Get More Clients | Matthew DeYoung

Google AdWords Step By Step

Matt — Fri, 19 Oct 2012 19:54:31 +0000

Learning AdWords can be difficult-especially when you’re first getting started. If you use Adwords, like I do, to generate leads and sales it’d be nice if there was a step-by-step. I made something awhile ago that might help. Everything I’ve ever learned about Google AdWords, pay-per-click marketing and landing page optimization is all on this ...

5 Lessons That Separate Good Ideas From Building A Successful Business.

Matt — Wed, 03 Oct 2012 17:17:24 +0000

The hallmark of any entrepreneur is having ideas. You can’t help it. They just come to you. If you’re anything like me, you woke up this morning thinking of another idea. To qualify as a successful entrepreneur though– to really be effective– there’s more to it than ideas. I’ve learned the hard way ideas aren’t ...

4 Ways To Be More Effective With Your Niche Marketing

Matt — Wed, 19 Sep 2012 16:49:21 +0000

In professional services marketing you need to have a niche. Once you choose a niche you have to be effective at communicating with them. Then, and only then, will you be become known as an expert. Your marketing should demonstrate that you are completely there for them. You need to show you understand their challenges ...

Why You Should Make Your Messages Stickier

Matt — Mon, 17 Sep 2012 19:51:44 +0000

Lately, I’ve been focused on honing my communications skills; specifically, how to make my messages “stickier.” I want to do use this in my marketing, training and coaching. Maybe you could too. I became very obsessed with the stickiness of a message with after reading Made To Stick, by Dan and Chip Heath. Creating a “sticky” message ...

3 Ways to Tell The Story Of Your Business and Get Exposure

Matt — Thu, 23 Aug 2012 15:02:48 +0000

An expert book has a unique affect. Writing an expert book (or ebook) can be one of the best ways to get more exposure for your coaching and consulting business. An expert book is like a two-dimensional business card. It allows you to reach out to people and leave it behind. Potential clients get to ...

What Business Is Your Expert Business In? Fast Food Or Gourmet?

Matt — Mon, 13 Aug 2012 16:27:48 +0000

Some people like fast food. It’s cheap, quick and consistent. Not me, I like gourmet. I’m a borderline “foodie”. I want fresh food, with layered flavors I can appreciate and savor. Yes, I do have gourmet taste buds. …No apologies here. Thinking about these two differences can help you define your target market for your ...

3 Skills of a Ghostwriter

Matt — Thu, 02 Aug 2012 15:27:06 +0000

Today’s blog is the third installment of my “expert book creation” interviews with Alan Stransman. If you’re like me, you’ve always wondered what a ghostwriter really does. Yes, I know they write. But, how do they go about it? How would I interview a ghostwriter for one of my own projects? After talking with Alan ...

How to Be Seen As An Expert

Matt — Mon, 30 Jul 2012 16:36:50 +0000

If you’re anything like the rest of us, you’re always looking to elevate your status in your field. You want to become an expert. There are lot of tactics to achieve this. There’s one strategy you need to make all the tactics work though. As a coach, consultant, speaker or author you may want to ...

How To Naturally Build Relationships To Get More Leads and Clients

Matt — Mon, 30 Jul 2012 15:38:55 +0000

In one of my recent posts, I talked about Natural Relationship Flow as a mindset to generate more leads and clients. I talked about how generating leads, prospects, and clients is a gradual relationship building process. Most people look at getting more leads and clients as a light switch. Either it’s on or off. Either ...

Why An Expert Book Helps You Advertise Without Advertising

Matt — Thu, 26 Jul 2012 15:35:14 +0000

You and I have been trained to think of book writing–being an author–as a way to get famous. That’s not the only reason to write a book though. Writing A Book Is A Way To Help You Advertise, Without Advertising. Writing a book to sell books is a fine goal. And, sometimes authors get famous. ...