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	<title>That's nice but what's it got to do with my brand?</title>
	
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		<title>Masius in the press: Brand aid for Windsor Life</title>
		<link>http://www.masiusonline.com/our-point-of-view/masius-in-the-press-brand-aid-for-windsor-life</link>
		<comments>http://www.masiusonline.com/our-point-of-view/masius-in-the-press-brand-aid-for-windsor-life#comments</comments>
		<pubDate>Tue, 14 Feb 2012 16:57:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our point of view]]></category>
		<category><![CDATA[Brand image]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[Re-brand]]></category>
		<category><![CDATA[ReAssure]]></category>
		<category><![CDATA[Surrey Garland]]></category>
		<category><![CDATA[Windsor Life]]></category>

		<guid isPermaLink="false">http://www.masiusonline.com/?p=1610</guid>
		<description>Our creative director, Surrey Garland shares his views on closed-life book provider Windsor Life&amp;#8217;s rebrand to ReAssure&amp;#8230; ...&lt;div class="feedflare"&gt;
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		<title>Keeping motivated</title>
		<link>http://www.masiusonline.com/our-point-of-view/keeping-motivated</link>
		<comments>http://www.masiusonline.com/our-point-of-view/keeping-motivated#comments</comments>
		<pubDate>Mon, 13 Feb 2012 09:38:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[motivation]]></category>

		<guid isPermaLink="false">http://www.masiusonline.com/?p=1597</guid>
		<description>It’s a tall order: staying motivated and productive at work in the face of pay freezes, cuts, ...&lt;div class="feedflare"&gt;
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		<title>Missing the boat</title>
		<link>http://www.masiusonline.com/our-point-of-view/missing-the-boat</link>
		<comments>http://www.masiusonline.com/our-point-of-view/missing-the-boat#comments</comments>
		<pubDate>Thu, 26 Jan 2012 17:29:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our point of view]]></category>
		<category><![CDATA[Chris Dell]]></category>
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		<category><![CDATA[Old wives tales]]></category>
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		<guid isPermaLink="false">http://www.masiusonline.com/?p=1558</guid>
		<description>Old wives tales seem to be as good as any way of predicting the unpredictable, they have ...&lt;div class="feedflare"&gt;
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&lt;/div&gt;</description>
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		<title>Veterinary ‘Clients’ or Veterinary ‘Customers’? You decide.</title>
		<link>http://www.masiusonline.com/our-point-of-view/veterinary-clients-or-veterinary-customers-you-decide</link>
		<comments>http://www.masiusonline.com/our-point-of-view/veterinary-clients-or-veterinary-customers-you-decide#comments</comments>
		<pubDate>Wed, 25 Jan 2012 15:52:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our point of view]]></category>
		<category><![CDATA[Jonathan Posner]]></category>
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		<category><![CDATA[veterinary communications]]></category>
		<category><![CDATA[veterinary marketing]]></category>

		<guid isPermaLink="false">http://www.masiusonline.com/?p=1616</guid>
		<description>Back in the 1980s I was a salesman selling portable exhibition stands. The stands were lightweight aluminium ...&lt;div class="feedflare"&gt;
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&lt;/div&gt;</description>
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		<title>Why you should drive a Scholes Royce of a brand</title>
		<link>http://www.masiusonline.com/our-point-of-view/why-you-should-drive-a-scholes-royce-of-a-brand</link>
		<comments>http://www.masiusonline.com/our-point-of-view/why-you-should-drive-a-scholes-royce-of-a-brand#comments</comments>
		<pubDate>Tue, 10 Jan 2012 18:33:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Alex Ferguson]]></category>
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		<category><![CDATA[Paul Scholes]]></category>
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		<guid isPermaLink="false">http://www.masiusonline.com/?p=1540</guid>
		<description>Two bits of encouraging news hit the papers this week; Paul Scholes’ return to Manchester United and ...&lt;div class="feedflare"&gt;
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		<title>2012 – a ‘wake up’ year for UK vets?</title>
		<link>http://www.masiusonline.com/our-point-of-view/2012-a-%e2%80%98wake-up%e2%80%99-year-for-uk-vets</link>
		<comments>http://www.masiusonline.com/our-point-of-view/2012-a-%e2%80%98wake-up%e2%80%99-year-for-uk-vets#comments</comments>
		<pubDate>Sun, 11 Dec 2011 12:38:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Small animals]]></category>
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		<category><![CDATA[veterinary marketing]]></category>

		<guid isPermaLink="false">http://www.masiusonline.com/?p=1548</guid>
		<description>While much of the economy has been flat or declining, small animal veterinary has been pretty resilient. ...&lt;div class="feedflare"&gt;
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&lt;/div&gt;</description>
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		<title>An opportunity to re-invent the role of the print ad?</title>
		<link>http://www.masiusonline.com/our-point-of-view/an-opportunity-to-re-invent-the-role-of-the-print-ad</link>
		<comments>http://www.masiusonline.com/our-point-of-view/an-opportunity-to-re-invent-the-role-of-the-print-ad#comments</comments>
		<pubDate>Wed, 16 Nov 2011 10:52:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.masiusonline.com/?p=1453</guid>
		<description>With print advertising struggling for relevance against the attractions of today&amp;#8217;s accelerating mobile, social media and online ...&lt;div class="feedflare"&gt;
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		<title>It’s time for help, not heroes</title>
		<link>http://www.masiusonline.com/our-point-of-view/its-time-for-help-not-heroes</link>
		<comments>http://www.masiusonline.com/our-point-of-view/its-time-for-help-not-heroes#comments</comments>
		<pubDate>Wed, 16 Nov 2011 10:14:58 +0000</pubDate>
		<dc:creator>Frank</dc:creator>
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		<guid isPermaLink="false">http://www.masiusonline.com/?p=1461</guid>
		<description>Nobody minds a performance ad when performance is achieved; but portraying ourselves as more powerful than we ...&lt;div class="feedflare"&gt;
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		<title>Veterinary brand health survey</title>
		<link>http://www.masiusonline.com/agency-news/were-building-insight-into-uk-vets-attitudes-on-brand-communications</link>
		<comments>http://www.masiusonline.com/agency-news/were-building-insight-into-uk-vets-attitudes-on-brand-communications#comments</comments>
		<pubDate>Mon, 17 Oct 2011 12:05:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[veterinary communications]]></category>
		<category><![CDATA[veterinary marketing]]></category>

		<guid isPermaLink="false">http://www.masiusonline.com/?p=1318</guid>
		<description>UK Vets have strong opinions &amp;#8211; and rightly so. It&amp;#8217;s what their job requires&amp;#8230; Which means that ...&lt;div class="feedflare"&gt;
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		<title>Apple iPad2 prize-winner</title>
		<link>http://www.masiusonline.com/agency-news/megan-gets-connected-with-a-prize-winning-apple-ipad2</link>
		<comments>http://www.masiusonline.com/agency-news/megan-gets-connected-with-a-prize-winning-apple-ipad2#comments</comments>
		<pubDate>Mon, 17 Oct 2011 11:53:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description>Megan Wood was the lucky winner of an Apple iPad2 in a prize draw of respondents to ...&lt;div class="feedflare"&gt;
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