FEATURED ARTICLE SEPTEMBER 14

MARKETING TECHNOLOGY WE LOVE: HUBSPOT, TRENDKITE, SPROUT SOCIAL

While it’s a poor artist who blames his tools, the wrong marketing technology can actually make your job of increasing awareness and creating leads much more difficult. The right tools, though … Oh, the right tools can make the sky sing and your campaigns soar. OK, not that. But the right tools can make automating processes easier and provide data visibility that can make your campaigns more effective.

READ MORE

LATEST POST

NO ONE IS READING YOUR ARTICLES (BUT HERE’S WHAT YOU CAN DO ABOUT IT)

by [Public Relations]

One of our primary objectives as publicists is to secure consistent, relevant media coverage about our clients. The goal is to increase awareness about their brand. But how is that awareness achieved if no one reads the articles we place? 

READ MORE

SLACK CHAT: WILL DATA PRIVACY CONCERNS SHOOT DOWN TARGETED MARKETING CAMPAIGNS?

by [Digital Marketing]

Jarrett (Jarrett Rush, director of content marketing): Today's topic is individual privacy and its relationship to marketing in 2018. Recent news that Google is tracking locations even when users are specifically turning off location services is another example of big tech companies either collecting our data or using already-collected data in a suspicious way.

READ MORE

SUBSCRIBE

RECENT POSTS

ARCHIVES

LEARN MORE

The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.