Marketsync Blog

Connect with Decision Makers to Drive Results

Bill Koszewski — Fri, 13 Apr 2012 01:04:11 +0000

Successful salespeople know that two keys to a shorter sales cycle are getting through to decision makers as quickly as possible and engaging higher in the company early in the sale. But, it’s difficult to engage C-level executives when all you have to work with are emails and cold calls. ExactTarget, an innovative marketing leader [...]

34% Engagement Rate from Synchronized Direct Mail and Email

Bill Koszewski — Thu, 01 Mar 2012 00:32:55 +0000

Successful sales require a direct connection with decision makers early in the sales cycle. Experienced sales people know that cold calling and emailing are ineffective ways to initiate a conversation with a decision maker. They just don’t work. But … Executives are 12 times more likely to open a package than to read an unsolicited [...]

Marketsync Expands Client Services Team to Support Direct Mail for Sales

Bill Koszewski — Thu, 19 Jan 2012 23:24:01 +0000

Kirkland, WA – January 18, 2012 – Marketsync, Inc., the only solution designed specifically for sales teams using salesforce.com, announces the expansion of its client services team with the addition of Laurie Cook in the new role of Marketing and Client Services Manager. “Client success is our top priority,” said Bill Koszewski, Marketsync co-founder and [...]

30% More Executive Conversations & Shorter Sales Cycle

Doug Ebstyne — Mon, 02 Jan 2012 01:53:31 +0000

Reaching Decision Makers early in the sales process is the single most important step in determining how long a deal might take to close. By connecting with Decision Makers your Reps know if they have a real opportunity that is worth a sustained sales effort. Spending valuable selling time on high probability opportunities builds stronger [...]

Monitor Measure and Analyze

Doug Ebstyne — Fri, 09 Dec 2011 23:53:01 +0000

How do you know which programs are accelerating sales results and what your top producers are doing to get exceptional results? Sadly most companies cannot answer these questions. Today there isn’t any reason not to use dashboards and reports to see at a glance who is prospecting and who is not, which programs are driving [...]

Create a Prospecting Machine

Doug Ebstyne — Thu, 01 Dec 2011 07:56:44 +0000

Do you have a prospecting machine – a process that you know will allow your sales team to quickly and accurately qualify leads? Most companies have or will soon invest in Marketing Automation but this is just the front end of an effective prospecting system. It is no less important to have a well-defined process [...]

Pursue Every Lead

admin — Wed, 23 Nov 2011 06:45:06 +0000

Sales leaders who consistently knock down quota make sure their Reps are able to directly engage with their targets. Bottom line results soar when Sales Reps can access decision makers quickly. Smart companies use Marketsync to cut through the digital clutter and deliver their Company’s strongest message every time – all from within Salesforce.com. Follow-up [...]

Get Innovative with B2B Direct Mail

Doug Ebstyne — Wed, 16 Nov 2011 23:53:55 +0000

Was jazzed to see Jonathan Block’s post earlier today on the great results Direct Mail is having on B2B sales. Our customers have know this for a long time but it’s good to let the cat out of the bag. Much has been done to sharpen our marketing swords, but Marketsync Direct Mail for Sales is [...]

Marketsync Winter ’12 Release

Doug Ebstyne — Fri, 04 Nov 2011 23:49:08 +0000

Marketsync Winter ’12 Release Automates Direct Mail for Sales and Nurture Campaigns for Salesforce CRM Users. New features automate sales communications, nurture marketing and customer lifecycle management. Kirkland, WA – November 03, 2011 – Marketsync, Inc., the only solution designed specifically for sales teams using salesforce.com, announces immediate availability of its Winter ’12 Release. With [...]

Sales Scope #22 – Make Prospecting Better

Doug Ebstyne — Mon, 31 Oct 2011 23:08:05 +0000

Why do most Sales Reps hate prospecting? I find it’s because they don’t have effective ways to get the job done. While companies spend money hand over fist to generate more leads they often forget to provide a reliable way for their Reps to connect with decision makers. Winning sales organizations make sure their Reps [...]