Alexa rank is calculated using a combination of average daily visitors and pageviews over the past 3 months. The site with the highest combination of pageviews and visitors is ranked #1.

One of the first things I noticed was that my pageviews per visitor was low. Each visitor only visited about 5 pages before leaving my site. This is clearly an indication that the user did not find what he/she was looking for.

The second issue was that my bounce rate was high, about 70%, on average.

Based on those two metrics, the indication was clear that my website was missing something…

I began looking at my competitors Alexa ranks to see how they were doing, and noticed a similar trend, most of the sites got decent traffic but their bounce rate was high, until I found one site, one very, very small site and noticed it had an alexa score higher then most of the sites that out ranked it the organic search results.

I then began to dissect its pages to see what it was doing and how I can improve on it.

Low and behold, a few weeks later I was able to substantially lower my bounce rate and increase my pageviews per visitor. I still get the same amount of traffic, but I now get 4 to 5 times more sales!

For my next post, I will reveal a unique way to utilize Twitter’s content and create a unique website around it.

Take care for now,
Marko