Dear Readers,

MartJack wishes you a Happy and Successful year 2012.

The year 2011 was exceptionally good for ecommerce industry in India and we played a significant role in this.

MartJack has been under constant up gradation so as to address various requirements and challenges of eTailing.  We rolled out MartJack Exchange, a revolutionary platform that connects Publishers and Suppliers to be mutually beneficial to their businesses.  A retailer can get instantaneous exposure to a large network of customers of the publishers; showcase his products on Publisher’s market place and grow his business leaps and bounds. MartJack Exchange now hosts a number of market places – hdfcbanksmartbuy.com, sbicardmegamall.com, magnasouk.com, artcafe.in, makemygiftz.com and shopyourworld.in – that have been doing a great business.

Several new esteemed businesses have joined the league of MartJack clientele.

We have participated in a number of events in 2011, India retail Forum and e-Sparks are two of them.
Now, ET Retail Awards 2011 is the first event of 2012 for which MartJack is the Headline Partner. The objective of ETRA is to recognize excellence and felicitate companies adopting best retail practices in the Retail industry. About 200-250 eminent personalities form Retail and related Industries will be attending the event. Being in the forefront of innovation in etailing, MartJack strongly favors such larger-than-life innovations in the world of retail. Going with the same, we will be presenting the award “Retail Idea of the Year” in the event.

Going ahead, MartJack wishes to extend more and more support to the eTailers.

We wish you all Successful and Prosperous year ahead!!

E-tailing (online retailing) is catching up rigorously in India with a large number of retailers setting up their online stores. Building an online store has become inevitable for any retail business in order to realize its potential to the best. Currently, a wide range of products is made available online for trade through a number of online stores.

Moving along the changing trends, today’s Indian consumers increasingly want to enjoy the convenience of shopping online. They do not want to go through the hassles of rushing to brick and mortar stores; instead, they want to order the products of their choice by sitting at home and get the goods delivered at their doorsteps. The net-savvy shopper started buying anything under the sun online – Groceries, Jewellery, Apparel, Electronics, Flowers, Chocolates, Cakes, Shoes and what not, literally anything. Shopping is made so easy!

The enormous growth opportunity:

It is very likely that India will be among the top 10 e-tailing hubs in the world by 2015. India’s e-tailing market is going to be Rs. 3600 Cr. by the end of 2011. According to a latest research report, it is poised to grow to Rs. 53000 Cr. at 83% CAGR. Now, that’s sounding extremely optimistic, right?

A recent research report has given the following data:

The factors changing the face of Indian e-tailing:

• Affordability of device costs – PCs and Smartphones for accessing internet
• Rapidly growing internet access with the introduction of 3G
• Time spent on internet by the users will be more and more
• Introduction of 4G and the growth of CDMA dongles
• No of users transacting online to grow enormously
• Availability and affordability of easy-to-access eCommerce technology
• Huge population who are increasingly becoming net-savvy
• Increasing spending power of growing middle class people
• Changing buying behaviors, readiness of customers for buying online through internet banking and plastic money
• Growing trend of sharing user experiences through social communication platforms

All in all, for all the retailers out there, if you are not still involved in e-tailing, it’s the right time to take the right decision of joining the league of e-tailers.

Dear Retailers,

Get hold of the worthy insights regarding ‘eCommerce as a business channel’ by Mr. Anubhav Kushwaha, Director- Biz Strategy and Alliances, Reasoning Global eApplications Ltd.

eCommerce in India – Some Anecdotes:

• A camera merchant sold 200 cameras /day with promotions – That’s equal to his one month sale
• An apparel merchant got 70,000 fans on Facebook in 4 months
• Products worth over Rs . 50,000 being sold with EMI option
• Even mangoes are being sold online

Therefore,Connect to your customers across all channels – offline, mobile, social, web and Utilise Digital Media to Customer Acquisition.

Hope the information is useful! Wish you great success, soon-to-be eTailers!

It was such a delightful experience for Team MartJack participating in India Retail Forum, 2011 and being Official eCommerce Technology Partner for the event.

Here is a brief glimpse of MartJack’s Participation in IRF.

“E-tailing is nothing but retailing,” said Anubhav Kushwaha, Director- Biz Strategy and Alliances, Reasoning Global eApplications Ltd. addressing the delegates in a session titled “All You Must Know about E-commerce before Starting Your Online Store,” on the second day of the India Retail Forum 2011 being held at Hotel Renaissance, Mumbai. Kushwaha said. “It’s no more about multi-channel commerce, as omni-channel commerce is the new buzz word.”  Read the full post here…

According to industry estimates, e-retail in India is pegged at R4,000 crore and occupies less than 4% of the organised retail trade. “However its penetration could increase to 8-9% in the next two years.

The debate then took the direction to mull over the ways to increase shopper conversion through store intelligence, back end planning and store solutions.

Mr. Kushwaha was very optimistic when he said, “There is a trend of peer endorsements to facilitate e-tailing. The three things needed for online success are consumer confidence, consumer values and capabilities of retailers. Read the full post here…

Well, the outcome of the session is:  Retailers need to be omnipresent across all channels such as web, mobile and social media to achieve success in business.

Indian fashion and Apparel Industry is growing at a whopping rate. The huge potential of the industry can be tapped by eTailing. The current generation likes to enjoy the convenience of shopping from home and get a home delivery rather than driving to a crowded mall or navigate through the entire mall. Read through the Facts & Figures of Indian Fashion & Apparel Industry and the importance of adopting eCommerce as a business channel.

In our experience, three out of five retailers are looking at online commerce to boost business. We also see a healthy number of consumers looking for offline retail brands online.

- Mr. Anubhav Kushwaha, Director – Business Strategy and Alliances, Reasoning Global eApplications

He further said, “We are seeing multi-channel consumption, driving towards ‘omni-channel commerce’. While the brand experience is not limited to one channel, consumers are also purchasing across channels.”   Read the full post here…

We take pleasure in informing you that Martjack was quoted in the media twice within last week, first by The Economic Times and later by Business India. We are grateful for such a pleasant appreciation, not for the first time though. And,  we thank all of them who have been part of our journey. Here go the details of media mentions:

1. MartJack, a hosted platform to start e-commerce ventures

MartJack was mentioned as India’s known e-commerce platform in ‘India Emerging’ section of “The Economic Times” dated September 16, 2011. By Mr. Kanwaljith Singh, Co-founder, Helion Venture Partners, in the ‘question time’ column, MartJack was referred as a hosted solution for Small and Medium businesses on a per month basis cost to start their e-commerce ventures.

2. Mart Magic – Reasoning offers a user-friendly platform for online retail

“The technology is so simple; any retailer who can send an e-mail can manage his online business”

An Article on MartJack was published in “Business India” dated September 18, 2011. The article is about Reasoning’s success story with MartJack, user-friendly e-commerce platform developed by Reasoning, and its role in online retailing.

Most retailers in India today are looking at e-commerce as a means to reach more consumers and grow their businesses. E-commerce has become inevitable for any retail business while e-commerce is becoming Rs. 50000 Crore industry this year and growing at over 30% year on year. In short, e-commerce is a ‘do-not-miss’ channel for all retailers aspiring to build their businesses big.

In the same context, we are pleased to let you know that our proven e-commerce platform, MartJack, is climbing the ladder of success. MartJack has been in the news for its role in Indian e-commerce market; now, it is playing a significant role in the forthcoming event – India Retail Forum – which is going to be held during 21st and 22nd September, 2011 at Renaissance, Mumbai. MartJack is the Official E-commerce Technology Partner for this event which will be opening doors to the world of retail opportunities.

India Retail Forum (IRF) is attracting worldwide interest in the light of opportunities that the Indian retail sector is offering. The participants of the event include most popular Indian retailers. The thought-provoking presentations at IRF which discuss the key issues and challenges of Indian retail market cannot be overlooked by the players of retail industry and the prospective retailers. These sessions carry great relevance to the Indian retailers. For one of such sessions that will be discussing “ALL YOU MUST KNOW ABOUT ECOMMERCE BEFORE STARTING YOUR ONLINE STORE”, our Director – Business Strategy & Alliances, Anubhav Kushwaha will be the Lead Speaker. The session is scheduled on 22nd September, 2011 during 11:45 – 13:00 pm.

We will be there in IRF, at Stall No. C19 (Pre-Function area) to meet the retailers – who want to venture into e-commerce business and grow their e-commerce business multifold.

Let me reiterate here that MartJack is India’s No.1 multi-channel digital commerce platform that is empowering a lot of retailers with their online stores. And, MartJack Exchange is an innovative solution that enables customer acquisition and order fulfillment easy for the e-commerce businesses which are powered by MartJack. Retailers can make use of readily integrated payment gateways and logistics through MartJack Exchange.

So, embrace the event –IRF, 2011 and meet us; we make sure that you become part of Indian e-commerce growth story. Let’s enjoy the success route together!

If you are interested to fix an appointment, call us on 9326070201.

The up-and-coming shopping habits of consumers are paving the way to new opportunities.

If you are of the opinion that e-commerce is just about buying tickets online or researching about the products of your wish list, you need to change your perspective. E-commerce has emerged as an effective channel of business for different sectors of trade. There is a significant change in consumers’ buying behavior. They lean towards buying clothes, electronics and even food and groceries online. Retailers have to adopt e-tailing as well to grab the potential market share.

With the growing number of young employees who are hard pressed for time, and with growing internet user base, there is an enormous scope for ordering food online. ‘Takeaway’ is the latest requirement of consumers rather than waiting for a long time to have their food. Same goes well with groceries too. If we are given an option to select needed groceries online and they can be delivered to home, many of us would not like to spend around 2hrs per week to purchase groceries at physical stores. Would you?

Now, let’s look at a latest trend catching up nowadays. Lately, have you observed advertisements of a very well-known Pizza Company often while browsing internet? The Food & Groceries market has started utilizing e-commerce to increase its visibility and customer base.

Indian and international food service operators are quite spirited about the huge opportunity that the Indian market is offering.  Food e-tail industry is slowly making its presence felt. The hidden opportunity of the F&G market can only be explored by e-commerce. Though the brick and mortar stores are required, but they are just not enough. Having said that, F&G retailers can ignore e-commerce market at their own risk.

Setting up a virtual shop (an e-tailing model) can help retailers in growing their business reach. Also, it requires low investment and reduces operational costs to considerable extent. You can make use of the e-tailing opportunity to the best which has abundant space and scope to grow your market while most of the big players are in the lookout of larger space.

So, what all you need to run your food service / groceries business successfully?

• Easy to manage e-commerce portal
• Integrated Social Media Marketing tools
• 24/7 support
• Reliable payment gateways
• Logistics
• Greater reach

We, at MartJack, provide you with every aspect of the above. MartJack facilitates an easy-to-mange online store; your e-commerce store is a few clicks away with MartJack. All of the Social Media Marketing tools are integrated within Martjack. You just need to make use of them to grow your visibility. We offer you ready-to-use payment gateways and logistics. Also, once your e-commerce portal is built over MartJack Platform, if you register yourself for MartJack Exchange, you can grow your business reach leaps and bounds.  You will be connected to Power Publishers who have a large customer base. You just need to list your products at Exchange, and they will be promoted by to their customers.  All in all, MartJack is an end-to-end multi-channel digital commerce solution to build an e-commerce store.

A snapshot of latest e-commerce sites which fall under Food & Groceries sectors powered by MartJack are hereunder:

Basicneeds after serving their customers for years through their traditional offerings, they have decided to offer the same assurance of quality and service through their online channel of business powered by MartJack. It has made shopping convenient to its local customers who often visit their store for buying groceries.

CallandOrder is an online business of PlatinumOne Distribution Services Pvt. Ltd. Following to serving their customers with their offerings of financial services products, they have setup an online grocery shopping for their clients. Their objective is to create a hassle free shopping experience of daily grocery needs for their clients.

Sangeetha Mobiles, one of the well-known brands in retail mobile market in India, is an authorized dealer for international brands such as Nokia, Sony Ericsson, Samsung, Motorola, LG, Virgin Mobile, Blackberry, HTC, Asus, and Apple etc. Sangeetha specializes in wireless communication products and has more than 100 outlets in prime locations in Southern India – Andhra Pradesh, Karnataka and Tamil Nadu.

Sangeetha Mobiles is known for its quality and originality. It offers value for money and is the first company in India offering free mobile phone insurance.

Delighted by the features and the excellence of the MartJack, the No.1 Digital commerce platform, Sangeetha has chosen the same for their online business. Their e-commerce websites were successfully established and became operational offering them expanded business reach.

Enthralled by the platform and the support we offer, below is the testimony that Sangeetha has shared with us:

Team Martjack,

     We at Sangeetha mobiles would like to thank you for your tremendous support & co-operation in helping us setup our online websites – www.sangeethamobiles.com  and www.wavetelmobiles.com

      Our decision of partnering with Team MartJack has been fruitful till date; by partnering with MartJack our online business has improved drastically since the platform given is very easy to maintain and faster updates on websites is now possible with a click of a button.

    We had been struggling with our online presence before and were not able to manage quick updates of products & offers on site which is a very essential & crucial aspect in today’s competitive e-commerce platform.

   MartJack is a simple and smart solution for e-commerce business. It not only provides easy set up but also very reasonable investment to start up.

   MartJack team’s timely support even after setup of website has given us confidence to do more &explore more options in this category. We are very happy with the timely support given to us by Team MartJack.

    I have referred many of our brand partners to try MartJack as its pretty impressive & economical and faster powered platform with various e-commerce solutions.

Cheers…

Thanks & Regards,

Shiraz Ali
General Manager – Sales & Operations
www.Sangeethamobiles.com