Local SEO And Google Places Ranking

Anchor Text Links – Don’t Over Do It

David Bruce Jr — Thu, 05 Jan 2012 19:12:14 +0000

Reading time: 3 – 4 minutes

What is an Anchor Text Link

An Anchor Text Link is a website url “anchored to” a phrase (or a word)

those “words” are what we in the SEO industry call a “keyword phrase”

Why are they important?

THE most common SEO mistake made by everyone, including so called “marketing professionals” and “social media marketing folks, even web designers and web developers (who should know better) is this: the assumption that the website url to list is the http:// yada yada…

what’s wrong with that?

no one knows who you are yet… matter of fact the folks you’re spending your hard earned marketing$ on, don’t CARE who you are… no one is searching for YOU

they’re searching for what they want… and how do they do that?

they type in keywords… keyword phrases.

So how do you create an anchor text link?

html code, you hand code the sentence, this is very likely the ONLY HTML coding you’re ever likely to need to know… it’s really simple, there is a “syntax” to use

all HTML uses an open tag and a closing tag, those “tags” are instructions to the web browser to “render” the web page being “parsed”

All “tags” have brackets (those are the greater than sign < and are followed by the less than sign >

a close tag looks like this:

An open tag looks like this:

before you freak out… just copy this “syntax” to a notepad, use it as a “cheat sheet”

your chosen keyword phrase

remember to use quotation marks between the website url

So.. for MY site, this one, the phrase I want folks to find me in Google for is this:

Local SEO for Maryland

therefore, I’d use this anchor text link:

Local SEO for Maryland

and that little HTML sentence would “render” this:

Local SEO for Maryland
it IS possible to “over do” the anchor text thing… you do want to spread it out, no more than 50% of your links anchor text linked, of that 50% do NOT make all of them point to your TLD (yourdomain dot com) make some of them point to interior pages or interior blog posts (individual blog posts), other 50% spread em out, make some urls point to your manta.com, and your hotfrog.com and your blogspot.com and your wordpress.com etc

Yes We Are For Hire

Local SEO for small businesses, you don’t have to be an attorney to afford a search engine marketing campaign strategically targeting your county or state

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

You need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

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Google+ Profile Optimization | Dont Have Friends To Talk To Yet? Reading time: 5 – 8 minutes The much touted Google+...

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Local SEO And Google Places Ranking - Local Google Advertising Consultant- Statewide and Countywide Local Organic Search Engine Ranking, Apex Predator SEO For Hire with clients nationwide: Frederick Web Promotions, Ask yourself this: how did you manage to end up on this page when there are dozens of Maryland SEO firms out there? ******Do you want YOUR company website to PERFORM in Google like this one?******

Facebook Pages VS Community Pages, Punctuation Counts

David Bruce Jr — Thu, 05 Jan 2012 17:56:30 +0000

Reading time: 1 – 2 minutes

Ever wondered why when you peruse someone’s personal Facebook profile, and they’ve got their employment history at the top of their profile

… the link FB assigns is NOT the actual company Facebook page, but is a silly suitcase icon?

Punctuation Counts

the way to fix this is for you to remove your employment altogether from “edit profile” and add it back BUT… this time you’ve got to pay close attention to the EXACT spelling, including punctuation.

Yes We Are For Hire

Local SEO for small businesses, you don’t have to be an attorney to afford a search engine marketing campaign strategically targeting your county or state

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

You need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

240 397-9804

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Thin Content SEO Penalty

David Bruce Jr — Fri, 23 Dec 2011 19:40:40 +0000

Reading time: < 1 minute

E commerce sites took a hard hit in Google Panda Update - Thin Content can result in your website's ranking in Google to suffer.

What is the Google Panda Update?

biggest change in the ranking algorithm since the original patent Google secured in the beginning, biggest change in the history of search

What is Thin Content?
This entire blog post consists of 74 words (422 characters)

Text = Ranking

No Text = No Ranking

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SEO Marketing FAIL | Blog Commenting Software

David Bruce Jr — Fri, 23 Dec 2011 19:08:43 +0000

Reading time: 1 – 2 minutes

The most common form of inexpensive SEO is the offer (usually from an SEO in Asia) to get your company hundreds of backlinks cheaply by blog commenting automation.

In a Pre Panda Update Google search world, that used to work.. .a little.

Here’s the concept, overwhelming majority of bloggers do not know how to set their blogs to “all comments must be approved”, or “moderate comments”. So it’s a numbers game just like email spam is a numbers game, send out enough of them and some of them will get through.

Post Panda Update, that could get you in ranking trouble at worst or be ineffective at best.

Here’s some examples of stock phrases, usually in the grammatical syntax of a former British Colony, for example India or Pakistan

“Hello, I love reading through your blog, I wanted to leave a little comment to support you and wish you a good continuation. Wish you best of luck for all your best efforts”

“Thanks for taking the time to discuss this,I feel strongly about it and love learning more on this topic.If possible,as you gain expertise,would you mind updating your blog with more information?”

Set your blog comments to moderate all comments, and don’t waste your money on paying for “outsourced SEO services” that involve the SEO getting blog comments this way

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Why Are eCommerce Sites So Hard To Rank in Google?

David Bruce Jr — Wed, 21 Dec 2011 18:01:07 +0000

Reading time: 2 – 3 minutes

Thin Content

text is candy to Google.

Google finds out about and collects new websites by employing an electronic robot called a “spider”. Text is Google Spider Food

eCommerce sites have products listed on shopping cart pages, there could be 100′s or 1000′s of pages, what if you had 20,000 products?

In 95 out of 100 instances, at best, all you’re likely to see in the way of text on a shopping cart product page is…

One Sentence of TEXT

SEO Copy?

IT departments are NOT who you assign a web site creation project to… they can’t sell their way of a paper bag, probably the main reason they choose a nerdy high tech field is to “get out of writing”, Geeks just don’t know how to write copy

Marketing departments are NOT who you assign a web site creation project to… they have myopic tunnel vision, the operate under the assumption that they’re creating for a human audience, well eventually they are, however approximately ZERO of them think in terms of “SEO Copywriting”, as a genre, marketing folks:

Don’t know what a keyword is
Don’t know what a keyword phrase is
Don’t care that they don’t know #1 and #2
Assume keyword phrases are “not my yob”
Consider themselves to be independent of and indispensable to the rest of an organization

Yes We Are For Hire

Local SEO for small businesses, you don’t have to be an attorney to afford a search engine marketing campaign strategically targeting your county or state

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

You need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

240 397-9804

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Are You GeoTagging Your Photos for Local SEO?

David Bruce Jr — Fri, 02 Dec 2011 06:52:12 +0000

Reading time: 3 – 5 minutes

Are you GeoTagging Your Photos, Graphics, Cropped Screenshots?

Are You Geotagging Your Photos For Local SEO?

View more presentations from Frederick Web Promotions

Are You GeoTagging Your Photos for SEO? Photos uploaded to your Flickr & Picasaweb can be geotagged for Local SEO optimization A slideshare presentation about Local SEO from Frederick Web Promotions davidbrucerjr@frederickwebpromotions.com
Geotagging Flickr & Picasaweb• If you run a local business, you need what I call “Geographical Google Juice“• Upload photos, graphics, cropped screenshots and geotag them.• The best way to do this is to use a smartphone (assuming GPS in enabled on the phone at the time you took the picture and turned on when you upload to picture to Flickr and Picasaweb)• But once uploaded both Flickr and Picasaweb provide a means to “place your photos on a map”
What is Geotagging?• Wikipedia says:• Geotagging (also written as GeoTagging) is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes[1] or RSS feeds and is a form of geospatial metadata. These data usually consist of latitude and longitude coordinates, though they can also include altitude, bearing, distance, accuracy data, and place names.
Geotagging with Flickr• Once uploaded to Flickr a pic can be “added to your map”
Geotagging Flickr Step 2
Picasaweb Next
GeoTagging only accurate within 600 yards (give or take)• Often when you “add your photo to a map” with either Flickr or Picasaweb, you’ll find the marker somewhere in the middle of the street, just outside your office.• Foursqure also is only accurate to within 600 to 1000 yards, the next screenshot sequence is to show you how to drag that marker to your exact office street address
Move Picasaweb’s Marker• Select Satellite View
Grab that red marker with your mouse
Let go of the marker at your place of business
For More Local SEO tips subscribe• Local SEO and Google Places Ranking from Frederick Web Promotions• Subscribe Now• Or call 240 397-9804

Using Slideshare yet?, in this Slideshare presentation I’m teaching how to geotag your photos, graphics and cropped screenshots AFTER you’ve uploaded them to Flickr and Picasaweb

… also Slideshare can be used to boost your LinkedIn profiles visibility, LinkedIn search is also run by an algorithm, embellishing one’s LinkedIn with a wordpress blog RSS feed, and a twitter stream and a Slideshare presentation serves to improve your ranking when someone searches Linkedin for your skillset

If you found this post useful and helpful and want more of these… Add David Bruce Jr to your Google+ Circles

If you need more help and you’re also on Facebook, ask for help on my Company Facebook Page and I’ll walk you through it.

Yes We Are For Hire

Local SEO for small businesses, you don’t have to be an attorney to afford a search engine marketing campaign strategically targeting your county or state

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

240 397-9804

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Add A Google+ Widget To Your Blogspot Blog

David Bruce Jr — Mon, 28 Nov 2011 10:35:45 +0000

Reading time: 4 – 6 minutes

Google+ is the new Social Network Everybody has heard of. But how do you grow your G+ Network if not enough people know where to find you on Google+

Add A Google+ Widget To Your Blog

Add a widget to your blog’s widget is one really good way to associate your company blog with your Google+ account in order to get “targeted” followers in Google+

Here is what mine looks like as of November 28, 2011:

From Social Media Marketing

Here’s how to add that widget to your Blogger blog.

Step One) Go to WidgetsPlus to generate the code for your blog, detailed instructions to follow

From Social Media Marketing

Step 2) Once you’re there, you’re being asked to enter your Google+ ID number:

From Social Media Marketing

Here’s how to find out what your Google+ ID number is:

Open your Google+ profile in a separate tab

Click on Profile, in the address bar of your browser chop out JUST the number after the slash

Step3) Copy that number into the code generating box at WidgetsPlus

Now how to add that to your Blogger blog

For A Blogger Blog (a Blogspot blog) click on Design

Blogger calls a “Widget” a “Gadget” (don’t ask me, these guys seem to want to “name things” different, probably to avoid trademark complaints perhaps?)

Clicking on that link will open another window, there will be a dozen or so choices, scroll down until you find “HTML/JavaScript”, click on that one

If you found this post useful and helpful and want more of these… Add David Bruce Jr to your Google+ Circles

If you need more help and you’re also on Facebook, ask for help on my Company Facebook Page and I’ll walk you through it.

Yes We Are For Hire

Local SEO for small businesses, you don’t have to be an attorney to afford a search engine marketing campaign strategically targeting your county or state

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

240 397-9804

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SEO vs Search Engine Marketing | Golf Analogy can you putt?

David Bruce Jr — Sat, 17 Sep 2011 10:26:47 +0000

Reading time: 2 – 4 minutes

SEO or search engine optimization is not the same as SEM or search engine Marketing.

SEO is the art of getting your website to rank #1 (or near the top) of Google search results. Local SEO is getting your company to rank in Google Local search results pages. SEM is the marketing that begins only after you rank in Google

SEO is driving the ball 300 yds. SEM is getting a birdie, It’s not enough to just drive the ball (even though that IS a necessary prerequisite, you gotta get it on the green) To Actually MAKE MONEY you gotta be able to sink the ball in the whole… the marketing (putting) starts AFTER you rank in Google.

Marketing is getting your website to show up WHERE your prospective customers are searching

Image courtesy Steve Newton Flickr and Wikipedia

It’s not enough to simply type your company name into a search engine and have your company displayed. While that may do wonders for your ego, your customers:

Don’t know who you are
Don’t really care who you are
They’re not really searching for YOU… they’re searching for WHAT THEY WANT

News Flash… they don’t really CARE who you are, they’re typing in keywords. Now they don’t really know that what they type IS a keyword… all they know is they want a lawyer, or maybe they want more than “just a lawyer”, they want somebody more important than a lawyer… they want *real* attorney.

Now once they search for attorneys… they’re quickly going to discover that there are a bunch of different KINDS of attorneys:

Divorce Attorneys
Bankruptcy Attorneys
Criminal Attorneys
Personal Injury Attorneys

So they search for Bankruptcy Attorneys in Corpus Christ TX or Divorce Attorneys in Rockville MD

… your prospective customers aren’t looking for YOU, they’re looking for a roofer or looking for eye exams in Ahwatukee AZ

Yes We Are For Hire

Local SEO for small businesses, you don’t have to be an attorney to afford a search engine marketing campaign strategically targeting your county or state

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

240 397-9804

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Google Panda Lowered My Total Backlinks… Yet I Rank Better Now

David Bruce Jr — Thu, 08 Sep 2011 11:10:58 +0000

Reading time: 4 – 7 minutes

A couple months ago I published a post about the Yahoo Site Explorer going away and explaining that it was used for reporting the number of backlinks (other websites that carry YOUR link on THEIR site). In that post I iterated that Google won’t tell us EXACTLY what it knows about links and what Google thinks of our authority in our genre, it is simply not in Google’s best interests to reveal that number.

Why is that?

Google created, hands down THE most successful method of rating a website for a search engine… as a by product they also inadvertently created a link war… a Frankenstein of a problem… and I’ll explain:

Once Google won the search engine war, they also became THE number one method of effective advertising ever. Virtually every company who landed in the #1 spot in Google… their sales skyrocketed. The system Google uses is a mathematical equation, an algorithm. Now any computer sys admin who knows how to collect data and put that into any kind of hierarchical order knows that SOMEBODY has to be #1, you cant have 2 number ones.

At first companies accidentally found themselves #1 (G had to start somewhere) that didn’t mean they actually EARNED that spot, they sorta fell into it. Circa 2005 it was learned that if you collected more links from other websites pointing to YOUR website… you could climb in Google, that #1 spot was something one could strive for.

That created what amounted to a Link War, all you had to do was discover what links your competitor had, match them, then out do them.

Which is part of why SEO’s are so keen on finding out what intel they can garner on the opposition.

If you operate a small business and you post a contact email address no doubt you’ve gotten dozens or even hundreds of emails from a SEO sweat shop probably based somewhere in Asia touting their expertise in building back links for you at an affordable price

To combat the influence of back links Google took some steps to prevent distortion of it’s search results. In 2006-2008 too many artificially boosted “directories” outranked the real local companies who consumers were looking for when they did a local search. What Google did was “under the hood”, it discounted certain links, a link from the Frederick News Post (local newspaper where I live) was not near as important as if the larger Washington Post published your link.

In 2011 that patented ranking system, the algorithm called PageRank™ is now non exclusive, the patent runs out this year. Microsoft’s Bing is now legally allowed to use it!

After being so thoroughly vanquished by the much larger juggernaut Google, Bing would likely LOVE to get it’s hands on that technology. G prepared for this well in advance by revamping it’s ranking system.

Since 2008 it has been public knowledge that mentions in social media influence ranking, this year we in the SEO industry began speaking in terms of “social signals”. The problem with links is all you had to do was buy some auto submission software and blast links all over, and hire a link building service from India and you’d outrank your competitors.

The problem with the early implementation of inclusion of social signals is you could “cheat” that way too. All you had to do was sign up your client for 80 to 372 social bookmarking and social networks and artificially get your small business client a “social signal” ( I know this first hand.. I did this on my clients behalf with devastating effect on the websites of the local small businesses I was competing with)

With the introduction of an updated (more like totally reconfigured) rankings system code named the Panda Update most if not all of those artificially created back links are no longer given the weight they once had.

Now solid content, a “quality score” is assigned to content, content being described by the copy and copy writing on a website, the copywriting is what improves ranking in Google.

On this very site, 2 months ago Google webmaster tools reported that http://www.frederickwebpromotions.com/ had 12,041 links pointing to this domain

This morning the same tool reports 7348 back links

… yet I’m climbing in rank in every keyword phrase I wanted to rank for.

In conclusion:

Links are so 2008

What Google has moved to is to score WHO is mentioning your site within social media, if the “votes for” your site are actually coming from your clearly intended target market… Google assumes you are the authority in that genre. If you’re serving up Kool-Aid and nobody is drinkin it… obviously your website isn’t “quality”

If others ARE “drinkin ur Kool-Aid”…you rank

I do

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

240 397-9804

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Google+ Profile Optimization | Dont Have Friends To Talk To Yet?

David Bruce Jr — Wed, 07 Sep 2011 05:59:18 +0000

Reading time: 5 – 8 minutes

The much touted Google+ is brand spankin new… after reading all of the buzz about what it can do better than twitter, better than Facebook, most people still don’t have many people to talk to on it.

When you add someone, that person is likely to be just as new to it as you are, they don’t really “know you”, how are they to decide if they want to friend you if they have little to go on

Let’s say you add a friend, or a friend of a friend or you reach out to others in your local area, so you add them to a circle… and nothing happens?

To friend someone is to Add them in G+ speak. To add someone you “drag n drop” them into a circle.

The default configuration of an “off the shelf” Google+ has 4 circles, each one has a suggested use form them, however the main strength of G+ is that you can create your own custom circles.

You can create a circle for existing customers, you can create another circle of customer inquiries (not yet customers). If you do business in a local area you want to create a circle for your county or your city.

If you sell widgets in Bangor Maine or pizza delivery in Ft Myers Fl you don’t want contacts from Oklahoma who have zero chance of becoming your customer do you?

If you do business in a local area you can create a circle of your service area, or any custom circle just for your target demographic.

So you start to add people to your circles… and they ignore you… one big reason why that might be happening is you aren’t aware of what you look like to them.

If you didn’t fill out your G Profile, how do they decide if they want to add you back?

Here is what a “filled out” but not SEO optimized Google+ Profile looks like (this is an SEO student of mine, I fixed her G+ Profile after I used here as an example, she’s a real estate agent in Maine) :

Your Google Profile has more than one place for you to add your company website. Here’s how you find them:

From Google+ Local SEO

Before I can explain what to do with a G profile I must explain that some of you had a profile (or two) already, others responded to an invite and you had none of the above, making this your first foray into the world of all things Google.

When you first start Google+ it pre-populates your contacts with your existing friends that it found on your Google account. You’ll notice some of them have profile pictures, more than likely many them do not.

The ones you see with an icon already have G+, the ones with no icon haven’t joined yet (but they ARE email contacts you’ve exchanged emails with at some point in the past.

That is your experience if you already had a Google account, some Google accounts were opened with a gmail account, some opened using a company email or a yahoo/ hotmail/ aol email address. Not everybody that has a gmail took the extra step in creating a “full” Google account.

Now if you operate a website or are a blogger you might have started a youtube and/or blogger and/or a picasaweb account, or perhaps you are an Adwords advertiser… all of those services are “tied to” a “main Google account

If you’re running a business the best case scenario for you is to bring all of those Google services under one “main” or “umbrella” gmail account and use that to join Google+ with. In my SEO and Social Media Marketing consulting I’ve seen one Adwords account tied to a hotmail, and another blogger account tied to a gmail and a youtube account tied to yet another gmail company domain email account.

In my battle testing every company, organization, person or entity has a finite quantity of “Google Juice” available to them. If your various accounts are spread out over multiple Google accounts you’re dividing your total available Google Juice

I’ve had limited success in gathering all of those G services and placing them under one main gmail for a company

For SEO optimization for your Google+ profile subscribe to Frederick Web Promotions via email to make sure you stay up to date on the latest in Local SEO. The curriculum can change every 4 months, so subscribe now.

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

After all… what you’re after is leads, you need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

240 397-9804

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Local SEO And Google Places Ranking

Anchor Text Links – Don’t Over Do It

What is an Anchor Text Link

Yes We Are For Hire

A website is a sales copy delivery system

240 397-9804

Facebook Pages VS Community Pages, Punctuation Counts

Yes We Are For Hire

A website is a sales copy delivery system

240 397-9804

Thin Content SEO Penalty

SEO Marketing FAIL | Blog Commenting Software

Why Are eCommerce Sites So Hard To Rank in Google?

Thin Content

In 95 out of 100 instances, at best, all you’re likely to see in the way of text on a shopping cart product page is…

One Sentence of TEXT

Yes We Are For Hire

A website is a sales copy delivery system

240 397-9804

Are You GeoTagging Your Photos for Local SEO?

Are you GeoTagging Your Photos, Graphics, Cropped Screenshots?

Yes We Are For Hire

A website is a sales copy delivery system

240 397-9804

Add A Google+ Widget To Your Blogspot Blog

Add A Google+ Widget To Your Blog

Now how to add that to your Blogger blog

Yes We Are For Hire

A website is a sales copy delivery system

240 397-9804

SEO vs Search Engine Marketing | Golf Analogy can you putt?

SEO or search engine optimization is not the same as SEM or search engine Marketing.

Marketing is getting your website to show up WHERE your prospective customers are searching

Yes We Are For Hire

A website is a sales copy delivery system

240 397-9804

Google Panda Lowered My Total Backlinks… Yet I Rank Better Now

… yet I’m climbing in rank in every keyword phrase I wanted to rank for.

Links are so 2008

A website is a sales copy delivery system

240 397-9804

Google+ Profile Optimization | Dont Have Friends To Talk To Yet?

A website is a sales copy delivery system

240 397-9804