Toluna

Toluna – An Innovation Leader. As seen on USA Today.

Discover why Toluna was selected to be the Innovation Leader in the insights industry in USA Today’s new short documentary series

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TEMPO Xpress: The fast track to better brand decisions

Get validated insights in just 48 hours. Based on our proven brand equity framework, TEMPO Xpress makes brand tracking fast, accessible, and cost-effective without sacrificing rigor.

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ACT Instant AI: Ad testing beyond limits

Get reliable results 120× faster than traditional testing. Powered by Toluna’s synthetic personas and validated benchmarks, ACT Instant AI delivers trusted insights at the speed and scale of AI. Test more ads, across more markets, without sacrificing quality.

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Synthetic personas, real consumer intelligence

Toluna Synthetic Personas – now available globally – are groundbreaking survey-takers available within the Toluna Start platform, delivering decision-ready intelligence at the speed and scale of AI.

Rather than representing a segment or demographic ‘average’ every one of Toluna’s 1 million+ synthetic personas has a distinct personality with:

A realistic life history

Deep layers of attitudes and motivations

Rich demographic and psychographic attributes

Lifestyle and consumption habits

Ability to ‘see’, ‘hear’ and react to dynamic stimulus

Demonstrate emotional and rational instincts plus intelligent reasoning

Based on anonymized data from Toluna’s global panel of 79M people, our synthetic personas empower brands to test ideas, attributes, claims, messages and more at speed and scale without compromising on quality.

See how Toluna Synthetic Personas can ignite your research

Solutions that drive impact across every decision

Our market research solutions deliver insights that fuel growth, helping brands stay ahead in an ever-evolving world. With flexible solutions ranging from DIY research to expert-led consultancy, we adapt to your unique challenges, enabling faster, smarter decisions that propel your business forward.

Brand & Campaign

Understand how your brand is perceived and discover how to improve the value and efficiency of your communications.

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Product & Innovation

Elevate your brand by evaluating categories, testing product ideas, developing impactful packaging, and through deep consumer and shopper journey insights.

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Custom Research

Craft research studies to suit your unique needs with our industry-leading market research platform, Toluna Start.

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Built to transform the way brands take action

Toluna is built differently. We blend scale, innovation, our end-to-end solutions, and deep expertise to deliver the insights, clarity, and momentum you need to thrive in a fast-changing world.

AI-powered technology & platform

Innovative technology and end-to-end research platform that bring unparalleled flexibility, speed, and depth to your insights.

End-to-end agile solutions

Flexible solutions built to tackle today’s complex challenges across all phases of the insights journey and service models – from DIY to full service.

Global first-party panel

Connect with the right audiences via our global panel of 79+ million members, offering unmatched scale and reach.

Tailored
partnership

Dynamic expert servicing, tailored to your needs and supported by our dedicated team at every step.

AI-powered insights that amplify impact

At the heart of our solutions portfolio is our AI Everywhere strategy, which seamlessly blends human intelligence and expertise with artificial intelligence (AI) to create what we call augmented intelligence. This powerful synergy sets our solutions, platform ecosystem, and data apart. Whether you want to conduct DIY research on our platform or leverage our full-service competencies, we empower your brand to uncover deeper insights, make better-informed decisions, and achieve unprecedented growth.

Learn more about our AI Everywhere strategy →

Data quality you can trust: Toluna QSphere

Data quality is the foundation for smarter decisions. Toluna QSphere, our industry-leading quality approach combines advanced AI, human expertise, and UX-driven principles to redefine what high-quality data means. With Toluna QSphere, you gain the confidence to act decisively, knowing your insights are built on accurate and reliable data.

Learn more about Toluna QSphere →

The go-to insights partner for forward-thinking brands

25+ years of experience

Global reach, 40 offices and active in 70+ countries

Proven expertise

Made-to-measure service

Global panel community of 79+ million

“We worked with Toluna’s legacy brand MetrixLab on our brand equity tracking and in-market campaign evaluations, across our categories and brands in Europe. Their solutions in both areas fit perfectly with our needs and always provide very tangible and actionable insights that we can immediately put to work. While MetrixLab – Toluna comes with tools, what I appreciate is that they are market researchers at heart: they will always adjust and customize depending on the brief, which is very much needed given that one size does not fit all.”

Vito Petrosino

Senior Director Confectionary Europe, Strategy, Insights & Analytics
Mondelez