MasonWorld Late Night Internet Marketing

I Admit It! I’m An Engineer.

Mark Mason — Tue, 09 Mar 2010 20:21:50 +0000

My wife is always making fun of me because, well, I am an engineering geek. The fact that I am interested in social media, internet marketing and public speaking means that I am not a typical engineering geek, but I am still a geek. I admit it.

Today she forwarded me one of those funny emails about engineers. I decided I would share it with you here so you could understand a little more about me (and my wife).

I am reprinting these jokes without permission -- there was no attribution in the email that I received. Let me know if that hurts your feelings...

Understanding Engineers – One

To the optimist, the glass is half-full.

To the pessimist, the glass is half-empty.

To the engineer, the glass is twice as big as it needs to be.

Understanding Engineers – Two

What is the difference between mechanical engineers and civil engineers?

Mechanical engineers build weapons

Civil engineers build targets.

Understanding Engineers – Three

Normal people believe that if it ain't broke, don't fix it.

Engineers believe that if it ain't broke, it doesn't have enough features yet.

There were some other funny ones in that email, but I decided I did not want to offend anyone.

Have a great day.

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I Admit It! I’m An Engineer.

Transcription Crash Course Review

Mark Mason — Wed, 03 Mar 2010 05:40:43 +0000

One of the things that I hear all the time is “Mark, I want to start my online business, but I need to make money right away.” Well, the answer I always give is that it can take some time to make money online as a marketer (weeks or months – sometimes years), but you can always make money online as a Virtual Assistant almost instantly.

Last week, I was really pleased to get a very exciting announcement from one of my favorite Virtual Assistants, Loretta. Put simply, Loretta rocks. She was contacting me to announce her new product about how to quickly start a transcription business. The product is called Transcription Crash Course.

Obviously, I was excited for her because she is an excellent transcriptionist and I was glad to see her launch what I knew would be an excellent product. But I was even more excited because I know that there are people that read my blog that meet the following critical criteria:

They have a computer and can type
They need to make money right now (today)

So – guess what I did? I bought a copy. I am sure I could have gotten one for free, but one thing I learned from Lynn Terry is that in most cases if you are going to review a product, you should buy it yourself, so I did.

I was really impressed. Here’s why.

Learn To Start A Transcription Business Today

When you purchase Transcription Crash Course, you get a sharp looking no-fluff 17 page eBook that tells you everything you need to know to get started. Loretta covers these critical areas in the eBook:

Stuff that you need (you already have almost everything; other stuff is free)
Stuff that you might want (but don’t need to get started)
Deciding to offer edited versus verbatim transcripts
How to easily format your transcripts
Doing your first transcript (not all that scary now)
Setting your rates
Finding work (easier than you think)
Setting up your own website
Using social media to promote your business
etc.

In addition, Loretta includes some awesome bonus material:

Client communication tips
Time management tips
Seasonal business

My Takeaway on Transcription Crash Course

So here it the bottom line. If you need a quick way to make money on line and you can type, this could be the answer that you are looking for. Check out Transcription Crash Course today. Loretta is offering a 60 day money-back guarantee. If you are serious about making some quick money online, you’ll know this program is for you after a few days.

Please feel free to ask me any questions in the comments below.

A Few Article Marketing Tips

Mark Mason — Sun, 28 Feb 2010 15:53:50 +0000

As I have mentioned before, article marketing is a great way to increase your traffic, establish yourself as an expert in your field and gain publicity. Writing and distributing articles online really can do all of that for you.

I do a lot of article marketing under about 15 different pseudonyms in 50 different niches. For me, article marketing is a very effective way to get backlinks and direct traffic – especially since it is relatively easy to outsource. Heck, I even once showed you how I got traffic to something as bizarre a as site about chicken coops.

Anyway, I am actually on an airplane bound for Asia at the moment, so I thought I would throw down a couple of Article Marketing tips:

Here are a few tips to keep in mind when marketing with articles:

Write quality articles – Don’t write articles just for the sake of building incoming links. Sure this is a great reason to write and distribute articles but you also want your article to work extra hard for you. By writing a quality article you can get those incoming links but also get other business owners to place your articles on their websites (even more incoming links – not to mention traffic).
Be the Expert – When writing see yourself as the expert. You chose this field and it’s your job to communicate your knowledge with your customers. Believe you’re the expert and let it show in your writing. Remember if you don’t class yourself as an expert in your field it’s unlikely anyone else will do it for you.
Write Author Bio’s that Sell – Many people may the mistake of writing the same mundane author bio “Mary Sweet is the owner of a website called maryswebsite.com and enjoys writing” – Don’t waste that valuable real estate at the end of your articles. If you’ve written a good article the reader will look at the author bio and if intrigued will click over to learn more.

Now, I learned about article marketing from Josh Spaulding. His ebook on article marketing ( Article Marketing Domination) was one of the first information products that I ever bought, and it is still awesome today.

To get real bang for my buck in article marketing, I personally use Automatic Article Submitter (AAS). I think that AAS is the most cost-effective feature-packed submitter on the market, and my team uses AAS every day. I am still offering a cool bonus if you are in the market for something to make your article marketing life easy.

So there you have it – a few tips about Article Marketing.

Another Simple 62-Second SEO Tutorial

Mark Mason — Fri, 19 Feb 2010 17:02:28 +0000

Hey there;

I was hanging out on Lynn Terry’s very cool private elite mastermind forum (LearningWithLynn.com) this morning and I ran into someone who asked for a simple explanation of Search Engine Optimization (SEO). Here is what the poster said (I deleted and changed some stuff to protect her identity since LearningWithLynn.com is a private forum):

This may sound silly to the Pros, but your help would be appreciated as I really need to understand this aspect of my business.

I have been writing blog posts to my main site and have seen a number of them go to #1 on Google in a few days. The only thing I do is focus on keywords and especially long-tail keywords as taught by Lynn.

While I'm happy that it's happening I'd like to understand more. Help, please?!

I took this question to be “please help me understand more about SEO,” and I thought you might be interested in my reply. (Note that this discussion will probably be pretty long, which is one of the things I love about LearningWithLynn.com.)

Like most things in life, the 80/20 rule applies.

When someone opens google.com and types "best wireless headset for pc" (without the quotes) what happens?

Google does two things (basically):

It get the list of all the pages (pages, not sites) that it knows about (all teh pages it has indexed) that have something to do with "best wireless headset for pc"
It ranks them in order of importance the best it can and show the best ones first.

Remember, Google's goal is ALWAYS to guess what will help the searcher the most and put that at the top of the list. They need to do that, because if they do a poor job finding what you are looking for, you will use Bing.com next time and Google will lose ad revenue. Simple as that.

OK -- as the page owner/author there are only 2 things you can do

Optimize stuff on the page (on-page SEO)
Optimize stuff off the page (off-page SEO)

By on-page optimization, of course, I mean making sure that you do the things that tell Google what your web page is about. By far, the most important thing is having your keywords in your HTML title tag. But, you might also want to have your keywords in the URL (or the domain name for specific highly targeted applications). You also want to have your keywords and related content in the article.

Off-page optimization, on the other hand, refers to making sure that Google knows that other people value your page.

As you probably already know, Google tries to determine if people value your page by counting the number of backlinks to your page. You can think of them as votes for your page.

Note that G seems to consider the anchor text of the link when trying to decide what your page is actually about (and/or how much to value the link). That means that if it sees links that say Click here for a review of the "best wireless headset for pc" -- that helps more than a link with unrelated keywords.

So, think 80/20 rule for SEO. Get links with your keywords in the anchor text, and make sure your keywords are in your title tag, URL and article.

Don't believe me about the importance of backlinks?

Check this out. Google "click here" without the quotes. What do you see? (You can see the results here).

That's right -- acrobat reader. Why? Because there are 1.6M pages out there that say "click here" to get acrobat reader. Note that "click here" is NOWHERE on the page.

If you need help getting your web business going (or getting to the next level), come hang out with us at LearningWithLynn.com. You’ll love it (I do).

Keeping Things SIMPLE

Mark Mason — Wed, 17 Feb 2010 17:19:40 +0000

One of the big questions I got after returning from NAMS was whether or not it was worth it. Well, I can tell you that for me, personally, NAMS exceeded my expectations by a wide margin.

I mentioned before that I had two primary objectives in going to NAMS. One was to learn stuff, of course, because a lot of exciting stuff was being taught there. But, the second and possibly more important objective was to connect with people.

One of the people that I connected with that just blew me away was Bob Jenkins, you probably know him as Bob the Teacher. Bob is awesome. Not only is Bob a great guy to talk to, but Bob has got a lot of really great ideas between those two ears of his.

Bob's SIMPLE Plan

One of the things that he presented at the workshop was a really cool and very straightforward business plan for someone who wants to make money on the internet. (He calls his plan SIMPLE 10K). I was actually pretty shocked, because right there at the conference Bob presented (using a mind map of course, LOL) his actual plan for internet business. He teaches this plan at his Simple 10K workshop, which is happening in North Carolina later in February.

I was blown away by the presentation. It truly is a simple straight forward and intelligent approach to building an internet marketing business. But, more than that it’s something that normal people can attack. I loved that about Bob’s presentation.

Out of respect for Bob I’m not going to completely reveal everything that he presented at NAMS. After all, I had to sign a nondisclosure agreement at the workshop. But, I do have Bob’s permission to reveal what I think is one of the key elements of Bob’s Simple strategy for building an online business, and that is the idea of making affiliate offers that fill in a gap between what a product is offering and what your client needs.

Bob gave me permission to show you this little piece of his overall mind map that he has for the Simple system. You notice that one of the key elements that Bob teaches is how to start off your business by making affiliate offers and how to make those affiliate offers in a way that adds value for the customer. Now, this is awesome, because it shows you how to put the customer first while making honest and well thought out recommendations to your readers or followers.

This Is The Same Thing That I Do

In fact, that’s exactly what I try to do here at MasonWorld.com where I only recommend products that I have actually use and really believe in. The twist that Bob adds, which is shown here in the graphic, is Bob recommends that you find a small gap in what that product offers and fill it for your customer. This is an awesome approach that Bob has formalized here and it’s something that I always try to do, but Bob just said it so much better. I was really blown away at how well he communicated this very simple idea.

The entire Simple flow that Bob showed at the workshop was full of these little ah-ha moments. It was clear to me immediately why Bob carries the moniker Bob the Teacher. He’s just such an excellent communicator of ideas. I was just really blown away by his presentation.

Unfortunately, I’m not going to be able to attend Bob’s Simple Workshop in North Carolina. I’m actually going to be tied up with my day job learning about advanced lithography and that impact of patterning on manufacturability in integrated semiconductors. You can see the agenda for that conference here. See me co-chairing Session 5: Layout Verification and Optimization. Whoo hoo! Doesn’t that sound exciting? So, while everyone is out in North Carolina at this fancy resort I’ll be in Silicone Valley kicking back learning about design for manufacturer ability.

I’m hoping that Bob will offer the recordings from Simple. If he does so, I’ll be sure to let you know. I’m sure those will be just a tremendous value.

The Bottom Line On Bob

Here’s the bottom line on guys like Bob and the things that Bob is teaching. Bob’s program, for me, passes the smell test. It makes sense. What Bob is basically telling you is that one of the steps in building your business ought to be leveraging the work of other people (affiliate offers) and adding value to that.

Adding value has to be a key component of anything that you do online, because if you expect to make money you need to be delivering some value for that money. That’s exactly what Bob is teaching. That’s one of the things that I like about him and his program.

Follow Bob on Twitter – he’s @BobTheTeacher (you’ll be glad you did).

I hope this has been helpful to you. I’d love to know what you think about what Bob has to say. Leave me your thoughts on this post and I’ll be looking forward to talking to you soon.

P.S. You and the FTC will both note that my post contains affiliate links to Bob's workshop and to NAMS. I am proud to recommend them both, and I get paid if you attend either. I hope you are OK with that, because I enthusiastically endorse both of them based on my personal experience with NAMS and my 1:1 interaction with Bob. Drop me a line if you are wondering if either is right for you and I will help you decide.

Outsourcing Backlinks

Mark Mason — Mon, 15 Feb 2010 15:59:21 +0000

There are two questions that I get all the time -- how do I get my pages to rank in Google, and how do I handle outsourcing in my business? Well, A few weeks ago, Lynn Terry released her new 5000 Backlinks product (look below for details on special pricing that I negotiated for you with Lynn -- it expires Friday). I purchased the product immediately and had one of my virtual assistants get to work building backlinks to some of my sites. At that moment I recognized that this presented a great opportunity for me to talk to you about the real power and leverage that is possible with outsourcing.

Here is a bonus hint -- you can use the outsourcing recipe below to outsource almost any kind of virtual work in almost any kind of business. I use this approach to find people for article marketing and web site administration in addition to SEO.

Ranking In The Search Engines

But first, let's tackle the first question: how do you get your webpages to rank for your keyword terms in Google? The answer, of course, is always the same. You need to do on page optimization and off page optimization in order to rank in Google.

By on page optimization, of course, I mean making sure that you do the things that tell Google what your web page is about. Off page optimization, on the other hand, refers to making sure that Google knows that other people value your page. As you probably already know, Google knows that people value your page by counting the number of backlinks to your page.

People say that there are over 200 factors considered in the Google search engine algorithm. However, it’s been shown numerous times that one of the most important factors is the number of backlinks to your site. Secondary and other really important factors include the anchor text for those backlinks, the title tag of your page, and whether or not your domain name and URL matches your keywords. But, backlinks are universally regarded to be very important.

Backlinks are great, but the problem is getting them.

How do you get enough backlinks to beat the competition?

Well, let me be the first to say that the absolute best way to get backlinks is to write killer content. If you have great content, people will link to it. That's the best way, but it is slow and it is often not enough to compete with other people using other methods.

Now, I've talked about a lot of linking strategies before...and I have also said that I think it is really important that you get your links from lots and lots of different places. As I mentioned, I recently ran across something that fits perfectly into that strategy and I thought it was great for discussion here.

Lynn Terry recently introduced a product called 5,000 Backlinks and it’s exactly what it implies. It’s a recipe for getting 5,000 backlinks to your site. It’s really neat, because it gives you a list of 5,000 or so places you can go to create a link that points back to your site. As I mentioned before, Google will count those links in its ongoing effort to decide whether or not your website is important.

The problem with 5,000 of anything is that it’s a lot of work.

So, I thought it would be an outstanding topic to discuss how to outsource SEO, because once you’ve got a recipe for how to build 5,000 backlinks all you really need is somebody to do the work.

Outsourcing SEO

Let me tell you what I do. First, let me say that I believe that if you’ve got more than one or two websites, you can easily keep a single person offshore doing SEO work for you busy full time. So, let’s start with that premise. Let’s say we’re going to hire a full time VA for $250 a month. Their job is going to be follow instructions and type things into their keyboard and build backlinks for you on a day by day basis.

Maybe you’ll end up paying $400 for a virtual assistant (VA) or maybe you’ll find someone for $200, but you get the idea. Here are the steps you need to complete to make this happen for your website and see your rankings shoot up in Google.

Step One: Obviously, you need to acquire a recipe for the virtual assistant to follow. I’m recommending 5,000 Backlinks today. There are other programs that you might find on the internet, but I really like this one because there’s so much bang for the buck in this program.

Step Two: You’ve got to locate a virtual assistant. Everything that I know about hiring a virtual assistant I learned from John Jonas at ReplaceMyself.com. I recommend that you go there and listen to the free audio. You can learn a lot about offshore outsourcing without ever spending a dime with John.

(By the way, if you do consider John’s service, I recommend it. I’ve signed up for it myself in the past and it’s a great service. Perfect for getting started outsourcing off shore).

Step Three: Find potential candidates. There are several job opportunity boards that you will learn about in the free audio mentioned above. Or, you can search Google for Philippine Job Boards. Go to those boards, identify resumes, or use John’s service and identify resumes that you like that you think might be a fit. Get a list of 30 or 40 people.

Step Four: Send 30 or 40 emails explaining exactly the job that you want done and asking people if they’re interested. Don’t hold anything back. Use great detail. Tell them upfront what price you’re willing to pay, what you want, and what you expect. You’ll get a few responses, maybe 10 or more.

Step Five: Pick the best response, or maybe the best three responses and ask the person if they would be willing to work on a trial basis for three days for guaranteed pay. I recommend for three days that you pay guaranteed of about 15 - 20 percent of what you would offer them for a month. So, for a $250/month VA, I would offer them $30-$50 to complete the task. So, for example, if you’re thinking 250 dollars a month, I’d pay 50 dollars for a three day trial, something like that. You can negotiate whatever price you want. The importance is that it’s a very short term commitment.

Step Six: Give them a portion of the 5,000 Backlinks packet and tell them to go to work on the webpage of your choosing. Do three or four people at once on three or four different web pages. Ask for proof that the work has been done by making the person give you a list of links that they’re placing for you, taking screenshots, etc. Once you have worked with the person for a time, proof will no longer be necessary. But for now, some hoop-jumping is a good plan.

Step Seven: After working with the selected people for a couple of days, pick the one you like best and hire them conditionally for a month. Tell them you’re going to hire them for a month and see how things workout. Give them the entire 5,000 Backlinks packet, tell them to go to work with a list of pages and set them to work.

Step Eight: Ask for a short report at the end of each day, so that you can know that the person did something for you on that day. This point is not negotiable. You’re not asking for a dissertation at the end of each day. You just want a couple of sentences that lets you know that the person actually did some work for you that day. It keeps them focused and on task.

Step Nine: Make sure the person gives you a more detailed report at the end of each month that says day by day what they did for you that month, and that should be in the form of an invoice. This is important for you for tax purposes, because you’re going to need to prove that this person is a contractor and not an employee. So, insist on an invoice. Let them know that you will not pay without a simple invoice.

Just a side disclaimer: You need to consult your tax attorney for tax advice. I’m not a tax attorney.

Step Ten: Sit back and watch your rankings go through the roof in Google. Rinse, repeat, and multiply this effect using 5,000 Backlinks and you’re sure to love the results.

Special Pricing From Lynn and A Bonus

OK -- here is the deal. I asked Lynn to offer you the same price that I paid for the 5000 Backlinks product. She agreed, but only for a short time. So, the special price is only available for until Friday night (whenever she pulls it -- Let's say 10PM EST).

Just so you know, the discount she is offering is over 30%.

So, head on over to 5000 Backlinks now and check out the special offer.

Added Bonus -- Outsource Your Success

And, if you do decide to take Lynn up on her offer and purchase through my affiliate link, I will include a copy " Outsource Your Success" -- a high quality PLR eBook that I have resale rights to. Just submit a ticket with your receipt at http://www.masonworld.com/support and I will send you a link to download the eBook for your personal use.

One more thing. Here is a cool article listing 32 Types Of Outsourcing Jobs (Things You Can Outsource).

I would love to hear your feedback. Please feel free to leave your comments below.

Sometimes It Just Takes a Coffee Cup

Mark Mason — Thu, 11 Feb 2010 13:58:31 +0000

It’s almost difficult for me to imagine, but the fact is that January 2010 is part of the history books (and February is almost half gone). It was just a couple of months ago that I started my planning for the year 2010. During that planning process I set numerous goals and objectives for myself this year.

One goal was to obtain some high quality internet marketing coaching, and I’ve done that. A second goal was to attend a live internet marketing event, and I accomplished that at the end of January when I attended the Niche Affiliate Marketing Seminar in Atlanta.

Understanding The 2010 Objectives

Now, my objectives for these two things were quite clear. For the coaching my objective was to set my sights a little higher and interact with someone who could really help me focus down and create a product that would be central to my business, sort of a benchmark product that would form the center piece of my internet marketing funnel for my business at MasonWorld.com.

My objective for attending the NAMS conference was simply to get to know some of the internet marketers that I respect. People like Lynn Terry, Bob the Teacher, Nicole Dean, Scott Tousignant. These are some of the people that I want to model my business after. The best way for me to do that is actually to meet them in person and spend some time with them. (Just a note: there are a couple of others that I respect that did not attend NAMS...)

Bigger Business Goals

Of course, these are just two small steps on the road to what I intend to accomplish in 2010.

Quite frankly, the major business goals that I’ve set for myself in 2010 can seem overwhelming at times. As most of you know, I’ve got what I consider a "day job" that I work from 8:00 to 5:00 at a large electronics company in Dallas. In that job, I’m a manager of numerous people and projects with multiple budgets that I have to maintain.

I do my internet marketing at night. So, it’s very important for me to stay focused. That’s one of the things that my internet marketing coach is helping me with. But, sometimes that’s just not enough. As tough as she is on me, sometimes I need a little more. So, this year I did something I think is kind of cool. I got myself a coffee cup.

My Coffee Cup

Let me explain.

Every morning when I get up the first thing I do is make a cup of coffee in my Keurig single cup coffee maker. I love the Keurig single cup coffee maker, because, quite frankly, I’m the only person in my household that drinks coffee. It used to be that for me making coffee was a real drag, because I had to make a whole pot or try to figure out how to make four cups or whatever. It just didn’t work very well.

Now, wit h the Keurig every morning I religiously walk into the kitchen and the very first thing I do, even before brushing my teeth, is get that cup of coffee. That may be too much information, and I promise you that I do brush my teeth right after that.

But, the very first thing that I do is get a cup of coffee.

Well, I saw an opportunity there, because recently as I talked about a couple of weeks ago I formed Mason World Enterprises LLC as part of my long range business strategy. As part of the formation of that company, I had a new logo created.

When I made that new logo I ordered business cards, and when I was checking out at Vista Print, where I ordered the business cards from, I encountered the classic internet marketing up sell. There I was ready to pay for my business cards and all of a sudden I was presented with a ton of options for other things that I could buy that had my logo. One of them was a coffee cup.

You might think that’s kind of silly, coffee cups are a promotional item and usually that’s the kind of a thing that a brick and mortar business would give away as a way to remind customers to be repeat customers. In my case, I use it for something completely different.

You see, every morning when I go in and I get my cup of coffee from my Keurig coffee maker now instead of some random coffee mug from my cabinet I use the Mason World Enterprises coffee mug. That reminds me every morning before I go off to my day job that I’ll be coming home to a set of objectives for 2010 that I’ve committed to obtain. It’s way of keeping my goals in front of me, just a small token that reminds me to stay focused on the things that I’ve set to try and achieve for 2010.

The Impact Of A Subtle Reminder

I think I stumbled on a really good idea, because it’s working. Every morning I get up, I’ve actually got a couple of these coffee mugs so that I can have a clean one all the time, and I look at this coffee mug and I think about what I’m going to do today to achieve my internet marketing goals. I’m even going to take the coffee mug with me to NAMS, so that I’ll have it with me to remind me to stay focused during the conference.

How are your goals for 2010? Are you achieving them or have you already lost sight of them? If you’ve already lost sight of your goals for 2010, or even if you’re making great progress, let me suggest to you that you get something that will remind you every day that you’ve got goals that you want to achieve.

After all, you can always remember and believe in what my friend, PotPieGirl has to say about these kind of things. If you’ll just spend a year doing the things that nobody else will do, you can spend a lifetime doing stuff that nobody else can do.

I hope you have a great day and an even better 2010. Thanks.

By the way -- I am really interested to know how your 2010 is going so far. Leave a comment below and let me know what's up.

MW008 – Internet Marketing Podcast Transcript

retta719 — Mon, 08 Feb 2010 02:49:32 +0000

This is the Mason World Late Night Internet Marketing Podcast, Episode 8.

You want to build a business that you can call your own, but you can’t imagine abandoning the security of your day job. You are confident that you can find a few hours a week to pursue your dreams of creating a business on the internet, but you don’t know where to start. You’re looking for a plan.

Congratulations! You just found one. You are listening to the Mason World Late Night Internet Marketing Podcast, with your host Mark Mason, building internet businesses one night at a time.

Hello, and welcome back. My name is Mark Mason of MasonWorld.com and you’re listening to the Mason World Late Night Internet Marketing Podcast. I hope you’re having a fantastic day.

It’s been awhile since I’ve been on the mic, I have been incredibly busy. On November 21^st, I had my fourth child, Morgan. She is absolutely beautiful and she completely blew the wheels off of my podcasting schedule. That’s my excuse anyway.

Actually, when I first started podcasting I talked to the zen guru master of podcasting about my plans, Jason Van Orden. Jay told me, “Beware of pod-fade.” Sure enough, it’s hard to fight that pod-fade. You’ve got to really watch that. Whenever you have a podcast it’s really easy to let a week, and then two weeks, and then a month go by. Then all of a sudden you’re not podcasting anymore.

I’m back and I’m excited to be here. One of the main reasons that I’m back is I got a lot of email from people asking, “Where’s the podcast?” We’ve had thousands and thousands of downloads, lots of great feedback in iTunes, and people have really been encouraging me to bring the podcast back.

I really appreciate that. There is no better feeling than to get an email from someone telling you that they appreciate what you’re doing and that you’re helping them. That’s the point of this podcast, so I’m really glad to be back.

We’ll be talking about a lot of different things today, including a recap of the first seven episodes where we went over a bunch of different business models for internet marketing. I’m going to pull all that together for you today to kind of give you an idea of where we’re headed with this internet marketing adventure.

First, I wanted to tell you about a few things that I’ve been up to. Last week I was in Atlanta attending the Niche Affiliate Marketing System seminar. That was a fantastic seminar, unbelievable amount of people that I met. Of course, I met Lynn Terry face to face for the first time, which was a super huge highlight of my trip.

Nicole Dean was there, and I got to eat lunch with her. That was really exciting. I met Willie Crawford and stood side by side with him and talked to him about internet marketing. There were other really cool people there that I had never met before, like Mark Hendricks. I got to spend 15 minutes one on one with Mark. I talked to Kevin Riley, I even spoke Japanese to him for awhile.

I just really had a fantastic time. Kathleen Gage was there. It was an amazing list. I encourage you to go over and look at it. The cool thing about that for you is I’m going to try and get each and every one of those people on the podcast to do interviews. I made a lot of great contacts there and had a lot of fun at the Niche Affiliate Marketing System seminar. It was really a great time. David Perdew puts on a cool gig.

If you’re looking to get into internet marketing, that’s a really great place to go and meet some heavy hitters. It’s really a neat event, because the way it’s structured there’s no pitching and no sales from the back of the room, so there’s no real pressure to buy anything. None of the speakers are paid to be there, they’re all sort of volunteers. They’ll sit down with you.

I spent a lot of time hanging out with Bob the Teacher, Bob Jenkins, who is just an amazing speaker and was helping people left and right. Scott Tousignant from Fat Loss Quickie. There were just a ton of people there and I had a great time. Atlanta is a great city and it was just time and money well spent. So, I encourage you to get out to an event like that if you ever have the opportunity.

Well, I’ve been working on some big projects. Of course, you’ve probably see the facelift over at MasonWorld.com, we’ve got a tweaked blog design there. I have been working on a membership site that I’ll be announcing later this month.

I can’t quite announce it yet, but I’ll tell you that it’s going to be something I’m certainly very excited about. I think you might be excited about it too. So, that’s where a lot of my time has been going. I will tell you that it an internet marketing membership site and it has to do with the very kind of things that we’re talking about on the Mason World Late Night Internet Marketing Podcast.

With that I think what I’d like to do now is move into the feature segment and talk to you about how the six or seven business models that we’ve talked about over the last several episodes roll up into what I think is one ideal business model for internet marketing. Let’s get right to that.

It’s time for the feature segment.

Okay. Over the last several episodes we’ve been talking about the various business models available to internet marketers. We certainly didn’t cover them all, but we went through two important works that are available to you. One is the great book by Yanik Silver, and that’s available to you at MasonWorld.com/silver.

Then an excellent white paper by Jimmy D. Brown, I just love Jimmy D. Brown. That’s at MasonWorld.com/10ways, where Jimmy describes 10 ways that you can make 10,000 dollars a month or more from internet marketing. He describes some valid business models in there.

We went through a lot of those, and basically what we talked about were things like affiliate marketing. That was one of the big things that we talked about. You’ll recall that’s where you match offers with buyers and you get essentially what amounts to commissions on sales.

We talked about information products, which is an outstanding business model on the internet. It’s a way you can take things that you know, topics that you’re an expert in and sell them with very low overhead and very high return on investment.

We talked a little bit about eBay. We talked about membership sites. We talked about ecommerce. In the last episode we talked about blogging. Those were all the major internet marketing business models that we chose to cover. There are others that we won’t cover here. These are the ones that I feel are important.

Here in episode eight I want to talk to you about a business model that I think is approachable by everyone listening to this podcast. That is a niche affiliate marketing business model that combines all of the above business models, with the possible exception of eBay. We’ll have to talk about that a little bit. It combines blogging, ecommerce websites, it potentially can combine membership sites and information products, and it certainly takes advantage of affiliate marketing.

In this last business model let me describe to you what I think is really the ideal business model, particularly for beginning marketers that are coming into internet marketing, because it gives you an opportunity to showcase whatever skills you do have that you can bring to bear and develop a lot of new skills.

Imagine if you will, entering the internet marketing space, you’ve got the goal of making money online. What you want to do is figure out a way to do business on the internet. As Jimmy D. Brown says, “If you’re doing business on the internet you really only need two things. You need an offer and you need buyers.”

So, what your questions is would be how are you going to get buyers hooked up with offers. I submit to you that one of the best ways to do this is to establish a presence on the internet where you establish yourself as some sort of authority that has a following or is at least getting traffic from passive sources like Google. So, search engine traffic coming to your website, reading value added content that you’re adding to that website on a regular basis, possibly recommending products for which you have affiliate links.

If you’re truly an expert in the area, which I’m going to encourage you to pick an area that you either already are an expert in or you want to be an expert in, then in this website you can not only make product recommendations, but you can start to understand the market, start to understand what’s missing in the market and offer information products.

When you’ve got a loyal readership you can start to collect their email addresses and market to that loyal readership. You can market via email and you can make affiliate offers or offer your own products. If you get enough interest in your website you can certainly think of ways to offer a membership site where you get recurring commissions for members.

All of these things can be pulled together into one cohesive internet marketing model that is around one internet presence that you develop around one website. This website could be something that’s really easy to build on a platform like WordPress and is something that you can literally have up and running in a very short period of time.

Let me pause here and make sure I give a little credit where credit is due. I have been working on affiliate marketing and niche marketing for quite some time, and I didn’t invest any of this. As a matter of fact, I’ve learned these concepts from some of the best marketers in the industry.

I’ve spent a lot of time with Jason Van Orden and Jeremy Frandsen over at Internet Business Mastery. I’ve spent time following Andrew Hansen and his affiliate marketing techniques. In recent memory I have spent a ton of time over with Lynn Terry, who is a super affiliate over at LearningWithLynn.com.

I’ve integrated all of this into my own ideas about how internet business ought to be done, but all of these people deserve a lot of credit for pioneering these areas in their field. I encourage you to follow all of them. They’re all absolutely fantastic marketers and there are more where that came from. A lot of the traffic techniques that I know I learned from Josh Spaulding.

It’s important to me that you understand that some of the things I’m going to share with you throughout this podcast, in fact most of them, are not things that I invented myself, but rather they’re things that I learned from really capable internet marketers.

There’s an important lesson there. There is no reason for you reinvent the wheel either. I’ve got my own particular spin, things that I’ll describe for you that work for me. You should learn from someone who you trust and who you feel like knows what the heck they’re talking about.

That’s it for this episode in the feature segment. Basically, what we’re talking about now is integrating these business models that we learned over the last seven episodes. I’m going to be talking about some techniques to do that over the next few episodes trying to give you an idea about you can start your online business by building a web presence, making affiliate offers, developing information products, and doing marketing.

I’m going to give you a little hint, and that is my project that I’ve been working on aggressively is related to this area. That’s all I’m going to say about that right now.

Having said all that, I’ve got a really special treat for you. I told you that I’ve learned a lot from a lot of internet marketers and I’m about to introduce you to one that I have learned ton from. She is a power house. She describes herself as the mostly-sane internet marketer.

Of course, I’m talking about Nicole Dean. Nicole Dean has been the super affiliate manager for Jimmy D. Brown, she is an affiliate in her own right, she creates very high quality information products, she’s a great internet marketing coach and I’ve taken advantage of her services on numerous occasions. She’s really just wonderful. I’m very excited to present Nicole Dean as our guest interview for today.

And now the feature interview.

Mark Mason: Hi. This is Mark from MasonWorld.com and I am just thrilled, tickled pink to have Nicole Dean on the line today. Nicole has agreed to join us in our quest to find the three most important things that you need to know before you start your business on the internet and start trying to make money online.

Nicole is a marketer with an enormous amount of experience. She’s got multiple different streams of internet income working. She’s probably best known lately for her work as the affiliate manager for Jimmy D. Brown, but she’s also got her own products, she’s got her own websites, she’s got a fantastic blog over at NicoleontheNet.com. I just couldn’t be happier to have her today. Nicole, how are you today?

Nicole Dean: I’m doing great. I don’t know that I’ve ever tickled someone pink.

Mark Mason: Well, I think you probably know this, because we talk some over Twitter, but I have pink on the brain because I have actually a little baby girl coming probably this week. So, I’ve got a lot of pink thoughts these days.

Nicole Dean: I’m so excited for you. Do you have names picked out?

Mark Mason: I do have names picked out, but my wife and I have this tradition that we don’t let people know the name until the baby arrives and is safely in our arms, then we announce the name to the family that’s present there. So, the name will be announced over Twitter sometime after that.

Nicole Dean: How exciting. That’s best, because otherwise you get opinions and you don’t always need opinions.

Mark Mason: That’s right. That’s something I definitely don’t need an opinion on, because my wife has made up her mind.

Nicole Dean: How exciting.

Mark Mason: We’re very excited and blessed. Thank you for being on the phone today. I guess you know the story. I’ve been scouring the globe talking to successful internet marketers about really the three most important things that they want people to know or that they would tell someone who was trying to get started that would help them be successful.

I know, Nicole, you particularly could probably come up with a list of 100 things. It’s probably very difficult for you to pick three, but I was hoping that you could at least identify three of the most important things, if not the very top three that you think people really need to know about when they’re trying to get started making money online.

Nicole Dean: This is really difficult, you know that, Mark.

Mark Mason: You know what though? I’ve known you in one capacity or another for a long time and you’re really talented, so I know you’re up to the challenge.

Nicole Dean: Okay. Narrowing it down to three. I think if I was talking to myself back then and trying to give myself the advice that you are looking for I think the most important thing I would tell myself is to stop over thinking and just do.

That’s something that I see as a chronic problem with internet marketers, especially beginners. They’re looking for the one thing to make money online, but there are endless number of things that make money online. It all comes at you at warp speed and it’s, “Should I do this? Will this make money?” Well, yes that can make money. “Will this make money?” Well, yeah that could make money too.

If you’re still looking and over thinking and over analyzing everything a year from now and you haven’t chosen a path and taken action, then you will still be at zero dollars a year from now. That is not acceptable.

When I work with my coaching clients they keep saying, “Should I do this or should I do this?” Yes, pick one and do it. We’re not going to sit and talk about this for the next six months. Which one of these excites you the most? They both have tremendous potential, pick one and commit and do it.

Just to understand that a decision that you make now does not need to be the same thing that you’re doing a year from now, but you have to at least make the decision and throw something out there. Do you know what I called my websites when I first started? I called them petri dishes.

Mark Mason: Petri dishes?

Nicole Dean: Petri dishes, because a petri dish in science class you put something in it and see if it grows. Other people call them seeds, they’re much classier than I am, but I would say, “Let’s throw this petri dish out there and see if some fungus grows in it or not.”

If it did, great, then my experiment worked. If it didn’t, great, then I figured out that doesn’t work so well. Why? Should I invest more time into it to make it work or is it just a dud? Does it need to go in the sunshine and get some more attention? What does it need? Or is it just a dud and it just needs to be shuffled off so I can focus on these other things.

That’s not to say that you should throw up 100 different websites like I did, because that’s what you’ve got. You’ve got 100 websites to maintain and market, and that is another mistake that I made.

Mark Mason: Right, 100 unfinished projects.

Nicole Dean: They’re all finished, they’re all out there making some coin, but it’s still a nightmare. So, I’ve been in the process of selling off a lot of them. But, the biggest thing that I run into with my coaching clients is to stop over thinking. A confused mind always freezes up.

Mark Mason: It’s paralysis by analysis, right.

Nicole Dean: It is. I think it comes down to our basic psychology instincts that are fight or flight. You’ve got all this stuff coming at you and we run instead of fighting through it, we’re freezing and getting eaten by it.

So, it really comes down to just Adsense, does that work? Yeah, that works, and it works quite well in some capacities. Affiliate marketing, does that work? Yes, it works quite well. Creating your own info products? Yes, I get money from that. Getting clients? Yes, you can make a living from that too.

You’ve got to start somewhere and pick one thing and just take action on that one thing until it’s successful. Somebody brilliant coined the term FOCUS, follow one course until successful. So, that is something that I think people need to do and just to put their blinders on and pick one thing, do it until you’ve gotten success, and then you can always expand from there.

Mark Mason: That’s outstanding. Follow one course until successful. I’m writing that down, because I suffer from this. Part of it is people have good ideas and you get excited about your good ideas and it’s easy to get distracted.

I totally resonate with what you’re saying, and I think the listeners will too, particularly we’ve been covering in this podcast various monetization models and so people really very quickly are going to be at that point where they need to pick something or maybe two somethings that are closely related and move forward. So, that’s really good advice.

How about thing two?

Nicole Dean: Well, thing two is that while you’re doing that, while you’re choosing your business and while you’re growing your business you want to make sure, and I preach this all the time, because this another place where I totally bombed when I was building my business.

Mark Mason: I cannot imagine you totally bombed. Do you understand part of the magic is that, and I know you’ve talked about this yourself before, is that people who are listening to this call think, “It’s Nicole Dean, she’s perfect, she’s never made a mistake, she’s a wild overnight success.” They don’t see the years and years of failure. So, tell me about your total bomb.

Nicole Dean: Well, what I did is I planned my financial goals, but I didn’t plan my lifestyle goals at the same time. So, I ended up creating a job where I worked for myself instead of creating a business. I created a job and as Rich Schefren said I was working for a lunatic.

I love that. When he said that I saw him live and he said that and I just burst out. I’m like, “Oh my gosh, that’s true. I created a job and my boss is a lunatic. Who else would do this job that I’ve created for myself working all of these hours, being miserable, being stressed out?”

My head was going to explode, because I had thought that I had to do everything. Learning about internet marketing I was like, “I have to do videos, I have to do podcasts, I have to write articles and submit them, I have to build a list, I have to do all these things.” I thought I had to do all of it and I didn’t understand that I could just pick what I was really good at and do those things, and I could kind of let the other stuff fade away for awhile.

Mark Mason: Right.

Nicole Dean: I was running and running and miserable. I practically glued myself to my swivel chair and I was miserable. My lifestyle goals were not in line with my financial goals at all. Yes, my income was increasing, but I believe it was not increasing as quickly as it would have if I was working less and was more refreshed and had my lifestyle goals in line with my financial goals building my business with those two things being in sync.

They were not in sync. My lifestyle goals are not to work myself to death and be miserable and stressed out and burst into tears because I’m so not happy. That was the point that I managed to get myself into and I was miserable. I wasn’t making as much money as I should, partially because I was stressed out and miserable and I didn’t have those two things in sync.

When I talk with my coaching clients it’s the same thing, “Yes, I understand you want to make six figures and that’s fantastic and we can do that, but let’s look at what you’re going to be doing in order to do that and make sure that earning that money and building the business that you’re headed down this path with. Let’s make sure that’s not going to kill you. We need to make sure that we’ve got this setup and we’ve got all the paths of income and plans and systems in place there too, so that as things are growing you’re not in a downward spiral like I was.”

Those two things really have to be in alignment. If you only want to work 3 hours a day, then your plans need to take that into account.

Mark Mason: Right. I’m very sensitive to that, because as you know, I continue to maintain my day job. So, I’m very sensitive to these issues about spending time efficiently, working on the right things, and not creating projects that cause more permanent work down the line. So, I think that’s excellent advice. You need to think in terms of these kind of things. You know, fundamentally imagine yourself when you are successful what do you want things to be like. Right?

Nicole Dean: Yes, exactly. With your beautiful new daughter coming you’re going to want to be spending time with her, not going through customer support emails or maintaining websites or being stuck on something that you could easily hand to someone else to fix for you.

You really need to plan properly. This isn’t another place to get stuck, but it is something to definitely keep in mind as you’re making plans. There are certain business models that I will never ever do just because they don’t fit with my lifestyle. There are certain other business models that fit perfectly with my lifestyle, so that’s what I choose to do.

I absolutely agree with what you said. I like to always look 1 year, 5 years, and 10 years out from today. When I wake up I try to visualize those and see what I want them to look like, because if I don’t then how I can get there from here?

Mark Mason: Excellent. I understand that, and I think everyone will benefit from that. That brings us to thing three. Tell me about your third thing on your list.

Nicole Dean: Oh, I’m debating between outsourcing and live events.

Mark Mason: I tell you what I’m going to do for you special, this is a one time offer. It’s not available anywhere else, so you’re going to have to decide if you’d like to act now I’m prepared to offer you two additional things for a total of four. But, the value of this offer, you might think this is going to cost you 497 dollars or maybe 297, but actually it’s free for you today, Nicole. You can have both.

Nicole Dean: All right. Then I will start with outsourcing.

Mark Mason: So, you’re sold on the two. I got you over the hump there, you’re going to go ahead and commit to that?

Nicole Dean: It’s an offer I can refuse.

Mark Mason: Very good. Let’s start with outsourcing.

Nicole Dean: Outsourcing is something that I put off too long, and most internet marketers put off too long, because they think they can’t afford it.

Mark Mason: Right.

Nicole Dean: What ends up happening is one of two things, and I teach a course at OutsourceWeekly.com about outsourcing, and I also have a website, Shelancers.com, which is a directory of people that you can outsource to.

Mark Mason: Shelancers sounds like a late night cable TV show. But, that’s not a late night TV show, it’s actually one of your outsourcing resources, right?

Nicole Dean: Yes, it is.

Mark Mason: Okay. Thanks for clearing that up.

Nicole Dean: With outsourcing, as I mentioned, I ended up creating a job for myself and I was working for a lunatic. What happens is one of two things. Either you struggle and struggle and can’t get over these road blocks, and outsourcing should begin then, should begin with when you run into your first road block, because if you cannot get that website up, you can’t get your list up, you’re stuck trying to get Amember installed, or whatever it is, you’re stuck and you can’t make money until you get past that road block.

That’s where you’d be amazed at how cheaply you can get people to do things for you. It’s amazing. I think people have this view of outsourcing that they think they have to invest way more than it really costs.

Mark Mason: Right.

Nicole Dean: There’s that first step. Either you wait too long to outsource while you’re struggling and you don’t think you can afford it, so you keep putting it off and you keep struggling and spinning your wheels trying to figure out everything yourself until you go crazy and either give up or the people around you are telling you this is never going to work. That builds upon that negativity and you keep procrastinating it longer.

When you go to someone and say, “How much is going to cost to fix this?” It may be 25 dollars. Seriously, it can be that cheap to get over this road block that you can be staring at for months.

The other hand, and what I ended up doing too, is I had created a job for myself and I was working for a lunatic, I was crazy, crazy, crazy. The more websites I built, the more money I made, the more customers I got, the more affiliates I got, the more joint ventures I got, the more work I was making for myself. I was punishing myself for my own success.

Mark Mason: Right.

Nicole Dean: Every month that I made more money I ended up more miserable. How unfair is that?

Mark Mason: It defeats the previous thing that you were talking about where you need to understand the lifestyle you want. One of the ways to get to that lifestyle, obviously, which is what you’re headed towards here is by outsourcing the things that you can outsource so that you can have the lifestyle that you want.

Nicole Dean: Exactly. So, as I said, the more I grew, the more work came from that. More spam comments, more emails, more customer issues, everything, more, more, more. Then I got into a problem where I was so busy fighting fires and managing everything that I didn’t have time to train someone to help me.

Then I was stuck and it became much more work for me than if I outsourced sooner. So, that was something that I put off way too long and I see that, again, being a chronic problem with internet marketers. They don’t think they can afford to outsource.

My argument is you can’t afford not to outsource, because either you’re going to be stuck spinning your wheels and that road block is going to be between you and the finished project, which can make you money, or you’re going to end up miserable and at a plateau not building the business that you’re trying to build, because you don’t have the help that you need.

That would be number three. Number four is just how incredibly important live events are. If there’s a seminar anywhere near, go to it, meet people. It’s not even about who’s presenting, the teachers, and the actual rooms, it’s about the networking after the sessions. It’s absolutely priceless.

I wish that I had gone to more events over the years, because every single time I go to an event, like a seminar or conference that’s related to internet marketing it drastically increases my income.

Mark Mason: Wow. So, you see a direct correlation between attendance at live events and your actual bottom line.

Nicole Dean: Yes. Without hesitation, yes.

Mark Mason: That’s very interesting. I’m excited to meet you for the first time at a live event in January.

Nicole Dean: Yes, I am too. I’m looking forward to that a lot.

Mark Mason: It’s going to be so much fun. Of course, we’re talking about NAMS, which I guess is Niche Affiliate Marketing Systems. I heard there are going to be some really heavy hitters there. I’m really excited to be part of that. You’ll be teaching, right?

Nicole Dean: Yes, I am. I’ll be in the advanced room, so I’m assuming you’ll be swinging in there for some sessions?

Mark Mason: I think you may see me in there a little bit. I’m excited about that. Jimmy’s going to be there, Lynn’s going to be there, so it’s going to be very exciting.

We’re talking about the top three or four things, you’re saying really that if you had to make a list of ten things that you wanted to communicate to somebody instead of making me pin you down to four, this is definitely in your top ten things that internet marketers should do is try to have face to face time with other internet marketers and attend live events and so forth. You think it’s that valuable.

Nicole Dean: Absolutely.

Mark Mason: That’s great.

Nicole Dean: You have to go there with the attitude of finding win-win situations, not there to hand out business cards and sell stuff. You go with the goal of communicating with other people and finding ways that you can help each other.

It absolutely, without question, without doubt has increased my income. I’m not even talking about speaking at them, I’m talking about just showing up.

Mark Mason: Right, I understand, from the networking piece of it alone. Neat.

Nicole Dean: Networking alone. Not even what you learn in the room, but that of course helps too. You get out of your regular routine so you just get ideas upon ideas, so it’s fantastic. The networking is where it’s at.

The NAMS event, David attracts fantastic, positive, wonderful people, and that’s why that event is so highly regarded. I’m absolutely honored that I get to be on the faculty there. I’m thrilled. I don’t get paid, heck I have to pay to get there, but I am absolutely honored and excited. I can’t wait.

Mark Mason: Excellent. I’m looking forward to that myself. So, those are four items, they’re excellent and fantastic, and are going to be incredibly high value. My listeners are going to be thrilled with those four items.

I have one more question for you. Any final thoughts and words of encouragement to people that are considering trying to move forward in their online business? What do you say to people that are trying to make this work? Is it possible, can it be done, what do you think?

Nicole Dean: Absolutely. It can absolutely be done. It’s a matter of focusing your energy and doing some marketing every day, and then constantly adjusting and evaluating what’s working and what’s not.

I look back at my website from 2004 and I just about throw up a little, they’re so bad. I’m not talking about design, I’m talking about overall effectiveness. It’s like its leaking money everywhere. If I stopped up that hole, if I moved that there I could make so much money from this website. What was I thinking?

That’s just a matter of learning. Then I go back in and I’m like, “I might as well do it.” I make the changes and then it increases my income.

Mark Mason: More likely now you make a list of the changes and hand them off to someone who you trust to make those changes for you. Right?

Nicole Dean: It depends. I kind of like dabbling in those too.

Mark Mason: You’re a reluctant outsourcer in some cases.

Nicole Dean: It’s not that I don’t trust other people, but I actually enjoy some of that.

Mark Mason: Sure. That’s probably the lifestyle design piece. I know people that are in this and every once in awhile they want to swing a little code. That’s what they want to do, it makes them happy. So, there’s no reason you can’t design your business to include things that keep you happy.

Nicole Dean: Exactly. I can’t record podcasts or write articles when I’m sipping wine, but I can adjust some web code.

Mark Mason: I understand that. I want to thank you for your time and I also want to be respectful of your time. Before we go, I get a lot of benefit from a couple of your resources and I was hoping that you could call them out, particularly your blog which I love. I’ll link to it in the show notes and we can talk about what’s on your blog.

Then a couple of your resources that I really like. One of them in particular, the Easy PLR resource. If you could talk a little bit about those two things real quick, because I think that would really benefit my listeners as well.

Nicole Dean: Of course, and thank you for asking. My blog is NicoleontheNet.com. On there I have my own podcast where I interview people that are successful online business owners and ask them questions about what kind of mistakes they’ve made, what they’ve had to overcome, what tools they use in their online business that they can’t live without, and basically some other questions about overall motivation, productivity, and getting out of our own way in order to get to success and get to earning our financial goals while meeting those lifestyle goals.

Mark Mason: I’ll just interrupt you and say that is one of my favorite podcasts. Some of those interviews are amazing and it’s an excellent companion to this podcast actually, which focuses a little bit more on the implementation and execution side. I highly recommend that to everyone who asks about it. I think it’s fantastic and I hope you just keep doing those forever.

Nicole Dean: Thank you, Mark. That was a whim that I came up with at a live event. Where did I meet most of my guests? At live events.

Mark Mason: There you go.

Nicole Dean: The other resource that you mentioned was Easy PLR. I started that website back in 2006, and we sell PLR articles there, which are basically, the easiest way I can explain it are drafts. You can purchase article drafts that you can use on your blog, on your website, in your ezine, or even in offline publications if you send out a newsletter to train people.

You can edit them, you can put your own name as the author, I definitely always encourage you to add your own thoughts, experiences and stories to them so that they become your own, but it’s a great shortcut for busy marketers. Pretty much all of my resources are geared towards busy marketers, because I think we all are.

Mark Mason: Right. I certainly am, and I use that resource. One of my favorite places to use that is if I’ve got a product that needs an autoresponder series, because you have some excellent ecourse products.

So, what I will do is exactly what you just described. I’ll go to EasyPLR.com, find what I’m looking for, download that, and then load it into the autoresponder, but as I’m loading it I edit it into my voice. I throw 30 percent of it away usually, because it’s not exactly aligned with what I’m trying to do, and I add my own stuff in.

It keeps me from being there staring at that blank screen and trying to decide how to start. I’ve got something I can work with. I’ve told you this before, but the quality is really high. That’s the reason I use your stuff, because the quality is so high.

Nicole Dean: Thank you. You also know that we limit it, so it’s not recycled all over the internet.

Mark Mason: That’s right. That’s another thing I like about it. I will say that one time I needed a copy of something that was sold out and I submitted a ticket to your ticket system and asked if I could buy an additional copy thinking maybe I could sneak one in. The person who answered the ticket said, “No, I’m sorry that’s sold out.”

Nicole Dean: That’s good. We’re very ethical. If I say we’re selling 75 copies, we’re selling 75 and not a single one more.

Mark Mason: I know Jimmy is that way too. When copy number or membership number 1,000 goes, he’s done. It’s not negotiable. I love that about him and I know you’re the same way.

Integrity is a really great point of differentiation. I always tell people if they want to differentiate themselves in the internet marketing space, the easiest place to do is transparency and integrity, because there’s so much other stuff out there that doesn’t meet that criteria. It’s an easy way to get head and shoulders above a bunch of the competition.

Nicole Dean: Exactly. How are people supposed to trust me unless I prove myself trustworthy?

Mark Mason: That’s right. Well, I appreciate your time, you are trustworthy, and I appreciate your time with your trustworthy comments today. I know my listeners really appreciate it too, so on behalf of them I want to say thank you. I’m really looking forward to talking to at NAMS and meeting you live and in person the first time in January.

Nicole Dean: I’ve got a hug with your name on it.

Mark Mason: Very good, I’ll look forward to that. I will bring baby pictures.

Nicole Dean: You better.

Mark Mason: Okay. I’m sure you’ll see some before that, but I’ll actually bring physical pictures. Can you still do that? Can you still get physical pictures or do you have to show them on your iPhone?

Nicole Dean: I prefer physical pictures.

Mark Mason: Okay, very good. I’ll bring you some physical pictures. You have a great day and thank you very much.

Nicole Dean: Thank you, Mark.

Mark Mason: Bye.

Okay. That does it for this episode of the Mason World Late Night Internet Marketing Podcast. I’m Mark Mason, hoping that you have a fantastic day.

Thanks for listening to the Mason World Late Night Internet Marketing Podcast. For more information about this program, and to get the show notes, be sure to visit our website at MasonWorld.com/podcast. Follow @MasonWorld on Twitter.

Have you got a question or comment for Mark? Let us know by leaving us a voicemail on our digital recording line at 214-444-8655. We may use your message on a future episode of the Mason World Late Night Internet Marketing Podcast.

Did you like our podcast? Help us out by telling your friends and leaving your review on iTunes by going to MasonWorld.com/iTunes.

Finally, always remember that all business involves risk. Internet business is no exception. Your ability to make money with the concepts discussed in this program and on MasonWorld.com depends on many things, including your effort and capability. Since these factors according to individuals, we cannot guarantee your success or income level, and we are not responsible for any of your actions.

Thanks again for listening to the Mason World Late Night Internet Marketing Podcast, building internet businesses one night at a time. Have a great day.

MasonWorld Late Night Internet Marketing

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