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8 eCommerce Tips to Boost Holiday Season Sales http://ivacademy.ru/

2015-12-30T00:22:00.001-08:00

8 eCommerce Tips to Boost Holiday Season Sales http://ivacademy.ru/

Post A Free Job.Services: Web Design, Logo Design, Content Writing, Web Development, Software D... you name it- post any services you offer, Posting Takes Minutes · No obligations · Fast Easy & Effective at www.ivacademy.ru

2015-12-19T15:33:00.001-08:00

Post A Free Job.Services: Web Design, Logo Design, Content Writing, Web Development, Software D... you name it- post any services you offer, Posting Takes Minutes · No obligations · Fast Easy & Effective at www.ivacademy.ru

Youth Forum :: Topics in For freelancers (1/1)

Offer a job, For contractors, employers, Post your jobs, projects FOR FREE! www.ivacademy.ru

2015-12-19T15:26:00.001-08:00

Offer a job, For contractors, employers, Post your jobs, projects FOR FREE! www.ivacademy.ru

Youth Forum :: Topics in Offer a job (1/1)

Дед Мороз в СПБ зажигает! Вызов Деда надом в дет сад или корпоратив

2015-12-02T13:36:00.001-08:00

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Five E-Commerce Lessons From Black Friday Weekend (1/1)

2015-11-29T23:43:00.001-08:00

Five
E-Commerce Lessons From Black Friday Weekend

They
browsed, they clicked, they bought. Here’s what the e-commerce industry learned
this Black Friday weekend.

1. When
they’re done with turkey and football, Americans will do a lot of online
shopping on Thanksgiving if you make it worth their while.

According
to multiple studies, ecommerce sales on Thanksgiving this year grew more than
on Black Friday. Thanksgiving online sales rose 25 percent this year from the
same period last year, compared with 14 percent growth for Black Friday,
according to Adobe. One reason: Retailers offered more Black Friday deals a day
earlier online than in years past, giving shoppers the impetus to log on and
buy.

2. Shopping
on smartphones is starting to become the norm.

We’ve said
it before and we’ll say it again: It’s officially time to freak out if your
mobile shopping site or app suck. People shopping on mobile phones accounted
for half of traffic to online stores on both Thanksgiving and Black Friday,
according to one report, and more than a third of orders.

3. But
conversion rates are still a big problem on mobile phones.

Five out of
100 visitors to an online store made a purchase on Thanksgiving, according to
ChannelAdvisor, but just two out of 100 visitors to a mobile shopping site or
app.

“[A]s an
industry we need to solve this mobile problem as it’s clearly not getting
better even though retailers have invested substantially in this area over the
last year,” Scot Wingo, ChannelAdvisor’s executive chairman, said in an e-mail.

For now,
Amazon with its one-click buying and shopping sites specifically designed for
mobile phones are likely the ones benefitting the most from this trend.

4.
Technical difficulties still happen to big guys and small guys alike.

In 2013, it
was Walmart.com that suffered a big outage. Last year, it was Best Buy. This
year, NeimanMarcus.com went down hard on Friday and the troubles resurfaced at
times on Saturday, too, proving big retailers are still susceptible to being
overwhelmed by Web traffic surges.

Some
smaller online stores also lost out on some potential Black Friday sales, but
this was due to problems with tax calculation software from a company called
Avalara. Its customers, which include Food52, dealt with the problem by not
charging shoppers sales tax and eating the cost themselves.

“Mistakes
happen, but we’re big fans of making lemonade out of lemons,” a Food52 email
said on Saturday. “When a technical glitch yesterday removed sales tax from
orders, we figured, hey, let’s keep it off for an extra day!”

5. Experience the power of ecommerce, order a online shop design and get -Lifetime Support &
Much More just Contact
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Youth Forum :: Topic: Five E-Commerce Lessons From Black Friday Weekend (1/1)

Topic: 18 SEO Best Practices That Could Double Your E-Commerce Sales (1/1)

2015-11-19T00:57:00.001-08:00

Youth Forum :18 SEO Best Practices That Could Double Your E-Commerce Sales
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips.
It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show them proof, my prospective clients have many questions about generating more traffic, boosting conversions, increasing sales, engaging buyers and turning them into fans. Here are the most popular questions — and my answers.
Best Practices In E-Commerce SEO
Question #1: How Do I Deal With Out-Of-Stock Items?
It depends on several factors, but here’s what I recommend.
Leave the pages up. If the items will be in stock later, leave pages up just the way they are. Don’t delete, hide or replace them. Don’t add another product to them or redirect visitors to other pages.
Offer alternative items. If specific products are sold out, offer highly relevant alternatives through widgets on the site. Some examples:
•Same product in other colors
•Newer models or versions
•Identical products from other brands
•Other products in the same category that match in quality and price
You’re providing customers a great service and they’ll appreciate it. It also helps search engines find relevant pages and understand your site structure better.
Inform users when it will return. Always offer an expected date when the product will be back in stock so visitors will know when to come back and buy.
Offer to backorder the product. Let them order and promise to have it sent out to them as soon as fresh supplies arrive. Prospective buyers who really want the product won’t mind waiting a few extra days for it.
Soften the blow. Provide consolation by offering them some benefit, like a price reduction when fresh stocks arrive. This may keep them interested in buying later.
Question #2: What Do I Do With Obsolete/Expired Products?
All e-commerce websites have products that will never come back, like consumer electronics or fashion clothing stores that constantly replace products with newer models and styles.
Many e-commerce websites delete the pages and take no further action. From an SEO perspective, this is bad. You lose SEO value, and people who bookmarked the URL will get an error message.
The most appropriate solution will depend on many things.
1.Permanently 301 redirect expired product URLs. If the expired product is replaced by a newer model, using a 301 permanent redirect from the older page to the newer model’s URL tells Google you want this page ranked instead. Your SEO value will be retained.
2.Redirect to parent category. The underlying intent is to solve a visitor’s problem. If you have other relevant products that serve the same purpose as the expired item, you can direct visitors to the parent category.
3.Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return.
4.Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and increase your chances of ranking on Google.
5.Some items deserve to live on. Certain products may have informational value for existing customers or others wanting to research it. Leave these pages intact. Previous buyers can get information, help and service through these pages.
Question #3: How Do I Deal With Seasonal Products?
Aim to strengthen the product categories. Focus on product categories and link seasonal products to them with breadcrumbs and links in the descriptions on the product pages. Optimize your most important product pages with the greatest potential and spend the rest of your SEO budget to strengthen product categories.
If you’re launching a popular product and know there will be a big demand for it, add a “coming soon” page in the URL structure and offer unique content, launch notifications and pre-order forms. Integrate social media into this page and warm up prospects with user generated content.
With annual releases that you know will be replaced annually, simply add the year in the URL like this: website.com/category-sub-category/product-name-2012/ and 301 redirect it to the website.com/category-sub-category/product-name-2013/ version when the new version replaces it.
Question #4: How Do I Handle SEO For New Products?
Good information architecture, website structure and internal link architecture are critical to rank new product pages well. Link categories from your home page, and your product pages from the category levels. This will ensure that Google finds, crawls and indexes your content fast. Also link to them from their parent category pages.
Optimize your website theme so that new products are always presented on your home page where they’ll get found and indexed. A good internal link architecture will get your new product pages indexed and ranked quickly.
Question #5: How Do I Deal With Products Pages With Little Or No Unique Content?
With all the challenges of running an e-commerce enterprise, few businesses think about unique content on product pages. Many pull product information from a database, leading to duplicate content problems.
Some pages have little more than a product photo. This leaves the search engines with no way to understand what this page is about, how it relates to other pages on your site, and how relevant it is for search users.
1.Add content for your most popular products. Start by identifying your best-selling and most popular product pages using Web analytics tools and then updating them with content manually.
2.Strengthen your product categories. You can’t produce text for 100,000 different products. Instead, focus your SEO on strengthening the products’ parent category. Improve internal link architecture, breadcrumbs, and add relevant products to feed the search bots and teach them what your site is about.
3.Add user generated content. It can effectively differentiate your product pages from other duplicates on the Web. Social media works well. Endorsements and reviews from happy users or customers will not only enhance your SEO campaign but also boost sales conversions.
Question #6: How Do I Present Product Descriptions From Manufacturers?
Google doesn’t like duplicate content. Reprinting product descriptions from manufacturers is duplicate content. But large e-commerce websites cannot rewrite all product descriptions and specifications.
You can get around this by adding unique content like user-generated comments and reviews around it. Invite user comments. Integrate social networking. Let users tell their stories. Happy customers will serve as your marketing helpers.
1.Add content to product pages. Raise the quality and uniqueness of your content by personalizing it to solve your users’ problems. Add information, images, video or suggestions to your content.
2.Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story.
Question #7: How Do I Deal With Product Variations (Colors, Sizes, Etc.)?
Some products are almost identical but exist in different colors or sizes. If not handled right, listing them can be considered duplicate content, which causes bad rankings and cannibalization between the different product variants. Products may rank for the wrong keywords (blue jeans rank for searches on red jeans). Adam Audette goes deeper into the nuances in this excellent report.
Review your website and you might find many products that may sell better if ranked for the right keywords.
Question #8: How Do I Handle Category Pages?
Next to the home page, category pages are the most powerful and popular ones.
1.Treat category pages as individual home pages. Look at your categories as silos or niches that contain closely related product pages.
2.Add content to your category pages. You’ll find some excellent tips in this article.
3.Build deep-links to product categories. Guest blogging, content marketing and even paid ads work well, as does social media.
4.Tag socially shared content. Be strategic about sharing links on Google Plus, Twitter and other networks. Be specific with your tags.
5.Take charge of what’s being shown/presented. Design category pages to provide search engines and users the best service.
6.Use search-friendly URLs. This often gets quick results because you are giving the search engines strong hints about what this URL is about while giving visitors help and valuable information — just make sure to avoid keyword stuffing. The most effective URL structure for category pages (and product pages) is:
◦Category Page: Website.com/category/
◦Sub-category page: Website.com/category/sub-category/
◦Product page: website.com/category-sub-category/product-name/
Question #9: How Do I Manage Internal Link Building & Architecture?
Internal link building helps with SEO and rankings. But to achieve better results, you need link architecture, not just “link building.” Internal linking is not all about search engine spiders. User friendliness also matters. Creating a solid internal link architecture needs planning and takes time.
1.Offer category level navigation. This makes it easier for your users to get an overview of what they will find in the subcategories and pages. Strive to keep things contextually relevant.
2.Link to category-level relevant products. Look at this from a human perspective by taking intent and needs into consideration, but also optimize for the right keywords.
3.Use breadcrumbs on all pages and category pages. This ensures that users and Google can navigate up one level to a parent category.
Question #10: How Do I Leverage User Generated Content?
Don’t shy away from user-generated content — unless you’re afraid of honest opinions about your products and services. There are two obvious SEO benefits from user generated content:
•Better conversion rates and sales
•The unique content ranks higher and provides “freshness”
Integrated into your product pages, user generated content can enliven your site. Good reviews boost sales conversion. Users become part of a happy community. Prospective buyers see vibrant activity which convinces them to buy more easily.
1.Build a “community” of happy users. Publish buyer testimonials and reviews. Share blog posts from your happy customers. Use excerpts from a positive review to convince visitors that they can trust you — trust is king and social media helps you showcase it effectively.
2.Use Schema.org. Schema.org review markup lets you get stars beside your listing in the SERPs from individual product pages, and this affects click-through rates.
3.Integrate social media on product pages. Instagram, Facebook comments, Pinterest pins and Google +1s can be integrated into your site to present social proof. Post photos of happy buyers using your product.
The “new SEO” requires that you think about the psychology of your visitors more than the technology of your website.
Question #11: How Do I Weave SEO Into The Web Design Process?
Web design isn’t just about visual appeal. You need a specialist e-commerce Web designer who’s experienced and will work as a team with your SEO consultant, analyst, conversion rate optimizer and others. You must give them space and budgets to act as experts.
When your website design and information architecture work in tandem, with no pages/URLs breaking out of the structure, you’ll boost the entire site every time you publish a new product page and ensure early crawling by search spiders. Good design and content along with a pleasant visitor experience will generate more sales.
1.Failing to plan is planning to fail. SEO must be baked into the business/website early in the planning phase, before you even start working on your wireframes and design process — not after the site is launched. Making awesome category/section templates and having product pages promote them with internal links is very effective.
2.SEO for e-commerce websites is different from traditional SEO. E-commerce SEO requires a consultant skilled in multiple disciplines, with a deep understanding of human psychology, conversion rate optimization, analytics, Web design & development, social media marketing and communication, copywriting, economy, usability and user experience. The best e-commerce SEO specialists also have deep insight and understanding of commerce and how a retail business functions.
3.E-commerce Web design is never “finished.” It’s a continuous process of A/B testing to hunt down the best performing variations. The right “tools” are important, but the best consultant or company is more important. An expensive consultant is not expensive if she can generate many more sales than a “cheap” one.
Question #12: How Do I Organize Related Products On The Site?
Presenting relevant related items on product pages can boost sales. Meta data from your PIM ensures that all items presented are relevant, personalized and in stock. Your Web designer and developers must also focus on internal link architecture.
1.Be relevant. If visitors arrive on a product page for the latest Apple iPhone, you should also suggest other relevant products, based on the cost, quality and persona of this buyer. The latest Google Nexus might be a similar product, but a loyal Apple acolyte may never buy it anyway! Measure and optimize product suggestions.
2.Location or placement. Let the product featured on the page stand out and shine. Give it space. Don’t clutter it up with other suggestions. Don’t waste your best location on products that don’t sell and are not popular.
Question #13: How Do I Leverage Internal Site Search?
It’s shocking that experts optimizing a site for Google search don’t optimize for their own internal search engine on e-commerce websites! That’s often because they overlook or underestimate the role of internal search, losing sales. People searching with misspellings, synonyms, hyphenation or spacing errors are not taken to the appropriate product pages. They should be.
1.Enable tracking of your site search. Use tools which allow you to see keywords people are searching for within your site, and calculate the revenue they generate.
2.Count popular searches. They can mean your product is popular and can be profitable. They may also indicate that people are not finding what they came to your site for!
3.Use a tool like Crazy Egg to track clicks and see how people behave on your home page, important category pages and on product pages.
4.Think of your site search results pages as “landing pages.” The search results should be relevant and help users solve their problems. Make sure you “noindex” your search results.
5.Include site search in your keyword research. Analyze what your visitors are searching for to find new product ideas, locate potential areas for improvements, identify popular products, and overcome problems with search and usability.
6.Test your site search and fix errors. Type some of the keywords you’ve uncovered into your internal search and see what they find as a result. When you fix whatever is broken, sales will shoot up!
7.Optimize internal search. Make sure every internal search finds the right product. This requires tweaking meta-data within your e-commerce solution. By handling this through meta-data, you won’t create pages loaded with incorrect or misspelled words.
Question #14: How Do I Optimize Product Pictures And Videos?
The quality of your pictures, photos and videos will influence how visitors feel about your product. Never underestimate the value of making prospective buyers feel the benefits of your product.
Interesting pictures get shared on Pinterest and social networks. Getting users to tag and comment on photos also makes your content unique. Your brand grows stronger as word of mouth spreads. With optimized images, you can even pull in more traffic from Google image search.
1.Use high-quality pictures. Get photographs that create an atmosphere, that make prospects feel something. Those will make more sales. Though expensive, it’s a good investment for your best products. Video can work even better.
2.Optimize your images. File name, alt text, caption, etc., should be short yet descriptive. These are opportunities to provide search engines with clues as to what your image content is.
3.A/B-test options. Try one picture against another to see which gives better conversion rates.
Question #15: How Do I Put Up Pages For Products On Sale?
Specify the canonical URL in the HTTP header of the product page for an item on sale. This tells Google it’s a duplicate of another URL, and to rank the unique version of the page, not this one.
Question #16: How Do I Design For Mobile Devices?
Mobile is too important to ignore in your e-commerce SEO strategy. An informal survey my colleague Kenneth Gvein ran for our e-commerce customers at Metronet and Vaimo Norway found that clients had 2 to 3 times higher growth rate on mobile e-commerce. Go mobile — or go home!
Offer desktop versions of all URLs. Some users prefer the standard Web version, even on mobile. Offer the option to switch between versions. Don’t return them to the home page like many e-commerce websites do.
Question #17: How Do I Deal With Security?
Your customers are worried about online security — with good reason. They put their identity and financial data in your hands. You must reassure them that it’s safe.
Leave visual clues. Display logos and text certifying that you comply with security standards. Show them your SSL/Visa/other security and encryption standards or certificates. Tell them that shopping at your e-commerce website is 100% safe. This boosts conversions.
Many e-tailers hide this information at the bottom of a page, or simply take it for granted. Don’t make that mistake.
Best Practices and Routines — Top Tips For Every E-Commerce Website
1. Periodic SEO analysis: SEO is not static, nor is your e-commerce website. Your site and code will change. A developer may, with the best intent at heart, fix one problem but create another. Use a strategic SEO framework to ensure that everything is in sync with your economic and strategic goals.
2. Use Google Webmaster Tools: This free tool helps webmasters find and fix vexing SEO problems. Establish a routine in which you:
•Look for 404 errors, soft 404’s and other problems
•See how your website, products and pages are performing on the SERPs
•Notice popular keywords and phrases, popular pages and more
I recommend integrating Google Webmaster Tools, Google AdWords and Google Analytics to get access to valuable information for free.
3. Take action: Just monitoring data isn’t enough. You must identify the actionable items to keep improving. Know what to look for and why. Spot problems with indexing, duplicate content, manual penalties from Google and more. Fix the problems promptly.
4. Invest in SEO tools: Tools like Moz, Search Metrics, Raven SEO Tools, Deep Crawl and others help you to identify problems and offer suggestions to fix them. Set up actionable reporting. Establish routines to address problems. Each tool has unique advantages. As a consultant, I recommend using a combination of tools for e-commerce SEO.
5. Do manual (sample) testing: Use Screaming Frog SEO Spider to identify problems with pages and sections of your e-commerce website. Pick one product segment that is important to you and perform an analysis within specific categories and subcategories. Often you’ll track down site-wide problems caused by your CMS that can be quickly fixed.
6. Data analysis is the new gold: Everything you do can be done better, but you don’t have the resources to do it all. You need analysis to help prioritize areas for improvement. Build dashboards containing actionable information.
7. Take the mobile revolution seriously: Mobile devices are growing fast. Delays in developing your mobile site can kill your online business. What experience are you giving mobile users and how can you improve?
It’s not possible to cover everything about SEO for e-commerce sites in one article. The advice above has helped many e-commerce websites increase sales and revenue by large multiples, but it is only the tip of the iceberg.
If you have any more tips or advice you think our other readers should know about, please add them as a comment to this post. I’m looking forward to hearing from you.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
18. We are Increasing your sales Get a free SEO quote today, Lifetime Support & Much More just Contact us for more info. +7981 130 8385
: Topic: 18 SEO Best Practices That Could Double Your E-Commerce Sales (1/1)

8 Tips for Amazon Sellers to Increase Sales (1/1)

2015-11-19T00:42:00.001-08:00

Youth Forum :8 Tips for Amazon Sellers to Increase Sales
1. Get Reviews
The power of customer reviews is enormous, 88% of consumers now say that they trust online reviews as much as personal recommendations.
Try and think beyond the obvious, find reviews that include media. Video reviews or a review with a product picture could work wonders. If you know people locally that have enjoyed your product, go to them. Enquire at a local university to find students to help you with the project, this would only incur a small cost or could be free altogether.
Around 90% of Amazon buyers fail to leave feedback. Using a program like Feedback Five can help increase the volume of feedback submitted and help you to eradicate those neutral and negative comments. Amazon stresses an importance on seller performance, when ranking your items in the top positions.
Why not contact sellers outside of Amazon to provide reviews? The benefit of this is that if some customers present you with negative or constructive feedback on your product this can help you improve your product without your rankings suffering. This is an especially good tactic when releasing a new product.
2. Give it away for free
Stay with me here, although in the short term this is a bad move, this can have a significant impact in the long term. As mentioned in the previous point, obtaining reviews is crucial in order to get your products shown. So in order to gather them, offer customers a one off 99% discount code (Amazon won’t currently allow you to offer 100%), in exchange for a review. This will instantly improve your Amazon search ranking and will hopefully ensure that those customers will think of you next time they need an item you sell.
One way to get rid of stale inventory is to implement giveaways to customers in order to generate good will. This way, when they are looking to purchase an item in the future, they will be more likely to come to you. Linking your Amazon Seller Central account with your other sales channels allows you to identify those items and better manage your inventory.
3. Improve your SEO
As well as seller rating and price, Amazon also looks at keywords in the product’s title to rank listings. Amazon’s keyword stuffing option for a product’s title is very reminiscent of tactics SEO agencies use to deploy to improve Google rankings in the early 2000’s.
With the product title you have a character limit of 500 characters, in which you should include as many keywords as possible to ensure your product is visible. Amazon suggests including brand, description, product line, material, color, size and quantity in this field.
Additionally I’d suggest using the Amazon Keyword Tool, which uses Amazon’s Autocomplete service to find popular long tail keywords, where they are awarded a score from 1-10. You should export the ones you seem best fit and import them into Google’s Keyword Planner Tool, where you can gauge the search volume of these keywords.
Separate to the product title, Amazon also offer you to enter information into a keyword field. It’s worth noting that it is ineffectual to include any keywords that you had already used in the product title, as Amazon will simply overlook this. You are allowed five keywords or keyword phrases to be entered here, so use them wisely!
4. Stay competitive and win the Buy Box
Many sceptics who avoid selling on Amazon do so because of the misconception that it is too competitive. Despite 55% of its sellers reporting a profit margin of above 20%.
Amazon states that along with availability, fulfilment and customer experience, pricing is important to winning the buy box.
5. Get advertising
If you are just starting out or looking to your product infront of as many eyeballs as possible try Amazon sponsored products. This enables your product to be displayed below search results, in the right hand column or on detail pages.
Amazon have announced that they plan to expand this feature soon as well, to make ads more visible. Invariably they offer a free credit to get you started as well, so its a complete no brainer!
6. Discounts, Discounts, Discounts
Similar to point number 2, discounts are an important way of converting highly motivated buyers and building lasting relationships.
Daily deals and significant discounts could land you at #1 for your product category. This also opens up the possibility of appearing on the Amazon home page under the “Hot Deals” and “New & Noteworthy” categories, which will generate enormous amounts of traffic.
This also grants exposure to your related products which can also be seen on the page. Thus allowing customers to see your other offerings at a glance and perhaps entice them to purchase one of your full priced items.
7. Marketing outside of Amazon
Even though email communications and direct calls to action that lead people away from Amazon is prohibited, this doesn’t mean you can’t marketing people to your Amazon store. Article writing and blogs are a great way to achieve this, as you can target your niche with relevant content for free via WordPress.
Using sites such as Hubpages, Go Articles and Isnare are also a great place to write articles around your subject, where you can link back to your store.
Attaching a coupon to the bottom of your packing slip is also an effective way of establishing customer retention. Flash deals, BOGOF, one time promotions and free shipping are a few ways of enticing people to order again.
8. We are Increasing your sales Get a free quote today, Lifetime Support & Much More just Contact us for more info. +7981 130 8385
: Topic: 8 Tips for Amazon Sellers to Increase Sales (1/1)

Youth Forum :: Topic: 11 Simple eCommerce Design Tips That Will Increase Sales (1/1)

2015-11-19T00:34:00.001-08:00

Youth Forum :11 Simple eCommerce Design Tips That Will Increase Sales
Designing your eCommerce store is not only about making it look good, but also making sure that it generates sales. Your goal is to make potential customers not only trust your site but have confidence in the product they're buying as well.
Your second goal is to make sure that they are able to navigate properly and quickly through the site. Not only do you want them to get to the item they're looking for quickly, but customers want their purchase to be quick and painless as well.
Here are 10 easy eCommerce design best practices that you can apply to your eCommerce store in order to boost confidence and speed up their purchasing process, ultimately increase sales.
1. Clear Call to Action Buttons
“When a customer becomes lost, you've just lost a customer.” -Mitchell Abdullah (click to tweet)
The call to action buttons on your site need to be easily visible and very clear as to exactly where they are going to take the user . Size, color, and design are three ways to make call to action buttons more noticeable to the user.
A well designed call to action button leads the customer where they need to go and where you want them to go. Make sure to enhance the most important actions; buy button, check out button, and shopping cart button.
Avon.com does a great job of bringing your attention to where they want it, the add to my bag (IE: add to cart) button. Although it might not be the best designed button in the world, it certainly grabs your attention when you land on their pages.
2. Make Important Info Public
Inform Your Customers of Important Information Early and Often. (click to tweet)
Customers are more likely to buy products when they know exactly what they’re getting into; how much they’re paying, when it will arrive, and what to do if they’re unhappy with a purchase.
Easily informing them of information such as the estimated shipping costs, arrival times and return policy make them more at ease with making the purchase. Provide them with this information early and often. Anything that applies to a particular item needs to be mentioned publicly and obviously on that item's page. Anything that would boost sales, such as a Free shipping discount should be mentioned early and repeated.
Examples from REI.com. This banner is on the main page but is also repeated on every single product page.
3. Easy Navigation
Make Pages/Products Easy To Find Through Drop Down Menus, Filters and Site Search. (click to tweet)
Crafting a well thought out categories and filters system for your users makes it easier and quicker for them to find the product(s) they want and make a purchase. Many times product filters and categories are either overdone or underdone, so be sure to approach creating them from a customer perspective.
When creating them, think about which filters would be needed to find product X, Y or Z. Asking customers questions is a great way of finding out if you’ve added too much or not enough. Send out a survey via email about your new or existing drop down menus and filters to find out more. You can even try challenging customers to find a short list of items and see how easy or difficult it is for them to find them.
Walmart.com provides a large but effective drop down ("drop side") categories list.
4. Multiple; Large and High Quality Images
Various Angles and Demonstrations Through Images Help a Customer To Fully See What to Expect. (click to tweet)
Customers want to see what they are buying. Showing multiple camera angles and displaying the product in various ways allows the customer to see what the product looks like. A great way of demonstrating products is with a video showing the product from multiple angles.
Photos of the product help to show off the product, but photos of actual customers who are using/wearing the product shows a potential customer what it looks like when being used. Try providing a field where customers can upload/submit their own images of them using the product.
A study by compete showed that 1/4 of dissatisfaction with a shopping experience was the result of the product not being what the customer expected.
Naturals inc. Does a great job showing off a product with multiple high quality images. Notice how not only is the wallet shown from different angles but also opened and showing it's full functionality.
hobo international lauren wallet vintage leather
5. Provide Images of Product Variations
If a Product Comes In Multiple Colors, Customers Want to See What The Difference Will Look Like.(click to tweet)
The product images in your eCommerce store are everything to the customer. Photographs allow them to see what they will be spending their money on. Having large -format, high quality images that the customer can see increases their trust in what they should expect to see when the product arrives.
But what if the product comes in multiple colors or design variations. Present at least 1 image for each color or design change. Even though a product may have the exact same specs, shape, design, materials, etc., when you change the color you can completely change the look of the product. Providing multiple images that show each product variation will reduce returns, increase confidence and increase conversions.
Trekt Outdoors provides a great example of portraying product variations. On products that have a different color, such as the cardigan shown below, they take a photo of each color variation and display them in an easily viewable format on the product's page.
6. Add User Reviews and Testimonials
Reviews and Testimonials Build a Customer's Trust and Confidence In You and the Product. (click to tweet)
Providing customers with feedback from other users about their purchase increases trust in the product(s) they’re about to purchase. Customers want to know about other people's experiences to see if it matches up with what they're looking for. Additionally, allowing users to submit public reviews can be good for SEO as well.
• Consumer reviews are trusted nearly 12 times more than the description. (eMarketer)
•81% of consumers say that the availability of customer reviews is ‘very important’ (33%) or ‘somewhat important’ (48%). (iPerceptions)
•63% of consumers say they're more likely to purchase from a site if there are product ratings and reviews. (iPerceptions)
Sears has done a great job collecting customer reviews over the years. As a result they're able to provide a more in depth look into their products and recommendations.
7. Remove Forced Logins/Registrations
"Don’t put walls between your customers and their purchase."-Mitchell Abdullah (click to tweet this)
People hate nothing more than being forced to do something that they don’t want to do. Requiring someone to login or register before making a purchase only puts a wall between them and their objective, purchasing a product. This wall is unnecessary, especially since, after collecting their basic information: credit card info, address, name and email address, you can automatically create an account for them and email it to them.
The other options are to allow them to register/login, but have a guest purchasing route so that they may bypass the registration if they prefer or utilize social media login systems to register/login users.
8. Progress Indicators (1-2-3)
Keep Customers Informed As to Where They Are In the Checkout Process. (click to tweet)
Customers are becoming increasingly impatient when it comes to filling out online forms. Unless you already have the customer’s information on file, they’re going to have to fill out a few web forms in order make a purchase. To keep them informed about how long the purchase process is going to take, provide them with page by page progress indicators so they will know how long it will be before they’re finished.
Bed Bath and Beyond uses the traditional horizontal 1-2-3-4 progress indicator.
WhatisBlik.com has an alternate way of handling progress indicators using a vertical numbered list. Each field then expands out once the last is completed, keeping you on one page for the entire process.
9. Shorten Forms
Only Ask The Information You Need To Speed Up Checkout and Increase Completions. (click to tweet)
Make the process of filling out forms quicker and easier through shortening the number of required fields. This not only makes the customer happier but accelerates the purchase process. Remove any information fields that you don’t really need.
All you need is to collect their basic information: credit card info, address, name, phone(optional) and email address, then email the new account details after the purchase. Simply by following a link in the email, they’ll then be able to log into their new auto generated account and provide any optional information you didn’t ask for earlier.
10. Provide Smart Forms
Helping Customers Fill Out the Forms Speeds Up Checkout and Will Increase Completion Rates. (click to tweet)
To speed up the process even more try to implement smart form fields. If a customer enters a zip code, a simple automated database lookup will tell you the city and state of their address, and you can complete the city and state fields for them.
Lets be honest we’ve all tried to purchase something before, only to get a message like “please select card type.” This makes credit card type a good candidate for smart forms as well.
If a customer enters a card number before selecting the type of card, or forgets to select the card type, you can easily auto fill this information for the user by recognizing what their card type is with an analysis of the format of their card number. The most commonly used/accepted credit cards have the following formats.
Amex 34xxxx and 37xxxx
Visa 4xxxxx
Mastercard 51xxxx-55xxxx
Discover 6011xx, 644xxx, 65xxxx
11 For more tips visit the eCommerce Tips and Best Practices We are Increasing your sales Get a free quote today, Lifetime Support & Much More just Contact us for more info. +7981 130 8385
: Topic: 11 Simple eCommerce Design Tips That Will Increase Sales (1/1)

8 eCommerce Tips to Boost Sales

2015-11-19T00:20:00.001-08:00

8 eCommerce Tips to Boost Sales

8 eCommerce Tips to Boost Holiday Season Sales
With this year holiday season right around the corner, eCommerce businesses that want to be rolling in green on Black Friday are busy getting ready for an influx of holiday shoppers. The National Retail Association projects online sales to increase 7 to 10 percent this year, and eCommerce companies are hoping they’ll be able to cash-in on what may be the biggest growth year for the industry since 2011. Of course, success depends on much more than hope. From updating your website to optimizing order fulfillment to optimizing marketing, you have a lot to do if you expect to succeed during the holiday season. Let’s take a look at 8 ways to help ensure you achieve your sales goals this year. Optimize for mobile. Mobile eCommerce grew by 28 percent in 2014—more than twice the 13 percent growth rate of desktop eCommerce. With over 50 percent of all online shopping occurring on smartphones and tablets, you’re virtually guaranteed to lose customers if your website isn’t mobile-friendly by this holiday season. There’s still time to implement responsive design and to make your emails responsive. Make sure pages load quickly. During the busy holiday season, having slow-loading product pages is a sure-fire way to ensure users abandon your site. Forty percent of visitors will leave if they don’t load within three seconds, and 79 percent of your customers won’t return if they’re unhappy with your site’s load time. You can combat this by implementing traffic management and optimization tools to alert you of downtime and sluggish performance. Check out the new New Relic extension to help you pinpoint potential performance bottlenecks. Make it personal. Personalizing your content and online experience to each individual user according to his or her history of interests, behaviors, and transactions can go a long way towards increasing sales this holiday season. You can put your user data to work by identifying your high-CLV (customer lifetime value) customers so you can segment your email list and send more personalized, targeted promotions. Integrate social media. Adding social sharing buttons to your product pages is an easy and effective way to get your products in front of your customers’ followers on social media. Making products shareable on sites like Pinterest, Facebook, Twitter, LinkedIn, and Google+ essentially turns your satisfied customers into salespeople that their social circles trust. Engage prospects and customers on social media and promote your special offers for the holiday season. Simplify the checkout process. The average online shopping cart abandonment rate is a whopping 69 percent—a rate you can avoid this holiday season by making the checkout process easy, intuitive, brief, and secure. You can do this by allowing for guest checkout (i.e., not requiring a user to create an account), showing a progress bar, only asking for essential personal information, accepting multiple payment options, auto-filling fields when possible, and reinforcing trust with security badges. Offer free shipping. Shipping was the #1 reason for shopping cart abandonment last holiday season. According to a recent Comscore study, free shipping continues to drive purchasing decisions on eCommerce sites. Nearly 60 percent of shoppers are willing to add more products to their cart to qualify for free shipping, over 80 percent are willing to wait an additional two days for delivery if shipping is free, and nearly 70 percent require free returns shipping to complete the purchase. Focus on content marketing. Many online retailers ignore the many benefits content marketing provides to attract more qualified prospects and convert more customers. Write and publish helpful tip lists, gift guides, and other content to position your website as a reputable resource for holiday shopping and industry expertise. In addition to building customer trust, regularly adding high-quality content to your site attracts Google’s attention so you can increase visibility as well. From going mobile to getting social, now’s the time to prepare your eCommerce business for this year holiday season. This year promises to be a big one for holiday sales, as long as you dedicate the time and resources necessary to delight your customers and outperform your competitors. Follow the tips above to make sure you’re counting higher revenues when the holiday shopping season ends—not counting the mistakes you need to correct for next year.
8. We are Increasing your sales Get a free quote today, Lifetime Support & Much More just Contact us for more info. +7981 130 8385.

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9 practical tips to increase E-commerce sales

2015-11-18T11:11:00.001-08:00

9 practical tips to increase E-commerce sales http://ivacademy.ru

9 practical tips to increase E-commerce sales
Examples from big brand Ecommerce sites which smaller businesses can test
The
web has transformed the way people compare and buy everything from
fruit to flat-screen TVs. The demand to be able to shop online has
fuelled a race to join the likes of Amazon, with small independent
e-commerce retailers springing up on a daily basis. But it’s important
to remember that increasing sales doesn’t necessarily have to cost
hundreds of thousands of pounds; small improvements can make a big
difference, and even the biggest organisations may be losing revenue
unnecessarily.
This post features eight of my top tips for maximising
e-commerce sales and includes good practice examples from some of the
most successful e-commerce sites.
Tip 1: Remove dead ends
Your
site should have no dead ends. Full stop. This should be the first rule
of thumb. Every page should be designed to channel visitors to the right
product, service or sales representative, even if they’ve already
converted previously.
Asos includes a prominent primary 'continue shopping' call to action, and other products too.
Sainsbury’s includes additional products on the right-hand side.
Groupon includes extra offers on the right just in case the visitor is no longer interested in the main deal.
Tip 2. Cross-sell your products and services
Cross-selling
is very important and the most successful companies all tend do it very
well. For example, have you ever queued up at a supermarket and decided
to take up their offer of a chocolate bar? This is a common industry
tactic to encourage customers to spend more money, and it works online
too.
Amazon promotes its extended warranties and 'Amazon Instant' service to a customer who is viewing a Blu-ray player product page.
John
Lewis promotes products based on previously viewed items on the basket
page because it’s their last chance to increase the basket value order.
Berry Bros. & Rudd promotes its storage service on product pages because many of the wines are collected.
Amazon
offers a wrapping service within the checkout process. Amazon also
promotes their credit card through their e-commerce site.
Amazon also promotes their credit card through their e-commerce site
The king of cross-selling, Amazon encourages multiple buys that increase total basket value
Tip 3. Build, protect and promote your reputation
There’s
a saying, 'reputation is everything', and it’s true; especially online,
where competition is fierce and sites like trustpilot.co.uk make it
easy for visitors to review a company’s reputation. It’s therefore key
to build trust from day one, and keep it there by gathering regular
customer feedback.
clickandcollect
John Lewis is famous for its ‘honest’ reputation, which is supported by product warranties.
John Lewis also provides help guides to stop people abandoning technical or awkward products.
Kia
is so confident in the quality of its cars that the website displays
independent customer feedback; some of which is in real-time.
Loan company Zopa prominently displays its awards and respectable reviews.
Dyson is famous for its innovation, led by founder James Dyson, and promotes this reputation via a website video.
Tip 4. Show off customer footprints
Remember
that visitors not only consider a seller’s reputation but the product
reputation too, and many people use ‘external conscience’ when comparing
products online (a subject that’s covered, along with many other user
insights, in this Box UK user experience white paper).
For example,
Thomas may like the sound of Product A more than Product B, but finds
there are no comments for A but 78 positive reviews for B. After
considering his options he decides to add Product B to his basket.
Thomas was not willing to risk a product that may not have been bought
by other people so he used ‘external conscience’. This behaviour is
common so encourage customer feedback and show off those customer
footprints!
John Lewis promotes products bought by other customers, includes customer ratings and highlights warranty details.
Amazon uses real-time customer data to display currently viewed products.
Best-sellers are popular with visitors.
Berry
Bros. & Rudd has an excellent approach to customer feedback, with
FAQs, and detailed customer comments and profiles, which can help
reassure visitors (e.g. 'that person is from my area and likes the same
wine as me. I trust her judgement'). Up-and-down voting also filters out
unreliable comments and promotes the best.
Wowcher displays a
'Bought' statistic next to the sales percentage, reassuring visitors
that other people have bought the product.
Tip 5. Target key personas
Don’t
throw all your eggs in one basket. Identify the different visitor types
via user research, choose the most valuable and target them with
relevant content on key pages, such as the homepage and landing pages.
John
Lewis displays a variety of product types on its homepage. Focus isn’t
placed on a single product or products for a given occasion or gender
but instead the bets are spread, e.g. between furniture, technology and
fashion. Special occasions, such as pancake day, are also made use of.
Impulse buyers are a common visitor type. John Lewis acknowledges this fact by targeting them with 'Online Exclusive' products.
Promoting new or featured products is likely to appeal to ‘gadget geeks’ who enjoy buying the latest technology.
Promoting ‘fanclub’ brands like Samsung or Apple is another good idea.
Tip 6. Don’t forget the finer detail
You’ve
done very well to get visitors to your product page, but the tough bit
is getting them to click the ‘add to basket’ button. Achieving this goal
is easier if you display useful product details and highlight the most
important, such as price, delivery and offers.
John Lewis displays the latest stock levels. If it’s low, the chance of a purchase increases.
Ebay promotes the offer rate, number of sold items, RRP, and uses clear photography.
Berry Bros. & Rudd includes a lot of detail, making it easy for visitors to compare products and make an informed choice.
Apple includes beautifully crisp photography on its website.
Tip 7. Remove checkout ‘registration’
No
visitor enjoys registering for an account, so why risk losing their
custom by forcing them to? It’s much like asking a store customer to
fill out a form before taking their money. It’s better to make the first
step pain-free and give them the option to create an account later.
Removing this requirement should be one of the first changes to your
website as it’s likely to drive up your conversion rate.
Apple allows visitors to continue as a guest.
John Lewis explains why email is necessary, and allows visitors to create password later.
Tip 8. Conduct usability testing
My
last tip is to conduct regular usability testing on key aspects of the
website experience such as the checkout process, common user journeys,
and forms. There are different types of testing which can deliver
quantitative and qualitative results, ranging from low-cost rapid remote
testing through to moderated lab-based testing.
Due to this
flexibility there is no reason why some form of iterative improvement
through user testing shouldn’t be a key part of your digital strategy
(my blog post on usability testing mistakes can also help ensure you get
the most from your testing activity). Because, ultimately, it’s
important to remember that you are not your customer.
Summary of E-commerce site comparisons
I
have to admit; two of my favourite websites are two of the most
successful: John Lewis and Amazon. John Lewis has created a site that
not only looks beautiful and has a great user experience but, like
Amazon, has a powerful sales strategy behind it. Amazon’s site is
market-leading when it comes to conversion techniques, such as '1-Click
Ordering' on mobile and the 'Was this review helpful to you?" question.
Although
both of these companies invest hundreds of thousands of pounds in
conversion rate optimisation, it's important to remember that building a
strong reputation, listening to your customers and providing useful
details can be achieved for next to nothing, so follow this best
practice and put your e-commerce strategy on the path to success.
Tip 9. We are Increasing your sales Get a free quote today, Lifetime Support & Much More just Contact us for more info. +7981 130 8385.

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Ecommerce best practices. 5 must-know tips to increase your online sales

2015-11-16T23:05:00.001-08:00

Ecommerce best practices.

Ecommerce best practices. 5 must-know tips to increase your online sales

Improve your online store·

Whilst you're still full of new year optimism, let's get right down to some ecommerce best practice tips that will see your business improve this year.

This advice concerns improvements you can make on your website to increase sales. Let's get started with our first tip.

Tip 1. Make yourself more visible to Google

I chose to make this article about things you can do on your website, so marketing and search engine marketing such as SEO and PPC are beyond the scope. However, within your site there are a number of improvements you can make that will increase your search engine visibility, making it easier for people to find you.

Use your blog to answer buyers’ potential questions

People are searching all the time for advice related to buying occasions. Dust and Things sell wedding decorations and gifts. To try to reach their target audience they attempt to answer some of the millions of questions that come out of planning a wedding. They create original and useful blog posts that answer the potential questions related to planning an alternative wedding.

Write original, informative product descriptions

Don’t ever use the manufacturer's product description. It's usually not as interesting as what you could write and you'll also miss out on an opportunity to differentiate yourself from other people stocking the same item and using the manufacturer's description.

Unique, informative and interesting product descriptions help towards SEO and keeping people on your site longer. Here are some tips:

•Tell the story of the product, why you selected or created it and imaginatively describe why it may be appealing to the buyer.

•Use bullet points to make information more digestible, especially for specifications.

•Answer commonly asked questions preemptively, use your experience and previous customer queries to come up with these.

•Include a short summary of your returns policy and delivery options, then link off to full pages on each or use a pop over with more information.

•Mention important delivery information, especially if it's different to your standard delivery info.

Whilst we're on the topic of descriptions, make sure that you give information on size if you're selling something where size is important, such as furniture or clothing. A good idea for fashion stores it to say what size the model is and what they're wearing.

Use short, descriptive URLs

Product page URLs should be short and descriptive. Your website should give you control over what URLs should be and the best systems will create SEO-friendly URLs for you.

Try to keep URLs:

•Short for ease of sharing

•Descriptive so that they stand out in search results, remember that Google will bold keywords that are present in URLs.

Boost click through with appealing page titles and meta descriptions

You can see an example Search Engine Result Page (SERP) below that has returned our client Julia Davey's website at the top, note how Google has bolded the search terms that appear in the URL, as I mentioned above.

The other elements to a creating a search engine result with a high Click Through Rate (CTR) are:

•A descriptive page title - use informative and relevant keywords that people would use to find the item. Try to anticipate what people actually search for. Keep these under 60 characters. If you have your company name in the page title, this should be at the end. A good CMS should let you independently control the page title in the browser tab versus the actual page title shown on the page.

•An appealing description - No meta tags are used by Google for ranking, they have confirmed this. However, the description meta tag is used for the excerpt of text shown beneath your page link in the search engine results pages (SERPs), see 'This is a small pot...' text above. Make this short snippet as appealing as possible, but keep it related to the product. You only have 160 characters to pay with so keep it short and sweet.

•Extra information such as price and stock level can also be shown in SERPs; these are generated by using rich snippets.

When items are unavailable

You should keep the product pages online for items that you no longer sell or are out of stock, otherwise you could be missing on traffic. Set up your pages so that they clearly show that the item is 'Sold' or unavailable, like below.

Show product recommendations beneath so that the visitor is able to find items related to their search and perhaps you'll get the sale.

If you really want don't want to keep old products online, make sure you redirect old product pages to a new relevant page. To tell Google that a URL has changed to another you should use a '301 redirect', which most CMS systems will do by default. In the example above, if WatchXchange were to take down the IWC Portuguese Chronograph product page they should redirect the URL to go to their IWC collection page, which lists all available IWC watches.

This is especially important if you have 'deep links' to your product pages, for example if you've done a good job of your PR or are using an affiliate scheme and have a lot of bloggers linking directly to your product pages.

Ensure your images have alt text

Image 'alt' text is used by screen readers for visually impaired users, but alt text also allows Google to index your images so they can be searched.

People often use Google image search when looking for an item where the look is important or when they think they can identify what they want visually, so putting the work in to set up your descriptions could earn you a sale if you come up top in Google Image search. Alt text will also rub off on your general page SEO.

Speed your site up

Increasing your site speed will help your rankings because Google wants the end user experience of searching the internet to be as quick as possible. Without getting too technical, here are some areas of improvement you can look at:

•First, try a speed test to quickly see which elements of your page are slow. Take note of third party tools that may be slowing down the overall experience.

•Good quality code makes it quicker for browsers to render your page.

•If you host your own website, make sure your servers are running well and are capable of handling your busiest times.

•Resize your images to the required size before uploading them and use 'Save for web' in Photoshop to reduce file sizes.

Tip 2. Make a better first impression

Now you have a new visitor, how do you make the right first impression?

Improve your copy, say what you're about

This goes for all copy, but especially home page text:

•Be imaginative.

•Use 'You' more than 'We'.

•Explain why you're different.

•Include a strong call to action.

•Combine with powerful photography or video for maximum effect.

Which pages are people bouncing on

A bounce is when somebody visits your page then presses the back button. A bounce is an indication that the page has not met their needs. Bounce rate is the percentage of visitors to a page that bounce right back off it.

Pages with a high bounce rate are a problem because a) you are losing visitors and b) Google will move pages with high bounce rates down the rankings. This is because clearly people aren't finding what they were looking for when they land on the page.

View pages with a high bounce rate in Google Analytics by going to Behaviour > Site content > Landing pages then ordering by Bounce Rate. I'm using data from our site below so I can show you a real example.

Here are some ways to fix a page with high bounce rate:

•The page content should match the title of the page so the visitors get what they are expecting.

•Ensure the first part of the page is engaging and well written.

•Imagine reading the page for the first time. Go through and edit the page copy and I'm sure you'll find improvements.

•Imagery can be used to make a page more interesting.

•Is the page slow to load? People will press back after waiting for a page for a couple of seconds. Look for ways of speeding your site up.

How well does your site work on mobile?

This is a big one in year. It was a big one last year too, so if you're site still doesn't work well on mobile, you need to make a change! Look below - now more than 50% of ecommerce traffic is mobile.

Mobile Now Accounts for 50.3% of All Ecommerce Traffic

Conversion rates on phones are still low, usually less than 1% and below 3% on tablets, though this depends massively on what you sell. Either way, people research on mobile devices more than desktop, so you still need to make sure your website works well on both tablets and phones.

So what makes a site mobile friendly?

•Content should resize to fit within the screen size so that users don't have to zoom. This is called responsive design.

•Text should be readable without zooming.

•Images should be visible without having to zoom in. Usually the main images on a page are full width on mobile.

•Links should be far enough apart that they can’t be accidentally clicked.

•Have one URL for both mobile and desktop, rather than m.yourshop.com for mobile and yourshop.com for desktop.

•Don't use technology that doesn't work well on phones, like Flash.

•Site loading speed is even more important on mobile where people are typically on slower connections, so do what you can to keep your site snappy.

Do it right and you'll earn yourself a 'mobile-friendly' marker next to the Google search results for mobile visitors! This will boost click through and suggests that Google is probably biasing mobile friendly websites with better rankings.

It's the future – don't be left behind.

Offer a guarantee

If you can, offer a guarantee like our client Onske. It shows confidence in your product and is a tremendous way to reduce the reservations a potential customer may have about your product, especially if they are buying it online and will only see it on delivery.

The increased sales from having a guarantee and generous returns policy should outweigh the cost. The best way to see is to test it out and measure the difference in your like-for-like sales.

Make your about page more interesting

Smaller businesses stand to gain the most from a good About page, usually they can also be more honest and transparent than corporate brands. To get the most benefit from your about page:

•Be yourself

•Include photography of your team and your premises

•Show any awards you've won

•Mention any interesting facts

•Tell your story

It's also worth including an FAQ and sometimes even a 'Why shop with us' section.

In general, it's best to include an 'About' link in your footer, reserving the top navigation for your main product categories. However, sometimes it's worth including an about page in the main navigation.

An example from Dust and Things is below.

Show customer reviews

With all the increased business you'll be getting from these changes, it makes sense to begin capturing customer reviews for your products!

Customer reviews are one of the most persuasive ways to demonstrate the quality of your product. Future buyers will find it useful to see the feedback of others and you can also use the information provided in reviews to help build your FAQ section.

Yotpo is a good option for hosting your reviews as it's easy to integrate and will automatically follow up with customers via email, asking for a review after each order. You can see an example of Yotpo in use on the Shopify store for our client Organic Surge. If you're looking for a free solution, there's also the more basic Product Reviews app.

Another approach to building this type of social proof is to add a 'praise' page to your website where you list recent testimonials provided by customers.

Show off your following

We recently did some work for the impressive hair extension experts Luxy Hair. They've built a huge following on social media, including Facebook, where they have nearly a quarter of a million 'likes'.

Showing that you have a following on Facebook, Twitter or Instagram is a good way to build credibility with your audience.

Tip 3. Help visitors find what they want

Choose sensible product categories

In most cases, your main navigation should be dedicated to your top level product categories. Try including:

•Bestsellers / Customer favourites / Top sellers - Introduce your top selling products to help new customers learn what you're about.

•New in - provide a curated set of newly stocked items to help returning customers.

•Gifts - if your products are often bought as gifts, make sure you include a Gifts category. If you can, add a drop down with price bands such as 0 - £25, £25 - 50, £50 - 100.

In general, sort products by popularity.

What are people searching for?

You can use information from your site searches to see what people are coming to your site for. Consider rearranging your categories to make it easier to find these items. You may find a new opportunity if you notice searches for items or product ranges that you don't stock.

Does your search work well?

This may sound obvious, but you should actually try to search for those popular terms and see what is returned. Is it what you were expecting? Some systems will let you configure which products should appear higher in search results.

Adding suggestive search is a good way to make the search process faster for customers, have a look at this example on Lifestyle Labs.

Recommend related products

Directed Edge and Nosto both have apps for Shopify that can automatically suggest related items whilst a customer is shopping. Helping the visitor discover your range by displaying relevant products makes for a better, faster shopping experience. Adding upsell items on the cart page is also a good way to increase order values.

Offer gift cards

If a customer is shopping for a gift for a loved one and has found a brand they think they'll love, they may run up against the problem of which item to choose, especially if the partner is picky or the item is a tricky one to pick... that's where gift cards can make for a thoughtful purchase. Offer gift cards if you sell items that are often used as gifts.

Gift cards work particularly well for underwear stores.

Improve your photography

Photography is to ecommerce what music is to film. Without it, you can't convey the drama or power of your items. Photographs of your product are the first time a customer can begin to get a feel for what you sell, so it's important to have photography that does your range justice.

Photographs should be well composed, well lit, inspiring and consistent. This applies to both hero images and individual product images.

Tip 4. Reduce customer abandonment

Now your customer has added to cart, but how do we make sure they don't abandon their order?

Show all prices up front

I am saying this all the time, but the most common reason for people not finishing a purchase is that unexpected costs appear after they have made the decision to buy.

If you do have to charge for shipping or just want to ensure your prices are understood, include a box near the 'buy' button that explains your pricing. If you offer any type of free shipping, show this in the site header. If you offer international shipping this should appear there too.

Provide appealing shipping

This brings me on to the subject of shipping. If you can't offer free domestic shipping for all orders, a good way to increase sales is to offer free shipping over a certain cart value, like £50 in the example below.

If you have a bricks-and-mortar store, like Snowden Flood, why not offer a 'click and collect' option? This could tip the sale, especially in a situation where the buyer is willing to travel to you to get the product quicker, such as in a last minute gift situation.

Automatic cart recovery

Shopify offers cart recovery emails on all plans except Basic. Nosto also provides cart recovery emails that will include personalized recommendations unique to each potential customer. Cart recovery emails have a very high conversion rate so are worth setting up.

A good trick is to include a voucher code in your remarketing emails, which will make the sale even more likely.

Shoestring cart recovery

If you don't want to pay for an automatic solution, in Shopify there is a way to do this manually. Go to the Customers menu item and then choose the 'Prospects' tab. This is the list of customers that started a purchase and didn't complete. Email each asking why they didn't complete and you will gather valuable feedback and perhaps even get the sale.

Look for exit pages

In Google Analytics you can also view which pages have the highest exit rate. This means that the page was the last a visitor viewed before leaving your site. If the page is the end of the process, such as your checkout completion page, this isn't a problem, but in all other cases it is. For quick wins, look for pages that have a high exit rate and make improvements to the design and content.

Introduce online chat

Not for the faint hearted, but if you have the capacity to answer questions on online chat you may find this a good way to stop customers that would otherwise leave and to gain feedback on what information your website is missing. Olark is a good option.

Out of stock reminders

There are plenty of Shopify apps that will let customers leave their email address on your out of stock items and be automatically notified when they're back. What an effortless way to gain extra sales. Here is an example on Organic Surge.

Reduce numbers of clicks

Make sure it doesn't take too long to check out on your site. Adding an item to cart should take max 3 clicks from anywhere on the site. Ideally your checkout should also be max 3 steps.

Here is the typical flow from home page...

... to collection page...

... to product page...

... to cart...

Keep the checkout neat and easy to get through too...

Tip 5. Encourage repeat purchases

Repeat customer are the easiest to sell to. Here are some ways to do it.

Get the first purchase right

This may sound obvious but this is where your customer service levels really pay off. If you can make the delivery of items quick and the items themselves beyond expectation, not only will you encourage repeat business but you will also gain word of mouth promotion.

Just look at the reviews on Lifestyle Labs, where customers are actually stating that they will buy from them again due to the positive experience first time round.

Send interesting mailshots

Before we go any further let me say that email still rules when it comes to conversion rates.

Source: Monetate, graphed by Shopify

Offer emails are still by far the most effective emails in ecommerce, but you should also let your customers know about new product ranges.

Nosto can send automatic personalized remarketing emails such as the two examples below. These emails display product suggestions that are unique to each customer and personalized to their taste based on their previous browsing and purchase habits. The email below is sent automatically 3 months after a customers last visit.

Set up a loyalty scheme

LoyaltyLion entered the Shopify app store this year. It helps you create a loyalty scheme that will increase repeat purchases and referrals. Here are some of the features:

•Reward customers for purchases, referrals, visits and signups e.g. 100 points for signups, 5 points per $1 spent and 1000 points per referral.

•Customers collect points and redeem them for vouchers to spend at your store.

•The default styling looks good and can be customized to your brand.

Prices start from $249/month.

Shoestring loyalty scheme

If you're on a budget, here's a good way to make a DIY loyalty scheme that rewards your best customers.

If you're using Shopify, go to 'Customers' on the sidebar sort by 'amount spent' or total number of orders.

Then choose 'Export' from the top right and download the CSV. Open it up in Excel and copy the email column. Email this list of customers with a thank you message and include a treat such as a voucher code or exclusive access to a limited edition product.

That tip brings this post to an end.

We are Increasing your sales Get a free quote today, Lifetime Support & Much More just Contact us for more info. +7981 130 8385.

Old price 1800.00 $

Price: 1499.00 $

Quantity:

Ecommerce best practices. 5 must-know tips to increase your online sales

Калькулятор цены интернет-магазина - Создание сайтов

2015-11-16T05:40:00.001-08:00

Калькулятор цены интернет-магазина

Калькулятор цены интернет-магазина - Создание сайтов

Дизайн:

-Шаблонный дизайн + HTML шаблон выбор готового дизайна из нашего каталога, не требует работ по верстке шаблона 7 500р

-Адаптация готового шаблона 6000р

-Индивидуальный дизайн сайта (1 вариант) разработка 1 ого варианта
чернового эскиза дизайна сайта, разрабатывается эскиз "Главной страницы"
10 000р

-Индивидуальный дизайн сайта (2 варианта)разработка 2х вариантов
черновых эскизов дизайна сайта, разрабатывается эскиз "Главной страницы"
20 000р

-Индивидуальный дизайн (3 варианта) + разработка архитектуры сайта. C
учетом специфики HTML верстки разрабатывается схема расположения
графических элементов, органов управления, навигации по сайту.При
разработке учитывается юзабилити сайта и задачи маркетинга.
Разрабатываются эскизы страниц: "Главная страница", "Контентная
страница", "Страница новости" 60 000р

-Дополнительный макет, "Вопрос ответ", "Схема проезда", "Форма обратной связи" 7000р

Верстка:

-Верстка адаптивного шаблона сайта необходимо при заказе индивидуального дизайна 35 000р

-Верстка резинового шаблона сайта- необходимо при заказе индивидуального дизайна 25 000р

-Верстка центрированного (фиксированного) шаблона сайта необходимо при заказе индивидуального дизайна 15 000р

-Разработка прототипа сайта Внесение корректировок в прототип до 10 итераций 15 000р

-Система управления сайтом CMS Joomla+Virtuemart + установка на хостинг бесплатно

Верстка страниц сайта

-цена за 1 страницу (верстка контента сайта, включающего текст,
изображения и таблицы. За одну страницу принимается текст объемом до
1000 слов, до 10 иллюстраций, либо одна таблица объемом не более 1 листа
А4) 950р

Интернет-магазин

-Шаблонный дизайн интернет-магазина + HTML шаблон выбор готового
дизайна из нашего каталога, не требует работ по верстке шаблона 9 800р

-Индивидуальный дизайн интернет-магазина (3 варианта) + разработка архитектуры сайта

-Разработка схемы расположения графических элементов, органов
управления, навигации по сайту с учетом специфики HTML верстки. При
разработке учитывается юзабилити сайта и задачи маркетинга.
Разрабатываются эскизы страниц: "Главная страница", "Контентная
страница", "Страница новости", "Вид товарных категорий", "Список товаров
(витрина)", "Карточка товара". 75 000р

-Индивидуальный дизайн интернет-магазина (1 вариант) Разработка
одного варианта чернового эскиза дизайна сайта, разрабатываются эскизы
страниц: "Главная", "Список товаров", "Карточка товара" 15 000р

-Индивидуальный дизайн интернет-магазина (2 варианта). Разработка
двух вариантов черновых эскизов дизайна сайта, разрабатываются эскизы
страниц: "Главная", "Список товаров", "Карточка товара" 30 000р

-Индивидуальный дизайн каталога продукции. Разрабатываются макеты:
"Вид товарных категорий", "Список товаров (витрина)", "Карточка товара"
10 000р

-Наполнение каталога товаров, за 50 товарных позиций, 150 фото
товара, характеристики товара, описание товара, материалы предоставляет
заказчик 15 000р

Дополнительно

-Разработка логотипа, торгового знака, эмблемы /создание логотипа
уровня «концентрированная философия компании» разрабатывается на основе
заполненного брифа/разработка идеологии бренда и её визуализация;
полноцветное, монохромное и инверсное изображение товарного знака;
фирменный цветовой регламент (CMYK, Pantone, RGB); библиотека
используемых и рекомендуемых вспомогательных шрифтов; адаптация к
носителям фирменного стиля; вариант расположения слогана. Форма
представления – макеты (полноцветное, монохромное и инверсное
изображение товарного знака, а также - его построение. 30 000 р

-Форма представления – BRAND BOOK (CD диск) Включает основные
графические и цветовые константы, их комбинации, фирменный стиль, а
также правила оформления объектов-носителей бренда: полноцветное,
монохромное и инверсное изображение товарного знака; варианты
использования композиционных решений фирменного блока; фирменный
цветовой регламент (CMYK, Pantone, RGB); модульное и геометрическое
построение графических составляющих визуального решения; библиотека
используемых и рекомендуемых вспомогательных шрифтов; вспомогательные
элементы визуальной идентификации; композиционные решения фирменного
блока в основной и вспомогательной редакции; адаптация к носителям
фирменного стиля. 30 000р

-Создание фирменного стиля /выполняется на основе логотипа,
заполненного брифа/Визитка карточка (персональная, корпоративная);
Фирменный бланк; Папка для документации/ материалов
(представительская); Конверт 20 000р

-Работа над изображениями для сайта (иконки, иллюстрации - подбор по теме контента, обработка) от 300р

-Создание изображения для сайта (иллюстрация, инфографика, коллаж) по задаче Заказчика от 3 000р

- Отрисовка схемы проезда на сайт и других карт, схем и диаграмм для сайта (1 шт) 7 000р

-Схема проезда (Яндекс или Google) 1-3 объектов 3 500

- Установка счетчиков Google Analitics, Yandex Metrika 2 500р

- Подключение кнопки социальной сети ("поделиться", "нравится") стоимость за одну социальную сеть 500 р

- Подключение виджета социальной сети стоимость за одну социальную сеть 2 000

- Форма обратной связи стоимость за одну форму не более 10 полей 3 000р

Копирайтинг (написание текстов) за 1 страницу текста, кол-во знаков 3000- 3 000р

Встреча-совещание одного специалиста в объеме 3 ч. на территории заказчика г. Москва в пределах МКАД- 8 500р

Закажите у нас любой из перечисленных онлайн услуг и
получите пожизненную поддержку и многое другое просто свяжитесь с нами
для получения дополнительной информации. +7981 130 8385

Старая цена 21000.00 RUB

Цена: 18000.00 RUB

Количество:

Калькулятор цены интернет-магазина - Создание сайтов

A Really Simple Web Design Price Calculator. How Much Should a Website Cost, Anyway?

2015-11-16T04:42:00.001-08:00

Web Design Price Calculator

A Really Simple Web Design Price Calculator. How Much Should a Website Cost, Anyway?

It
can be hard to get a solid price range for a web design project without
going through the gamut of contacting lots of web design providers and
asking for quotes. Most people will give you a short answer – “It
depends,” and that’s true. Prices for websites vary quite a bit
depending on what features you need, yet they still fall within a
general range, and here it is (updated this year):

Simple custom-designed websites (1-10 pages): $400-$10,000

ex. Designing a site from scratch

Complex sites (10+ pages or sites with lots of programming): $10,000-$25,000

ex. A custom social media site or web application

Just for reference - your typical small business site generally costs between $2,000-$6,000.

Can I get a custom site for less than $1,000?

Yes,
but you probably won’t like what you’re getting. Around the lowest
price you’ll find for an entire custom website will be $400-$500, which
will almost certainly come from overseas (very frequently from India and
Pakistan). These websites are notoriously of very, very low quality,
and likely will do little to help your business succeed. Online
marketing in the U.S. is an incredibly difficult discipline, even when
your first language is English – imagine how hard it can be with a
language barrier! If you’re looking to actually make money online,
you’ll need a higher quality site.

For
a reasonably high-quality site from a firm, the minimum price is
usually something like $4,000. With any eCommerce functionality, most
firms charge at least $6k.

What if my designer wants an hourly rate?

International work: $5-$40

Freelance: $30-$90 (usually)

Professional: $45-$120

Pay-by-the-hour
is not particularly uncommon with freelancers, but if you’re working on
a big project – beware. Your cost can quickly get out of hand if your
designer hits a roadblock (or simply decides to exaggerate the number of
hours he/she worked). Attempt to avoid an hourly rate if you can.
Nearly all projects can be quantified with a flat rate to some extent.
If not, make sure you have a bona fide contract in place that limits the
number of hours you can be charged.

Other website costs

Web hosting: $4-$50 a month

Your
hosting fee is the way that you pay “rent” to house your website on the
internet. For simple websites, you shouldn’t need more than 1GB of
space per year and 3-10 GB of bandwidth. As you begin to grow, you’ll
want to expand your hosting, but unless you’re hosting large image files
or streaming videos, that likely won’t be necessary soon. Nearly all
web design firms will work with your existing hosting provider (if you
have one), so don’t feel as though you’re required to switch every time
you need a redesign.

Domain registration: $7-$14 a year

Your
annual domain registration fee renews your exclusive right to the use
of your domain name. You can register a domain on your own or through
your web design firm. Warning: if your web design firm is registering
your domain name for you, and you’re not sure if they’re trustworthy,
make sure that they register the domain in your name, not theirs. If the
domain is registered with their business name, some domain providers
consider them as the actual rightful owner of the domain – which means
if you ever need to switch web design firms, you’ll be unable to do so
without going through the firm. I can’t tell you how often we encounter
clients who’ve been essentially extorted by their web design firms over
their domain names – sleazy firms will require a “transfer payment” to
give over control of the domain, sometimes $500 or more. Make sure you
never get into that position!

And that’s just about everything!

Just
so you know – IVA Web Design charges $1,500 for a small business site
(one of the lowest rates on the internet), which includes a high quality
custom web design, marketing help, and lots of other great freebies.
Get a free quote today, Lifetime Support & Much More just Contact us for more info. +7981 130 8385.

Old price 1800.00 $

Price: 1499.00 $

Quantity:

A Really Simple Web Design Price Calculator. How Much Should a Website Cost, Anyway?

Очистка от вирусов на расстоянии Очистка от вирусов на расстоянии Sale Очистка от вирусов на расстоянии Очистка от вирусов на расстоянии, Ускорение, сервис, Продажа Новых. Ноутбуков, Планшетов, Принтеров, Интернет, Wi FI Сеть, Оборудования, ИГРЫ. Обучение на компьютере! Очистка от вирусов, баннеров, рекламы, ускорение компютеров. Услуга Предоставляется В Любую Току Мира через Skype, Facebook, Телефон, Viber, TeamViewer… после предварительной предоплаты из расчета 1200 руб. в час, услуга в любой валюте $,Евро или рубли по курсу. Закажите у нас любой из перечисленных видов услуг и получите пожизненную поддержку и многое другое просто свяжитесь с нами для получения дополнительной информации. +7981 130 8385 Старая цена 1800.00 RUB Цена: 1200.00 RUB Количество:

2015-11-13T08:31:00.001-08:00

Очистка от вирусов на расстоянии

Очистка от вирусов на расстоянии, Ускорение, сервис, Продажа
Новых. Ноутбуков, Планшетов, Принтеров, Интернет, Wi FI Сеть,
Оборудования, ИГРЫ. Обучение на компьютере!

Очистка от вирусов, баннеров, рекламы, ускорение компютеров.

Услуга Предоставляется В Любую Току Мира через Skype, Facebook, Телефон, Viber, TeamViewer…

после предварительной предоплаты из расчета 1200 руб. в час, услуга в любой валюте $,Евро или рубли по курсу.

Закажите у нас любой из перечисленных видов услуг и получите
пожизненную поддержку и многое другое просто свяжитесь с нами для
получения дополнительной информации. +7981 130 8385

Старая цена 1800.00 RUB

Цена: 1200.00 RUB

Количество:

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2015-11-13T08:30:00.001-08:00

Очистка от вирусов на расстоянии

Start online business

Make your next step and buy a business online that you can use to work from home or any place you are in the world!

We will not only teach you how to do it but in one month will
make based on your ideas an individual designed online business for you
and launch it.

•Do you think working at home online with your own business is possible but are not sure how to do it yourself?

•Have you been going around in circles trying new things but not fully committed to making your own company online?

•Would you like to have a career that allows you to work full
time online in the comfort of your home based around doing what you are
good at?

If you answered yes to any of these
questions, you can get an online business from IVA special design based
on your ideas, inspirations, talent… ! We had these questions
when we got started but we did not have a tool like this to help us. You
can use our experience working online since 1997 to add what we know to
what you are doing now!

You get a down to earth- real based on our professional experience approach
with us sharing honestly how we did it, what we wish we could have told
ourselves starting out, and what we have learned that works for us
today to keep enjoying success online.

Act on your feelings of love, hope, and faith to order an online business now!

FULL DETAILS

What are the requirements?

•You should have your own computer.

•You should be open to the idea of working online full time.

What you will get by ordering an online business package?

•Professional website or online shop!

•A domain name for your business.

• One year hosting for your business.

•One month support to lunch your business online.

•Help to set you advertisement in Google AdWords, Bing, Facebook etc.

Anybody could start an online business with us there are not age or any other limitations but especially:

•Employees working full time considering starting a business online.

•Students deciding on a career path and considering making money online.

•Part time workers wanting to earn more money from new online sources.

•Entrepreneurs building a new business online. Etc.

-Lifetime Support & Much More just Contact us for more info. +7981 130 8385

Old price 700.00 $

Price: 925.00 $

Quantity:

Start online business, Make your next step and buy a business online that you can use to work from home or any place you are in the world! Start online business Sale Start online business Make your next step and buy a business online that you can use to work from home or any place you are in the world! We will not only teach you how to do it but in one month will make based on your ideas an individual designed online business for you and launch it. •Do you think working at home online with your own business is possible but are not sure how to do it yourself? •Have you been going around in circles trying new things but not fully committed to making your own company online? •Would you like to have a career that allows you to work full time online in the comfort of your home based around doing what you are good at? If you answered yes to any of these questions, you can get an online business from IVA special design based on your ideas, inspirations, talent… ! We had these questions when we got started but we did not have a tool like this to help us. You can use our experience working online since 1997 to add what we know to what you are doing now! You get a down to earth- real based on our professional experience approach with us sharing honestly how we did it, what we wish we could have told ourselves starting out, and what we have learned that works for us today to keep enjoying success online. Act on your feelings of love, hope, and faith to order an online business now! FULL DETAILS What are the requirements? •You should have your own computer. •You should be open to the idea of working online full time. What you will get by ordering an online business package? •Professional website or online shop! •A domain name for your business. • One year hosting for your business. •One month support to lunch your business online. •Help to set you advertisement in Google AdWords, Bing, Facebook etc. Anybody could start an online business with us there are not age or any other limitations but especially: •Employees working full time considering starting a business online. •Students deciding on a career path and considering making money online. •Part time workers wanting to earn more money from new online sources. •Entrepreneurs building a new business online. Etc. -Lifetime Support & Much More just Contact us for more info. +7981 130 8385 Old price 700.00 $ Price: 925.00 $ Quantity:

2015-11-13T08:26:00.001-08:00

Start online business, Make your next step and buy a business online that you can use to work from home or any place you are in the world

Start online business

Old price 700.00 $

Price: 925.00 $

Quantity:

Own Web site will help you to Start Business Own Web site Own Web site Own Web site will help you to Start Business Are you starting a new business or in the early stages? Do you need to get organized and establish basic business systems and processes to impress new customers? Are you anxious to become profitable in the shortest possible time? Content Management web site is a unique tool designed to help new business owners organize their company and then build the necessary systems and processes to operate in a professional and profitable way. Just as an architect creates a blueprint before a building is constructed, Content Management web site allows the entrepreneur to go through easy foundational exercises to create an organization blueprint. The Only Way To Build a Business Creating effective business systems and processes that deliver predictible and consistent results is the key to happy customers, greater profit, and growing a successful company. Lifetime Support & Much More just Contact us for more info. +7981 130 8385 Old price 1200.00 $ Price: 1000.00 $ Quantity:

2015-11-13T07:22:00.001-08:00

Own Web site will help you to Start Busines

Own Web site

Own Web site will help you to Start Business

Are
you starting a new business or in the early stages? Do you need to get
organized and establish basic business systems and processes to impress
new customers? Are you anxious to become profitable in the shortest
possible time?

Content
Management web site is a unique tool designed to help new business
owners organize their company and then build the necessary systems and
processes to operate in a professional and profitable way.

Just
as an architect creates a blueprint before a building is constructed,
Content Management web site allows the entrepreneur to go through easy
foundational exercises to create an organization blueprint.

The Only Way To Build a Business

Creating
effective business systems and processes that deliver predictible and
consistent results is the key to happy customers, greater profit, and
growing a successful company.

Lifetime Support & Much More just Contact us for more info. +7981 130 8385

Old price 1200.00 $

Price: 1000.00 $

Quantity:

Строительство загородных домов возле КАД, Металлострой, Шушары, Кировск, Стрельна, Кольпино, Пушкин, Петергоф, Отрадное, Кронштадт, Лисий нос, Юкки, Шлисельбург, Тосно, Гатчина, Всеволожск, Сестрорецк, Сертолово, Красное село, Зеленогорск

2015-11-12T08:20:00.001-08:00

Строительство загородных домов возле КАД, Металлострой, Шушары, Кировск, Стрельна, Кольпино, Пушкин, Петергоф, Отрадное, Кронштадт, Лисий нос, Юкки, Шлисельбург, Тосно, Гатчина, Всеволожск, Сестрорецк, Сертолово, Красное село, Зеленогорск

Строительство загородных домов возле КАД

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Строительство домов в СПБ - ремонт и дизайн: крыша, фундамент, квартира, офис, коттедж – строительная фирма в Санкт-Петербурге и ленинградской области

2015-11-11T14:39:00.001-08:00

Строительство домов в СПБ - ремонт и дизайн: крыша, фундамент, квартира, офис, коттедж – строительная фирма в Санкт-Петербурге и ленинградской области

Строительство загородных домов в Санкт-Петербурге и ЛО

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Internet Advertising: All global services with links and description

2015-11-11T00:56:00.001-08:00

Internet Advertising: All global services with links and description

Internet
Advertising:

There are
two sides of the industry, the advertisers and the publishers. The publishers
are the web sites which provide the content which attracts the viewers. This is
the platform on which viewers will potentially view both the content and the
advertisement. The advertisers are the ones who have a product or message to
market and promote to the viewing audience.

Advertising
Networks: The publishers can sell ads to advertisers or use an ad broker which
goes out and sells ads to be hosted on an affiliate publishers web site.

Revenue
Models:

Advertising
revenue models: •CPM: Cost Per Mille (Latin for thousand). The advertiser pays
an unit price per thousand impressions (viewings).

•CPC: Cost
Per Click. The advertiser pays for every click a viewer makes on the
advertisement. The ad typically links to the advertiser's web site.

•CPA: Cost
Per Acquisition. The advertiser only pays when a click on an ad converts to a
purchase or completes a transaction. Also can mean Cost Per Action where the
action can be a customer phone call.

•eCPM:
Equivalent CPM. This allows for a blend of CPM, CPC and even CPA to be
normalized into an equivalent measurement of CPM. This assumes a formula for
finding a CPM value for a single click to equate CPM and CPC.

•CPL: Cost
Per Lead. The lead can be a form filled out by a user to request more
information or a request for a call from a sales representative.

•CPS: Cost
Per Sale. Also known as PPS (Pay Per Sale), or CPO (Cost Per Order).

•CPV: Cost
Per-Click2Play View. Advertiser is charged only when consumers actively elect
to watch the video.

•CPCV: Cost
Per Completed View. Advertiser is charged only when consumers watch 80% or more
of the video.

Advertising
Networks:

The Ad
Networks are the entities who provide a mechanism to post advertisements on
websites provided by the web publishers. Advertising Networks feed ads from
their ad servers to be posted on the website, provide statistics about the ad
feeds and send out a check to the web site publisher. Typically ad networks provide
javascript which is the publisher posts on the web page which makes a request
to the ad server for the ad which is displayed on the web page in the browser.

List of
advertising Networks:

Network Description
and Link

www.ivacademy.ru

24-7 Real
Media 24-7 Real Media:

Geographic, behavioral, contextual,
demographic, daypart, technographic and search targeting and retargeting.
Lifecycle ad management and targeting. Supports all digital formats.

URL:
http://www.247realMedia.com

Ad Bid
Central Ad Bid Central:

Affiliated with 24-7 Real Media and ComScore
networks for metrics.

URL:
http://www.AdBidCentral.com

Ad Blade Ad
Blade:

Targeted ads and uses a proprietary algorithm
to maximize your ROI.

URL:
http://www.AdBlade.com/

AdConion
AdConion:

Worldwide targeted CPM ads for video and text
content.

URL:
http://www.AdConion.com

AdCombination
AdCombination:

German.

URL:
http://www.AdCombination.com

Adroit
Adroit Digital:

Based on
MediaMath TerminalOne service platform.

URL:
http://www.adroitdigital.com/

AdFunky
AdFunky:

Latin America and South America.

URL:
http://www.AdFunky.com

AdFusion
AdFusion:

The article-based advertising platform to
deliver highly educated and motivated traffic.

URL:
http://www.AdFusion.com

AdGroups
AdGroups:

Targeted towards ethnic groups:
African-Americans, Hispanic, Asian American.

URL:
http://www.AdGroups.com

AdJuggler
AdJuggler:

Leading
provider of ad serving technology since 1994. AdJuggler helps our clients
maximize their ad revenue by providing cutting edge technology and unmatched
support to manage and deliver ads in a cost effective and precise manner.
Headquartered in Alexandria, VA.

URL:
http://www.AdJuggler.com

AdKnowledge
AdKnowledge:

Utilizes
powerful predictive technology to connect advertisers with consumers across
multiple channels, including email, search, domain, and social networks.

URL:
http://www.AdKnowledge.com

AdMagnet
AdMagnet:

Uses
proprietary longitudinal research algorithms to enhance advertiser performance
and maximize publisher revenue. CPM

India

URL:
http://www.AdMagnet.com

AdManage
AdManage:

Ad
solutions include pay per click search (PPC) and cost per click (CPC) banners,
in text ads, xml feeds, display ads, cost per view (CPV,PPV) interstitials and
domain parking.

URL:
http://www.AdManage.com

AdMarketplace
AdMarketplace:

Use of roll
over Ad tag clouds [demo]. PPC. Ad network and exchange. XML feeds.

URL:
http://www.AdMarketplace.com

AdMaxNetwork
AdMaxNetwork:

Southeast
Asia: Thailand, Malaysia, Singapore, Indonesia, Philippines and Vietnam.

URL:
http://www.AdMaxNetwork.com

AdMeld
AdMeld:

Ad network
and RTB. Hosts private exchanges for publishers. New York, London, Berlin,
Toronto

URL:
http://www.AdMeld.com

AdOnNetwork
AdOnNetwork:

Site-specific
ROI tracking along with Behavioral, Contextual and Geo Targeting and Advertiser
Retargeting.

URL:
http://www.AdOnNetwork.com

AdOptim
AdOptim:

Customized
advertising solutions and formats needed to maximize site revenue through
targeted advertising inventory and innovative technology. Display CPA CPL CPM
campaigns, PPC network, multiple search tools adapted to all kind of content.
AdOptim is fully ready to monetize an International Audience. Ad network, XML
feeds.

URL:
http://www.AdOptim.com

AdParlor
AdParlor:

Manage
advertising on Facebook Ads (right-hand-column) for Facebook apps and games.

URL:
http://www.AdParlor.com

AdSafe
Media AdSafe Media:

Online
brand protection. Marketers' advertising only appears on sites with content
deemed by the marketer to be consistent with brand image and corporate philosophy.
Provides third-party content rating and certification platform. Ad Network, Ad
Exchange, Creative agency.

URL:
http://www.AdSafeMedia.com

AdSimilis
AdSimilis:

Display
network is powered by OpenX.

Netherlands

URL:
http://www.AdSimilis.com

AdTegrity
AdTech:

Division of
Advertising.com headquartered in Frankfurt Germany. Manage, report and optimize
all interactive media campaigns. Adserving for publishers and ad networks.
Demographic targeting. New York, San Francisco, Los Angeles, Chicago, Toronto,
London, Paris, Stockholm, Helsinki, Oslo, Copenhagen, Amsterdam, Frankfurt,
Bangkok, Cape Town, Sydney

URL:
http://www.AdTech.com

AdTegrity
AdTegrity:

Daily Hands
on and Automated Optimization.

Grand
Rapids, MI

URL:
http://www.AdTegrity.com

Advertise.com
Advertise.com: Ad solutions include PPC Search, CPC banners, Mobile &
Remarketing. Publisher solutions include InText ads, xml feeds, display ads,
bounce monetization and email offers.

Ad network.

URL:
http://www.Advertise.com

Advertising.com
Advertising.com:

Platform-A
= AOL content + Advertising.com ad network + TACODA targeting analytics.
Demographic, channel, Standard Industry Classification (SIC) IP address
matching, psychographic, dayparting, zip code and geographic targeting.

URL: http://www.Advertising.com

AdXDirect
AdXDirect:

Geo-targeting,
time-targeting, frequency capping. CPM/CPC/CPL/CPA/CPV

URL:
http://www.AdXDirect.com

Affinity
Affinity:

CPC/CPA
contextual advertising. Ad network, ad exchange, ad serving. Chicago, India,
... worldwide.

URL:
http://www.Affinity.com

Aim4Media
Aim4Media:

Uses
demographics to target ads (sports, entertainment and gaming arenas, as well as
men’s interests, women’s interests, teenage, leisure, music, hobbies, and
general news and media). Started with sports niche. International customer
base.

Netherlands

URL:
http://www.Aim4Media.com

ai Match ai
Match:

A meld of
ad serving and consumer intelligence for yield optimization. CPM, CPC, CPA,
eCPM

Raleigh NC, London

URL:
http://www.AiMatch.com

Alcance
Media Group Alcance Media Group:

Focused on
Latino/Hispanic Market.

San Francisco, CA

URL:
http://www.AlcanceMG.com

Alphabird
Alphabird:

Works with
targeted publishers and application developers to place content editorially
in-page. Video and print. Alphabird can also manage in-banner, rich media, and
pre-roll media buys. Video CPV and CPCV ads.

San Francisco, CA

URL:
http://www.Alphabird.com

Atlas
Solutions Atlas Solutions:

Microsoft Advertising. Seattle WA, San
Francisco CA, New York, Raleigh, London, Paris, Hamburg, Milan, Australia,
Tokyo

URL:
http://www.AtlasSolutions.com

Banner
Connect Banner Connect:

Global (European, Arabic) Located in the
Netherlands.

URL:
http://www.BannerConnect.net

Batanga
Batanga Network:

US Hispanic.

URL:
http://www.BatangaNetwork.com

Behave
Media Behave Media:

CPA, CPL, CPC campaigns. Optimization on
location, category. Search, Social, Contextual, Digital and Mobile solutions.

URL: http://www.BehaveMedia.com

BET
Interactive Ad Network BET Interactive Ad Network:

Targets African American and urban US
consumers.

URL:
http://www.BetAdNetwork.com

Bidvertiser
Ad Network Bidvertiser Ad Network:

Site targeted for relevancy. Ads for eBay Sales.
XML feeds for CPC text ads.

URL:
http://www.Bidvertiser.com

Boot Camp
Media Boot Camp Media:

CPM, CPC or CPA. Real time bidding. Partnered
with the Eq network. Targeted advertising. 100% fill rates.

Toronto
based

URL:
http://www.BootCampMedia.com

Brand Reach
Brand Reach:

Internet Ad Consulting company. They help each
client formulate a strategy and then execute this strategy. Ad Network, ad
exchange, affiliate marketing.

URL:
http://www.BrandReach.com

Bravenet
Media Bravenet Media:

XML PPC feeds. RedVase ad server.

British
Columbia Canada.

URL:
http://www.BravenetMedia.com

Bright Roll
Bright Roll:

Video ad network. Minimum publisher
requirements: 500,000 page views/month and 5,000,000 video views a month.

URL:
http://www.BrightRoll.com

Broadspring
Broadspring:

Paid search ads, CPM, PPC and CPC. Integrated
online marketing.

Irvine CA

URL:
http://www.Broadspring.com

Broadstreet
Interactive Broadstreet Interactive:

Media buying, ad serving, PR, paid search.

Austin TX

URL:
http://www.BroadstreetInteractive.com

Burst Media
Burst Media:

Reliable
and pay regularly but low ad fulfillment. Excellent publisher ad management and
reporting.

Burlington, Massachusetts US, London UK

URL:
http://www.BurstMedia.com

Buy dot At
Buy dot At:

Global affiliate marketing.

URL:
http://www.Buy.at

Casale
Media Casale Media:

Focus on
brand safety, premium media, and smart technology solutions. We serve the needs
of top-rated publishers, Fortune 500 brands, and leading media agencies. Our
business is selling intelligently optimized brand name display inventory within
our highly controlled, short tail environment. Categorized ad channels for
targeted ads. Ad network.

Toronto
Canada

URL:
http://www.CasaleMedia.com

ClickBooth
Clickbooth:

CPA
Affiliate network. Ad network, ad exchange.

URL:
http://www.Clickbooth.com

Cox Digital
Solutions Cox Digital Solutions:

Ad network,
direct sales, CPM, RTB, sponsored links.

South San
Francisco CA

URL:
http://www.Coxdigitalsolutions.com

CPX
Interactive CPX Interactive:

New York
US, Milano Italy, Madrid Spain, Istanbul Turkey, Hamburg Germany

Built upon
the Right Media/Yahoo RMX platform

URL:
http://www.CPXinteractive.com

Drive
Performance Media Drive Performance Media:

Microsoft
Subsidiary. Publishers are top Alexa 250 web sites only. Profiles viewer
audience.

URL:
http://www.DrivePM.com

Fox
Networks Fox Networks:

US, Argentina, China, France, Mexico, Turkey,
Brazil, Germany, Italy, UK, Spain, Japan, ...

URL:
http://www.FoxNetworks.com

Google
Adsense Google Adsense, DoubleClick: auction leads to highest revenue

URL:
http://www.Google.com, http://www.Google.com/doubleclick/

GumGum
GumGum

In-image ad network. Image analysis pairs
advertisements with contextually relevant images.

URL:
http://www.GumGum.com

IDG Tech
Network IDG Tech Network

Computer
industry and Tech contextual ads

New York
NY, San Francisco, Chicago

URL:
http://www.IdgTechNetwork.com

LookSmart
LookSmart:

PPC search advertising network. Serves
keyword-based text ads on their targeted network of publisher sites. XML feeds.

URL:
http://www.LookSmart.com

Jemm Media
Jemm Media:

Display ad network that matches our
advertisers requirements perfectly to the users and content they are targeting.
International Ad network. UK

URL:
http://Jemm-Media.co.uk

Media
Served Media Served:

Global ad network based in London. CPM/CPC ads

URL:
http://MediaServed.com

Media
Shakers Media Shakers:

Global ad network

URL:
http://MediaShakers.com

Media.net
Media.net: (Yahoo/Bing network)

Premium
contextual advertising company that dynamically identifies and delivers the
most relevant and engaging ads related to a web page. Blend contextual analysis
with behavior data, audience profiling and past performance cues to
substantially enhance value for both web publishers and advertisers. eCPM

Austin TX,
Dubai, Mumbai India, Bangalore India, Los Angeles CA

URL:
http://Media.net

Microsoft
Microsoft Ad Center:

Search
advertising

URL:
http://AdCenter.Microsoft.com

Nami Media
Nami Media:

Ties into
Yahoo Right Media exchange. An ad network which also offers a platform on which
other networks can build. CPC, CPA. HTML and XML feeds. Text and image ads.

Venice Beach CA US

URL:
http://NamiMedia.com

Newspaper
National Network (NNNLP) Newspaper National Network (NNNLP):

Owned by a consortium of newspapers to server
newspapers and their websites. Hyperlocal, contextual and behavioral targeting.

URL:
http://www.NNNLP.com

OpenX
OpenX:

Open Source
ad server, ad network and optimization

Los Angles US

URL:
http://www.OpenX.com

Pulse360
Pulse360:

Performance
based advertising. CPC, CPA, CPL, CPS, & CPM

URL: http://www.Pulse360.com

Relevad
Relevad:

Semantic
web platform and ad exchange company. Relevad provides a wide range of hosted
web services for publishers, ad network operators, domain parkers and content
aggregators. Semantic Ad Exchange, Ad network and Ad serving

URL: http://www.Relevad.com

Rocket Fuel
Rocket Fuel:

Data driven
technology applied to ad serving. Ad network, Ad exchange, demographic and
behavioral targeting

URL: http://www.RockerFuel.com

Rhythm
Rhythm New Media:

Mobile
video ad network.

URL: http://www.RhythmNewMedia.com

Specific
Media Specific Media:

Global: US,
UK, Germany, France. Demographic, contextual (support for 3,300 categories),
behavioral and geographic targeting and retargeting.

URL:
http://www.SpecificMedia.com

The Trade
Desk The Trade Desk:

Data-driven
marketing suite that offers marketers a single place to buy all forms of online
media. Ad network, Ad Exchange. XML feeds to exchanges.

Ventura CA

URL: http://www.TheTradeDesk.com

Tribal
Fusion Tribal Fusion:

reliable
and pay regularly

Emeryville
CA, US

URL:
http://www.TribalFusion.com

Undertone
Networks Undertone Networks:

Supports Video and rich media as well as
traditional web.

URL:
http://www.Undertone.com

Value Click
Value Click:

Westlake
Village CA, US

URL:
http://www.ValueClick.com

Video Egg
Video Egg:

Embedd ads into online videos, gaming, flash
widgets

URL:
http://www.VideoEgg.com

W4 W4:

Publisher chooses CPA ad campaigns/affiliates
which best fit their audience. Ad network and affiliate marketing.

URL:
http://www.w4.com

Yahoo
Publishers Network Yahoo Publishers Network:

Sunnyvale
CA, US

URL:
http://www.Yahoo.com

YUME
Networks YUME Networks:

Online video ad network. Support for targeted
channels. Redwood City CA, London, New York, Boston, Atlanta, Chicago, Santa
Monica CA, Detroit, Chennai India, Paris

URL:
http://www.YUME.com

See slide 4
in this presentation to help select an ad network. Links: •Wiki of online ad
networks

Life of an
Ad: Relationship between the advertiser and the publisher

The
relationship can be as simple as a web publisher selling ad space to an
advertiser (buyer - seller relationship) but more typically can be as
complicated as a 6 or 7 tier hierarchy:

The Ad business layers: 1.Advertiser (often
hires an ad agency to manage the advertisement campaign and generate the
artwork: the "Creative")

2.DSP:
Demand Side Platform - these are the brokers which have relationships with
advertisers and ad agencies. The ad inventory bids for placement in the
exchange.

Bidding

3.Ad
Auction: the marketplace of ads and mediator between the DSP and SSP. 1.DSP
makes inquiry to SSP

2.SSP
states its availability to negotiate

3.Rules set
for the negotiation

4.bids
made/bid accepted

5.Ad
delivered by the DSP to the SSP for display

4.SSP:
Supply Side Platform - provides ad placement with a place to put the ad for the
agreed price.

Auction

5.Ad
Networks (typically the provider of ad server)

6.Consumer:
web page is loaded with javascript which requests the ad from the ad network.
Consumer is expected to view or act upon the ad.

7.Publisher:
gets paid by ad network for each ad viewed or acted upon by the consumer

Many times
companies will take on more than one role. In the case of Google, the SSP
(AdWords), exchange (Adx) and DSP+Ad Network (AdSense) are all one company.

Transactions
to feed an ad: 1.The web browser makes a HTTP request to the Web publisher's
server for a web page.

In return
the browser receives an HTML page with javascript provided by the ad network.

2.The web
browser processes the javascript making a request to the ad network's server

In return
the browser receives an ad tag or javascript redirect request.

3.The web
browser processes the redirect request to the SSP's server. The SSP negotiates
a Real Time Bid (RTB) for an ad space with the DSP. The DSP will lookup
information about the user held by a 3rd party intelligence data mining company
so the DSP can qualify the user, their interests and provide a relevant ad.

In return
the browser receives a redirect request to the DSP.

4.The web
browser makes a GET request for an ad with the DSP or an alternate ad server.

In return
the browser receives an ad, typically in less than a second!

Note:
•Typically the SSP will negotiate bids with multiple DSPs to find the highest
bidder.

•Data about
the consumer is typically gathered by consumer intelligence agencies based on
their web surfing habits across multiple web sites. The web surfer's IP
address, cookies, web page content, viewing history, and location all factor
into the ad delivered.

•Consumer
intelligence data is fed to the ad network or to the DSP to help them determine
which ad to feed.

•The final
ad content delivery is often by a CDN (eg Akamai) to improve speed.

Advertising
Exchanges, Markets:

Ad
exchanges, markets and auctions are web based platforms for buying and selling
ad inventory and ad impressions. An ad exchange enables marketplace pricing by
providing the technology platform (server, software and interfaces) to enable
the management, billing and reporting of bid based transactions. They are yet
another middleman in the business flow of web advertising for publishers.

List of
advertising Exchanges:

Exchange

Description
and Link

www.ivacademy.ru

AdEcn
AdECN: (owned by Microsoft)

Multiple
audience targeting options: contextual, behavioral, and keyword. Fast. Provides
an auction mechanism for per-impression based inventory.

URL:
http://www.AdEcn.com

AdMeta
AdMeta:

Private Ad
Exchange for direct sales ads.

Gothenburg
(HQ), New York, Ottawa

URL:
http://www.AdMeta.com

AdEcn
AdMob: (owned by Google)

Mobile
advertising. Mobile apps.

URL:
http://www.AdMob.com

Advertising.com
Advertising.com: (owned by AOL)

Display,
text and video inventory. Also content production, ad optimization, bidding,
etc.

URL:
http://www.Advertising.com

Double
Click Double Click Adx: (owned by Google)

Employs
their DART for Advertisers platform. Provides automated ad management.

URL:
http://www.google.com/doubleclick/

Media Math
Media Math (Terminal One):

Algorithmic
bid optimization. Targeted ads: Geographic, demographic, biographic, etc

URL:
http://www.mediamath.com

Mob Clix
Mob Clix:

Real Time
Bidding (RTB) Mobile Ad Exchange. Advertising for mobile applications.

URL:
http://www.MobClix.com

Nexage
Nexage:

Real Time
Bidding (RTB) Mobile Ad Exchange. Advertising for mobile applications.

URL:
http://www.Nexage.com

AdMarvel:
Open Mobile Exchange AdMarvel: Open Mobile Exchange (Opera):

Started by
the Opera browser folks for mobile platforms. Mobile content and mobile apps.

URL:
http://www.admarvel.com/OMAE.html

Right Media
Right Media (Yahoo):

Supports
advertisers, publishers, demand side platforms, ad networks and exchanges.

URL:
http://www.RightMedia.com

TraffIQ
TraffIQ (Trading Desk):

Workflow
solution streamlines the digital media planning and buying process by enabling
users to discover sites, distribute, acquire, bid, deliver and analyze ad
inventory.

New York
City.

URL:
http://www.TraffIQ.com/trading-desk/

Turn Turn:

Data driven
digital advertising. Globally manage ad campaigns. Prominent DSP (Demand Side
Platforms). Performs Real Time Bidding (RTB)

Redwood
City CA, New York City, Charlotte, Chicago, London, Los Angeles, and San
Francisco.

URL:
http://www.Turn.com

DSP: Demand
Side Platform

Organization

Description
and Link

DataXu
DataXu:

Vendor
neutral DSP. Uses and integrates with existing ad exchanges, analytics vendors
and ad exchanges. Does not act as an ad network but exclusively as a DSP
intermediary between the ad exchange and the ad network.

Boston,
Chicago, Detroit, New York, San Francisco, Cologne, London, Madrid, Milan,
Paris, Sao Paulo, Warsaw

URL:
http://www.DataXu.com

Advertising
Optimizers:

Typically
the Ad Optimizers will aggregate ad feeds from multiple ad networks, determine
which ads will pay more and feed ads from the network paying the most at that
moment in time and for that demographic and location.

List of
Advertising Optimizers:

Organization
Description and Link

www.ivacademy.ru

Double
Click Double Click: (owned by Google)

Employs
their DART for Advertisers platform. Provides automated ad management. Will
feed highest paying ad from Doubleclick/Google inventory or from outside feed.

URL:
http://www.google.com/doubleclick/

PubMatic
PubMatic:

Ads from
hundreds of ad networks and all major exchanges. Large pool of ad sources: Real
Time Bidding (RTB), ad networks, and demand side platforms (DSPs). Will feed
the publisher the most profitable option.

A/B split
testing, multi-variate optimization on text/background color optimization of
text ads, and other ad factors. Payments are from your ad networks.

Redwood
City CA, Pune India, London, New York

URL:
http://www.PubMatic.com/

Rubicon
Project Rubicon Project: manual tuning of ad feeds results in higher returns
than a straight ad feed (higher than most networks but on par with Google
AdSense). New traffic and income requirements lead to them dropping
YoLinux.com. Rubicon now charges a fee of at least $2,000.00 per month so your
ad income had better double that before even considering this service.
Optimization includes demographic, geographic and content factors. Ad network
payouts are consolidated into a single check.

Playa Del Ray CA

URL:
http://www.RubiconProject.com

YieldBuild
YieldBuild: Machine-learning algorithms determine the best-performing ad
network for each spot on your page. Run high-performance, high-quality display
ads from trusted, top-tier agency and ad networks. Improve your existing ad
revenue stream with additional ad sources. Automated format and layout
optimization. Other factors include text/background color combinations, ad
networks and changes to counter ad blindness. Payments are direct from your ad
networks.

San Francisco CA

URL:
http://yieldbuild.com/

Consumer
Intelligence, Targeted Placement and Analytics:

Companies
in this category are used to align ads with targeted consumers based on
intelligence gathered

Organization
Description and Link

www.ivacademy.ru

Acxiom
Acxiom:

Acxiom
supplies a variety of business intelligence solutions. The Acxiom Relevance-X
product allows advertising platforms to achieve highly targeted engagements.
Also provides identity management, database marketing and analytics services.

URL:
http://www.Acxiom.com

Bizo Bizo:

Business
audience marketing. Bizo gathers vast amounts of non-personally identifiable
information (non-PII) information through its business publisher partners in
the form of subscription information, business registrations, and other online
data sources.

URL:
http://www.bizo.com

Bluekai
Bluekai:

Data-centric
approach to audience targeting. Aggregation of in-market shopping data.

URL:
http://www.Bluekai.com

Collective
Collective:

Audience
analytics, yield optimization. New York

URL:
http://www.Collective.com

EBureau
eBureau:

Provides
predictive scoring and analytics solutions for marketing, credit risk, fraud
prevention and collections applications to multichannel marketers, financial
services companies, Internet retailers and agencies.

URL:
http://www.eBureau.com

Exelate
Exelate:

Data
Management and Data Marketplace solutions for online advertising.

URL:
http://www.Exelate.com

AlmondNet
AlmondNet:

Partner
with data-owners and media-owners to provide consumers with relevant,
privacy-sensitive, Post-Search ads.

URL:
http://www.AlmondNet.com

GrapeShot
GrapeShot:

Spiders the
web to provide search and keyword analytics to support advertisers to target
the appropriate publishers. Data driven matching of ad to publisher.

URL:
http://www.Proximic.com

Planit Planit:

Search
engine to support advertisers to find publishers with a desired audience. Data
driven search engine for Programmatic Media. Service provided by Cross Pixel
Media.

URL:
http://planit.crsspxl.com/

Proximic
Proximic:

Provides
real time analytics to support advertisers and publishers. Data driven matching
of ad to publisher.

URL:
http://www.Proximic.com

Demographic
Data: •Esri: censua data

•Nielsen
Segmentation

•Experian
Consumer Demographics Data

Advertising
Tools:

www.ivacademy.ru

•Keywords
and Phrases: ◦UberSuggest.org

◦WordHippo.com
- synonyms or antonyms

◦WordStream
Keyword Tool

◦Google
AdWords Keyword Planner

◦KeyWordSpy.com
- discover a competitors keywords, spending on Adwords, profitable keyword + ad
copy combinations

◦SpyFu.com
- find every keyword your competator has bought on Google Adwords, every
organic rank, and every ad variation in the last 6 years. Find the most
lucrative keywords.

◦SemRush.com
- find the keywords used on a competitor's site, CPC ad costs for those
keywords and keyword Adwords history

◦BidCop.com
- Google Adwords PPC reporting. Finds best keywords to maximize traffic and
conversions.

◦Mergewords.com
- avoid repetitive keyword combinations. Use for saving money on Google Adwords

•Ad Tests
and Comparisons: ◦SplitTester.com - statistical analysis A/B test

◦AdComparator.com
- simultaneously test up to 15 aspects of an ad campaign. Find highest
performing headline, sub-headline, opening paragraph, price point, color
scheme, etc. Uses Taguchi Methods for multivariate optimization.

•Advertising
Calculators: ◦ROI calculator (CPC) calculate the Return On Investment (ROI) for
an ad

◦ROI
calculator (CPC)

◦FuelInteractive.com:
PPC ROI Calculator (PPC)

◦QWILR Ad
Spend Calculator determine lifetime customer value (LTV), customer acquisition
costs (CAC)

Online
Publisher Advertising Methods:

Methods:

•Embed
Javascript directly in web page: Typically the ad network will supply the
publisher with javascript which can be embedded in a web page to pull in an ad.
The javascript can have code to specify the ad size and format, ad campaign and
even to scan the page for ad relevance to the topic of the web page.

•Embed
Javascript in Server Side Include (SSI): In order to seamlessly change or alter
an ad across all of the pages of an entire website, one can employ a framework
for dynamic content (eg. Wordpress, drupal, etc) or use "server side
includes". SSI Ad Example: (web page HTML file snippet)

For more on
Server Side Includes (SSI) see the Apache SSI documentation.

(BTW, this also is available for most other
web servers including Microsoft IIS)

•Embed
Javascript in iframe: The javascript from the ad network may halt or slow down
the page loading and hurt the online experience of the publisher's website. To
avoid this, HTML iframes can be used isolate the loading of the advertisement
from the loading and display of the web page. Iframe Ad Example: (web page HTML
file snippet)

•Web CMS
Frameworks: Use of a web content Management System framework such as Wordpress
or Drupal will allow for the management of advertising on your web site. The
support is built in so that you can control ads across the entire web site.

Note for
Wordpress users: The iframe technique described above can be used only if you
first install the iframe plugin. The raw html shown above is not used but an
equivalent wiki markup syntax is used instead.

Ad
Creatives:

The
"Ad Creative" is the ad displayed, the design, colors and wording
used to seduce its target. There are standards which apply so that they will
fit in the allocated space on the publishers display page, report statistics in
a regular and consistent fashion and support various platforms. The Internet
Advertising Board has set IAB Guidelines, Specifications and Best Practices for
ad size, measurement and analytics, pop-ups, video, etc.

A migration
of dynamic content from Flash to HTML5 has led to some new standards and
templates:

•Google
DoubleClick Studio HTML5 Templates

Ad Service
Variations and non-standard mediums:

Service
Description and Link

www.ivacademy.ru

AdChemy
AdChemy:

Search
relevancy and optimization. Create higher converting campaigns.

URL:
http://www.AdChemy.com

AdKeeper
AdKeeper:

Ads marked
with a "K", when clicked, are kept for viewing later.

URL: AdKeeper.com

AggregateKnowledge
AggregateKnowledge:

Audience
data management, Real-time processing and optimization, Analytics. Identifies
the best audiences to reach, then syncs the audiences with your media.
Dynamically assembles and serves the most relevant creative for each user.

URL:
AggregateKnowledge.com

Adjuster
Ad-juster:

Software to
automatically identify and report discrepancies. Aggregates data from 3rd party
platforms (ad servers) for billing reconciliation and discrepancy management.

URL: Ad-juster.com

Adometry
Adometry:

Ad
analytics for advertisers/agencies, publishers and ad networks. CPC ad
analytics for click fraud detection. Compliance verification, attribution,
measure conversions/assign credit. Austin TX

URL:
Adometry.com

DoubleVerify
DoubleVerify:

Real time
verification for DSP, exchanges, ad networks, publishers to monitor fraud and
non-compliant publishers. Can tie in the ad networks server with DoubleVerify
to rate a pass/fail on the publisher. Can block ads from appearing on domains
and pages and in specific geographic locations in real time so that ads do not
run next to inappropriate content or appear to the wrong audience. New York,
Israel

URL:
DoubleVerify.com

Maxifier
Maxifier:

Optimization
of ad campaign performance using statistics. Improved delivery, yield, click
through rates, revenue, margins, conversions, brand engagement, ...

URL:
Maxifier.com

Operative
Operative:

End to end
ad business operations outsourcing. Can provide sales, finance, billing, CRM,
Inventory systems,... Providing solutions for Publishers (campaign management,
ad serving, ad trafficking, technical consulting,..), ad networks and ad
agencies. New York, London, Sao Paulo, Bangalore

URL:
Operative.com

Proformative
Insights Proformative Insights:

Specialized
marketing and lead generation to Corporate Finance, Accounting and Treasury
executives across multiple platforms. Multi-media advertising and integrated
marketing programs to a desirable, narrowly-targeted audience of decision
makers. B2B

URL:
ProformativeInsights.com

RSGMedia
RSG Media:

Revenue
optimization: delivery and yield optimization, deal management, ad sales
pricing and rate forecasts, reserve.

URL:
RSGmedia.com

Zooxit
ZOOXit:

Digital media
tools for publisher ad operations: rate cards, proposal and contract building,
finance reconciliation, sales analytics, yield management.

URL:
Zooxit.com

Acronyms
and Ad Lingo:

•Ad
Exchange: The technology platform which facilitates the bidding (on behalf of
advertisers) and purchase of online publisher inventory from multiple ad
networks.

•CDN:
Content Delivery Network (eg Akamai) Ad media delivery with high speed servers
located near the consumer.

•CTR: Click
Through rate (number of ad clicks divided by the number of page views).

•DSP:
Demand Side Platform - Typically the ad network placing the requests for ad
from the ad exchange. The DSP manages multiple ad exchanges to provide the best
ad to the publisher based on various performance indicators.

•OBA:
Online Behavioral Advertising - deliver behaviorally targeted ads.

•Publisher
Inventory: The web publisher's available unsold ad space for an advertisement.
Often called simply "inventory".

•QPS:
Queries Per Second - volume of display ads being offered via RTB

•RPM:
Revenue for 1000 page impressions (page views).

•RTB: Real
Time Bidding - Allows web publishers to access the ads of the highest bidder.
Real time auction for ad placement. Publisher's ad space is bid on in real time
and the highest bid is selected.

•SEM:
Search Engine Marketing - ads placed on search engine results.

•SSP:
Supply Side Platform - ad providers - the technology platform which represents
the suppliers of online advertisements and tries to guarantee ad inventory.

Ad Servers:

•AdSapient
- later became AdServerBeans then dissapeared.

•AdZerk -
Ad servers for publishers and ad networks

•OpenX.org
- Php based. Uses OpenX Market to sell ads.

•Oasis -
PHP/Apache/MySQL - Basic simple

•Max Media
Manager - based on phpAdsNew

•VA
Bennerator - PHP/Apache/MySQL and load balanced across numerous servers - No
project page

•Apache
mod_adbanners - for static web pages - No project page

•Appnexus -
supports Real TimeBidding (RTB), open API

Advertising
Trade Organizations and Associations:

•DMA:
Direct Marketing Association - global trade association of businesses and
nonprofit organizations. DMA advocates industry standards for responsible
marketing – both online and offline.

•NetworkAdvertising.org:
NAI - Network Advertising Initiative - association of advertising networks,
data exchanges, and marketing analytics services providers to help safeguard
online privacy.

•ANA:
Association of National Advertisers - the advertising industry’s oldest trade
association, founded on June 24, 1910 in Detroit, Michigan by 45 companies to
safeguard and advance the interests of advertisers and consumers. Currently,
the ANA leads the marketing community by providing its members insights,
collaboration, and advocacy.

•Ad-ID:
Advertising Identification and Management - Web-based system accessible 24/7
worldwide that generates a unique identifying code for each advertising asset,
creating a capability to identify them across all media.

•AAAA:
American Association of Advertising Agencies - 4A's

•IAB:
Internet Advertising Board - corporate listings

•NAI:
Network Advertising Initiative - online privacy

Advertising
Journals and Publications:

www.ivacademy.ru

•Advertising
Age ◦AdAge Datacenter: Advertising database (subscribers only)

•AdWeek

•POP:
Professional Online Publisher - newsletter

Advertising
Information Links:

•Advertising
Trade shows and conferences - YoLinux list

•AdExchanger.com
- Online industry website journal

•Adotas -
online newsletter

•Clickz -
internet marketing

•ExchangeWire
- Tracking Ad Trading and the Exchange Marketplace

•BuiltWith.com
- lists the ad technology profile for any given site. Gives insight to ad
networks, analytics, tracking, CDNs and technology infrastructure used by any
website!

•Ad Age Ad
Network and Exchange Guide

•Wikipedia
list of ad networks

•Ad
Exchanges

•LUMAscape:
Terry Kawaja's charts

•Online ad
App Marketplace

Affiliate
Services and Brokers:

Affiliate
programs are ecommerce systems which integrate sales or actions into a
publisher's website. The publisher can offer products for sale and even have a
complete shopping site without performing any of the fulfillment. The
introduction of the web viewer to the product is handled by the web publisher
but the sales transactions and fulfillment is handled by the vendor. Typically
the website publisher get a slice of the transaction (typically 1-15%). An
affiliate service is the neutral intermediate party which makes sure the
website is credited with any transaction which originates with the publisher
and reaches fulfillment. The affiliate services most often represent many
vendors and publishers and can perform the monitoring and tracking of the
transactions.

Affiliate
Services: www.ivacademy.ru

•Avant Link

•Share-A-Sale

•Commission
Junction

•ClickBank

•Link Share

•Amazon

•WebGains

•Peerfly -
CPA advertising

•PepperJam

•Panthera
Network

•Dollarade
- lead generation

•MaxBounty
- CPA advertising

•Pay dot
com

•ClixGalore
- Affiliate marketing

•PointClickTrack
- CPA

•Affiliate
Window - lead generation (UK)

•AffiliateBot

•AffiliateScout

OfferVault.com:
Affiliate lists and comparisons

Affiliate
Tools: •ShareResults - complete affiliate marketing software & solutions -
run your own affiliate program

•Affiliate
Summit - affiliate marketing conference

Fraud:

The
advertising and affiliate industry was once rampant with fraud and abuse. Fraud
detection is much better than it was which is good for legitimate publishers
who are now coveted for ad placement and good for advertisers who are not
scammed for advertising dollars. There are publishers which "buy
traffic" from nefarious sources who have bots to produce fake traffic and
ad clicks. I'm happy to say that this behavior can now be detected with sophisticated
algorithms and cookie analysis. Ad verification to make sure the advertisement
is placed on an appropriate web page for the targeted user, has become a
sophisticated business not to just avoid fraud but to verify that the the
advertiser has optimized their advertising dollar.

Affiliate
programs were once subject to fake purchases only to be hassled by charge-back
claims or product returns. Deceptive websites and vendors are also now quickly
recognized due to a more rigorous screening process.

Techniques
such as IP velocity measurement (how much activity is coming from a single IP
address), IP geolocation (legitimate location for a purchase) and blacklists
have done wonders to reduce fraud.

Fraud
prevention: •Adometry - click forensics, marketing intelligence

•eBureau

•DoubleVerify
- determine ad impression quality, compliance and fraud

•FraudLogix

•Integral
Ad Science

•mDotLabs -
ad assurance for both advertisers and publishers

•Spider.io
- data analytics services to determine bot vs human traffic and ad view ability

Ad Agency:

•Order any
of these type of advertisements at www.ivacademy.ru

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Convenience

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Reach

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Cost

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I can make you website (Code: )

Rating:

Price list

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While every project is different and every fee is negotiable, the following is intended as a guide to what you can expect to get for your money.

A standard $1000 site will typically include:

At least two initial design ideas, redesigns, and reworking of these as are required to produce something with which you’re completely happy to go ahead

A distinct homepage design and other pages built around a common template

Static pages, which you can update and add to yourself

Dynamic pages including a blog, gig schedule, photo gallery and video gallery

Step-by-step guidance on how to use and update your site (in person, over Skype or by phone)

Basic checking and editing of your text

A music player

All the sites I produce are responsive, meaning they adapt and rearrange to fit different screen sizes, tablets and mobiles.

Extras

Some of the things you might also want, which may cost a little extra:

Multiple backgrounds and layouts for the different areas of your site

E-commerce systems to sell digital or physical products

Forums for your fans or students

Copywriting and copyediting

Search Engine Optimisation (SEO)

Whatever wacky/inspirational ideas you have had that you would like to see somehow realized

A few other things…

Domain name registration

Domain name registration is not included in the price. This charge will be added on to your bill, or you may arrange to pay it directly to the domain registrar. This is often no more than $20 per year.

Hosting

I can provide hosting for your site for a small annual fee.

Portfolio

Lifetime Support & Much More just Contact us for more info. +7981 130 8385

Old price 1200.00 $

Price: 1000.00 $

Quantity:

CommentsWeb Design Service, Search Engines Optimization, Start online business, Ecommerce site Design, Adverse in Russian internet | Start new business with IVAcademy| Internship, volunteer, youth network, dating - join International Volunteer Academy| Consultations – purpose of life, happiness, find God, find love, life problems, future| Study Russian, tour Saint Petersburg

I can make you website Price list Prices for a full site design range can from $1000–$4,000, depending on the complexity of the design and the functions to be included. The number of pages in the site is a relatively small consideration, especially if y

2015-11-04T08:41:00.001-08:00

Price list

Prices for
a full site design range can from $1000–$4,000, depending on the complexity of
the design and the functions to be included. The number of pages in the site is
a relatively small consideration, especially if you are providing the text
yourself and are happy to use the same visual template on each page.

$1000 may
seem a lot, but it is a realistic minimum amount to cover the work required to
see a design through from conception to completion.

While every
project is different and every fee is negotiable, the following is intended as
a guide to what you can expect to get for your money.

A standard
$1000 site will typically include:

At least
two initial design ideas, redesigns, and reworking of these as are required to
produce something with which you’re completely happy to go ahead

A distinct
homepage design and other pages built around a common template

Static
pages, which you can update and add to yourself

Dynamic
pages including a blog, gig schedule, photo gallery and video gallery

Step-by-step
guidance on how to use and update your site (in person, over Skype or by phone)

Basic
checking and editing of your text

A music
player

All the
sites I produce are responsive, meaning they adapt and rearrange to fit
different screen sizes, tablets and mobiles.

Extras

Some of the
things you might also want, which may cost a little extra:

Multiple
backgrounds and layouts for the different areas of your site

E-commerce
systems to sell digital or physical products

Forums for
your fans or students

Copywriting
and copyediting

Search
Engine Optimisation (SEO)

Whatever
wacky/inspirational ideas you have had that you would like to see somehow realized

A few other
things…

Domain name
registration

Domain name
registration is not included in the price. This charge will be added on to your
bill, or you may arrange to pay it directly to the domain registrar. This is
often no more than $20 per year.

Hosting

I can
provide hosting for your site for a small annual fee.

PortfolioI can make you website Price list Prices for a full site design range can from $1000–$4,000, depending on the complexity of the design and the functions to be included. The number of pages in the site is a relatively small consideration, especially if y

Web Design Packages Terminology Designed Pages The number of pages depends on your package and business. If you offer many services, it's best to have a separate page for each to maximize visibility. The key to great rankings will always be content so pick a web package that's big enough so you can have all the pages needed to attract buyers. Design Hours These hours include the actual design time for your website. This includes laying out pages, designing graphics, creating navigation, selecting colors, writing code, testing the site in all the browsers, etc.. Writing Copy From a search engine point of view, this is the most important part of your website. Without great content, it's difficult to rank for your keyword phrases. We write original copy to attract qualified buyers to your website and then, make sure it's relevant and helpful so they stay on your site longer. Copywriting Hours This includes writing, editing and organizing text for your website. Critical for success, our professional copywriters know how to write for humans as well as writing copy for improved SEO to increase web traffic. Responsive Layout With responsive design, your website changes to fit within the width of the screen so no matter what size screen you have on your desktop, tablet or phone, there's no side to side scrolling. This improves the functionality of your site and gives the user the best experience possible. Basic Info Pages These pages are the 'work horse' of all websites as they include the essential information about your business. We combine photos and great text with an easy to understand layout so web visitors can quickly find the info they need. Contact Form(s) This short email form gives visitors a quick convenient way to contact you immediately. By getting vital contact information from them, you can use it to start a conversation that can lead to a valuable sale. Service Page(s) Expand your services and products into multiple pages to give extra visibility to your biggest money makers. As an extra bonus, the more detailed information can help increase sales by drawing more buyers to your website. Dynamic Elements These interactive items include things like the sticky note graphics that pop up as you scroll down this web page. Dynamic elements engage website visitors and encourage them to stay on your site longer, which can increase conversion rates and sales. Project/Photo Gallery People are visual so the more pictures on your website, the better. Pictures taken by you are better than stock photos so get shooting! It's beneficial to show completed work or 'before and after' photos-we can even include captions so visitors better understand the work done. Blog Setup Blogs are terrific for SEO but only if posts are written on a regular basis and many business owners don't have the time to do this. Sleepy Dog offers blog management in most of our web maintenance packages and with this service, we'll write the posts for you. Web Maintenance Our maintenance packages include much more than just updating photos and content-they include inbound marketing services to increase web traffic. SEO hours take care of technical items while CHOICE hours will be customized to include whatever inbound or content marketing services you need.IVA Forum :: Topic: Web Design Packages Terminology (1/1)

2015-11-04T08:14:00.001-08:00

IVA Forum :: Topic: Web Design Packages Terminology (1/1)Web Design Packages Terminology

Designed Pages

The number of pages depends on your package and business. If you offer many services, it's best to have a separate page for each to maximize visibility.

The key to great rankings will always be content so pick a web package that's big enough so you can have all the pages needed to attract buyers.

Design Hours

These hours include the actual design time for your website.

This includes laying out pages, designing graphics, creating navigation, selecting colors, writing code, testing the site in all the browsers, etc..

Writing Copy

From a search engine point of view, this is the most important part of your website. Without great content, it's difficult to rank for your keyword phrases.

We write original copy to attract qualified buyers to your website and then, make sure it's relevant and helpful so they stay on your site longer.

Copywriting Hours

This includes writing, editing and organizing text for your website.

Critical for success, our professional copywriters know how to write for humans as well as writing copy for improved SEO to increase web traffic.

Responsive Layout

With responsive design, your website changes to fit within the width of the screen so no matter what size screen you have on your desktop, tablet or phone, there's no side to side scrolling.

This improves the functionality of your site and gives the user the best experience possible.

Basic Info Pages

These pages are the 'work horse' of all websites as they include the essential information about your business.

We combine photos and great text with an easy to understand layout so web visitors can quickly find the info they need.

Contact Form(s)

This short email form gives visitors a quick convenient way to contact you immediately. By getting vital contact information from them, you can use it to start a conversation that can lead to a valuable sale.

Service Page(s)

Expand your services and products into multiple pages to give extra visibility to your biggest money makers.

As an extra bonus, the more detailed information can help increase sales by drawing more buyers to your website.

Dynamic Elements

These interactive items include things like the sticky note graphics that pop up as you scroll down this web page.

Dynamic elements engage website visitors and encourage them to stay on your site longer, which can increase conversion rates and sales.

Project/Photo Gallery

People are visual so the more pictures on your website, the better. Pictures taken by you are better than stock photos so get shooting!

It's beneficial to show completed work or 'before and after' photos-we can even include captions so visitors better understand the work done.

Blog Setup

Blogs are terrific for SEO but only if posts are written on a regular basis and many business owners don't have the time to do this.

Sleepy Dog offers blog management in most of our web maintenance packages and with this service, we'll write the posts for you.

Web Maintenance

Our maintenance packages include much more than just updating photos and content-they include inbound marketing services to increase web traffic.

SEO hours take care of technical items while CHOICE hours will be customized to include whatever inbound or content marketing services you need.

International Volunteer Academy IVA enhancing the lives of the people (happy people–happy world) looking for: Join Projects, Partners, Investors, Donations, Grants and youth, volunteers or interns. Web site, eShop, you own first Online Business Get - 10% off Now at IT IVA lab just contact us! Search the internet for Good http://ivacademy.ru/ Web, online Shops - web design | Start new business with IVAcademy| Internship, volunteer, youth network, dating - join International Volunteer Academy| Consultations – purpose of life, happiness, find God, find love, life problems, future| Study Russian, tour Saint Petersburg

2015-11-03T06:29:00.001-08:00

Web, online Shops - web design | Start new business with IVAcademy| Internship, volunteer, youth network, dating - join International Volunteer Academy| Consultations – purpose of life, happiness, find God, find love, life problems, future| Study Russian, tour Saint Petersburg International Volunteer Academy IVA enhancing the lives of the people (happy people–happy world) looking for: Join Projects, Partners, Investors, Donations, Grants and youth, volunteers or interns. Web site, eShop, you own first Online Business Get - 10% off Now at IT IVA lab just contact us!

Search the internet for Good http://ivacademy.ru/