The major changes this week are:

• •mPACT API™ gets a new tabbed UI, similar to the interface found throughout our mPACT family of products. Part of this UI extension provides reporting on our API methods’ usage to the user, so you can see, in detail, your current usage. All of our mPACT API subscription packages now have full support in the product.
• •mPACT MediaSearch™ has been updated as well You can find an extensive review done by Patrick Hurley in his MediaSearch vs. Google blog post. With this latest release we’ve improved how MediaSearch parses our database and we’ve added timestamps to the date stamps were already there, so you can get a more granular look at voices talking about topics in near real time.
• •Additionally, we’ve added a number of fixes and minor feature upgrades across the whole line of mPACT products improve stability and even to provide an even better user experience.

We have got a lot of new features and usability improvements coming down the pike very shortly, particularly on our flagship mPACT Pro™ product, so stay tuned in this space for more in just a few weeks.

As always, we welcome feedback from our users

Identify Influencers that mPACT your market:

MediaSearch is, at its essence, a focused search engine designed to help you find the voices on the Web talking about any subject (or set of keywords) you choose.  I’m using the term “focused” because MediaSearch isn’t a general search engine that digs into and across the entire web like a Google or Bing search would, but rather it is aimed at only three important segments of the web: articles in “traditional” publications, posts in blogs, and social media posts in places like LinkedIn, Google+, Twitter and Facebook.

Our goal with MediaSearch is simple: we want to help you find what’s being said (on your topic of interest) and who’s saying it.  So we dispense with the parts of the web that aren’t conveying voices and focus our search in on the parts that are.

MediaSearch combs through our system of billions and billions of articles, posts and tweets and returns results to you in three tabs:

• Articles & Blogs: we search through hundreds of millions of records (a year’s worth for articles and 90 days worth of the blogosphere) to return matching results
• Social Media: we find mentions of your keywords in 30 days worth of social media (over 2 billion Google+, LinkedIn, Facebook and Twitter updates)
• Voices: we present a listing of the top voices speaking about your keywords, based upon our proprietary algorithms which rank voices on their relevance and reach – and you can click through to see our mBLAST media profile of any voice this page

We’ve made MediaSearch as easy to use as any search engine: just enter your keyword(s) and click search. For power users, we offer an advanced search page that lets you use Boolean search terms and to exclude search terms when you’re looking for something that might provide ambiguous results (e.g., if you’re searching for our founder and advisor Danny Briere and you don’t want to find results about the Philadelphia Flyers’ center , just enter “NHL” and “Hockey” as EXCLUDE keywords. Danny is, however, flattered to thought of as a hockey player, just so you know).

We’ve also made it easy to filter your search results so you can find results that are useful to your business or interests. By default, Articles & Blogs and Social Media results are presented in reverse chronological order (newest articles/posts first), but you can also sort by Author Voice, in which case we’ll present the articles or posts by authors with the strongest voice (most relevant and far-reaching) first. You can also filter your results chronologically, so if you want to see the voices speaking in the past 4 hours, 24 hours, week or month, you can.

We think that MediaSearch is a really great way to understand the power of the mPACT platform in an easy-to-use way. It doesn’t provide everything that our mPACT Pro™ and mPACT API™ products do, but it leverages the same massive data set and the same behind-the-scene algorithms. We’d love for you to try it today and to give us some feedback.

Identify Influencers that mPACT your market:

For the launch,  mPACT API™ provides three types of API calls:

• Search for articles and blogs by keywords
• Search for social media by keywords
• Search for authors by keywords

Now you could be forgiven for thinking: “Well, that’s not very much, huh?”,  and I’d agreed, if I had looked only at the names of the methods. In fact, I would have said: “Search for articles and blogs? – There’re plenty of products that do that. Search for social media? – I can use internal search interfaces or even APIs from Twitter, Facebook or Google+. Search for authors? – Well, it’s interesting, but how can I be sure that I won’t get a list of people who just casually mentioned the topic I’m passionate about in one of their ‘sitting around watching football’ tweets?”.

In other words, what’s so special about mPACT API™ that would make me want to use it? Well, to find out, let’s dig into this magic document.

Searching for relevant articles or blogs is a daily activity for most of us, whether we do it for marketing, public relations, customer service, competitive analysis or some other purpose.  Unfortunately, a lot of times it can be a really hard task. Googling makes it easier, but when it comes to filtering out results you really need and can get value from, you will find you have to do a whole lot of “read-click-review” actions. With mPACT API™, however, doing a search for relevant articles and blogs is quick, easy and automated. That’s because mPACT API™ has a set of customization parameters that allow you to get what you really need (and only what you really need). Our API:

• returns to 2000 results, but if you want just one – you have an option for that;
• allows you to specify the way results are sorted: most recent at the top, most relevant at the top, written by most valuable authors at the top – it’s your choice;
• lets you limit the period you’re looking the content for – you can change this from 1 day to 1 year;
• can be configured based on the type of content you need: both articles & blogs or only one of these types;
• lets you quickly filter the results by author’s name – just specify the first or/and last name of the author, and only this author’s content will be returned.

Now that is something more than just searching, isn’t it?  Note, that mPACT API™ returns explicit information on each of the matched results such as URL, date, author’s name, mBLAST’s score for the author, article/blog text and its entities. It also returns an internal ID value that lets you get all of the information for the item specified by this ID.

Let’s take a look at social media search. With this method you can:

• get up to 500 results;
• specify your desired sort options, in the same way you can do that for articles and blogs;
• set the period you’re looking social media items for;
• receive only results for any individual twitter or Facebook user you’re interested in.

This method also returns the same set of data as search for articles and blogs does, as well as information on all social media accounts for the author.

To me, the most interesting among three available methods is search for authors. With this method you can match authors on First name, Last Name, Email, Publication name, social media accounts. But a list of authors matching your search criteria is not the only thing that a search for authors API call will give you. Instead, you will be provided with up to 100 of the most recent and relevant articles, blogs, and social media posts for each media type from the mPACT database! And, of course, you’ll also get the full set of information about the author that is in the mPACT database, such as author’s name, mBLAST score for this author, publications for this author, social media accounts, etc.

As you can see, with mPACT API™, you’re not just searching to find relevant items, you’re using a tool for your business that let you get exactly what you need based upon not only what was said, but who said it, no matter where they said it.

About Yuriy Gumen

Yuriy has over 12 years of experience in tech development, marketing, and executive management in high-tech companies. At mBLAST, he is responsible for execution of the product development process, helps increase margins to established business goals, and ensure worldwide product standards. You can follow Yuriy on LinkedIn here.

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Identify Influencers that mPACT your market:

We all know what we want “Influencer” to mean in a marketing context – those voices who have the ability to steer our customer’s thinking in their purchasing decisions based upon what they say or recommend. It actually works in any context, not just marketing. It’s the same in politics, economics, or even East Asian Studies. Who are the people who are responsible for the direction of a product or idea? These are the people I want to know about! Where are they? How do I get them to talk about what I’m interested in or to notice my opinions and thoughts, or get them to recommend my product? Now that the age of Social Media is upon us, with people just tossing everything out there into the gigantic infrastructure known as the Internet, how do you sort through all of these voices? Where is the signal as opposed to the noise? And, as many recent Public Relations disasters have shown us, how can I know both quickly and accurately that what someone said is being spread around like wildfire? Here lies the fascinating problem, because the real answer is, “it depends”.

Sometimes you want a subject matter expert. Sometimes you want someone with the ability to reach lots of people quickly regardless of their expertise. Sometimes you want that “nobody” who tweets from a store about a customer service issue that explodes across the social web. Sometimes you want a certain segment of the market that’s narrow, while at other times your aim is very broad. Perhaps you are thinking “If I could just get Walter Mossberg to write about my product people will notice!”, or maybe you just want some specialized blog like Barry Ritholtz’s Big Picture to quote you. And herein lies the rub regarding influencer scoring and numbers – even the rub on producing an accurate result set. One size doesn’t fit all. One number doesn’t work except in a relative way – relative to your goals, that is. Dependent upon your requirements, you need to have the ability to tune the system as you would a high-end sound system based on the acoustics of your room.

There are literally hundreds of millions of voices on the social web, in blogs and in traditional media, writing about every conceivable topic. And each of those voices is trying to collect as many friends and followers online as they possibly can. There’s literally more content than any human can ever process unless, like us, you methodically index “the planet” (wherever the content appears) and, furthermore, you analyze that content by what is actually said using the keywords, themes, hashtags, sentiment and proper names contained in them. When you do that, you can then combine that information with statistics on where the voices appear, what happens to their content after it’s published, and how often people write — that’s when you begin to understand the likely importance of even one piece of content.

So we’re going to do something important: we’re banning the word “Influencer” from our product lexicon. We’re going to use the word “Voice”. Because voices can be loud, they can be soft, they can resonate echoing as they spread across the social web, or they can be heard above a crowd. Furthermore, just like in that sound system I mentioned, you should be able to tune so you can hear any voice above the others. And that’s what we’re going to do to our mPACT product line. Watch us for the most flexible, customizable product ever introduced to the market where YOU control the voices you want to hear by what they’re actually saying in near real-time. No one else does, or can do this. No one. So not only are we indexing the planet, we’re going to allow you to hear one voice, even a voice somewhere in the moors of Scotland talking about his favorite brand of sheep shears, if that’s your interest. This will change how you think about voices forever.

About Mark Hatch

Mark comes to mBLAST with over twenty years of experience in software engineering and high-tech management along with an impressive start-up background. Recently he has led software teams in developing the on-line storage services space at Carbonite and Intronis. At ICC and OneCore Financial, he contributed to the development of Internet banking, brokerage, and customer service applications for the Financial Services Industry. You can follow Mark on LinkedIn here

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Identify Influencers that mPACT your market:

So in our quest to do just that, and under the leadership of our former CEO Gary Lee, we began an effort to sort, collate, index and rate all online content on the planet, but we also decided we had to come up with a way to tell everyone just who to listen to. The internet is a noisy place and everyone has a voice there, whether they are telling you what is the best single malt whiskey, where the best Mexican Food is on the Lower East Side of Manhattan, or even just what they had for breakfast. With all that going on, how do you choose who to listen to? Where do you find the things that interest you whether you’re a person looking at your hobbies or  an executive at a Fortune 500 company running a huge marketing campaign? Do you do hours of research on Google or do you try to cobble together 10 different media monitoring and analysis solutions? How do you know just who’s important?

Again in typical startup fashion we said WE DO! Let’s rank everyone on the planet by what they write about — looking at what they actually say — no matter where they say it! And I took the CTO position to direct this endeavor because no one else is doing this well and, frankly, because it’s so damned exciting to do things no one else does well, isn’t it?

So now here I am taking the wheel of this company as CEO after we’ve conquered the technological challenges in the first parts of our quest and we’re on solid footing to expand our reach. We’ve built a suite of products to test what customers want and we’ve turned our technology into a platform. A platform that anyone can use or integrate into their business if they want to see what anyone is saying anywhere about their subject or in their business context, with mPACT API™. On top of that we’ve built a search product, MediaSearch™, anyone can use for free that is completely SEO-free and is based on what people actually say, anywhere. We also have a personal product, My mPACT™ which looks at your writing and interests and finds not only how you rate against others talking about what you’re interested in, but also notifies you when someone you want to follow writes something new, no matter where they post.

And last, but by no means least, we have our premier mPACT Pro™ product for PR professionals, Brand Managers, Marketers, and anyone in a company or enterprise who wants to discover, listen to, and engage with their audience all in one package. There are big changes coming to this product in the next couple of months, based on extensive research and a year of testing with real-world customers. It will become the new industry standard for how people look at online content and deal with its staggering scale.

I truly am thrilled by what we’ve managed to do and I’ve even more excited about what is coming next. I’d like you to join me in our quest to index and rank the planet by what’s important to you, the customer, and according to what people actually write. And so again, in typical startup fashion, we ask “Who can become the standard for everyone who needs to know what’s said and where?” and, again, we’ll answer “WE CAN!”

Mark B. Hatch

CEO

About Mark Hatch

Mark comes to mBLAST with over twenty years of experience in software engineering and high-tech management along with an impressive start-up background. Recently he has led software teams in developing the on-line storage services space at Carbonite and Intronis. At ICC and OneCore Financial, he contributed to the development of Internet banking, brokerage, and customer service applications for the Financial Services Industry. You can follow Mark on LinkedIn here

More Posts by Mark Hatch

Identify Influencers that mPACT your market:

Today, however, we’re excited to announce our first (of many) new products for 2012: a new API version of mPACT that takes this integration to a whole new level. mPACT API is designed to allow you to search our entire mPACT database – literally billions of articles, blogs and social media posts that we index for our mPACT Pro product – to find up-to-date conversations, people and content based on keywords or authors that matter to you. You can then seamlessly integrate that data into your existing applications, apps, or systems either for internal use or to white label. We also provide access to our unique topic-based multidimensional scoring.

We built mPACT API for our users who need to go – for either internal or external uses – beyond the Web dashboards and exportable reports of mPACT Pro by making it easy to integrate the same mPACT data and scoring into other platforms. For example, some of our pre-launch API customers are integrating our data into their advertising platforms, into their CRM platforms or repurposing mPACT Pro data into the media monitoring offerings they provide to their clients. Like mPACT Pro, mPACT API isn’t just limited to social media, we also cover the breadth of the blogosphere, discussions, and mainstream media as well so you can find, track and engage with influential people no matter what outlet they use to express their opinion.

With mPACT API, users can search articles and blogs by keyword or topic, social media by keyword or topic, or search for authors across all media types. mPACT API is based on a RESTful architecture, familiar to almost all developers and IT departments and designed for easy integration into a customer’s existing systems. We’re launching mPACT API at a variety of price points based on usage. We’ve even included a free level designed to help users sample the mPACT API and determine their integration strategy right up front. We’re also offering custom packages and development for users with extraordinary needs or who just need some help getting things set up.

mPACT API offers all of the scoring and analytics, content and breadth of coverage of our traditional, dashboard-based mPACT products with an extra helping of flexibility. Try it out for free today or contact us for more information.

Identify Influencers that mPACT your market:

We recently talked here about how to get the best results from a search in My mPACT. As we said then, our system and methodology are quite different than other influence measurement solutions you may have encountered before, so we wanted to provide some tips and tricks for using My mPACT the right way.

In order to provide some more context to that previous discussion, we thought we would talk in more depth about our influencer identification and measuring algorithms. Specifically, we’d like to talk about methodology used by many other influencer ranking solutions – techniques that we purposefully don’t use – and then talk about the way our algorithms do work.

What we don’t do:

1. Run a popularity contest: This is worth repeating – we don’t just measure “raw” influence based upon popularity or number of followers, etc. We do, of course, take those things into account. But we feel you can’t really tell if someone is influential on a particular topic or in a particular market without isolating and examining his or her writing on that topic itself. So while we do create some general influence metrics internally (and use them in our measurements), we only present a custom-derived influence score based on the keywords you choose that match against the keywords used when someone writes in a blog, article or Tweet.

2. Try to define a topic or market for you:  We don’t focus My mPACT on any particular market segment or topical area. And we don’t think we know your topics and markets better than you do – in fact we’re sure that we do not. So rather than trying to arbitrarily group influencers together into buckets of our own making, we let you define the topic/market you’re interested in with your own keywords, and provide you with a robust advanced search mechanism if your topic is too complex or ambiguous to define with a single keyword or phrase.

How we measure:

1.  Topicality is the key: Unlike other solutions, we don’t look at just “raw” influence, but rather topical influence. So you never see a score until you’ve entered some keywords into My mPACT. Taking it further, we don’t just look at broad topics like “sports” or “technology”, but rather measure influence as granularly as you wish to search, like “NHL Goalies” or “Wi-Fi routers”.

2. It’s not just Twitter: We don’t just measure across one or two social networks (i.e., Twitter or Facebook), but rather look for influence wherever it may be exerted online. That means we include articles in traditional media (like newspapers, magazines and trade publications), in the blogosphere and also in social media.

3. What metrics we include: What we measure depends upon exactly which medium we’re looking at (i.e., blogs have different influence metrics than does Twitter, just because of the nature of the media), but generally we look for a few things. First, we measure the raw influence of a voice, based on the criteria we set for that medium (things like # of followers/retweets/mentions, circulation, blog traffic, number of commenters, etc.). Then – and this is very important to remember – we look at the frequency and prevalence of your search terms within the media we examine to determine the relevance of your voice (and other leading voices) to that topic.

4. Time is a factor: Not only do we look at the frequency and prevalence of a keyword in your writing, but also the timeliness of it. The longer it has been since you (or another influencer) has mentioned a keyword, the less weight we give to that instance when calculating influence. We strongly believe that true influencers are those who talk about a subject frequently and often – AND recently. If an influencer hasn’t mentioned a keyword in many months, we believe she or he is less influential right now on that topic. Note: the exact time weighting we use depends upon the medium in question, so we put more weight on older mentions in articles than we do in blogs, and we purposefully don’t count old Twitter mentions if there are no recent ones.

5. Who we rank: for each keyword or keyword set, we rank the top 500 influencers, based upon the criteria listed above. So if you search for yourself for a keyword that you don’t mention often, you may simply not be in the Top 500 for that topic, no matter how many followers or readers you may have. Try using keywords that you mention often and have used recently for the best results. And if you still don’t make the Top 500, notice the top 25 Influencers we provide in your search results – getting involved in conversations with these people can help raise your personal score.

If you’re looking to dig even deeper into discovering the most influential voices, our mPACT Pro product goes even further with additional algorithms including Authority scoring and other metrics designed to ensure you are receiving the best list of voices possible. Additionally, mPACT Pro lets you create multiple levels of keyword-based filters, so you can look at your market or area of interest both generally and at a very granular level. You can try mPACT Pro for a free two week trial here.

We’d love to know what you think and we definitely want to hear if you don’t get the results you expect from My mPACT. We’re always happy to help you refine your search terms and make sure you’re getting the results you’re looking for. You can contact us, including via live chat, here.

Identify Influencers that mPACT your market:

The mainstream media, sports blogs and Twitter are all bursting with nonstop coverage of the tournament, the team and the players.  There are literally tens of thousands of people – probably hundreds of thousands – talking about soccer right now.  But which voices are having the most impact and influence when they speak? Who are the World Cup and USWNT influence champions?

To answer that, we used our mPACT Pro and My mPACT products to search for the tournament, USWNT and some individual players.

Rather than just give you a list, we thought we’d keep in the World Cup spirit by  matching our top 10 influencers with 10 of the best soccer players of all time:

1.       David Beckham/ Grahame L.  Jones:  Grahame, like Beckham, is an Englishman in LA, writing the Los Angeles Times On Soccer column and covering the sport for the paper. He most recently wrote about Abby Wambach’s third score in three games, this one a game-winning header.    Read his column for the latest in coverage.

2.       Marta/ Nancy Armour: Though she has two names to five time FIFA Women’s World Player of the Year Marta’s one, Nancy Armour (@nrarmour) is also at the top of her game as national writer for the AP.  She’s most recently covered the 1999 team as they cheer on and pass the mantle to the 2011 team.  Nancy’s work appears all over, so follow her tweats and read her writings across the web.

3.       Ronaldo/Kevin McCauley: McCauley (@kevinmccauley) is the world football editor for SBNation.com, and like Ronaldo the prolific scorer, he writes prolifically about all aspects of the sport, as his SBNation page or Twitter feed shows.

4.       Zinedine Zidane/ Raf Casert:  Since he writes in English we’re not exactly sure if Belgian-based AP writer Raf Casert (@rcasert) is a Dutch or French speaker, but we’re going to pair him with French World Cup hero Zidane. In addition to tweeting almost non-stop about the World Cup, Raf has also recently written about the extra meaning the final has to the Japanese team just months after the earthquake and tsunami.

5.       Mia Hamm / Rachel Cohen:  Two American women take the fifth spot on our list. While Rachel Cohen (@rachelcohenap) hasn’t quite reached Mia Hamm’s level of fame, she’s making a name for herself as an AP sportswriter.  Rachel recently wrote an interesting piece on the “soccer moms” leading the USWNT from the field, not the sidelines.

6.       Diego Maradona / Steven Goff:  OK, we admit it … it’s hard to pair anyone with the controversial and famously hot-headed Argentinean superstar, so rather than match temperament, we chose a big name at a big publication. Steven Goff (@soccerinsider) writes for The Washington Post and runs their Soccer Insider blog. World Cup, MLS , La Liga or English Premier League, Steven covers it all, every day.

7.       Christiano Ronaldo/ Jack Bell: Portuguese striker Christiano Ronaldo is the captain of the Portuguese national team and star of Real Madrid, so we needed to match a big-time writer up to him. Jack Bell (@jackbell) fits that bill as a staff writer for The New York Times (one of the few newspapers that could match up with Real Madrid, perhaps with The Wall Street Journal playing the role of Barcelona). Jack, among other things, is one of the main contributors to the Times’ Goal blog.

8.       Ronaldinho/ Jeré Longman:  One superstar deserves another, so Brazilian two-time FIFA World Player of the Year Ronaldinho gets paired with the New York Times’ Jeré Longman . Both are famous for off-the-field reasons: Ronaldinho’s Nike ad was YouTube’s first million-view video (he keeps the ball from touching the ground for an amazing length of time); besides his writing for the Times, Longman may be most famous for his book Among the Heroes, about United Flight 93.

9.       Lionel Messi / Michelle Kaufman:  FC Barcelona star Lionel Messi and Miami Herald sportswriter both hail from the Atlantic coast of the Americas; Messi from Argentina, Michelle Kaufman (@kaufsports) from the northern gateway to South and Latin America, Miami.  Kaufman is a trailblazer, one of the first woman reporters to cover the NFL and now focused heavily on soccer after covering 10 Olympic Games and four World Cups.  She recently profiled US star Ali Krieger.

10.   Wayne Rooney/ Dave Williams: To match up with the (in)famous English striker and Manchester United superstar Wayne Rooney, we turned to an English publication, Tribalfootball.com (motto: “Football is life. It never stops. Neither do we.”). Dave Williams covers all sorts of football related topics for the site, and has recently been writing about the disappointments and coaching controversy of the English women’s national team.

Are you following the Women’s World Cup and the US women’s national team? Are you blogging, tweeting or posting on Facebook about it? Log on to My mPACT today to see your score.

About Gary Lee

Gary Lee is mBLAST’s CEO. Gary has over 25 years experience in high-tech marketing, development and executive management. Prior to joining mBLAST, Gary was North American CEO of Mi liberty, a global PR & Marketing Services agency. Gary has also served as CEO of FlexLight Networks, President and COO of Home Wireless Networks and also various roles at General Datacomm, Sprint and Nortel. You can follow Gary on Twitter here.

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Identify Influencers that mPACT your market:

Image by Getty Images via @daylife

The British are coming, the British are coming! It’s not the revolutionary war all over again, but you might not know that from the news coverage:  Prince William and his new wife Kate were in North America, just finishing up a visit to Canada and California… and it was kind of a big deal. It was even a bit controversial, as various groups question the amount of money spent on the royal family.

So it’s no surprise that media both big and small were on the story. But who was talking most influentially about this visit? We used My mPACT to ask that very question and here’s what we found:

* Jessica Murphy (@j-murphy1) is an Ottawa-based journalist for Sun Media and she topped our list (unsurprisingly because My mPACT places a lot of value on the timeliness of an influencer’s discussion, and she’s been very busy as the royal couple has been visiting Canada – her Twitter account is practically burning up with royal news).

*Robert Gillies, the AP’s bureau chief in Toronto, has been covering the visit from the start, including an interesting piece on the impact of the visit on Canada’s own sense of self identity.

* Gregory Katz (@gregory_p_katz) covered the visit for the AP (as well as on his Twitter account), discussing (among other things) the charitable fundraising the visit brought about.

* Jill Serjeant is a Reuters journalist who covers “all things celebrity” based in Los Angeles, so there’s no surprise that she covered the California portion of the visit as Will and Kate prepare to “dazzle Hollywood”.

* Kate Mather and Andrew Blankenstein extensively covered the visit for the Los Angeles Times’ L.A. NOW blog. Kate also covered breaking royal visit news on her Twitter account.

Were you writing about the royal visit too? Check your score on this subject (or on any keyword) at My mPACT today.

About Mark Blount

Mark Blount is mBLAST’s Vice President of Marketing and Sales. Mark has had a 25 year career in marketing and sales management at a number of firms including AT&T, BellSouth, ExecuTrain, Alogent, Home Wireless Networks, Emergency Visions, and Brightree. Additionally, he’s the Executive Director of The Herring Foundation of Hope, a non-profit organization which assists hundreds of cancer patients annually across the USA. You can follow Mark on Twitter here.

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Take, for example, the Fourth of July. You may have seen our post on Journalistics, we looked at some of the most influential folks writing about holiday topics like the Nathan’s Hot Dog Eating Contest, barbecuing and even hot dogs themselves.  Using My mPACT, we were able to identify the food, fireworks and hot dog-specialist bloggers and writers who spoke the most authoritatively and topically about the holiday.

Just in case you’re still not quite out of the holiday mood, enjoy this 4th of July infographic! (click to view full-sized)

Identify Influencers that mPACT your market: