Anything PR

noreply@blogger.com (Matt Frandsen) — Fri, 02 Apr 2010 04:19:00 +0000

Photoshop pictures

noreply@blogger.com (Matt Frandsen) — Tue, 09 Mar 2010 15:30:00 +0000

Resume's and web 2.0

noreply@blogger.com (Matt Frandsen) — Fri, 12 Feb 2010 02:32:00 +0000

I read a few articles recently about resume's and how to put together one that looks professional. The article I was reading brought up a good point, with social media becoming so expansive it's easier to find information about a person online than it is to learn about them from reading a resume. A few weeks ago at my work I had to fill a position that opened up and I requested resume's and cover letters from the applicants. I was amazed at how a resume could position a person and then when they showed up for the interview I felt like I had been tricked somehow. More important than what a person has done, I want to know what they can do and how they will fit in to the work environment that currently exists. I feel like hiring managers can get a better understanding of those qualities by looking at social networks and information online that is more candid, rather than staring at a piece of paper.

Mind your P's and Q's

noreply@blogger.com (Matt Frandsen) — Fri, 29 Jan 2010 01:41:00 +0000

Everybody is using the internet now and as a result everybody should learn and practice basic netiquette, or net etiquette. There are some things you just don't do and these rules have been devoloped as the internet has become more and more common as a way of communication. Go to any search engine and type in "net etiquette" and you will find pages and pages of webpages to visit that will all tell you the same basic rules in various different ways. If you don't know what these rules are, find them and read them. You'll feel more confident in your online interactions and your friends will thank you.

Utah State's PR Conference

noreply@blogger.com (Matt Frandsen) — Fri, 17 Apr 2009 15:11:00 +0000

I attended USU's PR Conference on the 13th. I didn't really know what to expect since I'd never been to anything like that before but I left impressed at the way things were organized along with the speakers who presented. I learned some valuable things about the PR industry and all the options that are available upon graduation. It really was a an eye opening experience for me. Utah State did a great job, which was important because this was the first one they've done. If they had messed up I guarantee next year they wouldn't be able to get as many high profile speakers to come, voluntarily, and present what they know about public relations. But from everything I saw and heard it was a big success and most of the speakers have blogged or put something on their company websites about what a great experience they had at the conference. Good job USU.

Twitter

noreply@blogger.com (Matt Frandsen) — Mon, 13 Apr 2009 19:05:00 +0000

I still don't get it. I thought Twitter was useless when I first heard about it and confusing when I first tried to use it. I didn't want to just "tweet" about what I was doing, I wanted conversations with other people. But as New York Times reports, Twitter is becoming more and more popular as well as useful.

"In 2006, when Twitter was just starting, the three men felt a small earthquake in San Francisco. They each reached for their phones to twitter about it and discovered tweets from others in the city. At that moment, it dawned on them that Twitter might be most useful for something else — a frontline news report, not just for friends, but for anyone reading.
Indeed, the news-gathering promise of Twitter was most evident during the terrorist attacks in Mumbai last November and when a jetliner landed in the Hudson River in January. People were twittering from the scenes before reporters arrived. "

Companies are even scouring Twitter now looking for "tweets" about recent products and what people think about them to get a general feel for the market. And it's free, it's the biggest tool for market research and it's being given away by every person who thinks the world care's about what they're doing.

Internet and sports

noreply@blogger.com (Matt Frandsen) — Fri, 10 Apr 2009 20:31:00 +0000

-7.52 million unique visitors to the NCAA March Madness on Demand video player (2008 figure was 4.76 million -- 58% growth)

-8.6 million total hours of live streaming video and audio consumed -- (2008 figure was 4.92 million -- 75% growth)

-515 thousand total hours of video and audio were consumed during the semifinal and championship games of the 2009 NCAA Division I Men's Basketball Championship, a 51% increase over 2008 figures.

-2.77 million clicks of the "Boss Button" (2008 figure was 2.5 million for entire tournament)

Those are incomprehendable numbers for most people and huge percentages of growth in a year. The internet and its ability to allow media to interact with the public is making an enormous difference in the amount of coverage sports are getting. And these figures are only for one tournament. It's just a glimpse, I believe, of what social media will do to all of media. It's gonna make it easier to get whatever we want. And that equals big money, and growth for the major players in media.

Buicks are...nice??

noreply@blogger.com (Matt Frandsen) — Thu, 19 Mar 2009 18:26:00 +0000

In a recent study done by J.D. Power and Associates, Buick is tied with Jaguar for the top spot in dependability. But I don't care about Jaguar cause they're not American owned anymore since Ford sold it in 2007, and nobody ever said Jags weren't nice cars to begin with. I was surprised that Buick was even on the list.

Jamie Hresko, GM's vice president of quality, said the win for Buick is a win for GM overall because the company has duplicated the lessons from Buick in all new models. ''I think we still struggle with the perception, that the perception of our product is substandard,'' he said. ''If we continue to attack the markets that we consider will be high volume, which is markets like the Chevrolet Malibu, and we can sell a few hundred thousand of them, the reputation will spread.''

His comment about perception is right on, but if they keep winning awards it won't take long for that to change. As American cars, not just GM cars, continue to make consumers aware that their cars are catching up and passing imports in quality, Americans will start to get over their love affair with foreign cars. It's a sadly true cliche', but what's good for GM is good for America.

Final Press Release 4

noreply@blogger.com (Matt Frandsen) — Fri, 27 Feb 2009 15:47:00 +0000

For Immediate Release
Mar. 5, 2009
Emilie H. Wheeler
Local News Editor
Herald News and Journal
75 West 300 North
Logan, UT 84321

Healthy Girls Become Strong Women

LOGAN, Utah—Cache Valley Community Health Center, 550 E. 1400 N. will host a health education program, designed by the U.S. Department of Health and Human Services’ Office on Women’s Health, targeted for parents and caregivers of adolescents. BodyWorks will be taught every Tuesday at 7 p.m. and will provide tools needed to improve family eating and activity habits.

The program is free to the public and taught by two USU students, Lindsey Shipley and Lance Christiansen, majoring in exercise science. The program provides a non-threatening atmosphere to learn more about how families can live healthier lifestyles. “We want to create an open forum for discussion and sharing with our BodyWorks program,” said Lindsey Shipley, BodyWorks instructor. “I’m excited to be part of this and give back what I can to the community.”

BodyWorks is a program designed to help parents and caregivers of adolescent girls and boys improve family eating and activity habits. The Toolkit includes a video on healthy shopping and cooking strategies, a recipe book, and food and fitness journals. Using the BodyWorks Toolkit, the program focuses on parents as role models and provides them with hands-on tools to make small, specific behavior changes to prevent obesity and help maintain a healthy weight. The BodyWorks program uses a train-the-trainer model to distribute the Toolkit through community-based organizations, state health agencies, non-profit organizations, health clinics, hospitals and health care systems.

For more information contact Lindsey Shipley or the Cache Valley Community Health Center at 435-752-7060.

Lindsey Shipley
BodyWorks Instructor
801-367-7005
shipshapefit@yahoo.com

LS:mf

-END-

Final Media Pitch

noreply@blogger.com (Matt Frandsen) — Fri, 27 Feb 2009 15:42:00 +0000

Email subject line: Investors teaching investors in Cache Valley

Brent Davis
Business Editor
Herald News and Journal
75 West 300 North
Logan, UT 84341

Investors Teaching Investors in Cache Valley
Education Mitigates Risk

Dear Brent Davis,

I have recently learned of an on-going event here in the Valley that would be great for the business section of the newspaper. Cache Valley Area Investors Association (CVAIA) is a non-profit organization that holds meetings every other Thursday providing local investors with valuable investing information. It is an opportunity open to anyone interested in learning more.

Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity. This is all done in a non-threatening environment that benefits all who attend.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Please contact me for interviews or with questions. I’ll be at the meeting this Thursday if you would like to attend.

Sincerely

Matt Frandsen
Public Relations Director
mattypoo@pr.com
555-674-9876

Draft Press Release 4

noreply@blogger.com (Matt Frandsen) — Tue, 24 Feb 2009 01:32:00 +0000

For Immediate Release Feb. 23, 2009

Emilie H. Wheeler
Local News Editor
Herald News and Journal
75 West 300 North
Logan, UT 84321

Healthy Girls Become Strong Women

LOGAN, Utah—Cache Valley Community Health Center will host a health education program, designed by the U.S. Department of Health and Human Services’ Office on Women’s Health, targeted for parents and caregivers of adolescents.

BodyWorks will be taught every Tuesday at 7 p.m. and will provide tools needed to improve family eating and activity habits. The Toolkit includes a video on healthy shopping and cooking strategies, a recipe book, and food and fitness journals. The program is free to the public and taught by two USU students, Lindsey Shipley and Lance Christiansen, majoring in exercise science. The program provides a non-threatening atmosphere to learn more about helping families live healthier lifestyles. “We want to create an open forum for discussion and sharing with our BodyWorks program,” said Lindsey Shipley. “I’m excited to be part of this and give back what I can to the community.”

BodyWorks is a program designed to help parents and caregivers of adolescent girls and boys improve family eating and activity habits. Using the BodyWorks Toolkit, the program focuses on parents as role models and provides them with hands-on tools to make small, specific behavior changes to prevent obesity and help maintain a healthy weight. The BodyWorks program uses a train-the-trainer model to distribute the Toolkit through community-based organizations, state health agencies, non-profit organizations, health clinics, hospitals and health care systems.

For more information contact Lindsey Shipley or sign up at the Cache Valley Community Health Center

Lindsey Shipley
801-367-7005
shipshapefit@yahoo.com

Draft Media Pitch

noreply@blogger.com (Matt Frandsen) — Fri, 20 Feb 2009 17:51:00 +0000

Email subject line: Investors teaching investors in Cache Valley

Ed Bus
Business Editor
Herald News and Journal
Logan, UT 84341

Investors Teaching Investors in Cache Valley
Education Mitigates Risk

Dear Ed Bus,

I have recently learned of an on-going event here in the Valley that would be great for the business section of the newspaper. Cache Valley Area Investors Association (CVAIA) is a non-profit organization that holds meetings every other Thursday providing local investors with valuable investing information. It is an opportunity open to anyone interested in learning more.

Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity. This is all done in a non-threatening environment that benefits all who attend.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Please contact me with for interviews or with questions. I’ll be at the meeting this Thursday if you would like to attend.

Sincerely

Matt Frandsen
Public Relations Director
mattypoo@pr.com
555-674-9876

Facebook

noreply@blogger.com (Matt Frandsen) — Thu, 19 Feb 2009 00:36:00 +0000

It's laughable the way Facebook is trying to back pedal out of their Terms of Service changes. They tried to sneak in a clause that would essentially give Facebook the rights to anything put on the site by users, indefinitely. That means they would have, for free, huge amounts of information about 175 million people. Some have stipulated that the information would be used to sell to marketers and advertisers. "It's not about them owning your content," said Ben Kunz, director of strategic planning for digital media consultancy Mediassociates. "They don't want to own your baby pictures. The most valuable thing they're creating is information about potential customers" that could be sold to marketers, he notes (www.moneycentral.msn.com). Facebook tried the same thing in 2007 by trying to share users information with advertisers. New Facebook groups have been created to protest this move and one has over 95,000 users in the group. I can't imagine what was said in the meeting where they decided to go forward with this idea that convinced the owners (or whoever made this decision) that it would be beneficial. They should have seen this type of public reaction coming a mile away; but to their detriment they did not.

Final Press Release 3: Cause Promotion

noreply@blogger.com (Matt Frandsen) — Fri, 13 Feb 2009 16:53:00 +0000

For Immediate Release Feb. 6, 2009

President and Founder, Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com

Cache Valley Area Investors Association Helps People Recognize Opportunity
Education Mitigates Risk

Logan, UTAH—The Cache Valley Area Investors Association, CVAIA, is a non-profit organization that is helping people achieve financial independence by offering financial education.

CVAIA freely provides education to any wanting to know more about investing and how they can do it with minimal risk. This education is a necessary step to increasing Passive Income. Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity.

The CVAIA organization creates opportunities for those involved and provides a network of investors with unified values who can effectively communicate with each other. Investors stay connected through the CVAIA Facebook group and e-mailing lists. Meetings are held twice a month and are open to the public. “All people involved will be benefited by the open sharing of information and ideas. CVAIA provides a non-threatening environment for financial discussion and opportunities,” said President and Founder, Preston Parker.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Visit www.cvaia.com for more information

Matthew Frandsen
Public Relations Director

-END-

Digg.com

noreply@blogger.com (Matt Frandsen) — Tue, 10 Feb 2009 22:27:00 +0000

Digg.com announced that users of their site have been using the comment boards as tools to distribute VideoPlay adware. The process is brief, users leave links in comments they've made that invite others to view videos, and when those links are clicked on by others they are redirected to a site and asked to download a codec to see the video. The codec then runs the VideoPlay adware which is a fake virus scan. On top of that the codec corrupts operations of the computer to convince people that their computers do, in fact, have viruses which will be removed once they pay for the adware. Crazy, I know. The real purpose of this post is not just to let people know that smart people on the internet are tricking us out of our money, but also to point out that Digg.com is in a tight spot by no fault of their own. Regardless of where the problem came from they took responsibility for it and are trying to stop others from being scammed. That is good business, and it earned them a plug on my blog, I bet they are excited. If more businesses took responsibility when things go wrong instead of hide it or blame others (Enron, Exxon, etc.) then people might not look at big corporations with such disgust. But big corporations attract big attention and most of the time it ends up leaving a bad taste in our mouths.

Draft Press Release 3: Cause Promotion

noreply@blogger.com (Matt Frandsen) — Fri, 06 Feb 2009 20:17:00 +0000

For Immediate Release Feb. 6, 2009

President and Founder, Preston Parker
160 N. Main St.
Logan, UT 84321
cachevaia@gmail.com

Cache Valley Area Investors Association Helps People Recognize Opportunity
Education Mitigates Risk

Logan, UTAH—The Cache Valley Area Investors Association, CVAIA, is a non-profit organization that is helping people achieve financial independence by offering financial education.
CVAIA freely provides education to any who want to know more about investing and how they can do it with minimal risk. This education is a necessary step to increasing Passive Income. Three things are needed for successful investing: moderate amount of money, time, and experience. CVAIA helps investors and those interested in investing gain experience and recognize opportunity.

The CVAIA organization creates more opportunities for those involved as well as a network of investors with unified values and practices who can effectively communicate with each other. Investors stay connected through the CVAIA Facebook group and e-mailing lists. Meetings are also held twice a month and are open to the public. “All people involved will be benefited by the open sharing of information and ideas. CVAIA provides a non-threatening environment for financial discussion and opportunities,” said President and Founder, Preston Parker.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive Income largely makes this possible. Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Visit http://www.cvaia.com/ for more information

Matthew Frandsen
Public Relations Director

-END-

Final Press Release 2: Image Building

noreply@blogger.com (Matt Frandsen) — Fri, 06 Feb 2009 16:15:00 +0000

For Immediate Release Feb. 6, 2009

Burger Planet
418 S Burger Ave. St. #11
Gary, ID 77789
456-997-6443

GARY, Ind.—Burger Planet, in association with Jayne Petersen, fitness phenom, is paving the way for healthy food choices in the quick service restaurant industry.

Jayne Petersen is committed to helping women make informed and healthy choices when it comes to food. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen. Petersen has a proven track record, including the recent weight-loss success of Opal Whitcom. Petersen is pleased to work with Burger Planet as they add health-conscious food choices to their original menu. The highlights of the healthy choices are a no-mayo option, five different fruit packets and chicken breasts wrapped in lettuce.

Company CEO, James E. Muellenbach III, gave an explanation for the healthy menu additions: “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices.”

Burger Planet has been serving America since 1934, and since then has expanded outside of the United States; over 52 billion customers have been served. Burger planet is headquartered in Gary, Ind., and employs over 48,000 thousand people world-wide.

Please call for any additional details or information.

Matt Frandsen
Director of Public Relations
911-786-9900
mattprdirector@burgerplanet.com

-END-

Peanut Scare

noreply@blogger.com (Matt Frandsen) — Thu, 05 Feb 2009 04:00:00 +0000

I have been reading about all the problems with peanuts and solmonella lately and I randomly searched all the companies that have recalled their products. I found a surpisingly large amount of companies who are voluntarily recalling their products that contain peanuts. Those companies are losing lots of money by doing that, but it makes sense considering all the negativity surrounding the poor peanut industy. That's a good move for those companies because it lets customers know that they are erring on the side of caution to benefit buyers at the expense of their own profits. I know I will be more willing to buy from a company like that knowing they will take a loss to protect their clients.

Draft Press Release 2: Image Building

noreply@blogger.com (Matt Frandsen) — Tue, 03 Feb 2009 23:44:00 +0000

For Immediate Release 1/31/09

Burger Planet
418 S Burger Ave. St. #11
Gary, ID 77789
456-997-6443

GARY, Ind.—Burger Planet, in association with Jayne Petersen, fitness phenom, is paving the way for healthy food choices in the quick service restaurant industry.

Jayne Petersen is committed to helping women make informed and healthy choices when it comes to food. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen. Petersen has a proven track record, including the recent weight-loss success of Opal Whitcom. Petersen is pleased to work with Burger Planet as they add health-conscious food choices to their original menu.

Company CEO, James E. Muellenbach III, gave an explanation for the healthy menu additions: “Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices.”

Burger Planet has been serving America since 1934, and since then has expanded outside of the United States; over 52 billion customers have been served. Burger planet is headquartered in Gary, Ind., and employs over 48,000 thousand people world-wide.

Matt Frandsen, Director of Public Relations
911-786-9900
mattprdirector@burgerplanet.com

-END-

Social Media

noreply@blogger.com (Matt Frandsen) — Fri, 30 Jan 2009 21:10:00 +0000

Can you define "social media"? What does it mean? It exists, but not many fully understand it, including me. It's not one thing; it's the free flow of ideas and information over the internet, it's the ability to connect with others through media outlets that have never existed before. Facebook, Myspace, and YouTube are just the beginning. They are merely signals of what is to come. Media in its traditional sense is put out through t.v. and newspaper. Then the internet came along and was another source of output. That has all changed now as the demand for interaction has grown. Media isn't put out only by big news corporations anymore; it's put out by anyone who has a blog or webcam and thinks he/she has something to say. This new trend in media is still not under control. YouTube had 56 million viewers to its site last month but still hasn't figured out how to effectively monetize that. Businesses that do solve that problem are the ones who will succeed in the future of business.

Beanie Babies

noreply@blogger.com (Matt Frandsen) — Tue, 27 Jan 2009 02:09:00 +0000

The public relations department for Ty Inc., maker of Beanie Babies, have their hands full with the company's newest launch, Obama daughters dolls. Of course, the spokesperson for Ty Inc. denies that the dolls are what they are, replicas of the Obama daughers, she has no choice. The altnernative is to admit the company is shamelessly exploiting minors for their own gain. “It would not be fair to say they are exact replications of these girls,” Ms. Lundeen told The A.P. (nytimes.com) That is the best Ms. Lundeen could come up with, and it's weak. Ty Inc. messed up and I wish I could just sit in one meeting while they talk about this and what to do. I run the risk of making an understatement when I say that it's going to take a very, very effective campaign to counter this. Ty Inc. needs to address the issue; I haven't found anything yet though. I'll be watching, and waiting, for any response from the company. This has created a stir and if it gains any momentum it could get ugly for Ty Inc. If you want to read the article, here is the link

http://www.nytimes.com/2009/01/25/us/politics/25dolls.html?scp=1&sq=obama%20daughters&st=cse

You only need to read a few comments left by readers to get an idea of how the public is reacting to this.

Pop Culture PR

noreply@blogger.com (Matt Frandsen) — Sun, 25 Jan 2009 00:53:00 +0000

popculturepr.com is my latest discovery in the PR world. I don't think they've been around very long, but don't quote me on that. If you visit the site you'll find that they appear to be an online PR agency, which is sweet. Not only that, but some of the stuff they've done is very good; they got attention from all kinds of media. They've also recently added another division, or website, to their company called 3rdplanet.PR; its "green" PR; also very sweet. I can say with a fair amount of confidence that green PR is a growing section of the PR world. Environmentalist groups are more active than ever before-with good reason-and they are looking to get the word out. PR is the natural way to do it because advertising seems so "big corporation". I doubt they have the resources for big advertising campaigns, even if they did those resources would be better spent in other areas. That's where PR steps in to help. Not only is it socially responsible, but how cool would it be to come up with the campaign idea that 15 million people saw? I know this is the glamorous side of PR but to be in that kind of position some day would be ideal.

Press Release Final Announcement

noreply@blogger.com (Matt Frandsen) — Fri, 23 Jan 2009 03:47:00 +0000

1/16/09
For Immediate Release
ABC Real Estate
123 Creative Way, Logan UT 84341
801-555-4567

Real Estate Company Reveals Patented System
ABC Real Estate offers opportunity for investors; solutions for buyers/sellers

LOGAN, Utah—A new company, ABC Real Estate, is launching its patent pending business strategy in Cache Valley for interested investors.
This business plan revolutionizes real estate practices all while earning a return for investors. There is no need for a high initial investment and the risks are minimal. The program has a 99 percent success rate in Salt Lake City where its been in operation for the past seven years. It benefits sellers who cannot sell, and buyers who cannot buy. “This business model will work in any type of market”, says Preston Parker, company CEO. “I am excited to introduce this model in Cache Valley and solve some real estate problems these people are facing.”

Investing in this program is easy; ABC Real Estate does all the work for you. Investors are needed because the demand for these services is now beyond what ABC Real Estate can handle alone. Greater opportunities are available for those who take action early. All investments are negotiable. A training meeting will take place for all interested to explain the details of this business model.

ABC Real Estate has been solving real estate problems in communities in California and Salt Lake and is now ready to do the same in Cache Valley. Reliable service, honest advising and helpful agents are the least that can be expected.

Matt Frandsen, Director of Public Relations
mattprdirector@email.com
801-555-8934

Helmets for Hardhats

noreply@blogger.com (Matt Frandsen) — Wed, 21 Jan 2009 17:36:00 +0000

In an article I read on prnewswire.com I found out that Sears Holdings is teaming up with Helmets for Hardhats, a non-profit organization, with specific goals to help veterans transition from life in the service to civilian life by providing them with training and apprenticeship programs in the building trade. Some might pass this off as a publicity stunt by Sears. If you look into it though, it's obvious that that line of thinking is incorrect. Sears is the fourth largest broadline retailer in the nation. They have almost 4,000 stores in USA and Canada. Simply put, they don't need to create awareness. And teaming up with Helmets for Hardhats certainly isn't a strategic decision to benefit their company. That being considered, I submit to you that this is a genuine show of good will. They have the resources to help, so they are. Obviously they will be rewarded for their ethical decision with a favorable public opinion or some nice stories in the press; that's a consequence of helping those who need help, you get appreciated. "Few people will deny the value of military service, either in terms of its necessity to secure the American way of life or as an institution that teaches young people self-discipline, self-respect and the value of teamwork. However, there is often a disconnect between public recognition of the value of military service and what our society is willing to provide our soldiers once they have completed their tour of duty and seek to successfully reintegrate into civilian life," said Darrell Roberts, Executive Director of Helmets to Hardhats (prnewswire.com). I think old Darrell says it best, or his PR writer...either way, it's true. If anyone knows somebody who returned from military duty then they can understand that it's a hard transition for that person. Anything that is done to help will be welcomed by the public with open arms.

Women in PR

noreply@blogger.com (Matt Frandsen) — Fri, 16 Jan 2009 22:39:00 +0000

I've noticed as I browse through press releases and hear of big company mergers or projects that were done by PR agencies I see a lot of women in high status positions. Maybe I'm just not looking in the right places but it seems that men are out of their league in this field. I looked into this a little more hoping to find some evidence that would balance this out for my confidence's sake, but instead found an article that makes it pretty clear how important women are in PR. Not necessarily as practitioners ( it didn't say one way or the other) but as a market that needs extensive consideration. "After all, there are 30.7 million women in the UK compared to 29.5 million men and, at all ages over 30, women outnumber men. It would be a poor PR company that wooed clients knowing that it can only convey a brand's message effectively to men.
According to Dunkley, executive and creative decisions are often made by men who fail to appreciate women's references and communication sources tend to differ from their own." (prnewsire.com, That special something, 4/20/07) That article is almost two years old, but those numbers are as relevant now as they were then. It makes more sense to me now why so many women are in these positions, because women know how to communicate with women! That is one additional piece of evidence to me of the importance of considering all types of publics when working in this field, and tailoring messages that will effectively reach target audiences without alienating others.