Anna Brones (l) and Emily Nuchols (r); Photo courtesy of Anna Brones

As senior editor at WEND Magazine, Anna forged a special relationship between WEND and Matador, recognizing that the core audiences of both publications were people who were living adventures by passionately pursuing their dreams.

Now, Anna’s jumped the WEND ship to set out on her own adventure: launching Under Solen, a social media start-up company, with her business partner, Emily Nuchols. Emily, by the way, is also a Matador member.

Over e-mail, the three of us talked about Under Solen, travel, Scandinavia, and whether they’re crazy to start a business in this economy:

What was the impetus for you and Emily to start Under Solen Media?

Emily and I have both been working in the outdoor industry for the past few years, she in the non-profit world and I in publishing. Because social media had been a large part of both of our jobs, we saw that there was definitely a niche in the outdoor industry that wasn’t being filled. The Internet and new media have changed the way companies, organizations and individuals brand themselves, and so much of marketing is about connecting with a message or a cause.

We want to provide the tools to bring these people together to push these messages out in the most interactive, dynamic way possible. In a day and age where a brand can offer a technical, do-it-all waterproof jacket, which company are you going to buy from: the one that listens to you as a consumer, supports worthy causes, and is committed to a certain set of ideals, or the one that simply markets their latest sales offers?

What does the name mean?

Under Solen means “under the sun” in Swedish. Emily and I first bonded over our Scandinavian heritage, so we figured it was only appropriate to choose something that related to that. And since we’re working with folks who love the outdoors…

Will this job allow you to be location independent?

Definitely! We believe in doing business a bit different than usual and that means traveling, exploring, and getting out the message of our clients on the ground. Plus, when you’re constantly working with a bunch of crazy cool adventurers and causes, how can you not be inspired to get out and explore? That being said, Portland is an excellent place to be based, both for the brands that are headquartered here, the general ethos and the number of amazing people.

Who are your ideal clients?

We started this business because we want to work with people who are driven to make positive change in this world and really get their message out. Since Anna and I are steeped in the outdoor industry, we haven’t had to look far. We are stoked to be connecting with people who are passionate about their causes — be they businesses, advocates, or adventurers.

What do you expect a typical work day to look like?

Every day begins with coffee. Swedes LOVE their coffee But seriously, we spend the majority of our time connecting with people — online, on social networks, on the phone, or in our own backyard. We obviously spend a lot of time in front of our MacBooks writing blog posts, streaming content from our clients through social media channels, and promoting our clients.

But Anna and I do things differently and that means a lot of travel and adventure — that could mean jetting off to Brazil to meet up with one of our expedition teams or hitting the trail for a run to mull over a new project.

Your future office?; Photo: mike baird

No one starts a business in a recession. Are you nuts?

Honestly, we didn’t think twice about taking the leap. Some people say that the people we work with are nuts — paddling first-descents on the most remote and dangerous rivers of the world, traveling for months in search of the perfect photo, or going head-to-head with the U.S. government to remove dams…. Well, we’re just proud to call these folks our partners.

We have an amazing group of folks who encouraged us from the very beginning. And we have the connections, energy and passion to succeed and we think that is exactly what is needed to jumpstart a flagging economy. How could we not dive in?

Community Connection:

Planning a trip to the Caribbean? Anna is also Matador’s Guadeloupe expert, and she’d be happy to answer your pre-trip questions.

Picture yourself here. Photo: nattu

Last month, when we announced the creation of the Matador Flickr pool (which, by the way, now has more than 80 members and more than 700 incredible photos!), we alluded to some big plans we’d soon be unveiling for photographers.

[Insert virtual drumroll here.]

Matador U, Matador’s travel writing school, will be expanding its course offerings in the first quarter of 2010 with the launch of a travel photography course.

Working in collaboration with some of the world’s best known travel photographers, the course has been developed by our in-house editors and professional travel photographers Lola Akinmade and Paul Sullivan. Between them, Lola and Paul have had their photography featured in Vogue, CITY Magazine, and Time Out and Hedonist’s guide book series, among others.

More details about the course will be announced here as the launch date nears. In the meantime, we invite you to download our FREE report, 15 Publications That Pay for Travel Photography to get you excited about the program.

Community Connection:

We’re always interested in featuring Matador members’ exceptional photos in our photo essays. If you’d like to see your photos published on Matador Trips, please contact Trips’ editors, Hal Amen and Carlo Alcos: hal@matadornetwork.com and carlo@matadornetwork.com.

Intern-turned-editor, Michelle Schusterman.

If we’re looking for talent and skill, we’re likely to find it right under our noses.

Almost all of the Matador editors were brought on board after their Matador Travel blogs were noticed by Matador staff. Whenever possible, we scout talent from within our own community, filling open positions with people who are already channeling the Matador vibe.

This week, we’re pleased to announce that Michelle Schusterman has been promoted to associate editor after serving as intern with Matador Goods since May.

Michelle is a musician, long-term traveler, and freelance writer who has been focusing on writing gear and tech reviews for Matador Goods.

In her new position, she will continue working closely with Goods editor Lola Akinmade to research and write gear-related articles that are relevant to travelers.

Have a tip for Michelle or a special request about a product you’d like to see reviewed on Goods? You can reach her via e-mail: michelle@matadornetwork.com.

Matador member Grady, a documentary filmmaker

Since its founding in 2006, Matador has always been dedicated to publishing the best travel writing online. As our community of travelers has grown, though, we’ve realized that not every story is told with words. Matador is also home to thousands of talented photographers and filmmakers.

Which is why we’re launching MatadorTV.

While there’s tons of incredible travel video on the Web that makes us want to get offline and go exploring, there hasn’t been a single place where all of this material has come together to be showcased. That’s what we’re building with MatadorTV.

MatadorTV will be headed up by editor Joshua Johnson, who will scour the Internet for the best travel video online. In addition to curating existing work, he’ll be working with freelance video producers and filmmakers to create original content.

Sound interesting to you? If you’re stoked about doing a film project at home or on the road, we want to hear from you. Read our contributor guidelines here, then hit us up with your best travel video.

And if you’re not handy with the camera, pop on over to MatadorTV to enjoy the collection of videos we’ve already put together for you.

Community Connection:

Want to perfect your filmmaking skills? Check out our archive of travel video tips here.

Photo: dbdrobot

Little did Ross Borden and Ben Polansky know when they launched Matador in October 2006 that they’d have a staff of more than 30 employees and interns just three years later.

Every day, Matador staff fire up our computers in New York, San Francisco, Mammoth Lakes, Vancouver, Oaxaca, Melbourne, Berlin, Buenos Aires, and points in between to bring you sweet, relevant writing about travel and life on our network of 10 blogs. Working across almost every time zone, we exchange as many as 100 emails a day (102 today at my last count), read a dozen or more submissions each day, moderate comments, plan contests, search through the community for new talent, and respond to readers’ and travelers’ questions.

It’s a big job, one that’s got to be shared among a few dozen brains, hearts, and hands.

We’re stoked to announce that two new folks have joined the Matador team. Candice Walsh and JoAnna Haugen, both students in Matador’s travel writing school, Matador U, have come on board as associate editors. They’ll be working with the team to identify timely story ideas and to continue our tradition of producing the best travel writing online.

Candice and JoAnna each bring a unique voice and set of experiences to the team. Candice will put good time experts Kate Sedgwick and Tom Gates, editors of Matador Nights, to the test. She’s already written a couple articles across the Network, sharing a voice that’s authentic, believable, and always funny.

JoAnna, who’s currently on a press trip in Honduras, is a former Peace Corps member who recently took the plunge into full-time freelance writing. She also embodies the Matador vibe– if you haven’t already read about the fund she set up for Peruvian porters who lead treks to Machu Picchu, you should definitely check that out here.

We welcome both to the team!

Community Connection:

Are you interested in working for Matador? Keep your eyes on our job listings.

Mei-Ling McNamara

Back in August, we launched the Discover Dominica contest, inviting Matador readers to submit a photo related to the exploration of Mother Nature for a chance to win a trip for two to the Caribbean island of Dominica.

After reviewing hundreds of entries, moderating dozens of comments, and learning a lot about how we can run contests better, the Matador team has selected a winner: Mei-Ling McNamara.

Mei-Ling is a is a writer, advocacy journalist, and international development worker who is currently authoring a new travel guidebook to Senegal with Bradt Travel Guides. She’s also an extraordinary photographer who has documented plenty of outdoor adventure on her travels.

Thanks to everyone who entered, and congratulations to Mei-Ling!

Community Connection:

Are you looking for a chance to win? Matador sponsors regular contests for gear, photographs, trips, and books. Find out about current contests here.

Here are three of our favorites:

Matador Nights co-editor Tom Gates on Halloween in Berlin: “It’s not me but I just love the whole family thing. Even Satan needs to refuel on some fries and currywurst.” Photo: Tom Gates

Candice Walsh dresses up as every child of the 1980’s favorite traveler: “This photo is me dressed as the lovely globetrottin’ Carmen Sandiego. I spent the night on George Street, which hosts its annual Mardi Gras celebration every Halloween, with a huge costume contest on the street.” Photo courtesy of Candice Walsh

Sydney-based Larissa de Villa, dressed as Luigi from Super Mario Brothers.

Community Connection:

Missed our call for costumes? Add your Halloween photos to Matador’s Flickr pool!

Photo: senor codo

Where were you on Halloween night?

And what were you?

Send some snaps of you in costume by noon EST on November 1 to julie@matadornetwork.com. We’ll feature our favorite photos in a quick photo essay roundup, which will be published on Sunday afternoon. Be sure to include a caption that tells us:

-where you were;
-what you were;
-what you were doing.

Photos should be at least 600×400 pixels.

Community Connection:

Don’t miss Kate Sedgwick’s photo essay of animals in Halloween costume!

Porters of Machu Picchu, Photo by Lola Akinmade

Americans who haven’t seen the Grand Canyon or Yellowstone. Mexicans who have never been to Chichen Itza. Egyptians who’ve never cast their eyes upon the Sphinx.

It’s one thing to choose not to visit these places. It’s another entirely when your job involves ferrying travelers to the edge of these wonders but never being able to cast your own eyes upon them.

Such is the case in Peru, where porters carry 55 pound packs of travelers’ gear right to the edge–but not within viewing distance–of Machu Picchu before turning around and catching a train to Cusco to start the trek all over again. “[V]ery few porters [can] ever actually visit Machu Picchu,” wrote JoAnna Haugen, adding, “[It] hits a nerve. Global travelers can probably name countless times they’ve met local people who have never experienced the things that draw travelers to a country.”

And she wanted to do something about it… at least in Peru.

Collaborating with Julio Tello, the founder of the tour outfit Karikuy, Haugen co-founded the Karikuy-Haugen Fund, which is raising money to pay`for porters to visit Machu Picchu.

Read more about the fund and learn how you can support the project here.

Community Connection:

Headed to Machu Picchu? Matador Trips co-editor Hal Amen tells you how to visit on the cheap.

Matador managing editor Julie Schwietert eating in Oaxaca. Photos: Francisco Collazo

The Matador editorial tribe is a diverse group of folks, but if there’s one thing we share (besides our love of travel), it’s a love of food. Whether we’re sampling mole in Oaxaca, indulging in Korean tteok in Mexico City, or subjecting ourselves to a tour of the world’s worst pizzas, followed by a full day of binge eating in Berlin, we’re as alert for our next meal as we are for the next adventure.

That’s why we love to hear about other travelers’ favorite food moments.

Matador member Layne Mosler has lots of them… so many, in fact, that she documents them in close detail on her blog, Taxi Gourmet.

Mosler’s mode of travel revolves around food: wherever she goes, she hops into a taxi, asks the driver to take her to his or her favorite restaurant, and then narrates the ride, the meal, and the cultural/political/historical context of the whole experience on Taxi Gourmet.

More than a “Look at what I ate today!” post, Mosler’s writing offers a thoughtful, often funny and often poignant look at cab drivers’ lives. Her writing is so good, in fact, that she’s been featured in The Economist, The Guardian, and The Washington Post, among other international magazines and newspapers.

For the past three years, Mosler’s posts have mapped the culinary landscape of Buenos Aires, but in June of this year, Mosler returned to the US to settle down in New York… and become a cab driver herself.

You can follow her quest to secure a coveted taxi driver’s license–and her ongoing adventures at the table–at Taxi Gourmet. Taxi Gourmet also features loads of useful information for food lovers on the move, including a list of her favorite food blogs, as well as links to cabbie resources in the US and elsewhere.

Community Connection:

Headed to Asia? Check out our 5 favorite Asian food blogs before you go.
What are your favorite food and travel blogs? Share links in the comments below.