Max Tatton Blog

Maxicom – AxiCom = MaxTB at Wildfire

Maximilian Tatton-Brown — Fri, 12 Mar 2010 17:30:39 +0000

Hello anonymous blinking observers. It’s time to announce that as of Monday the 15th of March, I’ll be leaving my role at the magnificent global PR powerhouse AxiCom to join the team of thrusting young things at Wildfire PR. Raising the Temperature You may be familiar with the agency online via such noted Wildfirers as DannyWhatmough and DebbyPenton ( or have More >

Could You Have Effervescent Cola Tablets?

Maximilian Tatton-Brown — Thu, 04 Feb 2010 12:13:12 +0000

An unashamedly different kind of post today but I’m ill and I like the idea so up it goes. Wouldn’t it be excellent if Coke/ Pepsi etc brought out a (probably limited edition) product where you dropped a tablet into the water and it reacted like this: Unless science and/or nature prohibits such a reaction, I demand More >

How to Stop PR Spam

Maximilian Tatton-Brown — Thu, 28 Jan 2010 13:03:56 +0000

The writing of this post was accelerated by today’s launch of An Inconvenient PR Truth, a marketing campaign from RealWire with its own clever take on the PR spam situation. It’s easy on the eyes, cleverly tied in with RealWire’s colours and even comes with its own journalists’ Bill of Rights But of course, it’s just a More >

Thank Me Later: The Role of Gratitude in Social Media

Maximilian Tatton-Brown — Tue, 19 Jan 2010 13:39:04 +0000

Good manners are great- like social alchemy, they lubricate the processes of every day life, giving a little advantage to those who use them effectively. But as with all things, they require balance. Perhaps it’s because it exposes their ritual, arbitrary nature but gratuitous deployment can breed suspicion or come across as weakness. I think it’s More >

Why the Nexus is not “just another Android phone”

Maximilian Tatton-Brown — Wed, 06 Jan 2010 10:55:17 +0000

Okay, let’s make this clear: The Nexus is just another Android phone. However, it’s one that Google have thrown the full weight of their marketing effort behind. Bear in mind these guys don’t hold press events for the opening of every envelope- the last big one announced Google Wave and that was only as part of More >

Thoughts on Journalists’ Public Relations Relations

Maximilian Tatton-Brown — Tue, 05 Jan 2010 14:08:50 +0000

Whatever your business, reputation is important. But in media-related industries like journalism and PR, it’s absolutely vital. Today’s fuss about Kevin Braddock’s naming and shaming of PRs has been interesting in itself but I think it reflects another interesting aspect of the UKTJPR community; Some journalists are much better at their own PR than others. Knowing they More >

Griffin vs the Chimera of Society

Maximilian Tatton-Brown — Fri, 23 Oct 2009 08:10:46 +0000

Like many of you, I was sucked in by the #bbcqt activity last night in a manner that 2 Screen would surely be proud of. However, I couldn’t help but think this. Tweetminster measured 12.49 #bbcqt tweets per second by the end of the programme, a phenomenal volume hailed by many as a beacon of popular More >

Have Apple Miced an Opportunity?

Maximilian Tatton-Brown — Tue, 20 Oct 2009 16:28:22 +0000

In today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing. The new Magic Mouse. Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers and let’s not understate how nice that will be More >

Are you a fan of fans being fanned by the fantastic Dyson Fan fan?

Maximilian Tatton-Brown — Tue, 13 Oct 2009 11:32:49 +0000

If you’re anything like me, you’ll be relieved to hear today’s Dyson announcement about bringing air-multiplication to the mainstream. This country was built on such great endeavours; just look at the water punctuation of the 30s or fire division pioneered by Sir Henry Johnstead back in the 1800s. God Save the Queen! Anyway, what’s interesting is the More >

Why didn’t The Sun switch to the Lib Dems instead?

Maximilian Tatton-Brown — Wed, 30 Sep 2009 09:05:21 +0000

Imaginatively, The Sun today declared their support for the Conservative Party after 12 years of backing Labour. But is this a mature approach in modern times? Does a publication have to declare its support for a particular party, drawing their lines and wearing hearts on their sleeve? Many would argue that all publications will have their slant More >