Regardless of what you think of Facebook it is here to stay and it is the ONLY possible challenger to Google in terms of time spent online.

At Frederick Web Promotions we manage, ghost write, and otherwise promote Company Facebook Pages (both within Facebook and in Google search results), so we do have a vested interest in pitching all things Facebook…

There is no avoiding the fact that average age of Facebook users is 44
47% of new Facebook users is over 50

From AllFacebook.com

You need to claim your company name on Facebook before a squatter claims it for you

# Own your name on Facebook. If you let them build momentum– and negative sites spread like wildfire– you might be in for a nasty surprise. Our favorite examples to present at conferences have been Target.com and Dell.com, who until recently weren’t monitoring their fan pages and allowed unless streams of ex employees and unhappy customers to post negative reviews that went unanswered in a hatefest seen by millions of their fans. Ouch.

# Whoever has more fans wins — Notice in the Verizon example that it shows how many fans there are? Users are judging who is the real McCoy by fan count and how nice the profile picture is. In fact, when you post a fan page in your status, it automatically shows the fan count. Who says that size doesn’t matter?

# More fans equals more SEO power — A Facebook executive told me that SEO on Facebook is like regular SEO in the sense that more fans is more links to pass juice. Does this mean you should blindly try to acquire fans? No– you should still focus on ROI and conversions, but you should put in a minimum amount as insurance on your brand. If you invest in reputation management, consider this a like (no pun intended) investment.
# Your Facebook page may outrank your regular page in Google and Bing — Yes, because of Caffeine and the May Day update, stuff in Facebook is showing in regular search results. And as we’ve proven today, vice-versa. This is the first we’ve seen of items outside of Facebook now showing up in Facebook search.

Excerpted from http://www.allfacebook.com/facebook-search-rank-2010-06

When we SEO a small business owner’s website (if we also handle the companies social media marketing as well) we get thiersite.com to rank, theircompanyblog.com to rank AND theircompanyfacebookpage to rank #1, #2 and #3 on the same first page of local Google search results (3 of the top 10 is usually a LOT more than their competitors listings can muster)

According to AllFacebook.com

While users are mostly searching Facebook for their friends currently, users will begin to search for more generic topics as Facebook slowly changes user behavior.

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Every Real Estate Website has to compete against larger industry juggernaut real estate portals with vastly more Google Juice than a smaller small business website can muster (on it’s own)

The only way a lower page rank company website can stand a chance of competing against larger, more powerful one is to adopt a Supporting Blog “Network” strategy.

What that means is you want to create supporting blogs to link to a main blog (in a Parent / Child relationship)

That Big Huge Red Ball could be roughly analogous to www.homes.com or zillow.com

Your comparatively smaller local real estate website is more like those little purple guys. So how can you compete against this?

Step back and look closer… wonder HOW that big red fella got to be so big? Those little purple ones (supporting blogs) are “children” to the main website (parent)

Which takes us to… You Want Something From Google and Don’t Have a Blogspot Blog?

An effective SEO consultant is like a sport fisherman guide: You tell me what kind of fish you want to catch; I take you to the part of the pond where those fish are…better yet, I take you to the part of the pond where those fish are AND we’re the only ones fishing that hole.

Once we’re at that part of the pond… we change the bait, and keep on changing the bait until the fish tell us what they prefer.

There are 2 and only 2 reasons a company website makes puts money in the cash register or fails to make money:

Internet Advertising Agency in Frederick Md

by Frederick Web Promotions

50 Citizens Way Frederick Maryland 21701

240 644-7530

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Competitive companies can no longer afford to let channels become stagnant over the lifetime of their product. Just as it is important to revisit and reinvent sales and marketing strategies in general over time, channel marketing support structures and services must be rebuilt to accommodate changing conditions. For example, if a company’s product line is maturing and few new products are being introduced, or if margins are not optimal, manufacturers with higher-margin requirement models will need to make fundamental changes in order to remain competitive. These may include restructuring distributor channels, revamping reseller channels, or finding new, higher-margin products to sell.

One type of business that may not be flexible enough with channel support is the wholesaler group. These businesses typically stay in the middle between OEMs and their channel and other partners, neglecting reinvention of strategies and keeping outdated structures around too long. Successful wholesalers realize that reorganization to shed costs is necessary, and actively offer more services to downstream channel partners and increase demand creation for manufacturers. But this strategic process is also taking place in the computer industry, health care, the life sciences, and food industries.

In addition, while the current economy is characterized by threats and disconnects in the business world, staying on top by maintaining flexibility is paramount. Mergers and acquisitions have forced altering expenditures and focus across channels, and new requirements and life-cycle stages call for new marketing infrastructures. Also, conversion from fixed to variable costs and the creation of flexible organizational designs characterize those businesses able to roll with the economic punches.

But successful businesses also know that a flexible approach to channeling requires its own management process. Channel strategy changes affect the entire organization in various ways. Especially in the high-tech marketplace, volatility and global scope make efficiency hard to achieve—but efficiency in channels is just as important as effectiveness in reaching target customers. Large, globally-scoped companies must conquer the following challenges:

• Localize strategies
• Create and mobilize cross-functional teams
• Generate accurate sales forecasts
• Roll up results on a regional and global scope using common processes and nomenclatures
• Achieve innovation on tighter budgets by utilizing customer input for product development
• Deliver greater results with each new marketing campaign
• Determine how to merge channels with an acquired company
• Effectively expand sales across international borders
• Launch an original or first product
• Manage multiple channels to dominate a new market

Joyce Kelly Staff SEO Writer @ Frederick Web Promotions

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Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 644-7530 cell, OK to call afterhours, I’m almost always available

Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
50 Citizens Way
Suite 400
Frederick Md 21701
240 644-7530
davidbrucejr@frederickwebpromtions.com

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In sales, channels are your superhighway to success. Channels can be people such as account reps, entities such as retail dealers, or technologies such as e-commerce and online marketing. Channels are responsible for bridging the gap between consumers with oodles of options and your specific product or service. This is achieved through efficiently and skillfully targeting consumers with the right information and perception-creating sales and marketing techniques. These techniques should result in increased value for products and services, customer and shareholder value, market presence, and brand equity.

Because electronic channels are the current trend, it’s vital to any business to stay on top of these trends and take full advantage of them. Even better, an educated business owner will stay ahead of the game by utilizing marketing optimizers such as SEOs—whose job it is to master domination of web sales for any business niche.

Multi-channel strategies have been around since the 80s, but today the wisest companies not only use multiple channels—they synchronize and specialize those channels to maximize overall effectiveness. This means targeting specific markets with specific tools, and keeping track of market conditions such as adoption rates, industry cycles, government regulation, currency and interest fluctuations, and political climate to guide channel choices and strategies.

Some examples of effective channeling that has dominated markets include Wal-Mart’s superstore model, Microsoft’s various dealer channels including the new Microsoft store in San Francisco, and Cisco’s highly successful Web-based channel system—used to greatly multiply its interactivity with customers. In addition, consider web superstars such as Amazon and EBay, and the electronic channels they so effectively dominate.

In addition to using various channels for specialized targeting, successful companies dominate their niche by effectively integrating and synchronizing the four vital sales disciplines. This means that channels must work hand in hand with service and support, brand, and offer. If any one of these four marketing tools is weak, it can potentially render the others ineffective, no matter how ingenious they may seem when standing alone. On the other hand, with proper integration, budgets are aligned, staffing and financial resources are maximized, implementation is expedited, and profits are boosted.

Learning how to align a brand with its channels will result in ideal customer expectations and higher brand equity. Synchronizing channels with offers will establish fast, effective links with targeted consumers, and incorporating service and support as well will ensure a solid foundation of trust between those consumers and your product or service.

Ideally, an integrated strategy will be realized through the hard work and dedication of many cross-functional teams of marketing, product, and sales support professionals. But living in the electronic era means your most important channel is often the internet; therefore, your most important channel builder may be your Search Engine Optimization Specialist. Utilizing a top-notch SEO service provider will most likely result in successful targeting of particular customer segments, which in turn will result in greater profits.

Joyce Kelly Staff SEO Writer @ Frederick Web Promotions

=====

Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 644-7530 cell, OK to call afterhours, I’m almost always available

Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
50 Citizens Way
Suite 400
Frederick Md 21701
240 644-7530
davidbrucejr@frederickwebpromtions.com

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Many people who create and invest in Internet businesses do not realize the crucial importance of successful SEO copywriting. When we want information, goods or services, the first places we go are search engines such as Google, Ask and Yahoo. Most people don’t have time to research every possible option due to the sheer quantity of Internet information. They usually check out the first few links. Making sure your site is one of these first few links could make or break your Internet business.

Copywriting Your Content for SEO

SEO, which stands for search engine optimization, is the process of creating web content with an understanding of how search engines function. The goal of SEO is to make search engines think your content is the most relevant on the Internet. This will make them list your content first, and draw a lot of traffic to your site.

Simply through understanding a beginners guide to copywriting your content for SEO, you can use the technique. In certain cases, however, turning your content writing over to a content writing service can be beneficial because these services have experts with experience in search engine optimization. I will walk you through some of the key factors to be aware of for SEO copywriting.

Keyword Prevalence

Keyword prevalence in your titles and meta titles are the first items you should be aware of. Search engines compare information found in these areas among available pages to determine relevance. Ensure you’ve explicitly stated your keyword or key phrase identically in both your title and meta-title.

While keywords in titles are important, your keywords should also be prevalent in the actual content body. Your keyword content in your article body is known as keyword density. Optimal keyword density should be between 1 and 3 percent. Keyword density can be determined by dividing the number of keywords or key phrases in your article by the total number of words. Anything over 3 percent is known as keyword stuffing. Keyword stuffing will be detrimental to search engine relevance.

Links

Before founding Google, Sergey Brin and Larry Page invented a new method for determining a site’s relevance. This “backrub” method relies not on keyword prevalence, but on inbound links. The Brin and Page method uses a mathematical algorithm that determines the likelihood an Internet surfer will randomly arrive at any given site from inbound links. This method greatly helped stymy Black Hat optimization. Current search engines use a combination of inbound links and keyword prevalence to determine a page’s relevance.

Black Hat Vs. White Hat Optimization

SEO is broadly categorized into either Black Hat or White Hat optimization. Black Hat is writing content specifically to game search engines. Black Hat optimization is frowned upon by search engine creators because it fails to deliver quality content to searchers. Search engines are constantly updating and changing their algorithms to avoid Black Hat optimization. White Hat optimization, on the other hand, is content that is written to deliver quality content to searchers. White Hat content is optimized to best deliver this content.

Using the services of Internet content writers is the best way to avoid Black Hat optimization. These professionals know how to write original and highly valuable content that is simultaneously optimized for search engines.

While a beginners guide to copywriting your content for SEO is valuable, you may want to consider professional content writers to avoid Black Hat optimization. The keys to SEO are using your keywords in your titles, getting the correct keyword density, having a good number of inbound links and writing quality content that is simultaneously optimized for search engines.

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Guest Post from Correy Cummings of ContentCustoms.com

Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 644-7530 cell, OK to call afterhours, I’m almost always available

Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
50 Citizens Way
Suite 400
Frederick Md 21701
240 644-7530
davidbrucejr@frederickwebpromtions.com

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Google Places Listings

Cheating with fake reviews or keyword stuffing the company name WILL Get you BANNED from Google Places… it IS possible to be forgiven IF you take certain steps!

The most valuable part of a local Google Advertising campaign, Google Local Business Listings are powered by Google Maps, which is now called Google Places.

Google Places business listings often appear above the organic Google listings

Did your Google Places Account Get Suspended?

• Fake reviews you left singing your companies praises
• keyword stuffing
• entering too many custom categories
• mud slinging by fake complaints against your competitors
• opening a gmail account, leaving a fake review (and never logging back into that gmail account again… did you really think Google was that stupid?)

… every possible method of gaming the Google local business listing rankings has already been thought of, attempted in the last 6o minutes.

So… you bent the rules and were caught dirty??

Welcome to the club, you most certainly are not alone!

So now you’re kicked off, is there a Google path to redemption?

Yes there is!

If you want back in to the good graces of Google Places we can help!

Google announced that there are Quality Scores it uses as criteria to determine which websites should rank higher in Google’s Local Business Listing Rankings

Among them is to complete not only your Google Profile but if you have any, your employees Google profiles. See my post on Real Estate Marketing blog platform ActiveRain:

So You Want Something From Google And Didn’t Hang Your Shingle Out

A more completely filled out contact us page is another common error of omission

======

If you’d like for us to pull your fat out of the fire, we can do that:

Guaranteed Google Places or Google Local Business Listing ranking

Top 3 listing for your main keyword in Google Maps Guaranteed

Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps. Google Maps is often the ONLY search results displayed on a smart phone. Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible. Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2500 annually

It’s widely known that to boost your ranking in Google Places you should add up to 10 photos or images to your Google Places Account

50 Citizens Way, Suite 400, Frederick Md 21701
240 644-7530

Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions

240 644-7530 cell, OK to call afterhours, I’m almost always available

Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
50 Citizens Way
Suite 400
Frederick Md 21701
240 644-7530
davidbrucejr@frederickwebpromtions.com

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Why is your company website not showing up in Google Local Listings?

What’s the most valuable part of your website and blog?

The title and the opening line of text.

The first words out your mouth need to be what your prospect wants… NOT what you want to say about yourself.

No One Gives a Damn Who You Are

Nor do they really care if you “welcome them to your website”

The most common gross tactical error I see in company websites of all kinds is to open with:

“Welcome to our website”

Your prospects care about one thing and one thing only: What they’re searching for and are you local.

keywords + geographical area.

Give Google’s customer (it’s users, the people who use Google to search for anything and everything) what they want and Google will give you what you want.

The audience to please is, in this order: Make Google’s users happy, Give Google what it wants, then give your prospects what they want. You come in dead last in this pecking order.

Let’s analyze this: if your company isn’t in the top spot in Google, no one will ever see your website. A website’s sole purpose, it’s only reason for existance is to PERFORM in Google Search Results Pages (aka serps). It’s a waste of time, effort and money to craft a website if said website doesn’t show up in the top ten, the first page of search results.

To pull this off you have to give Google what it wants… and what Google wants is for it’s users to find what they want… and they way they do that is this and this alone:

keywords + geographical area

For example in our case we would target “local seo + Frederick Md” if we wanted to dominate the local Google searches for Frederick Md

not keywords + geographical area, people search for X, then quickly discover Google returns search results for X in other states, not where they are. They clicked back and added the geographical area they are located in.

Another gross tactical marketing error on most company websites, real estate websites/ blogs included is:

keywords PLURAL, most business owners selfishly want people to think they are the sole supplier for X in a region. It’s human nature, your prospects on the other hand are NOT searching for ONE suppiler, they’re searching for the plural of a keyword.

Take lawyers for example, I have attorneys as local SEO clients, our competition is touting themselves as divorce laywer in X or criminal lawyer in X

The people searching for a lawyer are looking for lawyerS, attorneyS not one attorney.

So what text do you open with? How do you come up with a single line that sells the sizzle, not the steak?

Go to a blank Google page, begin to type, Google “suggest” searches before you finish typing, what you’re looking at is previous search querries, that tells you someone already has interest in that as a keyword phrase. You might want to use that exact phrase because many people are likely to simply scroll down and search for that.

If that tactic (use Google’s suggested searches) doesn’t prompt you with ideas for an opening line, you could use Google’s keyword tool for ideas.

https://adwords.google.com/select/KeywordToolExternal

I’ll close this post with one last pet peeve… I guess I look kinda jaded, ya think? I keep getting local SEO clients that “think” they know what they want, I refuse to help someone commit Google Ranking Suicide. I have too many people on my waiting list to put up with a stubborn client. A consultants job is “horse led to water, drink or don’t drink”

Google adwords, I’m sure you know what they are. In adwords companies bid on keywords, the higest bidder gets the top spot… well not really

There is a quality score google uses, if your site’s quality score is higher you don’t have to be the highest bidder to get the highest rank. If you purport your site is about X and X isn’t prominently displayed on your site… your quality score goes down and the price you get charged per bidding goes up.

How do you get a better quality score? make the very first words out of your mouth be the keywords you’re shooting for.

The algorithm that determines googlemaps ranking (Google local business listings is Googlemaps) also uses the quality score algorithm,

David Bruce Jr Regional Search Engine Marketing based in Frederick Maryland serving the entire US

Facebook Pages Ghostwritten, Social Media Management, Local Internet Advertising and more.

Google Places Ranking

Google Maps Ranking Improved $200 month -$2500.00 annually (one time $2000, a $500 savings) guaranteed top 3 Google Places Ranking and 1 top 10 organic listing for your main keyword phrase

Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
50 Citzens Way Suite 400
Frederick Maryland, 21701
240 644-7530
davidbrucejr@frederickwebpromtions.com

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Ranking in Google is a necessary prerequisite of earning increased sales from your company website… but ranking alone doesn’t always produce sales

Local Google Ranking produces the opportunity to earn increased sales.

You’ve got to get eyeballs on your company website to even get the chance to pull that off.

At Frederick Web Promotions we put our paying clients above our own needs: what you’re seeing is a climb in visitors/ website traffic when we devote resources to promoting ourselves and a drop when we secure a corporate SEO client.

Small business SEO clients get listed on our client list (we publicly claim them: if you look bad, WE LOOK BAD), corporate SEO clients often prefer to remain anonymous.

To see how your website traffic compares to your competitors (assuming both websites/ domains are at least a year old) go to Compete.com

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Yes We Are For Hire

(Local Google Advertising Apex Predator/ Hired Gun Slinger for Hire)

Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
50 Citizens Way
suite 400
Frederick Maryland, 21701
240 644-7530
davidbrucejr@frederickwebpromtions.com

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Search Engines and Social Media Marketing are two major factors affecting where your site ranks during a typical Google search. You can take that fact to the bank. What you don’t know is: Which Search Engine Optimization and/or Social Media Marketing firm will work best for my company?

Common sense tells you to select a firm with individuals who have years of experience in SEO and SMM. In addition, is that same firm currently serving up a winning optimization for their current customers?

Are they increasing sales, generating revenue, accomplishing the branding necessary in a competitive market?

Does this SEO/SMM firm have it all? And, if so, can they rank your company higher than your competitor’s within a reasonable period of time?

The following article answers this $64,000 question:

”How can I select the right firm to invest my hard earned dollars for search engine optimization and social media marketing?

They understand the value of quality copywriting.

Many competing SEO firms greatly underestimate the importance of text in boosting your web pages’ ranking. Frederick Web Promotions is constantly striving to better understand the algorithm Google uses to rank websites (Googlebot). This mysterious, elusive, and ever-changing creature is the key to improving your ranking.

One of the most important ways to please Googlebot (Google’s robot that is the actual tool that scours the internet to index into Google’s search results database) is to prove that you are truly selling what you claim to be selling, and proving this requires quality copy on your site. Googlebot only sees code, not graphics, and therefore text always wins—even if it’s just garbage loaded with keywords.

But our goal is to include lots of keyword-rich copy that consumers find credible, informative, and entertaining enough to keep reading. The longer someone stays on your site, the more likely they are to choose your product or service.

In addition, basic SEO 101 as taught by seasoned SEO consultant David Bruce Jr of Frederick Web Promotions will show you that the first line of text you use—the first words that come out of your websites’ mouth—equal the single keyword phrase that you want to be found under in Google. So the last phrase you want to start with is “Welcome to my website.”

Google is not the be-all end-all of SEO.

An excellent SEO firm will constantly strive to think ahead of the competition and ahead of the times. These days this means focusing on Social Media Optimization (SMO). The latest trend in search engines are sites such as Collecta, OneRiot, and Topsy, which return real-time results from social media moguls such as Twitter and Facebook. This trend can translate into a big boost for your site’s ranking if you know how to take advantage of it by optimizing and updating your Tweets, Company Facebook posts, YouTube videos, and LinkedIn pages. In addition, it’s just as important to understand that you must rank in Google Maps as well as organic search listings.

Hire a “Twitterceptionist”

Tweeting every one of your listings every day, otherwise known as “ad blasting”, is undoubtedly effective to a point. But an SEO firm worth their salt knows that at the end of the day Twitter is all about two-way communication. Interested consumers who see your posts are likely to hit that “reply” button, but people lose interest quickly if they are ignored. So you must reply to those replies if you want your ad blasting to work in the long run.

Know the #1 way to please Mr. Googlebot.

Google’s page ranking algorithm, Googlebot, is coded to love your site if it has loads of other sites with your link on them. There are two ways to get your link out there as much as possible; take advantage of external websites and external Blogs. Getting your link on external websites means building mutually-beneficial relationships with local sites, as well as adding your profile/link to the highest-ranking local domains that allow you to “register” on them. In addition, external “supporting” Blogs about your area and including your link, created by and ghost-written by your SEO firm, will work wonders to promote your site and increase sales.

Keep up with the “right” trends.

Some trends in SEO should be followed, others are best ignored. These days one of the most important considerations is page load time. In the world of Google ranking, shaving even a fraction of a second off your page load time can work wonders for your site. A great way to achieve this is to use the Google Page Speed Add-on, an app which provides suggestions on improving performance, reducing bandwidth, and grabbing and holding visitors’ interest.

Remember that timing is everything.

Ranking is one thing, getting the sale is another, and maintaining that higher ranking and profitability over time is even more challenging. Properly timing the output of your blog posts, links, additional copy, and updates to Facebook and Twitter can make or break you. It’s an art and science to be battle-tested and tweaked over time. A seasoned SEO knows this and constantly strives to master that science of timing in order to maximize your results.

Outsource your company Facebook page management to a professional Social Media Optimization Frederick Web Promotions

Every business needs to be on Facebook and other social media… trouble is almost no one knows how to be effective on social media: That’s where CWP Tech Solutions Social Media Optimization comes in. We all want to our companies to show up #1 in Google Search, How about when your prospective clients search from Facebook? Did you know your company can rank well in social media like it can in Google search results?

Social Media Optimization with SEO specifically in mind
Contact David Bruce Jr
1446 W Patrick St
Frederick Maryland, 21702
240 644-7530
davidbrucejr@frederickwebpromtions.com

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Do you know what people are typing in as a query?

That is what drives sales in today’s economy: Queries.

Specifically Google Search Queries

Search Queries. Not print ads, Not newspaper ads, Not yellowpages listings… but Google searches drive sales, and in the very near future: Cell Phone Mobile Searches

That is what determines if your business increases sales or decreases sales.
He who knows what the customers are typing makes all the money

Find out what people are REALLY typing into Google to find what it is your company sells. The difference between what you think people are typing and what they really are typing could cost you a lot of money.

If you think your company is *in Google* because you can type your company name in and Google shows you that you are “there”, you are not looking at what your customers are looking at.

What do you sell? A product or a service? What do your prospective customers search for? Your name or the product/ service they’re looking for?

Frederick Web Promotions can do a search audit to find out what your potential customers are typing in to Google’s search box in order for you to discover what your website SHOULD be shooting for.

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @ 240 644-7530 to schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

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