MaxTB.com

Email won’t send with O2 Broadband? Here’s the solution.

Max Tatton-Brown — Thu, 05 Apr 2012 08:53:15 +0000

Having spent days trying to get my work email to send after getting O2 Broadband, a solution emerged from their excellent Twitter customer service. From a ton of internet stalking, I knew it was something to do with the SMTP service being blocked according to a load of reading but none of the solutions out [...]

Could OAPs be Apple’s Secret Testing Team?

Max Tatton-Brown — Tue, 20 Mar 2012 21:51:42 +0000

Saw the video below and had one of those massive “what if” moments – How ‘Steve Jobs’ would it be to test new Apple products on single, old-aged individuals who probably won’t spill the beans? Who else are you going to sit an iPad in front to do user experience testing without the secret leaking? [...]

Facebook should update its concept of ‘Friends’

Max Tatton-Brown — Sun, 26 Feb 2012 13:49:10 +0000

With its IPO now public, Facebook is about to enter something of dark zone for announcements – a move which will no doubt leave a void for speculation and rumour among tech writers. So I thought I might jump the gun with a thought of my own: should Facebook replace “friends” with Likes? Danny Whatmough [...]

Facebook wants you dead

Max Tatton-Brown — Tue, 10 Jan 2012 07:58:10 +0000

Back in September 2010, Facebook went on a really interesting PR offensive – including a flurry of activity when The Social Network launched and the announcement of a $100m donation (of Facebook stock) to American education. I find the latter of these especially interesting when considering Facebook’s big picture strategy for the next few years- to explain [...]

Free Speech Has Turned a Corner

Max Tatton-Brown — Tue, 03 Jan 2012 15:11:26 +0000

For the uninitiated, this historical "landmark" was established in 1880 to provide a forum for those without access to their own private printing press (or that of a rich friend.) But in 2011, on a chilly Sunday, who did we have exercising the freedoms of this place? One racist woman on a mini ladder and an Islamic fundamentalist on a box. So that's obviously pretty sad, right. As you'd suspect today, the audience was in less than rapt silence, heckling and humiliating the woman. But while I found it obviously sad that humans use a forum to express such ideas, it seemed sadder to find the hecklers completely missing the point of where they were.

Power Struggles of the Advocate Age – The Social MBA

Max Tatton-Brown — Fri, 25 Nov 2011 09:00:37 +0000

I really never thought I’d say this after only three years in PR but, come January, I’m going to be a published author. And I think that’s both quite humbling and seriously cool. A little while ago, I was kindly invited by Christer Holloman to contribute a chapter to what became The Social Media MBA [...]

The Age of Digital Inhibitions

Max Tatton-Brown — Wed, 23 Nov 2011 20:39:39 +0000

How has technology helped people overcome their inhibitions to the point where they're almost unaware of them and what's that going to mean over time?

Wired Guest Post: Kindle micro-transactions for the win

Max Tatton-Brown — Sat, 19 Nov 2011 10:25:33 +0000

A little while ago, I put a few thoughts together for this blog based on Kindle potentially becoming a platform for saving, reading and buying content web-wide – like Instapaper meets the App Store. Only, instead of publishing it here, I pitched it into technology bible Wired and it was published over there. Which was [...]

How will we Manage without degrees?

Max Tatton-Brown — Mon, 12 Sep 2011 08:00:18 +0000

Management is a skill and a great example of nature and nurture coming together as one. In PR, there’s no way to skip straight to management. It’s vocational enough that you simply can’t start delegating without the proper understanding of what you’re asking of people, what you expect from them and, as much as anything, [...]

How do I filter tweets from TweetDeck?

Max Tatton-Brown — Thu, 25 Aug 2011 07:42:48 +0000

We’ve all seen it – it’s one of those days. A “trender”. Something you have little to no interest in (Big Brother, X Factor, Cricket) will now litter your feed tweet after tweet, with no end in sight. Once you’ve heard that Steve Jobs is on the way out, you don’t necessarily need to see [...]