FEATURED ARTICLE NOVEMBER 13

4 REASONS NOT TO USE WORDPRESS FOR YOUR NEXT BUSINESS WEBSITE

It’s almost the default answer to the question of where to build your next business website: WordPress. Not so fast, says Idea Grove’s vice president of digital, Nate Binford. Before you commit to WordPress, there are four reasons Nate says you should consider a different platform for your site.

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LEAD GEN VS DEMAND GEN FOR B2B TECH MARKETERS

by [Digital Marketing]

One of the biggest challenges in B2B tech marketing is generating qualified leads to fill your sales pipeline. Leads are often the most important metric to your sales and executive teams and the anchor to an effective B2B marketing strategy. But how do you know if you should focus on lead generation or demand generation, and what’s the difference between the two? You can’t generate leads if you’re not also generating demand—and generating demand loses a lot of its value if you can’t translate that demand into qualified leads.

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WHAT THE EXTINCTION OF TWITTER ‘LIKES’ COULD MEAN FOR B2B MARKETERS AND BRANDS

by

 Earlier this week speculation emerged around Twitter’s move to get rid of its “Like” button. While there are opposing reports that say the rumor is total B.S., it got my mind churning on what the Twitter world would look like without its one-click engagement option.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.