Media Missionary School

Can We Impact the Masses through Media?

2012-02-10T03:07:00.000-05:00

As you may know, a major prayer and worship event is scheduled to take place on March 15, 2012, in Los Angeles, California. The Cry Hollywood is billed as a day of fasting, prayer and worship aimed at the entertainment industry based in the Los Angeles area. The event will be held at the Gibson Amphitheater which is located at University Studios.

The organizers believe that we can impact our culture through mass media and entertainment. Director Faytene Grasseschi states “this is a cry for God to move with his love and power in entertainment media in a way that will impact the masses”. Grasseschi believes that the key is prayer, and by praying we can release God’s blessing for Hollywood and the entertainment industry.

There’s no question we need prayer, and it’s always a good thing when God’s people gather to pray for His intervention. The Cry for Hollywood may very well be the largest gathering of Christians who have ever assembled to pray for the entertainment industry.

But I do have a question. What happens the next day and the day after that? Is there a plan, an ongoing effort? I hope nobody takes this the wrong way. But one thing that the body of Christ does very well is supporting major events. But if everyone goes home and settles back into their normal routine, will anything really have been accomplished?

Changing the course of media and reaching the people who work in the entertainment industry is a long-term project. The battle will be won in the trenches. No one likes to fight in the trenches because it is difficult, sometimes bloody and, frankly, challenging. But there can be no victory unless we are willing to fully engage in the battle.

I believe God has been at work in Hollywood and the entertainment industry since the very beginning. You can find his love and power present if you know where to look. All he asks of us is to join him in his work.

Media Missionary School is committed to the long haul. We believe prayer must be continuous and daily. We need millions of Christians praying on an ongoing basis for both Christians who work in media and entertainment and for nonbelievers so they will come to know Christ as their Savior. The way this work will be accomplished is through raising up, equipping, training, and supporting future media professionals who will think, work and function as missionaries.

The real battle will not necessarily be fought in Hollywood but at the local church level. When we start to support our young people and help them in their vision as media missionaries, then we will be answering the call and God’s invitation to join him in his work. I firmly believe we cannot change the media or redeem Hollywood unless we first as the Body of Christ are willing to look at how media and the media culture have impacted our lives.

Let’s join in and support the work of The Cry Hollywood. But, at the same time, let’s not forget what must happen tomorrow and the day after that and the day after that. It will be a long-term commitment that will bring about real change in our culture.

For more info thecryhollywood.com

TheCRY Hollywood - Short Promo from TheCRY Hollywood on Vimeo.

Simple Lighting can take your project to the next level

2012-02-09T03:08:00.000-05:00

Even the simplest of shots needs to be lit properly, or it will look like your average home movie. Basic lighting required four lights – key light, fill light, rim light and a background light.

• Key Light

The key light models the subject and is often the most important light in the scene. It is often the foundation on which all other lights are based. In this case, it is a light placed to the left of the subject, perhaps representing a window light source (in the story of the shot).

• Fill Light

This light is designed to “fill” the harsh shadows created by the “key” light to create a more natural and rounded look. It will pick out detail and texture where otherwise there would be only dark shadows.

• Back Light

To add another dimension, a light source is mounted behind the subject. It hits the back of objects and the subject and gives a nice impression of three dimensionality.

• Background Light

The light has been positioned to illuminate the background of the scene to create a more natural look. Without it, there would be a fully lit subject sitting against a very dark background.

ARTISTIC LIGHTING

The choice of lighting style is one of the things that can significantly impact the speed at which you shoot. For instance, complicated, glossy lighting can take a great deal of time. Are you aiming for a film noir look or social realism? Or Ridley Scott’s “shafts of light” look or harsh, bright primary colors as used by Pedro Almodóvar or the dark and mood look of Se7en?

The choice of operating style will be the domain of the camera operator. It’s essentially a discussion about framing and camera movement. Are you going to shoot images that are “sat back”, static and symmetrical in a Kubrick-esqe style, or are you going to go for a shoot-from-the-hip wobbly cam style like The Insider, or are there going to be lots of slick track and dolly camera movements like your average American action movie, or will there be super fast track and dolly Scorsese style, or even Steadicam overload, again, Kubrick inspired?

Of course, on a low budget movie, you’re going to struggle to achieve any consistent look of excellence because there simply isn’t time or resources, but as long as everyone is talking the same language, then the on-set short hand between DP, AD and director will speed things up.

Artistic Lighting Touches

Good lighting technique aims to illustrate the subject from three sources: key light, fill, and backlight.

You may also add other light sources for effect.

Eyelight aims a bright light directly into an actor’s eyes. It creates a sparkle in the eye that audiences find appealing and warm. Traditionally, movie star heroes always get eyelight, and their villainous opponents don’t, giving the “bad guy” or soulless look.

Kicker is an extra highlight located above or to the side of a subject to emphasize its contours. A kicker can make an actor’s hair appear lustrous or can emphasize her jaw line to make her seem more forceful or resolute.

Spotlight is a high-intensity beam on a small area, often in marked contrast to a darker area. For example, a light spilling from a doorway into a dark hallway could be created by a spotlight located behind the door.

Rim Light is focused on the subject directly from behind to highlight its edges. It can make an actor literally appear to glow. In effect, it is a more intense type of backlight.

Background Light throws extra illumination on the wall or scenery in back of the subject. Its purpose is usually to bring out details that would otherwise be lost in the shadows. Lighting involves the single most important set of decisions that will affect the quality of the video or film image. It determines what the audience sees, where they focus their attention, and the mood of the scene.

To control lighting on the set:

• Motivate the key light—make the audiences think key light comes from a window or a lamp they can see.
• Keep contrast low—tone down highlights and add fill lighting to shadow areas.
• White balance manually each time you change the lighting source.
• Make adjustments as light changes during the day.
• Consider how highlights could add artistic touches and interests to your video imagery.

LIGHTING FOR THE FILM LOOK

Film (because of its makeup) has a specific look – softer, warmer, and richer – it provides a specific aesthetic look. Digital video (all video) normally looks sharper, cooler, and more real than film, especially if you use a standard “positive” lighting technique.

If you use “negative” lighting (using shadow to shape, take light away, and work from the camera lens’ most open position for our DV cameras 1.4), you can use a standard “positive” lighting technique.

Equipment

Basic light source or sun
Reflectors, including diffuser
Flags (light masking objects)
Light meter or trustable color monitor (the LCD on the VX 2000) meter settings (ISO = 320, FPS = 30, lens 1.4)

Principles

The soft look comes from a lower “depth of field” (the amount of area in focus). Therefore, it is necessary to use the open iris setting as much as possible (f – 1.4).

The reduction or elimination of “flat” light. The richness comes, in part, as a result of lighting the subject in such a way as to get modeling of the subject as well as background separation. This is different than normal lighting, which floods or fills the subject while providing background separation. In addition, reduction of the “flat” light effect demands the use of masking or “flagging” part or all of the background or elements that can cause distraction to the subject.

Providing depth and shape to the subject through the use of foreground objects and selected background objects. The lighting of these objects is very subjective and is based on a soft backlit or bounce lit concept.

Possible use of lighting textures – “cookies” or “gobos” used in front of a light source to break up, model, or even give a sense of location to the scene through the light.

Larry Crowne

2012-02-08T01:15:00.000-05:00

We are starting a new feature here at mediamissionaryschool.com called The Second Look. For whatever reason, sometimes movies just get overlooked and lost in the crowd. Maybe it was the marketing, bad timing, release schedule, lack of support from the studio, bad reviews or bad dumb luck. It happens to a lot of good movies. Here’s my candidate, Larry Crowne for “The Second Look” which deserves your consideration.

Larry Crowne was released in the summer of 2011 and, for the most part, was quickly forgotten. You might ask yourself why a film that stars two of Hollywood’s biggest names, Tom Hanks and Julie Roberts, would ever need a second look. You’re right. How do these two not produce a sure hit?

Most industry experts expected Larry Crowne to make over $100 million at the box office; however, it managed to gross only $35 million. How in the world is that possible? Well, there are plenty of theories. The summer offers tough competition, but I think the main reason was horrible reviews. The film critics hated this film. Let me revise that. They despised Larry Crowne.

The well-renowned film critic, Roger Ebert, went as far as to state that he didn’t see a reason for why the film should exist. Every critic found fault at some level. Some called it bland and conventional. Others couldn’t understand why Tom Hanks’ character, Larry Crowne, in spite of his circumstances, could be so optimistic and cheerful. Others complained about the lack of social commentary about the current economic downturn.

Sometimes the critics just like to jump on the bandwagon. Once they smell blood in the water, they’re out for a kill. Call it the mob mentality. So with that in mind, I’m cutting against the grain. Larry Crowne is certainly not Oscar material, but it does meet the criteria for what a film should accomplish, which is to provide a reasonable level of entertainment. No big message or social issue. Just 99 minutes of solid entertainment value. The film is certainly not your conventional romantic comedy by any means; however, it is a fun and sometimes a funny look at how life can throw you a few curves.

Tom Hanks plays good guy, Larry Crowne who is just cruising through life. He works at one of those of those super stores similar to the one we call Wal-Mart. Larry is the model employee who loves his job. After 20 years in the Navy, everything in life seems to be settling in; however, that is soon to change.

Management calls Larry in for a little talk. He thinks he is going to be named Employee of the Month or perhaps promoted. He learns that because of his lack of education, he has reached his limit in the company. The message is simple. Thanks for playing Larry, and don’t let the door hit you on the way out.

Larry’s next door neighbor Lamar (Cedric the Entertainer) gives Larry a brochure from the local community college. He suggests it’s never too late to go back to school. With little or no job prospects in site, Larry heads off to pursue a degree.

From here things get really fun for Larry as he learns to remake himself and explore a new lease on life. In a short time he meets a fellow student Talia (Gugu Mbatha Raw), who introduces him into the world of scooter culture and an eclectic group of fellow riders.

Talia helps Larry ease into college life with a new look and direction. Not only does she remake Larry but also gives Larry’s house a new face lift. It’s not like there’s a lot of things going on in the film. Larry Crowne is more about the “spice of life” than anything else. It’s just a fun ride.

Now on to the serious part or should I say the meat and potatoes of the film. Mercedes Tainot (Julia Roberts) is a burned out college professor who is looking for any reason to cancel class. So its up to Larry and his fellow students to renew Mercedes spirit in the educational process. Along the way, there is a slight attraction between Larry and Mercedes; however, neither one of them are looking for a relationship. Do they get together or go their separate ways?

As I said, Larry Crowne deserves a second look. I don’t have a problem with Larry remaining optimistic about life. I think it’s refreshing for a change. Sure, Larry was dealt a bad hand. He lost his job with few prospects. But he picked himself up and did something about it. Maybe that’s the message we can take away from this film.

Larry Crowne can be found on DVD and Blu-Ray.

The Production Process

2012-02-07T03:27:00.000-05:00

A movie or television program begins with the kernel of an idea, an image, or some small piece of a story or character. From there, the original concept is built into a working story treatment. The treatment is developed into a screenplay, and the screenplay is made into a movie.

A film or television program is the sum of its parts. The making of a film depends on each person, each player, and each contributor individually. If one link in the process of making the film is weak, the entire aspect of the film is weakened.

There are a number of steps any film project takes before it shows up at your local theatre. They are:

 Development
 Pre-Production
 Production
 Post-Production
 Marketing and Distribution

Development

During this phase, a script is drafted by or bought from a writer. The screenplay may go through several drafts and rewrites, but once the producer is satisfied with the working screenplay, a preliminary shooting budget is established. This budget must take into account the cost of equipment, film stock, talent, set design, locations, etc. Simultaneously, the producer will line up the project’s key personnel: the director, cinematographer, production manager, production designer, location scout and talent.

Still in the development phase, the producer will approach funding agencies, larger corporations and personal contacts to raise money for further development and production. The producer must be able to “sell” the story and creative talent in order to green light the project.

Pre-Production

Once the development phase is complete, the project moves into pre-production. This is the preparatory or primary planning stage. One of the first things a producer does is set up the production office and start hiring and running a dedicated production staff.

It is during pre-production that costumes and sets are designed, the remaining crew hired and locations scouted and chosen. Shooting schedules are also developed and casting continues. Absolutely everything that can be done prior to principal photography is considered.

Production

Production is the “active” process of making a film or television program. The script is put to the camera, in studio and on location, with actors, full costume, make-up, lights and sound. It is often referred to as “principal photography”. This stage is expensive, time-consuming and requires extensive financial and logistical planning.

Post-Production

Post is the compilation phase. The director and/or producer will work with the picture and sound editors putting together the hundreds of shots and sounds taken during principal photography. This is when special effects are added and shots are adjusted technically, aesthetically and for greater narrative impact. Dialogue is fine-tuned. Soundtrack and audio effects are matched to the visual content. Slowly, the film goes from a rough cut to the finished, polished, final version that audiences will see in theatres.

Marketing and Distributing

Once the picture is completed and approved, it is marketed and distributed. If the producer has already lined up a distributor, the movie will be marketed using advertising in the theatres, television, radio, print media and online. This process builds an audience for the film even before it is released. Marketing is part skill, part guesswork and definitely creative. Good marketing can make a small film into a huge success. It can also leave a giant, expensive film floundering

Best Super Bowl Commercials from 2012

2012-02-06T00:07:00.000-05:00

If you missed the super bowl, you missed a good one. The New York Giants defeated the New England Patriats ( 21-17 ) in a thiller with a 4th quarter rally led by quarterback Eli Manning. Of course the Superbowl has become more than just a football game. Visa recently went as far as to call it in a recent commercial "the most important day in America". I'm not sure I would go that far. But it's certainly become a cultural sensation and media event. Everything is big about the Superbowl including the halftime show featuring pop star and diva Madonna. And of course we can't forget the commercials which sometimes are more entertaining than the game itself. I'm sure you have your favorites. But check out my favorites.

Weekend Report: 'Chronicle' Barely Overpowers 'Woman in Black'

2012-02-05T14:44:00.000-05:00

From Box Office Mojo

Even with most people distracted by the Giants or Patriots or whatever elaborate gameday dish they've been working on, this weekend still marked the first time in history that two movies opened above $20 million against the Super Bowl.

Based on studio estimates, Chronicle held off The Woman in Black to take the top spot this weekend, though Daniel Radcliffe's first post-Potter outing was impressive in its own right. The weekend's other opener, Big Miracle, was a tad disappointing, but it still finished in line with modest expectations. The Top 12 wound up grossing $95.9 million, which is up a whopping 31 percent from Super Bowl 2011.

Chronicle debuted to an estimated $22 million, which is the fourth-highest Super Bowl debut ever and second-best among movies targeting at men behind Taken ($24.7 million). It did earn less than major found footage flicks like Cloverfield ($40.06 million) and last month's The Devil Inside ($33.7 million), not to mention the last two Paranormal Activity movies, though that shouldn't detract too much from this movie's success.

Chronicle is the latest example of the economic viability of the found footage genre—the movie nearly doubled its production budget ($12 million) through its first three days. According to distributor 20th Century Fox, Chronicle's audience was 55 percent male and 61 percent under the age of 25. Overall, it received a "B" CinemaScore, and that improved to a "B+" among the under-25 crowd.

The Woman in Black wasn't far behind with an estimated $21 million start. Super Bowl weekend is a popular time to open teen-targeted horror movies, and The Woman in Black ranks second all-time behind When a Stranger Calls ($21.6 million). Perhaps more importantly, the movie's opening is easily the best in CBS Films' history, topping The Back-Up Plan's $12.2 million. According to CBS, Friday's exit polling indicated that the audience was 59 percent female and 57 percent under the age of 25. The movie received a "B-" CinemaScore, and that bumped up to a "B" among the younger audience.

Chronicle and The Woman in Black both managed to attract the under 25 crowd in large numbers (61 percent and 57 percent, respectively). While this audience has been a bit absent as of late, these numbers shouldn't be misinterpreted as some sort of return of the youth to movie theaters. Chronicle's main characters are all high-school students, and the "what if" premise was obviously relatable to younger audiences. With The Woman in Black, supernatural horror skews younger to begin with, and Daniel Radcliffe's popularity among teenage girls probably helped it out a bit as well. As is often the case, attendance was dictated more by the content and less by any larger market factors.

Last weekend's leader The Grey fell 52 percent to an estimated $9.5 million. That's a much steeper decline than that of Liam Neeson's Taken or Unknown, though neither of those movies were facing the Super Bowl. Through 10 days in theaters, The Grey has grossed $34.8 million.

Big Miracle opened in fourth place with an estimated $8.5 million. The movie had a per-theater average of $3,992, or notably lower than Dolphin Tale's $5,461 (though it had a 3D boost in there as well). Because its audience is primarily moms and younger girls, Universal Pictures is anticipating that Big Miracle holds fairly well against the Super Bowl. The audience was 68 percent female and 67 percent under the age of 25, and the movie received a solid "A-" CinemaScore.

Underworld Awakening rounded out the Top Five by falling 55 percent to an estimated $5.6 million. With a total of $54.4 million, it's still tracking slightly ahead of Underworld: Evolution ($53 million).

In its second weekend, One For the Money plummeted 54 percent to an estimated $5.25 million. That's much worse than The Lincoln Lawyer's 19 percent second weekend dip, indicating that this time Lionsgate's Groupon gambit isn't really panning out all that well. Through two weekends, the Katherine Heigl action comedy has earned $19.7 million.

In seventh place, Red Tails fell 52 percent to $5 million and has so far made $41.3 million.

The Descendants eased 28 percent to an estimated $4.6 million, and once again claimed eighth place on the weekend chart. On Sunday, it is expected to pass writer-director Alexander Payne's About Schmidt, and the Best Picture nominee has now grossed $65.5 million.

Falling 44 percent to an estimated $4.5 million, Man on a Ledge held best among last weekend's openers. Still, it's only made $14.7 million so far, which is a not-at-all-impressive tally.

Shooting this Summer : The Spiral

2012-02-04T11:46:00.004-05:00

Shooting this summer a new film from Christine and David Eaton. Produced by Harold Hay

A family is riveted by the loss of their 18 year old son to suicide. The Spangler family is a normal, busy, athletic, upper middle class family. The dilemma is that the oldest son, Peter, is completely disengaged from family, school, friends; except for his one "hold true" passion...his love of music. While Peter suffers in silence with depression, his parents, Michael and Robin are unaware of the disconnect that perpetuates causing Peter to feel continuous isolation. Peter eventually finds a sense of belonging with the wrong crowd of kids exposing him to an intense dark drug world. This costly decision severely compounds Peter’s spiral of depression which ultimately has a disastrous result.

As the family grieves their unfathomable loss and attempt to move forward, Michael becomes consumed with finding who he believes is responsible for his sons’ death. His obsession strains the relationship with Robin and pushes Michael to the stressful brink where his faith, his family and his life is questioned and tested. Ultimately, the parents come to grips with a discovery soon after their son's death. This tragic journey ultimately leads to understanding that where there is hope, there is strength for tomorrow .

The film culminates with a fiery call to action to start breaking down the the stigma of suicide. This engaging message is intended to empower the audience to save and impact lives by looking for the warning signs of suicide and being proactive by gaining knowledge and taking action to help. Our aim to to take the "mess" of suicide and make it a message of hope through God's unfailing love. Suicide MUST be stopped, the stigma MUST be lifted...ONE MORE LIFE LOST IS ONE TOO MANY!

We Need Volunteers!

A massive volunteer effort will be required by many individuals to make this production a success. We are seeking assistance from members of our Epiphany congregation, as well as the local community and other church's for anyone who has it on their heart to be a part of this impactful project that will be an avenue of blessing to those who need to know about God's unfailing love. You do not have to have prior film experience; HOWEVER, a willing heart and belief in our team values is a must!

During this production process, we are also asking local business’s for assistance in providing products & services (food, printing needs, logo wear, etc...*Promotional consideration will be absolutely granted!). If you think your business would be resourceful for this project, please contact us and let us know what you're thinking!

A professional production crew has been secured for this movie. If you are interested in trying out for a character role or hoping to fulfill your dream of always being an extra, there will be an audition & selection process coming up in the near future. Our upcoming events page will keep you updated on the pre-production schedule including audition dates and the like.

ANY & ALL VOLUNTEERS ARE JUST AS IMPORTANT AS THE DIRECTOR in making this movie happen and is a positive in our budgeting area! If you have specific experience in a certain area(even if not mentioned below) PLEASE let us know. If you do not have experience, that’s OK

For more infomation go to http://www.thespiralmovie.com/

The Media Missionary’s Journey

2012-02-03T01:44:00.003-05:00

Coming soon from the writer of the Red Pill : The Cure For Today's Mass Media Culture a new book from Harold Hay

The Media Missionary’s Journey: A Roadmap for Spiritual and Commercial Success is a must read for anyone who is interested in pursuing a career in the film, TV or media industries. Is it possible to attain both commercial and spiritual success working in the mainstream media and entertainment industry? This book makes the case that not only is this possible, but it is essential for fulfilling the Great Commission and being a witness for Christ.

The Media Missionary’s Journey offers practical, down-to-earth solutions on every aspect involved in a career in the media industry. Do I need to go to film school? How do I prepare now for a career in the entertainment industry? Where do I find a job and how? How do I make a low-budget independent feature? What’s the difference between a Christian film and a redemptive film? What is the role and purpose of a media missionary? These are just a few of the questions that the Media Missionary’s Roadmap tackles head-on.

The Media Missionary’s Journey is an in-depth look into the preparation of the messenger and the message. If we are going to redeem culture and change the direction of society, it will be through the use of visual image and visual storytelling. Understanding the power of media and how it can be used is a critical first step on your journey to becoming a media professional who thinks, works and functions as a missionary. The Media Missionary’s Journey is the most complete and comprehensive guidebook that has ever been written. It outlines a strategy based on spiritual and Biblical principles that will prepare you in your calling to use media and entertainment to engage our culture.

A Smile as Big as the Moon

2012-02-02T01:41:00.000-05:00

Hallmark’s Hall of Fame continues to set the standard in excellence in broadcasting. Their recent offering, A Smile as Big as the Moon, proves once again that television is not a total wasteland. Thanks to Hallmark, we can find stories that are uplifting, inspirational, and heartwarming. Hey, there’s nothing wrong with that.

A Smile as Big as the Moon meets all of the above criteria. Frankly, it’s just a feel-good movie. The movie tells the true story of a Michigan high school football coach and special ed teacher, Mike Kersjes, who in 1988 against all odds took his special ed class to NASA’s Space Camp in Huntsville, Alabama. In the film, John Corbett plays Mike Kersjes, a man who believes that even kids with ADD, Bipolar, Downs Syndrome, Tourette’s, and Autism are capable of much more than we can ever imagine. All they need is an opportunity.

Space Camp is an elite program for only the best of the best. But after a visit to a local planetarium, one of Mike’s students picks up a brochure about NASA’s Space Camp. Soon the seeds are planted. Mike makes a call to Huntsville and talks to the administrator about the possibility of his kids attending Space Camp. At the time, NASA’s Space Camp had no program open to kids with disabilities. With the help of his assistant, Robynn McKinney (Jessy Schram), they wage a campaign to convince the principal, the school board and, most importantly, the officials of space camp that his kids are capable of meeting the demands of the stringent program.

Of course, there will be some challenges along the way; however, Mike and Robynn believe that anything is possible with hard work, faith and endurance. It’s inspiring to see educators who are not just parking their kids but are dedicated to their development and are determined to unlock their potential. As I said, A Smile as Big as the Moon is an exceptionally inspiring movie.

If these kids can overcome their disabilities and succeed against all odds, then you have to ask yourself what do we have to complain about. Most of the students in the film are played by kids who have real disabilities. As a result, the film feels authentic and real. The acting is spot on.

Some people might complain that there is a lack of conflict driving the story; however, I disagree. As the movie unfolds, we see the challenges facing Mike and Robynn. Not only do they have to get everybody on board, but they have to raise $50,000. What they accomplish is nothing short of a miracle.

This is the kind of material that Hallmark strives for. I think you’re going to enjoy this film. Thanks to a recent deal with ABC, Hallmark Hall of Fame will air A Smile as Big as the Moon on the Hallmark Channel on Saturday, February 4, at 8:00 p.m. EST. The movie will also be available on DVD at Hallmark Gold Crown Stores.

Why are Artists So Disconnected from the Church?

2012-02-01T00:26:00.000-05:00

Can you imagine a world without art? Think about it. No poetry. No paintings. No color. No books. No music. No Dance. No sculpture. And no films. It would be a grey and unimaginary existence. Art helps us connect with our humanity. Ultimately, it can reveal the divine which exists all around us. In many ways, I think that’s exactly the purpose of art—to reveal God’s glory and majesty.

I believe that when we create art it’s through the creative process that we are closest to God. God is a creator. And if we are made in the image of God, at least at some level when we create we are mimicking the very nature of God. After all, isn’t God the supreme artist? He created an amazing canvas—the world you and I live in. And I have no doubt that he is asking each of us to follow his lead.

However, over the years, the subject of art and its relationship to the Christian community has often been controversial and problematic at best. I describe it as a love/hate relationship. I’m not sure the Church completely understands the heart and the mind of the artist.

For over 30 years, I’ve been involved with artists. I’ve come to realize that they often don’t think like most of us do. Not wishing to speak in generalities, I have come to some conclusions. Artists tend to be sensitive, fragile, and wear their emotions on their sleeves. They are easily hurt and offended. They are free-spirited and open to new ideas. They are unconventional and don’t fit into neat categories. The bottom line is creative people just think differently and are more likely to think out of the box. And sometimes that scares the Christian and faith-based community.

As a result, through mistrust and misunderstanding of the artist, the Church has not provided the type of support and encouragement that I think is necessary in helping our artists grow and mature. In fact, I think we are losing our artists at an alarming rate.

Recently, The Barna Research Group published some groundbreaking research. They concluded that 84% of 18–29 year olds that identify themselves as Christians do not understand how their faith has any relevance to their vocation or career. Amazingly, 20% of all young people in the church feel they have a calling to the arts. But if they feel there’s no relevance between and their faith and their vocation as a writer, musician, or filmmaker to name a few then we are missing the best opportunity we have to fulfill the Great Commission, build the Kingdom of God, and be a witness for Christ. What a tragedy! Then the world gets the brightest and the best artists. Think about it, their talents could have been used for for a higher purpose.

One of the major mistakes the Church has made over the years is to force artists to create art that conforms to the image of what the Church believes art should be. In other words, it’s like trying to fit a square peg into a round hole. It’s a sad story. But the Christian community prefers its art to be explicit, leaving nothing to the imagination. They would prefer art that can be best described as an instruction manual with detailed diagrams, with no possible discussion about its meaning or origin, and with nothing left to the imagination.

Case in point: The Contemporary Christian music industry is a great example. I worked as a television producer for years on a Christian music video show. There was a joke in the industry that if your song didn’t contain at least three references to Jesus, it wouldn’t play on Christian radio. Whether that’s true or not, I don’t know. But I do know that most Christian radio stations had stringent requirements as to what constituted a Christian song. And if you didn’t meet those criteria, you didn’t get on the air. As a Christian recording artist, that meant you wouldn’t sell records or tickets to your concerts. In short, you wouldn’t have a career in contemporary Christian music very long.

Off the record, I met many Christian recording artists who felt they were being held back and who also felt they had to conform to somebody else’s standard as to what they thought art should be. They had no freedom to be the artist they were called to be. Their creativity was cut short.

But this goes on all the time in the Church. If it’s outside of the orthodox of what we think is acceptable, it gets rejected. Now I know in some places in the faith community things have gotten better over the past few years; however, there is still much work to be done. If a young person who felt a calling to go to Hollywood and be a filmmaker went to their mission’s board and asked for support, would they get it? Can you be an artist and go into the secular mainstream world of media and entertainment? Can your art reflect God’s majesty without being explicit? Is there a way you can express the heart of God that connects people to his love and forgiveness that’s totally outside of what we would expect to see in the Church. I think we can do that. And that can be done through art as long as we allow the artist to tap into the divine no matter what that looks like.

Me Again” DVD Release on January 24, 2012

2012-01-31T02:11:00.000-05:00

By Cheryl Wicker

Christian Movies Examiner

Pure Flix Entertainment announces the DVD release of “Me Again,” on January 24, 2012. David A.R. White directs and stars in this film as a character who is allowed to view life from other people’s perspectives as an unexpected answer to his prayer.

By all outward appearances, Rich Chaplin (David A.R. White) has everything that any Pastor and family man could ever want. In reality he has lost sight of everything that matters the most, including his family.

When he wishes for a life other than his own, he suddenly finds himself trapped within the lives of everyone his apathy has affected. This unforgettable journey brings Rich to view life through the eyes of a diverse cast of characters including an elderly woman (Della Reese), a top fashion model (Andrea Logan White), his own wife (Ali Landry) and even a goldfish! It might even take an encounter with a strangely familiar angel, (Bruce McGill) to help him realize that he is wasting his chance to love and impact the most important people in his life.

Read more at http://www.examiner.com/christian-movies-in-national/me-again-dvd-release-on-january-24-2012

The Ordinary Man’s Birthright

2012-01-30T01:46:00.000-05:00

When we recognize that we have a media culture crisis and decide we want to respond to the crisis, we must start first with reaching Hollywood. Remember Hollywood is the most influential mission field on the planet. If we reach Hollywood, we reach the world. Consider this. Foreign missionaries will tell you that the greatest influence on their people group is the American media. Media produced by Hollywood shapes the hearts and minds of people around the globe.

Some 60 years ago, the President of Indonesia requested an audience with some of the key Hollywood executives of the day. He stated that he regarded them as political radicals and revolutionaries, who had hastened political change in the East by creating unrest. He said what the Orient saw in a Hollywood movie was a world in which all of the ordinary people had cars, electric stoves, and refrigerators. Now the Orient regarded itself as an ordinary person who has been deprived of the ordinary man’s birthright. If that was 60 years ago, you can only imagine how our influence has increased throughout the world.

What happens if we embrace Hollywood as a mission field? Not only do we influence the uttermost parts of the earth, but we get a 2-for-1 deal. We also can impact our own hometown and our own local mission. Why? Because Hollywood’s influence is everywhere. It’s the only mission field that extends beyond the physical limitations of a confined space and time. America’s number one export is entertainment. If we embrace Hollywood as a mission field, our message will be part of whatever Hollywood is exporting.

Finally, by accepting Hollywood as a mission field, we are embracing Jesus’ commandment found in Acts 1:8 which says, “But when the Holy Spirit has come upon you, you will receive power, and you will tell people about me everywhere—in Jerusalem (in your hometown), throughout Judea (in your state), Samaria (in Hollywood) and throughout the ends of the earth.”

We have a passion and conviction that drives us as Christians in our efforts to embrace foreign missions. No sacrifice or effort is too great. We are on board with a “whatever it takes” attitude. We need that same passion and mindset if we are to be successful in our efforts to redeem Hollywood. I know we can do it. And I’m sure it’s on God’s “To do List”. The only question is are we willing.

The Rant—The Media Virus

2012-01-29T13:57:00.000-05:00

I have a love and passion for hiking and the outdoors. I especially enjoy climbing mountains. I’ve climbed to the top of Mt. Whitney, Mt. Princeton, Mt. Harvard, Telescope Peak, Mt. Charleston, and Swift Current Mountain, just to name a few.

Now my rant is not about hiking or mountain climbing in general. It's about a funny phenomena I have noticed lately. Today a number of people seem to be more concerned about getting to the top than enjoying the experience along the way. Sure, I’m like any climber. I want to get to the mountain peak. But the real experience is the journey. Stopping to enjoy the view and listening to the wind blowing in the trees is just as enjoyable as the thrill of getting to the top.

But these day, it seems we are so goal-oriented that we forget to stop and enjoy the world around us. Have we become that results-driven that we can no longer just savor the experience of living? As the old saying goes, you have to stop and smell the roses.

Of course, not all hikers fall into this category. But it is an alarming trend. Here’s something that really absolutely takes the cake. At the top of the mountain you can usually find a connection from some faraway tower. Now, I often see people who, once reaching the peak, pull out their cell phones, I-phones, or other mobile media devices. Sure, you might want to call a friend and tell them you made it to the top safely. But these days I actually hear people doing business—calling the office, checking e-mail. Can you believe that? I just can’t explain it.

Maybe it’s just some form of media virus—the absolute need to be connected at all times. If there’s a place to drop off the planet and enjoy life, wouldn’t you think it would be on the top of a 14,000 foot mountain? Do we have to be in constant contact with the world?

Last summer, I hiked to Delicate Arch in Arches National Park in Utah. Amazingly, I watched some guy spend 30 minutes talking quite loudly on his cell phone making one deal after another. Why bother going to one of the world’s most beautiful places merely to make a call.

So my rant is how do we unplug, slow down and pay attention to the important things and start to enjoy life? Is it possible to leave our cell phones, our computers, and I-Pads at home for once and spend a little time connecting with the things that really matter? As I said, my fear is that we’ve all been infected with this media virus. Perhaps we can work on trying to find a cure.

An Invisible Force

2012-01-27T02:11:00.000-05:00

Today we live in a society where media defines and creates culture. That’s why I call it a media culture. In fact, the two are indistinguishable from each other. It’s impossible to determine where media ends or culture begins. And what proof can I offer to you of its existence and impact? I believe I could get a conviction in any court of law through direct and circumstantial evidence wherein I’m convinced no one could possibly have reasonable doubt to the existence of a media culture and its impact on our society. Here are my ten arguments.

6. A new value system. What values are being communicated in our media culture? What’s important to us, and what occupies our time and interests? Today our media stars have been embraced and turned into gods. We are in love with celebrity. But what really motivates us and what we seek is what celebrity represents—power wealth and fame. This is the new value system that preoccupies our society. Movie stars, athletes, models, and TV personalities are who we emulate and desire to be.

But what about those who contribute the most to society? Teachers, public servants, social workers. Are they exalted and well paid? How we view celebrity reveals a great deal about who we are as a people.

7. We no longer have a moral compass. There was a time when there was a clear right and wrong. Today’s modern media culture has convinced us that everything is ambiguous; therefore, the individual must decide what is right or wrong based on current circumstances. How else can you explain millions of abortions since the early 1970s or the fact that over 40% of children born in the United States are from unwed mothers. Only a media culture could explain the rapid collapse of basic moral principles that have occurred in a relatively short time.

8. Judeo-Christian ideas and philosophy are fading. Whether or not America was ever a Christian nation, our nation was most certainly based and established on Judeo-Christian concepts. Whether you are a Christian or not, historically you respected the integrity and truth of the Judeo-Christian message. That’s no longer true today. We are moving from a Judeo-Christian society and transforming into something completely different. No one can say with any certainty what that will look like.

9. The rapid rate of change. Culture, in and of itself, changes over the course of time like a meandering river. In other words, it takes time for change to occur. Within a media culture, change is rapid and sudden. Isn’t that the world we currently live in? Worldviews seem to change like the sifting sands. Nothing is solid. Obviously, technology plays a part in this rapid and ever-changing media culture in which we find ourselves. But it is the ideas that really drive the forces of change.

10. The psychology of selling. We are convinced that our next buying purchase will truly lead us to fulfillment and happiness. Today’s marketing is enormously complex and dependent on psychological manipulation. A product today has the ability to transform and define our lives. We become the person we have always wanted to be through the use of the product. It can make us look younger or older. Or it can create the image that we wish to project. In some ways, we become the product. In fact, our lifestyle is based on its use. Only a media culture could create this type of influence and impact.

Final Thoughts

When we think of the media or try to understand it, we don’t view it in terms of a “media culture”. But we see it as the images on our widescreen televisions or the images projected in our multiplexes. Obviously the media and the general concept of a media culture is much more than this. The media culture can be a difficult concept to embrace, but its existence is as real as the air we breathe. Think of it as an invisible force that surrounds us. In some ways, it affects every part of our lives and the choices we make. Just like radiation, we cannot often see it, feel it, touch it or taste it. But the media culture is just as real as the damaging effects from low dosages of radiation. Both have the ability to change us from the inside out.

I have presented my evidence. Do you believe I can get a conviction? The real question is what can we do to change our current situation? A Media Culture, Crisis or Opportunity, The Rise of the Media Missionary offers five key concepts that can change our culture and the course of our media culture. They are practical and obtainable. What we don’t need are theories or theoretical solutions but solutions that are practical and obtainable.

I Believe I could get a Conviction

2012-01-26T02:10:00.001-05:00

1. We are defined by what we own and not by our character. You may not be a fan of Jimmy Carter or his politics, but Carter made a profound statement in the late 1970s wherein he said we are defined by what we own and not by what we do. The truth is in our society today character doesn’t matter. We are defined by the house we live in, the car we drive, the clothes we wear, the schools and colleges we send our kids to and the church we attend.

The question is who are we as a people? Have we lost our identity to the things we own? How we acted and how we treated people used to define us as a person. It seems that character has become an obstacle to our success and the ability to achieve. Is it possible that our media culture has helped us to embrace this view.

2. All media has become some form of marketing. Today every aspect of our life is lived in the “marketplace”. There is no space that exists between our lives and marketing, advertising, and branding. It surrounds and engulfs us. Everything within our society has been commercialized. How do we make money? That’s the first question that’s often asked in practically everything we do. The “marketplace” concept helps to explain why every sports arena or stadium now has a corporate sponsor tied to the name of the facility.

3. Consumerism is king. Has there ever been a society that has embraced consumerism as we have here in America? In fact, we have invented it. Our big-box stores are full of merchandise beckoning to be bought. But do we really need all of the “stuff”? We are encouraged to spend, spend, spend. After the tragedy of 9/11, President George W. Bush encouraged the American people to do their patriotic duty by “going shopping”.

Our economy would collapse without maximum spending by the American public. We have built a society based on consumerism. We have boxed ourselves in. We are not encouraged to save but to spend. Only a media culture could convince us to accept this idea.

4. Runaway debt. Not only are we encouraged to spend, but we are equally encouraged to charge, charge, charge. They make it easy. Swipe that card. Individual credit card debt is out of control in our society. We hear so much criticism of our politicians who have run up record-breaking deficits. But, in reality, we have all engaged in the same practice. Congress is no different than the general American public. We want everything. And if we can’t afford it, we just put it on credit. The media culture has helped form a narrative that has made this practice acceptable and convenient.

5. The redefining of the American Dream. For decades we have debated about the origin and the definition of the American Dream. For many the American Dream is about family, home ownership, justice, freedom/security and fair play. But many argue that today the American Dream is more about wealth, power, materialism and consumerism. Today we believe in a “bigger is better” concept. I’m convinced that today’s media culture manipulates images from the traditional American Dream to create a new mythology that supports and reinforces a new American Dream, which is “You deserve to have it all”. Or in other words, it is my right as a human being.

Therefore, the American Dream must always be expanded. It’s not enough to own two cars. Now each member of the family must have a care. There’s no stopping this expansionist view even if it’s detrimental to the development of our society. Those who argue against this concept or believe that we should live within our means or perhaps live with less are branded with severe criticism.

No, I don’t believe that aliens crashed in Roswell in 1947

2012-01-25T01:43:00.000-05:00

If you read my blog on a regular basis, you probably know I write a substantial number of articles revolving around the subject of the media culture. But what exactly is a media culture? The media is pretty straightforward. Practically any form of electronic entertainment makes up the media. This would include television programs, movies, internet content, video games, news and virtually all other forms of electronic images.

The concept of culture is more complex. It certainly involves more than going to the opera. Culture is a shared consciousness of a particular society. It affects our behaviors, attitudes and beliefs. Culture, by its nature, helps to define our worldview and point-of-view. This process helps us to interpret the world around us and acts as a lens through which we view politics, religion, philosophy, and lifestyle choices. Culture also plays a major part in the development of our institutions such as government, schools, and churches.

Put quite simply, culture provides the framework in which society functions and operates. Obviously, not everyone within our culture thinks alike or has the same view of our world. But culture provides a baseline or foundation in which acceptable behaviors or customs are allowed to occur.

In theory, culture should drive and define our society. That’s the way it has worked throughout the history of mankind. But in the past few decades, something unique has happened to American. Where culture should drive media, today we live in a society where media defines and creates culture. That’s why I call it a media culture. In fact, the two are indistinguishable from each other. It’s impossible to determine where media ends or culture begins.

The media culture has had the added effect where we have created a society which is more uniform and harmonious. I’m convinced we are far more compliant and willing to conform to the central message driving today’s media culture. Many may argue how is this possible in light of a society which seems to be divided. Obviously, there is a great debate about the future of America. There seems to be a great divide between Democrats, Republicans, Liberals, Conservatives and Progressives. There is also a generational divide between baby boomers and millennials. But are we really that different in our philosophy and thinking?

I believe that below the surface of our public discord we will find a society that is far more influenced and controlled by the media culture than anyone can possibly believe. Although we may express our feelings and viewpoints differently, we are motivated by the same forces. Whether we are on the right or the left, we have embraced a philosophy that positions us in the center of our own universe. In other words, we are self-centered. Without a doubt, this is the core message of today’s media culture.

So some questions remain. Why do we have a media culture? Who benefits from it? The short answer is business primarily benefits from the existence of a media culture. In order to maximize profits, business must control the culture. But business cannot do this without the help and support of the media. It’s through the use and the manipulation of the media that business controls and dominates our culture.

Don’t get me wrong. I am not one to believe in conspiracies. No, I don’t believe that aliens crashed in Roswell in 1947 and the United States government participated in a massive cover-up. Nor do I believe in Bigfoot. And I certainly do not believe that JFK was assinated by the CIA or the FBI. And I don’t believe business leaders gather to discuss how they are going to dominate and control our culture in order to sell us their goods and products. Whether intentionally, unintentionally or organically, a media culture has emerged in our society.

Is Family Friendly Programming the Cure?

2012-01-24T01:48:00.000-05:00

If you are in pain or feeling sick, you usually go to your family doctor. You want a proper diagnosis. It’s not enough just to treat the symptoms. You want a cure for what ails you. In some instances, your life may actually depend on a correct diagnosis.

What about the media? Some say the media is sick. Obviously, you can find plenty of violence, sex, nudity and bad language. But are these just mere symptoms or the actual disease? Is there a cure? Recently, there’s been an increased effort to produce more family-friendly programming that emphasizes traditional family values. Several individuals, along with various organizations and foundations, are spearheading the effort with increased funding to create both family-friendly movies and television series. The goal is to restore the traditional family hour back to network television.

It’s a lofty goal. But, again, are we treating the right patient? Is the media really the issue? I would agree that family-friendly programming is part of the answer; however, it’s neither the beginning nor the end of a real cure for what ails our culture. The real patient is the media culture, which I define as a force that is capable of creating our reality. Often this is a false reality that we accept as normal and routine.

The media culture can be expressed in four broad concepts. First, it is a life that is lived in the marketplace where everything becomes a form of commercialization. As a result, our worth and value is determined by the size of our bank account. Making money has become our first priority. It seems like everything in life has to be monetized.

Second, the media culture is driven by consumerism. We are convinced to spend all of our money on things that we really don’t need. We are told that our next purchase will bring fulfillment and happiness; however, seldom is this ever the case. Consumerism drives our society. Without it, our entire economy would crash.

Third, the media culture is powered by advertising, marketing and branding. We become the products that we use. Our identity and lifestyle are wrapped around the media we consume and the products which are advertised within that media. It’s a form of psychological brainwashing.

Fourth, the media culture is attained through celebrity. We have been conditioned to want our 15 minutes of fame. Because “it’s about me”, we want to be noticed and exalted. We want to be important just like the people we see in the media. We are taught that we can be just like them; therefore, we seek status, power and recognition. The media culture has an overwriting theme that ties all of these elements together. Its central message is whatever you want or need you should have regardless of the consequences. Everything revolves around what you want; therefore, you are the center of your own personal universe.

When I talk about a media culture as the patient, most people’s eyes sort of gloss over. They want simple answers. It’s just easier to blame the media. Many people believe we can solve our problems by changing the face of media and entertainment with more family-friendly programming. However, the truth is that complex problems require complex solutions. There is no easy answer. As I said, programs that emphasize traditional family values are a good start. But our real problem is addressing the media culture, and that requires a completely different approach than just trying to fix the media.

The reason I wrote my book, The Red Pill, The Cure for Today’s Mass Media Culture, is to address these issues in detail. I believe it offers a correct diagnosis with real solutions. I hope you’ll take a look at it. It’s going to require some time and effort on your part; however, it will change your perspective and view of how you see God at work in your life as well as in every aspect of our society. Putting the principles that are within the book into operation won’t be easy.

It involves awareness, understanding the real issues, coming to terms with how we have been influenced as people of faith by the media culture, educating ourselves, changing our perspective on Hollywood and the broader entertainment industry, understanding how God is at work in Hollywood, redefining what a mission field is, the power of prayer, rethinking how we deal with artists in the church and, ultimately, the raising up, equipping, training and supporting media professionals who think and work as missionaries.

The bottom line is unless we deal with the media culture and its impact on our society, we will continue to have a challenging and difficult time fulfilling the Great Commission and building the Kingdom of God. At the moment, we are stuck in neutral and slipping backwards.

Does God have a Plan for Hollywood ?

2012-01-23T01:30:00.000-05:00

Over the years, people have asked me what is God’s heart for Hollywood and is he at work there. Maybe the question should be why would he not be at work in Hollywood and the entertainment industry. I’m convinced that God is at work in every area of human activity. So let’s examine the heart of God in Hollywood.

There are three things I believe that God desires for Hollywood and the entertainment industry. First, he wants the people of Hollywood to know him. Is there any question that God desires all of mankind to be redeemed? And that would include Hollywood and the entertainment industry. That will only happen if the Body of Christ changes its current view of Hollywood and the entertainment industry. We must stop condemning them and see Hollywood as a mission field. They are no different than us. The people of Hollywood need a savior. Most of the people who work in Hollywood are hardworking people who have families and they don't live lifestyles of the rich and famous. Let’s stop blaming them for all of societies ills.

The Body of Christ must commit to prayer. We need to pray for the people of Hollywood to come to know Christ as Lord and Savior. It’s safe to say that the vast majority of the Body of Christ has not committed to praying for Hollywood. And some may believe it is a complete waist of time. And if we are going to reach Hollywood, we must take the next bold step of sending media missionaries. How will they know Him if someone does not tell them about Christ.

Depending on which study you read or who you talk to, only 4 percent of Hollywood and the entertainment industry attend church. Hollywood is a vast mission field. It’s obvious that we need media missionaries to create art that reflects Biblical values. But it is just as important that we need media missionaries working in Hollywood so that they can be a witness and testimony to their fellow peers. Who is going to reach them unless we send people into the mission field of Hollywood and the entertainment industry?

The second key point for God’s heart in Hollywood is that he desires art that reflects his truth. God will do whatever it takes to tell his message. And that includes using nonbelievers. The facts speak for themselves. Over the years, some of the best Christian movies with Biblical truth have been made by nonbelievers. It is quite a list from Truman, the Matrix, Juno, American Beauty and Magnolia. There have been countless testimonies of people’s lives being impacted by mainstream movies created by nonbelievers. God will use and inspire anyone to reflect his truth and glory. If Christians aren’t willing to go to Hollywood, this will not stop God from completing his mission. He is at work in Hollywood, whether we realize it or not. But he is inviting us to join him in his work.

And finally, God wants to impact the audience. The reason that God has inspired artists to create art that reflects his truth is to impact the viewers. All of these efforts would mean nothing unless the art that filmmakers and media makers create can challenge the audience to consider what truth is. It must be thought-provoking and lead viewers to explore the decisions and lifestyles they are currently living. Art should draw the audience closer to God and not further away. It should encourage us to start a dialogue and ask questions about the meaning and origin of what we have encountered at the movies or in the media.

Weekend Report: 'Underworld' Fends Off Soarin' 'Red Tails'

2012-01-22T16:40:00.000-05:00

Underworld Awakening sunk its teeth in to the top spot at the box office this weekend, though that didn't stop Red Tails from also putting up strong numbers in its debut. Extremely Loud & Incredibly Close and Haywire were less impressive, though, and The Artist failed to gain much traction in its nationwide expansion. The Top 12 earned an estimated $111.7 million this weekend, which is up a whopping 26 percent from the same period last year.

The latest entry in the Underworld franchise opened to an estimated $25.4 million, which is just a bit behind Kate Beckinsale's last entry, 2006's Underworld: Evolution ($26.9 million). It did at least mark a slight improvement over 2009's Underworld: Rise of the Lycans ($20.8 million), though that was sans-Beckinsale and didn't receive a boost from 3D premiums. The 3D format accounted for 59 percent of Awakening's ticket sales, while IMAX represented 15 percent (most or all of which is included within the 3D figure). Distributor Sony/Screen Gems is reporting that the audience was 55 percent male and 60 percent 25 years of age and older, and they awarded the movie a solid "A-" CinemaScore.

Red Tails cruised in to second place with a very respectable $19.1 million. That's above comparable fighter pilot movies Sky Captain and the World of Tomorrow ($15.6 million), Stealth ($13.3 million), and Flyboys ($6 million), though it was about even with Sky Captain in estimated attendance. The audience breakdown was 51 percent male and 66 percent 25 years and older. The movie received an "A" CinemaScore, which improved to a fantastic "A+" score for those below 18 and above 50. Also of note: Red Tails marks distributor 20th Century Fox's best opening for a non-franchise title since last April's Rio.

After a strong first place start last weekend, Contraband fell 50 percent to an estimated $12.2 million. With a $46.1 million total so far, the movie has passed Mark Wahlberg's Max Payne ($40.7 million) and will eclipse Shooter ($47 million) by Tuesday.

Following a month in limited release, Sept. 11 drama Extremely Loud & Incredibly Close expanded to 2,630 locations and earned a disappointing $10.5 million. That's the least-attended nationwide opening in two decades for Tom Hanks, and is the least-attended in the last 15 years for Sandra Bullock. Even with a ubiquitous marketing effort, Extremely Loud & Incredibly Close clearly wasn't able to overcome poor reviews and tough subject matter, though there's always a chance it hangs in well in coming weeks.

Haywire debuted in fifth place with an estimated $9 million. That's a bit off from recent similar female-oriented action movies Colombiana ($10.4 million) and Hanna ($12.4 million), though in just one weekend it almost earned as much as Domino did in its entire run ($10.2 million). The audience was 55 percent male and skewed a bit younger (64 percent under the age of 35), and it was 54 percent non-Caucasian. As reported yesterday, the movie received a terrible "D+" CinemaScore.

Beauty and the Beast 3D plummeted 52 percent to $8.56 million. That doesn't compare favorably to The Lion King 3D's 27 percent second weekend decline, and with $33.4 million in the bank so far Beauty has no chance of coming anywhere remotely close to Lion King's $94.2 million.

Following its three Golden Globe wins on Sunday and ahead of what's sure to be a ton of Academy Award nominations on Tuesday, The Artist expanded in to 662 locations this weekend. That wasn't enough to really gain much momentum, though, as the movie wound up in 17th place with a weak $2.37 million (an average of just $3,579). The Artist has now earned $12.1 million, and it's looking more and more like the black-and-white silent movie is not going to be able to attract a significant audience outside of the cinephiles who were already able to track it down in limited release.

The Battleground will be the Media

2012-01-21T08:45:00.003-05:00

The battleground will be the media. Whatever direction the media culture ultimately points to will be the determining factor on how our current generation will view Christianity. That’s why we have no choice but to enter into this arena. As difficult as this may sound, in the future God’s truth and glory may reside in the media culture and not in the Church itself. It could provide a refuge for a remnant of the God’s truth.

The media culture presents unique challenges to the future of Christianity. But it also has given us an incredible opportunity to reach out to a new generation who live and breathe in today’s media church. How do we maximize our opportunities? How do we meet the challenges? And what’s our best strategies? With an uncertain future, one thing is clear. God is the same yesterday, today and forever. We must make certain that our message is pure. There is only one God and one way to heaven.

Romans 10:9 says “If you confess with your mouth that Jesus is Lord and believe in your heart that God raised him from the dead, you will be saved. For it is by believing in your heart that you are made right with God, and it is by confessing with your mouth that you are saved.” NLT Jesus said in John 14:6 “I am the way, the truth and the life. No one can come to the Father except through me.” NLT

The media culture has exerted an enormous amount of pressure on the fundamental teachings of Christianity. Members of the church of media are searching for spirituality and are likely to see Christ as one of the answers but not the ultimate one. We must be clear. Christ is the only way. There is no second option. All roads do not lead to heaven.

The emergent church and the market-driven church are both examples of how the media culture has impacted the Body of Christ. If we put our interests and wants ahead of God’s purpose and plan, we will fail. The media culture teaches us that we are more important and can decide for ourselves what is in our best interest. It would be easy to accept philosophies and beliefs that suggest that whatever we believe or whatever God we embrace would lead us to the truth. We must reject this.

Elements of the emergent church have elevated other religions and beliefs to the level of authority of Christianity. We must reject this. The market-driven church is teaching us that it’s our happiness and well being that are important and that as long as we feel good about ourselves, there is nothing to be concerned about. We must see through these strategies. God alone and not ourselves is to be at the center of our lives.

Today’s Fertile Soil is the Media

2012-01-20T02:30:00.001-05:00

How can we start a dialogue with a culture that has become foreign and resistant to Christian concepts?

We need a strategy. We can apply the concepts presented in the parable recorded in Matthew 13:3-23. It is the story of a farmer who scatters seed among the fields. Jesus talks about seed falling on many places that fail to take root, but in verse 8, some of the seeds fall on fertile soil that produces a crop that is 60 to 100 times what has been planted.

A harvest does not magically appear. It requires preparation and strategic planning. It must be put in the right soil, one that is broken up and moist so that it will grow. It must also be nurtured and watered before it will produce a harvest.

We are throwing seeds in many places with little or no return. The key to reaching this generation for Christ is determining what fertile soil is. Today’s fertile soil is the media, and it can be used to reseed the culture with a Biblical message. The media can only be part of the solution, along with many other things, including the power of prayer, unity in the Body of Christ, and racial reconciliation, as well as teaching that emphasizes the Bible as the source of all truth.

What we do in the next ten years will affect what Christianity and society will look like in America for the remainder of the 21st Century. Christianity has always been a moving target. God’s Word never changes. God is the same yesterday, today and forever. But Christianity has evolved over the centuries. It has constantly been a work-in-progress. Christians have therefore interpreted the Bible differently for each generation according to the current cultural perspective.

Today’s media culture presents a unique challenge to the Christian faith. No one can accurately predict what Christianity may look like in the next 20 or 50 years. A significant amount of truth has been added back to the faith over the last couple of centuries. We believe Christ is the only way to obtain salvation and that salvation is only available through grace. Is it possible these teachings could be lost again to future generations?

The market-driven church and the emergent church, along with the media culture, is changing the face of Christianity. If we don’t respond and maximize our opportunities to reach out to this current generation, we could very well see a different Gospel preached in the future.

Transmedia—Is It the Last Great Idea?

2012-01-19T02:08:00.002-05:00

We love our buzz words. In fact, every industry from business, science, manufacturing, to marketing all have their own unique set of buzz words. You probably use them in everyday language—out of the box, forward thinking, face time, core competency, boilerplate, and monetize.

Now comes along a new one from the world of marketing and media. The new buzzword that is sweeping Hollywood and the entertainment industry is transmedia. Just like all other buzz words, sometimes its meaning gets lost in the translation. Some people within the entertainment industry, especially at the studio level, are calling transmedia the last great idea. It would seem that the industry is betting the future on this new and emerging concept.

So what exactly is transmedia? It starts with a big idea or concept, which is developed into a story. The question is how do you deliver it in a form of a movie or television show that can maximize its life expectancy and profits? In other words, how do you turn it into something besides a movie or television show?

Transmedia storytelling is about creating multiple platforms and formats. The goal is to use mass media to develop a media franchise. It’s more than just merchandise. That’s been around since the days of Star Wars. The goal is to create an open source where the fans actually take ownership and help create content. You become the artist, and you add content to the original story. Or you enhance the original story.

A perfect example is the hit television series, Lost. Followers created countless websites that catered to fans of the series. The users of the sites created their own mythology, storylines and explanations of Lost. The writers of the show were amazed at the depth and the analysis that the fans brought to the discussion. In reality, the fans had gone beyond the show and created their own world, which was more entertaining than the actual television series.

Transmedia storytelling involves the concept of creating multiple platforms such as video games, books, websites, and spinoffs. But it goes beyond that to include social apps, messaging, phone apps, media plug-ins, and social networks which help create a sense of community. These days, the average Hollywood film costs about $103 million to produce and market. For that kind of money, the industry expects big returns. Although there is a danger in promoting an open source concept, such as transmedia, Hollywood believes it’s a necessity in our current business environment. They are convinced they can create an overreaching narrative structure by implementing the principles of multimedia storytelling.

Today’s “tent Pole” movies are an example of where Hollywood and the entertainment industry is headed. It’s clear that the end game is all about creating the next media franchise, whether that’s Captain America, Thor, The Avengers, or Twilight. Hollywood is interested in creating the next media sensation. Who will step up and fill the shoes of Harry Potter, Pirates of the Caribbean, or Star Wars?

For better or for worse, transmedia storytelling is not only today’s reality but the future. The days of stand-alone movies without the prospects of a sequel or franchise may very well be a fading memory or a distant view in our rear view mirror

Mark Wahlberg on Faith, Family, Hard Work, and What He Prays For

2012-01-18T01:44:00.002-05:00

The Truth About Ratings

2012-01-17T00:52:00.001-05:00

A few days ago, I went to see a movie and couldn’t help but notice a brochure that was strategically placed in the lobby. It was called “The Truth About the Ratings” and subtitled “The Ratings are Your Friend”. It was published by Motion Pictures Association of America. The question is, is it really the truth. It states that ratings are assigned by a board of parents who consider factors such as violence, sex and language. And they assign a rating they believe a majority of parents would give a film. The brochure states that the rating boards are made up of parents who represent a diversity of American parents who are not affiliated with the movie industry.

Sounds good. Right? But there is something missing from this brochure. That would be the truth. I don’t want to sound cynical but somehow I’m not sure the rating board is your friend. Yes, they have made some improvement in the past few years because of criticism that has been directed toward how films are rated. But the reality is film ratings are nothing more than a marketing tool used by the film industry, especially by the major studios. They get the rating they want.

You cannot talk about Hollywood unless you understand the rating system. Much of what the film industry does is based on what rating a film receives. This wasn’t the original intent when the rating system was put into place in 1966. The system was designed to help parents make informed decisions about the nature and content of films. Today Hollywood has used it to their advantage. Today PG-13 has become the rating of choice because it can guarantee a broader appeal and higher profits. The criteria for the rating system has changed and evolved over the years. A recent study by the Harvard School of Public Health finds that today’s PG-13 films have more content that is similar to R-rated movies from the early 1990s. Hollywood has made PG-13 cool. They have quietly lowered the standards in order to increase the content that will appeal to a younger demographic.

As eager as studios are to embrace a PG-13 rating, they are equally determined to avoid a PG rating. Therefore, filmmakers must increase the content in order to receive the higher rating. That usually means adding bad language or suggestive sexual content. The PG rating is no man’s land. After the initial theatrical release of a PG-13 or R-rated film, studios may re-edit the film for home video. The industry calls this an unrated version because it is not resubmitted to a ratings board. Unrated versions contain more graphic nudity, language, sexuality and violence. By going this route, studios have the best of two worlds. They have access to a broader audience during theatrical distribution, but they can also create a mystic or cult following with a home video release.

One of the primary audiences for theatrical distribution is teens and young adults. They buy most of the movie tickets. Manipulating the rating system serves the studios’ best interest in maximizing profits that can be generated from this audience. Re-editing films is primarily directed toward teenagers for home viewing.

The rating system is a mystery. No one can adequately explain what the criteria is for a PG, PG-13 or R rated film. The criteria is a moving target. A film is submitted to a ratings board. The process is subjective, and each board has different members. It is possible that a film can receive a PG-13 rating from one board and be resubmitted and receive an R rating from a different board. There is no clear, defined line. Movies are rated on sensuality, nudity, language, rape, drug and alcohol usage, smoking, violence, gruesome images, disturbing images, dramatic content, war violence, sexuality, suggestive language, etc. The rating system is unreliable. It can serve only as a tool but cannot be counted upon for accuracy

John 3:16 and Tim Tebow

2012-01-16T03:40:00.003-05:00

This past weekend during an NFL playoff game between the Denver Broncos and the New England Patriots, Focus on the Family aired a 30 second commercial. It featured adorable children reciting the Biblical verse John 3:16. It took me by surprise. In fact, I couldn’t believe what I was seeing at first. Then it hit me. Tim Tebow. The reason Focus on the Family was airing the spot was Tim Tebow.

Over the past few weeks, he’s become sort of a cultural sensation. As the quarterback of the Denver Broncos, he went on a hot streak that got the Broncos into the playoffs. In the first round, he threw a winning touchdown pass in overtime to beat the Pittsburgh Steelers. In that game, he threw for 316 yards and averaged 31.6 yards per pass completion. Coincidence?

After the game, it was reported that there was a significant number of searches online about the meaning of John 3:16. Obviously, Focus on the Family saw an opportunity. Tim Tebow has openly given praise to his Lord and Savior as the source of his strength. He has knelt down and thanked God in a very public manner during football games. It seems like everybody has an opinion about whether or not this is appropriate behavior. I’m not sure what the big deal is. During his days at the University of Florida, it didn’t seem to be a problem.

If you ask me, I believe that some people in the media are just looking for a story and want to stir up controversy. It increases ratings as well as circulation. But, in reality, this is nothing new in professional football. I’ve seen players thank God during games and after games. Most of the football teams have chaplains and pray before and after each game. I think some people just want to jump on the Tim Tebow bandwagon for one reason or the other.

This takes me back to Focus on the Family. I know I might get into trouble for asking this question. But was it the best use of resources? I don’t’ think they called the local cable company to shoot this spot. It was well done, professionally produced, and looks big league. And I’m sure it cost a pretty penny to buy a 30 second spot during an NFL playoff game.

Hey, I thought the spot was great. Who wouldn’t love a bunch of cute and adorable kids reciting one of the most beloved scriptures in the Bible? But what did it accomplish? First of all, I think it’s a good thing any time you can proclaim the Word of God. I guess the question is how do we do this in an effective way.

The Barna Research Group tells us that 84% of Americans call themselves Christians. Furthermore, 56% state that their faith is important. However, when Barna asked 19 key questions identifying our lifestyle choices, they determined that there was little difference in how Christians and nonChristians lived their lives.

Putting it another way, we say faith matters; however, the way we live our lives say something completely different. The point I’m trying to make is we live in a postChristian society that is familiar with the concept of John 3:16 and have heard the words “you must be born again”. I think it’s become a cliché for many and has lost its power.

Here’s what I wish Focus on the Family would have talked about. What does it mean to be a Christian? Maybe we should have started with Mark 12:29. When Jesus was asked what was the most important commandment, he said that you must love the Lord your God with all of your heart, all of your soul, all of your mind and all of your strength. And, second, of equal importance is loving your neighbor as yourself.

The reason why I think John 3:16 doesn’t work in our culture is the world doesn’t see our love. They don’t believe we really love God, and they certainly don’t believe that we love people who think differently from us. They don’t see the power and the passion of our faith and convictions. We need to make our faith real and demonstrate that it can be lived out. That’s what we’re going to have to do if we want to build the Kingdom of God, fulfill the Great Commission, and be a witness for Christ. Now, I don’t know if we can do that in a 30 second spot.

In the end, I don’t care how many 30 second spots we run featuring adorable kids reciting John 3:16. It isn’t going to change the current course of our culture. It may make us feel good. And I’m sure we can slap each other on the back and say “hooray” for our side. But the best thing we can do is live our lives in a way that reflects the very nature and attributes of Christ. If we can find a way to do that, honestly there isn’t enough room on Sunday morning for the people who would show up.