Max Schleiffer - Derniers billets https://www.maxschleiffer.com Max Schleiffer est consultant indépendant expert en communication sur les nouveaux médias, et fondateur de Brand Boomerang, startup strasbourgeoise spécialisée dans le développement de formes d'interactions originales entre marques et internautes. Mon, 21 Jul 2025 15:10:36 +0000 en-GB hourly 1 https://www.maxschleiffer.com/wp-content/uploads/2023/07/cropped-favicon-32x32.png Max Schleiffer https://www.maxschleiffer.com 32 32 Digital communication and the challenges ahead https://www.maxschleiffer.com/digital-communication/ Mon, 27 Sep 2021 08:42:36 +0000 https://www.maxschleiffer.com/?p=1507 A new world is looming on the horizon. Can digital communication adapt to our changing times? And what challenges should it meet? An endless information flow in a saturated world Innovation has always punctuated communication with the emergence of new mediums (cinema, radio, television, Internet), taking on previous ones without replacing them. But with Web […]

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]]> Why fitness influencers are not role models https://www.maxschleiffer.com/fitness-influencers/ Tue, 11 Feb 2020 19:26:37 +0000 http://www.maxschleiffer.com/?p=286 The proliferation of fitness influencers on social media and the archetypes they embody to a young male audience inspired me to talk about a subject I know well: sports training and, more specifically, weight training. What social media has changed for fitness When I started weight training, social media didn’t exist yet. Having spent my […]

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]]> My experience as a freelance marketing consultant https://www.maxschleiffer.com/freelance-marketing-consultant/ Thu, 19 Dec 2019 06:02:00 +0000 http://www.maxschleiffer.com/?p=197 Since I became a freelance marketing consultant, I never took the time to look back and share my experience. Here’s some advice for those embarking on their own freelance journey. To begin, I think it’s good to explain what a marketing consultant is. You are not necessarily familiar with the world of communication, so it […]

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