tag:blogger.com,1999:blog-201617382024-03-13T23:24:02.637-04:00At Kent State University, we have established a research group with the College of Communication and Information to study how people use the rich array of media channels available to them. Two main functions for this blog will be to serve as a site for posting the information most relevant to Media Mindsets and to provide a communication center for the group.Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-20161738.post-1169995177983135252007-01-28T09:33:00.000-05:002007-01-30T10:32:19.943-05:00A belated welcome to 2007. We semi-retired professors need, and take, more of a break than do you more active journalists.<br /><br />I labeled my last post "A Staggering Year," and 2006 was for most of us in journalism, certainly in the Northeast Ohio newspaper world. But 2007?<br /><br />Congressman Tim Ryan, in a speech Friday at the Akron Press Club, talked about government being "in uncharted waters." He said we need to get rid of old slogans, both from liberals and conservatives, both from the left and right, both from Democrats and Republicans. Ryan talked about trying to solve 21st century problems with a 20th century bureaucracy (he mentioned Katrina).<br /><br />Throughout his speech I kept thinking of a 20th century media trying to compete in the 21st century. I am reminded of a mid-90s Associated Press Managing Editors convention where a panel of top industry leaders had virtually no ideas for facing the 21st century. True the Internet was not the ubiquitous entity it is now; the main threat at the time was to the newspaper's bedrock classified advertising income. And, I have to confess, I didn't have any more ideas then than did any other journalist or journalism educator.<br /><br />However, I'm not totally pessimistic as we start a new year. Like Ryan, I see glimmers of hope. I think 2007 will be another rocky year for much of the media; in Northeast Ohio we have the <em>Canton Repository</em> still looking for a new owner, the <em>Plain Dealer</em> looking for a new editor and the <em>Beacon Journal</em> adapting to the firing of editor Debra Adams Simmons (presumably for money reasons; she apparently isn't being replaced). But finally we are seeing more management groups coming to grips with this changing media environment. Two of many examples are cited below.<br /><br /><strong>Major Shakeup in Virginia</strong><br /><br />One newspaper undergoing a shakeup is the <em>Richmond Times-Dispatch</em> under Executive Editor Glenn Proctor. Glenn is a member of the JMC advisory board at Kent State and a former Akron <em>Beacon Journal</em> staffer.<br /><br /><a href="http://www.ajr.org/Article.asp?id=4267"><em>American Journalism Review</em> </a>recently wrote about the changes, especially Glenn's management style (think Bobby Knight) and what it called the "reader-friendly revolution" in Richmond, a city linked with the Confederacy and a newspaper remembered for opposing school integration. Naturally the staff seems divided on the changes in what AJR calls a <a href="http://www.ajr.org/Article.asp?id=4267">"culture clash."</a> (For those who don't know Glenn, he is an African American and a former Marine.)<br /><em><br /></em><strong>Change on the West Coast</strong><br /><br />The <em>Los Angeles Times, </em>itself facing a potential sale and the aftermath of the highly publicized resignation of Editor Dean Baquet, announced last week a major Web initiative. Following up on a report begun under Baquet, Editor James O'Shea told staff members that it was imperative that the <a href="http://www.latimes.com/news/local/la-ex-oshea24jan25,0,6930822,full.story?coll=la-home-headlines"><em>Times</em> begin viewing latimes.com as the paper's primary vehicle for delivering news</a>.<br /><br />The <em>Times'</em> own story on the new initiative reports their Web site has only 18 editorial employees compared to 200 at the <em>Washington Post's</em> site and 50 at the <em>New York Times'</em> site. Also from the report: "To put it bluntly . . . we are not Web-savvy. If anything, we are Web-stupid." O'Shea is launching a crash course to teach reporters, editors and photographers how to post content on latimes.com.<br /><br /><strong>MM II</strong><br /><br />Here at Kent State planning has started for the second annual Media Mindsets conference. The first conference, "Where Is My Audience Going? New Media, New Challenges, New Solutions," focused on the many changes taking place in the media world. This year we want to highlight ways the media is changing. Although much about the future is obviously unknown, media managers know that changes are imperative. Or, as Rep. Ryan would say, they must manage in these "uncharted waters."<br /><br />We want your suggestions on potential speakers and panel topics. We are working with the university to pin down a date for the conference, which we hope to announce soon. Feel free to share your thoughts for the 2007 conference by posting a comment to this blog or by emailing me at <a href="mailto:jharper@kent.edu">jharper@kent.edu</a>.<br /><br /><br /><strong></strong><br /><br /><br /><br /><br /><br /><br /><br /><strong></strong>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1165851098716982412006-12-11T10:15:00.000-05:002006-12-20T09:19:49.976-05:00Staggering is the word that comes to my mind when I try to sum up the world of journalism in 2006, especially that in Northeast Ohio. Several times I've started a blog only to learn of a major development that sent me back to the keyboard.<br /><br />The <em>Crain's Cleveland Business</em> Web site started a posting in late October thusly, "Buyouts at <em>The Plain Dealer</em>, the sale and gutting of the <em>Akron Beacon Journal,</em> and now this: The San Diego-based parent company of <em>The Repository</em> in Canton, <em>The Independent</em> in Massillon and <em>The Times-Reporter</em> in New Philadelphia has put the papers up for sale."<br /><br />The changes have affected many of the friends and alumni of the School of Journalism and Mass Communication but perhaps none more than the news that general manager Mike Hanke and special projects editor Rick Senften are taking <a href="http://www.cantonrep.com/index.php?ID=324896&Category=9&amp;fromSearch=yes">buyouts from the <em>Rep</em></a> and will be ending their careers at the end of the month. The lessened payroll is supposed to make the <em>Rep</em> more attractive to buyers. I'm not sure how a paper without Mike and Rick can be more attractive to anyone.<br /><br />Mike and Rick, both Kent State journalism alums, have meant so much to the school and to Canton. In October the two appeared in Jeff Fruit's media management class; I set in on the class just to learn from two experts. Interestingly one theme that evening was how well the <em>Rep</em> had been doing in recent years under Copley's ownership. As almost every newspaper in America has been losing circulation over the last decade, the <em>Rep</em> has<em> </em>had one circulation increase after another. It's clearly been a love affair between a city and two guys who have spent their full careers at the only paper they have ever worked for.<br /><br />For anyone who knows Rick or cares about journalism or Canton, <a href="http://www.cantonrep.com/printable.php?ID=325298">Rick's column </a>this weekend is a must read.<br /><br /><strong>A Lively Academic Discussion<br /></strong><br />One of the most successful events for the still relatively new College of Communication and Information has been the Distinguished Scholar Series. Dr. Paul Haridakis of Communication Studies kicked off the second year of the series Dec. 1 with a presentation centered on his research on government control of access to information.<br /><br />Once again the presentation touched off a interesting discussion with remarks and questions from, among others, fellow lawyer Tim Smith of Journalism and Mass Communication; Fran Collins, also of JMC, whose research interests include commercial speech; Dean Jim Gaudino and Stan Wearden of Com Studies. Rick Rubin and Mary Stansbury did a nice job of tying the access issue to librarians' concerns.<br /><br />There will be two more presentations in the spring semester: Ken O'Grady, Visual Communication Design, on Feb. 2, and Mary Stansbury, Library and Information Systems, on March 2. I'll have details on their presentations later.<br /><br />Incidentally Ken has recently had a book published: <em>A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need</em> by Rockport Publishers. The book was written with Jenn Visocky O'Grady. As a one-time layout and design teacher, I wish I had had the book years ago. It's an easy-to-use manual that relates basic research principles to problems in design.Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1162649633741525612006-11-04T09:06:00.000-05:002006-11-05T11:24:15.766-05:00I suspect I'm not the only one who will be glad when the election is over, partly because we can't stand to hear this phrase repeated a hundred times a day. Perhaps one of the reasons U.S. voting participation falls behind other countries is the campaign "noise," especially that coming from negative TV ads.<br /><br />One report from <a href="http://www.factcheck.org/">FactCheck.org</a>, a project of the Annenberg Public Policy Center at the University of Pennsylvania, studied more than 200 congressional ads from the top 101 TV markets. Their findings:<br /><br />Of 115 National Republican Campaign Committee ads, 91% were judged to be purely negative and only 6% were purely positive.<br /><br />Of 104 ads by the Democratic Congressional Campaign Committee, 81% were judged to be purely negative and only 2% purely positive with the rest a mix of positive statements about the supported candidate and negative statements about the opponent.<br /><br />Why so many negative ads? Simple: They seem to work.<br /><br />Every major election year, pundits are heard saying this is the most negative election in history. But as <a href="http://sfgate.com/cgi-bin/article.cgi?file=/c/a/2006/11/01/MNG5NM3QLJ1.DTL">FactCheck.org director Brooks Jackson said</a>, "This time it might be true. It's hard to see when over 90% of the Republican ads are negative how you could go any more negative than this." <a href="http://www.factcheck.org/article460.html">The FactCheck.org report</a> stated, "What stood out in the (Republican congressional committee's) report was a pronounced tendency to be petty and personal, and sometimes careless with the facts."<br /><br /><br /><span style="font-weight: bold;">Reporting from Election Central</span><font><br /><br />Journalists could be in for a long evening Tuesday, especially in many parts of Ohio.<br /><br />With the importance of the election, the number of races, the increased number of absentee ballots and the probability of voting machine problems, networks may be hedging on control of the House and Senate until late in the evening and a.m. papers may be stuck with "election too close to call" stories.<br /><br />But as <a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/11/01/AR2006110103434.html">Washington Post media analyst Howard Kurtz</a> notes, "A big political wave can wash away much of the drama. During the Republican sweep of 1994, the networks began talking of a GOP takeover as early as 8:45."<br /><br />Although most stories I've seen in the last week have focused on a predicted Democratic resurgence, I'd be cautious in basing my plans on that. I am reminded of the Kerry-Bush voting in Portage County in 2004. The Democrats got the heavy vote they expected, but they totally underestimated how well the Republicans would do in getting their voters to the polls.<br /><br />In fact, Kurtz predicts "caution" will be the byword for election night. He quotes Marty Ryan of Fox News as saying, "House races are notoriously difficult to call. How do you call 50 House races?"<br /><br />Some areas for media watchers to focus on:<br /><br />How well are the on-air networks able to compete with cable, which is going to follow the elections full time?<br /><br />Will Web sites have enough of the latest returns to cut into the TV audiences?<br /><br />In Northeast Ohio, how well will Cleveland TV stations do on state and local returns? And to what extent will people get their information from the TV and newspaper Web sites?<br /><br />The addition of two new TV anchors, ABC's Charles Gibson and CBS's Katie Couric, gives media critics another focus. And former anchor Bob Schieffer will join Couric, and at NBC longtime anchor Tom Brokaw will join Brian Williams.<br /><br />All in all, it should be a very interesting evening.<br /><br /><br /><span style="font-weight: bold;">Portage County Results</span><br /><br />TV viewers can check what's happening in Portage County by watching TV-2 on the Kent State campus or tuning to Channel 16 on the cable in Kent. Adviser Gary Hanson says TV-2 will be on the air from 9 p.m. until the Portage County returns are final, barring a vote-counting catastrophe.<br /><br />TV-2 news director Katie Morse and assistant news director Julie Bercik will host the election night special. Hanson says they will have reporters posted at election headquarters to follow the counting..<br /><br /><span style="font-weight: bold;">ToughSledding</span><font><br /><br />Kent State public relations head <a href="http://toughsledding.wordpress.com/">Bill Sledzik has joined the blogosphere</a>. Bill is writing a blog twice a week on both local and national issues affecting the PR world. With his extensive network of <font><font> former students and other <font><font>media professionals, Bill's blog is a must for PR practitioners.<br /><br />Friday's post dealt with PR battles over smoking including Ohio Issues 4 and 5. Bill says, "Smokers may win one more round in my state, but we all know that tobacco is soon to become a complete social taboo--if not this year, very soon."<br /></span></span></span></span></span></span>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1161260293456994862006-10-19T08:03:00.000-04:002006-10-24T08:50:53.296-04:00Thanks to all who joined us for the first Media Mindsets conference on Oct. 13. And a special thanks for all of the presenters. We are collecting comments with an eye toward making the conference an annual event. We would like your suggestions either as a Comment to this blog or an email to jharper@kent.edu.<br /><br />Pearle Bower, who arranged the administrative side, said the conference attendance was around 112 as some people came in after the registration table closed. Putting on an event for journalists reminds one of trying to herd cats--in two words: not easy.<br /><br />Most of the informal comments to date have been complimentary. Not surprising for a conference with presentations by both academicians and media professionals, the nominations for "best session" varied greatly. Every session seemed to be someone's favorite. What was called too basic by one convention-goer drew comments such as "I'd never heard about that" from another.<br /><br />One victim of the Friday the Thirteenth jinx was the video conference with BuzzLogic's Bob Schettino in which the audio feed was a disaster. It had to be Friday the Thirteenth; our run-through the previous day had gone off without a hitch. CCI Dean Jim Gaudino is trying to arrange for Schettino to visit Kent to talk about how BuzzLogic is tracking conversational space. I'll keep you posted.<br /><br /><br /><span style="font-weight: bold;">Pros and cons on AEJMC conference</span><br /><br />While I'm in a conference mode, I want to wrap up the comments from some Kent State faculty members who attended the AEJMC conference in San Francisco in August. Last month I shared a report from new KSU professor Jeanette Drake (Sept. 11). The conference, by the way, drew a record attendance of 2,369.<br /><br />Several others who attended passed along their views--not all as favorable as Jeanette's. Fran Collins, veteran advertising professor, had some sharp criticisms, particularly about much of the research that was presented.<br /><br />One of Fran's frustrations with AEJMC is the emphasis on research that is of interest only to academicians. She said, "From my (admittedly jaundiced) point of view . . . articles aren't being accepted because they're relevant, valuable and/or worthwhile to educators and/or practitioners, they're being accepted so that more articles can be published that only (a few) other academics are going to read."<br /><br />Fran also noted the seeming bias toward quantitative research. For example, one journal editor suggested articles must contain something statistical in nature to support opinions, i.e., authors who have non-statistical support for their opinions need not submit.<br /><br />On the positive side, Fran pointed to two "professional" sessions and a visit to "Tribal DDB," the interactive ad agency division of DDB (formerly Doyle Dane Bernbach), San Francisco. The visit included part of the presentation the agency gives to prospective interactive-advertising clients.<br /><br />Joe Murray, who is making the move from a director in the information services/new media area to the JMC faculty this semester, was attending his first AEJMC conference and compared it to the many information technology conferences he has attended.<br /><br />One thing that struck Joe was difference in registration costs. AEJMC's $250 included organization membership and a journal while for a recent WebCT conference he paid $795. (But Joe also noted the $16 hamburger, apparently served with guacamole and a lollipop, in San Francisco.)<br /><br />Joe also pointed to the difference between the noisy and promotion-filled exhibit hall for IT conferences v. the quiet, laid-back atmosphere of AEJMC exhibits. And he was struck by AEJMC holding sessions well into the evening; tech conferences tend to wrap up around the dinner hour.<br /><br />The benefits of attending AEJMC for Joe included finding a textbook for his Cybermedia Design class this fall. Others: Buying research papers for a quarter, meeting faculty members from other universities with similar research interests, learning about grant possibilities and the range of free teaching aids from the Poynter institute.<br /><br />Joe concluded: "All in all, a great experience. I think I might even like guacamole now. But not on hamburgers--at any price."<br /><br />Other comments came from Dean Gaudino and advertising professor Bill Barre. The dean said the thing about the conference that stood out for him was the sense that the academic world is finally coming to terms with the realization that the old media is giving way to a new communications world.<br /><br />Bill, who presented a paper, "7-UP: The Strategic Story of the Uncola Campaign," based on a video by Bill and Karl Idsvoog, was disappointed that he couldn't show a video clip from the Uncola campaign. The reason, he was told: "The hotel charges extra for a/v equipment, and it was not in the budget."Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com5tag:blogger.com,1999:blog-20161738.post-1159713388794655882006-10-01T10:30:00.000-04:002006-10-02T11:54:15.720-04:00<p class="MsoBodyTextIndent">The first Media Mindsets conference is less than two weeks--it's Friday, Oct. 13--and we have added several speakers and panels since the original invitations went out.<o:p></o:p></p> <p class="MsoBodyTextIndent">The theme for the conference is "Where Is My Audience Going? New Media, New Challenges, New Solutions." We will explore how changes in the media are affecting content, economics and, most importantly perhaps, media audiences.</p> <p class="MsoBodyTextIndent">Our first speaker will be Bob Papper, who will bring us up to date on Ball State's Middletown Media Studies project. Bob is a telecommunications professor at Ball State and has done a number of research projects for the Radio Television News Directors Association.</p> <p class="MsoBodyTextIndent">Other scheduled speakers are Lauren Rich Fine of Merrill Lynch, one of the top media/ publishing analysts in the country, and Robert Schettino, chief marketing officer for BuzzLogic, a new tool for PR and marketing professionals to track the Internet conversations about corporations.<o:p></o:p></p> <p class="MsoBodyTextIndent" face="lucida grande">Two faculty members will be reporting on their recent research. Dr. Stan Wearden, director of the School of Communication Studies, will present his new communication model for studying today’s media, and Gary Hanson, JMC professor, will talk about his research on how college students are using the new media options.<o:p></o:p></p> <p class="MsoBodyTextIndent" face="lucida grande">In addition, the noon program will feature two groups of Kent State students. In a focus group moderated by JMC director Jeff Fruit, students will discuss ways the new technologies are changing their use of the media. We will ask them to talk about how they are using cell phones, iPods and other new media.<o:p></o:p></p> <p class="MsoBodyTextIndent" face="llucida grande">Student leaders of the <i>Daily Kent Stater </i>and student-run TV-2 will then talk about how convergence is shaping their news reports as they prepare to move into their combined news operation in renovated Franklin Hall.<o:p></o:p></p> <p class="MsoBodyTextIndent">An afternoon panel will provide three views on the future. Dr. Jung Kim of the Communication Studies faculty at Kent State will talk about developments internationally. She was an online news reporter for one of South Korea's largest dailies.<br /><br />King Hill, president of DigiKnow marketing in Cleveland, will discuss trends in marketing, especially developments in interactive marketing. King is a Kent State alumnus and a member of the JMC Advisory Board.<br /><br />The third panelist, Dr. John West, a noted researcher on liquid crystals, will provide a glimpse of what's ahead with the displays of the future. John is vice president of research at Kent State and hold 12 patents related to liquid crystal materials.<br /><br />The conference, which will be held in the Moulton Hall ballroom at Kent State, is free, including lunch, but we do need to know if you are planning to attend. You can call Pearle Bower at 216.672.1458 or email her at pbower@kent.edu. Please respond by Friday, Oct. 6.<br /><br />If you can't stay for the full day, feel free to come for part of the day. And if you have a colleague outside CCI or off-campus who would like to participate in the conference, please let me or Pearle know so we can invite her/him.<o:p></o:p></p> <p class="MsoBodyTextIndent"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></p>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com1tag:blogger.com,1999:blog-20161738.post-1157984543814315102006-09-11T10:05:00.000-04:002006-09-11T11:38:36.430-04:00<p class="MsoNormal">Since I wasn't able to go to the AEJMC (that's Association for Education in Journalism and Mass Communication) convention this year, I asked a number of professors who did go to report on it. Three were first-timers.<br /></p> <p class="MsoNormal">I asked each one to give me two or three paragraphs. One, Jeanette Drake, a new member of the public relations sequence, wrote three pages that I found especially interesting.<br /></p> <p class="MsoNormal">I'll have the views of other Kent professors/conference-goers next week.<br /></p> <p class="MsoNormal">Here are Jeanette's comments:<br /></p> <p class="MsoNormal"><span style="font-weight: bold;">View from a newbie</span><br /></p> <p class="MsoNormal"><!--[if !supportEmptyParas]-->It was my first time at AEJMC, but I’ve been attending academic conferences for the better part of a decade, so I went to San Fran both a little green and a little jaded. Plopped down during the first week of August, AEJMC is an invigorating intellectual warm-up for the academic year. </p> <!--[if !supportEmptyParas]--><!--[endif]--><o:p></o:p> <p class="MsoNormal"><b style="">Overall impressions?<o:p></o:p></b></p> <p class="MsoNormal">I was surprised with how relevant the conference was, how well organized the PR Division is and how I found myself shopping for the better part of an hour one day rabidly buying up research papers that fascinated me. </p> <p class="MsoNormal">I limited myself to just 32, and at 50 cents each, I could’ve easily kept going but for the luggage problem. Can I help it if everyone and her grad assistant are writing about framing, environmental communications, corporate social responsibility, social change and activist publics?</p> <p class="MsoNormal">At the conference, my priority was simple: Network. Secondary goals: Check out current research and look for research ops.</p> <p class="MsoNormal"><b style="">Be careful what you wish for <o:p></o:p></b></p> <p class="MsoNormal">As a result of the conference, I walked away with an offer to co-author a textbook chapter on service-learning, an article appearing in October’s <i style="">PR Tactics</i> about why practitioners should consider getting a master’s degree, and a column that will appear in the fall issue of <i style="">PR Update</i>: “What Business Do Public Relations Students Have in Master’s Programs?” </p> <p class="MsoNormal">If you want the answer, you’ll have to read the article or ask me sometime when you’re ready to hear a passionate soliloquy about the “ideal” master’s program. [Hint: Chris Roush stole my thunder with his article that just came out in the latest <i style="">JMC Educator</i>, “The Need for More Business Education in Mass Communication Schools.”<span style=""> </span>Can you tell I’m a little sage with envy?]</p> <p class="MsoNormal">All in all, I was more than satisfied with the conference. Meeting so many other public relations educators was beneficial in that I was able to: </p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style="">Get my hands on a copy of an elusive book that’s out of print and overviews U.S. public relations master’s programs.</li> </ul> <p class="MsoNormal" style="margin-left: 0.25in;"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style="">Pick up several new texts.</li> </ul> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style="">Have valuable discussions about the “ideal” PR curriculum at the master’s level.</li> </ul> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style="">Learn about the innovative collaboration between Kent and Tri-C.</li> </ul> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style="">Chat with members of the PRSA Commission on Education and get a preview of their report coming out in November, the first since 1999 that prescribes undergraduate and graduate curricula.</li> </ul> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <ul style="margin-top: 0in;" type="disc"> <li class="MsoNormal" style="">Meet a whole lot of JMC educators for whom I have a great deal of respect. </li> </ul> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal"><b style="">A Golden Flash<o:p></o:p></b></p> <p class="MsoNormal">The conference crystallized one thing for me—Kent State has a gem in (CCI Dean) Jim Gaudino. Let me back up and say that Kent State JMC has a lot of gems, but this Jim, it became clear, stands out in a crowd. I suspect he was probably trying to avoid the newbie-glom factor, so I didn’t happen to run into him at all in San Francisco.<span style=""> </span></p> <p class="MsoNormal">More times than not, though, after I introduced myself and my school to someone, the conversation would go like this: “Oh! You have Jim Gaudino there, don’t you? Tell Jim I said hello.”</p> <p class="MsoNormal">True confession:<span style=""> </span>I appreciated the way Jim’s name opened doors for me. I guess you could call it gild by association. </p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal"><b style="">Any particularly interesting presentations?<o:p></o:p></b></p> <p class="MsoNormal">Dean Kruckeberg of Northern Iowa restored my faith in the potential for PR scholarship. He presented an intriguing paper that challenged some of the bedrock concepts of public relations.</p> <p class="MsoNormal">Do public relations folks really want to be “part of” the dominant coalition? Kruckeberg argued that we don’t albeit we still need to be a part of the decision-making process. Public relations practitioners who become a part of the dominant coalition, he suggests, are more likely to fall victim to groupthink, which would impair their ability to truly act as boundary managers or to serve as that corrective two-way lens. </p> <p class="MsoNormal">Kruckeberg proposes an organic model of public relations which, rather than placing the organization self-importantly at the center, recognizes that each organization is only one part of the social system. However, the metaphor he used at the conference, a three-legged stool, didn’t work so well for me. Kruckeberg explained the legs as government, civil society and organizations that support the seat, which is society. There are some practical problems with the stool.</p> <p class="MsoNormal">First, oftentimes, government and industry are more closely aligned than two separate legs convey. In fact, civil society organizations, such as churches, nonprofits or NGOs, are just as likely to be co-opted by government or business in the 21^st century, so the model of discrete entities is problematic. Second, are the legs inclusive? From a frames perspective, the media could be one additional leg, particularly in an age where we less and less experience things first-hand. Finally, stools simply are not organic [pun unintended].</p> <p class="MsoNormal">Nevertheless, Kruckeberg’s concept is reminiscent of Lana Rakow’s<span class="MsoEndnoteReference"><span style=""> </span></span>critical perspective of the traditional public relations model (1); she also questioned the self-centeredness of organizations. Rakow suggested turning the model inside out.<span style=""> </span>PR ain’t panties, but could it be done? Her radical model places the public smack-dab in the middle, “<i style="">directing</i> the actions of institutions,… and not the other way around” (p. 178). Hmmm… enter citizen journalists and social media? </p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal"><b style="">The “duh” factor<o:p></o:p></b></p> <p class="MsoNormal">I had a great time in San Francisco, but don’t get me wrong. I sat in on the requisite “duh” presentations—it’s all part of the price of admission.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">And that’s about the time I realized I couldn’t sit through one more session. So I went out to conduct some market research [Read: Tasting Ben & Jerry’s new socially conscious flavor, American Pie.]</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Their cool, young “position paper” sits on tables and fits on a tri-fold no bigger than a postcard. In a colorful, non-threatening way, it shares Ben &amp; Jerry’s thoughts on federal spending: “Our kids deserve a bigger piece of the pie!” </p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Mmmm… research has its privileges.<span style=""> </span>~Jd</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal"><span style=";font-family:Arial;font-size:9;" >(1) Rakow, L. F. (1989). Information and power: Toward a critical theory of information campaigns in C. T. Salmon (ed.) Information Campaigns: Balancing Social Values and Social Change (164-184). Thousand Oaks, CA: Sage.<o:p></o:p></span></p> <p class="MsoEndnoteText"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></p>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1155211435721307062006-08-10T08:01:00.000-04:002006-08-10T08:22:44.930-04:00<p class="MsoNormal">Usually I haven’t commented on media deals.<span style=""> </span>There are just too many of them, and other blogs such as PaidContent.org track them on a daily basis.<span style=""> </span>But one deal this week I believe may be the forerunner of changes in the lineup of major media players.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">As you may have seen, Fox Interactive Media, which oversees the Internet business operations of News Corp., signed <a href="http://adage.com/mediaworks/article?article_id=110973">a $900 million deal </a>with Google to be the exclusive search partner and contextual ad sales provider for FIM, including MySpace.com, fox.com and foxnews.com.<span style=""> </span>Google will pay a guaranteed minimum of $900 million over three years subject to Fox meeting certain traffic and other commitments.</p> <p class="MsoNormal"><a href="http://www.paidcontent.org/">PaidContent.org</a> reported (Aug. 8) the deal does not involve video at this point but Fox “will have talks with Google on future opportunities.”</p> <p class="MsoNormal">As <a href="http://www.marketwatch.com/News/Story/Story.aspx?guid=%7BF03F60E9%2DDBE7%2D4225%2D9530%2D686B074FD37C%7D&siteid=mktw&amp;dist=nwtpm&print=true&amp;dist=printTop">MarketWatch’s</a> Bambi Francisco wrote, it will be interesting to see the extent to which Google personalizes searches on MySpace. “Now, personal information and search information may actually merge.”</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">MarketWatch reported Fox had been negotiating with the four major search engines—Google, Yahoo, Microsoft’s MSN and Ask.com—to find the high bidder.<span style=""> </span>I would look for more deals between media companies and the other three search engines before the end of the year. </p> <p style="font-weight: bold;" class="MsoNormal">Advertising Insights</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Two Ad Age articles this week suggest advertising isn’t escaping the shakeup in other parts of the media world </p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Consulting firm McKinsey & Co., in a study on media proliferation, is saying traditional TV <a href="http://adage.com/article?article_id=110899">advertising will be only one-third as effective</a> in 2010 as it was in 1990.<span style=""> </span>Ad Age says the report “assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention in ads due to increased multitasking and a 37% decrease in message impact due to saturation.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">The report points to a 50% drop in viewers over the last decade while real ad spending on prime-time broadcast TV has increased by about 40%--advertisers paying much more for less, a trend in radio and print as well.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">One change needed, according to McKinsey director Tom French, “CMOs have to step up to a larger role and question a host of historical assumptions of how marketing works.<span style=""> </span>They have to continue to build rich, robust and proprietary customer insights, but they have to do it from a bunch more sources.”</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">In the second article, a review of<a href="http://adage.com/article?article_id=110937"> “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,”</a> ad industry veterans Rex Briggs and Greg Stuart suggest 37% of advertising spending is wasted.<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">One major flaw: marketers’ failure to define success for campaigns at the outset.<span style=""> </span>“Of the 36 marketers the authors researched, only two—P&G and Cingular—had a clear definition of success for each marketing effort at the outset, Mr. Briggs said in an interview,” according to Ad Age.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p style="font-weight: bold;" class="MsoNormal">Blog Explosion</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Technorati, the blog-tracking site, reports that <a href="http://news.com.com/Theres+a+blog+born+every+half+second/2100-1025_3-6102935.html">each day 175,000 new blogs are created</a> worldwide.<span style=""> </span>That’s just over two new blogs per second.<span style=""> </span><a href="http://www.sifry.com/alerts/">Technorati founder and CEO Dave Sifry</a> has been tracking the blogosphere since November 2002, and he reports the number of blogs is doubling about every six months or about 100 times since he started counting.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">English is most popular language (39%), and Japanese is next (31%). <span style=""> </span>Chinese accounts for 12% so there’s lots of room for growth there.<span style=""> </span>Splogs (spam blogs) makes up about 8% of the new blogs.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Not surprisingly news events have a major effect of blog postings.<span style=""> </span>The daily average of<span style=""> </span>1.6 million posts jumped to 2.5 million with the outbreak of fighting between Israel and Hezbollah, according to Technorati.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p style="font-weight: bold;" class="MsoNormal">Technorati Links with the Associated Press</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal"><a href="http://technorati.com/weblog/2006/05/107.html">Technorati is strengthening its ties</a> with the news world, connecting bloggers at the 440 AP member newspapers that subscribe to the Hosted Custom News product.<span style=""> </span>Technorati blogger Peter Hirshberg says, “Increasingly what the blogosphere says about a news story becomes part of a more complete story, lending diverse perspectives and often expert commentary.”</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">AP papers will get a module featuring the “Top Five Most Blogged About” AP articles, and Hirshberg writes, “Additionally, when readers click on an AP article, Technorati will deliver ‘Who’s Blogging About’ that article.”<span style=""> </span></p>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1153764661156776692006-07-24T14:07:00.000-04:002006-07-24T14:39:38.730-04:00<p class="MsoNormal">The summer has taken this blogger in many directions—most away from the keyboard.<span style=""> </span>As several of you know, wife Bonnie and I spent 10 days in South America recently, including a week cruise around the Galapagos Islands.<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">The islands: Incredible.<span style=""> </span>It’s an education in evolution, geology, biology and several other “ologies.” Creationists/intelligent designers have to ignore all of the Galapagos experience, indeed virtually all of science, to dismiss evolution.<span style=""> </span>Interestingly the changes in the Galapagos Islands continue.<span style=""> </span>There is a new island forming underwater 35 miles to the west of the youngest island, Fernandina.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Most of the media excitement we found was focused on the World Cup where Ecuador reached the round of 16.<span style=""> </span>We left Quito, the capital, for Galapagos the morning of Ecuador’s game with England, a match the flight crew was eagerly following.<span style=""> </span>Many of us tourists were wearing the Ecuador team’s bright yellow jerseys, which we had bought from the ubiquitous vendors on the Quito streets.<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">We knew the score was 0-0 at the half.<span style=""> </span>When there was no report an hour later, I inquired about the game’s progress.<span style=""> </span>A dejected flight attendant’s face told the rest of the story.<span style=""> </span>Watching the World Cup in a foreign country, even if you don’t understand the language, gives you a better sense of why soccer is truly the international sport. </p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p style="font-weight: bold;" class="MsoNormal">Blogging in the News</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">In recent weeks, blogging has been very much in the online news.<span style=""> </span>Sort of bloggers blogging about . . . you get the picture.<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">June’s BloggerCon IV drew a who’s who of blogging.<span style=""> </span>One of the most complete accounts of BloggerCon is posted by <a href="http://blogs.zdnet.com/BTL/index.php?cat=54&tag=nl.e622">ZDNet’s Dan Farber</a>.<span style=""> </span>Separate items discuss videoblogging, blogging ethics (civility v. shock value) and politics and blogging. </p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p style="font-weight: bold;" class="MsoNormal">Pew Survey of Bloggers</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">A news story of particular interest is the <a href="http://www.pewinternet.org/PPF/r/186/report_display.asp#">Pew Internet and American Life Project’s report</a> on the blogosphere.<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Among the findings:</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">--About 12 million American adults keep a blog or 8% of internet users.</p> <p class="MsoNormal">--Slightly more than half of the bloggers (54%) say they have never published their writing or media creations anywhere else.<span style=""> </span>Obviously a lot of new voices are entering the public arena.</p> <p class="MsoNormal">--The most common reasons cited for posting a blog were “to express yourself creatively” (52%) and “ to document your personal experiences or share them with others” (50%).</p> <p class="MsoNormal">--More than half of bloggers (54%) are under 30.<span style=""> </span>They are split between males and females with more than half living in the suburbs.<span style=""> </span>And 40% are not white, considerably more than for all Internet users.</p> <p class="MsoNormal">--And 55% say they blog under a pseudonym (unlike this blog), which may account for some of the outrageous postings.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p style="font-weight: bold;" class="MsoNormal">Blog Users</p> <p class="MsoNormal">Another survey, this one by comScore Media Metrix and reported by <a href="http://www.emarketer.com/Article.aspx?1004072">eMarketer.com</a>, indicates that blog traffic increased by 56% over the last year and 34% of the total Internet audience now visit blogs.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">The numbers are impressive, but what I found interesting is the breakdown of users by age and income.<span style=""> </span>As expected persons aged 12-17 are most often visitors, 21% more likely than average to visit blogs.<span style=""> </span>But persons 45-54 are only 3% less likely than average to visit.<span style=""> </span>Clearly this is one more area in which the Internet is becoming more of a mainstream activity.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">And households with incomes of $75,000 and higher are most likely to check out blogs, surprising given the ages on the most frequent users.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></p>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1149796068510877132006-06-08T15:46:00.000-04:002006-06-09T09:02:25.330-04:00<p class="MsoNormal"><span style="">After months of agony for staff members of the <a href="http://www.ohio.com/mld/ohio/14765283.htm"><span style="font-style: italic;">Akron Beacon Journal</span></a>, they now know who their new owner will be.<span style=""> </span>It’s a Canadian private, family-owned media company, Black Press Ltd., which is headed by David Black.<span style=""> </span>The takeover is slated for late June, right after McClatchy’s purchase of Knight Ridder becomes final.<o:p></o:p></span></p> <p class="MsoNormal"><span style=""><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal"><span style="">The sale price was a reported $165 million. Black Press owns more than 100 weekly and daily newspapers, most in western U.S. and Canada. The Beacon Journal will be Black's largest newspaper.<o:p></o:p></span></p> <p class="MsoNormal"><span style=""><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal"><span style="">The Beacon Journal’s Web site, Ohio.com, understandably had the most complete coverage on the sale with a package that includes video of BJ publisher Jim Crutchfield’s announcement to the staff Wednesday.<span style=""> </span>In a letter to the staff, read by Crutchfield, Black stressed his support for local journalism.<br /></span></p> <p class="MsoNormal"> </p> <p style="margin: 0in 0in 0.0001pt;"><span style="">BJ editor Debra Adams Simmons said that Black showed the most interest in journalism quality of all the non-local bidders.</span></p> <p style="margin: 0in 0in 0.0001pt;"><br /><span style=""><o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style=""><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p style="margin: 0in 0in 0.0001pt;"><span style="">“We believe he shares our commitment to high-quality local news.<span style=""> </span>The entire newsroom is looking forward to a bright future,” Simmons said in a story by BJ business writer Gloria Irwin.<o:p></o:p></span></p> <p class="MsoNormal"><span style="">No layoffs are planned and existing labor contracts will be honored.<span style=""> </span>Also no immediate changes in the newspaper’s leadership are planned.<o:p></o:p></span></p> <p><a href="http://www.ohio.com/mld/ohio/14765286.htm">In a sidebar</a>, BJ business writer Jim Mackinnon wrote, “Colleagues and critics call Black a tough-minded and honest businessman who holds his papers accountable but lets them operate autonomously for the most part.<o:p></o:p></p> <p>“He is known for creative and surprising thinking.<o:p></o:p></p> <p>“About six years ago, Black rescued a daily newspaper from extinction in Hawaii (the Honolulu Star-Bulletin, now Black’s largest paper) and along the way showed he's not afraid to duke it out with a much larger competitor.”</p> <p> </p> <p class="MsoNormal"><span style="">The <a href="http://www.cleveland.com/business/plaindealer/index.ssf?/base/business/1149755587195350.xml&coll=2"><span style="font-style: italic;">Plain Dealer</span></a>, whose owner, Advance Publications, was considered to be one on the major bidders, also reported on the sale although the story carried no details about Advance’s bid.<o:p></o:p></span></p> <p class="MsoNormal"><span style=""><!--[if !supportEmptyParas]--> <o:p></o:p></span></p> <p class="MsoNormal"><span style="">The <a style="font-style: italic;" href="http://www.cantonrep.com/index.php?ID=290521&Category=5">Canton Repository</a> carried the Associated Press’ story with local comments by Rep publisher David Greenfield.<span style=""> </span>He urged that the new owner be given a chance to produce a quality product before people decide on the merits of the sale.<o:p></o:p></span></p> <p class="MsoNormal"><span style=""><!--[if !supportEmptyParas]--> <o:p></o:p></span></p> <p class="MsoNormal"><span style="">Greenfield said, “I was publisher here when the Canton newspaper was sold to Copley Press, and it turned out to be a enormously positive thing.”<o:p></o:p></span></p> <p style="font-weight: bold;">'Private owners can be positive for newspapers'</p> <p>In a story Friday, <a href="http://www.ohio.com/mld/ohio/14778050.htm">Ohio.com</a> reported on a number of aspects related to the BJ's purchase by a private owner. Northeast Ohio will have no major newspaper owned by publicly held company.</p> <p>Interestingly Merrill Lynch's Lauren Rich Fine, perhaps the nation's leading media analyst, had made a similar point in a speech to the Akron Roundtable June 1. <a href="http://www.cleveland.com/business/plaindealer/index.ssf?/base/business/1149237210317980.xml&coll=2">The<span style="font-style: italic;"> Plain Dealer's</span> story</a> on Fine's speech led: "In an era of shrinking profits, newspapers would be better off if local billionaires or privately held companies owned them. . . ."</p> <p>Referring to Fine's speech, Ohio.com Friday quoted her as having said, "Any company that doesn't need to go public shouldn't."<br /></p> <p>Both in Fine's speech and comments by analyst John Morton in Friday's story on Ohio.com, it was emphasized that newspapers are still very profitable.<br /></p> <p>Morton said, "Newspapers are still cash cows. Even those 12 (newspapers) that McClatchy is shucking off have pretty high cash flows; they're just not in growing markets."<br /><o:p></o:p></p> <p class="MsoNormal"><span style=""><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com1tag:blogger.com,1999:blog-20161738.post-1146838685643273472006-05-05T10:16:00.000-04:002006-05-08T12:55:14.900-04:00Poets--yesterday's bloggers--have written numerous odes to spring. Many have love, nature and, appropriately, ideas bursting forth. Spring certainly is my favorite time on campus with a wide assortment of events, speakers and performances to stimulate an aging mind.<br /><br />The annual Symposium on Demococracy, started by Kent State President Carol Cartwright in 2000, has become a spring fixture. Although only the second symposium focused directly on the media, every year we find the topic relates to the media in one way or another. It was certainly true this year with the theme on Democratic Policy Deliberations in Science, Religion and Politics, co-chaired by Jim Gaudino, dean of the College of Communication and Information. Keynote speakers, all covered by the <span style="font-style: italic;">Daily Kent Stater,</span> were<br /><ul> <li><a href="http://www.stateronline.com/media/storage/paper867/news/2006/05/03/News/Students.Are.Not.As.Involved.Today.As.In.1970.Speaker.Says-1899658.shtml?norewrite200605051024&sourcedomain=www.stateronline.com">David Zarefsky</a> of Northwestern University on the importance of the public forum in a democracy, </li><li><a href="http://www.stateronline.com/media/storage/paper867/news/2006/05/03/News/Speaker.Ties.Darwinism.To.Religion-1899656.shtml?norewrite200605081025&amp;sourcedomain=www.stateronline.com">Philip Kitcher</a> of Columbia University on the division between people who accept the views of the scientific community on evolution and those who prescribe to a religion/creator- oriented view, and<br /></li> <li><a href="http://www.stateronline.com/media/storage/paper867/news/2006/05/04/News/Darwinism.And.Democracy.Intertwine.At.Symposium-1900896.shtml?norewrite200605081039&sourcedomain=www.stateronline.com">John Campbell</a> of the University of Memphis on the need to address the evolution debate through public discourse. Campbell, whose doctoral dissertation was a rhetorical analysis of Charles Darwin's <span style="font-style: italic;">On the Origin of Species</span>, emphasized the book showed Darwin's genius as a persuasive communicator (convincing the doubtful 19th century scientific community) as well as a scientist.</li> </ul>One conclusion: Darwin was, or could have been, a great journalist. Obviously he would have been superb on the science beat, but with his skills of observation, analysis and persuasion, I think he'd have been an excellent editorial writer.<br /><br />The keynote talks will be published online, and they are well worth reading. I'll keep you posted.<br /><br /><span style="font-weight: bold;">And on the Convergence Front</span><font><br /><br />Meanwhile, new media pioneer Rob Curley brought his traveling cyberjournalism show to Taylor Hall in late April. Curley is director of new media and convergence for the <span style="font-style: italic;">Naples</span>, Fla., <span style="font-style: italic;">Daily News</span>. Journalism and Mass Communication Professor (and blogger) <a href="http://kentjmc.blogspot.com/">Fred Endres discusses Curley's presentation</a> and relates it to journalism education at the Kent JMC Blog.<br /><br />Some of Curley's points are traditional: emphasis on writing for journalism students and local news coverage <font>("hyper-local" as Endres reports) <font>for news organizations.<br /><br />Curley acknowledges his approach to news/information coverage and presentation requires a lot of staff, both in information-gathering (think more interns) and technology.<br /><br />Especially interesting is Endres' update on "New Jargon (to accompany New Media)." New terms include "webification," "internization" and "organic convergence."<br /><span style="font-weight: bold;"><br />A Victory for Bloggers</span><br /><br />The blogging world is abuzz with the <a href="http://adage.com/print?article_id=109009">victory of Maine blogger Lance Dutson</a>, who had harshly criticized the state's Office of Tourism and its advertising agency. The agency filed suit against Dutson; his supporters, including the <a href="http://www.mediabloggers.org/archives/2006/05/mba_legal_alert_1.php">Media Bloggers Association</a> and the <span style="font-style: italic;">Boston Globe</span>, rushed to his defense. Last week ended with the ad agency dropping the suit, saying the battle "had taken a life of its own."<br /><br />The incident is one more example of blogging (and other new media) climbing toward journalistic credibility.<br /><br /><br /></span></span></span>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com10tag:blogger.com,1999:blog-20161738.post-1145634549970717772006-04-21T11:42:00.000-04:002006-04-21T12:41:23.300-04:00<!--[if !supportEmptyParas]--><!--[endif]--><o:p></o:p> <p class="MsoNormal">Media on the go was the main topic for the Media Mindsets group this week.<span style=""> </span><a href="http://www.u-turnmediagroup.com/">U-Turn</a>, an international company, had representatives on the Kent State campus April 17 and 18 to display its mobile media delivery platform and discuss opportunities for working with Media Mindsets and Kent State.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Jim Gaudino, dean of KSU’s <a href="http://www.kent.edu/cci/">College of Communication and Information</a>, said, “A partnership would offer a lot of avenues for discussions of content and opportunities for research.”</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">A joint effort would include using the company’s <a href="http://www.u-turnmediagroup.com/prod_vizover.php">Vizgo content management system</a> to produce and deliver content to both campus and off-campus users.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Potential applications could include not only delivery of media content but also university information such as class and exam schedules, enrollment information and sports schedules.<span style=""> </span>And, particularly of interest to anyone who has ever tried to explain to a visitor how to reach Taylor Hall and where to park, maps of the university. </p> <p class="MsoNormal">A group of Journalism and Mass Communication majors sat in on one of the meetings and heard the company’s representatives talk about opportunities that included roles for student media.<span style=""> </span>One example for cross-promotion cited in a <a href="http://www.stateronline.com/media/storage/paper867/news/2006/04/19/News/Mobile.Media.Delivery.System.Could.Improve.The.University.Lifestyle-1860326.shtml?norewrite200604211145&sourcedomain=www.stateronline.com"><span style="font-style: italic;">Daily Kent Stater</span> story</a>: A contest on mobile phone that could drive people to student media Web sites to find out the winner and to TV-2 for an interview. </p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Dean Gaudino, quoted in <span style="font-style: italic;">The Daily Kent Stater</span>, said, “(A partnership) fits right into student media.”<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">U-Turn has offices in Denver, the Czech Republic and Australia.<span style=""> </span>Its primary U.S. venture currently is a partnership with <a href="http://www.channel3000.com/index.html">WISC TV-3 </a>in Madison, Wis.<span style=""> </span>Viewers can get the station’s mobile report, <a href="http://www.c3ktogo.com/">C3K To Go</a>, on their cell phones.</p> <p class="MsoNormal"> </p> <p style="font-weight: bold;" class="MsoNormal">Follow Up</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">The Media Mindsets group will discuss opportunities for partnering with U-Turn and potential arrangements at its next meeting, Wednesday, April 26 at 3 p.m. in 317 Moulton Hall.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Anyone interested in the project is invited to attend.<span style=""> </span>And you can post your comments on the U-Turn project and research related to it by clicking on "Comments" at the end to this posting.</p> <p class="MsoNormal"> </p> <p style="font-weight: bold;" class="MsoNormal">Breaking the Rules</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">While we are exploring the future and encouraging students, faculty and professionals to think outside the box--or redraw the box, words from the Television Bureau of Advertising’s annual conference are worth reading.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">“Conventional wisdom (is) an enemy at a time like this," according to Beth Comstock, president for digital media and market development at NBC Universal.<span style=""> </span>“In media today, I don’t think think there’s a single rule that can’t—and frankly, probably shouldn’t—be broken.”</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Quoted in a <a href="http://www.nytimes.com/2006/04/21/business/media/21adco.html?_r=1&amp;oref=slogin">New York Times story</a> (free subscription required), she added:</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">“It isn’t just about driving growth.<span style=""> </span>It’s about staying in business.”<span style=""> </span></p> <p class="MsoNormal">Other suggestions from the conference:</p> <ul> <li>"Be like Google, in a constant beta state."</li> <li>Cross-promote: use TV station content to drive traffic to the Internet.</li> <li>Take advantage of user-generated/consumer-created content to build emotional ties with customers.</li> <li>Offer opportunities for social networking (like <a href="http://www.myspace.com/">MySpace</a>), streaming video (like <a href="http://www.youtube.com/">YouTube</a>) and mobile marketing.<br /></li> </ul>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com2tag:blogger.com,1999:blog-20161738.post-1144773949473128642006-04-11T12:41:00.000-04:002006-04-12T10:40:43.310-04:00<p class="MsoNormal"><!--[if !supportEmptyParas]--> </p> <!--[endif]--><o:p></o:p> <p class="MsoNormal">If it’s spring it’s time for . . . another media conference.<span style=""> </span>In fact, if the dean’s travel budget could afford it, we could take to the road for March and April.<span style=""> </span>Some media bloggers seem to do just that, reporting from one meeting after another.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal"><i>AdAge.com</i> has an interesting look at the <a href="http://adage.com/mediaworks/article?article_id=108375">Newspaper Association of America’s recent conference</a>.<span style=""> </span><span style="font-style: italic;">AdAge.com's</span> conclusion: Newspaper publishers, tired of hearing about circulation declines and lost advertising, are “really, really eager to change the subject.” <span style=""> </span>Outgoing NAA President Jay Smith, president of Cox Newspapers, said, “The world changed a lot and we changed a little.”<span style=""> </span>He added, “We need to stop whining and start winning.”<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Reports from the cable industry have a much different tone.<span style=""> </span>Clearly the focus at cable’s major convention, the NCTA national show, was on developing new content and new business models.<span style=""> </span>As Comcast COO Steve Burke said, you can wish for the days of basic cable “or you can say, ‘What is the next business model, the next great way to create content and put it out there?’”</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal"><i>Broadcasting & Cable</i> has a number of stories from that convention, and two in particular highlighted aspects of convergence.<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">In one story major executives from different factions of the cable industry called for <a href="http://www.broadcastingcable.com/article/CA6323650.html?display=Breaking+News&amp;referral=SUPP&nid=2228">cooperation throughout the industry</a>.<span style=""> </span><i>Broadcasting &amp; Cable</i> reported, “Asserting that cable is a healthy and growing medium, the panelists stressed that the key to their respective successes was sharing a symbiotic relationship, exploiting each other’s services to grow their overall business.”<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Comcast Chairman/CEO Brian Roberts said, “There’s never been more new products to sell,” citing Comcast’s 6,000 shows on VOD (video on demand) as an example,</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">A second report from the final panel on <a href="http://www.broadcastingcable.com/article/CA6324244.html?display=Breaking+News&referral=SUPP&amp;nid=2228">“Converging on Change: What’s in Store and Who’s Behind It,”</a> highlighted some of the ways cable has moved beyond TV—and ahead of their competitor, the telcos—in offering access to content in new ways.<span style=""> </span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">Comcast‘s Burke pointed to the video-on-demand/mobile horror network that Comcast and Sony announced at the show as an example.</p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal">And finally a word on engagement from MTV Chairman and CEO Judy McGrath: “If you engage people and they want to share (content), forward it, blog about it, they’re more deeply involved with you.<span style=""> </span>That increases the value chain.”<span style=""> </span></p> <p class="MsoNormal"><span style="font-weight: bold;">A Recruit for Citizen Journalism</span> <!--[endif]--><o:p></o:p></p> <p class="MsoNormal">Pioneering new media columnist Steve Outing has left the <a href="http://www.poynter.org/">Poynter Media Institute</a> to join what he calls “a citizen-media-based startup company, <i>the Enthusiast Group.</i><span style=""> </span>The company is based in Boulder, Colo., so Outing will face climate and generation shock among other things.<span style=""> </span>(He’s apparently a devotee of mountain biking and his new group’s first site is about biking.) </p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <o:p></o:p></p> <p class="MsoNormal"><!--[if !supportEmptyParas]-->Outing’s farewell gift is a group of six articles on citJ, i.e., citizen journalism. Among the topics he deals with are the growing acceptance of <a href="http://www.poynter.org/content/content_view.asp?id=96569">citizen journalism</a> by the traditional media and<font> <a href="http://www.poynter.org/content/content_view.asp?id=96566">business models</a> for the citizen journalist. Together the acticles provide a good rundown on where citJ stand today.<br /><br /><span style="font-weight: bold;">What's Web 2.0?</span> <!--[endif]--><o:p></o:p></span></p><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><p class="MsoNormal"><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font>We’ve mentioned the <a href="http://www.pbs.org/mediashift/info/"><span style="font-style: italic;">MediaShift</span></a> blog previously, and Rosemary DuMont has posted material from it.<span style=""> </span>The blog is written by Mark Glaser and posted on the PBS Website.<span style=""> </span><br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></spa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</span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font> 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class="MsoNormal"><!--[if !supportEmptyParas]--><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font></span><font></span><font></span></span></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font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<font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font>One of its occasional features is Jargon Watch. </span><font>Apparently I haven’t been the only one wondering about the</span><a href="http://www.pbs.org/mediashift/2006/04/jargon_watchwhat_is_web_20_and.html"> term Web 2.0.</a><span style=""> </span>On Monday Glaser posted a good backgrounder that includes definitions, examples of Web 2.0 companies (as opposed to Web 1.0 companies) and people who love/hate the term.<br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></sp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t></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font>Now if someone will just explain "rich media."<br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com1tag:blogger.com,1999:blog-20161738.post-1143481909665418112006-03-27T12:50:00.000-05:002006-03-27T13:01:39.750-05:00<p class="MsoNormal" style="">One of the most-used media buzzwords in the last year has been "engagement." It is also one of the least understood because it is used in different ways by people in different parts of the media. One report notes that "the creation of a 'one size fits all,' universal definition of engagement is unlikely."</p> <p class="MsoNormal" style="">Some researchers correlate engagement with time spent in an activity as <a href="http://www.imediaconnection.com/content/8691.asp">comScore Media Matrix</a> did in a report on online activity. Other research couples time spent with measures of involvement or relevance.</p> <p class="MsoNormal" style="">For advertising professionals, the fragmentation of the media audience, consumer-generated media and the innovation of search marketing are three of the trends spurring them to look for alternatives to measures such as gross rating points.</p> <p class="MsoNormal" style=""><a href="http://adage.com/news.cms?newsId=48362">One definition:</a> "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context," said Joe Plummer, the chief research officer of the Advertising Research Foundation (ARF), at the group's annual conference last week. ARF will work to develop quantifiable measures of engagement. (The <a href="http://www.nytimes.com/2006/03/21/business/media/21adco.html?_r=1&oref=slogin">New York Times</a> and <a href="http://adage.com/news.cms?newsId=48332">AdAge.com's MediaWorks</a> had worthwhile stories on the ARF conference.)</p> <p class="MsoNormal" style=""><a href="http://www.magazine.org/advertising_and_pib/engagementguide.pdf">One of the most valuable reports on engagement</a> is by the Magazine Publishers of America, which developed a guide combining 35 research studies. The report features studies dealing with both advertising and news content. Some key points from their <a href="http://www.magazine.org/Press_Room/MPA_Press_Releases/15681.cfm">news release</a>:</p> <ul type="disc"> <li class="MsoNormal" style="">Engagement is complex because a variety of exposure and relationship factors affect engagement, making simplified rankings misleading.</li><li class="MsoNormal" style="">Engagement with a medium often differs from engagement with advertising.</li><li class="MsoNormal" style="">Engagement factors vary by demographic segment, by medium and by genres within media.</li> </ul> <p class="MsoNormal" style="">The<a href="http://adage.com/news.cms?newsId=48362"> </a><a href="http://adage.com/news.cms?newsId=48362">full </a><a href="http://adage.com/news.cms?newsId=48362">document</a> with references for the 35 reports cited is available.</p> <p class="MsoNormal" style=""><a href="http://www.mediamanagementcenter.org/opa/OPA_overview.pdf">Another approach to user engagement</a> was used by Northwestern's Media Management Center in a 2005 study with the Online Publishers Association. Researchers compiled 154 descriptive statements such as "This site really stimulates my curiosity" into an online questionnaire. Then, based on responses from 2,215, researchers factored the statements into 22 experiences, or dimensions of engagement.</p> <p class="MsoNormal" style=""><b>Newspaper Business: The Changes Keep Coming</b></p> <p class="MsoNormal" style="">The newspaper business has been prominently in the news recently, especially on the business pages and in communities nationwide with a paper published by Knight Ridder. Most readers are familiar with the basic story: McClatchy buys Knight Ridder in a $4.5-billion deal, then announces it will sell 12 of the papers that don’t fit <a href="http://adage.com/news.cms?newsId=48301">McClatchy’s high-growth strategy</a>.</p> <p class="MsoNormal" style="">In Northeast Ohio we were surprised with the news that John Knight’s home paper, the Akron <i>Beacon Journal</i>, is one of the papers to be sold. In another twist, <i>Beacon Journal</i> columnist Diane Evans and former editor (and Kent State journalism professional-in-residence) Jan Leach were reported by <i>Crain’s Cleveland Business</i> to be among a group developing <a href="http://www.crainscleveland.com/apps/pbcs.dll/article?AID=/20060322/FREE/60322022/1025">an independent news/information Web site</a>. Evans said the site is expected to be running by the end of the year.</p> <p class="MsoNormal" style="">In a report from the Wharton School at the University of Pennsylvania, three business professors and others produced an interesting <a href="http://knowledge.wharton.upenn.edu/index.cfm?fa=viewArticle&amp;id=1425">analysis of the newspaper business</a> after the sale was announced. They emphasized the newspaper business--and the Knight Ridder papers--are profitable, but revenues are basically flat, the sign of a stale industry. Much of the data is taken from <a href="http://www.stateofthenewsmedia.com/2006/index.asp"><i>The State of the News Media Report 2006: An Annual Report on American Journalism</i></a>, which was cited in the March 15 <i>Media Mindsets</i> blog.</p> <p class="MsoNormal" style="">Looking toward the future, <i>Business Week</i>, in an article titled <a href="http://www.businessweek.com/technology/content/mar2006/tc20060320_258417.htm?chan=technology_technology+index+page_today%27s+top+stories">Newspapers: From Print to Pixels</a>, assessed how some of the major U.S. newspapers are doing in developing a Web presence. The magazine reports newspapers must go beyond the "online newspaper" approach and they must step up their pace of innovation. The story's conclusion: The newspaper business faces life-altering changes, but it can survive them."</p> <p class="MsoNormal" style="">The changing newspaper business was also the focus of a <i>Wall Street Journal</i> story, which stressed <a href="http://online.wsj.com/article_email/SB114299723393804903-lMyQjAxMDE2NDIyMzkyOTM3Wj.html">newspapers need to adopt new tactics</a> for attracting young readers and small advertisers in particular. Niche publications, some of which are free weekly publications, carry lower-priced advertising, reflecting their smaller circulation. The story reports Gannett has nearly 1,000 such publications, up from about 200 in 2000. Some newspapers also are making significant changes in classified advertising, including offering free classifieds for individuals.</p> <p class="MsoNormal" style=""><b>'Generation Wireless'</b><br /><b><br /></b>An <a href="http://adage.com/news.cms?newsId=48342">AdAge.com story</a> reports a majority, 57%, of teens aged 13-17 have a cellphone Young adults, aged 18-24, are more likely to snap cellphone pictures and buy ringtones, according to data from M:Metrics, but the younger users are the biggest enthusiasts for most wireless content and features such as messaging, game downloads, photo services and sports and entertainment news. Of course, only 18% on the 13-17 year olds are paying for their own<br />cell services.</p> <p class="MsoNormal" style=""><b>--Joe Harper</b></p>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1142446957576743732006-03-15T12:36:00.000-05:002006-03-25T16:10:55.216-05:00While thousands of journalists, diaryists and others are just posting their first blogs comes the report that blogs may have peaked, at least as business investments. One example: Controlling stake in bloggish newsletter <a href="http://www.dailycandy.com/">Daily Candy</a> went for $3.5 million in 2003, and the <span style="font-style: italic;">Wall Street Journal</span> reported last month that the site now could sell for more than $100 million.<br /><br />An article in <a href="http://www.newyorkmetro.com/news/media/15967/"><span style="font-style: italic;">New York</span></a> magazine suggested blogs can be categorized as A-list, B-list and C-list with the A-list consisting of "a few extremely lucky, well-trafficked blogs." Political blog Kos suggests the 2008 "campaigns will hire the same ol' consultants doing the same ol' crappy websites (and thinking that 'blogging' is cutting edge and hip)."<br /><br /><span style="font-weight: bold;">Blogging at Newspapers</span><br /><br />Jay Rosen and his students at New York University have a report on the <a href="http://journalism.nyu.edu/pubzone/blueplate/issue1/best_nwsps/index.php">Best Blogging Newspapers in the U.S.</a> No. 1? The <span style="font-style: italic;">Houston Chronicle</span>. For the <span style="font-style: italic;">Cleveland Plain Dealer</span>, the reports says the newspaper has 40-plus blogs: "Latest hard news, Olympics, Tech, Reader representative, Local issues, Playaway audio books."<br /><br />Rosen calls his class' reports Blue Plate Specials, which are "<span style="font-size:100%;">a mix of blog posts, interviews, and informational features on a single subject."<br /><br /><span style="font-weight: bold;">And in China, "bo ke'<br /><span style="font-weight: bold;"><br /></span></span>Not to be outdone the Chinese government has begun posting blogs, called "bo ke," to boost interest in the government. <a href="http://news.yahoo.com/s/ap/20060305/ap_on_hi_te/china_politics_bloggers">Yahoo! News</a> says the blogs are popular with young people in spite of censorship. So far only eight of 5,000 official representatives have been </span>approved to post comments online.<br /><br /><span style="font-weight: bold;">The State of the U.S. Media<br /></span><font><br />The Project for Excellence in Journalism has just released its <a href="http://www.stateofthenewsmedia.com/2006/index.asp">2006 report on American journalism</a>. The Project for Excellence is an institute affiliated with the Columbia University Graduate School of Journalism, and the study was funded by the Pew Charitable Trusts. (Apparently "excellence" does not include writing tightly. The report is 178,000 words or more than 700 pages. The <a href="http://journalism.org/executivesummary.pdf">executive summary</a> is a more-manageable 29 pages.)<br /><br />There seems to be little that is surprising in the report, but researchers will find it a valuable source. It is filled with details, e.g., the Philadelphia Inquirer had 46 reporters covering the city in 1990; today the number is 24. The report covers media sectors from ethnic and alternative media to networks, and for each sector it examines six areas: content, audience trends, economics, ownership, newsroom investment and public attitudes.</span>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1141051215946247392006-02-27T09:35:00.000-05:002006-02-27T14:55:47.376-05:00<font>Measuring audiences has seldom been in the news more.<br /><br /><span style="font-style: italic;">Broadcasting & Cable</span> reports Nielsen is going to include <a href="http://www.broadcastingcable.com/article/CA6307535.html?display=Breaking+News&amp;referral=SUPP&nid=2228">college students</a> in its national TV ratings starting early next year. This "will measure viewing for students living in dorms, sorority and fraternity houses and off-campus apartments," the first time the company has included viewing outside the home. But not bars, offices and restaurants.<br /><br />Results during tests show college students living away from home watched an average of 24.3 hours of TV per week, which Nielsen estimates could result in as much as 12% higher viewing levels for ages 18-24. This obviously will boost youth-oriented networks and shows. For future research: How do the networks' lineups of 2005, 2006 compare with 2007 and later?<br /><br /><span style="font-weight: bold;">VOD and Live Audiences</span><font><br /><br />Nielsen and Comcast have teamed in a survey on TV viewing in households with <a href="http://www.adage.com/news.cms?newsId=47853">video-on-demand services</a>. According to <span style="font-style: italic;">AdAge.com</span>, "The good news for advertisers was that among the most sampled content were shorter videos available for free, like music videos. The not-so-positive news (for advertisers): the most watched programs . . . hailed from advertising-free subscription services such as HBO."<br /><br />Biggest VOD users: those ages 18-34 and children (2-11). More trials are planned.<br /><br /><span style="font-weight: bold;">Interview With Nielsen's CEO</span><br /><br />In an interview in <a style="font-style: italic;" href="http://www.forbes.com/2006/02/22/james-brady-on-media-cx_jb_0223nielsen.html">Forbes</a>, Nielsen Media Research CEO Susan D. Whiting talks about some of the challenges facing the company, including measuring minority audiences and audiences using the Internet. In addition to heading Nielsen Media Research, she is executive vice president of Nielsen's Dutch parent, VNU, which means she is spending considerable time outside the U.S..<br /><br />Whiting, an alumna of Denison University, also touches on Nielsen's 18-month management- training program for graduates just out of college.<br /><span style="font-weight: bold;"><br />Good News for Old Media?<br /><br /></span>Don't touch that dial, says <a style="font-style: italic;" href="http://www.marketwatch.com/News/Story/Story.aspx?guid=%7B426AABCD%2D32C7%2D43F9%2D85A9%2D9EE91A1AE573%7D&siteid=mktw&amp;dist=nwhfunds">Marketwatch.com</a>, which reports that some stock analysts are recommending investing in established media companies. Reason? The value of media stocks has fallen almost 6% a year for the last five years. "The quality of these businesses, which in many cases are irreplaceable, and the ability to grow future cash-flows are underappreciated by the market," says Hersh Cohen, who manages the Smith Barney Appreciation Fund.<br /><br /><span style="font-weight: bold;">I'll Take Cricket for $612 Million</span><br /><br />If the Olympics didn't convince you of the global reach of sports and the media, how about this? Nimbus won the contract for cable, broadband and direct-to-home rights to carry <a href="http://www.contentsutra.com/blog/_archives/2006/2/18/1768957.html">Indian cricket</a> for four years. It works out to $4.8 million per day for 165 days of cricket. (Some Indian advertisers believe Nimbus paid too much.)<br /><br />And there is even fantasy league cricket for the upcoming India v. England series.<br /><span style="font-weight: bold;"></span></span></span>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1139955672728719612006-02-14T17:11:00.000-05:002006-02-15T08:52:07.316-05:00Welcome to everyone from the Illinois Online Conference who is checking out the Media Mindsets blog. Media Mindsets is made up a group of faculty members from the College of Communication and Information at Kent State University in Kent, Ohio.<br /><br />The group is interested in particular in the ways college (and younger) students are using the media with emphasis on changes in media use brought on by the new media and services. The blog is designed primarily to keep members up to date on developments in this burgeoning field.Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1139755504841757672006-02-12T09:43:00.000-05:002006-02-14T22:46:33.690-05:00Almost every day brings reports on new technological developments or new services that extend the media beyond what we have traditionally known. And in recent months many of developments have centered on VOD (video on demand).<br /><br />At a conference in New York last week, AOL Media President Michael Kelly was quoted as saying, "All e-media content will be available on demand in five years."<br /><br />Just what is video on demand? August Grant and Jennifer Meadows in <span style="font-style: italic;">Communication Technology Update</span> define it as "A pay-per-view television service in which a viewer can order a program from a menu and have it delivered instantly to the television, typically with the ability to pause, rewind, etc." And, of course, there is also online video on demand.<br /><br />Current content extends from movies on demand to the NBA offering VOD basketball games in China.<br /><br />TV households with video on demand actually watched more TV than did those without VOD, according to an <a href="http://www.adage.com/news.cms?newsId=47853">AdAge Online</a> report on a joint study by Nielsen Media Research and Comcast. Not surprisingly the VOD audience appears to be younger with VOD use high in the 2-11 and 18-34 age groups. Accurate measurement of VOD is particularly difficult, and both Nielsen and Comcast plan more tests.<br /><br />Also an article in the <a href="http://%0Ahttp://www.nytimes.com/2006/02/13/business/media/13adcol.html">New York Times</a> this week reported on changes that Nielsen Media Research has made in reporting television viewing in households with digital video recorders (DVRs). Nielsen is now reporting figures for live TV viewing and also for live plus 24 hours and live plus seven days. Which figure do you use in calculating rates for a 30-second commercial?<br /><p class="MsoNormal"><span style="font-weight: bold;">Olympic snapshot</span><br /></p> <p class="MsoNormal">The first days of the winter Olympics show <a href="www.nbcolympics.com/index.html">NBC's Web site</a> is attracting a much larger number of viewers than previous games. Page views were up 63 % from the 2004 summer games and 400% from the Salt Lake City winter games in 2002.<br /></p> <p class="MsoNormal">In addition to the daily TV broadcasts, NBC is offering information in a number of packages, according to the <a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/02/13/AR2006021301987.html">Washington Post</a>. A daily podcast with anchor Bob Costas, downloadable through iTunes, is one example. Other business partners include Google and rival ESPN.com<br /></p> <p class="MsoNormal"><span style="font-weight: bold;">Gracie on convergence</span><font><br /></span></p><font><font><font><font><font><font><font><font><font><font><font> </span></span></span></span></span></span></span></span></span></span></span><p class="MsoNormal"><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font>Assistant professor Gracie Lawson-Borders will speak on Media, Technology and Convergence Thursday as the first lecturer in the College of Communication and Information's Distinguished Scholar Series. Lawson-Borders is the author of <span style="font-style: italic;">Media Organizations and Convergence: Case Studies of Convergence Pioneers</span> (Mahwah, N.J.: Lawrence Erlbaum, 2006). She also teaches a class on media convergence.<br /><br />The speech will be 9:30-11:30 a.m. in Murphy Auditorium in the KSU Museum.<br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font><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t></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><font></span><span style="font-weight: bold;">--Joe Harper</span><br /></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1138058784984251512006-01-23T18:24:00.000-05:002006-02-04T13:13:52.746-05:00<style class="text12" id="news_title"></style>Here is a new blog that Val Kelly found: <a href="http://www.pbs.org/mediashift/">MediaShift</a>, which is posted on the PBS site. In several ways this site is a model for the MediaMindsets blog. MediaShift's purpose, as posted, is to "track how new media . . . are changing society and culture." And it has a reading list of books, links to blogs and Web sites (13 mentioned) and a glossary (11 terms). The blog also posts a weekly Top Five items related to people, trends and technology.<br /><br />One article of relevance to Media Mindsets is an interview with <a href="http://www.pbs.org/mediashift/2006/01/digging_deeperdan_gillmor_find.html">Dan Gillmor</a>, posted this week (1/31).<a href="http://"></a><br /><br />Gillmor is the former technology expert and columnist at the San Jose Mercury News who left to promote use of new media in grassroots (citizen) journalism. He has recently started the non-profit <a href="http://citmedia.org/" target="_blank" class="blines3" title="Link outside of this blog">Center for Citizen Media</a>. Two of his partners are the University of California at Berkeley’s Graduate School of Journalism and Harvard Law School’s Berkman Center for Internet & Society.<br /><br />I think Gillmor's center will cover somewhat the same territory as Media Mindsets, but I don't think it will duplicate our work. Certainly its work, especially with its university ties, will worth following.<br /><br /><span style="font-weight: bold;">New terms</span><br /><br />Almost every day I find a new term used in relating to new media or new services. A couple of these are Vlogs for video logs and Ultramercials, a registered trade mark. An <a href="http://www.ultramercial.com/paidcontent_gifbridge.html">Ultramercial</a> Ad Unit is "a full-screen multi-page format that viewers CHOOSE to watch in order to grain fr*ee access to normally paid content. "<http:><br /><br />I think we may want to begin our own glossary, either on this Blog site or on the new Media Mindsets Web page. Such a glossary would be easy to update and, I think, would both make a contribution and help us in communicating about our own work.<br /><span style="font-weight: bold;font-size:100%;" ><br /></span><span style="font-weight: bold;">Did someone say 'porn'?<br /><br /></span>At one point in our meeting last week, someone raised the topic of dealing with pornographic content in research on media use. As always the group discussion proceeded with caution (even though Dean Jim Gaudino was out of the room at the time).<br /><br />The new MediaShift site, mentioned above, also has a reference to adult content in its discussion on presenting video on small screens, i.e., video iPods<span style="font-weight: bold;">.<br /><br /></span><http:><span style="font-weight: bold;">Copy changes</span><br /><br /><span style="font-size:100%;">The last posting (1/20) discussed how Web sites have the potential to correct errors and then deny the original wording. This week the blog <a href="http://mobhappy.com/blog1/2006/01/27/how-not-to-deal-with-blogs-a-case-study/">Boing Boing</a> has an example of the change being made--and the original source getting caught.<br /><br /></span></http:></http:><p style="font-weight: bold;" class="MsoNormal"><span style="font-size:100%;">Gatekeeping</span></p> <p class="MsoNormal"><!--[if !supportEmptyParas]--> <span style="font-size:100%;"><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:100%;">Any discussion of grassroots journalism probably brings to mind, at least for academicians, the question of the gatekeeping.<span style=""> </span><a href="http://money.cnn.com/2006/01/17/technology/pluggedin_fortune/">Fortune</a> magazine has a recent article on this topic.<br /><a href="http://money.cnn.com/2006/01/17/technology/pluggedin_fortune/"><br /></a></span></p> <p class="MsoNormal"><span style="font-size:100%;">--Joe Harper<o:p></o:p></span></p> <span style="font-size:100%;"><http:><http:></http:></http:></span><http:><a href="http://www.blogger.com/post-edit.g?blogID=20161738&postID=113805878498425151"><http: blogid="20161738&amp;postid=113805878498425151"></http:></a></http:><span style="font-size:100%;"><http:><http:></http:></http:></span>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1137687893925770082006-01-20T13:16:00.000-05:002006-02-03T12:01:28.300-05:00One of the issues we will be dealing with in the Media Mindsets project is how to measure audiences. The mainstream media have enough controversies measuring broadcast and newspaper audiences. Online audiences present a different set of problems. And now the developing/converging media with their combinations of news, entertainment and advertising bring unforeseen meaurement issues--and new terms.<br /><br />Gracie Lawson-Borders submitted a valuable article last month, <span style="font-style: italic;">Old Metrics in a New Era, </span><span class="text12" id="news_content"><</span><a href="http://www.poynter.org/profile/profile.asp?user=199230">http://www.poynter.org/profile/profile.asp?user=199230 </a>>.<font> It is posted on the CCI/Flashline group page, and it discusses SUM, which "tracks the level of interaction a user has with a Web site," and the issue of new statistics for new media. (Poynter is holding a conference on this subject March 12-15 <<a href="http://%3C/span%3E%3Cfont%3E">http://www.poynter.org/seminar/seminar_view.asp?int_seminarID=3800</a>>.)<br /><br /><span style="font-size:100%;"><span style="">The article contains links to four major audience-measurement services: comScore Media Metrix </span></span><font><font><font><font><font><a href="http://www.poynter.org/profile/profile.asp?user=199230"><span class="text12" id="news_content"> <</span></a><a href="http://Measurement">http://www.comscore.com/</a>>, Nielsen/NetRatings <<a href="http://www.netratings.com/">http://w</a><a href="http://www.netratings.com/">ww.netratings.com/</a>> , Scarborough Research <<a href="http://www.scarborough.com/">http://www.scarborough.com/</a>> and The Media Audit <<a href="http://www.themediaaudit.com/">http://www.themediaaudit.com/</a>>.<br /><br /><span style="font-weight: bold;">. . . and WOM (word-of-mouth) marketing</span><font><br /><br />Also from Poynter: Al Tompkins' column, Al's Morning Meeting today (1/20) writes about the Word of Mouth Marketing Association's meeting in Orlando, Fla. Topics of importance to this group include measuring the reach and impact of messages. New terms include buzz marketing and viral marketing.<br /><br />Related to this topic, the Nielsen research group (owned by VNU) has announced the creation of Nielsen BuzzMetrics Service to, according to their news release, "create the new global standard for measuring and understanding word-of-mouth behavior and influence." For more information, check <<a href="http://Measurement">http://www.nielsenbuzzmetrics.com/</a>>.<br /><br /><span style="font-weight: bold;">Comments</span><font><br /><br />Rosemary DuMont posted a comment following the introductory blog raising the question of how this blog relates to the group site on Flashline. I would hope this will become clearer in the coming weeks. We all have enough to read without needless duplication. We would appreciate your comments on the blog.<font><br /><br />The task of disseminating information and keeping everyone up to date on Media Mindsets is going to grow in the coming months, especially as Paul Haridakis and the Communication Studies literature review project begins to produce material.<br /><span style="font-weight: bold;"><span style="font-weight: bold;"><br />Nots, er, Notes<br /><br /></span></span><font><font>There were at least two spelling errors in the first blog; one was pointed out by a reader in South Africa (son Will). Those two have been corrected. However, the situation underlines a potentially important difference between the digital world and traditional media. Newspapers with more than one edition routinely correct mistakes between editions, but readers of the earlier edition may well have a copy of the mistake. Readers of last week's blog--or yesterday's or last month's--are unlikely to have verification that a particular statement had been posted.<br /><br />Politicians have commonly claimed they were misquoted when their statements draw fire. Now they can cite their hastily revised Web site to bolster their claim.<br /><br />--Joe Harper</span></span></span></span></span></span></span></span></span></span></span>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com0tag:blogger.com,1999:blog-20161738.post-1137076290574507042006-01-12T09:27:00.000-05:002006-01-28T18:22:25.010-05:00The Media Mindsets blog, as I envision it, is a work in progress. Today we move from discussion in meetings to putting thoughts in writing. (I almost said “on paper,” but that’s only one of the things I am having to change in my thinking.)<br /><br />Let me start by sharing some of my thoughts on the role that a Media Mindsets blog can serve. I invite you to offer your suggestions on directions in which the blog should move and topics it should—and should not—address.<br /><br />The creation of a blog should stimulate ideas and encourage discussion. Some personal blogs are heavily opinionated—and the opinion that prevails is that of the blog master. This blog is designed to be a research blog, not a personal blog, and, therefore, a forum for expressing ideas.<br /><br />First there is so much material being produced daily that relates to areas of interest and importance for members of the Media Mindsets group: new media technological developments, changes in media businesses, media use by different groups and so on.<br />A contribution I hope this blog can make is to help us sharpen the focus of the Media Mindsets project. Perhaps discussion engendered here will produce agenda items for our formal meetings.<br /><br />One goal for the blog is to reduce the amount of reading for the Media Mindsets group. Certainly if reading this blog becomes just more “chore,” it will have been counter-productive. I invite you to share with me sites that regularly or even occasionally post content of relevance for this project. I plan to write a new posting at least once a week with comments on and links to perhaps a half-dozen articles.<br /><br />A second function this blog can serve is to provide a communication outlet for the group. Pearle’s latest message went out to 24 people and this number is growing. It's getting to be difficult for everyone to have an opportunity to share his/her thoughts during meetings. And as the group grows, it is becoming harder to find meeting times that non-retired members can work into their schedules.<br /><br /><span style="font-weight: bold;">The technical side</span><br /><br />As for the technical side of the blog, credit Val Kelly, Rosemary DuMont and Sam Harper for getting me this far with the blog. Val is continuing to work on RSS feeds and related technical matters.<br /><br />I invite your comments on either the content of the blog or other matters related to it. Add a comment to the blog or send it to me at <a href="mailto:jharper@kent.edu">jharper@kent.edu</a><br />Actually you might want to do both while we are in the testing phase.<br /><br />Also you might test a couple of links to material related to media use. A good site to try is Pew's:<br /><br /><a href="http://www.pewinternet.org/">http://www.pewinternet.org/</a><br /><br />. . . and for a site updated on weekdays that includes some media usage material:<br /><br /><a href="http://www.iwantmedia.com/">http://www.iwantmedia.com/</a><br /><br />. . . which referred to a story at<br /><br /><a href="http://observer.com/media_offtherecord.asp" target="l">http://observer.com/media_offtherecord.asp</a><br /><br /><br />To go to a story posted on Flashline for the Media Mindsets group, try<br /><br /><a href="http://www.pewinternet.org/PPF/r/171/report_display.asp">http://www.pewinternet.org/PPF/r/171/report_display.asp</a><br /><span style="font-weight: bold;">--Joe Harper</span>Joehttp://www.blogger.com/profile/10639784557665785832noreply@blogger.com7