WORK HISTORY
2017
Head Of Marketing
Abracar GmbH.
As a 100% subsidiary of Allianz Group aims on selling cars for the best price with no effort for the customer: car selling re-thought. I’ve been with the project from idea to market proof to the phase of scalability – gaining valuable experiences, but also adding significant value thanks to my own start-up background.
As the Head of Marketing my team and I were able to build a big marketing setup that includes all channels: TV, search marketing (Bing and Google Ads), display, social marketing (Instagram, Facebook), affiliates marketing, newsletters, print.
2017
Mentor
WERK1 - the most startup-friendly place in Munich.
W1 Forward is the Accelerator program powered by WERK1, a leading digital incubator in Munich. The approach is to help startups to grow their idea into scalable business. The accelerator brings startups together with industry partners (ADAC, Allianz, ARAG, Generali HUK-Coburg, MunichRE, and others) and the InsurTech Hub community. W1 Forward InsurTech is an intense 8 week international accelerator program based in Munich, that supports up to 10 teams from all over the world.
I was supporting some of these teams in finding marketing solutions for their products and services.
2017
Digital Marketing Consultant
Brains & Hearts Munich
Brains & Hearts is a Digital Business Design agency. They combine Business Consulting + Design Thinking + Lean Methods to build and promote brands as well as to help companies with their business models and bringing innovative digital products faster to market. I supported companies like Zeiss and Atlas Copco to explore new, lean start-up techniques and implement a result-driven performance marketing approach.
2016
Entrepreneur in Residence
Allianz X.
The Allianz X is a fully owned subsidiary of Allianz SE, the world’s largest insurance company. They aim is challenging current business models, developing ideas and building companies for Allianz.
I was hired as entrepreneur in residence and as one of the first projects working on an on-demand insurance app for the European market. My position evolved to me being in charge of the marketing of all working start-ups in the Allianz incubator.
2008
Partner & Chief Marketing Officer
Gruppit.
In 2006 my partners and I created a social network aimed at the singles’ market in Barcelona – a classical “first-mover scenario” back at the time. Today we have more than 500.000 users on our social networks. Our aim is to connect people with similar interests, encouraging them to participate in events and trips for singles.
As Chief of Technology and Marketing I was in charge of developing the product and at the same time of all aspects of performance marketing, while building and leading a (remote) team of programmers and collaborators.
2013
Partner & Marketing Advisor
Ticket Hoy.
Ticket Hoy is the disruptive way to promote, sell and buy tickets for shows, theater and entertainment in Latam.
Now, promoters, show producers and venue owners are able to generate more revenue with lastminute offers, dynamic prices and selling commissions of resales.
2014
Micuento
Seed investor - Online Marketing Advisor
MiCuento is a mobile and collaborative reading platform where kids become the main characters of their favorite stories and invite their friends and family to be part of interactive book apps. Basically, MiCuento comes to take out the dust from traditional children books, proposing a book 3.0: digital, personalized and collaborative.
2003
Online Marketing Manager - Patagonia
Patagonline / Tempsdoci.
Patagonline is an online travel agency specializing in Patagonia.
Our aim is to be an information bridge between this remote region and Europe.
The product is internationally positioned in the markets of Spain, Italy and Germany, using the classic travel sales model, commission on the volume of services handled.
