FEATURED ARTICLE JULY 13

SLACK CHAT: WHEN SHOULD B2B BRANDS ENGAGE POLITICALLY?

Jacqueline (Jacqueline Wasem, account manager): Hi team! Let’s get started. Today we’ll discuss how B2B companies should navigate today’s divisive political climate so as to maximize success and reduce risk. We’ll analyze what approaches are best for a company’s business performance.

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MARTECH TALK: DIGITAL SIGNAGE WITH IAN STONE OF RESPARIO

by [MarTech Talk]

When you first learn about the marketing industry category called "digital signage," you can be forgiven if your mind initially fills with images of blinking electronic billboards. That might be where the industry started years ago, but today digital signage is on the cutting edge of interactive content marketing for use cases requiring large screens. Try doing "gesture tours" with a laptop.

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QUANTITY VS. QUALITY: MEASURING YOUR PR SUCCESS

by [Public Relations]

It’s no secret that clients want to see results when those end-of-month and end-of-quarter reports come around, and, in return, agencies want to prove themselves as a valuable investment to client executives.

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The Idea Grove agency got its start when founder Scott Baradell created this blog in 2005. We’ve been sharing insights on PR and digital marketing ever since. To continue your learning, explore Idea Grove’s Knowledge Base.