First, you have to think how your website looks like using a simple Blackberry phone, IPhone, Samsung Galaxy Tab or a Blackberry Playbook. Of course, you don’t have to limit yourself with what was enumerated because there are many rising stars online. According to brandandmarket.com, there will be more smart phones used on the internet than desktop computers by 2014. This means that the website owner and his website designers should find ways to adjust the websites to accommodate the new smart phone users. If your website looks good using a typical desktop computer, it does not follow that it looks good with a Blackberry Playbook. You have to consider looking at your site using the different phones and tablets.

Second, commentators suggest that website owners concentrate on video advertisements and video presentations. Tablets and android phones are much smaller and word-advertisements are not good. Don’t expect the customers to be reading with their smart phones. If you can showcase what you want to show through a video advertisement, then do it. To give you an idea about the importance of video presentations, consider the fact that people are spending more time downloading videos via their android phones.

Third, in dealing with the different screen sizes, you also have to consider the advices and commentaries of known website reviewers. Check also the administrator forums on the websites of the smart phone producers – Samsung, Google, Nokia, Blackberry, etc. Such information are very useful especially in coming up with the perfect website for your mobile realm expansion.

• http://rolysentparedes.info/
• http://brandandmarket.com/smart-phones-are-changing-the-world-of-marketing/

Ecommerce marketers always aim to come up with an improved landing page in order to capture the interests of their target market. An engaging business site should be able to move the readers to purchase the products or services which are being offered or to subscribe to the online company’s list of e-mail recipients. The following are the major reasons why each and every e-marketer should aim to build an extremely attractive and well-designed landing site:

• To increase the online company’s traffic and conversion rates.
• To improve business advertisements that will ultimately result to a rapid increase in the amount of online sales.
• To encourage the target customers to sign up or to subscribe to the company’s newsletter issuances.

An effective landing page should have the best “call to action” features. In these competitive times, it is always a must for online store owners to ask their web guests to place an order for their products, check out the features of the items that are being sold, advertise the items to their contacts or even to fill up an online subscriber’s form. “Call to action” mechanisms should be limited in number. It is not right to include a lot of these items on your landing page; otherwise, your site will appear unprofessional. In addition to this, your target customers will only feel that they are being forced, rather than being requested, to do something.

Headlines are a major component of a business landing page. This particular feature sends out the right message to your potential clients so it should be interesting enough in order to make sure that the web guests will read the content of the site. Do not forget to explain the importance of the products that you are offering. Be straightforward and consistent and as much as possible, you should always utilize large fonts for the headline. This is to give emphasis to your articles and to increase the visibility of the sites content.

Keep your landing page simple yet effective enough when it comes to capturing the attention of your site visitors. Avoid overloading this page with unnecessary information. Clogging the landing site will only discourage your prospective clients to go through the desired action. In the same manner, a complex landing page will have a slimmer chance of getting noticed by the online reader. It is also recommended that you use enough amounts of blank space so as to create the right impression.

• http://www.tripwiremagazine.com/2011/06/showcase-and-tips-how-to-create-effective-landing-page-designs.html
• http://www.outboxonline.com/web-design/creating-an-effective-landing-page/

First, one should know his ideal reader as correctly pointed out by a contributor at the website designmodo.com. The “ideal reader” is the website visitor who bought something or availed of one’s services after a thorough and meritorious examination of the website and the information found there. As a website owner or website designer, you should concentrate on narrowing down the target clientele and defining the ideal reader. One should know the characteristics of the ideal reader through studying the marketing plan or the products. Suppose your ideal reader is a young professional working in Houston or Philadelphia. To catch his attention, you should be able to know the websites his group frequents and the features which are special or common in such websites. Let’s say that young professionals working in Houston expect a quick response to their queries. If this is the case, then it is important to insert an instant messaging system to deal with the queries.

Second, know the common mistakes of the website designs of competing and related businesses. Designmodo.com reminds its readers that the best lessons are the mistakes of the competitors. Study what went wrong to the competing websites or what are the flaws in their website designs. It would be the height of absurdity if the website owner repeats the website design mistakes of his competitors.

Third, the website owner or the designer should also consider the quantity and quality of contents he is going to place on the site. A sports website has definitely more contents than a simple retail website. The sports website will have several columns and two more pages than an average retail website. Moreover, the rules of website aesthetics vary and that it is more tolerable for a sports website to appear ugly. In designing your site, you should at least have a good estimation of your average daily content so that you know what to do with your website design.

Sources:

1. http://en.wikipedia.org/wiki/Case_study
2. http://designmodo.com/create-case-study/

Here are some tips about growing one’s business using the right website design.

Positive Visuals. Everything intended to be read should be readable. Everything intended to be seen should be viewable. Everything intended to be clicked should be clickable. According to Wikipedia.org, good visual design on a website identifies and works for its target clientele. Let’s take for example the introductory box commonly found at the upper left corner of the website frame. A good introductory box should contain the right words, logos, and color schemes. If the design failed to capture the attention of the customer, you don’t expect the same customer to spend more time browsing the website page.

Content should not clash with design. If the contents – images and videos – clash with the design, your business is headed to a lot of trouble. In designing an online presence, you should understand what your website is representing and to make sure that the same is portrayed favorably. There is no positive portrayal of contents if said contents clash with the design. That is why one should make the background as simple as possible to allow insertion of images.

Good Customer Experience. Your customers should be able to understand how your website works because this affects what we call “customer experience”. This is related to layout, clear instructions, and branding on a website. The user must understand how they can interact on a site and he must perceive the usefulness of the site. Choosing or selecting the perfect premium flash templates for your website construction is simply not enough. The quest to perfect the design continues even at the time you start infusing contents for search engine optimization purposes. However, at the end of the day, you should recall that you are doing everything for your own sake and the sake of your business. Once the customers or the target clientele feels that you are giving them what they deserve, then you should expect something good – business growth.

Sources:

1)      http://www.hongkiat.com/blog/11-common-mistakes-blunders-in-web-design/

2)      http://en.wikipedia.org/Website_design

• A Section on the Contacts Page

The Contacts page is that part of the website where contact details are displayed to guide customers in dealing with the website manager or the owner. More often than not, the page includes the telephone number of the company, physical location (address), office address, etc of the company. In recent months, we have observed website designers inserting interactive maps. The maps are very useful; however, one should place them properly on the Contacts Page. The customers should know where the map is after opening the Contacts Page. Don’t let them scan and browse the page just to look for the map. Consider this advice when choosing the predesigned free flash website templates to download.

• The Header Section

Sometimes, we have to present the map immediately. If possible, one should place the map on the header section because that is the part seen by the individual customer as soon as he views your website. According to the contributor at stagehead.com, if you have such maps in your website, then the visitors can easily get information on certain exact locations. With the help of the map, then the visitors can come to know about the location of your branch offices and headquarters. For a much better effect, it would be better if the same map is found on the header section.

• A Stable Fixed Section on the Page Contents Area

Consider choosing a good spot on the page contents area to display the map. The good thing here is that the customer can always see the map even if he moves to other pages.

Resources:

• http://www.nucloud.com/blog/3-important-considerations-about-interactive-maps-from-the-e-expecations-2011-study/
• http://www.stagehead.com/benefit-using-interactive-map.php

The website ugcprinciples.com recognized several important objectives:

The first one is the elimination of infringing content. This objective was achieved when search engine optimization experts and website owners began dumping computer-generated content. They finally realized that computer generated content will lead them to nowhere. Even if there are no laws available to punish the infringers and detecting them is quite difficult given the nature of the internet, the business community and the individual market players including the customers will surely boycott the infringers. One cannot claim that he should have been given a chance to explain in the first place before the boycott but he should remember that the internet is a private sphere and the due processes clauses in our laws are strictly applied against the government. Learn more here.

The second objective is the encouragement of uploads of wholly original and authorized user-generated audio and video content. There is nothing original and authorized about computer-generated content. These contents are merely copycats or fragments of several user-generated contents. Others are even recycled ones which are too obvious that even website commentators will notice the same. A flash website for it to be effective must be devoid of such contents and the website owner or the person in charge in generating content should always consider the importance and relevance of user-generated content.

The third objective is the accommodation of fair use copyrighted content (Wikipedia.org). The world of search engine optimization also embraced the notion of fair use. If you quote statements from a certain website, you better make sure that you at least acknowledge the sources of such statements. Ignoring this basic rule will only result to troubles. Computer-generated contents are just a bunch of junk online.

The web is teeming with websites containing advices about how you could proceed to your online marketing strategy. Some strategies are doable while others seem to be too impractical given one’s line of online business. The growth of online commerce is unstoppable and that’s a fact. However, at the end of the day, the smart and logical online businessman should at least declare war against computer-generated content. While numerous SEO websites offer their services at cheap prices, one should investigate whether the SEO website employs computer-generated content. Wagering on such content will simply bring down the website owner and his business.

 Sources:

1)      http://www.ugcprinciples.com/

2)      http://en.wikipedia.org/wiki/User-generated_content

First, constant and efficient research yields tailored content. Of course, how can you make a good content if you have nothing to base it upon? One does not create something from zero. A solid content development plan is the key to an effective flash template website. With the addition of contents, you will look both to visitors and to search engines. However, without any research, the resulting content is a mere collection of mumbles and wishy-washy contents.

Second, tailored content means that one’s work should be original. University professors and academicians are not the only ones using state-of-the-art computer software to detect or determine plagiarized articles or copied abstracts. Search engine spiders or crawlers which are controlled and managed by  the search engine companies are now equipped with tough programs to determine whether a certain article is plagiarized and whether a certain website is addicted to using plagiarized contents for the sake of search engine optimization.

Third, knowing the importance of relevance is important in generating the right contents. An irrelevant but tailored content would be indexed by the crawlers but it would be considered a blunder by the customers. One does not write posts political SEO messages on a real estate website. One does not post articles talking about pork, beef, and mutton on vegetarian websites.

The flash templates would remain to be useless chunks of online materials if the same templates are not filled with the right articles. Why spend plenty of time generating articles if the articles are just a bunch of irrelevant copy-pasted chunks of words. For your own good and the good of your online business, we strongly suggest that one chooses to create tailored and relevant contents.

Resources:

• http://www.sitepoint.com/forums/showthread.php?756812-Ditching-quot-SEO-quot-for-quot-Tailored-Content-quot
• http://en.wikipedia.org/wiki/Search_engine_optimization

Diversification of contents is the key for more efficient search engine optimization. Effective marketing requires that one uses his mind to create something unique and that he ends up creating more strategic contents. Diversification should be considered seriously if one wishes to cash in the rising number of internet users particularly in the social media websites. If you look closely at the recent developments in the internet, you would notice that diversification is being applied in all known segments or sectors of website marketing, internet commerce, and online advertisements.

Recall that content diversification could affect your earnings. Whatever advice you read from blog sites or hear from people, you should still aim to gain profits or get more profits at the end of the day. You should at least be aware of the numerous changes going on in the internet. You should know the changes and developments being imposed by the major players online. Google for example is imposing tough penalties on spammers, content scrapers, and plagiarist. The company even imposes sanctions and blacklists as punishments. The website owner could not simply call foul or a deliberate violation of due process because the relationship is simply private. Moreover, no one dares mess up with the rules of the biggest online company. The website owner or the search engine optimization expert should at least know the bad investments online like placing articles in content farms like Suite 101.  He should understand the consequences of placing information on such sites.

Content diversification is needed to make one’s website marketing work. You don’t want to talk about eggs for twenty lines or talk about pizzas for twenty articles. You need to diversify to remove the monotony and boredom associated with repeated articles or copied contents (theblueinkwell.com). Besides, one should consider that ordinary people do read blogs, contents etc. At the end of the day, the website owner should consider the reader and not the spider.

Sources:

1)      http://www.nojobformom.com/2011/02/25/google-content-farms-and-diversification/

2)      http://theblueinkwell.com/diversification-ideas-for-content-writers/

-          A commentator made mention of the importance of animation and special effects. Mobile phones are different from notebook computers or desktop computers. The individual staring at his mobile phone expects more than a chunk of letters and carefully paragraphed articles. He expects direct-to-the-point advertisements complete with messages referring to the worth (quantitatively and qualitatively) of the goods.

-          Another commentator mentioned the need for short words and excellent fonts. Font styles are currently being developed for the sake of mobile commerce. Developers never stop searching for the right style, letter spacing, color scheme, texture etc. which could very well attract the attention of the clientele. Again, please take into consideration the screen sizes of your smart phones.

-          Pull marketing is not difficult to implement as long as you have nice premium flash templates to match one’s catch phrases. The animation, videos, catch phrases, etc would be rendered useless if they are laid on backgrounds appearing to be some creations of elementary or high school students.

Mobile commerce is still at its infancy. The advertising and marketing strategies related to it are still being studied, and economists are going back to their drawing tables to create better solutions to deal with the numerous challenges faced by ordinary mobile commerce businessmen. As time goes by, we will see more of these problems solved and more people happier as a result of the growth of mobile commerce. However, one thing is clear – the pull strategy seems to be working well. A first-timer in the industry should at learn from the available literature discussing the system. He should conduct an extensive research about the disadvantages and advantages of the pull system in relation to his particular line of business. Moreover, learning more about the pull system will help the online businessman realize the potential of money-making via the World Wide Web.

Sources:

• http://en.wikipedia.org/wiki/Pull_marketing
• http://www.hongkiat.com/blog/page/2/

First, television marketing remains better than mobile phone marketing when it comes to video presentation. How can one stare at the details if he is watching the video displayed on a very small mobile phone screen? The online businessman cannot totally ignore the importance of television and videos in promoting one’s website. While it is true that television marketing had already reached its peak at the latter part of the previous decade, it does not follow we should consider the “tube” as irrelevant because companies are producing better televisions – flat screen televisions, XL (extra large televisions), etc.

Second, mobile marketing needs support from the television world. An online businessman could better sell his goods if he has both advertising campaigns on the television community and mobile commerce.

Third, according to marketingweek.co.uk, one should double his impact with two screens. Getting the best of both words is not a phrase good for songwriters and move directors. In this day and age, one should be practical in a way that he should grab whatever opportunity shows up.

Three-screen marketing is something different. Three-screen marketing entails the use of all known media television, computer and mobile phones. Caution should be exercised before one does an all-out marketing campaign. Spending too much on advertising and marketing might drain too much money eventually leading to one’s bankruptcy. Why spend too much time and effort on three different media if two is already good? Don’t commit the mistake of over enthusiastic and over-aggressive online businessmen

Doing good business online means that one should focus his resources on certain activities which will bring him more with few investments possible. The two-screen marketing – mobile and television – is more than enough. The businessman can get the best of both words without spending too much. He can get the customers who still believe in television catch phrases than internet claims. He can get the customers who doubt television lines in favor of modern internet lingo. Get your flash websites now. However, make sure you have some extra for television advertisement. Depending on one screen alone will not help you succeed in the online competition.

References:

• http://www.business2community.com/mobile-apps/super-bowl-was-a-two-screen-experience-0130272
• http://www.marketingweek.co.uk/double-your-impact-with-two-screens/3030126.article