MEDIA PALETTE

THE "WATCH-OUT" SOCIAL MEDIA TRENDS 2014

noreply@blogger.com (Media Palatte) — Tue, 27 May 2014 11:06:00 +0000

IDEA-BASED ECOSYSTEMS

The primary reason people use social media is to showcase their own identities. It's essentially like a giant selfie. This is why a local cupcake shop will get more Facebook likes than a local construction company. It's a reflection of who we are. Any time you can tie your brand to the identity of the customer, you'll have a win on your hands.

THE AGE OF INFORMATION OVERLOAD

In recent years, people have gone from information hunger to information overload. People would almost rather give out their social security number than their email addresses. But if you can become the go-to source for relevant information on a specific topic, customers will seek you out like they reach out to Upworthy and Pinterest.

SELL IT IN THE VIDEO

Internet users are more likely to finish a 30-minute video than they are an article. If you're not using online video, you're missing a big part of your audience. Plus, customers are increasingly making purchases directly through videos. A few examples: a new service called Insay and Target's "Falling for You" video campaign.

THE 4-SCREEN REVOLUTION

Consumers frequently use multiple devices at once--TV, mobile phone, laptop, and tablet. It wouldn't be pretty surprising if in 10 years, all that might be one device, but in the next two to five years, we actually expect an increase in the number of devices we are using at once. For companies, the challenge is to find ways to interact with users on multiple screens and to cope with ever-shrinking attention spans.

DECODING DIGITAL SIGNALS

Analytics are very significant to understand customers and change ways on how best to reach them. If 50 percent of your traffic is from mobile and your website isn't optimized for mobile phones, you're going to lose half of your traffic right there.

BUILD THAT SOCIAL LITERACY

All of your employees need to be social media savvy, not just the social media team. Each individual should be a creator, curator, and connector, and organizations should focus on agility, aggregation, and adaptability. Above all, people should be posting content that is relevant to the customer. You don't want to be like the person on Facebook who only shares updates about their dog.

THE POWER OF REVERSE-ENGINEERING

Companies should look beyond their own niches and industries when it comes to marketing ideas. Sometimes a company in an entirely different industry will have a great marketing tactic that none of your competitors have ever considered. So, watch out and think outside your comfort zone! Here's a good example!

HARNESSING THE POWER OF SOCIAL MEDIA

noreply@blogger.com (Media Palatte) — Mon, 26 May 2014 11:58:00 +0000

A stolen bike could take weeks or months to retrieve, if it comes back at all. But Christian Garnette had his back in just a day.

Rather than reporting the theft to police last Tuesday after the 23-year-old Toronto man realized his bike was stolen, he turned to complete strangers on the Internet to help find it.

He posted a picture of his bicycle on the Facebook group of a local fixed gear shop around 3:30 a.m., asking if anyone had seen it since it went missing near the corner of Parliament Street and King Street East. All that remained was the front wheel and lock of the bright white bike.

“I had a feeling I would actually get it back because my bike stands out a lot and it’s kind of hard to disguise,” Mr. Garnette said.

Just 10 hours later, someone commented on his post with a photo of the bike six blocks away at Parliament Street and Gerrard Street East, locked and with a new front wheel.

I had a feeling I would actually get it back because my bike stands out a lot and it’s kind of hard to disguise

The stranger and his friend guarded the bike until two men arrived, claiming to have purchased the bike themselves. After a brief dispute, they were told Mr. Garnette, the rightful owner, was on his way, and conceded the bike as well as the replacement tire, for good measure.

“It was a different experience,” Mr. Garnette said. “I already lost two bikes. I even have a video of a guy stealing one of my bikes because my sister used to live in a condo and I ended up getting the footage from the concierge, but yet that was still not enough for the police to get my bike back. It feels like a Facebook group is easier.”

More than 3,400 bicycles in Toronto were reported stolen in 2012, according to Toronto Police Services. This was roughly 300 more than the previous year.

Jared Kolb, executive director of Cycle Toronto, said the increase in thefts is proportional to the growing number of cyclists in the city.

“There are more people riding than ever before and it is a concern,” Mr. Kolb said. “It’s one of these things where you can buy a really fantastic iron-proof lock, but a thief with unlimited amount of time will be able to get into any lock. It’s best to remove your bicycle from that risk by storing it inside or storing in a [proper bike rack].”

Toronto police spokesman David Hopkinson said many thefts are the result of people not locking their bikes properly to both the front wheel and frame, or sometimes at all.

He said the trend of bike thefts should decrease as people become more aware of prevention resources. This includes a free online Toronto police registry, where people can record their bike’s serial number, located on its lower bracket, which can be used to recover it should it go missing.

Still, many choose not to report their bicycles to police due to a general apathy, Mr. Hopkinson said. This makes it much more difficult for police to retrieve unregistered bikes.

“If there are no leads, then it’s difficult for us to follow them,” he said. “With a car, there’s leads to follow. License plates are everywhere. Bicycles don’t have license plates. There’s something like 23 serial numbers all over the car so even if you ripped the cars apart and you piece it off, we can still identify parts of that car.”

The relatively small size of bicycles also makes them easier to not only steal — but also hide permanently.

But Mr. Kolb said people aren’t necessarily seeing results from police when their bikes are stolen.

“One issue is that the average price of a bicycle in terms of all the competing priorities of the Toronto police are relative,” he said. “For many people, their bicycle is their primary mode of transportation so it’s a crucial part of how they sustain their livelihood.”

Monday marks Toronto’s 25th Bike to Work Day, which encourages people to try cycling as their daily commute mode.

Kelly Patrick, a 46-year-old who moved to Toronto in January from Ottawa, decided she would cycle to work for the first time Wednesday, locking her bike just outside her office building along Front Street East. When she left to go home for the day, it was gone.

If somebody stole your bottle of water, would you call the police? No you wouldn’t because it’s not worth it

Ms. Patrick said she walked to a nearby police station to report the theft, but that the constable at the front desk was unhelpful.

“He took nothing, no data, no stats whatsoever from me, other than he told me to go online,” she said. “I don’t think they take it seriously.”

In a survey conducted by Cycle Toronto, 168 of 303 respondents said their bikes had been stolen, but just 22% had registered them with Toronto police. Less than half reported the theft to police, and of these, 88% didn’t think it was worth it to report it.

Mr. Hopkinson said this was unsurprising.

“If somebody stole your bottle of water, would you call the police? No you wouldn’t because it’s not worth it,” he said. “It’s not worth a lot of money, they don’t believe they’re going to get their bike returned to them, so they think all it is is a hassle to make this report.”

But Ms. Patrick said her six-year-old bike meant more to her.

“It’s something that you own and something you rely on,” she said. “It’s still personal property and maybe that’s the debate you have to weigh. What is the value of having police get into stolen bikes and how else can you tackle this issue?”

GEAR UP FOR TWITTER'S NEW PROFILE!

noreply@blogger.com (Media Palatte) — Thu, 22 May 2014 11:40:00 +0000

Announced early last month, the Twitter profile update will soon be required for everyone on the service. Beginning May 28, all Twitter users will have the new profile, which has already been rolled out to new users and some existing users in the past month.

It's unclear how many people currently have the new profile, which features larger profile and header images, new timeline views and the ability to pin a tweet to the top of a profile page. Twitter did not immediately respond to Mashable's request for comment, but based on Twitter reaction to the design change, it appears that a number of users are still using the old layout (and aren't happy about the impending switch).

MAKE YOU GRAPHIC DESIGNS ONLINE!

noreply@blogger.com (Media Palatte) — Wed, 21 May 2014 06:52:00 +0000

Canva is online designing tool which helps you create blog graphics, presentations, Facebook covers, flyers, business cards, posters, invitations, and off lately Pinterest and Facebook Ads!!

Canva makes designing very simple for as it easily allows to turn simple ideas into amazing designs. It easy-to-use interface makes does save a of time and money if you are a busy person.

How to design:

1. Select the type of design you would like to create based on the options available. Canva already has the standard pixels set for you. If you are not comfortable with the dimensions, you can use your own custom dimensions.

2. Then start with a blank page, and at your left you have various options like
Search: Search images/graphics which are available.
Layout: Select a layout in accordance to your need.
Text: Select different kinds of text available to provide useful information.
Background: Select a background from a variety of options.
Uploads: You can upload your own images or images from your FB account.

3. Some of the images are at a premium price of $1. There are over one million premium images.

Ever had a Facebook page and never been able to design the cover page due to lack of designing skills?? Do you ever wish you would know how to design using Photoshop? Have you ever had difficulties finding the free image for your blog post? Well, there is a solution to these questions.

Pros:

Simple usability. You can’t imagine a simpler tool than this to design your blog posts, FB posts, Pins, etc.
Save time. It saves a lot of time in comparison to other sophisticated tools like Photoshop.
Has numerous templates which helps the user to save time on how to design the post.
Includes hundreds of free graphics, photos, fonts, and layouts.
Provides options like color, font, font size,
Drag and drop feature. You can easily drag the layout/graphic and drop in the design area.

Cons:

Online tool. You cannot access the tool when you don’t have internet around you.

That being said, Canva is one of the best online image tools out there. The speed and ease of use that Canva offers for blog and social media graphics!

DO YOU NEED A WEBSITE? HERE'S THE CHECKLIST~

noreply@blogger.com (Media Palatte) — Tue, 29 Apr 2014 11:00:00 +0000

5 ½ TWITTER PRACTICES

noreply@blogger.com (Media Palatte) — Fri, 18 Apr 2014 11:46:00 +0000

THE SECRET RECIPE FOR PERFECT MARKETING

noreply@blogger.com (Media Palatte) — Mon, 14 Apr 2014 07:48:00 +0000

DESIGN YOUR SITE AND DO IT RIGHT!

noreply@blogger.com (Media Palatte) — Tue, 08 Apr 2014 11:53:00 +0000

WORD OF MOUTH MARKETING

noreply@blogger.com (Media Palatte) — Mon, 07 Apr 2014 12:20:00 +0000

WORD OF MOUTH MARKETING : WHAT IS IT?

Put simply, it is "any business action that earns a customer recommendation," but, in the big world of creative campaigns and engagement techniques, Word of Mouth Marketing (WOMM) means much more. WOMM is about harnessing the power of people to build brand awareness.

WHY USE WOMM?

Because it's everywhere, all the time, no matter what. Brands can pay anyone to love their brand publicly, but the real power lies with customers who ultimately choose whether to share engaging content to friends, family, and often times, complete strangers. Most importantly, it's because they love your brand, not because you're paying them.

FACEBOOK LIKE: BEHIND THE SCREEN

noreply@blogger.com (Media Palatte) — Thu, 03 Apr 2014 12:21:00 +0000

Ever since Facebook installed the ‘like’ feature, seeming like you care about what your friends say and think has never been so easy. Just kidding. The Like button was an ingenious idea to quickly and easily get people involved with interesting posts and organizations.

You can attest to this: Like us on Facebook here! Wasn’t that easy? Now you’ll end up with great ideas from the perfect media companion.

Moving away from our self-promotion: Facebook has actually created and entire new way of marketing to the masses. The only problem is, unlike google, Facebook doesn’t get to keep the money from it. Facebook pages are free to create. Even though promoting your company’s Facebook post to a ton of people can get pricy, a free status update is always an option. Here's what happening behind a "Like" on Facebook!

WERE YOU "THE FOOL"?

noreply@blogger.com (Media Palatte) — Tue, 01 Apr 2014 12:21:00 +0000

WHY FIT-IN WHEN YOU CAN STAND OUT?

noreply@blogger.com (Media Palatte) — Mon, 31 Mar 2014 11:52:00 +0000

Why be “just fine” when you can be awesome online? Try out at least one of our social media tricks and watch what happens to your posts online! Entrepreneurs and marketers are always looking for social media tricks to give them an edge on their competition and to attract more people to their social media sites.

#1 Give people a peek into your life outside of your work

Let’s just face it – we are all voyeurs and often wonder, “What does that person do when they are not talking business?” This is a good strategy because you will find people being attracted to you because of a shared interest or passion.

#2 Use humor

Being serious all the time is boring. Adding some laugh increases engagement levels. Again, a way for others to connect easily to you and a really simple social media trick to use. Try scanning Pinterest for some ideas – that’s a great place on the web to grab some interesting visuals.

#3 vCita pop-up box on your website.

Install a program like vCita on your website. Program it so it pops up when someone comes to your website. vCita, for instance, lets a visitor connect with you immediately and set up an appointment based on your calendar. Use it and do a free 30-minute call with anyone who wants to ask a question related to social media. Visitors simply choose a time that works for them, based on the availability that is put up on your calendar and who knows? Maybe they’ll turn out to be your client! Easy, engaging, and unobtrusive, right?

TIP: If the visitor to your website chooses to close the tab, it won’t pop up for them again while they are on my website.

#4 Make your own quotes

Quote all by yourself. You can use programs like Quozio. All you need to do is extract something brilliant from your blog posts and make a quote out of it. Quozio allows you to save all of your quotes and they have many different templates and fonts. You can share them on different social media sites. Something you wrote may go viral if you’re lucky!

#5 Ask for the like, or share, or subscription.

Don’t be shy. Especially if you make YouTube videos, you can put an annotation on your screen and say the words, “Please subscribe to my channel.” If you don’t ask, you probably won’t get the subscription, especially if you are new on social media.

That was simple right? You don't really need to do all of these at once. Like we said, just one at a time and that'll do the magic. Please don't hesitate to share any other tips with us!

OFFERS? WHO'S GAME FOR IT?

noreply@blogger.com (Media Palatte) — Fri, 28 Mar 2014 12:00:00 +0000

CUSTOMERS ARE JUST NOT THAT INTO YOU...

noreply@blogger.com (Media Palatte) — Thu, 27 Mar 2014 12:18:00 +0000

The content, tools and process of sales are ever changing! Today’s infographic will give you an idea as to what your customers expect of you. The focus on building relationships with clients have never been more pertinent. As communication is chiseled down to statues and tweets our society is more receptive to 140 characters of description with an image. Infographics, videos and polls capture the customers attention and provides them with instant information.

Customer relationship management has changed the landscape of online marketing. Twitter, LinkedIn and Facebook help business engage with a customer on a personal side. Customer engagement is at the forefront of modern business to business sales. As we continue to interact with each other at new speeds, creating relationships will take new innovative ideas.

KEEP THE GUEST BLOGGER IN YOU ALIVE

noreply@blogger.com (Unknown) — Tue, 25 Mar 2014 10:42:00 +0000

For all the newbies out there who're wondering what blogging is, keep calm and look at the pic. It's as simple as that. All you need to do is put your idea into writing. So get down with a pen and paper and do something awesome today!

GUEST POSTS - WELCOME!

Guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers' blogs.
Guest blogging can work in one of two ways:

--> You write a post to appear on another person's blog.

--> Another person writes a post to appear on your blog.

THE SOCIAL MEDIA CHEAT SHEET

noreply@blogger.com (Unknown) — Mon, 24 Mar 2014 09:07:00 +0000

There's always a shortcut to everything. Sometimes, you never know, it might work out better! Here's s cheat sheet to the social network that will help you get to know the nuances better and be on track!

AMP UP YOUR BRANDING

noreply@blogger.com (Unknown) — Thu, 20 Mar 2014 12:08:00 +0000

Here's a question to all you Apple product owners-

Why did you really buy an Apple product and not a product from another brand like say, Samsung?

In fact, all three of these are valid reasons. But did you notice the common theme among the reasons above? None of them have anything to do with the technical aspects of the product!

Whether you realize it or not, all the above reasons converge at one simple fact – We buy Apple products mostly because of the EMOTIONS associated with them. Let’s face it – most of us are not tech geeks. We might know about some tech stuff here and there, but honestly, most of us didn’t buy Apple products because they have better functions.

In fact, if you look at reviews of smart phones by real tech experts, you’ll find many of them conclude that Samsung phones are actually better than iPhones in terms of specs (We know some passionate Apple fans will disagree, but for the sake of explaining our point in this blog post, let’s just assume that these tech experts are right).

So…why despite the fact that Samsung’s phones are technically better, does Apple still achieve massive sales figures EVERY single time they launch a new iPhone, or in fact any of their products, even though they are always more expensive? Why do we feel such strong emotions that compel us to buy Apple products over products from other brands?

That’s what’s called BRANDING. Apple got it right! You didn’t really care if Samsung was better value for money, or if Samsung has slightly better specs. You just wanted the iPhone because it’s “programmed” into your mind that the iPhone is cooler, better, and makes you more classy. That's why Apple’s wins as a brand.

That’s the power of a good brand, which Apple has spent a lot of money building over the years. So what if we told you that you too can build an irresistible brand, without even spending anywhere close to the amount that Apple spends? Don’t believe us? Building a brand on the internet with a minimal budget is totally possible, if you just know how.

Of course, we’re not suggesting that all businesses can reach the level of influence and impact that Apple has achieved. But… that doesn’t mean you can’t still build a strong brand nonetheless, and at a low cost too. All you have to do is translate some of Apple’s branding secrets to the online world.

Here are Apple’s 5 Branding secrets & how You Can Apply them online.

Secret #1: Create a unique business persona – Declare your beliefs, make enemies, and attract loyal friends

Apple created a “person” to represent their brand, and this “person” is portrayed by the young, cool guy who is savvy and smart. The PC on the other hand, is portrayed as someone who is nerdy and totally uncool. When you buy an Apple product, you buy into their identity.

You identify yourself as the savvy and cool guy. Creating a business persona for your brand helps you attract loyal prospects who share your beliefs & values.

How to apply it online: 3 words – "Personified Content Marketing." We’re pretty sure you would have never heard of this term before. ‘Coz we made it up!

What is Personified Content Marketing?

It's Content marketing that displays your beliefs and values, creates enemies, and attracts loyal fans.

How do you do Personified Content Marketing?

If you want to show people what you brand is about through your content, you must first understand who your target market is, analyze your competitors, and then decide on the unique positioning you want to take.

Here’s why.

It does not matter what you think or feel about your business. It’s what you prospects think and feel that counts. That’s why if you want to build a good brand, you have to start from your prospects mind!

4 Simple rules:

--> Don’t be boring

--> Don’t be afraid to state your opinions and show your attitude about things going on in your market.

--> Don’t be afraid you show what your brand stands for.

--> Don’t fall into the trap of trying to appeal to everyone. Appeal to everyone and you will appeal to no one.

Secret #2: Sell experiences, not products

Apple doesn’t sell products. They sell experiences.

They constantly reinforce how easy and enjoyable it is to use their products, how their software is beautifully designed for the best user experience, how their hardware is beautifully designed so it feels cool to own a Mac. They don’t talk a lot about the technical aspects of the product.

They talk about experiences. And it’s not only about the product. Apple is also well known for outstanding customer service. They consistently rank top for customer service in the industry.

That’s what contributes to the Apple experience. When you buy an Apple product, you feel good about it. You have a great experience. As simple as that!

How to apply it online: Create superior user interfaces, user experiences, and infuse copy with emotions. Make your web interface easy for people to do what they came to do. If you’re running a blog, make the reading experience superb by having good typography and by making good use of white space. When you write copy for your products, infuse an emotional component in your web copy to portray the experience your prospect will get after he buys your product. Sell the experience.

Secret #3: Design for brand identity

Apple products are sleek and beautiful. That’s because they want to differentiate themselves from the typical nerdy, technical look that most other products had. We can confidently say that design alone can be the sole buying factor for some customers. Very true!

How to apply it online: Invest in design that portrays your brand. If your brand is rebellious and bold, then you probably want your web design to have striking colors and bold fonts. If your brand is all about simplicity, then you probably want a more minimalistic design. Good design is an Investment not an expense, on your overall brand identity. Design sells. Have it “Pure and Simple”.

Secret #4: Tell your story and give your “reason why”

Do know the story behind Apple’s “Think Different” tagline? It’s about Apple’s belief that people who were crazy enough to change the world are the people who actually do. Apple honored people with passion and wanted to create the tools to help passionate people change the world. That’s how their tagline was born. Compare Apple’s story to another company without a story, and that only says things like, “We have more megabytes than you, so we are the bestest of the bestest best.” That’s yucky! Telling a story is inspiring. More importantly, it tells people the “reason why” for your existence. Providing a “reason why” for your existence draws people to you. The people who believe in your purpose will like you and become loyal customers.

How you can apply it online: What’s an About page on your website for? Not to tell you life history! Not many people realize this, but this page is a very important piece of internet real estate. In fact, it’s probably the most underused page as far as we’ve ever seen. Use your About page to state the reason why your company exists. Take a step aheadand connect with people of similar values.

3 Simple rules:

--> Tell your STORY.
--> State your PURPOSE.
--> Be INSPIRING.

Secret #5: Stay consistent

No matter where you experience Apple, they are always consistent with their brand. They reflect the same values in their ads, marketing campaigns, customer service, products, design, and etc. The result? Their brand gets STUCK in our heads. When we think of Apple, we immediately feel all the emotions associated with them. It’s all instant. That’s the power of consistency.

How to apply it online: Ensure that you stay true to your brand values across all touch points.

Your entire web presence is a form of brand communication online. Everything from social media, customer support, emails, landing pages, web design to logo design matters! Stay consistent. After some time, your prospects will “get you” and know you for who you are. Staying consistent is the way to penetrate your brand into your prospects’ mind.

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THE DONT'S OF A FACEBOOK PAGE

noreply@blogger.com (Unknown) — Tue, 18 Mar 2014 08:43:00 +0000

Are you using your Facebook page as your website? Don’t! It screams amateur. Everybody has a website these days, even if it’s only on WordPress. That’s okay! Not just for bloggers anymore, WordPress sites can be made to look like topnotch professional websites through the use of fabulous and highly versatile themes that can be purchased quite reasonably. But there is a place for blogging… enter, Facebook!

SAVE THE BLOGGING FOR FACEBOOK

Your professional website site is where you will have all the slick ads, graphics and cool themes. Your Facebook page is where you want to do your blogging, post the news happenings and so forth. Make it your friendly page! It’s social networking after all.

That being said, do you actually blog on Facebook? If you don’t then start doing it! Imagine visiting a company’s Facebook page and noticing that it hasn’t been updated in months, or years even. Nothing is more of a turnoff than that. Some companies create a Facebook page with minimal information and then forget about it. Why even bother? We’re not exaggerating in here when we say they are losing out on the opportunity of a lifetime.

Post a really good bargain on your Facebook page and encourage your customers to share it with their friends. You’ll get new customers without having to pay for any advertising. And since you’re not paying for the advertising, you can afford to make it a really enticing bargain. Sounds cool right?

DON'T SPAM YOUR CUSTOMERS

If you post too often on Facebook, friends and customers may not go so far as to unfriend you, but they will turn off your posts, which is like unfriending you without you knowing it. Uhh… that’s bad! We all have friends who seem to have nothing better to do than update their status on Facebook, and they’re just plain annoying. When a business does it, we have no compunction with turning them off.

How frequently should a business post updates to Facebook? Every other day is totally fine to keep your fans engaged. Posts should be interesting and of real value, as well as short and to the point. Some good topics for Facebook updates are significant discount offers, brand new products available, expanded business hours, addition of a new employees, as in a new hairdresser at a salon or masseuse at a spa, or anything else that might be of actual interest to the customers.

SOCIAL MEDIA: A TWO-WAY STREET

The great thing about Facebook and other social media sites is that your customers can give you feedback. Real-time feedback! Be sure to respond to customer comments right away. This shows that you’re active on your site and that you care. And don’t delete the occasional negative comment. Customers hate that; it’s like hanging up on them. Instead, respond as reasonably and politely as you can. Remember, the customer is always right, even when they’re wrong. Other customers will see crabby remarks for what they are and admire your tactfulness and restraint.

DON'T MAKE IT ALL ABOUT YOU

Reminding you again - your Facebook page is not your website, it’s a forum. It’s a place where you can engage your customers in interesting, relevant discussions. Bring in fresh content from other sites, the news, wherever you can find it. Let your customers get to know you, by showing them what you’re interested in. They don’t need your curriculum vitae, although you can put relevant qualifications on your information page, Jus’ Once!

MIND YOUR P's & Q's

We’re not talking about please and thank you here, but punctuation errors and questionable grammar. Rather than typing your blog posts straight into the Facebook page, try composing them in a word processing document, one with some form of spell check. This will allow you to come up with a thoughtful, well composed post and make sure that it’s grammatically correct at the same time. Cut and paste your finished post into your Facebook page. Save a document with all your posts for your own records.

Facebook and other social networking sites are a great tool to develop a successful relationship with your customers, but like any other tool, it needs to be used the right way and for the right purpose!

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SOCIAL MEDIA: PROBLEM #7

noreply@blogger.com (Unknown) — Fri, 14 Mar 2014 05:21:00 +0000

SOCIAL MEDIA: PROBLEM #6

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SOCIAL MEDIA: PROBLEM #5

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SOCIAL MEDIA: PROBLEM #4

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SOCIAL MEDIA: PROBLEM #3

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SOCIAL MEDIA: PROBLEM #2

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SOCIAL MEDIA: PROBLEM #1

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