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Facebook wants you dead

Max Tatton-Brown — Tue, 10 Jan 2012 07:58:10 +0000

Back in September 2010, Facebook went on a really interesting PR offensive – including a flurry of activity when The Social Network launched and the announcement of a $100m donation (of Facebook stock) to American education. I find the latter of these especially interesting when considering Facebook’s big picture strategy for the next few years- to explain [...]

Free Speech Has Turned a Corner

Max Tatton-Brown — Tue, 03 Jan 2012 15:11:26 +0000

For the uninitiated, this historical "landmark" was established in 1880 to provide a forum for those without access to their own private printing press (or that of a rich friend.) But in 2011, on a chilly Sunday, who did we have exercising the freedoms of this place? One racist woman on a mini ladder and an Islamic fundamentalist on a box. So that's obviously pretty sad, right. As you'd suspect today, the audience was in less than rapt silence, heckling and humiliating the woman. But while I found it obviously sad that humans use a forum to express such ideas, it seemed sadder to find the hecklers completely missing the point of where they were.

Power Struggles of the Advocate Age – The Social MBA

Max Tatton-Brown — Fri, 25 Nov 2011 09:00:37 +0000

I really never thought I’d say this after only three years in PR but, come January, I’m going to be a published author. And I think that’s both quite humbling and seriously cool. A little while ago, I was kindly invited by Christer Holloman to contribute a chapter to what became The Social Media MBA [...]

The Age of Digital Inhibitions

Max Tatton-Brown — Wed, 23 Nov 2011 20:39:39 +0000

How has technology helped people overcome their inhibitions to the point where they're almost unaware of them and what's that going to mean over time?

Wired Guest Post: Kindle micro-transactions for the win

Max Tatton-Brown — Sat, 19 Nov 2011 10:25:33 +0000

A little while ago, I put a few thoughts together for this blog based on Kindle potentially becoming a platform for saving, reading and buying content web-wide – like Instapaper meets the App Store. Only, instead of publishing it here, I pitched it into technology bible Wired and it was published over there. Which was [...]

How will we Manage without degrees?

Max Tatton-Brown — Mon, 12 Sep 2011 08:00:18 +0000

Management is a skill and a great example of nature and nurture coming together as one. In PR, there’s no way to skip straight to management. It’s vocational enough that you simply can’t start delegating without the proper understanding of what you’re asking of people, what you expect from them and, as much as anything, [...]

How do I filter tweets from TweetDeck?

Max Tatton-Brown — Thu, 25 Aug 2011 07:42:48 +0000

We’ve all seen it – it’s one of those days. A “trender”. Something you have little to know interest in (Big Brother, X Factor, Cricket) will now litter your feed tweet after tweet, with no end in sight. Once you’ve heard that Steve Jobs is on the way out, you don’t necessarily need to see [...]

5 ways to turn distraction into inspiration

Max Tatton-Brown — Mon, 15 Aug 2011 12:20:32 +0000

Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level. But with access to funnels of information that previous generations couldn’t imagine, today’s challenge has become less about attrition of stimuli than [...]

Failure Conference: the ultimate success?

Max Tatton-Brown — Wed, 08 Jun 2011 11:18:43 +0000

An interesting slide deck came to my attention today via @JordanStone, which takes a look at examples where companies have failed on social media. But the key fact is that the story doesn’t end there – it then looks at what they did to recover and the intelligent moves they made to correct the situation [...]

Death of the Social Media Guru: 4 New Signs of the Social Media Try-Hard

Max Tatton-Brown — Mon, 16 May 2011 13:36:44 +0000

For some time now, anyone who calls themself a Social Media Guru (or supremo, or magician or ninja or zombie pirate) has quite rightly been derided for tweeting too hard. But in response, this group has upped its game. Meet… The “Social Media Cynic.” Now that these people have become aware they aren’t supposed to [...]