Jasa SEO Backlink Jasa Promosi Sosial Media

Jasa Like Threads Instagram Beli Follower Threads

noreply@blogger.com (Jasa SEO) — Wed, 01 Nov 2023 18:14:00 +0000

Fitur Threads Instagram cukup bermacam-macam dan memiliki fungsi berbeda. Threads ialah aplikasi pesan instan yang baru-baru ini dioptimalkan oleh Instagram. Threads dirancang khusus untuk berinteraksi dengan teman terdekat pengguna Jasa Follower Thread. Threads merupakan aplikasi yang memungkinkan pengguna untuk membagikan video, foto, pesan, video dan status secara eksklusif kepada teman. Via Threads, pengguna bisa berkomunikasi secara mudah bersama orang yang paling penting di dalam hidup, menyuarakan peristiwa sehari-hari sampai memandang apa yang sedang dikerjakan. Threads Instagram yaitu aplikasi pesan instan yang dioptimalkan oleh Instagram, yang dirancang khusus untuk berinteraksi dengan daftar teman terdekat pengguna. Dalam era digital yang terus berkembang, media sosial sudah menjadi sarana penting bagi kita untuk terhubung dengan orang-orang di semua dunia. Salah satu platform media sosial terbesar yakni Instagram, yang sudah menjadi tempat bagi jutaan pengguna untuk berbagi foto, video, dan cerita mereka. Tapi, Instagram tak cuma sebatas itu. Mereka juga meluncurkan aplikasi bernama Threads, yang memungkinkan pengguna untuk berkomunikasi dengan klasifikasi teman terdekat mereka lewat pesan instan.

Apa itu Threads Instagram?

Threads App sempat diluncurkan pada Oktober 2019 sebagai aplikasi terpisah dari Instagram (mirip Snapchat), melainkan sebab sepi peminat sempat menghilang dan kini diluncurkan kembali pada tahun 2023 ini. Peluncuran dijalankan Kamis (6/7/2023) oleh Meta (perusahaan induk Facebook, WhatsApp, dan Instagram) secara legal. Aplikasi ini digadang-gadang menjadi substitusi Twitter sebab sama-sama adalah platform microblogging berbasis teks. Aplikasi ini memungkinkan pengguna Beli Follower Threads IG untuk membagikan pesan, foto, video, cerita, dan status secara eksklusif terhadap sahabat-teman terdekat mereka. Threads yaitu aplikasi yang memungkinkan pengguna untuk membagikan video, foto, pesan, video dan status secara eksklusif kepada sahabat. Melalui Threads, pengguna dapat berkomunikasi secara mudah bersama orang yang paling penting di dalam hidup, menyuarakan peristiwa sehari-hari sampai mengamati apa yang sedang dilaksanakan.

Threads awalnya merupakan aplikasi yang memungkinkan Anda untuk berbagi foto, video, dan pesan dengan sahabat-sahabat terdekat Anda di Instagram. Aplikasi ini dirancang untuk membantu Anda menjaga kontak dengan orang-orang yang paling penting bagi Anda, tanpa perlu membuka aplikasi Jasa Like Threads. Dengan Threads, pengguna bisa dengan mudah berkomunikasi dengan orang-orang yang paling penting dalam hidup mereka, menyuarakan peristiwa-momen sehari-hari, serta melihat apa yang sedang mereka lakukan. Fitur Threads Instagram Dalam dunia komputerisasi, mengorganisir konten dan membagikannya kepada orang lain menjadi suatu hal penting. Hadirnya aplikasi Threads Instagram membikin tugas hal yang demikian menjadi mudah dan menyenangkan. Sebelum menerapkannya, berikut fitur Threads Instagram yang penting Anda ketahui:

Status Otomatis.

Threads menyediakan status otomatis yang memungkinkan pengguna Beli Likes Threads IG membagikan kegiatan mereka secara real-time. Instagram Threads menyediakan tab khusus supaya dapat membuat postingan di bagian bawah, tepatnya diapit oleh tab search dan activity. Berbeda dengan Twitter yang meletakan ikon pensil untu membuat postingan. Status-status ini terhubung seketika dengan sensor pada perangkat pengguna, seperti lokasi, kecepatan, atau level baterai, yang bisa memberi tahu teman-teman mereka apa yang sedang mereka lakukan. Threads secara otomatis memperbarui status pengguna berdasarkan kesibukan mereka, seperti “Sedang di Perjalanan” atau “Sedang Makan Malam”. Fitur ini memungkinkan teman-sahabat terdekat Anda mengetahui apa yang sedang Anda lakukan tanpa perlu memposting secara aktif.

Pesan Bergerak Cepat.

Threads memungkinkan pengguna Jasa Shares Threads IG mengirim pesan teks, foto, dan video dengan cepat. Aplikasi ini menawarkan antarmuka yang simpel dan intuitif untuk memudahkan pengguna berbagi konten dengan golongan sahabat terdekat mereka. Threads dirancang supaya pesan bisa dikirim dengan cepat, mirip dengan pengalaman yang ada pada aplikasi pesan instan lainnya. Aplikasi Threads terkoneksi secara segera ke Instagram sehingga pengguna dapat membagikan postingan ke Instagram stories. Hasil postingan Threads berbentuk foto yang dapat diklik oleh orang lain atau sesama pengguna Thread ke aplikasi hal yang demikian. 4. Membuat Postingan Threads di Tab Khusus Instagram Threads menyediakan tab khusus supaya bisa membikin postingan di komponen bawah, tepatnya diapit oleh tab search dan activity. Berbeda dengan Twitter yang meletakan ikon pensil untu membikin postingan. Pengguna dapat mengirim pesan teks, foto, dan video dengan gampang, serta menambahkan stiker, emoji, atau teks dalam pesan mereka.

Dukungan untuk Cerita.

Threads juga memungkinkan pengguna Beli Reshares Threads untuk melihat dan berbagi cerita dengan sahabat-teman terdekat mereka. Threads terintegrasi dengan fitur cerita Instagram, memungkinkan pengguna untuk berbagi peristiwa dengan sahabat-teman terdekat mereka. Pengguna dapat dengan mudah mengambil foto atau video, menambahkan stiker, teks, dan filter, dan seketika membagikannya lewat cerita. Ini memungkinkan mereka untuk konsisten terhubung dengan sahabat-sahabat mereka dan mengikuti apa yang terjadi dalam kehidupan mereka.

Klik / Sentuh Disini untuk menghubungi Jasa Promosi Instagram Threads

Jasa Thread Follower:

1.000 followers Thread Instagram = Rp.180.000
2.500 followers Thread Instagram = Rp.400.000
5.000 followers Thread Instagram = Rp.750.000

Jasa Like Thread Instagram

1.000 Instagram Thread Like = Rp.160.000
2.500 Instagram Thread Like = Rp.300.000
5.000 Instagram Thread Like = Rp.500.000

Jasa Reshare Thread Instagram

1.000 Thread Instagram Reshare = Rp.250.000
2.500 Thread Instagram Reshare = Rp.700.000
5.000 Thread Instagram Reshare = Rp.1.250.000

Jasa Thread Instagram Custom Comment

50 Custom Comment Thread Instagram = Rp.50.000
100 Custom Comment Thread Instagram = Rp.75.000

Klik / Sentuh Disini untuk menghubungi Jasa Promosi Instagram Threads

Jual Jasa Live Stream Memperbanyak Penonton Live Stream

noreply@blogger.com (Jasa SEO) — Wed, 05 Aug 2020 09:38:00 +0000

Jual Jasa Live Stream Memperbanyak Penonton Live Stream Meningkatkan View Live Stream

JASA PROMOSI LIVE STREAM YOUTUBE

Durasi Live Stream Youtube 30 menit

500 View Live = Rp.200.000
1.000 View Live = Rp.350.000
2.000 View Live = Rp.600.000
3.000 View Live = Rp.1.000.000

Durasi Live Stream Youtube 60 menit

500 View Live = Rp.350.000
1.000 View Live = Rp.700.000
2.000 View Live = Rp.1.200.000
3.000 View Live = Rp.2.200.000

Klik / Sentuh Disini

untuk menghubungi

Jasa Promosi Live Stream

via Whatsapp 0812-1713-9293

JASA PROMOSI LIVE STREAM INSTAGRAM

Durasi Live Stream Instagram 30 menit

250 View Live = Rp.150.000
500 View Live = Rp.250.000
1.000 View Live = Rp.400.000
2.000 View Live = Rp.700.000

Durasi Live Stream Instagram 60 menit

250 View Live = Rp.200.000
500 View Live = Rp.350.000
1.000 View Live = Rp.600.000
2.000 View Live = Rp.1.000.000

Klik / Sentuh Disini

untuk menghubungi

Jasa Promosi Live Stream

via Whatsapp 0812-1713-9293

JASA PROMOSI LIVE STREAM FACEBOOK

Durasi Live Stream Facebook 30 menit

250 View Live = Rp.200.000
500 View Live = Rp.350.000
1.000 View Live = Rp.700.000
2.000 View Live = Rp.1.200.000

Durasi Live Stream Facebook 60 menit

250 View Live = Rp.350.000
500 View Live = Rp.600.000
1.000 View Live = Rp.1.200.000
2.000 View Live = Rp.2.200.000

Jasa Monetisasi Youtube Jual Jasa Jam Tayang Murah

noreply@blogger.com (Jasa SEO) — Sun, 02 Aug 2020 09:24:00 +0000

Jasa Monetisasi Youtube Jual Jasa Jam Tayang Murah

Akun harus sudah mempunyai 4000 jam tayang sebagai syarat mendaftar YouTube AdSense. Total jam tayang ini terhitung selama 12 bulan terakhir. Jadi Anda harus memenuhi minimal 4000 jam tayang selama satu tahun.

Apakah yang dimaksud dengan Jam Tayang Youtube?

Jam Tayang Youtube dihitung saat thumbnail video ditampilkan kepada seseorang di YouTube. Tayangan hanya dihitung jika thumbnail ditampilkan selama lebih dari satu detik dan setidaknya 50% thumbnail terlihat di layar.

Selain itu, Jam Tayang Youtube hanya dihitung ketika thumbnail ditampilkan di tempat-tempat tertentu. Misalnya, tayangan dihitung ketika thumbnail Anda muncul di hasil penelusuran YouTube, tetapi tidak dihitung ketika thumbnail tersebut ditampilkan di situs lain.

Apakah yang dimaksud dengan 4.000 Jam Tayang Youtube?

Jadi yang dimaksud 4000 jam tayang dalam 12 terakhir itu ya selama satu tahun terakhir kita yang bakal dihitung jam tayangnya. Misal channel kita usianya 18 bulan (satu setengah tahun). Dan misal setiap bulannya kita dapat 10.000 menit penayangan maka selama 18 bulan kita dapat 180.000 dong, tapi yang bakalan dihitung hanyalah 12 bulan terakhir (120.000) tidak semuanya, dan seterusnya. Bayangkan 4000 jam tayang itu sama dengan 240.000 menit.

Akun harus sudah mempunyai 4000 jam tayang sebagai syarat mendaftar YouTube AdSense. Total jam tayang ini terhitung selama 12 bulan terakhir. Jadi Anda harus memenuhi minimal 4000 jam tayang selama satu tahun. Itulah mengapa Anda perlu melakukan verifikasi dan mengunggah video sebanyak mungkin.

Harga Jam Tayang Youtube/ Watch Hours

500 Jam = Rp.350.000
1.000 Jam = Rp.700.000
2.000 Jam = Rp.1.200.000
3.000 Jam = Rp.1.700.000
4.000 Jam = Rp.2.000.000

Klik / Sentuh Disini untuk menghubungi jasa jam tayang

Harga Subscriber Youtube

100 Subscriber = Rp.75.000
200 Subscriber = Rp.150.000
300 Subscriber = Rp.225.000
400 Subscriber = Rp.300.000
500 Subscriber = Rp.375.000
1.000 Subscriber = Rp.700.000

Paket Monetisasi Youtube

500 Subscriber + 500 Jam = Rp.600.000
500 Subscriber + 1.000 Jam = Rp.900.000
500 Subscriber + 2.000 Jam = Rp.1.400.000
500 Subscriber + 4.000 Jam = Rp.2.300.000
1.000 Subscriber + 500 Jam = Rp.800.000
1.000 Subscriber + 1.000 Jam = Rp.1.200.000
1.000 Subscriber + 2.000 Jam = Rp.1.600.000
1.000 Subscriber + 4.000 Jam = Rp.2.500.000

Klik / Sentuh Disini untuk menghubungi jasa jam tayang

Adsense YouTube adalah salah satu sumber penghasilan paling menjanjikan, tidak heran jika hampir semua Youtuber mengaktifkan iklan Adsense di video mereka. YouTube memberikan syarat sebelum Anda benar-benar bisa melakukan monetisasi, yaitu akun sudah terverifikasi, mempunyai 1000 subscriber, tidak melakukan spamming, dan yang paling berat adalah sudah mendapatkan 4000 jam tayang selama 12 bulan terakhir.

Apakah beli jam tayang youtube aman?

Sebenarnya semua cara aman2 saja, karena yotube tidak mempedulikan bagaimana kita mendapatkan jam tayang tersebut. Yang kemudian menjadi pertanyaan, setelah 4000 jam tayang youtube terpenuhi dan 1000 subscribers youtube juga terpenuhi, kemudian lolos verifikasi dan disetujui untuk monetisasi, tetapi konten yang anda upload kurang berkualitas dan hanya menghadirkan pengunjung sangat sedikit untuk menonton, apa gunanya? tetap saja akan menuai kekecewaan dengan penghasilan yang didapatkan dan pemikiran lebih lanjut soal konten yang bisa menjadi viral top. Jadi, sebelum menggunakan jasa 4000 jam tayang

Buatlah video dengan konten yang berkualitas mengikuti topic yang sedang trending, video yang menambah pengetahuan, misalnya video tutorial, video yang memenuhi rasa ingin tahu penontonnya misalnya video review produk, film, dll, pelajari algoritmanya
buat judul dan thumbnail yang bisa memikat orang, memancing rasa ingin tahu untuk menontonnya
share videonya di platform sosial media lain misalnya facebook, twitter, instagram, whatsapp, telegram, dll

HEWAN TERCEPAT DI UDARA Jaman Now Bagian 2

noreply@blogger.com (Jasa SEO) — Sun, 01 Mar 2020 05:56:00 +0000

LUCKY SNIPER FR MOBILE

noreply@blogger.com (Jasa SEO) — Sun, 01 Mar 2020 05:56:00 +0000

MAYHEM!!! JHONSON BAWAH 4 PLAYER JALAN-JALAN BIKIN GREGET

noreply@blogger.com (Jasa SEO) — Sun, 01 Mar 2020 05:50:00 +0000

SATUAN TENAGA DALAM DUNIA OTOMOTIF Bagian 2

noreply@blogger.com (Jasa SEO) — Sun, 01 Mar 2020 05:49:00 +0000

Cara Jitu Promosi Online Jasa Seo Murah Jasa Internet Marketing Terbaik

noreply@blogger.com (Jasa SEO) — Thu, 29 Aug 2019 02:49:00 +0000

Mau Traffic Website Anda Meningkat Secara Organik?

Mau Membership Website Anda Meningkat Secara Organik?

Jasa seo murah bergaransi halaman 1 google kami Ialah Solusi Anda Mendapatkan HALAMAN PERTAMA di Hasil Penelusuran Google Indonesia. Saat orang-orang mencari bisnis online Anda di Internet, Apakah anda yakin mereka yang memerlukan produk anda sudah menemukan laman laman website Anda? Segera hubungi jasa seo murah berkualitas kami, optimasi laman web Anda sekarang untuk mendapat peringkat google lebih tinggi dari pesaing Anda!

Apakah Anda Ingin Peringkat Situs Web Anda Berada Di Halaman Pertama Google Search?

Situs tak menguntungkan bila tidak ada yang memandangnya. Jasa seo bulanan murah akan membantu peringkat web Anda muncul di halaman pertama Google. Data terencana yang masuk ke index google dapat mendorong peringkat halaman lebih bagus daripada yang lain. Bantuan snippet juga menunjang Anda kian kelihatan pada mesin pencari dibanding dengan pesaing Anda.

Seandainya Anda masuk lebih dalam, ternyata jasa optimasi seo website itu tak cuma bicara tentang ranking saja. Buktinya, Jasa seo murah terbaik sanggup meningkatkan mutu dan kuantitas traffic yang masuk ke situs dan blog Anda. Itu artinya, visitor tak cuma asal mampir ke website Anda. Tetapi, juga ikut melancarkan Anda dalam meraih tujuan web. Baik itu meningkatkan branding sampai mendongkrak angka transaksi.

Mau website anda dioptimasi oleh ahlinya?

Berkeinginan tau penyedia Jasa SEO terbaik dan berkualitas di Indonesia? anda datang ditempat yang sangat pas. Sudah mencari jasa seo bulanan di internet melainkan belum menemukan penyedia jasa seo halaman satu yang cocok dengan harapan anda? sekarang anda bisa memakai layanan jasa seo profesional kami. Tidak cuma menaikkan peringkat situs anda saja, melainkan juga mendatangkan traffic situs yang selalu membanjiri situs anda secara organik. Penyedia jasa seo terpercaya dari kami yakni solusi terbaik untuk anda yang berharap laman website nya berada di halaman satu google dengan teknik jasa seo aman, pastinya anda tak mau web web anda mendapatkan persoalan di masa akan datang, sehingga anda mencari jasa seo garansi yang menggunakan teknik “White hat SEO”. Selaku penyedia jasa halaman 1 google kami bertanggung jawab atas keamanan situs anda. Segera pakai jasa seo berkualitas kami sekarang!, rasakan perbedaanya menerapkan optimasi seo murah berkualitas dan tanpa memakai optimasi SEO.

Mengapa Website Bisnis Anda Butuh Jasa SEO?

Paket seo bulanan diketahui sebagai teknik atau ragam komputerisasi marketing tepat sasaran untuk berbisnis masa sekarang. Layanan jasa seo murah bekerja dengan mengoptimasi atau meningkatkan kinerja web Anda lewat organic traffic. Tujuan utama jasa seo terbaik dan berkualitas yakni menempatkan situs Anda di peringkat teratas atau minimal di halaman pertama hasil pencarian. Melainkan, bagaimana layanan jasa seo membuat bisnis Anda bisa berkompetisi di tengah ketatnya kompetisi bisnis online ketika ini?

Apa sih SEO itu?

SEO adalah singkatan dari Search Engine Optimization yang yaitu teknik yang dipakai untuk optimisasi suatu website dengan tujuan memudahkan mesin pencari untuk menemukan halaman/website dan menempatkan di halaman pertama di mesin pencari dengan keyword yang ditetapkan oleh user.

Dengan menempati halaman pertama atau dengan menempati di urutan pertama di mesin pencari maka akan lebih berpotensi untuk mendapatkan pengunjung yang lebih banyak

SEO murah bergaransi sangat berkonsentrasi terhadap kata kunci yang diinputkan oleh user, oleh karena itu dengan memakai teknik seo termurah ini akan membantumu dalam menemukan sasaran user yang tepat untuk segala konten yang kamu buat. Tentu dengan memfilter kata kunci yang ada, user dengan target yang ideal akan mendapatkan manfaat dari isi konten yang kamu buat. Dengan manfaat yang diperoleh oleh user dari konten yang kau buat, tidak mustahil bila user akan kembali lagi ke websitemu dan membaca konten-konten update yang kau sediakan.

Apa Manfaat dan Kegunaan SEO bagi website anda?

Kalian kenal fungsi dari jasa seo website murah yaitu membantu untuk mempermudah mesin pencari untuk menetapkan peringkat website di mesin pencari sehingga bisa ditampilkan layak dengan relevansi dari kata kunci yang diinputkan user.

Industri Kompetetif di Internet, Mendapatkan Traffic, Selain itu, mengaplikasikan paket jasa seo pada situs, akan meningkatkan traffic pengunjung jauh lebih banyak pada halaman pertama. Tentu pengunjung akan banyak mengunjungi situsmu jika kau berhasil menerapkan teknik jasa optimasi website seo ini dan tampil dihalaman pertama pada mesin pencari. User secara otomatis akan memilih situs yang pertama kali ia lihat untuk menerima info yang lebih cepat. Tak perlu selalu head to head dengan kompetitor di paid marketing yang mahal.
Relevansi Target, Menjaring Target Audiens yang Pas, Manfaat pemakaian jasa page one google pada web yang akan kau temukan yaitu relevansi atau kecermatan target. Mesin pencari akan memberi arahan pengunjung ke tujuan yang mereka inginkan dengan menginputkan kata kunci. Ini akan membuat web atau konten yang kamu buat menjadi lebih cocok dengan sasaran yang diinginkan. Tidak cuma menolong audiens menemukan laman, SEO Google juga memungkinkan Anda menjaring sasaran audiens yang ideal.
Meningkatkan Kepercayaan terhadap website kamu, Meningkatkan Penjualan dan Konversi, Web yang tampil di halaman pertama telah dipastikan mempunyai kepercayaan pelanggan lebih tinggi. Itu dikarenakan saran yang dikasih oleh mesin pencari dianggap sangat relevan dan memberikan kabar yang diperlukan oleh user.
Membangun Brand Awareness, Meningkatkan Brand, Butuh Branding Kuat, Bila kau seorang pembisnis atau seorang marketer, SEO dapat diterapkan untuk meningkatkan brand awareness yang tentu saja memberikan keuntungan yang berkali-kali lipat. Bagaimana tak? Bayangkan saja dengan penerapan SEO ini akan meningkatkan mesin pencari untuk menemukan web kau dan hal hasil, jikalau webite-mu berada pada halaman pertama menyebabkan banyak orang baru yang tahu mengenai situs mu. Secara tidak sadar akan menjadi sebuah promosi yang berpeluang mendatangkan pelanggan baru. Halaman pertama Google mengundang banyak trafik dan menjadi eksistensi bisnis di internet. Metode paling simpel yang bisa orang lakukan untuk menemukan produk yang mereka inginkan ialah: mencari info di Google.
Promosi Berkelanjutan Luar Jangkau Iklan, Kamu dapat memanfaatkan teknik SEO untuk mengerjakan promosi 24 jam tanpa tarif. Berbeda sekiranya kau memakai google ADS yang memerlukan tarif yang extra untuk mendatangkan pembeli. Dengan menggunakan SEO kau bisa mempromosikan brand 24 jam tanpa henti selama laman kamu tidak hilang. Pakai SEO untuk menjangkau calon customer yang tidak terjangkau iklan.

Bagaimana Cara Kerja Mesin Pencari Google?

Perlu kamu perhatikan bahwa mesin pencari akan menolong user untuk menemukan topik yang dicari dengan meng input kan kata kunci (keyword). Oleh sebab itu kamu wajib mempertimbangkan kata kunci yang tepat untuk artikel maupun konten yang hendak kamu publikasikan. Tetapi dengan menetapkan kata kuncipun belum efektif apabila kau tak mengenal bagaimana cara kerja mesin pencari dan bagaimana dapat mesin pencari menempatkan situs mu di top position anatara peringkat 1 hingga peringkat 3. Search Engine atau yang lebih kita kenali dengan mesin pencari memiliki tiga tugas utama guna memfilter permintaan yang kau inputkan.

Crawling, Crawling merupakan cara kerja yang pertama dijalankan oleh mesin pencari. Mesin pencari akan melaksanakan crawling ini dengan tujuan untuk mengumpulkan informasi detail dari sebuah situs. Progres ini dilaksanakan oleh Robot/ Bot yang bekerja secara terus-menerus mengumpulkan detail website seperti halaman, judul, kata kunci, gambar sampai internal tautan yang ada pada web.
Indexing, Sesudah mesin pencari menjalankan crawling, berikutnya data-data akan disimpan pada database search engine dengan kata kunci tertenu. Halaman-halaman yang belum terindex tidak akan tampil di search engine.
Processing, Pada tahap processing ini mesin pencari akan menerima permintaan dari user dengan inputan kata kunci yang diketikkan di mesin pencari. Selanjutnya mesin pencari akan melaksanakan perbandingan kata kunci dengan membandingkan web-website yang terindex di database mesin pencari.
Calculating Relevancy, Calculating relevancy ini yakni pembandingan halaman-halaman web yang sebelumnya sudah terindex untuk mencari laman dengan kata kunci relevan cocok dengan permintaan user. Kian relevan situs tersebut akan memiliki kemungkinan besar untuk tampil di halaman utama mesin pencari
Retrieval, Tahap ini yaitu langkah mesin pencari dengan memberikan halaman situs yang relevan dengan permintaan user. Tiap search engine mempunyai algoritma yang berbeda untuk mempertimbangkan suatu halaman yang akan ditampilkan di halaman pertama. Tiap mesin pencari memiliki algoritma yang berbeda, oleh karena itu akan berbeda pula hasil pencarian yang ditampilkan walau dengan kata kunci yang sama.
Ranking, Mesin pencari tidak akan sembarangan dalam memposisikan ranking pencarian. Mesin pencari akan menjalankan pengerjaan di atas guna memperlihatkan halaman yang relevan untuk user dengan inputan kata kunci yang relevan. Ini amat berkaitan erat dengan SEO (Search Engine Optimization) dimana semakin relevan halaman web, maka mempunyai kemungkinan besar untuk mendapatkan ranking teratas. SEO sendiri bekerja untuk mengoptimalkan keyword yang dipakai guna mudah terindex oleh mesin pencari sehingga halaman mendapatkan peringkat teratas dan ditampilkan dihalaman utama mesin pencari sesuai dengan relevansi kata kunci yang diinputkan oleh user di mesin pencari.

Faktor Penting dalam Search Engine Optimization

Tiap harinya, ada lebih dari 6,5 miliar pencarian yang diterima dan diproses mesin pencari Google. Karenanya, dapat ranking satu atau setidaknya timbul di top 10 di halaman pertama akan mendatangkan lebih banyak traffic ke web laman Anda.

Naik turunnya peringkat ditentukan sebagian unsur SEO yang terus diperbarui seiring dengan pembaruan algoritma pencarian. Tujuannya, agar konten yang ditampilkan relevan dengan yang dicari pengunjung dunia online.

Berikut faktor ranking dan indikator utama SEO:

Kecepatan loading (page speed). Merujuk pada jumlah waktu yang diperlukan situs sampai terbuka total. Kian cepat loadingnya, semakin tinggi pula peringkatnya di search engine. Karenanya dari itu, Anda seharusnya memantau performa situs secara berkala memakai tool PageSpeed Insights Google atau Pingdom Speed Test.
Mobile-friendly. Website dikatakan mobile-friendly sekiranya ukurannya secara otomatis mengikuti ukuran layar perangkat yang dipakai untuk berselancar, seumpama tablet atau telpon pintar. Untuk mengukur tingkat responsif desain, Anda dapat gunakan Mobile-Friendly Test Google.
Kwalitas konten. Buatlah konten yang relevan, spesifik, dan menjawab keingintahuan pembaca. Amati juga panjangnya, struktur, kata kunci yang dimasukkan, dan berita yang dikasih. Hal-hal ini yang nantinya dievaluasi oleh Google. Konten yang unik dan original juga akan menarik lebih banyak pengunjung dan meningkatkan visibilitas laman.
Backlink. Sering mengamati tulisan koran komputerisasi yang menyisipkan tautan, semisal ke Wikipedia? Nah, tautan dari artikel yang mengarah ke Wikipedia inilah yang disebut backlink. Nama lainnya merupakan inbound tautan. Bila banyak blog dan website yang menyisipkan link website Anda di tengah-tengah konten mereka, itu berarti situs Anda diandalkan sebagai sumber yang relevan. Backlink yang berkualitas, dan tentu saja datang dari laman tepercaya, akan memengaruhi performa laman di search engine.
User experience. Bounce rate dan waktu tinggal (dwell time) ialah dua dari sekian hal yang dinilai Google dalam mengevaluasi kenyamanan pengunjung ketika berada di web Anda. Bila tak ada satu orang malah yang tinggal lebih lama, Google akan menganggap laman Anda tak relevan. Sebaliknya, jika mereka ingin berlama-lama, Google akan mengevaluasi isu di situs Anda relevan dan berkhasiat.
Keamanan website. Indikator ini mencakup segala perbuatan untuk melindungi web dan pengunjung dari ancaman atau bahaya online. Selain itu, pemakaian HTTPS pada URL juga dibuat standar keamanan. Website yang ada tanda Not Secure tidak akan dipercaya bagus oleh search engine ataupun pengunjung. Oleh karena itu, penting sekali bagi tiap-tiap webmaster untuk mengaktifkan sertifikat SSL.

Hal-Hal yang Perlu Diperhatikan untuk SEO

Sesudah memahami apa itu SEO beserta unsur-faktornya, Anda kini pasti sudah mulai mempunyai ilustrasi yang lebih terang perihal taktik seperti apa yang akan Anda terapkan.

Berikut daftar situs yang sudah kami kumpulkan untuk Anda yang berkeinginan mempelajari SEO:

Google Webmaster Central Blog. Blog ini selalu memuat kabar terkini tentang perubahan algoritma Google. Tak hanya itu, Anda juga akan menerima info tentang unsur SEO terbaru, trend, praktik SEO, dan fitur terupdate di pencarian Google serta core update.

Ahrefs. Blog Ahrefs memiliki banyak sekali artikel dan panduan seputar SEO dan pemasaran. Kontennya sendiri senantiasa diperbarui dan ditulis oleh spesialis SEO dan praktisi marketing.

MOZ. Selain menawarkan tool dan software SEO, Moz juga memiliki blog dan pusat pembelajaran yang menyediakan kiat dan trik SEO, data market terbaru, dan berjenis-jenis topik untuk mengasah skill marketing.

Google Webmaster Central Blog. Blog ini senantiasa memuat isu terkini perihal perubahan algoritma Google. Tak hanya itu, Anda juga akan menerima isu seputar faktor SEO terupdate, kabar terhangat, praktik SEO, dan fitur terupdate di pencarian Google serta core update.

Ahrefs. Blog Ahrefs memiliki banyak sekali artikel dan tutorial perihal SEO dan pemasaran. Kontennya sendiri senantiasa diperbarui dan ditulis oleh spesialis SEO dan praktisi marketing.

MOZ. Selain menawarkan tool dan software SEO, Moz juga memiliki blog dan sentra pembelajaran yang menyediakan tips dan trik SEO, data market terkini, dan berjenis-jenis topik untuk mengasah skill marketing.

SEO Backlink Paket Pemula

1 Link Website / URLs
1 kata kunci utama ( 2 suku kata )
3 kata kunci turunan ( 3 atau 4 suku kata )
5.000 Backlink Profile = Rp600,000
500 Backlink Profile High DA = Rp450,000
1.000 Backlink Artikel WEB 2.0 = Rp600,000
1.000 Backlink Artikel WIKI = Rp600,000
100 Backlink Profile EDU/ GOV = Rp250,000
100 Social Network Submit = Rp200,000
1.000 Social Bookmark = Rp350,000
500 Backlink Artikel PBN = Rp800,000
25 Backlink PDF = Rp150,000
50.000 Blog Comment = Rp250,000
Jumlah = Rp4,250,000
Diskon = Rp250,000
Total = Rp4,000,000

SEO Backlink Paket Medium

1 Link Website / URLs
2 kata kunci utama ( 2 suku kata )
6 kata kunci turunan ( 3 atau 4 suku kata )
5.000 Backlink Profile = Rp600,000
1.000 Backlink Profile High DA = Rp800,000
2.000 Backlink Artikel WEB 2.0 = Rp1,200,000
2.000 Backlink Artikel WIKI = Rp1,200,000
100 Backlink Profile EDU/ GOV = Rp250,000
100 Social Network Submit = Rp200,000
1.000 Social Bookmark = Rp350,000
1.000 Backlink Artikel PBN = Rp1,400,000
100 Backlink PDF = Rp450,000
25 Image Backlink = Rp150,000
100.000 Blog Comment = Rp400,000
Jumlah = Rp7,000,000
Diskon = Rp500,000
Total = Rp6,500,000

SEO Backlink Paket Premium

1 Link Website / URLs
3 kata kunci utama ( 2 suku kata )
10 kata kunci turunan ( 3 atau 4 suku kata )
10.000 Backlink Profile = Rp1,000,000
2.000 Backlink Profile High DA = Rp1,500,000
5.000 Backlink Artikel WEB 2.0 = Rp2,200,000
2.000 Backlink Artikel WIKI = Rp1,200,000
200 Backlink Profile EDU/ GOV = Rp400,000
100 Social Network Submit = Rp200,000
1.000 Social Bookmark = Rp350,000
50 Image Backlink = Rp250,000
50 Backlink PDF = Rp250,000
1.000 Backlink Artikel PBN = Rp1,400,000
25 Backlink Press Release = Rp200,000
100.000 Blog Comment = Rp400,000
Jumlah = Rp9,350,000
Diskon = Rp850,000
Total = Rp8,500,000

Tip Trik Cara Gampang Tambah Subcribe Youtube

noreply@blogger.com (Jasa SEO) — Thu, 13 Sep 2018 03:27:00 +0000

Jual Jasa View Youtube Tip Trik Cara Cepat Menambah Subcribe Youtube - Jual Jasa Youtube Murah View Youtube Subscriber Youtube Like Youtube Traffic Youtube Visitor Youtube Jual view youtube murah jasa like youtube subscriber youtube - Meningkatkan Memperbanyak Menambah view youtube like youtube traffic youtube pengunjung youtube merupakan harapan bagi pemilik channel youtube yang sudah mengupload video ke youtube, di harapkan dengan pengunjung yang banyak dapat meningkatkan popularitas. Kunjungilah dan tonton video orang lain yang berkaitan dengan channel kamu, kemudian buatlah komentar pintar dan berbobot jangan asal spam ya. Forum sebagai media sarana promosi yang perlu kamu coba, bisa dengan membuat Thread yang berkualitas, buatlah informasi atau berita yang berkaitan dengan channel kalian, setelah itu berilah dibawahnya referensi untuk mengunjungi channel kamu di youtube.

Jual Jasa View Youtube Tip Trik Cara Gampang Tambah Subcribe Youtube - https://promosimedsos.wordpress.com/2018/05/16/jual-jasa-youtube-view-youtube-like-youtube/ - Jual Jasa Tambah View Youtube Traffic Youtube Visitor Youtube Jual Perbanyak Like Youtube Jual Subscriber Youtube - Whatsapp +6281217139293 - Selain sosial media, Blog juga sangat baik untuk kamu jadikan tempat promosi. Untuk sebagian orang mencari tips youtube tidak hanya mencari informasi dalam bentuk video saja, tapi sebagian mereka ada yang suka dengan membaca dari sebuah blog, untuk mempromosikannya maka kamu bisa membuat playlist dari berbagai video yang ada di youtube kemudia masukanlah video kamu dalam playlist tersebut dan ketika penonton menonton playlist itu maka secara otomatis video kamu akan muncul juga didalam deretan video tersebut secara sengaja atau tidak sengaja pasti ada kemungkinan video kamu ditonton.

Jual Jasa View Youtube Tip Trik Cara Instan Meningkatkan Subcribe Youtube - Jual Jasa Perbanyak View Youtube Visitor Youtube Jasa Tambah Like Youtube Jual Like Youtube Murah Jual View Youtube Indonesia - Alasan utama seseorang memencet tombol ‘subcribe’ adalah karena mereka mengagumi karya dari si pemilik channel youtube dan ingin tahu video youtube terbaru apalagi yang bakal di update. Disini kuncinya adalah konsistensi dalam merilis video youtube secara tepat waktu, berulang dan terstruktur. Bisa seminggu sekali atau setidaknya sekali atau dua kali dalam sebulan. Viewer youtube sekarang sudah pintar, dan tidak mau tertipu dengan judul video youtube yang tidak sesuai dengan isi dalam video tersebut. Jual view youtube memastikan menjaga kualitas dan reputasi channel youtube dengan membuat judul yang menarik dan sesuai dengan kategori, sekali anda menipu akan hilang kesempatan anda untuk mendapatkan viewer youtube. Setelah selesai upload video, jangan lupa untuk mempromosikan video youtube anda melalui jasa view youtube jasa like youtube, dimana jual view youtube akan mem viral kan melalui media sosial ataupun web/blog. Jika anda mempunyai banyak pelanggan/Subscribers youtube akan sangat membantu, karena begitu anda selesai mengupload video akan ada pemberitahuan melalui email. Dan ini sangat membantu anda untuk mendapatkan jumlah view youtube traffic youtube yang lebih banyak.

Part 9 - Research and Analytics

noreply@blogger.com (Jasa SEO) — Sat, 05 Jan 2008 05:04:00 +0000

Viewing the Webpage of Your Competition

There is much to be learned from other affiliates landing pages. We suggest that review your competition before you set-up any full-fledge marketing campaign. Your competition has likely already tested and refined their pages, especially those that remain under the same keywords for an extended period of time (see Watching Affiliate Ads).

On competitor web pages you will want to focus on headlines, the overall quality of the page, the products being reviewed or recommended, and the sales copy. These characteristics can give you a lot of insight into what is working for your competition.

Under no circumstances should you copy a competitor s website, you are strictly using this for your own research so that you can gain insight into what may or may not work on your own pages. Never directly copy a website as there are great benefits to building a unique sales page of your own.

You can also get an idea of other profitable opportunities based on the navigation within your competitor s websites. Are they promoting other industries or products?

Do they have links to other web pages? Successful affiliates are typically involved with product promotions within more than one industry, and by looking at what they are promoting may give you ideas for other promotions.

Note : When researching other advertisers ads, do not click directly on their paid ads within Google, Yahoo, or MSN. This is click-fraud and is costing those advertisers money (would you like it if your competition clicked on your ads?). Instead, right-click the ad, go to the properties, and cut and paste the webpage URL part of the link into a separate browser window. This is an example of an advertisement for Google Adwords and the highlighted url is how you can visit a webpage without committing click fraud.

Their Ads Are Better Than Mine

The highest ranked ads within Google are more than likely achieving a high CTR, and have a highly relevant landing page. If your ad is underperforming, take a look at the top paid listings. Take some tips from their ads.

What components are intriguing visitors to click?

Is there a call-to-action that is enticing the visitor to click on the ad?

Are they using a unique ad writing style?

Are they using a question in their ad description?

One reason why your ads may be getting a low CTR (less than 1%) is the fact that your ad is not unique. Do not copy your competitor s ad copy as it will not result in optimum CTR. Writing unique ad copy that uses call to action phrases and the Common Keyword trick will give you the highest CTR possible. If you do notice a decline in your CTR for a particular keyword, check to see if another advertiser has copied you. If so, you will want to modify your ad to make it unique.

Testing & Analyzing Your Data

You have performed some lengthy research, set-up a campaign, and are now receiving clicks to the website you are promoting. The next step of this process is to implement some sort of testing and/or analytics that you will be able to use to evaluate your campaigns performance and refine your campaign for maximum profitability.

As Internet marketers, we should try to clean or rinse our campaigns of components (keywords, web pages) that are underperforming and just costing us money. It has been said that 20% of an advertisers keywords bring in most of the sales, while the other 80% of the keywords are underperforming. If this is not 100% accurate, it is very close to the truth.

There are several different aspects to a successful campaign, and there are many things that you can refine to increase campaign performance. Are your keywords performing? What about your ads, are they achieving a high enough CTR? Is your web page converting, if not, is it because your merchant conversions are low? Is your squeeze page working? Is your sales copy effective?

There is no scientific approach to refining your campaign. However, there are some things that you can do to get campaign analytics which will help you when deciding which changes you should make.

Web page Effectiveness by tracking Merchant Page CTR

In this test we are going to use my-linker in combination with your Google Adwords account to determine how effective your webpage is at getting visitors to click-through your affiliate links.

My-Linker is a program that is exclusive to WealthyAffiliate members and allows you to analyze your merchant page conversions. My Linker counts merchant page conversions when your website visitors click on your affiliate links. You can set up specific campaigns within my-linker which enable you to build specific linking codes for your site and track how effective your web page is at persuading your visitors to visit the merchant sales page. The higher the merchant page click-through, the better job your page is doing getting the visitors interest enough to send them to affiliate sites.

By adding my-linker links to your web pages you will be able to determine exactly which keywords are generating merchant page click-throughs. This is a very important aspect to a successful campaign, because if your keywords are underperforming, they either need to be deleted, or you need to make your web pages more relevant to these keywords.

Note: Make sure that you include your Google Conversion Tracking ID or else My-Linker will work with Google Adwords. My-Linker will report exactly which keywords are prompting your visitors to click through to merchant pages, and this is very useful data that you can use to determine if a keyword is wasting your money.

Sale Conversions using Google Sale Conversion Tracking data

Many programs online allow you to append your Google conversion tracking code to their URL so that you can track sales. The conversion code is dynamically passed to the order page, so that when someone purchases the product a conversion is tabulated within your Google account.

You can also email merchants and ask them to put your conversion code on their order confirmation page. Typically the merchant will only do this for their high volume affiliates, but it is definitely worth a shot regardless of how much web traffic you send to a merchant page.

Google Sales conversion tracking allows you to track your sales right down to the keyword level. If you have conversion tracking in place for sales conversions, you will find that 20% of your keywords bring in most of your sales. You can quickly weed out underperforming keywords or make the appropriate changes to your web page to make it more relevant and convert better.

Note : If you are using my-linker to track your merchant page click through rates, you will not be able to determine the difference between sales and leads on the campaign summary page. To determine exactly which keywords are generating sales, leads, or both, you need to build a report in the Reporting section of your Google Adwords account.

Under the Advanced Settings choose to add Sales Count and Leads Count. This will split up the conversion data and show you exactly which conversions were sales, and which were leads.

As you can see above, building a custom report will help you determine which "Conversions" came from leads through my-linker, and which were actual sales.

Tweaking Ad performance using A/B Split Tests

Split testing ads is very easy to do within your Google Adwords account. What you want to do is build 2 ads within an ad group that have different ad text, but has the same destination and display URL s. When split testing ad groups, you will want to make sure that your Campaign settings have Ad Optimization turned off.

This will allow each of your ads to run 50% of the time, because if this setting is on, Google will serve your highest performing ad most of the time. For testing purposes, we want a true 50/50 split test to take place so we can determine which ad is performing better. Once you can determine that an ad is performing better (getting a better CTR) you ll want to scrap the loser and replace it with a new ad. At this point a new split test will occur. We suggest that you continually split test ads until you reach maximum CTR for the keywords within the adgroup.

Note : You should use different ad writing tricks for each ad.

Effectiveness of a Website using A/B Landing Page split test.

There are two reasons you would want to split test landing pages: to test sales conversions and to test merchant page click-throughs. Both of these tests will give you an idea on how effective your landing pages are performing and will indicate which landing page styles are the highest performing ones.

To test conversions you will need to set-up 2 different Clickbank accounts. You will build one landing page using the first clickbank account linking code, and one landing page using the other clickbank account linking code. You will then want to build and adgroup and two ads with the exact same ad text, but different destination URL s. You will also want to have your ads served equally ( Rotate ) so that each page receives an equal amount of web traffic.

By having two Clickbank accounts, you will be able to determine which page is converting into sales at a higher rate.. Without having access to conversion tracking through a merchant, this is the most effective way to determine which landing page is converting better for you.

Based on your results you can perform several different tests, and make different modifications to your landing pages to increase your conversions. By focusing on landing page conversions, you will be able to increase your overall campaign profitability.

Merchant Page Click-throughs

One of the most important actions that an affiliate needs a visitor to perform on their page is to click-through to the merchant pages after reading the information. If your visitors never visit the merchant pages, then you will never make a commission, thus why it is very important to keep an eye on this.

To track merchant page click-throughs, we have buildd a program called My-Linker (mentioned earlier), that will allow you to build specific campaigns where you can insert your Google Conversion Code, thus tracking merchant page conversions.

You will need to insert the code that is generated by my-linker in place of your affiliate links, and then you will be able to track which keywords are producing the highest merchant page conversions, and which ones are underperforming. This detailed information will give you insight into which keywords are performing and will give you an overview of how effective your landing page is at getting people to following your links to the merchant page.

Our Thoughts on Analyzing Data

In this section we ve spoke some great tricks that you should consider implementing when trying to refine your campaigns and optimize your campaigns for cost-effectiveness. By performing just a few of these tests, you will be able to determine which landing pages work and why, how well you pages are converting into merchant click-throughs, and through trial and error you will be able to build much more efficient campaigns.

We suggest that you adopt testing into your day-to-day activities. You will not only benefit from it in the short-term, you will be building maximum profitability and save yourself thousands of dollars in the long-term. We have wasted tens of thousands of dollars over the years on keywords and landing pages that simply do not produce, and if you can limit these through testing you can keep this money in your pocket.

This is Part 9 of 9, last part, Success for you with Google Adwords, Bookmark this with bookmark below, Add this !

Part 8 - Google Relevancy SLAP

noreply@blogger.com (Jasa SEO) — Sat, 05 Jan 2008 05:03:00 +0000

Google Landing Page Optimization & The SLAP

The most recent change to the Google Adwords algorithm includes landing page relevancy when determining Quality Score. Google implemented this major shake-up of the paid search algorithm because they were noticing that the user experience was being negatively affected drastically by low quality, irrelevant paid search listings. In other words, the landing pages of ads were not relevant to the ad and keyword.

It s easy to determine if you have been affected by this algorithm SLAP because you will find that your minimum CPC jumps up to an absurd amount like $10.00/click. If you have noticed your minimum CPC increasing drastically, this is because your landing page does not meet the relevancy guidelines. You should never pay this much for a click, as it is almost impossible to make any keyword profitable at an inflated price like this.

Instead, you should learn how to follow Google's rules and build relevant landing pages. We have done a lot of research in this area, and have outlined how you can reach maximum results and get the lowest possible CPC.

While reading the following sections, keep in mind that the more relevant your Keywords, Ads, and Landing Pages are to each other, the lower your minimum bid prices will be.

Multiple Page Sites

Google is very strict on landing pages with only one page. Therefore it is a good idea to include links to pages within your site that talk highly relevant topics (optimally, the pages would include the keywords you are promoting).

We have tested a variety of single-page landing pages, and even though a page may be highly relevant and contain the keywords from the search, it may not lower your minimum CPC to an affordable level. If this is the case, we suggest that you build multiple pages with relative content within your site, and link them together. Google views multi-page sites as a better user experience, therefore grants a higher Quality Score for these sites.

Here is an example of a multi-page site layout:

www.yoursite.com

www.yoursite.com/reviews.html

www.yoursite.com/recommendations.html

www.yoursite.com/contact.html

www.yoursite.com/about-producta.html

www.yoursite.com/about-productb.html

If you can link all of these pages together, you are much more likely to adhere to the Google landing page relevancy guidelines.

Title and Headline

The title and headline of your page should always be highly relevant to the keywords that you are advertising. Make sure that you include relevant keywords within the title and headline of your page.

Google places a lot of weight on how relevant your title and headlines are when determining your landing page Quality Score. If you have something that is completely irrelevant within your title or within the headline of your page, then your will be awarded a lower Quality Score.

If you choose to use Dynamic Page Optimization to dynamically pass keywords into your page, you should make sure that you are using the PHP version that we have given you (see Dynamic Page Optimization). Google's bots can read your pages if they are.PHP, but if you pass the variables using JavaScript the dynamic keywords may not be recognized.

Relevant Domains

Having a relevant URL plays a role in your landing page Quality Score and you can increase your overall standing if you keep your domain names relevant. Obviously, this will not be practical for many people whom are reviewing multiple products across many different industries, but if you want to maximize your campaign potential, you will want to buy relevant domains.

For example, if you are promoting a product like Defeating Google Adwords, you could purchase the domains:

www.defeating-Google Adwords-review-site.com

or you could build something that is relevant to the industry, but not the product:

www.make-money-online-review-site.com

These will reach a higher Quality Score than a domain that is generic.

Note: This contradicts the ability to build multiple product reviews within the same site, but if you want to stretch the most potential out of a single campaign, a targeted domain may be a good option.

If you can t afford to have different domains for every product that you are promoting this is OK, the weighting on having a relevant domain name is very minimal, but we felt a need to mention it.

Keyword Density

Having a keyword density of 3-5% for your focus keyword will benefit your overall Quality Score. A focus keyword will generally be a highly relevant keyword or phrase that you want Google to think is the main topic of your page. For example, if you are advertising the keyword Defeating Google Adwords Review , on your website, you will want to have the exact phrase Defeating Google Adwords Review on your landing page with a density of 3-5%.

There are several free tools available that you can use to check your Keyword Density, but we recommend the following tool:

http://www.keyworddensity.com

Also, including relevant text is very important to achieving a high landing page quality score. If you are promoting the keyword Defeating Google Adwords Review and you send visitor to your webpage that consists text relating to Defeating Google Adwords, as well as Google Adwords, making money online, Internet marketing etc., Google will determine that your page is relevant.

NOTE : Do not try to trick Google by using your focus keyword within your text with a bunch of non-supporting content. The Google bots are a lot smarter than you think and they can tell whether or not your content is relevant.

Build a Fresh Campaign

If Google has raised your CPC to a high level the campaign is Flagged as being irrelevant. This means that no matter what changes you make to improve your landing page relevancy, you will not be able to reach lower CPC.

To lower the CPC, you will often have to re-build your campaign under a new name, and pause or delete the old one. Doing this will clear the negative quality score of the old campaign and allow you to start out with a fresh campaign. It is important to note that this does not always work, but it should be your first attempt before implementing other more drastic changes.

Tip: Google has bots as well as real employees reviewing your pages for landing page quality. You are going to have a much more difficult time trick ing an actual person than an automated program, so be forewarned before you try to trick the system. Instead, build quality landing pages that are highly relevant. This will not only give you a higher Quality Score, it will result in much higher sale conversions.

Building a Fresh Campaign & New Domain

If you have been affected by the latest Google SLAP and are seeing outrageous minimum bid prices, you may need to scrap your old domain and build a new one.

The more research we do, the more evident it is that Google flags domains as being irrelevant. Once you change your landing page to be highly relevant and use multipages you still may have trouble getting your bid prices down. In this case you will need to build a new campaign, and at the same time, move your website to another domain. If your domain is flagged as irrelevant there is little that you can do to lower your minimum CPC. In all of our campaigns where we have been affected by the recent Google Slap, we have been able to get our CPC down to normal levels by rebuilding campaigns, and moving our new, more highly relevant pages to new domains.

The Google SLAP is not a bad thing though. It has single handedly knocked out a HUGE amount of competitors and Google is becoming more and more profitable.

Now that you are strapped with the knowledge of how to SLAP back at Google, you have a big advantage over many of your competitors with keywords that are inactive!

Analyzing Your Competition

Competition is not always a bad thing. You can learn a lot from your competition, especially those that are making money. Analyzing your competition is an integral part of any successful affiliate marketer's research, and it is a component that we suggest you consider adding to your routine.

There are many factors that make up a successful campaign, many of which can be found by looking at your competition.

Watching Affiliate Ads

You can learn a lot of information by keeping an eye on the top page of paid listings within Google. If an affiliate remains under a keyword for an extended period of time, there is a good chance that they are generating a profit from this advertisement.

What you want to do is build a list of the keywords and the corresponding websites that are within the top ten listings for a particular search phrase. To do this you can either build an excel spreadsheet, or take screen shots of the search results. You will want to then check back once a week and see if the same advertisers are still promoting under these keywords.

If you see new advertisers and new websites coming and going every week, chances are that the people advertising the keywords previously were not able to turn a profit from the keywords. These are keywords that you typically want to avoid promoting.

On the flip side, if you see many of the same ads week after week, there are good chances that these advertisers are yielding a profit under the keywords. You will then want to set-up an ad to promote these keywords, as they will likely be profitable to you.

TIP : There is a program available to members at WealthyAffiliate that allows you to watch competitor ads. Many people are claiming that this tool is literally worth thousands of dollars to them. Gain instant access to this tool by joining WA Today.

This is Part 8 of 9, bookmark this with bookmark button below !

Part 7 - How to Make Web Page that Sell ?

noreply@blogger.com (Jasa SEO) — Sat, 05 Jan 2008 04:58:00 +0000

Direct Linking vs. Landing Page

Direct linking is the strategy of sending Pay-Per-Click web traffic directly to a merchant site through your affiliate link. Although this can be an effective and quick method to get web traffic and potential sales, there are several downfalls to this strategy.

If you are not familiar with the difference between direct linking and having a landing page, you should familiarize yourself with this section. When Direct Linking, you send web traffic directly to your affiliate merchant through your sponsored ad in Google. For example, if you were promoting a program such as Defeating Google Adwords, your destination URL would look similar to the following.

http://yourid.defeatadword.hop.clickbank.net

Direct linking is the quickest way to set up a campaign in Google Adwords. You can essentially set up a campaign and have it running in a matter of minutes. This sounds great, but there are several drawbacks to direct linking and they should be taken into consideration prior to using this strategy.

Multiple URL's under the same search term

Last year Google added a new component to Google Adwords which does not allow multiple advertisers to promote the same URL under the same search term. This was brought into effect to increase the quality of their results, and to prevent one company from being advertised several times under the same keyword. If you have been promoting a product through direct linking and cannot seem to get any web traffic to your site this could be why. Another advertiser is promoting the same URL as you under the same search terms. The other advertiser either has set their CPC higher than yours or their Quality Score is higher, thus giving them most of the exposure.

Limitations

The average consumer nowadays is more knowledgeable than ever. They want to compare products prior to making the purchase and get the best value for their money. Direct linking does not give you the ability to take advantage of product comparisons.

Direct linking simply converts into less sales, thus producing a lower ROI. It does not give you the opportunity to promote several products at once. You are forced to rely on the merchant sales copy and Google Adwords does not allow multiple instances of the same URL under any given search term.

Using Direct Linking will not convert into sales as well as a landing page with quality content.

Relying on the merchants sales page

Direct linking does not allow for the opportunity of a pre-sale intermediate page. For this reason you are relying on the fact that the merchant has good sales copy. If they do not, the site will not convert well and you could be wasting your money.

Many products that are available are good quality products, however, the merchant website does not have effective sales text. This can negatively affect your Return On Investment. It is always better to build a landing page so that your paid web traffic can see your sales text prior to visiting the merchant page. It is a trick that has been proven time and time again to produce higher conversions.

No pre-sale opportunity for the visitor

Pre-selling is a good way to connect with a user and increase their buying potential. With direct linking this opportunity does not exist, therefore limiting your marketing potential.

Inability to collect adequate analytical data

Unless you have a Google conversion tracking code set up with a merchant, you will not have the ability to collect any form of analytical data with direct linking. When you have your own landing page or website you can collect this data through counters and other analytical tools.

When to use direct linking

In one word, TESTING. Direct linking allows you to quickly set up a campaign and get a feel for a specific product or industry without the overhead of building a landing page or website. However, you may not be able to get a sufficient amount of clicks as Google does not allow multiple advertisers to promote the SAME URL under the SAME keyword.

We use direct linking when we enter a new industry with products that we do not have any experience promoting, but with this being said, you cannot expect great conversions while using this technique. After you have made a few sales with a product by direct linking, you should always build your own landing page or website as you will sell more product and increase your Return on Investment.

Use the Direct Linking strategy when you are testing a new product or industry.

Building Relevant Web Pages

Many Internet Marketers put more emphasis on getting visitors to their site than focusing on building pages that are relevant to the search. A good landing page will have content that is highly relevant to the search and will have the ability to connect with the visitor on an emotional level.

The difference between a Landing Page and a Web page is that Landing pages are simply single pages with no other links to your domain. The only links on the page should be affiliate links that take your visitors directly to the merchant sales page.

Most paid search result landing pages are not nearly targeted enough, and honestly, most marketers are simply losing money because of this. If you have not been optimizing your pages for search relevance you are losing potential customers and limiting your profits!

Below are tricks that we have applied to several campaigns. These tricks will increase your overall ROI.

Targeted Content

Relevant ads can help generate a click to your site, but having relevant content on your webpage will convert the clicks into sales. Although many Internet Marketers can successfully get a good CTR, it does not mean that their site is an effective sales tool. When you are searching for something using Google, you are hoping to get the most relevant results from your search.

For example, if you advertise the keyword Internet Marketing e-book and your Landing page discusses how to become a successful internet marketer using a particular piece of software, you may not convert as well compared to if you were comparing Internet Marketing e-books. Many people advertise under keywords that are not 100% relevant to their webpage and these advertisers can be throwing away money because of it.

Personal Testimonials

Third party testimonials work well as a marketing tool, but personal testimonials work even better. By relating to the user, you are able to connect with them psychologically which helps them feel more comfortable making a purchase. We have seen increases of over 300% ROI on some of our sites by simply adding a few relative testimonials.

Page Heading

Capturing the visitor s interest in the first couple of lines on your page is paramount. If someone searches for the phrase make money , why not have a headline on your page that has make money in it. This relevance immediately grabs the user's attention, and gives them a reason to stay.

Related Images

Consumers are visual. Providing related images/graphics is a proven marketing tactic that will increase your sales. If you have a make money type site, you can reach better results by adding a picture of money and/or the products that you are promoting.

Compare the Products

Another trick that is highly effective is to build comparisons between products on your Landing page or Web Site. Consumers love to compare products before they buy as it gives them the feeling that they purchased the right product and got the best value for their money. Adding a comparison table to your site can drastically increase your ROI. When comparing products it is also helpful to rank the products as you see fit. The product on your page that is ranked #1 will receive 100% more web traffic than product #2. The main advantage for potential customers is that they do not have to compare products themselves because you will do it for them, and in many cases, this will help a browser become a purchaser.

The Power of a Review Page

A review page consists of a series of product or service comparisons that are compromised of individual reviews. These product reviews are based on several features such as effectiveness, guarantee, customer support, quality, price, description, and several other product-specific attributes.

Review pages are among the most effective selling tools for promoting affiliate-based products. When a visitor receives information on the top products relating to their search, they immediately gain a certain level of purchasing comfort. When customers want a specific type of product, a review page may give them the guidance they need to make the purchase.

A review page has to meet a certain criteria to be effective as there are several different components that can affect your conversion rates. They are as follows:

Keep the Review Products Similar :All the products that are contained within a review should be tightly related. This allows the potential customer to view several products that they are interested in, and based on your reviews, make a smart purchasing decision.
Keep the Reviews Brief : A review should be less than 150 words and should not take up the entire viewing space of a page. If you are going to include a description of the product, it should be an overview of the product as a whole. Do not copy the product s sales page and paste it onto your page as the visitor will end up reading the same text more than once.
Allow for a Lot of Exits : Because a review page is essentially a pre-sale to the actual product s page, you should allow the visitor a lot of exits from your page to the merchant s page. You cannot make a sale directly on your page, so the sooner you get the potential consumer to the merchant site, the better chance you will have to make a commission.
Write Quality Reviews : Become knowledgeable of the product you are promoting. If there are any inconsistencies in the information or the product descriptions, the visitor may see right through this and simply leave your page in search of quality content. Use a collaboration of your own experiences (if you have any), other website reviews, the merchant s website information, and industry information. DO NOT COPY DIRECTLY FROM OTHER AFFILIATE SITES. This is plagiarism.
Proof Read Pages : Ever been on a website and noticed blatant spelling mistakes that diminish the sites quality? I am sure you have, and often times a spelling mistake or grammatical error will make your site look unprofessional. This lowers your ROI because visitors do not feel comfortable with the information you have provided. Use a word editor to proof read your spelling and grammar before publishing your pages.
Provide a Reason to Buy : How will this product impact the customer? Better yet, what will they be missing out on if they do not make the purchase? If a visitor on your page has no reason to buy, they most likely will not. You cannot anticipate that every visitor to your site is prepared to make a purchase, therefore give them a reason.
Adding a reason to buy will increase your sales. Visitors that are interested in the product(s) you are promoting may simply need a reason to buy before they whip out their credit card. It is as simple as stating the benefits of the product! Tell your visitors how the product can help them. For example: a product may save time, money, increase website web traffic, sales, conversions, etc..

How many is too many?

Having a page reviewing 10-20 products is very counter-productive and you will not see results. Doing this simply provides visitors with too many choices (yes, there is such a thing), and they will simply leave your page feeling confused. If you are promoting products with a review page right now, and you are making profits using 10-20, you are not monetizing your web traffic to its full potential.

Keep your review pages from 3-7 items, no more, no less. This will give visitors enough information to confidently make a purchase. Some products work better with 3, and some products work better with 7, just make sure that you keep within the range to reach the best results.

Limit the number of products your review or compare to 3-7 items only

Review Pages For The Advanced Marketer

In the previous section we talked about the importance of landing pages and how having a review page can drastically improve conversion rates. We ve also outlined some of the main aspects of a review page that you should consider.

Keeping Products Similar and the reviews brief
Allowing for affiliate link exits
The importance of a quality review
How correct spelling and grammar can make a difference
How you need to provide a reason for your visitors to purchase
The importance of having between 3 and 7 reviews per page, no more, and no less.

With these points in mind, we want to provide you with some more advanced examples and tricks that we use on a daily basis for many of our top converting landing pages.

Relevancy

We all know that Google Adwords prides its self on relevancy. The more relevant your webpage is to your ad, the higher quality score you will achieve. When you build an ad, Google visits that webpage and looks for keywords that are similar to the ones that you are promoting. For instance, if you are promoting a webpage that reviews Defeating Google Adwords, you may use keywords such as the following:

Defeating Google Adwords, Defeating Google Adwords Review, Compare Defeating Google Adwords, Defeating Google Adwords eBook, Affiliate Marketing eBook, Internet Marketing

If the landing page has these keywords within it, Google will agree that your webpage is highly relevant, and it will give you some Quality Score points.

When a visitor does a search for Defeating Google Adwords Review and they click on your ad, they will reach your webpage and be much more likely to make a purchase if you have the keyword that they searched for within your sales copy. The landing page above shows how you can add the keywords within your landing page. Have a header at the top section of the page that is the same, or similar to the keywords that you are advertising.

In the world of Internet Marketing, being highly relevant and using the proper tricks will enable you to outperform most other marketers out there. Below we are going to outline some advanced tricks that many people do not know about, or implement. We ve tested these tricks and implement them on a daily basis with many of our landing pages. The performance increase can be very significant.

Relevant Headings

If you grab the attention of your visitor using a relevant headings, it is much more likely they will stay on your page longer. If a visitor comes to your page, sees nothing but a sea of text, no images, no highlighted text, or no relevant headings, chances are they are going to leave your page. Keep your visitors interested with a highly relevant header that contains the keywords they used to get to your site. This will instantly draw interest, increase your chances of a click-through to the merchant page, and increase your chance of a sale. Having relevant headings is very important aspect of building great converting landing pages.

Pairing Ad Groups with Landing Pages

Having relative content on your landing page builds greater visitor engagement.

Visitors will stay on your site longer and read more of your information. This can lead to increased sales. If you are promoting a product such as Defeating Google Adwords you can advertise under many different highly relevant keywords like below:

Make money online, internet marketing, Google Adwords techniques, defeating Google Adwords, marketing tips.

All of the above keywords are different, and it is very difficult to have all of them contained on a single landing page. Remember, we want to engage our visitors by providing them with relevant content. Having a header that has the keywords within it will let the visitor know that the page is relevant to what they searched for.

This is where pairing ad groups and landing pages comes into play. If you build a separate landing page for each ad group, and use the common keywords from that ad group in the page headings and adcopy, you drastically increase your chances of making a sale. This trick however, takes some time because you need to modify your landing pages and have a different destination URL for each ad group.

We don t recommend tweaking a new campaign to this much detail, but if you have a campaign that is converting very well for you, it is important that you squeeze out every little bit of performance as possible.

Pairing ad groups with highly relevant landing pages will increase your sales and overall effectiveness of your landing page

Believe us, we've tested the techniques, and they work. Building separate landing pages for each ad group is hard work, but no one said that making money online was easy. If you put this kind of effort into optimizing your campaigns and landing pages you will out perform 99% of other marketers out there. Few people use tricks like this.

Wouldn't it be nice to be able to have your keywords show up in your landing pages dynamically, based on the search term? If there was a trick to dynamically add your keywords to your landing pages you wouldn t have to build more than one. You could save hours of work by implementing such a technique.

In the next section we are going to explain how this is possible, and provide you with step by step instructions on how to add Dynamic Page Optimization to your existing landing pages.

Dynamic Page Optimization

We ve talked about how important it is to have relevant headers on your landing pages, but to do this you need to build separate landing pages for all ad groups.

Dynamic Page Optimization (DPO) can be used to simplify this process and provide highly relevant landing pages by adding keywords dynamically.

DPO is a trick that is to be used by advanced marketers who have a good knowledge of HTML. Below are two pieces of code that you can use to implement DPO. One is made for landing pages that run on servers that support PHP, and one is written in JavaScript and can be added to any html page.

In order to take advantage of DPO you need to have some knowledge of HTML and web design. If you have a server that allows PHP pages to be displayed, you can use the PHP code below. If you do not have PHP installed, you can use the JavaScript version of the DPO code.To take advantage of DPO you need to use the version of code that applies to your application. If you are running PHP, use the PHP code, if not, use the JavaScript code. Wherever you place this code on your page, the keywords that are passed from your Google Adwords ad will be displayed. Below is an example of how to set up your Ad.

When you build your ad you need to append the code ?key=Your+Keywords to the end of your landing page url. Remember, for this to work, your landing page has to have the correct code installed on it. The example above is pointing to a PHP page. If you do not have PHP installed, your URL would look like this:

www.yourwebsite.com/page.html?key=Defeating+Adwords+Review

Your Keywords need to be separated by a + in order for Google to Accept your destination URL. This trick is relatively easy to implement, but some html knowledge is required.

Using this advanced trick will drastically improve your ad performance. Setting up your landing pages will be slightly more difficult, but the time you save on building separate landing pages for each ad group will far out weigh the initial setup process.

Sample Review Pages

In this section we ve talked about the importance of building relevant landing pages, and how it is possible to dynamically insert keywords of your choice into your landing page, but we haven t shown you exactly what a great converting landing page looks like. Below are two examples of landing pages that convert at a very high level. We have tested the lay outs of these pages and have been using them on many of our sites for a very long time. The fact of the matter is that visitors like the layout of these sites, which directly relates to how many sales you make.
You can download the files for these sites and use them as your own. We highly suggest that you use the templates if you are unsure of how to build your first review style landing page, or if want to implement a top converting site into your existing campaign.

This is Part 7 of 9, Don forget to bookmark this with bookmark button below, Add this !

Part 6 - How to Optimize Google Adwords ?

noreply@blogger.com (Jasa SEO) — Sat, 05 Jan 2008 04:52:00 +0000

Inactive Keywords

Now that you are familiar with bidding prices and how to calculate your Break Even Point, we need to talk Inactive Keywords. Google Adwords has made some recent changes and has implemented yet another hurdle that many Internet Marketers are experiencing.

It is a fact that with Google Adwords you can bid as little as $0.01 per click, but for Internet Marketers this will result in the keyword being set to Inactive for Search. This means that your bid price is not high enough for Google to display it in the search results.

Here is the confusing part. All Google Adwords accounts are different, and the minimum bid for a keyword is different from account to account. The reason for this is that the minimum bids are determined by your overall Quality Score and history. If you have always had good CTR and your keywords and web pages are relevant to your product, then your quality score will be high. For this reason your minimum bid prices could be much less than someone with a poor performing account.

If you implement the tricks that are spoke in this articles, your quality score will go up, and your minimum bid prices will ultimately go down. This will save you money.

For many keywords we are able to bid the minimum $0.01 while many other Internet Marketers have to pay up to.20 or.30 cents to activate their accounts. It is easy to do the math and realize that paying less per click increases your overall ROI.

Quality Score determines your minimum bid prices on keywords. The higher your Quality Score, the lower your minimum bid price will be for your keywords.

Optimization your Daily Budget

All advertisers have different budgets, which is why Google Adwords is a fair playing field. You have now learned that Google Ads are placed according to Quality Score, not simply bid price. Advertisers with small budgets can compete with the big players by learning tricks to increase Quality Score. Ad placement is not just based on bid price. If a keyword does not reach high Quality Score then the ad may be overtaken by higher performing ads. With this being said, it is important that you set your budget to something that you can afford.

We have mentioned daily budget throughout this guide, however we need to talk it in more detail here because there are tricks that will allow you to reach more web traffic.

When many people learn how Google Adwords works, they are never taught about budgeting. Here we will teach you some tricks that may answer some of your major web traffic questions.

If you have a real budget of $5 per day, this is the amount that you are actually willing to spend to reach web traffic. If you set your campaign daily budget to $5, chances are that you will spend less than this amount. Many marketers do not realize that if you set your daily budget too low, Google will not serve your ads with every search query that is made with your keywords. Most times you will never even reach your daily budget if you set it too low. For this reason we set our Google Adwords Daily budgets quite a bit higher so that our ads will be displayed as much as possible in the search results.

Here's a formula that works well. Set your daily budget 5x or 10x higher than your actual budget. If you are willing to spend $5 a day then you can set your campaign budget at $25. This will allow for your ad to be displayed in more search results. If your budget is too low, your ads will barely be displayed at all and you will most likely see little to no web traffic. Google Adwords also has a daily budget calculator that will recommend the daily budget for the keywords that you have chosen. If you set this budget 5x to 10x greater, you will be guaranteed to have your ad served in all search results.

When using this technique, you need to be sure that you monitor your account. Although we have never been affected by having a budget 10x higher than what we are willing to spend, in theory you could accumulate these click charges. It is very unlikely and we have never seen it happen, but we suppose it could. For this reason, you need to keep an eye on your campaigns at the beginning.

Do not use this trick with the content network turned on.

Earlier we spoke estimating web traffic and ad positioning. Each time you build an Ad Group you need to use the web traffic estimator to see what keywords are going to get the most web traffic. It is very important to monitor these keywords to make sure that they do not get too much unwanted web traffic. No one should rely on the campaign daily budget. If you are going to be successful in the Internet Marketing business then you need to log into your account multiple times each day to monitor progress.

If you are spending too much money on one term without results you need to lower the bid price for the keywords or even consider deleting it. There is nothing worse than having one keyword that isn't converting into sales burn a hole in your pocket.

The daily budget is calculated on an average 30 day period. If you set your daily budget to $5 you could end up paying more, however, over a 30 day period, Google Adwords will control your spending so that you pay approx $5 on average per day.

Split Testing Ads

Split testing is not a new concept, but it is one of the most powerful methods of optimizing your ads. To split test, you need to set up multiple ads for the same ad group. The great thing about multiple ads is that Google gives you statistics for each ad (CTR, Clicks, and Impressions). This is very useful for comparing ad writing tricks and refining your Ad Groups to get maximum CTR performance.

In this example both of these ads have the same descriptions, but have different titles.

The data from these two ads will determine which is most effective in getting the attention of potential purchasers.

Split testing can save you time and money. We have implemented man split testing campaigns and immediately noticed great increases to ROI & CTR. As we have already mentioned, higher CTR greatly increases your Quality Score resulting in lower CPC and higher ad positioning. Below are some of the most effective split testing methods.

So where do you get the search keywords for your ad? There are four places that might help you find them:

Logfiles : Examine your site's logfiles. How are people finding your site now? What words are they using? What search engines are they using? Are the words they're using too general to be used for Google Adwords? If you look at your logfiles, you can get an idea of how people who are interested in your content are finding your site. (If they aren't interested in your content, why would they visit?)
In fact, if you use Google Analytics to measure your site web traffic, you'll find a category called Keyword Considerations that automatically tabulates the keywords that people have used to find your site via Google and other search engines.
Examine your site : If you have an internal search engine, check its logs. What are people searching for once they get to your site? Are there any common misspellings you could use as an AdWord? Are there any common phrases you could use?
Brainstorm : What do people think of when they look at your site? What keywords do you want them to think of? Brainstorm about the product that's most closely associated with your site. What words come up?
Imagine someone goes to a store and asks about your products. How would they ask? What words would they use? Consider the different ways someone could look for or ask about your product or service, and if there's a set of words or a phrase that pops up over and over again.
Glossaries : If you've brainstormed until wax dribbles out your ears but are no closer to coming up with words relevant to your site or product, visit some online glossaries to jog your brain. The Glossarist links to hundreds of glossaries on hundreds of different subjects. Check and see if it has a glossary relevant to your product or service, and see if you can pull some words from there.
Keyword tools : Google's competitor Yahoo! has its own advertising network called Overture, and it offers a tool to test potential advertising keywords. Browse to the KeyCompete , Search Term Suggestion Tool , Keyword Research Tool , Free Keyword Tool , Keyword Academy , and take a few of your ideas for a spin.

Optimized Ad Copy Test

When setting up a campaign there is an option to allow Google to optimize the serving of your ads. With this option turned on, Google will display your better converting ad more frequently. This allows you to write more than one ad, and the best performer will be displayed more than the others.In the example above, the correct box is selected which will allow Google to optimize your ad serving. If you really want to split test ads to find out which is working better, you need to turn this option off.

Non-Optimized Ad Copy Test

This is the true test of CTR & CPC. Do you want to know which ad is performing better, and which ad CPC has been set lower from a higher quality score? Not allowing Google to Optimize your ads will allow you to truly test which ad is actually performing better because each ad will be displayed equally. Typically you want to allow for a total of 200 clicks before determining which ad is the better performer.

Both tricks can be used to determine different tests. If you want to determine which adcopy is performing better, you need to disable optimized ad serving.

Optimized ad serving will display your best performing ad to your potential customers and in many cases increases your ROI. Both tricks can be used for different purposes and it is important that you understand the differences. Many marketers simply leave optimization on because it is the default option when building a campaign, while many do not even know what its significance is.

Dynamic Keyword Insertion

Most of the time, users click on ads with titles and text that closely match what they're looking for. Lazy advertisers who want to take advantage of the ability to match the user's query in their ad title or ad text can use dynamic keyword insertion. The format is {KeyWord: Alternate text }yes, you need to include those squiggly brackets (called braces). So, if this is placed in your ad title and the user types Red Cactus, Red Cactus will be your ad title.

A typical use of this format is a large list of products that you don't want to create separate ads for; you want users to see something better than a generic title. Here's the problem with dynamic keyword insertion. Even factoring in the ad rank boost you get from the higher CTR that generally comes with matching the user's query, the return on investment of ads using such matching is ofteneven usuallylower than if you use a manual ad title that is slightly less Pavlovian in its appeal to searchers. You do pay a penalty in terms of ad rank when you write ad copy that filters out some prospects, but it's often worth it to pay that penalty.

Dynamic Keyword Insertion is a trick that many Google Adwords advertisers are not aware of. This trick allows the keyword to be dynamically inserted into the title or body of your ad.

If you have a large group of keywords that are relative, it is possible for you to include each keyword in the ad without writing multiple ads. Dynamic Keyword Insertion will allow you to do this.

marketing ebook, marketing guide, marketing resource, marketing techniques

Above are some keywords that you could use Dynamic Keyword Insertion with. When someone searches for a particular keyword and the search term is within your ad, all instances of the keyword are bolded. This has a significant impact on the overall CTR of your ads and will contribute to a higher Quality Score.

Dynamic Keyword Insertion is an effective solution to dynamically alter your ads to target a visitor s search. Here is how it works: When you use this format within your ad, each keyword from your Ad Group will be inserted into the ad dynamically.

{ KeyWord:Default Text}

The first part of the phrase is the word KeyWord , this inserts your keyword capitalizing the first letter of each word. This is followed by a : then by the Alternate Text. If a user searches a key phrase that is too long to fit within the ad, the default text will be displayed instead.

You may also use keyword which will keep your keywords lowercase, and Keyword which will only capitalize the first letter of the first keyword.

When using Dynamic Keyword Insertion, this is what your ad setup will look like.

When a search is done for any of the keywords on the previous page this ad will be displayed using the exact search term within the title of the ad. If the search is longer than 25 characters, Marketing eBook will be displayed as the default title.

Dynamic Keyword Insertion is a great method of getting a high CTR, however it does have some negative effects on an ad s overall Quality Score. Since it is the lazy person s method of hyper-targeting a campaign, Google gives advertisers who use Dynamic Keyword insertion a lower Quality Score.

We use Dynamic Keyword Insertion, and it works very well. With this being said, once you have collected some data about your best performing keywords you may decide to build ads specifically written for the keyword and remove the keyword from your Dynamic Keyword insertion Ad Group.

We know that you are probably thinking that the Dynamic Keyword Insertion function could save you a lot of time, but you are only partly correct. By using Dynamic Keyword Insertion you will be building ads that will reach a very high CTR, as the keywords will be bolded in each of your ads. However, when it comes to overall Quality Score, Google does not give points for ads that use the Dynamic Keyword Insertion technique, therefore lowering your ads overall score.

You can build the exact same ad with or without Dynamic Keyword Insertion, but the ad without will be positioned higher in the search results while achieving a lower Cost per click.

Run Better Tests

Go into the "edit campaign settings" area of your account, for any given campaign. The default method of rotating ads is set to Google's advantage. Google will start crowding out the ad that gets fewer clicks (a lower CTR) and start showing your high-CTR ad more often. That puts more money in its pocket, but it doesn't allow you to run the test evenly to measure through to your revenue stream to be sure which ad is truly the "better performer."

To ensure even ad rotation, uncheck the "show better-performing ads more often" box. Incidentally, the even ad rotation continues to be an underused feature of Google Adwords. You can use it to test more than ads. If you have two or three alternate landing pages, you can send your Google Adwords web traffic to them equally from a given group of keywords just by setting up more than one ad for an ad group, with identical ad copy, and changing only the destination URLs associated with the ad.

If you have tagged each ad URL with unique tracking code so your analytics package knows what's going on (or are using Google's Conversion Tracker), you should be able to compare the conversion rates on these landing pages without having to use any fancy content management tricks on your site. An example would be testing the home page against a tailored landing page, or a category page showing a selection of choices against a page describing a single product in depth. Don't guess, test.

Run Smarter Reports

You don't need to sign up for Google's Analytics service, or buy Webtrends Enterprise, Omniture SiteCatalyst, or other high-powered analytics services, to get useful tracking of your clicks right through to a sale. Google's entry-level Conversion Tracker gives you plenty of information if you set it up right. It's fairly similar to most analytics software in that you have to install the correct JavaScript code on your site and sometimes customize things to pass through revenue data, if desired.

But what if you want to determine the return on investment on ad copy you're testing, as opposed to which keywords or groups of keywords are performing better? Many users aren't aware of how powerful the advanced reporting is in Google Adwords. Go to the Reports tab and, once on the Create Report page, select Text Ad Report. You can then select a time frame and limit the report to the campaigns you're interested in.

Finally, you need to customize the stats shown in the report. Conversion-related data isn't included by default, so you need to bring up the whole range of available report elements (under Advanced Options: Columns, further down the Create Report page) and then click some additional boxes to add them.

Run the report and view it either online or in your preferred downloadable format. Quite simply, if you've made enough sales off the groups of keywords in question, you should see comparative data showing exact cost-per-conversion numbers for ads you've been running head to head (no fancy tracking codes required on your destination URLs). If you determine that one ad is significantly better than another in its ultimate revenue generation effect, you've made the most important discovery you can make about ad performance, and next, you'll want to delete the nonperforming ad and perhaps run new tests. You'll also want to attempt to learn lessons from the test, which is easier if you've been testing certain elements of your copy based on industry theories and your own hypothesis.

Sometimes, these tests are amazing. I ran a test on one product a new ad competing with the old for the month of April 2006. Both generated about 600 clicks. The old ad generated 11 unique new customers at a cost of $9.73 per customer. The new ad generated zero transactions, so we're still waiting on that cost-per-acquisition figure as it is currently at "infinity"! 110...on 600 clicks! That's statistically significant to say the least. Goodbye to the new ad.

This helped us confirm that our call to action in the old ad, relating to free shipping and available inventory, was working well. Unfortunately, Google Adwords doesn't give me suggestions for how to explain to a client that I wasted his cash testing a "great new ad" that turned out to suck. Maybe we can chalk it up to "branding."

Control Your Ad Positions

You can now tell Google Adwordskeyword by keywordto show your ads only in certain positions in the advertising area of the search engine results page. This is available in Advanced Options under Edit Campaign Settings.

Let's say you want your ad to show up only if you can be no higher on the page than ad position 3 and no lower than 6. Enabling the ad position control provides a drop-down box in "keyword settings" for every keyword. The default is "any position," but if you say to show your ad no higher than third position, and no lower than sixth, Google simply doesn't show your ad if your ad rank forces you outside these positions. Be careful with this one.

Essentially, what it's telling the system is to keep your ads turned off unless your positioning criteria are met, so you could see sharply reduced ad impressions if you use the feature. This feature won't adjust your bid for you, so this is not "classic" bid-to-position functionality that is available with some third-party bid management tools. It looks like Google is testing the waters on this feature, including the revenue impact, in order to decide whether to implement a more robust set of bid management options.

For now, Google still has no bid-to-position feature and no day-parting feature. Advertisers seeking such exotica need to investigate third-party options or custom programming on their own through the Google Adwords API. Keep in mind, though, that the existing bid system is easy to use because it has an automatic bid discounter, and it subjects your ad delivery to whatever budgetary parameters you specify. Frequent (several times daily) bid changes are overrated, especially given that your ad rank is not solely dependent on your bid.

Don't Be a Slave to Automation

Google has been brilliant about automating editorial functions. If you're new to some of the legal and policy issues, the process can be daunting. One example is the automated ad copy checker that kicks in when you enter a new ad. Sometimes, the system identifies a misspelling when in fact you're using a niche term that's relevant to your region or industry.

Other times, a potential trademark violation comes up, such as using the word "enterprise" in your ad copy (which is the name of a rental car company). If you're not in the rental car business, it's highly unlikely that your use of a common word constitutes any kind of violation. You should politely appeal to Google in the box provided. Usually, your ad is approved within 48 hours.

CTR and Keyword Match Types

Knowing the difference between keyword match types and how to effectively use them can greatly increase your overall Quality Score. The goal of Defeating Google Adwords is to teach you how to build effective advertising campaigns that will outsmart your competitors. You will pay less, experience better results, and increase your ROI.

Few marketers know how to effectively use match types. In this section examples will be used as much as possible to simplify the explanations of the techniques. The first thing that you need to know are the definitions of the match types that Google Adwords allows you to use for your Ad Groups. These definitions are directly from Google.

Broad Match - This is the default option. If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads will appear when users search for tennis and shoes, in any order, and possibly along with other terms. Your ads will also automatically show for expanded matches, including plurals and relevant variations. Broad matches are often less targeted than exact or phrase matches.
Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes", your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query. In this case, the search can also contain other terms as long as it includes the exact phrase you've specified. For instance, our ad will appear for the query red tennis shoes but not for shoes for tennis.
Exact Match - If you surround your keywords in brackets-such as [tennis shoes]-your ads will appear when users search for the specific phrase tennis shoes, in this order, and without any other terms in the query. For example, your ad won t show for the query red tennis shoes.
Negative Keyword - If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes.

There is more that you need to know about keyword matching options so let s dive right into things. Using broad, phrase, and exact matching options for each keyword or phrase within your Ad Group will dramatically increase your CTR and Quality Score. In order to explain this in detail, an example will be used:

Keyword: Tennis Shoes

If you use the broad, exact and phrase match types for this keyword phrase you will reach higher CTR because the impressions that are calculated for the word will be divided among the 3 match options.

Tennis Shoes, Tennis Shoes , [Tennis Shoes]

If a user searches for Buy Tennis Shoes , then your phrase match term will most likely be triggered. At this point only your phrase match keyword will have an impression calculated for it (and hopefully a click too). If a user searches for Tennis Shoes , then your exact match [ ] term will be triggered and it will have an impression calculated for it.

If a user searches for Shoes basketball tennis soccer your broad match term may be triggered and an impression would be calculated.

According to the above examples, 3 impressions have been calculated, one for each match option. Now let s compare this to if you were only using broad match option for your keywords.

Using the same keyword above, you would now have 3 impressions for Tennis Shoes. So why does this matter? Using broad, phrase and exact match options for every keyword in your Ad Group will separate the impressions among the 3 keywords thus giving each keyword the chance for a higher CTR. Higher click-through ratios (clicks / impressions) for each keyword will improve their overall performance.

In this example we only have one unique keyword Tennis Shoes, but by using broad, phrase, and exact match Google calculates the statistics for each keyword separately, thus spreading out the impressions among the 3 match options.

Each keyword bid and position is calculated separately from other keywords and this trick will allow you to reach higher positioning at a lower cost. Having a high CTR also helps your overall Quality Score.

Use all three match types for every keyword that you include in your Ad Groups. Using this trick will dramatically increase your CTR. We recommend using a maximum of 25 unique keywords per Ad Group, however when using Broad, Phrase, and Match type options you will end up having 75 Keywords. This is fine as you still only have 25 unique keywords.

Using the Google Content Network

We warn our members at Wealthy Affiliate to turn off the Content Network when they are first starting out. This is the biggest mistake that can be made when starting out with Google Adwords, as 70-80% of your web traffic will come from this source, and you will lose money. However, if you have experience with Google Adwords and have campaign data, you can leverage the Content Network to increase your profits.

For those of you that are still wondering what the content network is, we will give you an overview of how it works, and why it is a bad idea to start out with the content network activated.

The content network consists of a large network of publishers (essentially web site owners), that display Google Ads on their web pages. Based on the pages content, Google will serve the most targeted set of ads.

Theoretically, this web traffic sounds highly targeted. Realistically, this web traffic is coming in the form of Arbitrage sites, and other bulk, low quality web traffic strategies. This web traffic simply does not convert the same way that search network does, and it is recommended that you have this turned off initially (especially in the product testing phase).

How to make Content Network web traffic convert

To be profitable using the Content Network you need to find a product that has high ROI. If you can get conversion data you will have the ability to determine which keywords are converting into sales. You can then use these keywords within your content network campaigns at a lower CPC. With this being said, it is not always possible to determine which keywords are converting into sales unless you own the product and can include your conversion codes on the sales page. If you do not know which keywords are converting for you, then we recommend keeping the Content Network turned off. You can waste thousands of dollars with the Content Network turned on, and in many cases beginner marketers do not know this. If you choose to use the content network, you can use same ad tricks that we have already spoken about.. The WOW factor has been proven highly effective to grab the attention of content network web traffic.

Search Network

The Content Search Network consists of sites that have added the Google Search functionality to their page or have their own independent search function. The Search Network is typically higher quality than the Content Network as people are getting your results in the same way as they would if they were searching a particular subject within Google. The main difference is that the search does not originate from the Google Search Engine.

Content Network

The Content Network is the lowest quality form of advertising within Google Adwords. The reason for this being that the Content Network is essentially a group of people with websites that get paid to put your ad on their webpage, also called Google Adsense.

Often times this web traffic is driven from low quality web traffic sources (bulk web traffic) in order for these Adsense Publishers to turn a profit. The Content Network can be a valuable asset to certain products/services campaigns, but the CPC must be set to a much lower price. We suggest that you set the bid anywhere from $0.01 - $0.05 if you are going to give the content network a try.

Setting Content Bids

Since Google's Content Network is not nearly as targeted as Google.com web traffic, it will not convert as well. If you set your bids the same for the content and search networks, you will find that your advertising cost will be very high, with a majority of that (70-80%) coming from your Content Network web traffic. Because of this, Google has recently added new functionality to their Content Network to allow you to bid on the content network separately. Unless you have significant conversion data telling you otherwise, you should not spend anymore than $0.05/click on the Content Network. If you are new to Internet Marketing, you should avoid using the Content Network until you feel comfortable with Google Adwords and Internet Marketing in general.

Control Your Content Bidding

Some advanced advertisers might want to use custom programming to separate clicks from Google's "content partners" from clicks on the same keywords emanating from the search network. I prefer to use established analytics packages that do this. At the very least, you need to understand that most "content targeting" clicks are worth significantly less to the average advertiser than most clicks originating from a web search.

In Edit Campaign settings, make sure you enable "content bidding" if you have "content targeting" enabled. Then set different bids on content, ad group by ad group. If you're bidding around $.50 on a set of keywords, I'd recommend bidding $.15$.20 on content, or even less. The only way to know for sure is to use sophisticated analytics.

Control Your Geography

During campaign setup, you're offered "location targeting options." For existing campaigns, you can edit these settings. Specify countries and territories, regions and cities, or custom. Whatever you do, don't show your ad to the whole world unless that's your intention. Using custom geography, you can even target a radius of a few hundred miles, or a geographic "shape," if you're handy with the tools, which are now easier to use with a WYSIWYG-type interface on a map.

Boo-yah! This functionality works fairly well subject to the limitations of mapping users' IP addresses to exact locations. It's currently available in about 15 countries. Even national advertisers may find this highly useful, running campaigns in several dozen major metropolitan areas and adjusting their bids upwards in some of them to reflect the cities that are most responsive in terms of sales conversions.

A lot of these features can be a downright blast to use, especially for junkies. Don't forget your goals: acquiring new customers and communicating with them effectively and consistently. Ultimately, it's about customers, growth, and profitwhatever those concepts mean to you and your business. Many of the most advanced features have the effectwhen boiled downof causing you to buy too much media, or too little. Keep that in mind as you build and refine a campaign that runs consistently in an optimal range.

This is Part 6 of 9

Part 5 - Being a winner in your Competition

noreply@blogger.com (Jasa SEO) — Sat, 05 Jan 2008 04:47:00 +0000

Quality Score

If you have not heard of Quality Score, then you are not running your Google Adwords campaign as optimally as you could be. Quality Score is Google's point system that ranks each and every ad and determines where it is positioned within the sponsored results. It also determines what the minimum bid price will be on keywords you wish to advertise and how much you pay-per-click.

If you can reach a high Quality Score you can get a higher ad position than a competitor who is paying more per click. This is one reason that Google Adwords is an Internet Marketer's dream system. Unlike Yahoo! Marketing and other pay per click networks, you can attain great ad positioning without having to spend more than the other competitors. Quality Score has enabled Google to reach the highest quality paid search results of all other advertising networks.

Quality Score is based on 5 different variables, all of which impact your ad's overall score. These variables include CTR, Ad Content, Ad Grouping, Ad History, and Landing page content. This section is very important so please make sure that you understand the following information well.

1. CTR - Click-Through Rate

Your campaign click-through rate is the ratio of impressions you serve to the number of clicks those impressions generate (clicks divided by impressions measured in page views). Click-through rate tells you whether the particular message you're using is well written, well presented, and well targeted to the particular audience you're trying to reach

Your campaign click-through rates can be difficult to calculate because impressions are often served by external servers and usually require that data is imported into your measurement solution. Also, some advertising servers don't actually measure or report on clicks, forcing you to use responses as a proxy for clicks.

As mentioned earlier, CTR or Click-Through Ratio is the percentage of clicks your ad receives in relation to the number of search impressions. CTR directly relates to how compelling your ad is to the target audience. There are several tricks that can be implemented to increase CTR, some of which have been spoke earlier in the Ad Copy section.

CTR is one of the most important factors that you want to master in order to reach a high Quality Score. If you are experiencing CTR of 1% or less, you can easily increase this to 5%+ by using the Common keyword technique. We have helped many Internet Marketers cut their advertising costs in half by implementing this technique.

Having keyword-relative content within your ad will increase your Quality Score. One suggestion is to have the keywords from your Ad Group within your ad. For example, if you are promoting the keywords money, make money, how to make money, you could build a single Ad Group with a title like the following: This not only increases your Quality Score (as the ad is relevant to the keywords), it will increase your CTR as people will be more inclined to click your ad because the search terms are bolded.

2. Your Ad Content

Having keyword relatives content within your ad increase your Quality Score

3. Ad Grouping

Building ad groups is very important to not only building a good Quality Score, but increases the relevance of your ad copy to your keywords. Try to keep your Ad Groups to a size of 25 keywords or less. Although Quality Score is a particular rating given to a keyword, the bigger your Ad Group, the less targeted your ad becomes, thus decreasing your Quality Score value.

4. The History

Whether you like it or not, Google makes account predictions. If your Google Adwords account has performed poorly in the past, it automatically assumes that your ad & Ad Group quality is going to be low with any new Ad Groups (or additional keywords). If you have noticed that your ad is inactive, it is because your maximum bid is not set high enough for Google to display it in the search results. This may be a result of poor ad performance in the past. Do not worry, you can lower the minimum CPC if you improve your CTR, which is obviously in direct relation to the quality of your ad.

If you have an ad that has performed well in the past, you can use Google's historical predictions to your advantage. You can add highly related keywords to your top performing campaigns Ad Groups and you will find that the minimum CPC will be much lower than that of an account with poor ad history.

Put effort into initially setting up quality Ad Groups and this will greatly improve the predictions Google makes.

5. Landing Page Content

The most recent addition to Google Adwords Quality Score formula is landing page content. The idea is that the more relevant the landing page, the higher the quality the search results. With quality being one of Google's main focal points, they have put a system in place to monitor the quality of the sponsored search results, and the actual relevance of the landing pages to the search terms. This will have a negative effect on your overall Quality Score if your ad is not relevant to your landing page, or if you are using particular tricks to alter or hide page content (cloaking, redirects).

Your landing page must include relevant content to the search term or your Quality Score will be negatively affected.

Another Landing Page Relevance

With Google's latest Big Daddy upgrade that took place, the Quality Score algorithm has seen a major shift. In addition to many to the other components of Quality Score, landing page relevance has been added as a significant aspect. In order to reach a high QS now (and good positioning), a landing page that is highly relevant to the initial search query is required. This means that if someone searched the term fix my golf swing , you should have these exact terms on your website. It is also good to include related information.

Google put in place to improve the quality of the paid search listings. We have done tests to validate the importance of landing page relevance and in some instances a relevant page cut 25% of the overall Cost-Per-Click and got ad positioning that was 3-5 spots higher. Landing page relevance is KEY and you should not ignore it.

Tips for a Relevant Landing Page:

Include a Relevant Title : Within the “title”“/title” tags on your webpage, you should include the keywords that were used in the search query. If someone typed in fix golf swing and came to your webpage, your title should include golf swing and ideally, the exact phrase.
Use Relevant Headlines : Headlines, in particular ones that are larger text or are included within “h1” tags should be highly relevant and include the keywords from the search query.
Relevant Content :Google searches the content within your webpage as well as the header and title.
The content should be relevant to your title and content anyways, because if you are trying to just optimize your website for Google, then you may be missing the boat on your actual customers. The higher the relevance, the higher the conversions never overlook this fact.
Build Static Web Pages : Many people have scripts in place for to insert the keywords from the search query dynamically into their webpage (see DPO section). This is great, but you may be lowering your Quality Score slightly as Google does not interpret dynamic content.
Building static web pages will obviously generate the highest Quality Score but will take the longest to implement. If you are going to use DPO, make sure that you have relevant content on your webpage to lessen the affects that it may have.

If you notice that your minimum CPC is very high, it is quite likely due a lack of landing page relevance.

What Effects on Ad Placement ?

Now that you are familiar with Quality Score it is important to implement the correct tricks so that you can reach the best return on investment while keeping the relevance and overall quality of your campaign high.

There is a fine balance between bidding, ad placement, Quality Score, web traffic, and overall cost.

Get Position and Bid

When you build a new ad campaign, the web traffic that you generate should be very important to you. Remember, the more quality web traffic that you can achieve, the more potential you have to convert a visitor into a buyer. With this in mind, make sure that you are not paying too much for this web traffic as your advertising expenses need to be less than your overall sales in order for you to turn a profit.

When starting a new campaign it is a good idea to get your ads placed on the first page of search results. Each page has up to 10 places where paid listings will appear so positions between 1 and 10 will be on the first page, thus getting more web traffic. Most search web traffic does not go beyond the first page when doing a search.

How do you know what position your ads are going to be placed in? You can use Google's web traffic Estimator for this.

The Web traffic Estimator is a powerful tool but it is not 100% accurate. The results are based on previous data that Google has collected from the searches that were done in a specific time period. For this reason the Web traffic Estimator can only be used as a guide. Regardless of the accuracy of the Web traffic Estimator, it is a great tool to use as it will help you determine how much you should begin your bidding at.

After you enter the keywords into an Ad Group, you will be taken to a page that looks like the image below. The page will ask you to enter your maximum CPC into a textbox. After doing this, click the link that says View Web traffic Estimator. A page will be displayed that shows you how much each keyword will cost, the estimated average CPC and position. You will want to play with your bid so that you can get the most web traffic for the least cost. You can enter different bids and update the page by clicking the Get New Estimates button.

It is also a good idea to sort the estimates by clicks per day. Click the Clicks Per Day link at the top of the column to sort. This will bring the keywords that will get the most web traffic to the top of the list so you can see where you may be spending your money. We want to keep the average position between 1 and 10 so that your ads appear on the first page. To do this you may have to adjust your maximum bid. Once finished, you can click the Continue button and save your ad.

If you cannot afford the bid price to be on the first page, you can still test out your Ad Group with a lower maximum bid. This is still effective but it will take you longer to generate web traffic.

What Cost of Web traffic ?

It is always difficult to know which keywords will convert into sales, so it is important that you keep a close eye on all of your new campaigns. As soon as you start getting impressions and clicks you will be able to see where you are spending money, and what keywords are costing you. Web traffic is very important, and the more relevant web traffic the better, but if you are not converting sales then the web traffic that you are getting is not worth the money. We have a rule of thumb that all Internet Marketers should apply to their advertising efforts:

When starting a new campaign you need to calculate how much you will earn for a single commission for the product you are promoting. Once calculated, you will have a threshold to follow. Once web traffic starts coming to your site you need to look at your Google Adwords campaign data. More importantly, look at the cost of your campaign. Once your cost exceeds the single commission amount, you should put your campaign on pause and look further into things.

For example, if you make $45 per sale in commissions, the maximum you should spend on the campaign without a sale is $45 before making changes.

What do we mean by Looking further into things ? You can look at your advertising campaign and see how much you have spent on a campaign. Look at the average cost per click, average position and web traffic per keyword. You may see that one keyword has triggered all of the hits to your site. In this case you may want to lower the bid for this keyword or even delete it all together.

Web traffic is great, but if it does not convert into sales you need to make some adjustments to your Ad Group. Following the single commission threshold above is a good way to test your campaigns at the beginning.

Get the Profit in Maximum Bids

You will notice that some keywords and industries are more expensive to advertise than others. For this reason we need to talk high cost bidding. Some keywords cost over $1.00 to have your ads displayed on the first page of search results. $1.00 per click is quite high, but depending on how much your commissions are it can be a good idea to pay this much for a click.

If you have a product that pays you $70 commission per conversion then you can break even by converting at 1 in 70 (1:70). However, to be profitable, you should be aiming for conversions of 1:35. It is always important to calculate what your Break Even Point is. To make the calculation you can use the following formula.

Single Commission Cost per Click = Break Even Point
Here is an Example:
Single Commission = $45
Average Cost per Click = $0.87
Break Even Point = 52 (approx).

To break even you will need to convert at 1:52. Any conversion ratio above this will be profitable for you. A successful campaign can easily yield 100% return on investment and in this example you would have to convert at 1:26 to reach 100% ROI. Using

the Break Even Point will help you judge how much you can spend on average per click at a specific conversion rate to earn profits.

You always want to get the most clicks for the least cost so when estimating your web traffic you can start by entering the minimum bid price ($0.01 USD). Raise the price until you are comfortable with the estimated web traffic results & CPC keeping in mind that the positions 1 to 10 generate the most clicks.

How can these tricks actually save you money? It is simple. As your Quality Score increases, the amount of money you actually spend on each click decreases, and your ad position rises. Google rewards people with high Quality Scores because their ads are highly relevant and perform better.

Did you know that as your Quality Score rises you can actually lower your Maximum bid price and reach the same positioning within the search results? This is true, and we have tested the trick many times before. When you start a new Google Adwords campaign your Quality Score is very low and if you have a poor performing account your Quality Score will also be low. Google will place your ads in the search results according to your Quality Score and Max bid, but as your Quality Score rises, you can actually lower your Max bid prices on your keywords and still reach the same positioning.

This is also how you can reach higher ad placements than your competition, and pay less per click. If you follow our tricks you will increase your revenue, decrease your advertising costs, and your increase your overall performance.

This is Part 5 of 9

Part 4 – Start Advertise your Product

noreply@blogger.com (Jasa SEO) — Wed, 02 Jan 2008 14:58:00 +0000

Starting a New Google Adwords Campaign

Now that you have an Google Adwords account and have chosen a product that you want to promote, you are ready to set up your first Real ad campaign. If you followed the instructions in the section Setting up an Google Adwords Account you will already have a Bogus account that you will need to delete. Once this ad campaign is deleted you can build a new one using the techniques that we will speak about below.

In order to achieve great success with Google Adwords, you need to know how to build campaigns, ad groups, effective adcopy and the right techniques for bidding and finding keywords. All of these tasks need to be done correctly in order for your ad to out perform your competition and build a positive Return on Investment (ROI).

It is very easy to build a campaign, but we would like to offer you some tips that will make things easier in the long run. First, you need to give a name to your campaign that makes sense to you. For instance you could call your campaign Defeating Google Adwords and use it to promote DefeatingGoogle Adwords.com. The main reason for having a proper naming scheme is so that when you have several campaigns running it will be easier for you to keep your account organized.

When setting up a campaign it is important to name it properly. Use a name that refers to the product that you are promoting within the campaign. Sometimes, it is a good technique to name the campaign the same as the website url that you are promoting.

When you build your campaign, you are going to have some choice on what settings you use. In the first section (Setting up an Google Adwords account) there are screenshots of how you set up a campaign, but now we are going to tell you how to effectively set up a real campaign.

When you set up a campaign the first thing you should do is turn off the Content network. The reason you want to do this is because for a majority of products the content network does not convert into sales. It does however allow your ad to get a lot of traffic, but the quality of the traffic is usually from Adsense which is plagued with click fraud and untargeted traffic. So, when you get to the following page, turn the content network off, and leave the Search network selected. We will discuss the content network in more detail later.
Another setting that you need to set is your Daily budget. The daily budget allows you to control how much exposure your ads get to the search networks and thus is directly related to how much you pay. For example, if you set your daily budget at $5, Google Adwords will only allow your ads to be displayed until you reach approximately $5 of click charges for the day.
It is important to note that if you set your daily budget below the Recommended Daily Budget that Google Adwords calculates, you may not generate the amount of traffic that the traffic estimator says you could. To achieve maximum traffic from your keywords you need to set your daily budget to at least what Google Adwords recommends.

If you want to achieve maximum exposure and traffic you should set your daily budget much higher then the recommended budget. To achieve maximum traffic you can set your daily budget at 5 or 10 times the recommended daily budget. This will insure that your ads are being displayed 100% of the time and that you are receiving the maximum traffic. Please note that when using this technique there is a possibility that you could spend the amount you set your budget to, but we have never seen this occur. Just monitor your campaign for the first few days to make sure that you do not go over your budget.

Ad Groups

The next step is to build an Ad Group which is just a way to organize your keywords.

The success of your campaign is directly affected by how your Ad Groups perform, thus it is very important to build them properly.

In order to build a high performing campaign you need to build tightly targeted Ad Groups with a small amount of relevant keywords in each. We recommend using up to 25 unique keywords per Ad Group. The idea is to build an Ad Group where your keywords are very relevant to your adcopy (the text within your ad). Many Internet Marketers (your competition) simply enter hundreds of keywords into an Ad Group and hope that it will bring them traffic. The fact of the matter is that you can achieve traffic by using this technique, but you will not achieve the results that you want.

Using such a technique will not outsmart your competition and will adversely affect your Google Adwords Campaign. Google Adwords ranks the quality of your ad based on a variety of factors. Having too many keywords in your Ad Groups will adversely affect your cost per click and ad positioning.

By having the keywords in your ad highly relevant to your ad you will achieve a higher CTR. The CTR is the ratio between how many times your ad is displayed and how many times it is clicked on. If you achieve a 5% CTR then 5 people are clicking on your ad for every 100 times it is displayed.

In order to build highly relevant Ad Groups it is very important to group your keywords together using the Common keyword method. If all keywords have at least one common word you will be able to use this word in your adcopy.In this example we have entered keywords that contain the common keywords music download. Each keyword phrase contains these keywords and will allow us to build a very highly targeted ad to accompany this list. This will be explained in more detail in the next section.

The previous example shows an Ad Group that will achieve a very high CTR. Why you may ask, is CTR important? Google Adwords calculates the quality of your ad based on a number of factors. They call this the Quality Score and it plays a very important role in the positioning and overall effectiveness of your ads. The higher your CTR, the better your quality score will be. The higher your Quality Score is, the less you will pay per click, and the higher your ad will be placed within the search results. If you have a high quality score you could be ranked #1 position in the Google search results while paying less than your competitors. You will be getting more traffic for less, and the quality of your traffic will be higher. What does all of this mean? Better return on investment and more money in your pocket!

Keep the amount of keywords in your Ad Groups below 25, and group them together using common words. Use these common words in your title and description to achieve a better Quality Score.

Six Tricks to make and build most effective ads

The following five strategies (as well as an optional 6th) for writing sales letters, have been instrumental in all of my online success, whether I'm selling my own product or someone elses as an affiliate. You are now about to learn the 5 aspects of every successful website I've ever created.

Trick #1 - Create Hope

Thousands of people search every day for hope . That s right, people buy money-making ebooks, diet ebooks, how-to-gamble ebooks, and many more based purely on hope. 99% of these people will not put these ebooks into action whatsoever. But they have it in their head that if they buy a certain ebook, they will learn a secret that will change their life. And once they finish the book (if they even read it), they don't put it into action because they ultimately find out it takes too much work. Then a month later, they're searching on the internet for the same thing a magic formula for success in a particular facet of life such as money, looks, health, etc. And they gobble up these ebooks like there is no tomorrow... at least the ones that have good ad copy. And the sellers of most of these ebooks rarely reveal anything you don t already know. And they know it. But they offer their money back guarantees because they know that more than 75% of people will put the ebook on the back burner and forget to request a refund.

So, invoking HOPE is the first of 5 aspects I ALWAYS utilize to make a killer website that sells. And you can give people hope in many ways, with many different products, but I find it most effective with informational products, because somehow you can get away with practically promising the world, and then under-delivering. You are basically telling people what they want to hear. However, hope can also apply to physical products, such as a credit card for example. Get your xyz credit card today and re-build your credit quicker . Or how about Order the Pentium 4 xyz computer today and do things on a computer you've never dreamed of. Of course, those sentences aren't really convincing enough to make you get the credit card or computer, but hope itself doesn't sell things. There are 3 more things to add to the puzzle.

Trick #2 - Cause a Sense of Urgency

The second aspect of a killer site that sells is giving people a sense of URGENCY. I'm sure you've seen products for sale that say something like order by midnight tonight and you will receive a $20 discount .

But I guarantee if you go back to that page the next day, it says the same thing. Buyers may even consider that, but do they really want to risk the $20 discount not being there the next day? Chances are, if it s an impulse buy, they won t want to risk waiting and possibly missing out on the deal.

My advice is, instead of doing a by midnight html script that is easily spotted as a fake by most net savvy people, try making a real deadline of say the last day of the month or 2 weeks from now, and hardcode it into the site. After it passes, you can always make a new deadline. Another trick is to say only the next 100 members are being accepted, or something to that effect, and then have an image of 100 crossed out, and a number such as 82 next to it.

Trick #3 - Appear as an Authority

The third aspect of a killer site that sells is to appear as an AUTHORITY. No matter what you are selling, you must appear to be an expert on the subject. As they say, appearances are everything. Why would I want to buy a gambling ebook from a guy that shows evidence that he won $200 at a card game one time? Big deal. You want the ebook from the guy that won $8 million at gambling. An advanced technique is to appear as an unbiased authority. If you can come across as someone who is trying to help, and doesn t really benefit from a sale of the products listed on your site, you are another step ahead of the game. People love to follow the advice of independent reviewers who are just giving their honest opinion of a product. They don't need to know you get a commission for the sale.

Trick #4 - Appear Unbiased

The fourth aspect of a killer site that sells is to appear as an unbiased 3rd party. You can review products as if you are trying to help people make informed decisions without looking like you are affiliated with them. See my sales letter below for a unique example.

Trick #5 - Encourage Fear

The fifth aspect of a killer site that sells is causing FEAR. You can actually instill fear into your visitors, by making them believe that they will face problems ahead if they buy a similar product elsewhere, or if they don't buy yours....NOW. How do you do this? How about this: Get Rich Quick Scams Revealed. Then write an article about many occurrences of get rich quick fraud. But, don t name names. Be general in what you call a scam, because you don t want any legal trouble. Then, after your article, you could say that throughout your comprehensive research for the expos article, you did come across a couple of money making programs that people were repeatedly happy with. You even spoke to the owners of the programs you recommend, etc. and found them to be very honest and straightforward, didn t you?

Well, you just set the hook, now time to push them to the sites you get the highest commission for.

Lets face it, when most people think of what the internet is best known for, they think of porn and scams. Since NOBODY wants to be scammed, you play on that fear.

Trick #6 - Be Very Unusual

If you are selling your own product, you may not be able to use the scam or fear aspects. But the authority and urgency aspects will still work. In addition you need to use the UNUSUAL aspect. This means telling people NOT to buy your product. That s right, encourage them NOT to buy your product until they have tried your competitors products and are unsatisfied with them, as you know they will be. Go back and look at my homepage. Not to boast, but I told you several times NOT to buy this eBook unless you were sick of all the other lame programs out there. It s the same thing when selling your product. Even if your product is not as good as your competitors , it costs more, etc., just using the unusual approach of telling people not to buy your product will work. By convincing them that you want them to go ahead and buy other products that you KNOW will fail them, you automatically earn a sort of loyalty, because you appear that you are not just interested in a sale.

Ad Copy: How to write effective ads

Adcopy is the term Internet Marketers use for the text within an ad (title and description). Using proper adcopy techniques is another very important factor that will determine the success of your ad campaign. There are many techniques that people use when writing the adcopy for their ads, but we teach our members one major technique that always increases CTR and Quality Score.

Example of common keywords

Internet Marketing
Internet Marketing e-book
Internet Marketing website
Internet Marketing forum

It is easy to see that the common word is Internet Marketing. Use Internet Marketing in the adcopy as much as you can, but most importantly use it in the title.

The common keyword technique drastically increases your Quality Score as your ad is very targeted and relevant to what the user is searching for. Let s suppose a user does a search in Google for an Internet Marketing e-book. They will be drawn to your ad because your title reads Internet Marketing , and Google will BOLD the keywords that are within your ad that are also within the search query.
If a user does a search and types in Internet Marketing into the search, the left ad will be triggered because all of the common words contain the term Internet

Marketing. When the keywords that trigger your ad are contained in your adcopy they are BOLDED. This dramatically increases CTR and overall quality score. The ad below contains keywords that include common words Download Music. You can see that these words are also BOLD.So why is all the fuss about grouping keywords and having proper adcopy? Your success as an Internet Marketer using Google Adwords is directly related to your Quality Score. Quality Score is determined by how relevant your ads are to the search results that they trigger.

Ad Copy that Sells

There are many different techniques that can be used to write effective ads and we are going to outline these techniques for you.

Call to Action Phrases

Call to action phrases are very important to use in your adcopy. When a call to action phrase is used it notifies the web searcher that they will have to perform some kind of action within the website that they are about to visit. Here is an example of a common call to action phrase:This phrase lets the visitor know that when they visit your site they will be required to sign up. These kind of phrases prepare your visitors for what is offered on your website. In this example, the visitor will be aware that an action ( Sign Up ) is required to Get Started Today.

Wow Factor

Wow factor is when you build a buzz about your ad by using animated phrases. This can help make your ad stand out from all other ads and gain traffic by grabbing the attention of the web surfer. Here is an example of adcopy that includes Wow Factor.
In the previous ad Wow Factor was used to grab the attention of the web searcher.

This technique can get a lot of traffic, but you rely on your webpage to convert the customer into a purchaser. The ad does not really explain what the website is about, so you need to make sure that the website is very clear and easy to understand.

Eliminating Non-Buyers

By displaying the price in the ad it will enable you to eliminate non-buyers from clicking on your ad. Non-buyers are generally people who are looking for information and who are not interested in buying online. Many keywords can generate huge volumes of traffic, but do not convert well into sales. Displaying the price in the ad will help ensure that the people who click on your ad are willing to pay for your product. This is a great technique, and can really help increase your Return on Investment.This ad displays the price on the second description line. When a user reads this they may not decide to click on your ad if they are not interested in paying $47 / month for the service that you are promoting.

Using the three techniques that we have mentioned can increase your Quality Score, drive more traffic to your site, and help you save money by eliminating non-buyers.

So which technique should you use? You could use all three for the same Ad Group to test which adcopy builds the best CTR for your ad.
Don't forget to bookmarks this with bookmark button below !

Part 3 – Affiliate Programs

noreply@blogger.com (Jasa SEO) — Wed, 02 Jan 2008 14:56:00 +0000

Get Affiliate Programs to Promote

Affiliate programs are far from equal. Commission structures and affiliate networks can be very confusing. Generally, affiliate programs are used by merchants to manage their affiliates, commissions and payments. Although the look and feel of programs vary from merchant to merchant, the idea is the same. When you join an affiliate program you enable yourself to send traffic to the merchant site and be paid commissions on any sales that you help generate.

Affiliate Networks

Although a majority of affiliate programs automatically approve applications, there are some programs that have a review process in place to limit their program to affiliates with relevant web sites. If your site does not meet their requirements then you will not be approved. This can be quite frustrating since some of the more strict affiliate programs are highly profitable.

If you do not have a website or do not want to build a website that is specific to the product, you can join an affiliate network such as Clickbank.com. There are many affiliate networks available but the main 3 that we recommend you use are called Clickbank, Commission Junction, and Link Share. These companies allow you to sign up once, and then provide you with thousands of products that you can sell in many different industries. The difference between independent affiliate programs and affiliate networks is that you will be paid your commissions from the Affiliate Network rather than the companies that you are promoting. The affiliate networks take care of all money handling and transactions.

You do not need a website and you do not need to search all over the internet trying to find products that have affiliate programs. Affiliate networks put thousands of affiliate programs at your fingertips.

Do you have an affiliate website that makes people want to buy anything? Well, finding the top affiliate programs is the easy part. While some companies have their own in-house affiliate program, others have theirs run by a major affiliate network.The top affiliate networks in my opinion are:

You must Signup this :

Clickbank – Sell digital products, that are available by download, like softwares, E-Books, etc
Commission Junction (CJ) - sell physical products like computers, credit cards, clothing, etc.
BeFree – Owned by Commission Junction, sell other things that are not avaliable in Commission Junction.
LinkShare - sell physical products.

If you have more time you can signup this :

Performics - Some decent, large brick & mortar companies here.
WebSponsors - With a few decent programs such as free giveaway programs.
Shareasale - Not bad, not great.
ClickxChange - A few hundred small advertisers.

If you still have much more time, signup this :

ClixGalore - Multi-tier affiliate network offering a decent variety.
FineClicks - A division of Shareasale.com.
FastClick - Small network that thoroughly screens merchants and affiliates for quality control.
AffiliateFuel - Medium sized network. Sites must be a top level domain and have a minimum of 2,000 unique visitors per day.
DarkBlue - Reasonably sized network of programs. Unique in that it doesn t charge any fees.

If all doesn't match for you, find the good one on :

Affiliate First - Affiliate Programs Directory lists US and UK Affiliate Programs and 2nd Tier programs separate.
ClicksLink.com - Affiliate Program Directory. Turning Clicks into Cash...
AffiliatePrograms.com - Affiliate Directory and Resources
AffiliatesDirectory.com is the nets largest Directory of Affiliate Programs and Associate Programs
WeAreAffiliates.net affiliate directory. Receive updates about new Programs via email
AffiliateThing.com the Affiliate Program Directory at AffiliateTip
AssociatePrograms.com , comprehensive, searchable directory of affiliate/associate programs.
Top-Affiliate.com - An optimized Affiliate Program Directory

High Paying or High Converting

The key to finding profitable products to promote is to find a happy medium between high payouts and high conversion rates. Although a product may pay up to $200/sale, a product that pays you only $20 per sale could potentially be more profitable if it converts into sales at a higher rate.

Ideally, you could find a product that pays $200/sale and converts very well. Although this may seem impossible to you, there are several products available that pay this much, and convert very well. Here are a few examples:

Web hosting
Jewelry
Dieting Programs / Supplements
Loans
E-Commerce Software
Dental Plans
Insurance
Voice Over IP
Make Money Digital Products
Gambling
Satellite Services

Which Programs not match with Google Adwords?

Pay-per-lead affiliate programs are probably the most difficult to promote using Google Adwords. The reason for this is because Pay-per-lead companies generally pay $1-8 per lead. This makes it very difficult to turn a profit. These programs are best applied to websites that are related and receive large amounts of free traffic though Search Engine Optimization. This is not a good place to start if you have limited Internet Marketing knowledge. If you have several low-cost (preferably free) channels of traffic, pay per lead programs can be profitable.

Select Products To Promote

Choosing a product to promote can be a very difficult decision, especially if you do not know what you are looking for. When selecting a product it is very important that you perform some sort of research. Researching a specific product or industry will greatly benefit you as you begin advertising and driving traffic to the site.

The following are some things you can do to determine whether the product will be profitable to sell, and if it is of high quality.

1. Purchase the Product

This is not the best option for everyone as it can be very expensive to purchase every product that you promote. However, by purchasing a product you will be able to review the product first hand and convey more detailed information to your website visitors. This typically translates into greater sales as you become the expert on the subject matter and by understanding the product, you will be able to pin-point your target audience much easier.

If it is not within your budget to purchase the product, you can get product information using other mediums. You can take a look at what others are saying about it on forums, blogs, and focus groups. You can also take a look and see how other affiliates are reviewing the product and what they have said about it. These are alternate techniques you can use to get product information without purchasing the product.

2. Watch Other Affiliates

If you are researching a product, you should definitely look to see what other affiliates are doing, and what type of keywords they are promoting. Type a search query into Google using the keywords. Take note of the affiliate websites that are under the search terms. Typically, the more affiliates under a search term, the more money to be made within a particular industry (and also the more competition).

For example, say you were promoting a product to help improve someone s golf swing. If you search golf swing within Google and you get a list of affiliate websites promoting golf swing products under the paid listings, chances are some of these people are making money. One technique that you can use to confirm the profitability of these keywords is to watch these ads. If the same websites are still showing up under that listing 2 weeks from the time you perform your original search, they are making money.

3. Check the Alexa Ranking

This is not the be all end all for determining whether you should promote or not, but you can get a good idea of the amount of people who visit any particular website by checking its Alexa Ranking. To do this, go to Alexa.com and type in the URL of the site that you want to get the traffic ranking for.

This will help you determine which sites receive the most traffic, and therefore receive the most traffic. For example, if you do a search for Defeating Google Adwords, you will see that it is ranked roughly 50,000th on the Internet in terms of traffic. Any website that is under 100,000 receives a healthy volume of visitors. From this, you can determine that the product most likely has many affiliates promoting the product. High traffic sites that offer affiliate programs are usually VERY profitable to promote.

Promoting Clickbank Products

Finding a product to promote is the question that every Internet Marketer has. How do I find a good product to sell?. The main concept is, if you find a Good product to sell, you re going to make money! This is one of the most obvious misconceptions in the Internet Marketing world. Although selling a good product will determine your Return on Investment, it does not affect the ability for you to make a sale.

Before making a purchase, a user does not know what the product is like. This means that if the visitor makes a purchase it is entirely based upon your marketing techniques. We are stressing the fact that the techniques that you use to sell a product is what makes you money, not the product its self. Obviously some industries and products sell better than others, but the fact is that there are Internet Marketers making money in every single industry imaginable. Your success as an Internet Marketer is not dependent on which products you choose to sell, it s based on your ability to implement the proper techniques to make the sale.

When looking for a product to promote, you want to look for products that do not get refunded at a high rate. Clickbank.com is one of the best affiliate networks to find a product to promote. You can easily search their 10,000 products by keyword or popularity, and setting up your affiliate links is very easy.

We highly recommend that you learn how to use Clickbank.com and promote their products when you are starting out. They offer an easy to use interface, and getting started is quick and simple. Once you ve signed up for a clickbank account, you can start promoting any product on their network.

A product with a high gravity means that there are many affiliates making money selling the product. This also means that there may be quite a bit of competition, but if you use the techniques written in this articles you will be able to outperform your competition. It doesn t matter if there are 100 people advertising a product, or 10 people advertising a product. There is still opportunity to make money within every industry online no matter how much competition there is.

Clickbank Product Organization

Clickbank organizes their products by using the following four factors:

$Earned/Sale:

Average net amount earned per affiliate per referred sale. Note that this is the net earned per actual sale, and so it is impacted by refunds, chargebacks, and sales taxes.

%Earned/Sale:

Average percentage commission earned per affiliate per referred sale. This number should only vary if the publisher has changed their payout percentage over time.

%Referred:

Fraction of publisher's total sales that are referred by affiliates.

Gravity:

Number of distinct affiliates who earned a commission by referring a paying customer to the publisher's products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total.

The more recent the last referral, the higher the value added.

We want to focus on two of the above factors. $Earned / Sale, and Gravity. Gravity is the popularity of the product and is calculated by the number of different affiliates that have sold the product. If the product has a high gravity (50+) it means that many affiliates have had success selling the product. This is a very good indicator of how well the product is selling. Again, we need to stress the fact that you don t need to focus on your competition. Implement our techniques and competition will not play a factor in your success.

We are going to show you a technique that very few people know about. The technique is very simple to use and we highly recommend that you use this technique when you are choosing clickbank products to promote.

Determining Product Refund Rates

By using the $Earned/Sale and a formula that we will outline below, you can determine the rate of refunds for a product. Along with Gravity, this will help you determine if the product is worth advertising. The worst thing that can happen you an Affiliate Marketer is to make a sale, then have it taken away due to a refund by the buyer. You can use the following formula to calculate the refund rate of a product, and help determine the overall customer satisfaction.
(Product Price - 7.5%) - $1 = Post CB Commission
Post CB Commission x Payout Percentage = Affiliate Commission
Affiliate Commission - $Earned/Sale = Refund Difference
($Refund Difference Affiliate Commission) x 100 = Refund Percentage

Here is an example that you can use to help calculate a clickbank product refund rate.
Product Price = $47.00
$Earned/Sale = $19.86
Payout Percentage = 50%
Clickbank takes 7.5% + $1 of the Product Price as a fee.
$47 - 7.5% - $1 = $42.47 (Post CB Commission).
$42.47 x 50% = $21.24 (Affiliate Commission)
$21.24 - $19.86 = $1.38 (Refund Difference)
($1.38 $21.24) x 100 = 6.49 (Refund Percentage)

Using The Refund Rate

In the previous example we calculated that the example product had a refund rate of only 6.49% which is very low for clickbank products. Clickbank says that every product can expect a 5% refund rate because of consumer fraud, and this cannot be helped. A product with a refund rate of below 10% is a high quality product and it means that customer satisfaction is quite high.

Some products have a very high refund rate, some well over 20%. We recommend that you are careful promoting products with a refund rate of over 20% because your Return on Investment is quite low due to poor customer satisfaction. With this being said, it is sometimes still very profitable to sell a product with a high refund rate. If you are happy with the return on investment after the refunds have been taken, you may want to continue to promote a product, but this will be a personal decision on your part.

We have promoted products that have over a 50% refund rate, but this is high risk.

You don t want to spend $10 to make $1 profit. Products with high refund rates yield very low Return On Investment, much lower than 100%. If a product yields 100% ROI it means that you spend $10 in advertising to make $20 ($10 profit). We consider Campaigns that Yield 100% ROI to be a success.

By using the Gravity (popularity), and Refund Rate, you can make informed decisions about a product and whether you should promote it or not.

We always stress the fact that choosing a product to promote does not determine your ability to make the sale. The proper advertising techniques are what determine if a sales is made. Use our techniques when setting up your campaigns, ad groups, and adcopy and you will outperform the competition. Understanding how to properly set up your Google Adwords campaign will play a big role in your success.

Finding Profitable Keywords

What is the best way to find profitable keywords? There are many tools that can be used to help find keywords, including the Google and Yahoo Keyword tools and independent keyword software. We use the preceding tools to find keywords, but this alone does not necessarily find the niche, high converting keywords. Wouldn t it be great to know how to get these keywords using a few simple search techniques? Below we discuss how.

Buy & Purchase Keywords

What type of keywords sell? What do people type in when they are looking to purchase a product or services? Here is something obvious that most people forget about and it can be applied to any industry. If you add buy or purchase to any product, it will become one of the highest converting keywords that you will have.

For example, when some searches for something like buy Google Adwords ebook , it is most likely someone who has their credit card on the table, and is eager to pay for information. In fact, some of you who purchased this articles probably typed this exact search term into Google. You can apply the same tactic by adding the term purchase to your keyword phrase.

We integrate this technique into all of our campaigns and see great results. If you think about how many millions of products, services, and industries there are out there, then you can see how this technique alone can make you $1000 s a day.

Product Keywords

It is very effective to advertise using keywords that include the product that you are promoting. You can use the name of the product or company and include misspellings and different arrangements of the keywords.

These will be some of the highest converting keywords to use to promote the Defeating Google Adwords e-book. When customers learn of a product or see a product on a website, they may do a Google Search for the name of the product. You want your ads to be displayed for these kind of searches. Remember to use the Search Term within your title and adcopy.

Misspellings

Often overlooked is the fact that people are not always perfect on the keyboard, and do make mistakes when using Google. Although these keywords do not receive high amounts of traffic, you can get high quality traffic at a fraction of the price.

For example, if someone was attempting to type in the search term, make money they might accidentally type in the term make monye. If you are promoting under this keyword you will receive highly targeted traffic for a fraction of the cost.

Singular and Plural Keywords

In order to be guaranteed a sponsored position for a singular and plural keyword, it is necessary to have both contained within your Ad Group. Although a lot of the time Google will list your singular keyword ad under plural results, it is not guaranteed.

So how does Google determine whether a singular keyword is to be displayed within the plural search results? Google s algorithm takes historical results from your account, and the Click Through Ratio (CTR) performance that your singular keyword ads have had in the past when displayed under plural search terms. If your CTR has been good in the past, your singular listing will be displayed in the search results.

Otherwise you will not get listed. Rule of thumb; add the plural keywords to your Ad Group if you want to guarantee that your ad will be displayed.

Note : CTR and Google Adwords Account Performance will be explained in the next section.

If you advertise the keyword: Buy Marketing E-book , you should also advertise the keyword: Buy Marketing E-books.

Keyword Resources

There are several free resources that you can utilize to building keyword lists and conduct keyword research. Here are some of the best free keyword research tools available.

Finding good keywords is not just about typing a keyword into one of the preceding tools and gathering the results. Using the techniques that we have mentioned will drastically increase the number of sales that you are able to generate for any given product.

This is part 3 of 9, bookmark this valuable information with bookmark button below !

Part 2 – How to Start of Google Adwords

noreply@blogger.com (Jasa SEO) — Wed, 02 Jan 2008 14:50:00 +0000

What is Google Adwords?

We know that a lot of you are already familiar with Google Adwords, but we need an explanation for those of you who are reading this guide and are not completely convinced that you know what Google Adwords is. If you know what we are talking about here, then continue to the next section.

Google Adwords is the #1 place to advertise on the Internet. If you are not familiar with what Google Adwords is then read closely. Everyone has probably done at least one Google search in their lifetime, while most people do multiple searches a day.

You visit google.com, and type in a word or phrase that you are searching for.

After you click Search you are provided with a large number of links to websites that Google thinks are relevant to your search query. You will notice that there are links on the page, but do you recognize the links on the right hand side of the screen? The ads that say “Sponsored Links” ? These ads have been written by Internet Marketers who have paid for the ads to be placed in the Google search results.

So, why would you want to advertise in Google? You can reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With Google Adwords cost-per-click pricing, it is easy to control costs - and you only pay when people click on your ad. -Google.

This is why Google believes you should advertise with their advertising network. We believe you should advertise with them because they send quality traffic to your website and allow for you to tweak and refine your listings using the very techniques that we are going to talk about in this guide. If you use our techniques, you can spend less money, get more traffic, and increase your return on investment. You will be able to outsmart your competition and move yourself closer to financial freedom.

It is very important that you know what Google Adwords is. The rest of this guide is going to focus on setting up your Google Adwords account to maximize your advertising dollar, and to put you into a position where you can apply these techniques to any industry while selling many different products.

We have specific techniques on how beginners should get started and Defeating Google Adwords will follow the steps that we recommend you take. If you are a beginner then you can simply read this guide from front to back, and by the time you are finished reading, you will have successfully started your first advertising campaign and will be in the position to start making money! Along the way you are going to learn how to set things up correctly so that you can take advantage of the power of Google Adwords. Even if you are just starting, if you implement our techniques you will already be outsmarting your competition, many who are experienced Internet Marketers.

Google Adwords is the most Powerful Advertising Network on the Internet. Learn to use it properly and you will achieve great success.

Setting up an Google Adwords Account: The Right Way

Ok, before we go any further you need to sign up for an Google Adwords account. To do this you will need to visit Google Adwords (find “Google Adwords” banner on this blog). Towards the middle of the screen you will see a button that reads Sign Up Now -Click to Begin.Upon clicking the Sign Up Now button you will be taken to a screen where you will need to Pick the solution that s right for you. There are two options, Starter edition and Standard edition. In the future you will be using all features and functionality that is offered in the Standard edition, so please choose this as your account type.

Select Standard Edition

Upon making this selection you will be taken to a screen where you will need to choose your language. Now, this is where it can get confusing. When you build an Google Adwords account you need to build your first ad, but many people do not have any idea what they want to advertise yet. So what should you do? Build a bogus campaign with the intention of deleting the campaign once you have finished the sign up process.

Once you have chosen your Language you will need to decide where you want your ads to be displayed. Because we are setting up a bogus campaign there is no need to hyper-target your ads you can simply choose to display the ads in Countries and territoriesWhen asked to Target customers by location select Countries and territories.

When asked to Target customers by country or territory select All countries and territories.
At this point you will be prompted to build your first ad. Remember you are just building this campaign with the intention of deleting it later, so you can enter the following details:
Here you can simply enter some bogus information as the reason for building this ad is only so that you can successfully set up the Google Adwords account. This ad will be deleted at a later date so it really does not matter what you put in these fields at this point.

We always recommend setting up your Google Adwords Account before anything else. At this stage you may not have a product to promote, or even know what keywords to use to advertise the product, but this is ok. You need to have the Google Adwords account ready for when you have this information and want to start with some live ads.

Now you will be asked to enter some Keywords. It is okay if you do not understand this quite yet, you can enter any keyword that you choose. You can use the keyword Defeating Google Adwords if you are unsure of what to enter.When asked to choose a currency it is important that you choose the currency that you would like to pay for your advertising with. We recommend using your native currency as it will be easier for you to calculate your advertising expenditures.

When asked What is the maximum you would like to spend, on average, per day? Simply enter $1.00 or the equivalent in your chosen currency.

When asked What is the maximum you are willing to pay each time someone clicks on your ad? you can enter $0.01, or the minimum bid that Google will allow you to enter.

You will be asked to review your ad, choose whether you want to receive information from Google, and to specify where you heard about Google Adwords. Click Continue to Sign up.

You are almost there. If you have a Google account you can use it to build your Google Adwords account. If you do not have a Google account you will need to sign up for one by choosing the Build a new Google Account to be your login to Google Adwords.

Enter your e-mail address and password and continue. You will be sent a confirmation email the address you specified and it will include instructions on how to sign into your new Google Adwords account.

Congratulations! You are now one step closer to starting your first advertising campaign. Read the next section to learn techniques that you can use to build Google Adwords campaigns that will out perform your competition, increase your traffic, and improve your overall Return on Investment.

Setting up your Google Adwords Account can be confusing, but now you are one step closer to making money online!

This is Part 2 of 9, bookmark this valuable information with bookmark button below !

Part 1 – In the Beginning

noreply@blogger.com (Jasa SEO) — Wed, 02 Jan 2008 14:48:00 +0000

Congratulations! You are now one step closer to achieving success online as an Internet Marketer. You are about to get the knowledge to take on Google Adwords and your competitors alike. Over the years, we have learned many different strategies and techniques, but none have given us financial freedom like Google Adwords has. Over the course of this articles we are going to show you exactly how we have achieved our success and will teach you the skills that you need to succeed.

First of all we need to understand something right up front. Many people have used our techniques and have adapted them to the products that they are promoting. The fact of the matter is that we know our techniques work. Google Adwords is such an elaborate system that only a small percentage of people ever take full advantage of the functionality available to them. This guide is going to explain in detail how you can master Google Adwords. You will be able to leverage our techniques and strategies to become successful online.

The title of this guide is Defeating Google Adwords, but in reality, it is about taming Google Adwords and defeating your competitors. Let s be honest, there is only one way to succeed in a competitive industry. You have to outsmart the competition and utilize the tools that are available to you. We are going to tell you how to outsmart your competition by implementing leading edge Google Adwords strategies that can really make a difference.

There is one more thing that we need to agree on before starting. This guide is not going to make you RICH, and we are not claiming that it will make you rich. What it will do however, is give you the knowledge and tools that you can use to make yourself rich. You will be able to use the techniques that you learn in this articles and apply them to any advertising campaign, regardless of what product you are promoting. For you to benefit from such a guide, you need to learn these techniques and learn how you can Tame the Beast called Google Adwords.

How is it Possible to Make Money Online?

Affiliate Marketing has been around for years, but recently it has caught the eye of many people. People like yourself and us! We want to make some money from the comfort of our homes, perhaps just make a little bit extra that could help make paying the bills a bit easier. Affiliate Marketing is a growing occupation as many people are taking it up full time. Many of these marketers are making thousands of dollars a year advertising products online for companies who pay them every time a sale is generated.

The concept is not unlike any regular job, you go to work and make the company that you work for money. It is exactly the same, but with Affiliate Marketing you are your own boss, you get to choose your own hours, and work as much (or as little) as you want to. The fact of the matter is that the structure of Affiliate Marketing is not much different than a typical job. Your office is the internet, and you can do whatever your mind will allow you to! Opportunities are everywhere, and the amount of money you can make is endless.

Affiliate Marketing is the method of promoting a website, product, or service, where the affiliate is rewarded financially for each visitor, subscriber or customer that is provided because of their advertising efforts.

When a visitor clicks on an affiliate link at your site or through your ad and subsequently makes a purchase from the merchant that you are promoting, you receive a commission based on the amount of the sale, a referral fee, or a pay-for-click fee. This is a win/win situation for both the affiliate and the merchant as it allows the affiliate to make generous commissions strictly by promoting a product. This allows the company to potentially have thousands of people promoting their product and they only have to pay their affiliates if they make a sale.

Definition of Affiliate

I will cover a few basics first. So many gurus tell you to simply join affiliate programs, and you will be on your way to making a bundle of money. That couldn't be further from the truth. If you have joined any before, you already know this. You will always be faced with the following questions: What affiliate programs should you join? How do you promote the programs? How do you get quality traffic to your website?

In the Internet Marketing world, you are the Affiliate, unless you own a product. In this case you would be called the Merchant. Affiliates and Merchants have a direct relationship, and it is very important that the relationship is a good one. The term Affiliate stems from the fact that you are affiliated with a company, and are working for them, though you do not have a contract. You can work for many companies as an affiliate at the same time promoting many different products.

Affiliates work for Merchants as they bring customers to the Merchant s front door. If you are an affiliate of a company, and you send a visitor to the merchant website, you are then eligible to be credited for anything that the visitor buys while at the merchant website. When a visitor buys something the merchant will pay you a commission, sometimes up to 75% of what the item costs. So, it is simple, as an affiliate your job is to get web surfers (traffic) to visit the merchant website.

Why are Affiliates Important?

If you are a merchant and have a product that you want to sell online you may not have the expertise to advertise the product yourself, or you may wish to reach a

broader audience that you cannot reach by yourself. To meet your advertising needs, you have partnerships with affiliates who will advertise for you. You pay your affiliates a percentage of what you earn from every sale that they help generate. Many companies rely on their affiliates to bring them business, and in turn are happy to pay affiliates for their hard work.

What is Pay-Per-Click Advertising?

Since you are going to be an affiliate you are probably wondering what your main role is? How is it possible to send traffic to a merchant website and get paid commissions on sales that you help generate?

There are a number of ways to generate traffic, but the fastest way to get results is to pay for advertising. When you visit www.google.com and do a search, you will most likely see a list of boxes on the right hand side of the screen. These boxes are called sponsored links, and advertisers are paying Google to put their ads there. There isn't a set cost to have an ad placed, as your cost depends on how many people click on your ad.

When a web surfer does a search and clicks on a sponsored listing, it costs the advertiser money. How much? It depends on how much they are bidding on the term that the surfer typed into the Google search box as well as other factors that we will speak about in this guide.

As an affiliate, your role is to send people to the merchant site where you will get paid commissions on any sales that you help generate.

So what do sponsored links have to do with you, the affiliate? As an affiliate it is your responsibility to get people to visit the merchant site. Advertising in Google is a great way to do this.

Enter the world of Pay-Per-Click advertising (PPC). You sign up with Google Adwords (their advertising network), and build ads that will be shown in the Google search results. You will only pay Google when someone clicks on your ad. Hence why this type of advertising is called Pay-Per-Click.

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Google Definitions

noreply@blogger.com (Jasa SEO) — Mon, 10 Dec 2007 05:33:00 +0000

Most specialized vocabularies remain, for the most part, fairly static; words don't suddenly change their meaning all that often. Not so with technical and computer-related jargon.

Do you find yourself smiling knowingly when your boss mentions that well-known business principle you've never heard of? Overwhelmed with "geek speak"? Chances are Google's heard it mentionedand possibly even definedsomewhere before.

It seems like every 12 seconds someone comes up with a new buzzword or term relating to computers or the Internet, and then 12 minutes later it becomes obsolete or means something completely different often more than one thing at a time. Maybe it's not that bad. It just feels that way.

Google can help you in two ways: by helping you look up words and by helping you figure out what words you don't know but need to know.

Google Definitions

Simply prepend the definition you're after with the special syntax keyword define, like so:

define google juice

define julienne

define 42

Google tells you that these are defined as "power of a website to turn up in Google," "cut food into thin sticks," and "being two more than forty," thanks to Wikipedia, Low Carb Luxury, and WordNet at Princeton, respectively.

Click the associated "Definition in context" link to visit the page from which the definition was drawn.

Click the "Web definitions for..." link or prefix the word you're defining with define: (note the addition of a colon) in the first place, and you'll net a full page of definitions drawn from all manner of places. For instance, define:TLA finds turns up oodles of definitions (all about the same, mind you).

The define word syntax is still subject to spelling suggestions, so you don't have to worry too much about misspelling. The define:word form, however, doesn't perform a web search at all, so it returns no results or spelling suggestions whatsoever if it finds no definitions to offer you. If all that didn't turn up anything useful, move on to Google Web Search proper.

Slang

We have distinctive speech patterns that are shaped by our educations, our families, and our location. Further, we may use another set of words based on our occupation. When a teenager says something is "phat," that's slanga specialized vocabulary used by a particular group. When a copywriter scribbles "stet" on an ad, that's not slang, but it's still specialized vocabulary or jargon used by a certain groupin this case, the advertising industry.

Being aware of these specialty words can make all the difference when it comes to searching. Adding specialized words to your search querywhether slang or industry jargoncan really change the slant of your search results.

Slang gives you one more way to break up your search engine results into geographically distinct areas. There's some geographical blurriness when you use slang to narrow your search engine results, but it's amazing how well it works. For example, search Google for football. Now search for football bloke. Totally different result sets, aren't they? Search for football bloke bonce. Now you're into soccer narratives.

Of course, this is not to say that everyone in England automatically uses the word "bloke" any more than everyone in the southern U.S. automatically uses the word "y'all." But adding well-chosen bits of slang (which will take some experimentation) gives your search results a whole different tenor and may point you in unexpected directions. You can find slang from the following resources:

The Probert EncyclopediaSlang - ( http://www.probertencyclopaedia.com/slang.htm ) - This site is browseable by first letter or searchable by keyword. (Note that the keyword search covers the entire Probert Encyclopedia ; slang results are near the bottom.) The slang presented here is from all over the world. It's often cross-linked, especially drug slang. As with most slang dictionaries, this site contains material that might offend.

A Dictionary of Slang - ( http://www.peevish.co.uk/slang/ ) - This site focuses on slang heard in the United Kingdom, which means slang from other places as well. It's browseable by letter or via a search engine. Words from outside the UK are marked with their place of origin in brackets. Definitions also indicate typical usage: humorous, vulgar, derogatory, etc.

Surfing for Slang - ( http://www.spraakservice.net/slangportal ) - Of course, each area in the world has its own slang. This site has a good metalist of English and Scandinavian slang resources.

Urban Dictionary - ( http://www.urbandictionary.com ) - You can browse this collaborative dictionary by word and find dozens or hundreds of definitions for each word. The definitions are added by site visitors, and each definition is open to votes from other visitors. The most widely accepted definitions for each word bubble up to the top.

Start by searching Google for your query without the slang. Check the results and decide where they're falling short. Are they not specific enough? Are they not located in the right geographical area? Are they not covering the right demographicteenagers, for example?

Introduce one slang word at a time. For example, in a search for football, add the word bonce and check the results. If they're not narrow enough, add the word bloke. Add one word at a time until you get the results you want. Using slang is an inexact science, so you have to do some experimenting.

Here are some things to be careful of when using slang in your searches:

Try many different slang words.

Don't use slang words that are generally considered offensive, except as a last resort. Your results will be skewed.

Be careful when using teenage slang, which changes constantly.

Try searching for slang when using Google Groups. Slang crops up often in conversation.

Minimize your searches for slang when searching for more formal sources, such as newspaper stories.

Don't use slang phrases if you can help it; in my experience, slang changes too much to be consistently searchable. Stick to established words.

Industrial Slang

Specialized vocabularies are those used in particular subject areas and industries. Good examples of specialized vocabularies are used in the medical and legal fields, although there are many others.

When you need to tip your search to the more technical, the more specialized, and the more in-depth, think of a specialized vocabulary. For example, do a Google search for heartburn. Now do a search for heartburn GERD. Now do a search for heartburn GERD gastric acid. You'll see that each is very different.

With some fields, finding specialized-vocabulary resources is a snap. But with others, it's not that easy. As a jumping-off point, try the Glossarist site at http://www.glossarist.com, which is a searchable subject index of about 6,000 different glossaries covering dozens of different topics. There are also several other large online resources covering certain specialized vocabularies. These resources include:

The On-Line Medical Dictionary - ( http://cancerweb.ncl.ac.uk/omd/ ) - This dictionary contains vocabulary relating to biochemistry, cell biology, chemistry, medicine, molecular biology, physics, plant biology, radiobiology, and other sciences and technologies. It currently has over 46,000 listings.

You can browse the dictionary by letter or search it by word. Sometimes you can search for a word that you know (bruise) and find another term that might be more common in medical terminology (contusion). You can also browse the dictionary by subject. Bear in mind that this dictionary is in the UK, and some spellings may be slightly different for American users (e.g., "tumour" versus "tumor").

MedTerms.com - ( http://www.medterms.com ) - MedTerms.com has far fewer definitions (around 15,000), but it also has extensive articles from MedicineNet. If you're starting from absolute square one with your research and need some basic information and vocabulary to get started, search MedicineNet for your term (bruise works well) and then move to MedTerms.com to search for specific words.

Law.com's legal dictionary - ( http://dictionary.law.com/lookup2.asp ) - Law.com's legal dictionary is excellent because you can search either words or definitions; you can browse, too. For example, you can search definitions for the word inheritance and get a list of all the entries that contain the word "inheritance." This is an easy way to get to the words "muniment of title" without knowing the path.

As with slang, add specialized vocabulary slowlyone word at a timeand anticipate that your search results will be narrowed very quickly. For example, take the word "spudding," often used in association with oil drilling. Searching for spudding by itself finds about 33,900 results on Google. Adding Texas knocks it down to 852 results, and this is still a very general search! Add specialized vocabulary very carefully, or you'll narrow your search results to the point where you can't find what you want.

Researching Terminology with Google

First things first: for heaven's sake, please don't just plug the abbreviation into the query box! For example, searching for XSLT will net you over 29 million results. While combing through the sites that Google turns up may eventually lead you to a definition, there's simply more to life than that. Instead, add "stands +for" to the query if it's an abbreviation or acronym. "XSLT stands +for" returns around 199,000 results, and the first is a tutorial glossary. If you're still getting too many results ("XML stands +for" gives you around six million results), try adding beginners or newbie to the query. "XML stands +for" beginners brings in 463 results, the fourth being a general, gentle "Introduction to XML."

If you're still not getting the results you want, try "What is X?" or " X +is short +for" or " X beginners FAQ", where X is the acronym or term. These should be regarded as second-tier methods, because most sites don't tend to use phrases such as "What is X?" on their pages, "X is short for" is uncommon language usage, and X might be so new (or so obscure) that it doesn't yet have a FAQ entry. Then again, your mileage may vary, and it's worth a shot; there's a lot of terminology out there.

If you have hardware- or software-specific, as opposed to hardware- or software-related, terminology, try the word or phrase along with anything you might know about its usage. For example, as a Perl module, DynaLoader is software-specific terminology. That much known, simply give the two words a spin:

DynaLoader Perl

If the results are too advanced, assuming you already know what a DynaLoader is, start playing with the words beginners, newbie, and the like to bring you closer to information for beginners:

DynaLoader Perl Beginners

If you still can't find the word in Google, there are a few possible causes: perhaps it's slang specific to your area, your coworkers are playing with your mind, you heard it wrong (or there's a typo on the printout you got), or it's very, very new.

Where to Go When It's Not on Google

Despite your best efforts, you're not finding good explanations of the terminology on Google. There are a few other sites that might have what you're looking for:

Whatis - ( http://whatis.techtarget.com ) - A searchable subject index of computer terminology, from software to telecom. This is especially useful if you have a hardware- or software-specific word because the definitions are divided into categories. You can also browse alphabetically. Annotations are good and are often cross-indexed.

Webopedia - ( http://www.pcwebopaedia.com ) - Searchable by keyword or browsable by category. This site also has a list of the newest entries on the front page so that you can check for new words.

Netlingo - ( http://www.netlingo.com ) - This site is more Internet-oriented. It shows up with a frame on the left that contains the words, with the definitions on the right. It includes lots of cross-referencing and really old slang.

Tech Encyclopedia - ( http://www.techweb.com/encyclopedia/ ) - Features definitions and information for over 20,000 words. The top 10 terms searched for are listed so you can see if everyone else is as confused as you are. Though entries had before-the-listing and after-the-listing lists of words, I saw only moderate cross-referencing.

Wikipedia - ( http://www.wikipedia.com ) - This public encyclopedia that anyone can edit is surprisingly accurate and up to date with technology slang. Because new entries don't need to be approved by one or two editors, and because the work of editing is done by thousands of volunteers across disciplines and industries, Wikipedia is constantly evolving with the times.

Geek terminology proliferates almost as quickly as web pages. Don't worry too much about deliberately keeping up; it's just about impossible. Instead, use Google as a "ready reference" resource for definitions.

Google Phonebook

noreply@blogger.com (Jasa SEO) — Mon, 10 Dec 2007 05:32:00 +0000

Google combines residential and business phone number information and its own excellent interface to offer a phonebook lookup that provides listings for businesses and residences in the United States. Google makes an excellent phonebook, even to the extent of doing reverse lookups. However, the search offers three different syntaxes, different levels of information provide different results, the syntaxes are finicky, and Google doesn't provide documentation.

The Three Syntaxes

Google offers three ways to search its phonebook:

phonebook - Searches the entire Google phonebook

rphonebook - Searches residential listings only

bphonebook - Searches business listings only

The result page for phonebook: lookups lists only five results for both residential and business numbers. The more specific rphonebook: and bphonebook: searches provide up to 30 results per page. For a better chance of finding what you're looking for, use the appropriate targeted lookup.

Using the Syntaxes

Using a standard phonebook requires knowing quite a bit of information about what you're looking for: first name, last name, city, and state. Google's phonebook requires no more than last name and state to get started. Casting a wide net for all the Smiths in California is as simple as:

phonebook:smith ca

Try giving 411 a whirl with that request!

Notice that while intuition might tell you that there are thousands of Smiths in California, the Google phonebook says that there are only 600. Just as Google's regular search engine maxes out near 1,000 results, its phonebook maxes out at 600. Fair enough. Try narrowing your search by adding a first name, city, or both:

phonebook:john smith los angeles ca

At the time of this writing, the Google phonebook found 2 business and 20 residential listings for John Smith in Los Angeles, California.

Caveats

The phonebook syntaxes are powerful and useful, but they can be difficult to use if you don't remember a few things about how they work.

Syntaxes are case-sensitive

Searching for phonebook:john doe ca works, while Phonebook:john doe ca (notice the capital P) doesn't.

Wildcards don't work

Then again, they're not needed, since the Google phonebook does all the wildcarding for you. For example, if you want to find shops in New York with "Coffee" in the title, don't bother trying to envision every permutation of "Coffee Shop," "Coffee House," and so on. Just search for bphonebook:coffee new york ny and you'll get a list of all businesses in New York whose names contain the word "coffee."

Exclusions don't work

Perhaps you want to find coffee shops that aren't Starbucks. You might think phonebook:coffee -starbucks new york ny would do the trick. After all, you're searching for coffee and not Starbucks, right? Unfortunately not; Google thinks you're looking for both the words "coffee" and "starbucks," yielding just the opposite of what you were hoping for: everything Starbucks in NYC.

OR doesn't always work

You might be wondering if Google's phonebook accepts OR lookups. You then might experiment, trying to find all the coffee shops in Rhode Island or Hawaii: bphonebook:coffee (ri | hi). Unfortunately, that doesn't work; the only listings you'll get are for coffee shops in Hawaii. This is because Google doesn't see the (ri | hi) as a state code, but rather as another element of the search.

So, if you reverse the previous search and search for coffee (hi | ri), Google would find listings that contain the word "coffee" and either the strings "hi" or "ri." This means you'll find Hi-Tide Coffee (in Massachusetts) and several coffee shops in Rhode Island.

It's neater to use OR in the middle of your query and specify a state at the end. For example, if you want to find coffee shops that sell either donuts or bagels, this query works fine: bphonebook:coffee (donuts | bagels) ma. It finds stores in Massachusetts that contain the word "coffee" and either the word "donuts" or the word "bagels." The bottom line: you can use an OR query on the store or resident name, but not on the location.

Try some phonebook lookups that you can't do by dialing 411. For example, try searching by last name and area code, or last name and zip code! Google's phonebook lookup is very accommodating.

Reverse Phonebook Lookup

All three phonebook syntaxes support reverse lookup, though it's probably best to use the general phonebook: syntax to avoid not finding what you're looking for due to a residential or business classification.

To do a reverse search, just enter the phone number with area code. Lookups without area code won't work:

phonebook:(707) 827-7000

(This is the phone number of O'Reilly world headquarters in Sebastopol, California, USA.)

Keep in mind that Google's phonebook service doesn't include cell phone numbers.

Reverse lookups on Google are a hit-or-miss proposition and don't always produce results. If you're not having any luck, consider using a more dedicated phonebook site such as WhitePages.com ( http://www.whitepages.com ).

Google Spellchecker

noreply@blogger.com (Jasa SEO) — Mon, 10 Dec 2007 05:32:00 +0000

Google also has a built-in spellchecker, and when Google thinks it can spell individual words or complete phrases in your search query better than you can, it suggests a "better" search, hyperlinking it directly to a query. Google sometimes takes the liberty of "correcting" what it perceives to be a spelling error in your query. Most of us couldn't communicate with the outside world without a spellchecker. As you send off an email or put the finishing touches on a document, a trusty spellchecker makes sure you haven't made any blatant errors.

Suggestions aside, Google assumes that you know of what you speak and returns your requested results, provided your query gleaned results. For example, if you search for hydrecefallus, Google will ask if you meant hydrocephalus.

If your query found no results for the spellings you provided and Google believes it knows better, it will automatically run a new search of its own suggestions. Thus, a search for hydrecefallus finding (hopefully) no results sparks a Google-initiated search for hydrocephalus.

Mind you, Google does not arbitrarily come up with its suggestions, but builds them based on its own database of words and phrases found while indexing the Web. If you search for nonsense like kweghgjdlsggaa, you'll get no results and be offered no suggestions.

This is a lovely side effect and a quick and easy way to check the relative frequency of spellings. Query for a particular spelling, and note the number of results. Then click on Google's suggested spelling and note the number of results. It's surprising how close the counts are sometimes, indicating an oft-misspelled word or phrase.

If you find yourself turning to Google to compare spellings, you might want to automate the process of comparing phrases.

Embrace Misspellings

Don't make the mistake of automatically dismissing the proffered results from a misspelled word, particularly a proper name. I've been a fan of cartoonist Bill Mauldin for years now, but I repeatedly misspell his name as "Bill Maudlin." And judging from a quick Google search, I'm not the only one. There is no law stating that every page must be spellchecked before it goes online, so it's often worth taking a look at results despite misspellings.

As an experiment, try searching for two misspelled words on a related topic, such as normotensive hydrocephalis. What kind of information did you get? Could the information you got, if any, be grouped into a particular online genre?

At the time of this writing, the search for normotensive hydrocephalis gets only three results. The content here is generally from people dealing with various neurosurgical problems. Again, there is no law that states that all web materials have to be spellchecked.

Use this to your advantage as a researcher. When you're looking for layman accounts of illness and injury, the content you desire might actually be more often misspelled than not. On the other hand, when looking for highly technical information or references from credible sources, filtering out misspelled queries will bring you closer to the information you seek.

Spelling on the Command Line

The fact that Google gathers its spellings from across the Web instead of a dictionary means it can out-spell most email and word-processor spellcheckers. An email spellchecker won't catch that you've just misspelled the name of comedian Dave Shapel (or is it Dave Chapelle?), while Google's spellchecker will catch the error.

While this hack won't replace your standard spellcheckers with Google, the code in this section will show you how to bring the spellchecker a bit closer to your desktop.

The code

This code contacts the Google API and asks for a spelling suggestion for the supplied word or phrase. If you're not already accustomed to using the command line to get things done, this hack probably won't make contacting Google any easier than opening a web browser. But for command-line junkies, it's a quick way to tap the power of Google spelling.

Save the following code as spell.pl, and be sure to replace insert your key with your own Google API key:

#!/usr/local/bin/perl

# spell.pl

# Contact Google for spelling suggestions!

# Usage: perl spell.pl

# Your Google API developer's key.

my $google_key='insert your key';

# Location of the GoogleSearch WSDL file.

my $google_wsdl = "./GoogleSearch.wsdl";

use strict;

# Use the SOAP::Lite Perl module.

use SOAP::Lite;

# Take the query from the command line.

my $query = join(' ',@ARGV) or die "Usage: perl spell.pl \\n";

# Create a new SOAP::Lite instance, feeding it GoogleSearch.wsdl.

my $google_search = SOAP::Lite->service("file:$google_wsdl");

# Query Google.

my $results = $google_search ->

doSpellingSuggestion($google_key, $query);

# No results?

if ($results) {

print $results;

}

This script is similar to any bare-bones Perl script for contacting the Google API, but it uses the doSpellingSuggestion method instead of the standard search method.

Running the code

Run the script from the command line, passing in any word or phrase you want to check, like this:

% perl spell.pl

insert word or phrase

By passing in Dave Shapel, you can see how Google suggests you spell his name:

% perl spell.pl Dave Shapel

Dave Chapelle

If you pass in a correct spelling, the script simply returns no suggestions at all.

You still need to figure out which words are questionable to use this script, but when you need to double-check a name or phrase quickly, you can think of Google as your own personal lexiconographer (or is that lexicographer?).

The TouchGraph Google Browser

noreply@blogger.com (Jasa SEO) — Mon, 10 Dec 2007 05:31:00 +0000

Some people are born text crawlers. They can retrieve the mostly text resources of the Internet and browse them happily for hours. The TouchGraph Google Browser is the perfect Google complement for those who appreciate visual displays of information. But others are more visually oriented and find that the flat text results of the Internet leave something to be desired, especially when it comes to search results. The TouchGraph Google Browser was created by Alex Shapiro ( http://www.touchgraph.com/ ).

If you're the type that appreciates visual displays of information, you're bound to like the TouchGraph Google Browser ( http://www.touchgraph.com/TGGoogleBrowser.html ). This Java applet allows you to start with pages that are similar to one URL, and then expand outward to pages that are similar to the first set of pages, on and on, until you have a giant map of nodes (a.k.a. URLs) on your screen.

Note : that you're finding URLs that are similar to another URL, just as you would if you used the related: syntax. You aren't doing a keyword search, and you're not using the link: syntax. You're searching by Google's measure of similarity.

Starting to Browse

You'll need a web browser capable of running Java applets. If Java support in your preferred browser comes in the form of a plug-in, your browser should have the smarts to launch a plug-in locator/downloader and walk you through the installation process.

Start your journey by entering a URL on the TouchGraph home page and clicking the Graph It link. Your browser will launch the TouchGraph Java applet, covering your window with a large mass of linked nodes.

If you're easily entertained like me, you might amuse yourself for a while just by clicking and dragging the nodes around. But there's more to do than that.

Expanding Your View

TouchGraph uses the API to request from Google pages similar to the URL of the node you double-clicked. Not interested in visiting web pages just yet? Want to do some more search visualization? Double-click on one of the nodes. Keep double-clicking at will; when no more pages are available, a green C will appear when you put your mouse over the node (no more than 30 results are available for each node). If you do this often enough, you'll end up with a screen full of nodes with lines denoting their relationship to one another.

Hold your mouse over one of the items in the group of pages. A little box labeled info pops up. Click on that, and a box of information about that particular node appears.

The box of information contains title, snippet, and URLpretty much everything you'd get from a regular search result. Click on the URL in the box to open that URL's web page itself in another browser window. If your browser is set to block pop-up windows, you might need to enable them from the touchgraph.com domain.

Visualization Options

Once you've generated similarity page listings for a few different sites, you'll find yourself with a pretty crowded page. TouchGraph has a few options to change the look of what you're viewing.

For each node, you can show page title, page URL, or point (the first two letters of the title). If you're just browsing page relationships, the title is probably best. However, if you've been working with the applet for a while and have mapped out a plethora of nodes, the point or URL options can save some space. The URL option removes the www and .com from the URL, leaving the other domain suffixes. For example, www.perl.com shows as perl, while www.perl.org shows as perl.org.

Speaking of saving space, there's a zoom slider at the upper right of the applet window. After you've generated several distinct groups of nodes, zooming out allows you to see the different groupings more clearly. However, it becomes difficult to see relationships between the nodes in the different groups.

To customize the display even further, click the Advanced button to see more TouchGraph options. You'll find the option to view the singles: the nodes in a group that have a relationship with only one other node. This option is off by default; check the Show Singles checkbox to turn it on. I find it's better to leave out singles; they crowd the page and make it difficult to establish and explore separate groups of nodes.

The Radius setting specifies how many nodes will be displayed around the node you've clicked. A radius of 1 will show all nodes directly linked to the node you've clicked, a radius of 2 will show all nodes directly linked to the node you've clicked as well as all nodes directly linked to those nodes, and so on. The higher the radius, the more crowded things get. The groupings do, however, tend to settle themselves into nice little discernable clumps. A drop-down menu beside the Radius setting specifies how many search results (i.e., how many connections) are shown. A setting of 10 is, in my experience, optimal.

For a look at all the ways you can customize the TouchGraph Google browser, be sure to check out the Full Instructions page at http://www.touchgraph.com/TGGB_FullInstructions.html .

Making the Most of These Visualizations

Yes, it's cool. Yes, it's unusual. And yes, it's fun dragging those little nodes around. But what exactly is the TouchGraph good for?

TouchGraph does two rather useful things. First, it allows you to see at a glance the similarity relationship between large groups of URLs. You can't do this with several flat results to similar URL queries. Second, if you do some exploring, you can sometimes get a list of companies in the same industry or area. This comes in handy when you're researching a particular industry or topic. It'll take time, though, so keep trying.

Google Zeitgeist - Google Trend

noreply@blogger.com (Jasa SEO) — Mon, 10 Dec 2007 05:31:00 +0000

Turning to Google itself for a definition of zeitgeist (define:zeitgeist), there's consensus that it refers to "the spirit of the times." Google Zeitgeist provides a weekly, monthly, and yearly overview of what the Web was interested in. And Google Zeitgeist ( http://www.google.com/press/zeitgeist.html ) is just that: a mirror that the Web (according to Google) holds up to us, providing a snapshot of the week, month, or year that was.

Click the Archive link to choose any year from the Google Zeitgeist Archive and display links for every week, month, and year since January 2001.

It takes only a few moments of visiting Google Zeitgeist before you're itching to go back a little further in time: the week your second child was born, the month during which the Olympics were held, the year you graduated from high school.

Weekly Zeitgeist updates actually started in June 2001, at the same time the monthlies switched from PDF to HTML format. In August 2005, Google stopped listing declining queries and started listing 5 more of the top gaining queries, bringing the total to 15.

Monthly reports provide some information about Google News queries and Google Image Search queries, and you can find monthly reports for countries around the world by clicking the Zeitgeist Around the World link on the front page. Year-end reports provide even more detail with trend graphs.

While Google Zeitgeist's statistics aren't earth-shattering (e.g., searches for iraq more than doubled on March 19, 2003, the date that Operation Iraqi Freedom beganimagine that!), it does provide a snapshot of what the world in aggregate found interesting enough to look up.

See Also

If Google Zeitgeist piques your interest, you might also try the Yahoo! Buzz Index ( http://buzz.yahoo.com ), a similar collection of statistics around popular Yahoo! Searches: the day's top movers (overall and by various Yahoo! categories), most viewed and emailed Yahoo! news items, and a market trendlike chart (click the View Complete Chart... link associated with any of the buzz listings on the front page) of leaders and movers, according to buzz score ( http://help.yahoo.com/help/us/buzz/#buzz-04 ).

Google Trends ( http://www.google.com/trends ) is a new product from the Google Labs that graphs the mentions of words of phrases over time. Type in two words separated by commas to get a quick visual sense of the popularity. For example, "Google, Yahoo" shows you which search engine is mentioned more across time, regions, news stories, and languages.

Google Directory

noreply@blogger.com (Jasa SEO) — Mon, 10 Dec 2007 05:30:00 +0000

Does Google spend time building a searchable subject index in addition to a full-text index? No, Google bases its directory on the Open Directory Project data at http://dmoz.org/ . Unlike the results at the standard Google Web Search, the collection of URLs at the Open Directory Project is gathered and maintained by a group of human volunteers rather than automatic algorithms, but Google does add some of its own Googlish magic to it.

Google's Web Search indexes billions of pages, which means it isn't suitable for all searches. When you have a search that you can't narrow downfor example, if you're looking for information on a person about whom you know nothingbillions of pages will get very frustrating very quickly.

One thing you'll notice about the Google Directory is how the annotations and other information vary between categories. This is because the information in the directory is maintained by a small army of thousands of volunteers who are each responsible for one or more categories. For the most part, annotation is pretty good.

But you don't have to limit your searches to the Web. Google also has a searchable subject index, the Google Directory, at http://directory.google.com . Instead of indexing the entirety of billions of pages, the directory describes sites instead, indexing about five million URLs. This makes it a much better search for general topics.

Beside most listings, you'll see a green bar. The green bar is an approximate indicator of the site's PageRank in the Google search engine. (Not every listing in the Google Directory has a corresponding PageRank in the Google web index.) Web sites are listed in the default order of Google PageRank, but you also have the option to list them in alphabetical order.

Search and Browse

If you were interested in looking at sites about child psychology, you might try a search at http://search.google.com with the query child psychology. You would find thousands of sites in the search results, along with news articles about child psychology, college papers about the topic, and even pages that mention the terms child and psychology without relating to the topic. But browsing the Child Psychology category in the Google Directory ( http://directory.google.com/Top/Science/Social_Sciences/Psychology/Child_Psychology/ ) gives you hundreds of links selected by Open Directory volunteers as being relevant to the topic.

There are two different kinds of shoppers, and they illustrate the difference between searching and browsing. Some shoppers know exactly what they're after, and they want to find a store with the item, locate the item, and purchase it as quickly as possible. As with a web search, it helps to know a bit about what you're looking for if this is your style.

Other shoppers want to explore a particular store, see what the store offers, and choose an item if the right one comes along. This style of browsing is suited for people who want to get a larger survey of items in a particular category before they necessarily know what they're looking for.

There are still times when you need to search the directory, and Google has provided a couple ways to accomplish this.

Find The Google Directory

When you're searching on Google's web index, your overwhelming concern is probably how to reduce your list of search results to something manageable. With that in mind, you might start with the narrowest possible search.

That's a reasonable strategy for the web index, but because you have a narrower pool of sites in the Google Directory, you want that search to be more general.

For example, say you were looking for information on author P. G. Wodehouse. A simple search on P. G. Wodehouse in Google's web index gets you over 1,100,000 results, possibly compelling you to immediately narrow your search. But doing the same search in the Google Directory returns only 176 results. You might consider that a manageable number of results, or you might want to carefully narrow your results further.

Because the Google Directory is a far smaller collection of URLs, ideal for more general searching, it does not have the various complicated special syntaxes for searching that the Web Search does. However, there are a couple of special syntaxes that you should know about:

intitle:

Just like the Google web special syntax, intitle: restricts the query word search to the title of a page.

inurl:

inurl: restricts the query word search to the URL of a page.

The Directory is also good for searching for events. A Google web search for Korean War will find over 24 million results, while searching the Google Directory will find just over 138,000. This is a case where you will probably need to narrow your search. Use general words indicating what kind of information you wanttimeline, for example, or archives, or lesson plans. Don't narrow your search with names or locations; that's not the best way to use the Google Directory.