalists were determined by the average voting scores of 93 professionals worldwide, acting as preliminary judges. Alongside Spark as finalists in the subcategory Marketing Solution – New include enterprise cloud computing company salesforce.com and multi-channel communication platform LivePerson.

“We are thrilled Spark has been recognized by this prestigious awards program and represented alongside many innovative nominees,” said Paul Albright, chief revenue officer, Marketo. “We developed Spark to fuel dramatic growth for emerging businesses. Powerful, affordable marketing automation software gives them the freedom to get back to what’s most important: running their businesses and growing fast.”

“We’re delighted to kick off our celebration of the 10^th year of the Stevie Awards movement with the 2012 Stevie Awards for Sales & Customer Service, which will be the first program in which we’ll bestow Silver and Bronze Stevie Awards,” said Michael Gallagher, president and founder of the Stevie Awards.  “It’s gratifying and inspiring to have received so many remarkable entries for this year’s competition.  I know the final judges have a tough task ahead of them to determine the Stevie Award placements.”

Nicknamed the Stevies for the Greek word “crowned,” the final results will be announced during a gala banquet on Monday, February 27 at Caesars Palace in Las Vegas, Nevada.  Finalists from the U.S.A. and several other nations are expected to attend.

Details about the Stevie Awards for Sales & Customer Service and the list of Finalists in all categories are available at www.stevieawards.com/sales.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at www.stevieawards.com.

Sponsors and supporters of the 6^th annual Stevie Awards for Sales & Customer Service include American Support, Coloredge Los Angeles * New York, Competence Call Center, SDL and ValueSelling Associates.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketing Automation Solution “Spark by Marketo” is 2012 Stevie® Awards Finalist was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – January 30, 2012 – Marketo, the fastest-growing provider in Revenue Performance Management (RPM) technology, announced today it has been named a top marketing solution by CRM thought leader Paul Greenberg on the 2012 CRM Watchlist. The company has won this prestigious recognition for two consecutive years. Marketo’s marketing automation and sales effectiveness solutions power the revenue growth of several fellow 2012 CRM Watchlist winners, including FinancialForce.com, the Pedowitz Group and Zuora.  The honor comes on the heels of Marketo’s recent recognition by Forbes on its annual America’s Most Promising Companies list and the Silicon Valley Business Times naming Marketo the fastest-growingcompany in Silicon Valley.

Paul Greenberg, author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, praised Marketo’s presence in the fast-moving marketplace.  In his ZDNet “Social CRM: The Conversation” column, Greenberg writes:

“Marketo started out in the small and medium business (SMB) marketing automation space. But responding to the increased interest of the enterprise in marketing automation and at the same time, recognizing that there was a gap in thought leadership that could be filled, they moved quickly to focus on the enterprise as their key market and at the same time, grab the thought leadership in order to capture the mindshare that was necessary in a fast moving market.”

The full article devoted to Marketing Mavens in the 2012 CRM Watchlist is available here.

Marketo is committed to transforming the CRM environment – a place where sales and marketing professionals spend the majority of their day – into the ultimate dashboard of revenue performance, by giving everyone from executives to on-the-ground professionals the ability to center every activity on the goal of driving more revenue.

“Everything we do is laser-focused on empowering any business to grow revenue in completely measurable and unprecedented ways,” said Phil Fernandez, Marketo’s CEO. “We are grateful to be recognized on the CRM Watchlist for our thought leadership in this area, as well as for our technology. If you look at any company making revenue-growth headlines, odds are they are a happy Marketo customer,” said Fernandez. “This year, we’re aiming to perfect those odds.”

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Named CRM Watchlist Winner Two Years Running was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, CA. — January 18, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced that it nearly doubled its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Marketo has solidified its position as one of the fastest-growing SaaS companies in history, validated by revenue growth of over 130 percent year-over-year and almost doubling the number of Marketo employees.

In Q4 2011, Marketo closed its largest deal ever and posted over 400 percent year-over-year growth in its enterprise segment. Marketo welcomed a host of new enterprise customers in Q4, including Barnes & Noble College, Chrysler Fleet Division, and F5 Networks. The company also hired Doug Grigg as its VP of Enterprise Sales to support the swiftly growing Marketo enterprise customer base.

“Marketo ended 2011 as the clear leader in Revenue Performance Management, with faster growth and more capital than any others in the market,” said Phil Fernandez, president and CEO, Marketo. “Building on the success of our marketing automation product, our sales effectiveness and analytics solutions achieved record growth; in fact, our analytics solution posted higher sales between the two by the end of the year. Only Marketo provides such a comprehensive solution to enable companies to adjust their sales and marketing investments on the fly to drive their own growth, execute with precision, and gain a competitive edge.”

Marketo Accelerates Momentum

• Grew revenues more than 130 percent year-over-year while welcoming nearly 100 percent more customers to the Marketo family in 2011; added 120 new customers in December alone.
• Posted white-hot growth in 2011 led by the enterprise segment, which grew new billings (annual contract value) more than 400 percent year-over-year.
• Raised $50 million in new capital funding led by Battery Ventures, with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures also participating. Marketo has substantially more working capital to invest in product and operational innovation and expansion than any other company in the RPM market.
• Hosted more than 3,100 prospects, customers and partners for RPM best practices, education and networking during the spring and fall Revenue Rockstar Roadshow Tour in the U.S. and Europe.
• Established the Marketo Community, which, in its first year, grew to nearly 11,000 users, achieved over one million page views, published more than 800 articles, amassed over 900 product ideas, and won recognition as a Forrester Groundswell Award finalist.
• Expanded internationally, appointing former salesforce.com executive Fergus Gloster as managing director of EMEA and opening European headquarters in Dublin.
• Ranked as one of “America’s Most Promising Companies” by Forbes Magazine.
• Recognized as the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal.
• Awarded the “2011 CRM Market Leaders Award for Marketing Solutions” by CRM Magazine.

Marketo Customers Benefit from Ferocious Pace of Innovation

• Announced Marketo NEXT, a sweeping product release, designed to accelerate customers’ revenue growth by as much as 40 percent in the first year of Marketo product use. With Marketo NEXT, sales and marketing execute as one continuous function; Marketo customers are more agile, more social, more intelligent and more connected than ever before.
• Launched a new version of Revenue Cycle Analytics (RCA) – the first and only product that provides real-time spend-to-bookings reporting across all sales and marketing investments (i.e., campaigns, programs, and teams) so you can see, and maximize, the impact of every dollar spent as often as you want. Marketo RCA customers have a substantial competitive advantage now that marketing becomes transparent and accountable for growing revenues, as is the sales function. Marketo saw a significant jump in RCA billings in 2011 as more customers realized the value of tying marketing spend to bookings growth and enabling marketing/finance leaders to see and adjust spend in real-time across all marketing programs and campaigns.
• Released Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.
• Added integration with a broad range of solutions for managing online events, such as Cisco WebEx, Citrix GoToWebinar, On24 and Adobe Connect.
• Issued a major new release of Marketo Sales Insight to include custom views, manager views and filters that enable team collaboration.
• Expanded social marketing capabilities including sharing landing pages and reporting.
• Increased enterprise capabilities including next-generation APIs and connectors.
• Added out-of-the-box dashboards to compare cost effectiveness and program conversion rates.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo Announces Record-Breaking 2011 was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, CA., December 15, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced that president and CEO Phil Fernandez and senior director of marketing Maria Pergolino have both been named to the Sales Lead Management Association’s (SLMA) list of “50 Most Influential People in Sales Lead Management.” Their inclusion on the SLMA list is a testament to the new way Marketo is empowering companies to align sales and marketing to improve revenue performance.

Over 7,000 votes were cast for 79 nominees, with Fernandez and Pergolino both ranking in the top 15, and several Marketo partners also ranking highly on the final list of 50. A third-year SLMA honoree, Fernandez has propelled Marketo past 1,400 customers in just four years, and most recently led the company in securing $50 million in new venture financing to fuel its own business growth. His leadership in Revenue Performance Management over the past year has also won Marketo the titles of one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company by the Silicon Valley Business Journal, and the “CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine.

On the heels of winning her first Stevie Award for Women in Business for Employee of the Year, Pergolino lands in sixth position on this year’s prestigious list. Earlier this year, she was also recognized as a winner in “20 Women to Watch in Sales Lead Management.” Over the last 10 years, her contributions have included dozens of blog posts to top-100 marketing blogs, such as MarketingProfs, and co-authorship of three of the most successful social media, lead nurturing and lead scoring books created specifically for B2B marketers, entitled The Definitive Guides to B2B Marketing. The three Definitive Guides have been downloaded more than 50,000 times and Pergolino has also secured an impressive Twitter following (@inboundmarketer) of more than 4,000 marketers.

“People who win are recognized by their peers as multi-dimensional sales and marketing experts. They have given unselfishly of their time as speakers, teachers and writers on the deep multi-dimensional topic of sales lead management,” said James W. Obermayer, executive director of The Sales Lead Management Association.

Susan Campanale, vice president of marketing for the SLMA said, “These people are recognized by their peers as power players in the pursuit of ROI for marketing and lead generation.”

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen [at] marketo [dot] com

Marketo’s Phil Fernandez and Maria Pergolino Named to ‘50 Most Influential People in Sales Lead Management’ 2011 List was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – December 6, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today celebrates the first anniversary of its user community, and thanks the thousands of customers and partners who have contributed to its growth and success during its inaugural year.

“The online Marketo Community was created for customers and partners to collaborate with each other, learn best practices, share tips and tricks, and forge new relationships,” said Heather Watkins, senior manager of customer communities and programs at Marketo. “We could never have predicted the community’s first-year growth would keep pace with Marketo’s own terrific numbers. Through the Marketo Community, businesses of all sizes learn from one another and help us continue to innovate the Marketo product suite.”

Marketo’s social forum has allowed users to access self-service articles, tutorials and videos, receive quicker answers to product questions, and access online training courses to dramatically accelerate their revenue growth. In addition, the Community’s active participants have become pivotal players in Marketo’s product roadmap by submitting and voting for ideas they’d like Marketo’s product team to consider. Marketo has already incorporated more than sixty nominated features into its products during the Community’s first year. This close tie to market demand illustrates Marketo’s aim to be one of the most innovative and fastest-growing cloud computing company in history.

Marketo Community highlights from 2011 include being named a finalist in Forrester’s Groundswell Awards for a B2B community, and Watkins presenting on the importance of self-service communities at Dreamforce 2011.

Marketo is celebrating its community success each day this week. Community members can participate to win prizes each day.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Emilie Cole
LaunchSquad for Marketo
415-625-8555
marketo [at] launchsquad [dot] com

Marketo User Community Celebrates First Anniversary was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – December 1, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, announced today it was named to Forbes Magazine’s “America’s Most Promising Companies” list. Forbes‘ list of America’s Most Promising Companies features 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.

Recognizing its 1,486 percent growth between 2008 and 2010, Forbes named Marketo in the top 30 of its most promising companies in America. Marketo has achieved this honor by utilizing its own powerful marketing automation and sales effectiveness solutions to power accelerated, sustained growth. Also earning honors on the Forbes list were Marketo customers Virtual Instruments, Scale Computing, Rocket Fuel, Pricelock and Badgeville. Marketo was also recently named the fastest-growing company of 2011 by Silicon Valley Business Journal and ranked sixth on San Francisco Business Times’ list of fastest-growing Bay Area companies.

“Growth is critical right now for any business, especially against the backdrop of a choppy economy,“ said Phil Fernandez, CEO and president of Marketo. “Both we and our customers have seen tremendous growth from using Marketo’s technology to generate demand and sales effectiveness. We strive to create an ecosystem of winners, and this third fast-growth acknowledgment really drives home the power and necessity of Revenue Performance Management.”

Forbes received applications from more than 3,000 companies hoping to be named ‘America’s Most Promising’ in 2011. To select and rank the list, Forbes collected company background, revenue data and other business growth metrics. To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects. To view the complete the list, please visit www.forbes.com/ampc.

“Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there’s a dearth of public data,” says Forbes Executive Editor Brett Nelson. “We took a more comprehensive approach to evaluate their health and potential.”

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:
Emilie Cole
LaunchSquad for Marketo
415-625-8555
marketo [at] launchsquad [dot] com

Marketo a Top-30 Company in Forbes ‘America’s Most Promising Companies’ List was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – November 18, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced its senior director of marketing, Maria Pergolino, won the Employee of the Year award in the Computer Hardware & Software category at the eighth annual Stevie® Awards for Women in Business.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The awards are one of four Stevie Awards programs, which have been hailed as the world’s premier business awards.

Pergolino has made significant contributions to the sales lead management and marketing automation space over the last 10 years. She has contributed dozens of blog posts to top-100 marketing blogs, such as MarketingProfs, and is co-author of Marketo’s popular blog, Modern B2B Marketing, which has more than 16,000 subscribers. Her posts and papers hold the highest number of retweets of Marketo’s marketing materials, and she has secured a Twitter following (@inboundmarketer) of more than 4,000 marketers.

Other notable accomplishments include co-authorship of three of the most successful social media, lead nurturing and lead scoring books created specifically for B2B marketers, entitled The Definitive Guides to B2B Marketing. The three Definitive Guides have been downloaded more than 50,000 times to date.

Pergolino’s Stevie-winning achievements are yet another example of Marketo applying best practices of Revenue Performance Management to drive outsized growth. Pergolino and her team employ Marketo’s own marketing automation and sales effectiveness solutions to fuel the company’s hyper-efficient demand center. Through the use of its own products and thought leadership strategies, Marketo has seen tremendous growth over the last several years. Citing 1,486 percent growth from fiscal 2008-2010, Marketo was named 2011’s #1 Fastest-Growing Private Company of Silicon Valley by the Silicon Valley Business Journal.

“Maria is a true B2B-marketing thought leader, with other professional acknowledgments including SLMA’s 20 Women to Watch and 50 Most Influential People in Sales Lead Management,” said Jon Miller, vice president of marketing at Marketo. “Adding Employee of the Year in the Stevie Awards for Women in Business is a well deserved recognition and Marketo is truly proud of her achievements.”

More than 1,300 entries – a record for the competition – were submitted this year for consideration in 75 categories, including Best Entrepreneur, Women Helping Women, and Best Executive – Service Businesses – up to 2,500 Employees. In the latter category, Marketo’s Amy Guarino, vice president of business development, was a finalist.

Finalists in the competition were chosen by business professionals worldwide during preliminary judging. Members of six final judging committees selected Stevie Award winners from among the Finalists during final judging. More than 200 professionals worldwide participated in the judging process this year.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.stevieawards.com.

Sponsors and supporters of the 8^th annual Stevie Awards for Women in Business include the Business TalkRadio Network, Coloredge, Infogroup, KeyBank | Key4Women, Melilea International Group of Companies, SDL, and Smart Reader Worldwide.

PR Contact:
Jen Howard
Marketo, Inc.
650-240-4632
jen@marketo.com

Marketo’s Maria Pergolino Wins 2011 Stevie® Award For Women In Business was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – November 16, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced it has secured $50 million in new venture financing. Battery Ventures led the round, with existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures also participating. In just five years since its founding, Marketo has delivered a proven business solution for any company looking to accelerate predictable revenue growth. Marketo will use the infusion of new capital to further its aggressive growth strategy.

“Because of our industry-leading growth in revenues and market share, Marketo had many options for capital. To stay focused on growth, our best choice was to secure private equity from a top-shelf firm, and I am very pleased to welcome Battery Ventures as an investor,” said Phil Fernandez, co-founder and CEO of Marketo. “This new investment gives us a war chest in excess of $70 million. We plan to use these funds aggressively to expand our award-winning product suite, further extend our global reach and look beyond our four walls to complement our own innovation engine. This investment validates our vision – and success – in building a platform to dramatically speed the way any company can grow revenue.”

From Fortune 500 to small and mid-sized companies, Marketo’s RPM technology drives businesses beyond traditional marketing automation and lead nurturing to optimize interactions with buyers across the entire revenue cycle and accelerate predictable revenue growth. The result is an incredibly more efficient way of doing business through a larger pipeline of better sales leads.

The entirety of the new $50 million investment is primary capital into the company. In total, Marketo has raised $107 million since it was founded in 2006. Also with this new round of financing, Neeraj Agrawal, Battery Ventures general partner, joins Marketo’s board of directors.

“From the moment we first engaged with Phil and the team at Marketo it became clear that the company was powering a revenue revolution,” said Agrawal. “We are bullish on the company’s ability to execute, and believe they are destined to be a true winner.”

“When we first invested in Marketo a year ago, they made an aggressive commitment to double revenue, and they’ve delivered,” said Norm Fogelsong, general partner at Institutional Venture Partners, whose other investments include leaders like Kayak, Twitter and Zynga. “Now we are doubling down on the future of this remarkable company and its ability to dramatically increase revenues for its customers.”

2011 is a benchmark year for Marketo. So far, the company has more than doubled its revenue, opened its EMEA headquarters in Dublin and launched Spark by Marketo™, an entirely new product solution specifically designed for the SMB sector. The company also released a study showing its vision to make a $2.5 trillion impact on its customer base over the next three years.

Fernandez adds, “When we started the company, our vision was to be the very best at delivering products and thought leadership to help companies grow revenue faster than ever before, and the market response has been incredible. Based on publicly available data, we now know we are, in absolute terms, adding more customers and more revenues this year than anyone in the RPM market.”

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

About Battery Ventures

Since 1983, Battery has been investing in technology and innovation worldwide. The firm partners with entrepreneurs and management teams across technology sectors, geographies and stages of a company’s life, from seed, start-up and expansion financing, to growth equity and buyouts.

Battery has supported many breakthrough companies around the world, including: Akamai Technologies (NASDAQ: AKAM), BladeLogic (acquired by BMC Software), Groupon (NASDAQ: GRPN), ITA (acquired by Google), Netezza (acquired by IBM), Omniture (acquired by Adobe), ProfitLogic (acquired by Oracle), and Realpage (NASDAQ: RP). Its current portfolio includes firms such as: Angie’s List, Bazaarvoice, BlueStem Brands, BrightEdge, Brightree, ExactTarget and Guidewire.

From offices in Boston, Silicon Valley and Israel, Battery currently manages $4B in committed capital. For more information, go to www.battery.com or follow Battery on Twitter@BatteryVentures.

PR Contact:

Emilie Cole
LaunchSquad
415-625-8555
marketo [at] launchsquad [dot] com

Amy Grady
Battery Ventures
650-372-3939
agrady [at] battery [dot] com

Marketo Secures $50 Million in Venture Financing Led by Battery Ventures to Continue Record Global Growth was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, Calif. – November 9, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced it now integrates with Citrix® GoToWebinar®, the leading webinar solution for easy, do-it-yourself, cost-effective webinars for up to 1,000 attendees. The seamless integration empowers Marketo customers to streamline the entire event lead management process to drive higher attendance, convert more event leads to actual sales and boost the marketing ROI of each event. With today’s integration, managers can spend more time on maximizing return across all of their marketing program investments and driving bottom-line growth.

“Marketo’s deep integration with Citrix’s GoToWebinar showcases our commitment to supporting our customers as they push for the greatest possible efficiency in executing online events, which represent a large portion of marketing spend,” said John Gibbon, vice president of product management at Marketo. “Expanding Marketo’s solution partnerships is a top priority. Whether it’s event management, ERP, CRM or social business technologies, our integration innovations ensure our customers are maximizing marketing’s contribution to the bottom line.”

Marketo’s integration with GoToWebinar lets marketers:
• Attract more attendees to each online event with customized invites and timely reminders;
• Seamlessly register attendees for events, as well as track and report on attendance, and share participant information across both systems; and
• Reuse marketing assets across events and other marketing programs, expanding the scalability of event processes and efficiency of multi-channel workflows.

Using Citrix GoToWebinar, businesses can optimize their webinar programs to generate more qualified sales leads, reduce marketing costs per lead and enhance communications with customers and employees. GoToWebinar offers flat-rate pricing for unlimited webinars of any length for up to 1,000 attendees, plus full-service registration with real-time reports, customized branding, automated email templates, polling and survey capabilities, webinar dashboard to monitor attendance and participation, and easy presenter controls for changing presenters. GoToWebinar also includes unlimited toll, VoIP and integrated toll-free service options, as well as the company’s online meeting service, Citrix GoToMeeting®, free of charge.

“Our users depend on GoToWebinar to seamlessly deliver effective webinars and achieve their marketing and business objectives. With the ability to easily integrate with our webinar solution, we’re providing our partners a seamless way to integrate with their existing business tools and save time and achieve maximum results,” said Cailin Pitcher, GoToWebinar product line director, Online Services Division, Citrix Systems.

Partnering with Citrix

To enable seamless integration with the Citrix GoTo collaborative solutions platform, Marketo leveraged the Citrix GoTo Developer Center, a comprehensive resource for developers and integrators offered by the Online Services Division of Citrix Systems that enables partners, developers and customers to seamlessly integrate their applications or services with Citrix GoToWebinar®, GoToMeeting® and GoToTraining® and to streamline processes, drive business efficiencies, and maximize the value of their technology infrastructure investments.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

Citrix® and GoToWebinar® are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

PR Contact:

Sara Schulte
LaunchSquad
415-625-8555
sara@launchsquad.com

Marketo Announces Integration with Citrix GoToWebinar was posted at Marketo News. | http://www.marketo.com/about/news

San Mateo, CA – November 1, 2011 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced it has been named one of the Bay Area’s 10 fastest-growing privately held companies of 2011 by the San Francisco Business Times. Marketo earned the high ranking based on its revenue from fiscal 2008 to 2010, during which it grew 1,486 percent. Notably, 10 percent of the list’s honorees use Marketo to improve their revenue performance.  Earlier this month, Marketo was named the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal.

Ranked #6 on the San Francisco Business Times’ annual list, and through its powerful marketing automation and sales effectiveness solutions, Marketo continues to focus on generating tangible business benefits for its customers.  With more than 1,350 customers adopting the company’s solutions in just three and a half years, Marketo has become one of the fastest-growing cloud companies in history.

A number of Marketo customers were also recognized for their increased revenue performance at the awards banquet on Thursday night at the Hilton San Francisco Union Square. In fact, two made the list’s Top 5 – Spigit Inc. (#3) and Bizo Inc. (#4). Other Marketo customers on the list included Rimini Street (#20), Vindicia Inc. (#38), Five9 Inc. (#48), Coverity (#57), and Bersin & Associates LLC (#83).

“As the company’s head of marketing at Bizo, my charter is simple – build out a marketing engine that will help the company scale the business,” said David Karel, vice president of marketing at Bizo, a business audience marketing solutions provider. “I think it’s clear that the adoption of Marketo’s Revenue Performance Management Suite has been a factor in enabling our accelerated revenue growth and helping us attain the #4 spot on the San Francisco Business Times’ Annual Fast 100 List.”

“We have partnered with Marketo since 2008 to increase our visibility and build our subscription business,” said Sanjay Sarathy, SVP of marketing at Vindicia. “We’re investing further to optimize our acquisition funnel, and are excited about Marketo’s ability to help us get to the next stage of rapid growth.”

“Marketo excels in fostering innovation and has channeled it into spectacular growth – against the backdrop of one of the most challenging economies in history, ” said Phil Fernandez, president and CEO of Marketo. “It’s truly an honor to be recognized together with our customers and partners, and to contribute to the Bay Area’s economic growth and success.”

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance – in areas ranging from demand generation to lead nurturing – are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.

PR Contact:

Jen Howard
Marketo
650-240-4632
jen@marketo.com

Marketo Ranked in Top 10 Fastest-Growing Private Bay Area Companies was posted at Marketo News. | http://www.marketo.com/about/news