Now I live between San Francisco and Sydney and spend my time helping technology companies win.

More on my background

Want my help building your startup?

Feel free to contact me

What people have said about me

Marty’s ability to distill the complex into the essence that will connect with customers, partners and colleagues is astounding. I learn something new every time we meet and he is a great ambassador for the Australian and Silicon Valley startup community.” – Dean McEvoy

“Marty has a the holy trinity of startup awesomeness: deep tech knowledge (the practicalities of getting something done), product development knowledge (learning what users want and optimizing from there) and startup founder experience (the non-romantic realities of focus and business building). Whether he builds it for himself, or for someone else, Marty knows how to build powerful web businesses that users want… and that work.” – Phil Morle, CEO at Pollenizer

• Ideation – turning an acorn of an idea into a realistic product.
• Product strategy – customer fit, value proposition testing, pricing.
• Development – initial technology architecture, hiring, engineer process best practice, engineer/team evaluation.
• Product process – engineering to product flow, roadmapping, PRDs, UI integration, sprint setup, OKR/KPI definition.
• Market strategy – market evaluation, competitor placement, ecosystem fit.
• Growth – customer acquisition channels, analytics tools, A/B testing.
• Scaling – process formation, operational scale.

If you’re interested in working with me or hearing more, drop me an email at martin.wells@gmail.com

I started coding when I was 12 (it wasnâ€t very good code) and have always had a passion for building technology products and companies. This turned into my first enterprise in high-school, coding video games in my bedroom and selling them through computer magazine ads. Iâ€m still coding.

I have extensive experience as a CTO, VP Product, VP Engineering and Founder focused on building and growing digital products and services.

Some highlights are:

• Founded and exited 3 startups.
• Advisor to more than 30 companies, raising over $200m in funding and assisting in 10 acquisitions by companies such as Zynga, Facebook and AOL.
• Lead Engineer/CTO on MinoMonsters, an iOS/Android game achieving more than 15 million downloads and #1 grossing rank in 22 countries.
• Founder and CTO of Playcraft Labs: an HTML5 game engine with 15,000 developers (acquired by MinoGames in February 2013).
• Vice President of Product at chat service migme, helping it grow to 50 million users.
• Managed a team of 45 as Founder & CTO of Dot Communications (acquired by Clarity in 2007).
• Founder of Intercom, one of Australia’s first ISPs.
• Wrote the books J2ME Game Programming and Java ME Game Programming.

I have twenty-five years of experience working on technology products, twelve of those spent in Silicon Valley.

I also the founded the Aussie Mafia over beers with Dean McEvoy in 2009. Itâ€s an organization that has helped and guided over a thousand Australian entrepreneurs in their transition to Silicon Valley.

I sit on the board of the  Young Men’s Ultimate Weekend, an organization dedicated to helping young men succeed in the world through adventure and fun.

I currently reside in both Hillsborough, California and Sydney, Australia with my wife, Julia, and our children Bella, Blake and Ryan, and our latest arrival, Amadeus!

You can more about me on a recent Startup Playbook podcast interview.