Mark Juleen http://markjuleen.com Inside the mind of a marketing nerd Wed, 25 Apr 2018 13:56:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.12 Leasing Show Recap – Episodes 23-42 http://markjuleen.com/2018/04/25/leasing-show-recap-episodes-23-42/ http://markjuleen.com/2018/04/25/leasing-show-recap-episodes-23-42/#respond Wed, 25 Apr 2018 13:56:30 +0000 http://markjuleen.com/?p=2294 My apologies to my blog followers. I haven’t been consistent in sharing these weekly updates for The Leasing Show.  Here are 4 weeks worth of shows for you to dig into.  Really appreciate you listening.  If you would like daily updates please follow me on LinkedIn, Facebook, or Twitter.  You can also subscribe on AnchorGoogle Play, or iTunes.

Episode 23 – What is mutual mystification?

Episode 24 – Getting a No is OK

Episode 25 – Time is a Critical Agreement

Episode 26 – Stop Spilling Your Candy in the Lobby

Episode 27 – What does expensive mean to you?

Episode 28 – Are you ready to ask questions?

Episode 29 – Roommates and Couples

Episode 30 – Family Ties

Episode 31 – Do you dare use reverse psychology?

Episode 32 – Are you providing a Home or selling a space?

Episode 33 – Dealing With a Detailed Customer

Episode 34 – Are commissions a motivator?

Episode 35 – I Don’t Have One Available

Episode 36 – Use Your Magic Wand

Episode 37 – You can do better than your “people skills.”

Episode 38 – When to talk about price with revenue management.

Episode 39 – Are you a good listener?

Episode 40 – What are you doing for referrals?

Episode 41 – Dealing With an Extrovert

Episode 42 – Setting a UFC Via Text

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How easy is it for the customer to find you? http://markjuleen.com/2018/03/26/how-easy-is-it-for-the-customer-to-find-you/ http://markjuleen.com/2018/03/26/how-easy-is-it-for-the-customer-to-find-you/#respond Mon, 26 Mar 2018 15:46:44 +0000 http://markjuleen.com/?p=2290 Discovery is one of the 5 Marketing Principles at J.C. Hart. Whether it’s your location, signage, or placement on Google, it’s all important to understand how people discover you.

In this week’s show I briefly discuss the importance of claiming your business pages online.

Music Credit – Ryan Little – http://www.soundcloud.com/iamryanlittle

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The Leasing Show Recap – March 19-23, 2018 http://markjuleen.com/2018/03/25/the-leasing-show-recap-march-19-23-2018/ http://markjuleen.com/2018/03/25/the-leasing-show-recap-march-19-23-2018/#respond Mon, 26 Mar 2018 03:27:39 +0000 http://markjuleen.com/?p=2287 This week I discuss how to deal with people like me, developing trust, why you shouldn’t share price too early, how to take control on the phone, and what to do with people that need to “think about it.”

Episode 18 – Dealing with Dominant Personalities

Episode 19 – Developing Trust

Episode 20 – Sharing Price Too Early

Episode 21 – Taking Control on the Phone

Episode 22 – Handling Excuses

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THE LEASING SHOW RECAP – MARCH 12-16, 2018 http://markjuleen.com/2018/03/19/the-leasing-show-recap-march-12-16-2018/ http://markjuleen.com/2018/03/19/the-leasing-show-recap-march-12-16-2018/#respond Mon, 19 Mar 2018 10:02:00 +0000 http://markjuleen.com/?p=2283 This week I discuss what to do with missed calls, how to leverage social proof, sending a Yikes! message, asking more questions, and why explaining how the process works is critical to closing.

Episode 13 – Missed Leads

Episode 14 – Social Proof

Episode 15 – Yikes! Getting the no.

Episode 16 – Reversing

Episode 17 – What Happens Next?

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You Must Consider Your Brand First When Storytelling http://markjuleen.com/2018/03/18/you-must-consider-your-brand-first-when-storytelling/ http://markjuleen.com/2018/03/18/you-must-consider-your-brand-first-when-storytelling/#respond Sun, 18 Mar 2018 20:57:38 +0000 http://markjuleen.com/?p=2281
In property management, many site teams have a lot of flexibility to promote their community. In this week’s show I touch on the importance of the community brand in your communications.
 
Follow the Podcast at https://anchor.fm/the-apartment-nerd or subscribe in iTunes.
 
Music Credit – Ryan Little – http://www.soundcloud.com/iamryanlittle
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The Leasing Show Recap – March 5 – 9, 2018 http://markjuleen.com/2018/03/09/the-leasing-show-recap-march-5-9-2018/ http://markjuleen.com/2018/03/09/the-leasing-show-recap-march-5-9-2018/#respond Fri, 09 Mar 2018 11:19:51 +0000 http://markjuleen.com/?p=2277 This week I share the last of the 6 Leasing Principles, give you some email advice, allow you to fail, have you take a look in the mirror, and talk some more about UFCs.

Episode 8 – Testing the Strength

Episode 9 – Responding to Email Leads

Episode 10 – Permission

Episode 11 – Dealing With Personalities

Episode 12 – Thinking About It

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Courtesy Is About the Referrals and Renewals http://markjuleen.com/2018/03/05/courtesy-is-about-the-referrals-and-renewals/ http://markjuleen.com/2018/03/05/courtesy-is-about-the-referrals-and-renewals/#respond Mon, 05 Mar 2018 11:27:53 +0000 http://markjuleen.com/?p=2273 The Marketing Principle, Courtesy, really revolves around the question whether or not someone will refer your community. It starts with reviews, and in this show I talk about my key note presentation for #FOCUSConf2018, and why your online reputation is a big part of referrals. Thank you to the Satisfacts and ApartmentRatings.com team for inviting me to speak.

Music Credit – Ryan Little – http://www.soundcloud.com/iamryanlittle

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Leasing Show Weekly Recap http://markjuleen.com/2018/03/02/leasing-show-weekly-recap/ http://markjuleen.com/2018/03/02/leasing-show-weekly-recap/#respond Fri, 02 Mar 2018 18:12:21 +0000 http://markjuleen.com/?p=2270 This past week we continued to cover Leasing Principles. Learn more about DISC Assessments, Up-Front Contracts, Asking Questions, Money, and Decision Making in this week’s episodes.

Episode 3 – DISC Assessments

Episode 4 – Ground Rules & UFC’s

Episode 5 – Diving Into Questions

Episode 6 – Money, Money, Money

Episode 7 – Decision Making

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The Apartment Nerd – Leasing Show Podcast Announcement http://markjuleen.com/2018/02/26/the-apartment-nerd-leasing-show-podcast-announcement/ http://markjuleen.com/2018/02/26/the-apartment-nerd-leasing-show-podcast-announcement/#respond Mon, 26 Feb 2018 11:43:21 +0000 http://markjuleen.com/?p=2266 Taking a deeper dive into the Clarity marketing principle with a new podcast where all we will talk about is leasing.

Follow the Podcast at https://anchor.fm/the-apartment-nerd

Music Credit – Ryan Little – http://www.soundcloud.com/iamryanlittle

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The Apartment Nerd Leasing Show – Episode 2 – Leasing Principles http://markjuleen.com/2018/02/23/the-apartment-nerd-leasing-show-episode-2-leasing-principles/ http://markjuleen.com/2018/02/23/the-apartment-nerd-leasing-show-episode-2-leasing-principles/#respond Fri, 23 Feb 2018 13:54:02 +0000 http://markjuleen.com/?p=2264 I’m digging the podcast platform. iTunes and Google Play podcast subscriptions coming soon. Will let you know when that is available. In the mean time, follow me here to get links to the episodes, or download the Anchor app. They just overhauled everything there, and it’s pretty impressive.

Episode 2 – Leasing Principles

Maybe got the cart before the horse in talking about getting appointments in episode 1, but we’ll take a deeper dive as we go in these principle areas (including more on appointments). Thanks for listening. Please share, comment, and leave topic ideas. Cheers!

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