<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
    <channel>
        <title><![CDATA[ Marklives ]]></title>
        <link><![CDATA[ https://www.marklives.com/feed ]]></link>
        <description><![CDATA[ Independent industry news for marketing, advertising &#38; media execs ]]></description>
        <language>en</language>
        <pubDate>2026-06-10 14:20:17</pubDate>

                    <item>
                <title><![CDATA[Building an “effectiveness culture” in ad agencies]]></title>
                <link>https://www.marklives.com/article/44699-building-an-effectiveness-culture-in-ad-agencies</link>
                <description><![CDATA[Four experts break down for MarkLives what a culture of effectiveness really is and how to achieve it.]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>Carey Finn</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780392185.jpg</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#ClicksnTricks: What the end of the click means for brands]]></title>
                <link>https://www.marklives.com/article/44701-clicksntricks-what-the-end-of-the-click-means-for-brands</link>
                <description><![CDATA[The implications are serious, writes Charlie Stewart.]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>Charlie Stewart</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780313991.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#TheMarkAwards 2026: Strategic partners to deliver distinctive end-to-end industry experience]]></title>
                <link>https://www.marklives.com/article/44703-themarkawards-2026-strategic-partners-to-deliver-distinctive-endtoend-industry-experience</link>
                <description><![CDATA[Nine partners, up from six, support the 2026 event strategically.]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780306910.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#OnTheRadar: Lucky Hustle&#039;s new Lucky Chery to service Chery SA]]></title>
                <link>https://www.marklives.com/article/44705-ontheradar-lucky-hustles-new-lucky-chery-to-service-chery-sa</link>
                <description><![CDATA[Plus: Ryan Nofal to lead Lucky Chery, Michael Jones joins 365 Digital; Downtown Music, Labelheaded partner; recognition for Publicis Production SA; Halo's brandwork for Nine Yards; nine strategic partners for 2026 TMA.]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780488805.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Media talent drought • #NextWeek: ESG in SA media]]></title>
                <link>https://www.marklives.com/article/44706-thisweek-on-marklives-media-media-talent-drought-nextweek-esg-in-sa-media</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>04 June 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1780304825.jpg</featuredImage>
            </item>
                    <item>
                <title><![CDATA[Your brand moves your share price but your CFO won’t admit it]]></title>
                <link>https://www.marklives.com/article/44687-your-brand-moves-your-share-price-but-your-cfo-wont-admit-it</link>
                <description><![CDATA[Brand is no longer the CMO’s problem to solve or the CFO’s line to cut. MarkLives finds out more.]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779796928.jpg</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#YGK May 2026: Zamayirha Peter]]></title>
                <link>https://www.marklives.com/article/44689-ygk-may-2026-zamayirha-peter</link>
                <description><![CDATA[This seasoned communicator and journalist is Young, Gifted & Killing It! — an interview by Veli Ngubane.]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>YGK: Young, Gifted &amp; Killing It!</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779707827.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#TheMarkAwards 2026: New sonic identity signals clear intent to lead]]></title>
                <link>https://www.marklives.com/article/44691-themarkawards-2026-new-sonic-identity-signals-clear-intent-to-lead</link>
                <description><![CDATA[Pressure Cooker Studios has developed a comprehensive sonic identity system for the awards brand.]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779703001.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#OnTheRadar: ACA objects to Loeries board change]]></title>
                <link>https://www.marklives.com/article/44693-ontheradar-aca-objects-to-loeries-board-change</link>
                <description><![CDATA[Plus: Penguin grows; SoulProviders Collective turns 15; Heineken Beverages, eMedia partner; Pressure Cooker creates 2026 TMA sonic identity.]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779876480.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Rise of SA’s value-and-quality consumer • #NextWeek: Media talent drought]]></title>
                <link>https://www.marklives.com/article/44694-thisweek-on-marklives-media-rise-of-sas-valueandquality-consumer-nextweek-media-talent-drought</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>28 May 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779700356.jpg</featuredImage>
            </item>
                    <item>
                <title><![CDATA[Behavioural economics &amp; the modern CMO]]></title>
                <link>https://www.marklives.com/article/44675-behavioural-economics-the-modern-cmo</link>
                <description><![CDATA[This social science offers a clearer view of how humans make decisions. MarkLives finds out more.]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>Charles Lee Mathews</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779269453.jpg</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#OpEd: Agencies sell time — clients expect outcomes]]></title>
                <link>https://www.marklives.com/article/44677-oped-agencies-sell-time-clients-expect-outcomes</link>
                <description><![CDATA[Tamara Bright Patel on reframing value in the client-agency relationship and getting back to the basics... the brief.]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>OpEds &amp; Letters</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779357766.jpg</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#TheMarkAwards 2026: Entries now closed, shortlist out on 9 Jul]]></title>
                <link>https://www.marklives.com/article/44679-themarkawards-2026-entries-now-closed-shortlist-out-on-9-jul</link>
                <description><![CDATA[The focus now switches to judging.]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779099810.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#OnTheRadar: WWF South Africa appoints Mediology as full-service agency]]></title>
                <link>https://www.marklives.com/article/44681-ontheradar-wwf-south-africa-appoints-mediology-as-fullservice-agency</link>
                <description><![CDATA[Plus: Heemal Gangaram to lead new Racket Club Music Division; AdConnect adds WildEarth; 2026 TMA focus switches to judging; One Show 2026 Global Creative Rankings; SA's 2026 Eventex Awards winners.]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779349416.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#ThisWeek on MarkLives MEDIA: Why streaming is a media must-buy • #NextWeek: Rise of SA’s value-and-quality consumer]]></title>
                <link>https://www.marklives.com/article/44682-thisweek-on-marklives-media-why-streaming-is-a-media-mustbuy-nextweek-rise-of-sas-valueandquality-consumer</link>
                <description><![CDATA[From our sister newsletter on Tuesdays!]]></description>                
                <pubDate>21 May 2026</pubDate>
                <author>MarkLives MEDIA</author>
                <featuredImage>https://admin.marklives.com/temp/images/1779358148.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[EXCLUSIVE: Pete Case to lead WPP Creative&#039;s South African rollout]]></title>
                <link>https://www.marklives.com/article/44663-exclusive-pete-case-to-lead-wpp-creatives-south-african-rollout</link>
                <description><![CDATA[WPP unveils details of the new structure, alongside more than US$30m investment in production.]]></description>                
                <pubDate>14 May 2026</pubDate>
                <author>Herman Manson</author>
                <featuredImage>https://admin.marklives.com/temp/images/1778743995.jpg</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#TheAgency: Beyond borders — the new global playbook for SA’s indie agencies]]></title>
                <link>https://www.marklives.com/article/44650-theagency-beyond-borders-the-new-global-playbook-for-sas-indie-agencies</link>
                <description><![CDATA[The connection isn’t a single strategy but a set of shared pressures.]]></description>                
                <pubDate>14 May 2026</pubDate>
                <author>The Agency</author>
                <featuredImage>https://admin.marklives.com/temp/images/1778507467.jpg</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#MediaViews: As ads get uglier, is OOH wearing a new suit?]]></title>
                <link>https://www.marklives.com/article/44652-mediaviews-as-ads-get-uglier-is-ooh-wearing-a-new-suit</link>
                <description><![CDATA[Consumers are showing a growing preference for work that feels more authentic and less manufactured.]]></description>                
                <pubDate>14 May 2026</pubDate>
                <author>Anne van Rensburg</author>
                <featuredImage>https://admin.marklives.com/temp/images/1778504277.jpg</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#TheMarkAwards 2026: Late entries close Wed 20 May]]></title>
                <link>https://www.marklives.com/article/44654-themarkawards-2026-late-entries-close-wed-20-may</link>
                <description><![CDATA[This is your final reminder to make your mark!]]></description>                
                <pubDate>14 May 2026</pubDate>
                <author>The Mark Awards</author>
                <featuredImage>https://admin.marklives.com/temp/images/1778502398.png</featuredImage>
            </item>
                    <item>
                <title><![CDATA[#OnTheRadar: Marloe Wise new Demographica MD]]></title>
                <link>https://www.marklives.com/article/44657-ontheradar-marloe-wise-new-demographica-md</link>
                <description><![CDATA[Plus: New Sun International CMO;  Stella Artois, Corona for Boundless; Heineken updates global agencies; Omnicom Group/WPP/Havas Q1 2026 results; PSG brand refresh; 2026 TMA deadline looms; SA's Cannes Lions Shortlist judges; Pendoring now open.]]></description>                
                <pubDate>14 May 2026</pubDate>
                <author>Unknown</author>
                <featuredImage>https://admin.marklives.com/temp/images/1778674137.png</featuredImage>
            </item>
            </channel>
</rss>