McDougall Interactive https://www.mcdougallinteractive.com/ Fri, 29 May 2026 16:20:53 +0000 en-US hourly 1 Google May 2026 SEO Changes: What’s Actually Happening https://www.mcdougallinteractive.com/blog/seo/google-may-2026-seo-changes/?utm_source=rss&utm_medium=rss&utm_campaign=google-may-2026-seo-changes https://www.mcdougallinteractive.com/blog/seo/google-may-2026-seo-changes/#respond Fri, 29 May 2026 16:20:53 +0000 https://www.mcdougallinteractive.com/?p=14731 Google is making changes right now that are directly impacting your organic search traffic and SEO efforts. Two separate things are happening: May 2026 core algorithm update is rolling out. Google announced the biggest changes to its search box in 25+ years. The search box change in particular is getting a ton of attention in […]

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]]> https://www.mcdougallinteractive.com/blog/seo/google-may-2026-seo-changes/feed/ 0 How to Create Video Content That Actually Converts Law Firm Leads https://www.mcdougallinteractive.com/blog/video-marketing/video-content-that-converts-law-firm-leads/?utm_source=rss&utm_medium=rss&utm_campaign=video-content-that-converts-law-firm-leads https://www.mcdougallinteractive.com/blog/video-marketing/video-content-that-converts-law-firm-leads/#respond Tue, 19 May 2026 17:04:31 +0000 https://www.mcdougallinteractive.com/?p=14716 It’s no secret that law firm generation is expensive. Depending on your practice area, you’re likely spending hundreds or potentially thousands of dollars for a single click.  But getting leads to fill out a form or request a consultation is only half of the battle. You still need them to sign a contract or pay […]

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]]> https://www.mcdougallinteractive.com/blog/video-marketing/video-content-that-converts-law-firm-leads/feed/ 0 10 People to Interview on Your Legal Podcast https://www.mcdougallinteractive.com/blog/content-development/people-to-interview-legal-podcast/?utm_source=rss&utm_medium=rss&utm_campaign=people-to-interview-legal-podcast https://www.mcdougallinteractive.com/blog/content-development/people-to-interview-legal-podcast/#respond Tue, 21 Apr 2026 22:21:44 +0000 https://www.mcdougallinteractive.com/?p=14712 Podcasting for lawyers is relatively easy once you figure out what to talk about.  Having the right guest on your show is a huge help. You just need to prepare basic interview questions and let your guest do most of the talking.  The conversational aspect of interviewing a podcast guest not only takes some pressure […]

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]]> https://www.mcdougallinteractive.com/blog/content-development/people-to-interview-legal-podcast/feed/ 0 What New Data on AI Content Means for Law Firm SEO https://www.mcdougallinteractive.com/blog/ai-seo-for-law-firms/new-data-ai-content-law-firm-seo/?utm_source=rss&utm_medium=rss&utm_campaign=new-data-ai-content-law-firm-seo https://www.mcdougallinteractive.com/blog/ai-seo-for-law-firms/new-data-ai-content-law-firm-seo/#respond Mon, 13 Apr 2026 22:19:49 +0000 https://www.mcdougallinteractive.com/?p=14705 I just came across an interesting study that analyzed how AI-generated content affects search results for law firms. I found the results to be encouraging, as they align with what I’ve been saying for years and throughout the AI marketing boom. But the data is also very easy to misinterpret, which can be dangerous if […]

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]]> https://www.mcdougallinteractive.com/blog/ai-seo-for-law-firms/new-data-ai-content-law-firm-seo/feed/ 0 24 Podcast Episode Ideas for Lawyers https://www.mcdougallinteractive.com/blog/content-marketing/podcast-episode-ideas-for-lawyers/?utm_source=rss&utm_medium=rss&utm_campaign=podcast-episode-ideas-for-lawyers https://www.mcdougallinteractive.com/blog/content-marketing/podcast-episode-ideas-for-lawyers/#respond Tue, 24 Mar 2026 20:10:37 +0000 https://www.mcdougallinteractive.com/?p=14678 Getting started with legal podcast marketing can be intimidating for lawyers who aren’t super familiar with the format. But at the end of the day, podcasting is just talking.  Most attorneys I work with are naturals at this, especially because they’re talking about stuff that they already know. That said, you still need to come […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/podcast-episode-ideas-for-lawyers/feed/ 0 9 Podcast Goals That Actually Make Sense for Lawyers https://www.mcdougallinteractive.com/blog/video-marketing/podcast-goals-for-lawyers/?utm_source=rss&utm_medium=rss&utm_campaign=podcast-goals-for-lawyers https://www.mcdougallinteractive.com/blog/video-marketing/podcast-goals-for-lawyers/#respond Tue, 17 Mar 2026 22:08:00 +0000 https://www.mcdougallinteractive.com/?p=14671 Most podcast advice on the web assumes everyone has the same end goals related to audience growth, sponsors, and ultimately turning your show into a revenue stream. While this is fine if you’re launching a true crime series or sports talk show, it’s mostly irrelevant if you’re a lawyer. You shouldn’t be treating your legal […]

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]]> https://www.mcdougallinteractive.com/blog/video-marketing/podcast-goals-for-lawyers/feed/ 0 Google Reviews for Lawyers: What Actually Works https://www.mcdougallinteractive.com/blog/seo/google-reviews-for-lawyers/?utm_source=rss&utm_medium=rss&utm_campaign=google-reviews-for-lawyers https://www.mcdougallinteractive.com/blog/seo/google-reviews-for-lawyers/#respond Wed, 25 Feb 2026 19:12:03 +0000 https://www.mcdougallinteractive.com/?p=14660 Law firms have unique challenges when it comes to getting Google reviews.  So many lawyers I consult with don’t actually have a Google review strategy. They just do their jobs, try to please clients, and hope to get Google reviews organically. And while you may get the occasional review this way, it’s not scalable or […]

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]]> https://www.mcdougallinteractive.com/blog/seo/google-reviews-for-lawyers/feed/ 0 Why Every Lawyer Needs an Active Blog https://www.mcdougallinteractive.com/blog/seo/why-every-lawyer-needs-an-active-blog/?utm_source=rss&utm_medium=rss&utm_campaign=why-every-lawyer-needs-an-active-blog https://www.mcdougallinteractive.com/blog/seo/why-every-lawyer-needs-an-active-blog/#respond Thu, 19 Feb 2026 23:26:30 +0000 https://www.mcdougallinteractive.com/?p=14628 Writing blog posts probably isn’t at the top of your to-do list. And there are no billable hours for your time. Even the term “blog” has somewhat of an informal stigma to it that you wouldn’t normally associate with a legal professional.  But blogging has proven to be one of the most effective and profitable […]

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]]> https://www.mcdougallinteractive.com/blog/seo/why-every-lawyer-needs-an-active-blog/feed/ 0 Pro-Level AI for Law Firms https://www.mcdougallinteractive.com/blog/ai-seo-for-law-firms/pro-level-ai-for-law-firms/?utm_source=rss&utm_medium=rss&utm_campaign=pro-level-ai-for-law-firms https://www.mcdougallinteractive.com/blog/ai-seo-for-law-firms/pro-level-ai-for-law-firms/#respond Thu, 05 Feb 2026 21:37:41 +0000 https://www.mcdougallinteractive.com/?p=14622 John McDougall breaks down why paid AI plans like ChatGPT Pro and Google Gemini deliver deeper research, fewer errors, and faster SEO workflows for attorneys. He covers file uploads, live web search, competitor analysis, and practical ways to get immediate time savings. Why Paid AI Plans Beat Free Tools for Law Firms John Maher: Welcome […]

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]]> https://www.mcdougallinteractive.com/blog/ai-seo-for-law-firms/pro-level-ai-for-law-firms/feed/ 0 Podcast Marketing for Lawyers in 2026 https://www.mcdougallinteractive.com/blog/video-marketing/podcast-marketing-for-lawyers/?utm_source=rss&utm_medium=rss&utm_campaign=podcast-marketing-for-lawyers https://www.mcdougallinteractive.com/blog/video-marketing/podcast-marketing-for-lawyers/#respond Tue, 27 Jan 2026 23:55:03 +0000 https://www.mcdougallinteractive.com/?p=14599 SEO and PPC are typically the most popular digital marketing methods for law firms, and rightfully so. Both have proven track records and allow for maximum exposure, particularly for generating local leads. But podcasting has some unique upsides that lawyers often overlook. It’s a lesser-known law firm marketing strategy that I’ve personally seen work wonders […]

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