Media Culpa

Top PR and social media blogs

noreply@blogger.com (kullin) — 2009-07-01T10:25:43-07:00

I love ranking lists, especially the ones that include me. So I have to write about these rankings from Invesp Consulting that list blogs in a variety of categories, based on factors like Google Page Rank and incoming links. I am happy to find Media Culpa currently listed as number 21 in public relations and 119 in social media. Not bad for a guy blogging in a second language (and I get 0 for subscribers since my FeedBurner stats are not in yet). Especially cool to see that among the biggest PR blogs in the world, this blog is ranked #8 on Google Page Rank, #12 on number of incoming links, #13 on most indexed pages in Google, #18 on StumbleUpon reviews, #19 on Delicious bookmarks and #23 on Alexa site rank (that was a real surprise).

The list of social media blogs include such well-known blogs as ProBlogger, Mashable, ReadWriteWeb and Scobleizer, so I'm quite happy to be included at all.

Hat tip to Chris Abraham (#18 in PR).

Tags: media culpa, pr blog, pr, bloggar, media culpa, blogg. Ping.

Listed company buys The Pirate Bay for 60 MSEK

noreply@blogger.com (kullin) — 2009-06-30T02:34:40-07:00

This will definitely be one of the most discussed news items today. The listed gaming company Global Gaming Factory X (GGF) has issued a press statement this morning that they will purchase the website the Pirate Bay and the company Peeralism that "develops peerialistic solutions to transport and store data on the Internet". According to Svenska Dagbladet, GGF will purchase the Pirate Bay for 60 MSEK, out of at least half in cash, and Peeralism for 100 MSEK, out of which at least half in cash.

Here is the press statement on GGF's website:

Acquisitions of The Pirate Bay and new file sharing technology, P2P 2.0
- Pave the way for compensation model
The listed software company, Global Gaming Factory X AB (publ) (GGF) acquires The Pirate Bay website, http://www.thepiratebay.org, one of the 100 most visited websites in the world and the technology company Peerialism, that has developed next generation file-sharing technology. Following the completion of the acquisitions, GGF intends to launch new business models that allow compensation to the content providers and copyright owners. The responsibility for, and operation of the site will be taken over by GGF in connection with closing of the transaction, which is scheduled for August 2009.

"We would like to introduce models which entail that content providers and copyright owners get paid for content that is downloaded via the site" said Hans Pandeya, CEO GGF.

"The Pirate Bay is a site that is among the top 100 most visited Internet sites in the world. However, in order to live on, The Pirate Bay requires a new business model, which satisfies the requirements and needs of all parties, content providers, broadband operators, end users, and the judiciary. Content creators and providers need to control their content and get paid for it. File sharers' need faster downloads and better quality" continues Hans Pandeya.

A press conference will be held in Stockholm at 11.00 CET today and hopefully we will get more information about the acquisition, or find out if it is just a PR stunt. It's a little hard to believe that this acquisition will actually carried out.

Updated: According to information on Aktietorget, where GGF is listed, the company has a market cap of 140 MSEK (fluctuating between 125 and 150 MSEK this morning).

Update 2: Official comment by TPB: Yes, it's true.

Tags: pirate bay, p2p, pirate bay, p2p, fildelning. Ping.

Twitter search vs. Google

noreply@blogger.com (kullin) — 2009-06-26T00:51:53-07:00

A quick follow up note on my previous post on using Twitter for real-time search. Today the number one news story without doubt is the tragic death of the King of Pop - Michael Jackson. Nearly all major news outlets are reporting about his death and social media are buzzing like crazy about the icon. And once again we can see that Twitter is a much quicker search engine than Google Insights For Search which doesn't display live results, only results for the last 7 days. See the difference below.

Top ten trending topics on Twitter this morning (9 AM CET):

Rip MJ
MJ's
P Michael Jackson
Farrah Fawcett
#MichaelJackson
Iran
#iranelection
Pop
Thriller
MTV

Top ten search terms on Google the last 7 days:

1.neda
2.leighton meester
3. wimbledon 2009
4.wimbledon
5. jon and kate
6. ??
7. us open
8. us open golf
9. perez hilton
10. a�f

Both tools are great for research on current trends in online behaviour, and they are of course not analyzing the same activities. One monitors search behaviour and the other monitors published key words. Either way, when it comes to finding out what happens right now, Twitter search is way quicker.

Tags: twitter, michael jackson, sociala medier, google, michael jackson, twitter. Ping.

Zlatan Ibrahimovic on Twitter

noreply@blogger.com (kullin) — 2009-06-23T02:11:39-07:00

I am quite sceptical when it comes to celebrities and social media. I always assume that something is fake until I find a credible source that tells me otherwise. But when I stumbled upon Swedish football striker Zlatan Ibrahimovic on Twitter, I got a little curious. He hasn't been very active online and to my knowledge he still doesn't have an official webpage, so Zlatan being on Twitter would be somewhat ground breaking.

A first glance at @zlatans_official does indeed include som information that could indicate that this is in fact the real Zlatan twittering. For example, he has some mobile photos of himself with fans and a person that is supposed to be his brother. But when we look at the photos he has been posting, we see one that is taken from his house in Cernobbio, Italy:

May 24th: "dekorating my new house in Cernobbio Italy. Watch the view from casa del zlatan!! http://yfrog.com/5jjyvj"

But the very same photo can be found here, and along with several other photos it comes from the press and photo agency Stella Pictures. If Zlatan would be tweeting photos from his house, why would be be posting photos that belong to a photo agency and not just snap a picture with his mobile? No, I think we can safely say that this story has been debunked. Zlatan is not on Twitter.

Updated: This tweet says that Zlatan is eating pizza with his brother in downtown Milan, but the photo it is taken from a Swedish tv documentary, and shows Zlatan having pizza with his younger brother in Malm�. See about 4.54 into this YouTube video. (Via Luna in the comments to this post)

Tags: twitter, zlatan ibrahimovic, sociala medier, zlatan, zlatan ibrahimovic, twitter. Ping.

News sites or ad sites?

noreply@blogger.com (kullin) — 2009-06-23T02:26:31-07:00

It is well known that newspapers have a hard time charging for online content. So advertising is of course a vital part of the business model for the web sites of traditional newspapers. But the question is if ads are taking over the entire sites of the dailies? See below the screen shots of four of the leading Nordic dailies: Dagens Naeringsliv (Norway), Jyllandsposten (Denmark), Berlingske Tidene (Denmark) and Aftonbladet (Sweden). You can hardly determine what the breaking news are by looking at the screen, without scrolling.

Updated: The explanation can be found in this graphic of the state of online "journalism".

Update 2: Kenneth Lay Milling follows up and looks at several other Danish news sites and concludes that in general 80-90 percent of the screen is covered by ads.

Tags: news, advertising, reklam, media, dagstidningar, annonser. Ping.

Koenigsegg buys Saab

noreply@blogger.com (kullin) — 2009-06-16T03:06:58-07:00

General Motors has agreed to sell Saab Automobile AB to Koenigsegg Group AB, a consortium led by Koenigsegg Automotive AB. It is a major news story in Sweden today. Below you can see the front pages of the leading Swedish dailies online, and two in Norway (one of the main investors behind the purchase is the Norwegian entrepreneur B�rd Eker's Eker Group). Dagens Nyheter and Dagens Naeringsliv almost fill the entire screen with the news about Saab. Also notice that VG.no does not have this story as a main news item today.

To check out what bloggers write about the Saab/Koenigsegg deal today, check out Twingly.

Tags: saab, koenigsegg, saab, koenigsegg. Ping.

Using Twitter for real-time search

noreply@blogger.com (kullin) — 2009-06-13T07:30:49-07:00

I'm not a search expert, but working in communications requires at least basic knowledge about online search. Search is such a vital part of the way we find information about brands these days. A recent Swedish study (pdf) showed that among those who used the internet to search for information about products and services, 91 percent used a search engine.

We can also use data from search ingines to track the latest buzz online. A good tool to see trends in search behaviour is to use Google Insight For Search which shows how often different search terms have been used over time. It also tells you what terms have increased the most during the last few days.

If we use Google Insight For Search to see how often people search for the term Facebook, we can't find anything unusual related to Facebook that happens right now.

But as most of you know, Facebook launched vanity URLs today on a first-come, first-served basis. So members who wanted to grab a specific name had to be alert this morning to secure the desired URL. Obviously the has been a lot of buzz about this on Twitter this morning, so a quick search for "Facebook" on Twist, a tool for trend search on Twitter, we discover that there was a big peak in mentions of Facebook on Twitter this morning.

It might not be the perfect tool, but I think the difference illustrates how Twitter and Twitter-related applications are becoming very useful in finding out what happens in close to real-time on the web. Other tools that analyze Twitter to bring you the latest buzz are MicroBlogBuzz (no 1 topic: Facebook Username) and Retweetradar (Facebook is one of the most retweeted phrases right now).

Google knows this, of course. This article states that Google is working on solutions for real-time search but I haven't managed to find out how that works.

Tags: twitter, facebook, sociala medier, google, facebook, twitter. Ping.

Facebook vanity URLs doesn't work via mobile

noreply@blogger.com (kullin) — 2009-06-13T02:53:30-07:00

This morning many people are logging on to Facebook to claim their vanity URL, a personalized web address that makes it easier to share the link to your profile page. My profile page can now be accessed at http://www.facebook.com/kullin instead of facebook.com followed by a series of numbers and signs. But the new vanity URLs are not accessible via mobile phone. If you type http://m.facebook.com/kullin you get an error message that the page is not valid.

Facebook has more than 20 million monthly users that access the social networking site via mobile platforms so the problem with the profile pages must be solved quickly.

Hat tip: Albert Cuesta.

Tags: vanity url, facebook, sociala medier, facebook, url. Ping.

75,000 Twitter users in Sweden

noreply@blogger.com (kullin) — 2009-06-12T05:19:15-07:00

The social media analytics company Sysomos has released an in-depth report (pdf) about Twitter users - "Inside Twitter, An In-Depth Look Inside the Twitter World". According to the report, about 0.54 percent of all members on Twitter are Swedish. With an estimated 14 million members (as of April 2009), that would mean that there are at least 75,000 Swedes on Twitter. That makes Sweden the 15th most active country on Twitter. The exact number is of course hard to determine, but for the first time we at least have a ball park figure to relate to. I think that the number is pretty accurate, given how respondents answered my fourth annual Swedish blog survey earlier this year.

But as the report says, a large percentage of the members on Twitter are not very active.
- 50.4% of Twitter users haven�t updated their status in the last seven days.
- 21% of users have never posted a Tweet
- 5% of users account for 75% of all activity, 10% account for 86% of
activity, and the top 30% account for 97.4%

Other interesting findings in the report are for example that "of people who identify themselves as PR professionals, 65.5% have never posted an update". If that is correct, that is quite astonishing numbers. PR pros are lurkers on Twitter.

Go check the report, it is quite intersting reading.

Tags: users, twitter, twitter, sociala medier, twitter, sverige. Ping.

Twitter launches Verified Accounts to put an end to Twitter-jacking

noreply@blogger.com (kullin) — 2009-06-12T00:10:30-07:00

Now and again we hear about celebrities and brands that have found their names hijacked on Twitter. Tony La Russa, the manager of the St. Louis Cardinals, recently threatened to take Twitter to court over a person who portrayed himself as La Russa on Twitter. Another example of a fake account is the Swedish writer and journalist Jan Guillou who's Twitter account has been hijacked (although he doesn't seem to mind).

But now Twitter may have found a solution to the problems with identity theft on the microblogging site. Twitter is launching Verified Accounts which means that celebrities and users with a large following may apply to get their accounts approved to show that it is in fact the real person behind the tweets.

"With this feature, you can easily see which accounts we know are 'real' and authentic. That means we've been in contact with the person or entity the account is representing and verified that it is approved. (This does not mean we have verified who, exactly, is writing the tweets.)"

An example of a verified account is http://twitter.com/iamdiddy

Tags: verified accounts, twitter, twitter, sociala medier, twitter, eu-valet. Ping.

Flight 447 discussed in social media

noreply@blogger.com (kullin) — 2009-06-01T13:30:16-07:00

Airlines are probably among the businesses that are best prepared to communicate in crisis situations. If something should happen to a plane for example, there is a very high risk that the lives of passengers and crew are in danger. A worst case scenario for an airline is much more devastating than for most other businesses, so they need to be well prepared.

The tragic events today with the missing Air France Flight 447 highlights how airlines communicate in a crisis. When a plane goes missing there is a great need for information and people flock online to find out as much as possible. Among the first places we look for information are in traditional media. We also go to the company web site and in this case Air France has put up brief statements on the top of the site. People also turn to Google to find information and the very first hit on Google.se is a press release from Air France informing us about which flight is missing and where to turn for more info.

However, today we also turn to social media in times of crisis. Yesterday there was a power outage in the north of Stockholm and although the two events are not comparable in any way, it was interesting to see how the discussion started immediately on Twitter. I tweeted as soon as the lights went out and got responses from others in the neighbourhood. Soon someone came up with the hashtag #sthlmblackout and we quickly got a better understanding of the geographic scope of the blackout. Traditional media reported much later about the event that left 100,000 households without electricity for several hours.

In the same way people turn to Twitter to find information about flight 447 and to discuss the catastrophic indicent. Earlier today, "Atlantic" was one of the most discussed topics on Twitter and then "Air France" has been top five for most of the day. Thousands of tweets have also been tagged #AF447. A dedicated Wikipedia page for flight 447 has also been established and is continuously updated throughout the day.

I noticed the story first on Twitter when a person I follow retweeted the news from the account Breaking News which has more than 470,000 followers. Breaking News describes itself as "Your most credible Twitter news source. First in online breaking news!". As more and more people join Twitter it will become an increasingly important channel for businesses in crisis situations. Air France doesn't use the account http://twitter.com/airfrance and it is not even clear if the company is in possesion of the account. In the near future, Twitter will have to become an integral part of any company crisis plan because that is where many discuss current topics.

Related story in Swedish about Com hem and Twitter.

Update: Air France is a subsidiary of Air France-KLM Group, which many people may not be aware of. KLM has a Twitter account at www.twitter.com/KLM with four tweets about the tragedy. If I was responsible for this account, I would definitely change the background image which currently includes an image of a smiling young woman.

Tags: air+france, twitter, af447, twitter, sociala medier, air france, twitter, digital pr. Ping.

Track tweets about the EU election on TweetElect09.eu

noreply@blogger.com (kullin) — 2009-05-25T10:47:55-07:00

With less than two weeks left until the election to the EU Parliament, Burson-Marsteller (where I work) launched TweetElect09.eu, a website that tracks and analyses discussions about the upcoming European Elections on Twitter in 14 languages.

Tweets are filtered by country, political party and by number of times different candidates are mentioned. News will also be streamed on election night by for example France24, alongside the Twitter stream.

TweetElect09 has already analyzed more than 11,000 tweets referring to the election and France is the most active country followed by Sweden in second place and Germany in third. Anyone can join the discussion and have tweets appear on TweetElect09 by using the #eu09 hashtag when tweeting. The site also tracks tweets with the tag #euval which is frequently used in Sweden.

More information in English and in Swedish.

TweetElect09 : what people say on twittergreat free widgetsWidgetbox

Tags: eu, twitter, election, twitter, sociala medier, eu, twitter, eu-valet. Ping.

80 Swedish businesses on Twitter

noreply@blogger.com (kullin) — 2009-05-20T03:58:57-07:00

I started a wiki a long time ago with the ambition to build a repository for Nordic businesses and their use of social media. Now I have finally started to fill it with information and I would be very glad if more people would consider adding links to good cases from corporate use of social media in Sweden, Denmark, Norway, Finland and Iceland. To edit the Social Media Wiki you just sign up for an account at Wikidot.com and then join my wiki with the password "mediaculpa".

Among the pages that I have started to build, the most extensive list is Swedish businesses on Twitter. It already contains 80 companies (or to be more precise, 80 Twitter accounts, since some companies run multiple accounts).

Tags: social media, twitter, wiki, twitter, sociala medier, wiki, twitter, digital pr. Ping.

Swedish Radio scraps Twitter-friendly domain

noreply@blogger.com (kullin) — 2009-05-20T10:06:28-07:00

Sveriges Radio (SR), Swedish public service radio, is about to launch a re-branding project with the aim of getting a more consistent image. The company today sometimes uses SR and sometimes Sveriges Radio in communications. A part of the re-branding is to change the domain name from www.sr.se to www.sverigesradio.se.

Obviously there are many aspects in an initiative of this size, but the change of domain doesn't seem to take into account how the audience today use links on sites like Twitter. If you read my previous post about how the daily Sydsvenskan gets 8 percent of its web traffic from social media, you realize that Twitter is not insignificant. Each of the 140 characters you can use is valuable, so when you add an extra 11 letters to your domain name, you lose a lot of space on Twitter. And if you have such a short URL as sr.se you often don't need to use those ugly URL shorteners like bit.ly.

Sure, Sveriges Radio is an extremely strong brand and will do very well with or without this change. The old domain will still be active so that visitors can continue to find the content, but I still can't fully support a move like this in the era of Twitter.

Footnote: see here for the most recent links to sr.se on Twitter.

Tags: social media, twitter, branding, sr, sociala medier, twitter, radio. Ping.

Swedish daily gets 8 percent of traffic from social media

noreply@blogger.com (kullin) — 2009-05-19T09:47:11-07:00

One of the challenges with trying to convince businesses and organizations to engage in social media is that there isn't an abundance of public cases with measurable results. In order to invest, many want to see proof that social media can deliver. Therefore it is with great pleasure I read that the local Swedish daily Sydsvenskan gets 8 percent of its web traffic from social media sites. Mattias Pehrsson writes today on Sydsvenskan's blog:

"For more and more readers, the door to us is not the address http://sydsvenskan.se or a search engine, it's a link in a blog, in a [social] network or in a forum."

Last week, 8 percent of the traffic to Sydsvenskan.se came from social media sites, out of which Facebook is the leading referring site with 1.5 percent of the generated traffic. After Facebook comes Svenska Fans (sports community), Buzz (forum), Wikipedia and Twitter. Each of these sites deliver a few tenths of a percent of the total visits to the site. Pehrsson explains:

"But above all the traffic from social media is about the long tail. Many small sources in the end make up 8 percent of the visits".

There you have it. Now go fish where the fishes are.

Tags: social media, media, statistics, media, sociala medier, sydsvenskan, dagstidningar. Ping.

Doctors give advice on dermatology via MMS

noreply@blogger.com (kullin) — 2009-05-18T12:20:43-07:00

Got a skin related condition and considering whether you should take a few hours off from work to go see your doctor? Well, from now on, all you have to do to get a first opinion from a doctor is to snap a photo with your cell phone and send it to iDoc24 via MMS to 72500. Experts in dermatology promise to get back to you with a reply within 24 hours with advice on for example the patient should seek self-treatment or go see a doctor.

iDoc24 is a new Swedish service which is a complement to the traditional health care system. The cost for the service is currently 10 kronor per MMS. The user can be completely anonymous which may be an additional advantage if your skin problems are located on a part of your body that you prefer to keep private.

Photo by natfly.

Tags: health 2.0, teledermatology, MMS, l�kare, sociala medier, hudproblem. Ping.

BlogSweden 4 - a survey of more than 1,000 bloggers

noreply@blogger.com (kullin) — 2009-05-11T09:43:51-07:00

Here is the translation of the results from my fourth annual blog survey, BlogSweden 4, possibly the longest running annual blog survey in the world.

A total of 1,500 blog readers responded to an online survey in February 2009. Out of these respondents, 1,065 had at least one blog and the results of their responses are included in this presentation. According to the survey, young women continue to dominate the Swedish blogosphere.

The typical Swedish blogger in the survey is:
� female
� 16 - 20 years old
� reads 6 - 10 blogs daily
� spends 6 - 10 hours per week reading blogs
� often read blogs in the evening (6PM to 12 PM)
� likes to read blogs about everyday life experiences
� reads blogs to be entertained
� has clicked on an ad on a blog
� is a member of one or more social networks in order to stay in touch with friends
� has during the last 12 months shared a negative AND a positive experience online about a company, product or service
� does not publish on a mirco blog
� does not think that social media such as blogs, micro blogs and social networks will influence what party she will vote for in the next election
� blogs because she likes to write
� updates her blog every day
� does not mind being contacted by businesses in her role as a blogger
� is not anonymous
� does not have ads

BlogSweden 4

View more presentations from Hans Kullin.

The most popular topics continue to be everyday life experiences and fashion & design. Many respondents also say they mostly read friends blogs.

Female bloggers read:
� Fashion and design 60.0%
� Every day life experiences 58.2%
� Phot and art 48.6%

Male bloggers read:
� IT and blogging 63.7%
� Journalism and media 56.8%
� Politics and society 50.0%

More graphs and links will be added shortly. Previous reports can be found in the right sidebar.

Tags: social media, blogsweden4, surveys, enk�t, sociala medier, bloggsverige4, digital pr. Ping.

Survey of corporate use of Twitter

noreply@blogger.com (kullin) — 2009-05-05T05:07:59-07:00

Please take a minute to fill out this survey corporate use of Twitter. Results are compiled by Aleksander K S S�nder at Roskilde University. Take the survey here. The survey will be open for about two more weeks.

Flickr reaches 3.5 billion photos

noreply@blogger.com (kullin) — 2009-05-04T01:00:50-07:00

The popular photo sharing site Flickr today reached 3.5 billion hosted photos. The growth has been steady the last 2 years with almost exactly half a billion new photos added to the site every six months.

Photo number 3,500,000,000 can be viewed here.

Previous milestones for Flickr:

22 Oct 04: 1,000,000
20 Apr 05: 10,000,000
15 Feb 06: 100,000,000
22 Sep 06: 250,000,000
15 May 07: 500,000,000
19 Jul 07: 850,000,000
06 Oct 07: 1,500,000,000
13 Nov 07: 2,000,000,000
17 May 08: 2,500,000,000
03 Nov 08: 3,000,000,000
04 May 09: 3,500,000,000

My previous post about Flickr reaching 3 billion, 2.5 billion and 2 billion.

Tags: social media, flickr, photo, flickr, foto. Ping.

Growth in Fortune 500 corporate blogs

noreply@blogger.com (kullin) — 2009-04-25T01:18:18-07:00

A new study (pdf) by the Society for New Communications Research (SNCR) has found that the percentage of Fortune 500 companies that have public-facing corporate blogs have increased. Now 81 (16%) of the corporations listed on the 2008 Fortune 500 have a corporate blog which has been updated with a new post in the past 12 months. Three of the top five corporations (Wal-Mart, Chevron and General Motors) have blogs while Exxon/Mobil and Conoco Philips do not.

This is up from 14.8% of Fortune 500 companies found in a study (see below) by Burson-Marsteller (where I work) a year ago. But it still a significantly lower percentage than the Inc. 500 (the fastest-growing, private companies in the US), of which 39% have external blogs.

The industry with most blogging corporations was "Computer Software, Peripherals, Office Equipment" with 8 companies followed by Telecommunications (5) and Food Production, Services and Drug Stores (5). The study also showed that the adoption was greater among the largest companies, 38% among the top 100, compared to 10% among 400-500.

Mere than 90% of the Fortune 500 blogs take comments, have RSS feeds and
take subscriptions and 23 companies (28%) linked to a corporate Twitter account.

Data was compiled in March 2009.

Figures from the B-M 2008 study can be found here:

The Fortune 500 Blogging Index

View more presentations from bmswitzerland.

More corporation on the Fortune 500 are blogging than among the largest Nordic listed companies. A study I did with my colleagues last fall showed that only 9.1% of the corporations on the Large Cap list (the largest listed companies in Sweden, Norway, Denmark and Finland) had external corporate blogs. White paper here (pdf).

Corporate blogging among Nordic listed corporations

View more presentations from Hans Kullin.

Tags: social media, fortune 500, surveys, research, corporate blogs, f�retagsblogg, sociala medier, twitter, digital pr. Ping.

De l�ser modebloggar - ur BloggSverige 4

noreply@blogger.com (kullin) — 2009-04-22T00:58:02-07:00

Fr�n min unders�kning BloggSverige 4, se mer detaljer h�r, har jag tagit ut svaren fr�n de 749 personer som angett att de l�ser modebloggar. S�h�r ser allts� den typiska modebloggsl�saren ut i Sverige.

K�n:
Kvinna: 94,1%
Man: 5,9%

�lder:
0-15 �r: 17,0%
16-20 �r: 58,1%
21-25 �r: 15,1%
26-30 �r: 5,9%
31-35 �r: 1,7%
36-40 �r: 0,7%
41-45 �r: 0,9%
46-50 �r: 0,4%
51-65 �r: 0,3%
66 �r eller �ldre: 0,0%

Hur m�nga timmar per vecka spenderar du normalt med att l�sa bloggar?
0: 0,0%
1: 6,3%
2: 16,3%
3: 14,6%
4: 11,5%
5: 15,9%
6-10: 23,8%
11 eller fler: 11,6%

L�ser helst bloggar om:
Mode och design: 100,0%
Foto och konst: 56,6%
Vardagsbetraktelser: 51,1%
Musik: 27,0%
F�r�ldraskap och barn: 25,1%
Journalistik och media: 16,2%
Sex och dejting: 16,2%
Film och TV: 13,2%
Mat och dryck: 13,0%
Litteratur och skrivande: 12,7%
IT och bloggande: 12,4%
Annat: 11,3%
Resor: 8,5%
Politik och samh�lle: 7,5%
H�lsa, sjukv�rd och handikapp: 7,1%
Sport och fritid: 6,4%
Feminism: 5,3%
Djur: 5,2%
Reklam och PR: 5,2%
Utbildning: 5,2%
Ekonomi och f�retagande: 4,5%
Vetenskap: 1,6%
Spr�k: 0,9%
Religion: 0,4%

Har du n�gonsin k�pt en produkt eller tj�nst tack vare rekommendationer p� en blogg?
Ja: 40,1%
Nej: 50,3%
Vet ej: 9,7%

Skriver du p� n�gon av f�ljande mikrobloggar?
Twitter: 5,1%
Jaiku: 1,8%
Bloggy: 3,2%
Nanoblogg: 1,4%
Jag skriver inte p� n�gon mikroblogg: 92,8%

Hur ofta uppdaterar du din blogg?
Flera g�nger varje dag: 34,9%
Varje dag: 38,6%
Varje vecka: 21,3%
Mer s�llan �n varje vecka: 5,1%

Hur mycket pengar har du totalt tj�nat p� annonserna p� din blogg de senaste 12 m�naderna, f�re skatt?
0-100 kr: 65,7%
101-500 kr: 17,9%
501-1000 kr: 3,0%
1001-5000 kr: 9,0%
Mer �n 5000 kr: 4,5%

Svaren kan j�mf�ras med svaren fr�n samtliga bloggare eller bloggl�sare som redovisats i enk�ten, se l�nk ovan.

Uppdaterad: Aftonbladet skriver om BloggSverige 4, dock utan att l�nka till rapporten.

Tags: social media, blogsweden4, fashion, enk�t, sociala medier, bloggsverige4, modeblogg. Ping.

SVT finds Pirate Bay both guilty and not guilty

noreply@blogger.com (kullin) — 2009-04-17T02:43:55-07:00

The four men behind the bittorrent tracker the Pirate Bay today was sentenced to one year in jail and 30 million kronor in damages. But a few minutes before the verdic was announced, SVT - the Swedish public service television - published two articles online, one in which the team behind the Pirate Bay was acquitted and one in which it was found guilty. See screen dump here.

Tags: pirate bay, spectrial, svt, pirate bay, spectrial. Ping.

Twitter etiquette for businesses

noreply@blogger.com (kullin) — 2009-04-16T00:44:00-07:00

Swedish businesses are starting to explore Twitter with varying degree of success. SMS loan company Folkia recently launched its Twitter account and quickly added several hundred users to follow, something that was discussed on Jaiku. It also published only promotional information about their own services and a few days later the account got suspended.

The same strategy was used by Myspace Nordic which added some 2,000 people in a few days. This procedure is called "aggressive following" (a large number of people are followed in a short amount of time) and is one reason a Twitter account may get suspended.

With these incidents in mind, here's 10 advice for businesses that are about to engage on Twitter (parts of this is also published in Dagens Industri today).

- Be clear about who the sender is. Is this the official Twitter channel then make that clear. If you can specify who is doing the tweeting it will be easier to get a more personal relationship with the company and it will also set the right expectations.
- Twitter is a great tool for listening to customers and for dialogue in general. Answer direct questions and comments that are directed to the company on Twitter.
- Give your followers something of value for following you. Share your knowledge, both from your own company but also from other sources. Excessive linking to your own site might be considered spam.
- Retweet good tips from others. It shows your are willing to give cred to others and that you are up to date on things within your line of work.
- Use common sense. All information (apart from Direct Messages) are public so normal confidentiality rules still apply.
- Respect the privacy of others. Just because you have heard that transparency is the new black, that doesn't mean it is ok to tweet about colleagues without their approval.
- Add other sources of information to your Twitter feed if you think they are of value to your followers. It might be press releases, Flick photos, YouTube videos or promotional offers. But be careful, a feed with just press releases is extremely boring.
- Don't ask for retweets, unless you are posting a question you want many to see. That's something you deserv by posting interesting information.
- Don't start following hundreds of people at once. It is called aggressive following and is one reason your account may be suspended by Twitter. But adding a small number of interesting people may be a good way to start building your network.
- Avoid ghost twittering if you can. You can support the person in many ways but in the end the words should be his/her own.

Here are some examples of Swedish businesses on Twitter (many taken from a list on Webbsverige).

3
Acne
Bj�rn Borg
Boxer
Dustin
Electrolux
Lantm�nnen
Pyramid
Rebtel
Scania Group
Skanska Group
Spotify
Tele2
Telia Sonera Services
Ving
Vulkan
�ngavallen

Tags: social media, twettiquette, surveys, enk�t, sociala medier, twitter, digital pr. Ping.

Traditional media plan to invite readers even more

noreply@blogger.com (kullin) — 2009-04-14T12:54:57-07:00

It might seem strange now, but it wasn't very long ago that traditional media did not do much in order to reach out to the audience through journalist blogs and other means. RSS feeds is also a feature that most media outlets have not used for more than a few years. Back in 2005, this blog had more incoming links that the website of G�teborgs-Posten (159 vs 134 for www.gp.se), the largest daily in Sweden's second town. TV4.se had the same amount of incoming links as my blog had, according to Technorati. In 2005, Sweden's largest daily Dagens Industri didn't even keep links to online articles for more than a few weeks or months. This is what I wrote in January 2005. "Links to articles on its web site di.se, disappear soon after they have been published. A search on Google for a random word like "Tallinn" on di.se gives us only 11 hits, and the first article in the list (hit #5 in Google) is from April 2004, and it's a dead link. This message is a common greating on di.se ("the page has changed address")."
Today, the situation is entirely different. Any media worth its salt has a number of blogs and invite the audience to participate in the news process. Media link to comments on Twitter and some journalists even ask for news tips on Twitter. The list can be made much longer. Much of the commentary on blogs today revolve around news stories in traditional media, although there is also a significant portion of the online discussion that is entirely separate from the old media model. If we look at the number of incoming blog links today, this blog has 522 but TV4.se has 2,855 and www.gp.se has 5,381.

And more will come. There was an interesting article yesterday on E24.no about the future of traditional media. Gunn Enli is a media researcher at the University of Oslo. She has some good quotes about how media will invite the audience in the news process.

"There has been a media revolution that we can no longer ignore. We have become so accustomed to be invited to participate and to express ourselves that it is not possible to lock those channels again," Enli says.

Espen Egil Hansen, the responsible editor at VG Nett agrees. He says:

"The control culture in locked rooms is gone. The times when you could be a journalist alone in your office and be brilliant is over. Either you communicate with the world around you or you die."

Both NRK and VG will introduce more participatory features in the near future.

"We will take functionality from for example Facebook or Nettby and build it into the editorial products," Hansen said about the plans for VG Nett the coming six months.

Tags: social media, norway, media, medier, sociala medier, norge, digital pr. Ping.

BloggSverige 4: Kvinnor forts�tter dominera bland svenska bloggare

noreply@blogger.com (kullin) — 2009-04-08T00:41:34-07:00

Unga kvinnor med intresse f�r modebloggar och vardagsbetraktelser dominerar fortfarande den svenska bloggosf�ren. Det indikerar den fj�rde �rliga unders�kningen av svenska bloggare och bloggl�sare - BloggSverige 4. Mellan den 8 och 9 februari 2009 svarade totalt 1.500 personer p� en online-enk�t och av dem hade 1.065 en egen blogg. H�r redovisas svaren fr�n dessa drygt tusen svenska bloggare.

Den typiska svenska bloggaren i enk�ten �r:

- kvinna
- 16-20 �r gammal
- l�ser 6-10 bloggar dagligen
- spenderar 6-10 timma per vecka med att l�sa bloggar
- l�ser oftast bloggar p� kv�llstid (ca 18-24)
- l�ser helst bloggar om vardagsbetraktelser
- l�ser bloggar f�r att bli underh�llen
- har n�gon g�ng klickat p� en annons p� en blogg
- �r medlem i ett socialt n�tverk f�r att h�lla kontakt med v�nner
- har de senaste 12 m�naderna delat med sig av b�de en negativ och en positiv upplevelse av ett f�retag, produkt eller tj�nst
- skriver inte p� en mikroblogg
- tror inte att sociala medier som bloggar, mikrobloggar och sociala n�tverk kommer att ha betydelse f�r vilket parti hon r�star p� i n�sta val
- bloggar f�r att hon gillar att skriva
- uppdaterar sin blogg varje dag
- har inget emot att bli kontaktad av f�retag i sin egenskap av bloggare
- �r inte anonym
- har inte egna annonser p� sin blogg

N�gra skillnader mot enk�ten 2008 n�r det g�ller den typiska bloggaren:
�
- l�ser fler bloggar
- spenderar mer tid med att l�sa bloggar
- fler har n�gon g�ng klickat p� en annons p� en blogg
- har blivit �n mer positivt inst�lld till att bli kontaktad av f�retag

Klicka nedan f�r att se svaren fr�n enk�ten.

N�r det g�ller f�retag och sociala medier s� kan man n�got f�renklat s�ga att fram till f�r n�gra �r sedan var medielandskapet fortfarande format s� att kommunikation oftast gick fr�n f�retag eller organisationer till mottagarna, dvs konsumenter. �terkoppling fr�n mottagaren var begr�nsad. Med framv�xten av sociala medier har konsumenter f�tt en egen publiceringsplattform d�r de kan uttrycka �sikter om varum�rken och dela information om produkter med andra. Men svaren i denna enk�t speglar inte en dialog mellan f�retag och konsumenter, snarare en situation d�r tv� s�ndare pratar f�rbi varandra. N�r bloggare publicerar negativa �sikter om produkter eller tj�nster f�r de s�llan n�got svar fr�n f�retagen. Den konkreta dialogen sker ist�llet mellan konsumenter. Vad f�retag b�r g�ra �r att i h�gre grad skaffa sig en policy f�r n�r och hur de ska etablera direkt kontakt med konsumenter.

�ven forts�ttningsvis �r det stor skillnad p� vad kvinnor och m�n helst l�ser f�r typ av bloggar.

Kvinnliga bloggare l�ser helst om:
- Mode och design 60,0%
- Vardagsbetraktelser 58,2%
- Foto och konst 48,6%

Manliga bloggare l�ser helst om:
- IT och bloggande 63,7%
- Journalistik och media 56,8%
- Politik och samh�lle 50,0%

Hela unders�kningen finns nedan. Presentationen l�ses med f�rdel i fullsk�rmsl�ge.

BloggSverige 4

View more presentations from Hans Kullin.

Om unders�kningen
Urvalet av respondenter har skett via s� kallat bekv�mlighetsurval genom word-of-mouth bland bloggar. Det inneb�r att resultaten i enk�ten endast med s�kerhet �r representativt f�r respondenterna och inte med n�dv�ndighet f�r alla svenska bloggare och bloggl�sare. D�rav f�ljer ocks� att j�mf�relser med BloggSverige 1, 2 och 3 inte g�r att g�ra med statistisk s�kerhet. BloggSverige 1 genomf�rdes i maj 2005, BloggSverige 2 i juli 2006 och BloggSverige 3 i januari 2008.

Om mig
Arbetar som PR-konsult och nordiskt ansvarig f�r digital PR p� Burson-Marsteller. Har bloggat p� Media Culpa sedan februari 2004 och bloggen rankas av den amerikanska tidningen Advertising Age som en av v�rldens 150 mest inflytelserika bloggar inom media och marknadsf�ring.
Mobil: 070-291 78 22, E-post: hans.kullin@bm.com.
Twitter: http://www.twitter.com/kullin , Jaiku: http://kullin.jaiku.com
Bloggy: http://kullin.bloggy.se , SlideShare: http://www.slideshare.net/kullin

BloggSverige 3 kan l�sas h�r.

PS. Om ni bloggar om enk�ten, tagga g�rna inl�ggen med bloggsverige4 eller #bs4 p� Twitter.

Tags: social media, blogsweden4, surveys, enk�t, sociala medier, bloggsverige4, digital pr. Ping.