matmi:blog

Second Screen technology a treat for movie lovers

Sambo — Tue, 07 Feb 2012 15:04:26 +0000

Image via�http://www.siliconrepublic.com ��as movie technology itself has advanced so too have the additional features, becoming slicker, more refined, and in the case of Disney�s Second Screen feature, extremely interactive. Launched last year with the Blu-ray release of Bambi, the folks at Disney devised a way for you to watch a movie while simultaneously getting a [...]

Branded Mobile Apps May Be Advertising On Steroids

Sambo — Fri, 16 Dec 2011 13:47:46 +0000

Branded mobile applications for smartphones such as Google�s Android and Apple�s iPhone may be the most potent form of advertising yet developed, new research shows. The study confirms that using branded mobile apps increases consumer interest in product categories and improves consumers� attitude toward the sponsor.

Tough week, fairytale ending at the DADIs

Penny — Sat, 12 Nov 2011 18:21:49 +0000

Matmi’s had an interesting experience this week and, in my opinion, we’re better off for it. We got knocked back at three award presentations this week – and maybe we deserved it for getting a bit too big for our boots. 10 years in, most successful year yet, some great new clients and releases, nominations [...]

Why awards are like buses

Penny — Tue, 25 Oct 2011 11:41:12 +0000

There�s definitely mischief afoot. In the space of 36 hours on 10th and 11th November, no less than 4 digital marketing and business award ceremonies take place. And guess what? We�re in all of them! It�s a conspiracy!!

Jeff hits the speaker circuit

Penny — Tue, 25 Oct 2011 11:32:21 +0000

To say that our Chief Matmian has the gift of the gab is an understatement, so where better for us to put him to good use than the odd speaker engagement?

From dental health to ironing boards

Stewart — Tue, 25 Oct 2011 11:23:12 +0000

We think Philips is convinced of the power of viral games � with the stunning success of �Brilliant Brushers� (2009) and this year�s sequel �Cosmic Clean�, the Sonicare brand of toothbrushes has netted 18 million plus plays, making it one of Matmi�s most successful client releases.

Philip’s toothbrushes go for the Cosmic Clean!

Stewart — Tue, 25 Oct 2011 11:17:44 +0000

We�re used to surprising other people with the player stats for our releases, but it�s not often that we knock ourselves out.

Taking a Twix twist on Brickbreaker

Stewart — Tue, 25 Oct 2011 11:09:09 +0000

After a great meeting with the good folks at TBWA New York during our trip earlier this year, we were delighted to get a call asking us to get involved in producing a series of games for the iconic Twix brand.

Floury fun at Genesis Crafty

Stewart — Tue, 25 Oct 2011 11:01:56 +0000

Northern Ireland�s favourite craft baker, Genesis Crafty, has been expanding into the UK in the last year, striking major deals for its glorious breads and cakes with Waitrose, Tesco and Sainsbury�s. Already a social media savvy brand, they asked Matmi and their advertising agency Brandhouse, to create an advergame to help �spread the word� in the UK.

Celebrating Nivea’s centenary

Stewart — Tue, 25 Oct 2011 10:50:56 +0000

There�s nothing old and wrinkly about this competition game release for Nivea!