Matthew Sweet

Matthew Sweet

Maintenance Gardener Brisbane, QLD

matthew@mjsweet.com +61 404 072 631 mjsweet.com

About Me

Gardening Career

I am a professional maintenance gardener and small business owner with a strong focus on sustainable, high-quality lawn and garden care. As Director of EcoMow Sustainable Gardening, I work hands-on with residential and commercial clients across Brisbane to keep their outdoor spaces neat, healthy, and well-presented—while reducing environmental impact through smarter practices and equipment choices.

  • Reliable, detail-oriented, and committed to quality outcomes
  • Focused on aligning routine garden care with each property’s unique needs
  • Skilled in all aspects of lawn care, hedge trimming, weeding, and seasonal upkeep
  • Strong emphasis on soil health, composting, and the use of organic fertilisers
  • Experienced with battery-powered tools for quieter, cleaner garden maintenance
  • Capable of managing regular maintenance schedules with minimal disruption
  • Enjoy building long-term relationships with clients through consistent service

Work Experience

  1. Gardener

    – Present

    EcoMow Sustainable Gardening Brisbane, QLD

    Founder and operator of EcoMow, a prestige lawn care and garden maintenance service focused on sustainability. I’m a sole proprieter that specialises in quiet, electric-powered maintenance using organic fertilisers, composting systems, and regenerative gardening practices.

  2. Rebekah Campbell's Web Developer

    – Present

    Rebekah Campbell Brisbane, QLD

    I developed Rebekah Campbell’s new online web presence using Wordpress.

    What I have done:

    • Implemented a range of page design templates in Wordpress
    • Created a range of funnels and trip-wires using Gravity Forms

  3. Freelancer

    – Present

    Platform21 Brisbane, QLD

    I develop high performance websites, optimised for traffic, speed and conversions using Wordpress.

    What I have done:

    • Managed the design and development of dozens of high-speed SEO friendly websites.
    • Every website I have built in the last 7 years has a page speed performance score of 90+.
    • I have created websites that load in less than 500ms
    • I use advanced speed techniques; reducing requests, DNS latency, redirect and request chains, minification
    • Successfully managed many SEO and website hosting migrations
    • I have decades of experience managing linux hosting servers, DNS and email services
    • I have saved customers a lot of time on site, and my clients a lot of money

  4. Director Of Marketing & Business Development

    –

    SGR Audio Melbourne, VIC

    I worked for SGR Audio on an AusTrade funded contract for a manufacturer of hand-made high end audio products in Melbourne.

    • Went to the Munich High End trade show in May and I personally secured a US distributor as a result of my channel distribution strategy
    • Completely rebuilt the SGR website and branding, and separated product lines into separate web sites
    • Sales of Hi-Fi racks internationally increased substantially with a US distributor
    • Placed SGR racks into Australia’s most exclusive high end audio show room at Len Wallis Audio
    • My room design allowed SGR to win “Best presented room” at the 2018 Melbourne International Hi-Fi show

  5. Digital Marketing Officer

    –

    Australia Wide First Aid Brisbane, QLD

    My primary role was managing all digital marketing initiatives and ensuring that all paid and unpaid traffic campaigns were bringing a healthy ROI.

    • I developed a comprehensive search engine compliance strategy
    • Created a content marketing and production workflow
    • These complemented dedicated Adwords and Facebook landing pages by location and course
    • Content marketing strategy focussed on supporting the buying intention of the prospect
    • Designed and developed valuable and informative content that drove brand awareness over the longer term in accordance with business outcomes

  6. UX Designer / CRO

    –

    PD Training Brisbane, QLD

    I solved website problems by creating and analysing A/B split tests and using CRO principles.

    • I created a course landing page variation that is performing 220% better than the original landing page by reducing clicks
    • I produced BDM content marketing instruments for the Graduate Programmes, CPD, Recruitment Profiling, Six Sigma and Fish targeted to specific personas
    • The team I managed rebuilt the PDT website and rolled out international versions
    • Created a 30% lift in website traffic by implementing canonical and a robust information architecture

  7. Partner

    –

    Webdiem Group Pty Ltd Gold Coast, QLD

    Daily Baby Buys was a daily deals website for parents.

    • Developed a full daily deal eCommerce solution including website, social media campaign management, email campaigns and logistics.
    • After 6 months the site had 7,200 Facebook fans and enjoyed an average of 1500 visitors a day.
    • We sold 660 modern cloth nappies on one particularly successful day.

  8. Web Developer

    –

    Delia Health Kingscliff, NSW

    I contracted to Delia Health for an exciting health-food project.

    • I designed and developed a health foods website and shopping cart experience using Wordpress and Infusionsoft
    • I created promotional videos in a full studio with talent
    • I filmed 250 personalised shopping cart thank you videos of the founder using popular women’s names for the persona we were targeting

Education

  1. Masters, Digital Business Systems

    – Present

    Swinburne University Melbourne, VIC

    • UX Design - Distinction
    • Project Management in Entrepreneurial Ventures - Distinction

  2. Diploma of Multimedia

    –

    QaNTm College Brisbane Brisbane QLD

  3. High School Certificate

    –

    John Paul College Daisy Hill, QLD

Skills

  • Account Management
  • Technical SEO
  • Web Design
  • Web Development
  • No-coder

Languages

  • English (native)

Interests

I run a hobby business as a worm farmer. Zoe Worm Farm takes organic residue from cafes and turns it into a powerful soil probiotic that revitalises tired and depleted soils.

I love stand up paddle boarding and mountain biking.

I enjoy tinkering with JAMStack websites in my spare time. This cv was built with the excellent 11ty static site generator and is based on Max Boeck’s resume 11ty starter.

Digital Marketing

Prior to gardening, as a digital account manager and optimisation specialist with 25 years’ experience, I helped businesses grow their online presence through strategic, data-driven digital marketing. For the past 16 years, I worked primarily as an independent consultant across both in-house and agency environments. I bring a strong blend of technical and creative skills, with deep experience in WordPress, site builders, and hand-coded HTML/CSS. From discovery to delivery, I enjoy collaborating with talented teams to build high-performing websites and align digital assets with core business goals.