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<channel>
	<title>Business and the Internet</title>
	
	<link>http://mattfreedman.com.au</link>
	<description>Marketing your business online</description>
	<lastBuildDate>Sun, 30 May 2010 21:52:42 +0000</lastBuildDate>
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		<title>How to inspire – communicate the why, not the what</title>
		<link>http://mattfreedman.com.au/2010/05/31/how-to-inspire-communicate-the-why-not-the-what/</link>
		<comments>http://mattfreedman.com.au/2010/05/31/how-to-inspire-communicate-the-why-not-the-what/#comments</comments>
		<pubDate>Sun, 30 May 2010 21:52:42 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[iPAD]]></category>
		<category><![CDATA[Simon Sinek]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=232</guid>
		<description><![CDATA[The Golden Circle &#8211; Why, How, What
Simon Sinek &#8211; Speaking about leadership at TED

Related Posts:Why does Google index blogs faster than other sites?Google Ranking: Which is more important: content or links?Google doesn’t use the keywords meta tag in web searchTwitter in Plain EnglishBlogs Wikis and Social Networks]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How much time do you spend on marketing?</title>
		<link>http://mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/</link>
		<comments>http://mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 03:53:46 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=225</guid>
		<description><![CDATA[Last night I gave a presentation to a group of 17 people that are in the process of getting their business ideas off the ground. My talk was about using online media to grow your business.
One of the students asked, &#8220;how much time should we spend on marketing?&#8221; I think I shattered some dreams when [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google doesn’t use the keywords meta tag in web search</title>
		<link>http://mattfreedman.com.au/2009/09/23/google-doesn%e2%80%99t-use-the-keywords-meta-tag-in-web-search/</link>
		<comments>http://mattfreedman.com.au/2009/09/23/google-doesn%e2%80%99t-use-the-keywords-meta-tag-in-web-search/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 01:30:44 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Website Design & Development]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=222</guid>
		<description><![CDATA[Straight from the horses mouth &#8211; Matt Cutt&#8217;s from Google talks about keywords in the meta tag.

Related Posts:Why does Google index blogs faster than other sites?Google Ranking: Which is more important: content or links?How to inspire - communicate the why, not the whatTwitter in Plain EnglishWhat is Google Wave?]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/09/23/google-doesn%e2%80%99t-use-the-keywords-meta-tag-in-web-search/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Questions to ask before you rebuild your website</title>
		<link>http://mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/</link>
		<comments>http://mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 02:32:12 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Website Design & Development]]></category>
		<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=219</guid>
		<description><![CDATA[Seth Godin, guru of permission marketing and leading edge thinking on new media, and new marketing has posted this list of questions to ask before you redo your website on his blog.
My additions/comments are shown in bold italics.

What is the goal of the site?
In other words, when it&#8217;s working great, what specific outcomes will occur? [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Google Wave?</title>
		<link>http://mattfreedman.com.au/2009/09/04/what-is-google-wave/</link>
		<comments>http://mattfreedman.com.au/2009/09/04/what-is-google-wave/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 05:39:56 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Website Design & Development]]></category>
		<category><![CDATA[blip]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[google wave]]></category>
		<category><![CDATA[wave]]></category>
		<category><![CDATA[wavelet]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=206</guid>
		<description><![CDATA[Google Wave is tipped to be the &#8220;next generation&#8221; of Internet communication and was first announced by Google in May this year. The name was inspired by the Firefly television series in which a Wave is an electronic communication (often consisting of a video call or video message). Google Wave will be launched to a [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Create your digital toolbox</title>
		<link>http://mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/</link>
		<comments>http://mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 00:52:49 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[digital pr]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=191</guid>
		<description><![CDATA[When I first started in the digital industry 10 years ago, if you had a website your were using the internet as a marketing tool to it's maximum and were miles in front of your competitors who didn't have a website at all. Now a website of some sort is mandatory for all companies and it's how it is used in conjunction with an overall digital strategy that is the key factor in your online marketing. Here are some digital tools that all businesses should have in their toolbox]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Selling is everyone’s job</title>
		<link>http://mattfreedman.com.au/2009/08/24/selling-is-everyones-job/</link>
		<comments>http://mattfreedman.com.au/2009/08/24/selling-is-everyones-job/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 01:52:42 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[rainmaker]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=183</guid>
		<description><![CDATA[Selling is not just the responsibility of pepole with  &#8221;business development&#8221; or &#8220;sales&#8221; on their business card, it is the responsibility of everyone in the company. A lot of people see their job as a silo and may not think sales is part of their responsibility, however most organisations are sales centric. So no sales, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moving to WordPress</title>
		<link>http://mattfreedman.com.au/2009/08/20/moving-to-wordpress/</link>
		<comments>http://mattfreedman.com.au/2009/08/20/moving-to-wordpress/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 09:23:16 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Ad:Tech]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogharbor]]></category>
		<category><![CDATA[blogware]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=123</guid>
		<description><![CDATA[Recently I decided to install a Wordpress blog (www.34days.com) on my own host and give it a go.]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/08/20/moving-to-wordpress/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Be Responsive</title>
		<link>http://mattfreedman.com.au/2009/08/13/be-responsive/</link>
		<comments>http://mattfreedman.com.au/2009/08/13/be-responsive/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 14:19:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Cow Command]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Online Retail]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/08/13/be-responsive/</guid>
		<description><![CDATA[From Cow Command Blog http://blog.cowcommand.com/2009/08/be-responsive.html. Also have a look at the new Cow Command eCommerce Site &#8211; http://www.healthandwellbeing.com.au
The key to E-commerce happiness is responsiveness. Full stop.
It&#8217;s what gets you talked about positively by your colleagues, and recommended to others by your clients. It&#8217;s what gets talked about on forums and twitter, if you do everything [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/08/13/be-responsive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sleeping rough for one night to help the homeless</title>
		<link>http://mattfreedman.com.au/2009/06/19/sleeping-rough-for-one-night-to-help-the-homeless/</link>
		<comments>http://mattfreedman.com.au/2009/06/19/sleeping-rough-for-one-night-to-help-the-homeless/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 14:20:10 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/06/19/sleeping-rough-for-one-night-to-help-the-homeless/</guid>
		<description><![CDATA[Last night I slept rough at Luna Park in support of the homeless at the Vinnies CEO Sleepout.
See the Seven Network&#8217;s Sunrise interview with David Coch and Dick Smith
To support St Vinnies Winter Appeal and help the homeless, please donate at https://www.ceosleepout.org.au/donate/donate2/ceoId/226
Sleeping rough, refers to one type of homelessness, the most visible form, which is [...]]]></description>
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		<slash:comments>0</slash:comments>
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