Write about the things that inspire you in something that inspires. A lined paper pad that changes your perception of a lined paper pad. A personal project by Marc Thomasset. Pictures by Marcel Veelo. If like me you think this might look good with scribbles in it you can buy your own copy

The Sandpit from Sam O'Hare on Vimeo.

What is tilt shift Photography?
Tilt-shift photography is a type of photography in which the camera is manipulated so that a life-sized location or subject looks like a miniature-scale model.

The Sandpit ingredients:

• VFX artist Sam O’Hare – Aero Director
• Music by Human
• Nikon D3 digital SLR Camera
• Tamron 17-50mm f/2.8 and Sigma 50-150mm f/2.8 lenses
• 35,000 stills shot at 4fps in DX crop mode

How was The Sandpit filmed/photographed?
I’ll let the maker; Aero Director/ VFX artist Sam O’Hare handle this one: “I did some initial tests a while back using a rented 24mm tilt-shift lens, which is the standard way to do this. However, after my tests, I found it made much more sense to do this effect in post, rather than in camera. Shooting tilt-shift requires a tripod, as it is very hard to stabilise afterwards, and gives less flexibility in the final look. I opted to shoot it on normal lenses, which allowed me options in the depth of field and shot movement in post. I used a tripod for the night shots, and my Gorillapod (which is much more portable) where possible, but many locations—like hanging over the edge of a roof or through a gap in fencing on a bridge– had to be shot hand held, and the inevitable wobble removed afterwards.

The footage was shot as raw NEFs, which I organised and colour graded in Adobe Lightroom. I always shoot raw, as it gives you so much more latitude when grading. These were then output as 720p jpg sequences and quickly stabilised to do the initial edit. Once the edit was mostly locked, all the final footage was re-output at full 2800px resolution, tracked, stabilised and the DOF effect and movement added in Eyeon Fusion, using Frischluft Lenscare. I output the final shots at 1080p. Although most shots stay with the basic tilt-shift effect, some have focus pulls, or more complex depth mattes were built up along with some paint work to allow buildings to drop out of focus next to the in-focus ground. This would not have been possible if I had shot using tilt shift lenses on the camera, which works best with relatively flat landscapes. New York City is anything but flat!”

Credits:
Chris Davies for showing me the video
Vimeo for providing the video
Sam O’Hare – Aero Director for creating the video

Website for London based Writer and Editor Jo Murphy. This project was a collaborated effort between myself and Chris Davies at Stadium Creative. Chris created the visuals, I then developed it into a WordPress theme. You can view the entire site at www.jomurphyeditorial.com

Lateral thinking from TBWA – A mirrored billboard reflecting a message that can only be seen on sunny days, the message serves as a reminder to protect our skin with sun cream.

Agency: TBWA
Client: Nivea
Original source: Visit

What they say: “Our challenge was to advertise sunscreen when people need it most: under the sunlight. The consumer almost never wear sun screen on a daily basis. The idea was to talk to him when least expected but when he needed it the most: during his time under the sun. We created a message that could only be seen on sunny days. Therefore, we designed a mirrored billboard that used the sunlight itself as ‘ink’. We delivered to the client a simple, non-expensive and creative idea that speaks to the consumer when he really needs a sunscreen, and even better: right when he is close to the point of sale. Furthermore, client’s public image was linked to an eco friendly initiative. Without using paper and with no waste. Through a simple and clever message, the consumer understood that sunscreen should be applied daily. After all, it’s related to the sun, not only to the beach.

We selected strategic points throughout the city where the consumer is caught under the sun, but usually forgets to apply sunscreen. Furthermore, the communication was displayed near the point of sale, and the consumer could buy the product soon after seeing the message Through a simple and non-expensive idea, consumers understood that sunscreen should be applied daily. Especially in a tropical country like Brazil. “

Do you have a design you would like to Submit?

You can Submit your own design. If its as slick as the above I’ll add it to the list. Just be sure to send a good photograph, 620px width or above. Please include some information on the print process or any other relevant information.

If you are the designer/client of any these cards and feel uncomfortable with them being listed contact me and i’ll remove immediately