Media Art design 1 & 2

Final project: Concept board & Interactive Application

2012-01-15T18:09:00.000-08:00

Final Artwork- Concept board

Name: Jason Wong Zhin-Ming

ID: 1102701493

Title: Serenity

Artist statement:

Serenity is very calm, it tranquil and gives a serene view. My concept is to capture the beautiful visual impact around us and create a feeling and emotion of calmness yet a sense of tranquillity. To feel its serenity of a place like I did at Cyberjaya Lakeview is to really go to there and enjoy its environment and quiet view.

Artist treatment:

Photography (DSLR), Photoshop, Illustrator

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Final Project: Sketches & Development of Idea

2012-01-08T18:23:00.000-08:00

Sketches

Development of Ideas
For this final project, I'm going to use my work, serenity. I am going to make it interactive with supposedly 4 pages. I'm going to make use of my other photographs on the site of my previous artwork.
Based one of my sketches, these are my photographs that I took and am going to use (I've already edited them a bit):


I'm going to use back this image for my app project

And this is how the app is gona go like:

Actually I've got another picture that I've already edited but I don't think I will use it.

Final Project brief

2012-01-08T17:07:00.000-08:00

Media Art Design 2: MMA1123

Final Project (40%)

Brief:
This is an individual project. Based on Assignment 02. Students are required to choose one of the ideas to be develop into interactive application. The interactive application MUST have minumum of four pages. (main menu, 2 subsections and a concept page) Students should apply their knowledge of what they have learn through out their beta level (Media Art Design classes)

Students are free to select any content(topic) for their interactive application.
Please do not forget that your interactive application should carry expressive and provocative visual.

Objective:
- To demonstrate an understanding of visual communication
- To practice effective visual layout design and create functional graphic user interface
- To apply creative association of technology, technique, tools and applications to produce digital media artwork practically.

Evaluation criteria:
- Overall interactive application concept: 15%
- Creativity, idea development and sketches of ideas: 20%
- Concept Artworks: 5%

Submission Format:
01 One A4 printed concept board mounted on foam board (Your name, id, artwork description printed at the back).
02 A4 Sketches (landscape format): Please compile all your assignments sketches and idea developments (01, 02 + final project)
03 CDROM:
- An Interactive application
- Digital copy of ALL working files for all assignments and project.
- Digital Research documentation for ALL assingments and project.
- Your Name, id, artwork description + blog links (MS word)
04 Blog

Assignment Submission: WEEK 14
Lecturer: Badrolhisham Hashim badrol.hashim@mmu.edu.my

Stage 02 - Final product

2011-12-17T22:35:00.000-08:00

Based on the two artist that i chose, I have created 2 screen design.

(Resubmission)

Unfortunately I had to redesign both my artworks so here it is...PS: below are my initial artworks.

Screen design 1

Name: Jason Wong Zhin-Ming

ID: 1102701493

Title: Serenity

Artist statement:

According to the artist Cynthia Fleury, she composes photos as if it was painting and that she likes something serene and quiet while being able to play with the environmental lightings. Here, I took this this serene and calm looking lake view in a small town called Cyberjaya. Like her statement and concept, my efforts in this picture was to capture the beautiful visual impact around us which is why I took this picture of a man-made structure or building that is sitting beside the lake. I just want to create a feeling and emotion of calmness for my final product yet simple on its screen design.

Artist treatment:

Canon 550D DSLR, Illustrator, Photoshop.

Screen design 2

Name: Jason Wong Zhin-Ming

ID: 1102701493

Title: Heaven's Beauty

Artist statement:

Based on the artist Beverly Claridge, her purpose on her artworks is to honour the creator. Here, I also honour the creator by creating this big spiral looking star that is shining gloriously among other little stars in outer space. I wanted to show how beautiful things are in the outer space hence creating a happy emotion. I actually challenged myself to paint this artwork as I know it could be tricky.

Artist treatment:

Drawing tablet (Wacom), Photoshop, Illustrator.

STAGE 01 - Digital Multimedia Artist (Research and Finding)

2011-12-16T04:31:00.000-08:00

Artist 1

Beverly Claridge

Artist statement:
Creating art is what I love and what I must do. My purpose is to honour my Creator in producing excellent artwork that is contemplative and intelligent. I desire that my work exemplifies the amazement I feel about the ability to create. My hope is to challenge, encourage, and help instill a sense of renewal in the viewer.

Example of works:

(Source/Refrence: http://www.gallerydir.com/art-web/ARTIST/data/ID/114)

Artist 2

Cynthia Fleury

Artist statement:
I envision my efforts to capture on print, the beautiful visual impact of the world around us. If the viewer achieves a feeling of quiet serenity and a sense of beauty in this challenging world, I have achieved my goal as an artist. I strive to bring beauty with the interplay of color, light and composition whether in color or black and white.

As a former painter in oils, I compose my photographs as if I were doing a painting. My approach is more artistic and intuitive rather than technical. I am truly inspired by nature and its beauty and majesty as well as the natural manmade forms of bridges, arches, gardens, sculptures, and walkways. I believe that photography is an art form that if successful evokes a positive emotional response in the viewer.

Example of works:

(Source: http://www.gallerydir.com/art-web/ARTIST/data/ID/88)

Media Art Design 2: MMA1123 Assignment 02 (30%)

2011-12-04T22:07:00.001-08:00

Media Art Design 2: MMA1123

Assignment 02 (30%)

Brief:

STAGE 01: This is an individual project. Students are required to conduct research about digital multimedia artist.

Based on research and findings, student need to select TWO media artist that inspired them.

Write a summary for each artist which conclude artist’s philosophy towards his/her style of work,

including their digital artwork concepts, expression and emotions.

STAGE02: Based on their two summaries, students are required to create TWO screen design

that represent their selected artists concepts, approach and directions.

Both screen design should carry expressive and provocative meanings to stimulate user s mind.

Screen design must include: title, content, three submenu buttons and a quit button.

Objective:

- To understand, explore and creating functional graphic user interface with purposed for digital visual communication.

- To investigate the development of technology in creating digital media art installations.

Evaluation criteria:

- Research documentation: 10%

- Creativity, idea development and sketches of ideas: 10%

- Final Artworks: 10%

Submission Format:

01 Two printed final artworks mounted on foam boards (Your name, id, artwork description printed at the back). Template will be provided.

02 A4 Sketches (landscape format): Idea development and sketches

03 CDROM:

- Digital copy of both artworks

- Digital Research documentation

- Your Name, id, artwork description + blog links (MS word)

04 Blog

Assignment Submission: WEEK 09

Stage08- two finalized ideas

2011-11-21T03:45:00.000-08:00

Name: Jason Wong Zhin-Ming
Id: 1102701493
Title: Love Still Unites Us

Artist statement:

The rope that I used is to symbolize the male gender while the pink ribbon is female gender. Both are entangled to each other. I make it that way to show that both are couples, even though they have fought each other, they never leave each other and they are still together. It is because the love, a happy feeling, that they have for each other is great that they are still united. The clickable part is the love shaped buttons. Basically, the target audience are young adults.

Artist Treatment:
Photoshop, Illustrator, DSLR camera

Name: Jason Wong Zhin-Ming
Id: 1102701493
Title: Even they have flaws

Artist statement:

The whole thing is supposed to resemble a woman's high heel shoe. Attached to the high heel shoe is a sharp pointing nail. The shoe symbolizes women. Also, it symbolizes emotions that women have. The nail symbolizes instability because of its sharp pointing downwards, which makes the shoe unbalance. In relation to that, the nail also symbolizes 'flaws'. The phrase 'Even they have flaws' is referring to that some women who have emotional issues and that they can't control it like nagging, anger. In this artwork, I made the clickable part on the orange looking round buttons. By looking at the shoe nervous is stimulated, probably because of the nail. Well, this artwork targets audience who are women and are young.

Artist Treatment:
Photoshop, Illustrator.

Stage07 - precedence studies

2011-11-20T04:00:00.000-08:00

Reference:
- http://gyulen.blogspot.com/2011/04/screen-based-design-project.html
- http://www.gugateider.com/
- http://alon-hetzroni.com/

Stage 06 - screen design intergration process

2011-11-20T03:43:00.000-08:00

Template for the final artwork

Buttons made.

Stage 05 - idea developments and process

2011-11-15T03:41:00.000-08:00

Idea # 1

PS: I'm actually going to use rope and warm colored ribbon.

Idea # 2

Stage 04 - project brief

2011-11-11T03:39:00.000-08:00

Media Art Design 2: MMA1123

Assignment 01 (30%)

Brief:

This is an individual project. You are a creative person! Think visually!

Students are required to created two conceptual screen based artworks to provoke / stimulate their target audience emotions.

Both screen design should integrate the appropriate use of visual language and typographic meaning.

Stage01 - branstorming

Stage02 - research & facts finding

Stage03 - initial ideation and conceptualization

Stage04 - project brief

Stage05 - idea developments and process

Stage06 - screen design intergration process

Stage07 - precedence studies

Stage07 - two finalized ideas

Objective:

- To understand and explain the psychological interpretations using visual arts.

- To communicate and produce screen based visual communication using word and image effectively.

Evaluation criteria:

- Research documentation: 5%

- Creativity, idea development and sketches of ideas: 15%

- Final Artworks: 10%

Submission Format:

01 Two printed final artworks mounted on foam boards (Your name, id, artwork description printed at the back). Template will be provided.

02 A4 Sketches (landscape format): Idea development and sketches

03 CDROM:

- Digital copy of both artworks

- Digital Research documentation

- Your Name, id, artwork description + blog links (MS word)

04 Blog

Assignment Submission: WEEK 06

Lecturer: Badrolhisham Hashim badrol.hashim@mmu.edu.my

Stage 03 - initial ideation and conceptualization

2011-11-10T03:39:00.000-08:00

My idea is to use photoshop/illustrator to do the high heels+ shoe, in which the emotion is nervous, expression is unstable.
For the one with the emotion where it is happy, expression is sad, I will be setting up two strings together and taking picture of it and manipulate the picture in photoshop.

Stage 02 - research & facts finding

2011-11-09T01:09:00.000-08:00

Semantic and Semiotics
Semantics
Semantics is the study of meaning, focusing on the relation between signifiers, for example, words, phrases, and symbols.
The word “semantics” denotes a range of many ideas, from the popular to the highly technical. It is often used in ordinary language to denote a problem of understanding that comes down to word selection or connotation. This problem of understanding has been the subject of many formal inquiries, over a long period of time, most notably in the field of formal semantics. In linguistics, it is the study of interpretation of signs or symbols as used by agents or communities within particular circumstances and contexts. Within this view, sounds, facial expressions, body language, and proxemics have semantic (meaningful) content, and each has several branches of study. In written language, such things as paragraph structure and punctuation have semantic content; in other forms of language, there is other semantic content.
(Source: http://en.wikipedia.org/wiki/Semantics)

Semiotics
Semiotics, is the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. Semiotics is often divided into three branches:

Semantics: Relation between signs and the things to which they refer; their denotata, or meaning
Syntactics: Relations among signs in formal structures
Pragmatics: Relation between signs and the effects they have on the people who use them

(Source: http://en.wikipedia.org/wiki/Semiotics)

So anway, based on my 2 chosen ideas:

Idea # 1 - Emotion: Happy
Expression: Love

Description:
2 Warm colours string (thin) and thick string are entangled to each other, representing love of two sexes, athough they may have been in rough times but they still unite with each other.

Research:
"omnia vincit amor", Latin phrase from Eclogue X by Virgil. It means love conquers all.
(source: http://en.wikipedia.org/wiki/List_of_Latin_phrases:_O#omnia_vincit_amor)

Also, according to my research on love, love realy does conquer all just like there's this one man's determination to prove doctors wrong when girlfriend was declared dead after being hit by 18-wheel truck. This happens in the UK.

Source:

http://www.dailymail.co.uk/news/article-1363194/Love-conquers-The-story-mans-determination-prove-doctors-wrong-girlfriend-given-dead-hit-18-wheel-truck.html#ixzz1dCI5onYF)

Idea # 2 - Emotion: Nervous
Expression: Unstable

Description:
There's nails attached to the shoe. The nails becomes the high heel of theshoe. The whole symbolizes women having emotional flaws as they are no perfect.

Research:
According to Sarah, "Every attempt I had made to wear heels I felt off balanced; unstable; and constricted in my movement. I loved the idea of heels but came to the conclusion they were not for me. Since then, I have spoken with many other women who have said the same thing. It wasn’t until about a year ago..maybe even less…that I came to a realization.

Heels did not feel good because they showed me all my flaws."

(Source: http://daxandsarah.com/?p=318)

Stage 01 - Brainstorming

2011-11-08T04:51:00.000-08:00

For this first stage of assignment 1, I was assigned to come up (brainstorm) with 10 ideas in relation between emotion and expression. Instead, I came with more than just 10 ideas.

Emotion: Happy ... Expression: Love

Emotion: Angry ... Expression: Rough

Emotion: Sad ... Expression: Lonliness

Emotion: Happy ... Expression: Sweet!

Emotion: Angry ... Expression: Shouting, screaming with frustration

Emotion: Happy ... Expression: Love

Emotion: Angry ... Expression: Frustration

Emotion: Love ... Expression: Aww!

Emotion: Angry .... Expression: Frustration

Emotion: Nervous ... Expression: Painful

Emotion: Sad ... Expression: Lonliness

Of all my ideas there can only be two ideas that will proceed to be finalized as the final outcome. It is the 2nd and 10th picture that was chosen. So, there you have it!

This part is now for 2nd Sem!

2011-11-07T03:32:00.001-08:00

Final Project 01 (Final Video)

2011-09-13T14:38:00.000-07:00

Name: Jason Wong Zhin-Ming
Id: 1102701493
Title: CREEP

Artist Statement: My purpose to make this video is actually to make the viewer feel nervous when they watch as it is creepy. I used the creepy sounds that I have edited in the video; I even recorded my own voice for this in the beginning of the video. All the blood, ghost and the hallway are based on the results of my survey. I did this in flash and converted it to mp4 format.

Artist Treatment: Adobe Flash, Adobe Illustrator, Adobe Photoshop, and Audacity.

Final Project 01 (Ideas Development+Sketches)

2011-09-13T14:21:00.000-07:00

Final Project 01 (Survey+Persona)

2011-09-13T13:51:00.000-07:00

(survey)
I did survey on the people that I targeted. My target audience are the young young people who are aged within 18-23 years old. Here's how my survey looks like:

Based on the results, I've produced a pesona out of this.

(pesona)
Age range that I got (eventually): 19-23
The person feels nervous when there's something creepy going on.
Blood creeps out the most.
Ghost creeps out the most.
Dark colour suits best with creepiness.
Long hallway in the dark is creepy.

Media Project 01 (Research+Mind Map)

2011-09-07T14:12:00.000-07:00

Mindmap

This is my mind map on Spooky. To me, spooky comes in two types, horror and creepy. I chose creepy instead to my assignment project video.

Research
I did my research on creepiness. Creepiness is producing a sensation of uneasiness or fear, as of things crawling on one's skin: a creepy feeling; a creepy story. It is also nnoyingly unpleasant; repulsive. (Reference:http://www.thefreedictionary.com/Creepiness). I found these two pictures to be creepy (to me) on the web.

http://www.dumbten.com/?attachment_id=46

http://www.thefreedictionary.com/Creepiness

I even find my first assignment 1 to be creepy as well!

Media Project 01 (Brainstorming)

2011-09-06T19:07:00.000-07:00

OK! So for this media project, which is the last assignment actually (hooray!!!), I have to come up with 2 A3 sized concept board artwork and a video. Topic=free. I was thinking of what to do but haven't got any clues so I decided to play some ringtones on my phone that I downloaded from the internet. It then occured to me when I was playing a creepy ringtone and I thought, why not make a creepy video!

By the way, here is the creepy ringtone that I meant(above). Just for advice before playing the video, don't put the volume high enough that you might get a heart attack when you listen to it.

Media Art project 01 (Brief)

2011-08-30T17:34:00.000-07:00

MEDIA ART 1 : MMA1113

Media Art project 01

Students are required:

- to produce a non interactive media art project to enhance / express words and meaning

- to apply the understanding of visual hierarchy, image / typography manipulations (emotionally and personality)

- to use and apply the advantages of digital media by using motion, transition and rhythm.

Minimum duration 45 seconds

Maximum duration 90 minutes

Submission Format:

CDROM: Must contain 4 folders

Folder #1: all digital documentation of assignment 01

Folder #2: all digital documentation of assignment 02

Folder #3: all digital documentation of assignment 03

Folder #4: all digital documentation of final media art project 01:

- (all your digital working files, research findings and two finals artwork)

-Your FINAL Application should be place outside from these folders + Blog url

A4 sketch:

Please compile and bind your A4skecth for assignment 01, 02, 03 and media art project 01 together.

In media art project 01 section:

Your A4Sketch should contain:

- Project brief (Name, id, artwork title, artist statement, artwork treatment)

- Mind map

- Any samples and reading materials related to your topic (research)

- Target Audience information + persona

- Idea development (thumbnails & sketches) including sketch for all two concept boards.

- Printouts of your 2 final concept boards.

+Any added segmentation is a bonus

Concept boards

Two A3 mounted on foamboard.

Note: You can always add physical experimental effects or objects on your two concept boards.

Evaluation Criteria:

Artist statement: 6%

Creative Concepts and Expression: 14%

Idea developments: 10%

Concept board: 10%

Total: 40%

Submission: week 13

Assignment 3g - 2 Final Artworks

2011-08-07T04:22:00.000-07:00

Name: Jason Wong Zhin-Ming
ID: 1102701493
Artwork title: Beggars at the temple

Artist statement:
I did this artwork based on results of my survey that I did. In Penang, there are views that normally beggars would be at the temple. I made the temple look a bit worn out because in Penang the buildings are old. and kind of rotten. The figurines are the beggars. They are old people. I made them looked sad because my most of both the 2 pesonas viewed beggars in Penang sad (pity). I chose dark colors for the artwork to enchance the feeling of sadness on the beggars.

Artwork treatment:
Plasticine (modelling clay), art papers (colored), foam board, wooden sticks. glue, tape, rope.

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Name: Jason Wong Zhin-Ming
ID: 1102701493
Artwork title: Beggars near the shops

Artist statement:
I did this artwork based on results of my survey that I did. In Penang, there is another view from another pesona that normally beggars would be near the shops. This is a real photograph that I took with my mobile phone. I took this picture because I kind of feel like its a cultural thing in Penang for a beggar to sleep anywhere in the streets of Georgetown, most are elderly aged people. The person that sits looking towards the old man seem like he doesn't care which is sad..

Artwork treatment:
Photograph (digital), Adobe Illustrator, Adobe Photoshop.

Assignment 3f - Sketches

2011-08-05T05:18:00.000-07:00

Based on the 2 pesonas, I did sketches for my 2 final artwork.

Assignment 3e - 2 Pesonas

2011-08-05T03:38:00.000-07:00

So based on my survey, I've got 2 peosanas. Pesona 1 has a view that beggars in Penang are normally found in the temples while pesona 2 gave opposite views where the beggars are normally can be seen near the shops.

Pesona 1:
Where do you normally see beggars in Penang?
Answer: Temple

Pesona 2:
Where do you normally see beggars in Penang?
Answer: Near the shops

Assignment 3d - Survey

2011-08-05T03:29:00.000-07:00

Based on my mind map I chose the topic 'people' in Penang. It more focused on the people there that seem to be beggars, well, I don't really know if they are really beggars but when I was there, there seems to be lots of beggars in temples like the Kuan Yin Temple in Georgetown. I not sure others would say about beggars in Penang so I did a survey on them. My target audience is actually those young age, 18-25 years olds. Here's how my survey looked like:

I did surveys on six people and here's the result that I got: