The real problem at top ramen has been lack of und...

2009-11-03T05:25:08.654-08:00

The real problem at top ramen has been lack of understanding of indian consumers and indian tastes. Also their distribution has been very messy with 1st marico handling it and then themselves. Infact they have already been displaced in most of the country(except south) by a homegrown indian company called Capital Foods Ltd with its brands Ching's Secret http://www.facebook.com/chingssecret and Smith and Jones http://www.facebook.com/smithandjones
Ching's range is focussed at schezwan, manchurian and hot garlic 2min noodles. Ching's has been in the mkt with its sauces, hakka noodles and soups for last 14yrs. so it has a lot of chinese pedigree.
Smith and Jones does Masala, Curry and Chicken flavours. Its masala is tadka marke- ie 2 notches spicier than maggi.
But what i like most about both Ching's and Smith and Jones 2min noodles is the fact that in both of them each strand of noodles stays separate for hours. in maggi and top ramen if u leave even for 5min after cooking the noodles become pasty and stick together.
Also the packaging of both is very attractive.

I like three points about the article. One is your...

2009-10-30T22:55:43.090-07:00

I like three points about the article. One is your view points which are focussing on " how top ramen rectified thier parts " and a simple history on real brain child of noddles. While competing, comparing with competitor is significant which is lucid in this article. Great keep it up !

Mahābhūta Marketer

The real problem at top ramen has been lack of und...

I like three points about the article. One is your...