Marketpoint

Zuant launches great new feature: Fast Business Card Scan

Marketpoint — Tue, 03 May 2016 16:42:43 +0000

Marketpoint’s sister company Zuant has a game changing new feature. Last year’s major development saw the App’s ability to be used on the iPhone, iPad and iPod Touch. 2016’s development introduces really fast, seamless Business Card Capture technology. Within the current market Business Card scanning has never really been good enough for the fast beat of Tradeshows and everyday sales team use, but Zuant has cracked it, getting leads straight in to Salesforce.com, Eloqua or Marketpoint CRM, without the sales team even having to think about it is a bonus. Interested in trying out Zuant Fast Business Card Scan? Please get in touch with the team: info@zuant.com.

Celebrating 34 years of Marketpoint

Marketpoint — Tue, 03 May 2016 14:24:33 +0000

May Day not only marks a 3 day weekend and the first day of summer for us Brits, but the 1^st of May was also Marketpoint’s 34^th Anniversary! Founded in 1982 Marketpoint has grown and adapted through generations of advanced Database Marketing technology, remaining a respected and established company from its delightful Berkshire headquarters. So, we’d like to take this opportunity to thank our loyal and wonderful clients who have helped us toast another successful year. As usual, the grass isn’t growing under our feet, and the team look forward to showing off a number of exciting new developments in the pipeline…

Zuant is coming to EXHIBITORLIVE!

Marketpoint — Fri, 27 Feb 2015 10:49:57 +0000

For the second year, Zuant is taking a stand at ExhibitorLive! in vibrant Las Vegas on 28 February – 3 March 2016 at the Mandalay Bay Convention Center. The exhibition is the largest of its kind in North America, bringing together a great mixture of trade show and event products and services to help you “Power Up Your Brand”.

Paving the way for Lead Capture at the event, the Zuant team will be showcasing its latest Mobile Lead Capture app for the iPhone. The team will be demonstrating the system from badge scanning through to sophisticated integration with systems such as Eloqua and Salesforce.com.

Are you attending? Come and see us at booth 1763!

Marketpoint is pleased to announce our move to exciting new high tech offices

Marketpoint — Mon, 05 Jan 2015 16:37:31 +0000

With 2015 now in full swing and an exciting year ahead, Marketpoint UK is delighted to be operating from our new Headquarters at Lily Hill House, Lily Hill Road, Bracknell, RG12 2SJ. Please update your records and use the new address with immediate effect. We hope you had a Happy New Year.

Lead Forensics: Enabling reactive campaigns with a personalised approach

Marketpoint — Tue, 23 Sep 2014 11:02:17 +0000

At Marketpoint, we thrive on providing the optimum customer service and delivering campaigns that enable our clients to be timely and relevant, but most importantly delivers the highest ROI for them. We’re always looking for ways to enhance the experience for Marketpoint clients, and can’t resist sharing our own learnings from our internal strategies with you, too!

Marketpoint have been using the Lead Forensics lead generation software to increase performance of our internal new business strategy, and think it’s essential for optimising any marketing or telesales campaign – why? It uncovers new opportunities from your website by revealing the identity of the businesses that visit and look around, but don’t make contact.

So what is Lead Forensics?

The Lead Forensics lead generation software identifies the businesses that visit your website but don’t inquire and provides their contact details so your internal or outsourced telesales team can make a timely follow up call with those businesses in real-time. Lead Forensics gives you access to:

Their business name
Telephone number
Address
Industry/SIC code
Company size

We know how important being timely and relevant is to a successful campaign. With Lead Forensics you can stand out from the crowd by reacting to each website visitor in real-time, assess their activity on your website and understand exactly what they are interested in. For the first time, you’ll be able to see:

How the business found your site and the keywords used
What pages they viewed and for how long
Their industry and company size

The Lead Forensics tool will deliver a stream of leads you know are interested in discussing your services – and when such a large proportion of a sales person time is spent cold calling, will transform your new business strategy into a much more time effective and responsive campaign. Some other Lead Forensics clients have delivered some pretty impressive returns from the tool, and one reports “The fact that we generated 900% ROI is unbelievable”.

Why do we recommend Lead Forensics?

Lead Forensics enables us to focus on the businesses that we know are interested in Marketpoint and our services, and make timely and relevant contact with them. Not only does Lead Forensics help us generate new business we might have otherwise missed, it allows us to react quickly to new potential relationships whilst providing a personalised approach.

Visit the Lead Forensics website to find out more about their lead generation tool, and follow them on Twitter for up to date lead generation tips.

Marketpoint Global re-brands to NACCENT

Marketpoint — Tue, 08 Jul 2014 13:48:31 +0000

Today, we are delighted to announce our new brand which aligns our services under a single umbrella. The re-branding follows a period of expansion and includes a new website using the new visual identity.

After much deliberation the Call Centre Network has selected the new name NACCENT, with connotations of accent, language and speech. While our look has changed, our people and client-centric approach to assist companies reach their goals remains the same.

NACCENT is an international network of multilingual call centres, currently operating over five continents with seventeen contact centres. We believe in providing the optimum customer experience using only native speaking, local call handlers.

The new website is now live.

To view our new brand and learn more about NACCENT please visit www.naccent.com.

Zuant – official partner of the Oracle Eloqua Modern Marketing Tour

Marketpoint — Mon, 14 Apr 2014 15:10:26 +0000

We are proud to announce that we are the official Technology partner to the ‘Modern Marketing Tour’ brought to you by Eloqua.

The events will take place in Stockholm on 4^th June and in Frankfurt on 24^th June. Join us for a free, full-day event for regional marketers to share ideas, network and take back strategies for success.

We will be presenting to Eloqua users, and will share our tips on how best to leverage marketing technology. In particular we will be discussing how Zuant can help you build your company database and how this data can seamlessly flow into Eloqua and enhance your ongoing or new marketing campaigns.

About The Modern Marketing Tour?

Marketing Execution Track for marketing managers and directors focused on process, operations and execution.
Marketing Transformation Track for marketing executives focused on strategy and orchestration.
See the Oracle Marketing Cloud in action:
Learn all about the Oracle Marketing Cloud and see hands-on product demos.
Network:
Network with your peers, share ideas and hear about the innovative things other Modern Marketers are doing within their organizations.

To register to attend these events or to find more information about other events from Oracle Eloqua, visit http://events.eloqua.com/MMT.

Macmillan launch their Night In campaign

Marketpoint — Wed, 02 Apr 2014 15:46:35 +0000

Our Charity Division are currently busy handling the response management for Macmillan’s Night In campaign. We offer charities a range of services from creating and hosting online registration forms, inbound call handling, email response, pack fulfilment and literature storage.

If you would like to learn more about the services we provide to the charity/non-for-profit industry, please call us on +44 1344 350 250.

What is Night In?

It’s a night to eat, drink, laugh and catch up with your friends. At home, on or around 16 May. You and your friends just donate what you’d have spent on a night out, to Macmillan Cancer Support.

It’s super easy. Sign up today and get your free Night In Kit – full of everything you need for a fantastic, fuss-free Night In for Macmillan.

Official Lead Capture Partner for Event Production Show 2014

Marketpoint — Thu, 14 Nov 2013 14:43:00 +0000

The Event Production Show (EPS) 2013 was such a success, we’ve been asked to be the official lead capture solution for EPS 2014!

For those of you who used Marketpoint Lead Capture earlier this year, you will notice some wonderful changes at next year’s event – We have rebranded (now called Zuant), added lots of new helpful features and made it even easier for you to capture leads straight from your stand.

Using Zuant at The Event Production Show 2014 will enable you to:

Scan the attendee badges
Capture business cards
Add company branding
Add lead qualifying questions
Take notes for each lead
Add company literature and email directly to attendees
Send instant follow up ‘Thank You’ emails
Work offline – no internet required!
Download lead reports instantly

Testimonials from some EPS 2013 clients –

‘Zuant is very easy to use and one of our favourite features was that it emailed people we met straight away; it saved us time when we returned to the offices after the exhibition. Would we use again…? Certainly!’ Julie, Light Media Displays Ltd.

‘Brilliant! It is simplicity itself. Can’t believe we struggled on for so many years with business cards in bowls…! We’ve already had more ROI than I would have hoped for from The Event Production Show 2013 and I put this totally down to the accuracy and ease of use. Thanks to all at Marketpoint for their professionalism.’ Adele and Daniel, Above the Line Security Ltd.

‘It is the best visitor badge scanner system we’ve seen. It’s perfect for exhibitions. It was so easy to use with great functionality. We loved the fact that it emailed the visitor a personalised message straight away – it saved us loads of time on the initial follow up. The customer support we got from MarketPoint before and during the exhibition was excellent. We would definitely use it again and we have already recommended it to another exhibition organiser. Top marks all round‘ Caroline, WowGrass / Lindum Turf

‘We used it and it proved very successful. The team, support, software and product was of an excellent quality and I would certainly use again at another exhibition. Simple to use and reliable. No hesitation in recommending to colleagues and other companies.’ David, Ryan’s Cleaning Services.

If you are exhibiting at EPS 2014 and would like to use Zuant please get in touch – 01344 350 250 info@zuant.com

If you would like to register to attend Event Production Show in February 2014 click here.

The Event Production Show – http://www.eventproductionshow.co.uk/

From the creative to the technical, the funky to the functional – you’ll find practical, workable solutions and innovations for every kind of event at The Event Production Show 2014.

The Event Production Show has been the annual meeting place for everyone involved in delivering fantastic events for more than 20 years. Over 200 leading suppliers will be showcasing the very latest, most innovative event products and services with more than 4000 of the industry’s key organisers attending to meet new suppliers, network with colleagues, discover new technologies and gather information at the workshops and seminars.

A visit to the show is a must!

Zuant and Eloqua – leads seamlessly flow into Eloqua and drive subsequent marketing automation

Marketpoint — Wed, 13 Nov 2013 16:14:08 +0000

The team headed to San Francisco at the end of October to attend Eloqua Experience 2013 USA.

The objective of our trip was to introduce Zuant to the US Eloqua users and officially launch the app with its full integration into Eloqua. We received a very positive response, many had never come across a system that could capture leads and follow up leads so quickly and easily. Our audience were particularly impressed that we are now able to synchronize directly with Eloqua allowing for leads to be added to more complex marketing campaigns. We even took orders immediately on the booth!

To find out more please get in touch by email – info@zuant.com or call us on +44 (0) 1344 350 250.

About ZUANT

Zuant allows you to:
•   Instantly capture leads by using the iPad camera to scan attendee badges
•   Create customizable questionnaires to qualify leads
•   Send ‘Thank You’ emails for immediate follow up / contact
•   Present, email and track company literature
•   View and download reports showing questionnaire results, staff-attendee interaction, and track literature uptake

About Eloqua Experience US

Oracle Eloqua Experience 2013 will take place from October 23 – 25 at the Hilton Union Square, San Francisco.

Bringing together thousands of innovative modern marketers, Eloqua Experience features three days of immersive, high-quality sessions covering modern marketing best-practices, customer case studies and deep-dive technical classes.

At this year’s event, Oracle Eloqua SVP Kevin Akeroyd and head of Oracle Marketing Cloud Products John Stetic will be joined on the keynote stage by other leading Oracle Eloqua executives and modern marketing experts, including Eloqua’s founder Steve Woods.

The amazing keynote lineup also includes Vince Gilligan, the creator and executive producer of Breaking Bad.

Over 45 AppCloud partners and sponsors, including Zuant, were onsite taking part in the leading modern marketing community.Designed to help marketing professionals leverage modern marketing techniques, the annual user conference features more than 70 sessions covering a broad range marketing areas, from demand generation and buyer inquiry, through sales hand-off, to customer lifecycle campaigns.

Markie Awards

The 7th annual Markie Awards will be held during Eloqua Experience 2013 on the evening of October 24 at Masonic Auditorium, San Francisco. This year’s Markie Awards after party featured live music from pop artist Robin Thicke.