<?xml version="1.0" encoding="UTF-8" standalone="no"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" version="2.0">

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	<title>Martin Koss | Perplexed</title>
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	<description>"It's just my opinion, but... this world is in a bloody mess!"</description>
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	<itunes:explicit>no</itunes:explicit><copyright>None of this material can be used without my written consent.</copyright><itunes:image href="http://www.martinkoss.com/podcast/PodCast-iTunes.jpg"/><itunes:keywords>web,2,0,internet,marketing,seo,search,engine,optimisation,search,engine,optimization,social,branding,facebook,twitter,social,media,marketing,social,networking,free,advice,free,business,advice</itunes:keywords><itunes:summary>Fed up of hearing about SEO and Web 2.0 this and Social Media that? Well join me for random rants, tips, advice, reviews, how-tos, and tools that will help you maximise your brand exposure, build your Internet communities, subscribers, followers and 'fans' - thus - the main objective being to get your company seen, heard and thought of as an authority, trustworthy and all round good company to do business with.&#13;
 &#13;
You cannot influence sales in the 'new' Internet unless you establish yourself in online communities.&#13;
You must create compelling and interesting content without constantly 'selling'.&#13;
You must be consistently sharing and distributing content.&#13;
You must be consistently interacting in the relevant communities in order to build your own list of loyal followers, friends and fans.&#13;
You must be seen as an authority and trustworthy before people will be influenced by what you say and what you offer.&#13;
&#13;
This PodCast - along with the RSS feed that you can subscribe to - will be random - it may surprise you from time to time with random thoughts and the occasional grumble - but it will be full of useful bits of advice to help you and your business.</itunes:summary><itunes:subtitle>Martin Koss - Beyond SEO - Internet Marketing Advice</itunes:subtitle><itunes:category text="Business"><itunes:category text="Business News"/></itunes:category><itunes:author>Martin Koss</itunes:author><itunes:owner><itunes:email>martin@koss.co.uk</itunes:email><itunes:name>Martin Koss</itunes:name></itunes:owner><item>
		<title>There’s No Place for Ego in an Andy’s Man Club Shirt</title>
		<link>https://martinkoss.com/theres-no-place-for-ego-in-an-andys-man-club-shirt/</link>
		
		
		<pubDate>Tue, 12 May 2026 10:39:33 +0000</pubDate>
				<category><![CDATA[Andy's Man Club]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1830</guid>

					<description><![CDATA[Andy’s Man Club runs on the principle that every facilitator is equal. There’s no hierarchy beyond whoever happens to be leading the session on a given Monday night. The “lead facilitator” title isn’t a rank, it’s a rota. With more than 330 groups and 6,500 men attending weekly across the UK, that structure only holds [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
		<item>
		<title>Mental Health Awareness Week Again? Pick Up the Phone.</title>
		<link>https://martinkoss.com/mental-health-awareness-week-again-pick-up-the-phone/</link>
		
		
		<pubDate>Sat, 09 May 2026 08:29:43 +0000</pubDate>
				<category><![CDATA[Mental Health]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1826</guid>

					<description><![CDATA[Mental Health Awareness Week runs every May, but the gap between posting about mental health and actually supporting someone has never been wider. Social media fills up with graphics, hashtags, and corporate compassion, while people who are genuinely struggling often go days without a real conversation. The most effective thing you can do for someone’s [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
		<item>
		<title>The Madness of the AI Race – Stop Before We Succeed</title>
		<link>https://martinkoss.com/the-madness-of-the-ai-race-stop-before-we-succeed/</link>
		
		
		<pubDate>Sun, 19 Apr 2026 09:37:10 +0000</pubDate>
				<category><![CDATA[AI Artificial Intelligence]]></category>
		<category><![CDATA[Our Future]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1814</guid>

					<description><![CDATA[Superintelligent AI doesn’t need to be malevolent to be catastrophic. The existential risk, according to MIRI’s Nate Soares, comes from indifference – a system smart enough to reshape the planet according to its own requirements, with no particular interest in whether humans survive the process. We are building that system now, without understanding it, in [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
		<item>
		<title>The AI Industry Has a Problem, and It’s Getting Worse</title>
		<link>https://martinkoss.com/the-ai-industry-has-a-people-problem-and-its-getting-worse/</link>
		
		
		<pubDate>Sat, 18 Apr 2026 08:19:28 +0000</pubDate>
				<category><![CDATA[AI Artificial Intelligence]]></category>
		<category><![CDATA[AI Slop]]></category>
		<category><![CDATA[Modern Life]]></category>
		<category><![CDATA[Our Future]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1806</guid>

					<description><![CDATA[Years of job-loss warnings, billion-dollar announcements, and god-like claims about technology that often can’t reliably count to ten have quietly built up a head of public resentment. Tech critic Ed Zitron has been making this case for a while. In a recent episode of The Tech Report, he laid out exactly why the industry’s habit [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
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		<title>Why Those Powerful Words Live on My Homepage</title>
		<link>https://martinkoss.com/why-those-powerful-words-live-on-my-homepage/</link>
		
		
		<pubDate>Thu, 16 Apr 2026 08:05:15 +0000</pubDate>
				<category><![CDATA[Andy's Man Club]]></category>
		<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[Modern Life]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1857</guid>

					<description><![CDATA[Nine words from a 1998 Manic Street Preachers number one sit at the top of this blog for a reason. They come originally from a Spanish Civil War propaganda poster, carried forward by a Welsh band still shaped by the disappearance of their lyricist Richey Edwards, who struggled with depression and vanished in 1995. The [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
		<item>
		<title>Did An AI Really Try To Blackmail Its Creators?</title>
		<link>https://martinkoss.com/did-an-ai-really-try-to-blackmail-its-creators/</link>
		
		
		<pubDate>Sat, 11 Apr 2026 12:42:15 +0000</pubDate>
				<category><![CDATA[AI Artificial Intelligence]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1821</guid>

					<description><![CDATA[No, an AI did not blackmail anyone. What actually happened was a controlled research experiment in which a language model, given a fictional scenario and fake incriminating emails, generated a threatening message inside that sandbox. There was no real victim, no real inbox, and no real threat. The model followed the incentives researchers built for [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
		<item>
		<title>That Facebook Post Doing the Rounds. It’s Still Bollocks!</title>
		<link>https://martinkoss.com/that-facebook-post-doing-the-rounds-its-still-bollocks/</link>
		
		
		<pubDate>Sat, 04 Apr 2026 08:48:56 +0000</pubDate>
				<category><![CDATA[AI Slop]]></category>
		<category><![CDATA[Rants and Reflections]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook privacy]]></category>
		<category><![CDATA[GDPR rights]]></category>
		<category><![CDATA[Meta data]]></category>
		<category><![CDATA[online privacy]]></category>
		<category><![CDATA[social media hoax]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1796</guid>

					<description><![CDATA[Every few months, your feed fills up with it again. Some variation of “big day tomorrow” or “just in case you missed it on TV” – followed by a wall of semi-legal gibberish, a declaration that Facebook / Meta no longer has permission to use your photos, a bit about AI, and a helpful instruction [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
		<item>
		<title>The Algorithms of Addiction Are Finally on Trial</title>
		<link>https://martinkoss.com/the-algorithms-of-addiction-are-finally-on-trial/</link>
		
		
		<pubDate>Mon, 30 Mar 2026 13:24:34 +0000</pubDate>
				<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[algorithm harm]]></category>
		<category><![CDATA[big tech]]></category>
		<category><![CDATA[digital wellbeing]]></category>
		<category><![CDATA[mental health]]></category>
		<category><![CDATA[social media addiction]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1749</guid>

					<description><![CDATA[I’ve spent years writing about the intersection of mental health and the digital world (more specifically social media). For a long time, those of us pointing out the psychological manipulation baked into social media were often dismissed as “alarmist” or told that “personal responsibility” was the only factor. I’ll be the first to admit that [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
		<item>
		<title>Facebook Isn’t Showing You What You Follow Anymore</title>
		<link>https://martinkoss.com/facebook-isnt-showing-you-what-you-follow-anymore/</link>
		
		
		<pubDate>Sun, 29 Mar 2026 18:29:42 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[algorithm content]]></category>
		<category><![CDATA[attention economy]]></category>
		<category><![CDATA[facebook feed]]></category>
		<category><![CDATA[online distraction]]></category>
		<category><![CDATA[social media fatigue]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1738</guid>

					<description><![CDATA[You open Facebook expecting to see updates from people you chose to follow. Local businesses. Maybe a few familiar faces. Instead, you get a wall of absolute nonsense from pages you’ve never heard of and never asked for. That’s not bad luck. That’s how it works now. Your Feed Isn’t Yours Anymore It used to [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
		<item>
		<title>I Wish You’d Met Me Before Everything Changed</title>
		<link>https://martinkoss.com/i-wish-youd-met-me-before-everything-changed/</link>
		
		
		<pubDate>Tue, 24 Mar 2026 13:54:27 +0000</pubDate>
				<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[being misunderstood]]></category>
		<category><![CDATA[men's wellbeing]]></category>
		<category><![CDATA[personal growth]]></category>
		<category><![CDATA[self identity]]></category>
		<guid isPermaLink="false">https://martinkoss.com/?p=1753</guid>

					<description><![CDATA[I Wish You’d Met Me Before Everything Changed. That line stuck with me. Not because it was deep or clever. It wasn’t really. It was one of those throwaway Facebook lines with zero context, designed to get a few likes and a comment or two from people who thought they’d just read something profound – [&#8230;]]]></description>
		
		
		
			<dc:creator>martin@koss.co.uk (Martin Koss)</dc:creator></item>
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